A H A V A - a l o v e s t o r y The Dead Sea is blessed with four sources of skin-healthy elements that occur naturally in its unique ecosystem:

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1 Imagine a lazy swim in the salty, dense Dead Sea, and then slathering yourself with mineral rich black Dead Sea Mud, peeling off dead skin cells while nourishing and invigorating your skin. You can enjoy the Dead Sea Experience in the comfort and privacy of your home with the renowned skin cleansing products, anti wrinkle agents, soaps and aftershaves. Let nature nourish you and your loved ones with her abundant riches, with our Dead Sea cosmetics and products. A H A V A - a l o v e s t o r y We came to skincare out of love for our native magical environment. Living and working by the Dead Sea, it s easy to fall in love with the area s unique topography and mystical charm. We began to discover the impressive healing powers of its natural resources, and we were on to something truly unique. The Dead Sea is a natural geological wonder formed throughout the millennia and located at the bottom of the world, some 410 meters below sea level. It was once the legendary, personal spa of Cleopatra and it has become a modern-day oasis for people everywhere seeking its clinicallyproven skin therapies and treatments. The world renowned Ahava cosmetics have given pleasure to satisfied consumers worldwide with the relaxing effects of Dead Sea mud, or invigorating Dead Sea salt products. The Dead Sea is blessed with four sources of skin-healthy elements that occur naturally in its unique ecosystem:

2 Discover AHAVA The only cosmetics enterprise indigenous to the Dead Sea region, AHAVA is driven by a deep passion to unearth the secrets of the revitalizing effects of minerals on the skin. Our dedicated scientific approach has helped us to acquire an unrivaled expertise on the subject, which has culminated in the development of an international network for ongoing academic research. Moreover, we have translated this deep knowledge base into a series of superior skincare product lines, based exclusively on the rich resources of this magical region. AHAVA's second vocation is to learn and decipher the rich language of the human skin. As a living organ, the skin receives information and stimuli from the outer world and communicates it through specific reactions, helping to protect, nurture and clean its cells, retain moisture and fight the aging process. Minerals have an extraordinary capacity to act as "intercellular messengers" that transmit information to skin cells and positively impact their health and vital functions. At AHAVA, we are committed to unraveling the syntax of these crucial biological phenomena in our ongoing quest to produce the finest Dead Sea mineral-based products available worldwide.

3 Thorough Therapy, Inspiring Results Therapeutic treatments using the natural ingredients indigenous to the Dead Sea are a synergy of minerals, salts, mud, water and measured exposure to the sun, as well as the region's unique atmospheric conditions. Scientifically proven to be remarkably effective in curing people of all ages with various conditions, these treatments are administered successfully with virtually no side effects. The Dead Sea region is recognized worldwide for its efficacy in the treatment of a wide range of dermatological diseases, rheumatic ailments and respiratory disorders. Moreover, individuals suffering from hypertension, and muscular or vascular inflammation, will find the stress-free treatments available in the numerous spas along the Dead Sea's magical shores to be of distinct therapeutic value. Optimizing Your Moisture Supply A truly unique, concentrated extract of Dead Sea water, our Mineral Skin Osmoter (MSO) was created using a natural evaporation process. It contains precise, scientifically balanced levels of magnesium, calcium and potassium elements to enable the skin to optimize its cell functions. Leveraging the principles of the natural water-sharing process that takes place between skin cells, known as osmosis, the clinically proven Complex creates an osmotic pump, drawing moisture and nutrients from the depths of your skin up to the outer layers of the epidermis where it is needed the most. This profound effect of MSO on the skin has been independently confirmed by Europe's prestigious Dermatest Institute.

4 Their findings revealed that this powerful mineral compound dramatically reduces wrinkle depth, increases moisture and restores natural skin balance for smoother, youthful-looking skin. All AHAVA's products contain AHAVA's exclusive Osmoter. THE RESULT Optimizes cell metabolism Protects from UV damage Increases moisture level Restores natural skin balance for smoother, youthful-looking skin Defying the March of Time Our patented 3D Complex is a pioneering technological breakthrough in moisture replenishment, skin protection and anti-aging. The three-dimensional complex comprises our patented Mineral Skin Osmoter, an energizing and moisturizing compound taken directly from the waters of the Dead Sea; Dunaliella Algae, an indigenous, one-of-a-kind Dead Sea seaweed loaded with vitamins, beta-carotene and amino acids that has been found to have remarkable moisturizing and anti-wrinkling qualities; and extracts of the Trigonella shrub and the Jujube tree - desert plants that have been used for thousands of years by local tribes to hydrate, soothe and nourish damaged or irritated skin. In clinical tests conducted by Dermatest, a leading European dermatological research institute, 3D Complex produced astounding results: Significant prevention and reduction of wrinkle depth Deep moisturizing effects that last for 12 hours, day or night Protection of the skin from free radicals and environmental damage

5 AHAVA s 8 Core Values Always. Always blending active Dead Sea minerals and plants. Always manufacturing consciously (green chart, ISO14000 ). Always positioned as affordable luxury to allow daily use. Never. Never testing on animals and blending animal ingredients. Never using over-promising claims (tests in independent labs). Never using SLS, GMOs, alcohol & petroleum derivatives. Never threatening the Dead Sea ecological balance

6 Ahava Range Available at Beautiful You The Source The Source Face care line includes several cleansers, exfoliators and creams which are suitable for all skin types. Whether seeking a deep cleansing experience, the purging of impurities, or an intensive moisture surge, this unique skincare line helps to further restore your skin's balance and natural defence system. The Source Body care line includes a wide range of cleansing, exfoliating, hydrating and nourishing solutions suitable for all skin types. Powered by AHAVA's Mineral Skin Osmoter and a wealth of other natural Dead Sea ingredients, they efficiently maintain your skin's health and moisture balance. Source Body care products deliver ongoing sustenance and anti-aging properties to your body skin for a softer and suppler feel and more even and radiant look.

7 Pure Spa A potpourri of the finest natural skincare ingredients, Ahava pure combines pampering self-indulgence and effective anti-aging properties. Based on powerful natural anti-oxidants harvested from the Earth's most invigorating spa - the Dead Sea - the pure line takes it step-by-step to combat the daily aging stress your body encounters, while providing the vital nutrients your skin needs for a glowing appearance, smoother feel and a more peaceful disposition. All the anti-aging treasures of the Earth's largest spa.

8 Men A man's skin follows different metabolic patterns than a woman's and therefore requires a distinct cosmetic approach. AHAVA's exclusive skincare line for men is uniquely formulated with mineral-rich ingredients harvested from the Dead Sea region and Gingko & Ginseng plant extracts. They detoxify, nourish, moisturize and revitalize the skin, to leave your face smooth, clean, calm and refreshed.