ABOUT US OUR PROMISE WHY OUR CUSTOMERS LOVE US

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2 ABOUT US Milani. Makeup to create the very best you. We are a destination beauty brand for women who LOVE to wear COLOR, create limitless looks and feel GREAT about themselves. We provide our global consumers innovative, high performance products in richly pigmented hues that are made to complement all skin tones and ages at accessible price points. Milani is affordable luxury, providing best-in-class quality at competitive pricing. OUR PROMISE To deliver only the finest, high performance formulas at a great value so our customer s feel fabulous! WHY OUR CUSTOMERS LOVE US Our customers trust that we will always offer best-in-class, long-lasting, prestige grade formulas in colors, tones and shades that complement all ethnicities, skin tones and ages.

3 Face Eye PRIMERS CONTENTS FOUNDATION & CONCEALER LIQUID, CREAM, POWDER SETTING & FINISHING BLUR STICK, POWDER, SPRAYS HIGHLIGHT, BLUSH & BRONZER POWDER Lip BROW COLOR, PENCIL, POWDER EYESHADOW POWDERS EYELINER LIQUID,, GEL, KOHL, VINYL MASCARA LENGTHENING, VOLUMIZING, EXTENSION FIBERS LIP GLOSS TOPPER, PLUMPER, SHINE LIQUID LIPSTICK, METALLIC LIPLINER ANTI-FEATHERING, RETRACTABLE, PENCIL LIPSTICK CLASSIC, Tools 44 BRUSHES SHADOW, FOUNDATION, BRONZER, BLUSH, CREASE, BLENDING, CONCEALER, TRAVEL SET milanicosmetics.com 1

4 PRIME SHIELD MATTIFYING + PORE-MINIMIZING FACE PRIMER: MSFP Primes skin before applying makeup and prolongs makeup wear time Mattifying and complexion-perfecting Minimizes the look of pores and fine lines Lightweight, non-greasy feel 1 shade 01 MATTIFYING + PORE-MINIMIZING PRIME PERFECTION HYDRATING + PORE-MINIMIZING FACE PRIMER: MTFP Primes skin before applying makeup and prolongs makeup wear time Hydrates skin and creates a natural finish Minimizes the look of pores and fine lines Lightweight, non-greasy feel 1 shade 01 HYDRATING + PORE-MINIMIZING PRIME LIGHT STROBING + PORE-MINIMIZING FACE PRIMER: MTFP Primes skin before applying makeup and prolongs makeup wear time Hydrates and instantly brightens lackluster skin Can be applied post foundation for additional radiance Lightweight with a natural, luminous finish 1 shade 02 STROBING + PORE-MINIMIZING PRIME PROTECT SPF 30 FACE PRIMER: MTFP Broad spectrum UVA/UVB sun protection Never chalky or sticky; applies invisibly with zero residue Fast absorbing, lightweight gel-cream formula Primes skin for flawless, lasting makeup application Enriched with youth-promoting vitamins A & C Ideal for all skin tones 1 shade 06 SPF 30 FACE PRIMER 2 / FACE

5 PRIME CORRECT CORRECTS REDNESS + PORE-MINIMIZING FACE PRIMER: MTFP Primes skin before applying makeup and prolongs makeup wear time Color corrects, neutralizes redness, and minimizes the look of pores Absorbs excess oil for a shine-free look that lasts Lightweight with a velvety soft finish 03 CORRECTS REDNESS + PORE-MINIMIZING 1 shade PRIME CORRECT DIFFUSES DISCOLORATION + PORE-MINIMIZING FACE PRIMER: MTFP Addresses uneven skin tone and minimizes the appearance of pores Preps the skin for makeup application Extends the wear of your makeup Light Peach color corrects dullness and diffuses discoloration on light to medium skintones 04 LIGHT / MEDIUM 1 shade PRIME CORRECT DIFFUSES DISCOLORATION + PORE-MINIMIZING FACE PRIMER: MTFP Addresses uneven skin tone and minimizes the appearance of pores Preps the skin for makeup application Extends the wear of your makeup Dark Peach color corrects dullness and diffuses discoloration on medium to dark skintones 05 MEDIUM / DARK 1 shade COLOR CORRECTORS For Any Skin Tone 03 PRIME CORRECT FACE PRIMER Neutralizes redness + dark spots ALL SKINTONES 04 PRIME CORRECT FACE PRIMER Brightens + evens dull skin LIGHT TO MEDIUM SKINTONES 05 PRIME CORRECT FACE PRIMER Evens discoloration + softens lines MEDIUM TO DARK SKINTONES milanicosmetics.com 3 / FACE

6 CONCEAL + PERFECT 2-IN-1 FOUNDATION + CONCEALER SHINE-PROOF POWDER

7 CONCEAL + PERFECT 2-IN-1 FOUNDATION + CONCEALER MPCF A liquid foundation that conceals imperfections and evens skin tone Provides full coverage Non-drying, oil-free and fragrance-free No mess, no drip pump 19 shades Coverage: Full Finish: Semi-Matte Texture: Creamy Semi-Liquid Skin Type: All Usage: Foundation + Concealer 0OA SM+L/Y PORCELAIN 00B SM+F/P LIGHT 00 SM+F/Y LIGHT NATURAL 01 SM+L/N CREAMY VANILLA 02 SM+L/Y NATURAL 03 SM+L/N LIGHT BEIGE 04 SM+M/P MEDIUM BEIGE 05 SM+M/Y WARM BEIGE 05A SM+M/N NATURAL BEIGE 06 SM+M/Y SAND BEIGE 07 SM+M/N SAND 08 SM+M/P LIGHT TAN 09 SM+T/N TAN 10 SM+T/Y GOLDEN TAN 11 SM+T/Y AMBER 11A SM+D/Y NUTMEG 12 SM+D/N SPICED ALMOND 13 SM+D/Y CHESTNUT 14 SM+D/Y GOLDEN TOFFEE CONCEAL + PERFECT SHINE-PROOF POWDER: MMPP All day shine control Extremely soft, lightweight formula Blends evenly and seamlessly onto skin, while delivering a flawless finish Infused with Lily extract that help tighten pores and calm oily skin Contains bamboo powder to absorb oil keeping skin fresh and shine-free through heat & humidity Perfect combination of powder and treated pigments to deliver a smooth matte finish Mirror and sponge included 10 shades Coverage: Medium to Buildable Finish: Matte Texture: Silky-Smooth Powder Skin Type: All Usage: Foundation, Setting/Finishing, Blotting and Touch-Up 01 MA+F/P FAIR 02 MA+F/N NUDE 03 MA+L/N NATURAL LIGHT 04 MA+L/NY NATURAL 05 MA+M/N NATURAL BEIGE 06 MA+M/Y BEIGE 07 MA+T/Y MEDIUM 08 MA+D/Y MEDIUM DEEP 09 MA+D/N DEEP 10 MA+D/P DARK DEEP TEXTURE/FINISH SM: Semi-Matte MA: Matte S: Shimmer P: Pearl TONE F: Fair L: Light M: Medium T: Tan D: Dark UNDERTONE Y: Yellow/Golden (Warm) N: Neutral P: Pink/Red (Cool) 5 / FACE

8 CONCEAL + PERFECT ALL-IN-ONE CORRECTING KIT MPCC-05 Covers dark circles, spots, blemishes, and flaws Brightens and revitalizes Quick and buildable coverage Minimizes the look of fine lines and wrinkles Color-corrects through light technology 1 kit 05 CORRECTING CONCEAL + PERFECT ALL-IN-ONE CONCEALER KIT MPCC Each easy-to-use kit features 3 pigment-rich shades to balance and conceal and one color to correct and brighten Can be worn individually or blended together for a flawless complexion Medium to full coverage Cream formula with a semi-matte finish 4 kits 01 FAIR TO LIGHT 02 LIGHT TO MEDIUM 03 MEDIUM TO DARK 04 DARK TO DEEP 6 / FACE

9 CONCEAL + PERFECT All-in-One Correcting Kit SHADE 1 BRIGHTENS DULLNESS SHADE 2 NEUTRALIZES REDNESS SHADES EVENS DISCOLORATION & DIFFUSES DARK CIRCLES ALL-in-One Concealer Kit SHADES 1, 2, 3 CUSTOM CONCEAL OR HIGHLIGHT SHADE 4 CORRECT DISCOLORATION AND BRIGHTEN 01 FAIR TO LIGHT SKINTONES 02 LIGHT TO MEDIUM SKINTONES 03 MEDIUM TO DARK SKINTONES milanicosmetics.com 7 / FACE

10 RETOUCH + ERASE LIGHT-LIFTING CONCEALER MREC Covers dark circles, spots, blemishes and flaws Brightens and revitalizes Quick and buildable coverage Minimizes the look of fine lines and wrinkles Color-corrects through light technology 7 shades Coverage: Medium to Full Finish: Semi-Matte Texture: Creamy Skin Type: All Usage: Concealer, Highlighter, Contour and Eye Primer 01 SM+FP FAIR 02 SM+L/Y LIGHT 03 SM+M/Y MEDIUM LIGHT 04 SM+M/P MEDIUM 05 SM+T/Y HONEY 06 SM+T/Y DEEP HONEY 07 SM+D/P BRONZE SECRET COVER CONCEALER CREAM MCC Covers dark circles, spots and imperfections Sized for on-the-go touch-ups Full coverage formula Waterproof and budge-proof 8 shades Coverage: Full Finish: Natural Matte Texture: Smooth Cream Skin Type: All Usage: Concealer, Highlighter, Contour and Eye Primer 01 MA+M/P WARM BEIGE 02 MA+M/Y GOLDEN BEIGE 03 MA+T/Y HONEY 04 MA+T/P TAN 05 MA+T/Y DEEP TAN 06 MA+D/P WARM COCOA 07 MA+L/Y NATURAL BEIGE 08 MA+L/Y BEIGE 8 / FACE TEXTURE/FINISH SM: Semi-Matte MA: Matte S: Shimmer P: Pearl TONE F: Fair L: Light M: Medium T: Tan D: Dark UNDERTONE Y: Yellow/Golden (Warm) N: Neutral P: Pink/Red (Cool)

11 SMOOTH FINISH CREAM-TO-POWDER MAKEUP MCP Cream foundation with a lightweight powder feel Conceals the look of fine lines, pores and flaws Buildable coverage Oil-free formula Mirror and sponge included 10 shades Coverage: Medium to Full Finish: Matte Texture: Smooth Cream Powder Skin Type: All Usage: Foundation 01 MA+T/N SAND 02 MA+T/Y SPICED ALMOND 03 MA+D/N CARAMEL BROWN 04 MA+D/P COCOA MOCHA 05 MA+D/Y WALNUT 07 MA+M/N MEDIUM BEIGE 09 MA+L/Y BUFF 13 MA+L/N SOFT BEIGE 14 MA+M/Y WARM BEIGE 15 MA+T/P WARM HONEY EVEN-TOUCH POWDER FOUNDATION METN Lightweight powder foundation Evens skin tone for a flawless finish Buildable coverage Oil-free formula Mirror and puff included 9 shades Coverage: Medium to Full Finish: Natural Matte Texture: Silky-Smooth Powder Skin Type: Normal to Oily Usage: Foundation 01 MA+F/Y SHELL 02 MA+L/Y FRESCO 03 MA+L/N NATURAL 06 MA+T/Y CARAMEL 07 MA+T/P CREAMY COCOA 08 MA+D/N WARM TOFFEE 09 MA+M/P NATURAL TAN 10 MA+M/P CREAMY BEIGE 11 MA+M/N GOLDEN BEIGE milanicosmetics.com 9 / FACE

12 PRESSED POWDER MPP Micro-fine pressed powder Eliminates shine on-the-go Perfect for touch-ups Mirror and puff included 6 shades Coverage: Medium to Full Finish: Matte Texture: Silky-Smooth Powder Skin Type: All Usage: Setting/Finishing, Blotting and Touch-Up 01 MA+T/Y RICH BEIGE 02 MA+T/P HONEY AMBER 03 MA+D/Y PECAN 04 MA+D/P GINGER 05 MA+D/P EARTH GLOW 09 MA+M/Y GOLDEN MINERAL COMPACT MAKEUP MCM Multi-purpose face powder Sets foundation and controls shine Buildable coverage Mirror and puff included 3 shades Made in Canada Coverage: Sheer to Medium Finish: Natural Matte Texture: Silky-Smooth Powder Skin Type: All Usage: Setting/Finishing, Blotting and Touch-Up. Use alone or over any foundation. Use light shades as a highlighter, and darker shades as a matte bronzer. 108 MA+T/Y MEDIUM 109 MA+T/Y WARM 110 MA+D/Y DEEP 10 / FACE TEXTURE/FINISH SM: Semi-Matte MA: Matte S: Shimmer P: Pearl TONE F: Fair L: Light M: Medium T: Tan D: Dark UNDERTONE Y: Yellow/Golden (Warm) N: Neutral P: Pink/Red (Cool)

13 MAKE IT LAST For Any Skin Tone 01 TRANSLUCENT LIGHT-TO-MEDIUM Light to medium skin tones. Matte, transparent finish. 02 TRANSLUCENT MEDIUM-TO-DEEP Medium to deep skin tones. Matte, transparent finish. 03 TRANSLUCENT BANANA Most skin tones. Color corrects redness and pink undertones. Neutralizes blue under eye circles. 04 RADIANT Most skin tones. Luminous, shimmer finish. MAKE IT LAST SETTING POWDER: MFIP Ultra-fine, translucent loose powder locks in makeup for long-lasting wear Advanced formula absorbs oil without stripping skin of moisture Silky & weightless powder adds a touch of sheer coverage to reduce shine from day to night Light-reflecting pigments diffuse fine lines and imperfections for a subtle soft-focus effect Completely transparent in application Designed to work on all skin tones from fair to deep 4 shades Made in Italy Coverage: Sheer Finish: Matte / Luminous Texture: Silky, Weightless Powder Skin Type: All 01 MA+LM TRANSLUCENT LIGHT TO MEDIUM 02 MA+TD TRANSLUCENT MEDIUM TO DEEP 03 MA+Y TRANSLUCENT BANANA 04 MA+ PEARL/P RADIANT Usage: Setting/Finishing, Blotting and Touch-Up milanicosmetics.com 11 / FACE

14 BLURRED LINES Primes USE BEFORE AS A BASE OR AFTER MAKEUP APPLICATION Blurs Pores MINIMIZES APPEARANCE OF FINE LINES & PORES Mat tifies CONTROLS SHINE FOR ALL DAY WEAR INSTANT TOUCH-UP BLUR STICK MIE Instantly erases flaws, mattifies and smooths skin Minimizes the look of pores and helps makeup last longer Hydrating actives keep skin comfortable Apply throughout the day to control shine Ideal for all skin tones 1 shade 01 TRANSPARENT 12 / FACE

15 PREP + SET + GO TRANSPARENT FACE POWDER: MTSP 01 PREP+SET+GO Wear under foundation to prep skin, over to lock in makeup Matte finish Blurs the look of pores and fine lines Silky, lightweight feel Perfect for all skin types and skin tones 1 shade PREP + SET + GLOW ILLUMINATING TRANSPARENT FACE POWDER: MTSP 02 PREP+SET+GLOW Wear under foundation to prep skin, over to lock in makeup Luminescent finish Blurs the look of pores and fine lines Perfect for all skin types and skin tones 1 shade Made in Italy MAKE IT LAST SETTING SPRAY PRIME + CORRECT + SET: MTSP 03 MAKE IT LAST Preps skin for makeup and locks in the look Lightweight spray mattifies and perfects skin Up to 16 hour wear Keeps color from fading and settling into creases 1 shade MAKE IT DEWY SETTING SPRAY HYDRATE + ILLUMINATE + SET: MTSP 04 MAKE IT DEWY Preps skin for makeup and locks in the look Provides a healthy-looking glow Perfect for creating a dewy look Up to 16 hour wear Keeps color from fading and settling into creases Refreshing and cooling effect 1 shade milanicosmetics.com 13 / FACE

16 STELLAR LIGHTS HIGHLIGHTER PALETTE MSLP A highlighter palette with three complementary shades to add instant luminosity to your complexion Designed to layer endlessly and illuminate all skin tones Palette shades designed to be used individually or layered together to create a custom glow Ultra-blendable, velvety formula can be used on face and eyes to enhance features 2 shades Made in Taiwan 02 HOLOGRAPHIC BEAMS 03 ROSE GLOW HYPNOTIC LIGHTS POWDER HIGHLIGHTER MHLH A transforming holographic powder with light reflecting pearls that instantly illuminates your highest points Silky and ultra-smooth powder formula Universal, prismatic shades designed to create an incandescent glow on all skin types 4 shades Made in Italy 01 BEAMING LIGHT 02 LUMINOUS LIGHT 03 LUSTER LIGHT 04 FLASHING LIGHT 14 / FACE

17 AZIZI IS WEARING HYPNOTIC LIGHTS IN BEAMING LIGHT

18 CONTOUR & HIGHLIGHT CREAM & LIQUID DUO MCLD Dual-ended matte contour cream stick and highlight liquid Sculpts face for a slimming look On-the-go sculpting and strobing made easy CONTOUR CREAM STICK: lightweight cream adds depth and definition HIGHLIGHTING LIQUID: light-reflecting pearls give a soft glow 5 shades Made in Canada 01 FAIR/LIGHT 02 LIGHT/ NATURAL 03 NATURAL/ MEDIUM 04 MEDIUM/DARK 05 DARK/DEEP CONTOUR + HIGHLIGHT Made Easy Step 1 APPLY CONTOUR CREAM: Under cheekbones Jawline Along hairline Sides of nose Step 2 APPLY HIGHLIGHT LIQUID: Above cheekbones Bridge of nose Below and above lips Center of forehead Step 3 BLEND with fingertips or a foundation brush.

19 STROBELIGHT INSTANT GLOW POWDER MSGR Instant luminosity for face Light-reflecting pearls perk up lackluster skin Casts a healthy, warm glow that mimics ambient light Easy strobing and highlighting for the beauty novice and pro 7 shades Made in Italy 01 AFTERGLOW 02 DAYGLOW 03 SUNGLOW 04 GLOWING 05 SUNSET GLOW 06 MOON GLOW 07 SUMMER GLOW SPOTLIGHT FACE & EYE STROBE PALETTE MSFE Luxe multitaskers to highlight and sculpt with color Light-reflecting pearls bring best features forward Universally flattering shades for every skin tone Apply shades individually to desired areas, or swirl together for a flawless strobe effect 3 shades Made in Taiwan 01 SUN LIGHT 02 CANDLE LIGHT 03 GOLDEN LIGHT ILLUMINATING FACE POWDER MRM Multi-purpose blush, bronzer and highlighter Lit-from-within, radiant finish Provides a buildable glow 3 shades Made in Italy 01 AMBER NECTAR 02 HERMOSA ROSE 03 BEAUTY S TOUCH milanicosmetics.com 17 / FACE

20 COLOR HARMONY BLUSH PALETTE MCHB 4 richly pigmented shades in 1 palette Buildable color from natural to glam Blends smoothly and easily Apply individually or swirl together for custom color 4 palettes Made in Italy 01 MA+S PINK PLAY 02 MA+S BRONZE BURST 03 MA+S CORAL BEAMS 04 MA+S BERRY RAYS SCULPT, COLOR, HIGHLIGHT + + Blend Color TOGETHER OR ALONE FOR A CUSTOM FINISH High Impact SHADES WORK IN HARMONY 18 / FACE

21 ROSE POWDER BLUSH MRB Petal-soft blush powder Shapes and defines with soft and pretty, natural-looking color Buildable from natural to vibrant 4 shades Made in Italy 01 MA ROMANTIC ROSE 05 MA CORAL COVE 08 MA TEA ROSE 11 MA+P BLOSSOMTIME ROSE BAKED BLUSH MMBL Provides fresh, pretty and radiant color in one stroke Shapes, contours and highlights Pigment-packed color Buildable from natural to vibrant Mirror and brush included 9 shades Made in Italy 01 S DOLCE PINK 02 S ROSE D ORO 03 S BERRY AMORE 05 P LUMINOSO 06 S BELLISSIMO BRONZE 08 S CORALLINA 09 S RED VINO 12 P BELLA BELLINI 13 S ROSA ROMANTICA TEXTURE/FINISH SM: Semi-Matte MA: Matte S: Shimmer P: Pearl milanicosmetics.com 19 / FACE

22 BAKED BRONZER MLB Sun-baked on Italian terracotta tiles Lit-from-within, glowing finish Easy and streak-free application Mirror and brush included 3 shades Made in Italy 04 S GLOW 05 S SOLEIL 09 S DOLCE BRONZER XL ALL OVER GLOW MBX A 2-in-1 powder bronzer in matte and shimmer finishes Instant contour, highlight and sun-kissed color Easy and streak-free application Oil-free formula 3 shades Made in Italy 01 MA+S BRONZE GLOW 02 MA+S FAKE TAN 03 MA+S RADIANT TAN 20 / FACE TEXTURE/FINISH SM: Semi-Matte MA: Matte S: Shimmer P: Pearl

23 GENELLE IS WEARING BAKED BRONZER IN GLOW

24 BASIC TO BOLD BROWS STAY PUT BROW POMADE PENCIL For a natural look. STAY PUT BROW COLOR For a bold look. 22 / EYE

25 STAY PUT BROW POMADE PENCIL MPPB Fill, shade, and tame unruly brows with buildable color that lasts Versatile formula allows you to create a range of looks from full and natural to bold and beautiful Water-resistant, sweat-proof and smudge-proof Long-lasting, up to 10 hour wear 5 shades Made in Czech Republic 01 SOFT TAUPE 02 SOFT BROWN 03 MEDIUM BROWN 04 BRUNETTE 05 DARK BROWN STAY PUT BROW COLOR MBRP Waterproof brow color Up to 16 hour wear Fills, sculpts and defines for natural to dramatic looks Won t fade or smudge Dual-ended brush and spoolie included 8 shades 01 SOFT BROWN 02 NATURAL TAUPE 03 MEDIUM BROWN 04 BRUNETTE 05 DARK BROWN 06 AUBURN 07 CHESTNUT 08 DARK CHOCOLATE milanicosmetics.com 23 / EYE

26 BROW FIX SHAPING KIT MBF 7 essential tools in 1 kit: 1 Straight-edge tweezers 1 Slanted brow brush 1 Sponge applicator 1 3X magnifying mirror 1 Brow highlight/accent powder 1 Light brow powder shade 1 Dark brow powder shade 3 kits /Canada 01 LIGHT 02 MEDIUM 03 DARK EASYBROW AUTOMATIC PENCIL MEB Defines and shapes brows with flawless precision Includes a spoolie brush to blend and comb brows Automatic tip/no sharpening required Water-resistant 2 shades 02 DARK BROWN 03 NATURAL TAUPE 24 / EYE

27 ARCH SUPPORT BROW FIX SHAPING KIT For a flawless look. EASYBROW AUTOMATIC PENCIL For a defined look. milanicosmetics.com 25 / EYE

28 ENDLESS POSSIBILITIES MOST LOVED S 12 shades in rich, matte color. BOLD OBSESSIONS 12 shades in rich, matte and metallic color. 26 / EYE

29 MOST LOVED S EYESHADOW PALETTE MAEP 3 duos + 3 trios + 3 quads = endless looks 12 essential matte shades Curated with essential shades ranging from nudes to deep to create fun, flirty and fresh looks Long-wearing and velvety-smooth Pigment-packed and super blendable 1 palette BOLD OBSESSIONS EYESHADOW PALETTE MAEP 3 duos + 3 trios + 3 quads = endless looks Filled with 12 must-have mattes & metallic Curated with essential shades ranging from nudes to deep to create fun, flirty and fresh looks Long-wearing and velvety-smooth Pigment-packed and super blendable 1 palette milanicosmetics.com 27 / EYE

30 EVERYDAY EYES EYESHADOW COLLECTION MEEP A mix of matte and luminous shades in each palette Create endless looks with limitless dimension Rich color intensity and long-lasting wear Dual-ended brush included 8 palettes 01 MUST HAVE NATURALS 02 BARE NECESSITIES 03 SMOKY ESSENTIALS 04 PLUM BASICS 05 EARTHY ELEMENTS 07 BASIC S 08 MUST HAVE METALLICS MILANI FIERCE FOIL EYESHINE MFFE High shine, chrome-like finish Glides on easily and feels light Adds extra highlight to lids and inner corners of lids Wear alone, with powder shadow or as an eyeliner Custom applicator for precise color placement 4 palettes 01 MILAN 02 ROME 03 FLORENCE 05 NAPLES 28 / EYE

31 AZIZI IS WEARING EVERYDAY EYES IN PLUM BASICS EYESHADOW PRIMER MESP Extends the wear of eyeshadow Intensifies eyeshadow color for more vibrant looks Lightweight and crease-proof Nude shade dries to an invisible finish on lids 1 shade 01 NUDE milanicosmetics.com 29 / EYE

32 GENELLE IS WEARING EYE TECH EXTREME VINYL

33 CHOOSE YOUR LINE FOR THIN TO THICK LINES + ERGONOMIC Eye Tech Perfection FINISH + SMUDGE PROOF Stay Put Matte 17HR Wear CLASSIC FINISH + WATERPROOF Eye Tech Extreme ULTIMATE SHINY FINISH + WATERPROOF Eye Tech Extreme Vinyl milanicosmetics.com 31 / EYE

34 EYE TECH LIQUID EYELINER: MTL Intense definition in one stroke Water-resistant and smudge-proof Felt-tip applicator provides precise control with no skipping or pulling 1 shade 01 MA BLACK EYE TECH EXTREME LIQUID EYELINER: MTE Creates thin and thick line styles Waterproof and smudge-proof formula Skinny tip and easy grip handle 1 shade Made in Germany 01 MA BLACKEST BLACK EYE TECH EXTREME VINYL LIQUID EYELINER: MTE Ultimate SHINY finish Waterproof and smudge-proof Skinny tip and easy grip handle Quick drying time 1 shade Made in Germany 02 V SHINY BLACK EYE TECH PERFECTION LIQUID EYELINER: MTH Ergonomic handle for easy application Extreme fine felt-tip point Non-feathering, water-resistant formula 1 shade Made in Germany 01 MA BLACK EYE TECH BOLD LIQUID EYELINER: MTB Creates endless bold, edgy and dramatic eye looks One stroke application Long-lasting, all day wear Smudge-proof and smear-free 1 shade Made in Germany 01 MA BLACK 32 / EYE C: Cream S: Shimmer F: Frost P: Pearl MA: Matte ME: Metallic V: Vinyl

35 SUPREME KOHL KAJAL EYELINER PENCIL: MKK 01 MA BLACKEST BLACK Intense black kohl color for lids, tightline and waterline Creates precise lines and smoldering looks Waterproof formula Self-sharpening tip 1 shade Made in Germany INFINITE LIQUID EYELINER: MSP 05 MA EVERLAST Ultra long-lasting, up to 24 hour wear Waterproof and semi-permanent Remove with eye makeup remover 1 shade STAY PUT WATERPROOF EYELINER: MSPE Soft, glide-on application, easy to blend Waterproof gel formula Transfer-resistant wear 01 MA LINKED ON BLACK 02 ME STAY WITH SLATE 03 MA HOOKED ON ESPRESSO 04 ME FIXED ON PLUM 05 ME KEEP ON SAPPHIRE 5 shades Made in Germany STAY PUT 17HR WEAR LIQUID EYELINER: MSML Intense color, bold matte finish One stroke, skip-free application Up to 17HR wear, humidity and sweat-resistant Quick drying and smudge-proof 01 MA BLACK 02 MA COFFEE 03 MA SAFARI 04 MA MIDNIGHT 4 shades Made in Germany DUO SHARPENER: MPSB High quality, German made blades Sharpens jumbo and slim pencils to perfection Cleaning tool and cover included Made in Germany milanicosmetics.com 33 / EYE

36 LENGTH IN SECONDS LASH EXTENSION FIBERS MLEF Fibers adhere to lashes for max length Use with your favorite mascara Lash extensions in 3 easy steps: 1. Apply one coat of mascara 2. Apply fibers to wet lashes, at the tips 3. Seal with second coat of mascara for a false lash look 1 shade Made in China 01 FIBERS MORE LASHES LENGTH IN SECONDS Fiber Extensions = Extra Length Wear with mascara LONG LASHES LASH TRIFECTA Lengthens + Curls + Separates Triple impact brush BIG & BIGGER LASHES Full volume brush FULL LASHES Volumizes + Separates 34 / EYE

37 BIG & BIGGER LASHES MAXIMUM VOLUME MASCARA MMC Intensely full, fanned-out lash look Full Volume Brush for easy application: Flat reservoir side deposits mascara directly to lashes Side bristles coat base to tip with volume Top bristles catch corner and bottom lashes Conditioning ingredients for soft, never brittle lashes Won t fade, smudge, transfer or flake 1 shade Made in Italy 108 BLACK LASH TRIFECTA LENGTHENING MASCARA MMC Lengthens, curls and separates for a panoramic lash look Triple Impact Brush is custom-designed to: Adapt to lash line. Curved shape coats each lash in an instant Combs through lashes evenly with side bristles Creates push-up effect with top bristles that catch tiny lashes Conditioning ingredients for soft, never brittle lashes Won t fade, smudge, transfer or flake 1 shade Made in Italy 109 BLACK milanicosmetics.com 35 / EYE

38 4 WAYS TO PERFECT YOUR POUT SHEER, LUMINOUS SHINE Keep It Full Nourishing Lip Plumper FULL COLOR SHINE Amore Shine Liquid Lip Color SUEDE LIKE FINISH Color Statement Lipstick VELVETY FINISH Amore Matte & Metallic Lip Crème 36 / LIP

39 GENELLE IS WEARING AMORE IN DEVOTION

40 KEEP IT SWEET SUGAR LIP SCRUB MKIL Exfoliates and conditions Leaves lips soft and prepped for color Addictive flavor 1 shade 02 SUGAR SWEET KEEP IT SMOOTH LUXE LIP TREATMENT MKIL Moisturizes and soothes Provides instant comfort Infused with Shea Butter and 6 hydrating oils Addictive flavor 1 shade 03 SUGAR SMOOTH KEEP IT FULL NOURISHING LIP PLUMPER MNLG Luxe gloss and lip nourishing treatment in one Lightweight gloss features an addictive lip refreshing sensation Features a lip maximizing applicator that s perfect for one swipe application Sheer, creamy formula is infused with natural peptides to stimulate collagen and hyaluronic acid production to fill and smooth lips overtime A lightweight, shiny, non-sticky formula 9 shades 01 P CHAMPAGNE 02 P NUDE SHIMMER 03 P PRISMATIC PEACH 04 P LUMINOSO 05 C BLUSH 06 C BARE PINK 07 C ALMOST NATURAL 08 C SOFT ROSE 09 P MOONLIGHT 38 / LIP C: Cream S: Shimmer F: Frost P: Pearl MA: Matte ME: Metallic V: Vinyl

41 STELLAR LIGHTS HOLOGRAPHIC LIP GLOSS MHLG Prismatic, sparkling gloss adds instant dimension and shine to lips Non-sticky, conditioning formula leaves lips smooth and soft Can be worn alone or with any lipstick for an ultimate color-shifting effect Developed with holographic, light-reflective pearls Lightweight feel with supreme glide-on application 6 shades Made in Taiwan 01 P OPALESCENT 02 P IRIDESCENT BLUE 03 P LUMINOUS PEACH 04 P PRISMATIC PINK 05 P FLUORESCENT FUCHSIA 06 P KALEIDOSCOPIC PURPLE HYPNOTIC LIGHTS HOLOGRAPHIC LIP TOPPER MHLT Iridescent lip topper formulated with prismatic technology Versatile formula allows you to wear on bare lips or over your favorite lipstick Packed with light-reflective, iridescent shimmers that glisten as you move 6 shades 01 S LUSTER LIGHT 02 S FLASHING LIGHT 03 S FLUORESCENT LIGHT 04 S LUMINOUS LIGHT 05 S BEAMING LIGHT 06 S ELECTRO LIGHT milanicosmetics.com 39 / LIP

42 MALIKAH IS WEARING AMORE SHINE IN DESIRE AMORE SHINE LIQUID LIP COLOR MALS Combines the color intensity of our best-selling liquid lip with the on trend high-shine finish Will not feather or bleed into fine lines Developed with a special blend of emollients, silicones and high shine polymers to create a lightweight feel with enhanced wear Features collagen microspheres to smooth lips for a fuller, voluminous pout Available in 12 shades 01 P DELIGHT 02 C TENDERNESS 03 C CRUSH 04 C FOXY 05 C TEMPTATION 06 C PASSION 07 C DESIRE 08 C SEDUCTION 09 C IDOL 10 C ENCHANTING 11 C CHARMING 12 C ADDICTION 40 / LIP C: Cream S: Shimmer F: Frost P: Pearl MA: Matte ME: Metallic V: Vinyl

43 AMORE LIP CRÈME MALC Revolutionary liquid-to-matte formula Up to 16 hour wear Velvety matte finish gives the appearance of fuller lips Soft plush applicator deposits the right amount of color 25 shades 10 ADORABLE 11 PRECIOUS 12 LOVED 13 CRAZE 14 DEVOTION 15 GORGEOUS 16 SWEETHEART 18 OBSESSION 19 COVET 20 SUGAR 21 FLAME 22 AMORE 23 BABE 24 CHERISH 25 ALLURE 26 FLING 27 FASCINATION 38 STUNNING 39 PRETTY 40 STRIKING 41 FABULOUS 42 MAGNIFICENT 47 HOTTIE 48 FIERCE 49 SPICY AMORE METALLIC LIP CRÈME MAMT Dramatic metallic matte finish Up to 16 hour wear Soft plush applicator deposits the right amount of color 18 shades 01 CHROMATTIC ADDICT 02 RIALISTIC 03 ABOUT YOU 04 CINEMATTIC KISS 05 DRAMATTIC DIVA 06 LY IN LOVE 07 AUTOMATTIC TOUCH 08 RAVING 09 PURE MATTNESS 10 PRETTY PROBLEMATTIC 11 MAKING ME 12 PRISMATTIC TOUCH 13 OVERDRAMATTIC 14 MY SOUL 15 THE ULTI 20 RUSH 21 CHARISMATTIC 22 CRAZE milanicosmetics.com 41 / LIP

44 ANTI-FEATHERING LIPLINER MAL Keeps lipstick and gloss from feathering and flaking Preps and primes lips for smooth-looking color Fills fine lines Ultra long-wearing 1 shade Made in Germany 01 T TRANSPARENT EASYLINER FOR LIPS RETRACTABLE PENCIL MML Gives lips full volume color and definition Keeps lipstick from feathering and fading Smooth and easy application Long-wearing formula Retractable, no sharpening required 2 shades 01 C SUGAR PLUM 11 C MOST NATURAL COLOR STATEMENT LIPLINER MSLN True instant color in one stroke Keeps lipstick from feathering Lines, defines and fills in lips with color Long-wearing, easy-glide formula 8 shades Made in Czech Republic 02 C TRUE RED 03 C NUDE 04 C ALL NATURAL 05 C HAUTE PINK 08 C FUCHSIA 09 C SPICE 12 C BORDEAUX 13 C PRETTY PINK 42 / LIP C: Cream S: Shimmer F: Frost P: Pearl MA: Matte ME: Metallic V: Vinyl

45 COLOR STATEMENT LIPSTICK MLSN Richly pigmented matte shades One stroke application Ultra long-wearing and non-drying Moisturizes with grape seed extract 24 shades 60 MA INNOCENCE 61 MA NAKED 62 MA BLISSFUL 63 MA DIVA 64 MA ORCHID 65 MA GLAM 66 MA PASSION 67 MA CONFIDENT 68 MA ICONIC 69 MA BEAUTY 70 MA FEARLESS 71 MA FLIRTY 72 MA KISS 73 MA LOVE 74 MA DARLING 75 MA LUXE 76 MA STYLE 77 MA TENDER 78 MA DELICATE 79 MA ROMANCE 80 MA DREAMY 81 MA ELEGANCE 82 MA DRAMA 83 MA TEASE CLASSIC COLOR STATEMENT LIPSTICK MLSN Vibrant colors ranging from pretty pinks to radiant reds One stroke application Lightweight, full coverage color Moisturizes with nourishing vitamins A and C 39 shades 01 C SWEET NECTAR 03 P ORANGE- GINA 05 C RED LABEL 07 C BEST RED 08 C RUBY VALENTINE 09 ME PINK FROST 11 C FRUIT PUNCH 14 C ROSE HIP 17 C PLUMROSE 20 C UPTOWN MAUVE 21 C SANGRIA 24 C BLACK CHERRY 25 C NATURALLY CHIC 26 C NUDE CRÉME 27 P DULCE CARAMELO 29 C TEDDY BARE 31 S BRONZE BEAUTY 34 C VIOLET VOLT 38 P DOUBLE ESPRESSO 40 C CABARET BLEND 42 MA ROSE FEMME 43 C PRETTY NATURAL 45 C CATWALK PINK 46 C POWER PINK 48 C TUSCAN TOAST 49 S BRANDY BERRY 50 C VELVET MERLOT 51 C BLUSHING BEAUTY 52 C CORAL ADDICT 53 C EMPRESS 54 C REBEL ROUGE 55 C BAHAMA BEIGE 84 C HONEY ROSE 85 C NATURAL ROSE 86 C TROPICAL NUDE 87 C BURNT RED 88 C RAISIN BERRY 89 C NAKED 91 C PERFECT PEACH milanicosmetics.com 43 / LIP

46 TOOLS TO CREATE A FLAWLESS FACE MILANI PRO PERFORMANCE BRUSHES Designed to work with our award-winning face products. Made with easy to clean cruelty-free synthetic fibers that always deliver a smooth application.

47 KABUKI FAN BRONZER BLENDING FOUNDATION HIGHLIGHTER BLENDING milanicosmetics.com 45 / TOOLS

48 AIRBRUSHED FINISH FOUNDATION BRUSH: MBR-500 A custom designed brush that instantly blends powder, cream and liquid foundation Soft, flat-top bristles blend seamlessly to provide an airbrushed look Strong synthetic bristles that won t break or shed ensure a flawless, frustration-free application SOFT FOCUS FINISH POWDER / BRONZER BRUSH: MBR-501 A 2-in-1 powder/bronzer brush designed to deliver a smooth flawless finish Picks up and deposits the perfect amount of foundation powder or bronzer Soft, dome-shaped bristles grab and blend powder evenly for a healthy looking complexion HIGHLIGHT + COLOR + SCULPT BLUSH BRUSH: MBR-502 A blush brush with curved edges and super-soft bristles that pick up and deposit the perfect amount of color to the cheeks Tapered bristles hug the contours of the face to create a beautifully blended, natural blush look Delivers the right amount of color to brighten and sculpt the facial features UNIVERSAL KABUKI FAN BRUSH: MBR-553 Finely crafted synthetic bristles flawlessly grab and blend color for perfect a application Super soft bristles and curved edges designed for a beautifully blended, natural blush This brush can be used with loose and pressed powders HIGHLIGHTER BLENDING BRUSH: MBR-554 Super soft bristles and curved edges designed for a beautifully blended, natural blush This brush can be used with highlighters CONCEALER + PRECISE BLENDING BRUSH: MBR-555 This brush can be used to seamlessly blend liquid and cream foundations for a flawless complexion This multipurpose brush s soft, long fibers expertly blend and lightly apply a range of formulas 46 / LIP

49 MILANI PRO-PERFORMANCE BRUSHES are designed with high quality synthetic fibers and black lacquered handles for a professional performance and a prestige look. ONE STROKE APPLICATION ALL OVER SHADOW BRUSH MBR-550 A flat, soft brush perfect for applying base and highlight eyeshadow shades Perfect for applying and layering eyeshadow to the lid area DIFFUSE + SOFTEN BLENDING BRUSH MBR-551 A fluffy, rounded brush designed for effortless blending and soft application of color Tapered tip deposits the perfect amount of color to lids PRECISE COLOR PLACEMENT CREASE BRUSH MBR-552 A short, dense, dome-shaped eyeshadow brush designed to apply dark contour eyeshadow shades with controlled precision Small, rounded bristles fit perfectly into crease to create depth and dimension Dense bristles blend and smudge out pencil and gel eyeliners for a smoldering, smoky look JETSET 3 PIECE TRAVEL EYE BRUSH KIT MEBK A set of three essential travel size eye brushes to create endless eye looks: 1 Crease Brush 1 All-over Shadow Brush 1 Smudge Brush Professional quality brushes Perfectly sized for on-the-go All Brushes Made in PRC milanicosmetics.com 47 / TOOLS

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52 #MilaniCosmetics 2111 E. 49TH STREET, LOS ANGELES, CA TEL: TOLL FREE: FAX: milanicosmetics.com 2018 Milani is a registered trademark of the New Milani Group, Inc. All rights reserved. MCAT18