Platinum. Platinum Platinum

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Ashley Edward Newton
5 years ago
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1 Platinum LOOK SPACE LEISURE September 2015 Platinum Platinum LOOK S PA C E LEISURE LOOK S PA C E Rustic Refinement Looking your best as you make the switch to a fall wardrobe. LEISURE Gifts &Glam Presents with panache and gorgeous gowns add sparkle to the holiday season Coat Your Kisser A new shade of lipstick will brighten your day and smile. Page 3 Firestarter The Hot Seat High-tech Holidays Gadgety gifts to delight all ages. Thinking outside-the-box Page 3 in fireplace design (not literally). Page 10 Luxury cars that keep comfort in mind. Page 6-7 Boots on the Move Warm and versatile winter footwear. Page 5. That s Enter tainment Don t call it a man cave. Page 10 *2015 covers Platinum : a sophisticated, visually appealing, and targeted high end publication evoking a sense of style, elegance and luxury. Let Platinum serve as concierge to lovers of ﬁne living and those with the wherewithal to pursue it.

This glossy quarterly publication elevates design and content, and its ad

Platinum will capture three key components of fine living: LOOK SPACE LEISURE

2 DISTINCTIVELY DIFFERENT... Platinum is a distinctive new vision, from The Spokesman Review. This glossy quarterly publication elevates design and content, and its ad design calls to mind style, elegance and luxury. Platinum will capture three key components of fine living: LOOK SPACE LEISURE A sophisticated glossy stand alone, Platinum is designed for maximum visual appeal. This sleek publication will be mailed to a highly desirable Spokane audience with household incomes over $75k, resulting in 90% market coverage. Platinum is destined to become the Spokane standard of high end fashion, home décor, luxury living and more.

3 FULL PAGE x 20 1X $5, X $4, X $4, X $4, /4 PAGE x /2 PAGE VERTICAL x 20 1X $3, X $2, X $2, X $2, PRICE OPTIONS 1X $2, X $2, X $2, X $1, Each ad purchased in Platinum includes a highly targeted online campaign reaching those within a 25 mile radius of Spokane who have an income greater than $100k. Your digital ad will appear on top national websites to this affluent audience as they browse the Internet. DIGITAL INCLUDED WITH PRINT AD Sizes & Placement 728x90, 300x250, & 160x600 Targeted $100k+ income, in 25 mile radius FULL PAGE Impressions* 100,000 Glossy inserts also have a place in Platinum. Help get your message out in a visual way: invitations, exclusive sales, and much more are the perfect fit for preprinted inserts. 1/2 PAGE 1/4 PAGE 1/9 PAGE THE FIND *Delivered over 30 days 50,000 50,000 25,000 25,000

4 THE FIND: 1/4 PAGE x X $2, X $2, THE FIND x 3 1X $ X $ X $ X $ X $2, X $1, /9 PAGE x X $1, X $1, X $1, /2 PAGE HORIZONTAL x X $ X $3, X $2, X $2, X $2, DEADLINES March Publication Sunday, Mar. 20 Ad Reservations: Tuesday, Feb 9, 5 p.m. Completed Ads: Wednesday, Feb 17, 5 p.m. June Publication Sunday, June 19 Ad Reservations: Tuesday, May 10, 5 p.m. Completed Ads: Tuesday, May 17, 5 p.m. September Publication Sunday, Sept. 18 Ad Reservations: Friday, Aug 5, 5 p.m. Completed Ads: Tuesday, Aug 9, 5 p.m. December Publication Sunday, Dec. 4 Ad Reservations: Wednesday, Oct 26, 5 p.m. Completed Ads: : Tuesday, Nov 1, 5 p.m. THE FIND: Take your brand to the next level by featuring a single product in THE FIND. Each edition will highlight local finds. Give the Platinum audience motivation to visit your store to see what else they can FIND! TO GET STARTED PLEASE CONTACT YOUR S R MULTIMEDIA SALES EXECUTIVE SPOKANE

Platinum is the only Spokane publication that offers

to the affluent, the educated, business owners and

Reach an audience with discerning taste that has the

College 38% College Degree 27% Masters Degree 17%

27% 55 to 64 25% 65 to 74 9% 75plus 2% Unknown 9%

5 Platinum is the only Spokane publication that offers the opportunity to target your message exclusively to the affluent, the educated, business owners and decision makers in the Spokane community. Reach an audience with discerning taste that has the desire and the means to travel, own luxury items, and live in high end homes. EDUCATION Less than HS 4% High School 14% Some College 38% College Degree 27% Masters Degree 17% AGE 18 to 24 1% 25 to 34 8% 35 to 44 20% 45 to 54 27% 55 to 64 25% 65 to 74 9% 75plus 2% Unknown 9% INCOME $75 $99k 44% $100 $149k 37% $150 $199k 10% $200 $250k+ 9% GENDER Female 52% Male 48% Over $100k 56%

6 AUDIENCE LIFESTYLE Platinum was designed to capture the attention of Spokane s affluent consumer; showcase your product or service in this unique publication. 72.7% 63.7% Are married Attended a concert, opera, theater, ballet, symphony, or dance 62.6% Made home improvements 60.1% Went on vacation domestic round trip 53.8% Have life insurance 48.4% Buy locally grown food 32.7% Belong to a health/fitness club or gym ACTIVITIES 66.5% Gardening 54.5% Bicycling 51.9% Boating 47.6% Camping 40.6% Hiking/Backpacking 35.5% Volunteer Work 33.1% Golfing 24.6% Photography SHOPPING HABITS Shopped or visited in the past 30 days 48.9% 42.5% 39.2% 31.4% 31.2% Downtown Spokane NorthTown Mall River Park Square Northpointe Plaza Spokane Valley Mall Source: RI2014 Scarborough

EDITORIAL CALENDAR Covering society, philanthropy and lifestyles in Arizona since 1982.

EDITORIAL CALENDAR Covering society, philanthropy and lifestyles in Arizona since 1982. EDITORIAL CALENDAR The following is a general outline of Trends editorial calendar. Editorial submissions are welcome, but content is at the discretion of the editor. Changes in editorial may also be due