girl Media Kit About Founder Bios Products Contact

Transcription

1 Media Kit About Founder Bios Products Contact

2 BeYoutiful Girl s mission is to provide young s and their mothers with safe & fun skincare products that will help maintain a young s skin allowing the to be comfortable and confident in her own natural beauty. Everyone knows that the sun s UV rays can cause premature aging and even increase the risk of skin cancer. We all know it is important to protect our own skin daily from the effects of the sun; yet, we allow our kids to leave for school day after day with their faces literally naked, exposed to the elements. BeYOUtiful Girl has created a lightweight, non-greasy, natural & organic moisturizer with built-in broad spectrum SPF that is perfect for a young s delicate skin. By cleverly packaging it into a bottle that looks more like make-up than sunscreen; s are excited to take care of their skin. This daily facial moisturizer is tinted and provides a matte finish that blends naturally with her skin tone. Just like mom doesn t leave the house without her make-up, neither will her daughter leave without her sunscreen protection. So, whether she s headed to a friend s house to play on the playground, riding in the car to the grocery store or just taking a quick walk down the street, her face will get the protection it needs against the harmful effects of the sun. The organic line also features a face wash and a spf body lotion. All s like to have fun! BeYOUtiful Girl responded by creating a Super Da Duppity Fun Line of non-spf lotion and body sprays that are kiddie fragranced with silly names like Anna Banana s Monkey Potion and Grace s Bubble Gum Mania. The smells are reminiscent to the days of our own childhood and portray the innocence About Us and freedom of youth. Although they aren t organic, they are naturally derived and specially formulated to be gentle, moisturizing and refreshing. We make it fun for young s to use the product with the hopes that s will want to take care of their skin thereby requiring less nagging from mom! BeYOUtiful Girl sells more than skincare products, it sells confidence. Every, no matter the age, deserves to look and feel her best. BeYOUtiful Girl doesn t want to change the look of a young, we just believe that every should be confident with her own natural beauty and we believe that starts with taking care of her skin. By teaching a to develop a good skincare routine at a young age, she can carry this routine through puberty and into adulthood! Just like we don t wait until our kids are teenagers to teach them to brush their teeth, we shouldn t wait until our s are teenagers to teach them to protect and care for their skin. Beauty is not in the face; beauty is a light in the heart. -Kahlil Gibran

3 Key Management Bios be{y Lorie Baughman is our co-founder and Chief Executive Officer. Starting at an early age, Lorie has always had a drive towards entrepreneurship. Growing up on a 3000 acre grain farm, she decided at age 8 that it would be a good idea to package cracked corn to sell as bird seed. Then, in junior high school, she partnered with a good friend and started a house cleaning business, cleaning homes of family and friends. A degreed engineer, Lorie is known for her relentless drive for improvement and has a real desire to help others succeed along the way. She brings an invaluable amount of business knowledge, a strong work ethic, and a relentless approach towards success for the company. Prior to launching BeYOUtiful Girl, LLC. in 2013, Lorie served 12 years as an executive at a manufacturing company, where she contributed expertise to the manufacturing, engineering, management As a mother of three, Lorie understands how hectic life can be & loves that these products help teach children independence while learning to care for their skin. Her love of children and her desire to help them realize their full potential of being themself allowing them to be Be{YO in their own skin is her driving force. Let me tell you the secret that has led me to my goal. My strength lies solely in my tenacity. - Louis Pasteur

4 Kelly Goyings is BeYOUtiful Girl s co-founder and lead designer. She is a very talented graphic designer who has an eye for design and fashion. Kelly was attracted to this business because she has a huge heart and a large desire to see young s develop into confident s, teenagers and adults. Growing up, Kelly had to overcome adversity and teasing by other kids due to her autistic brother. Not only was she confident enough to overcome it, she stood up for her brother and still has a close relationship with him today. A degreed graphic designer, Kelly is known for her ability to create a vision from her client s basic ideas. She operates her own graphic design business and brings start-up business knowledge, a flexible work approach and the ability to create an amazing marketing plan. Prior to launching BeYOUtiful Girl, LLC. in 2013, Kelly spent12 years running her own graphic design company. This company is still in business today. Kelly has used her knowledge & experience to volunteer her time and money to several charities and non profit organizations over the years. Key Management Bios As a mother of two Be{YO children, Kelly has a clear understanding of the needs and desires of mothers. Her desire to give every child the confidence they need to stand up for themself is her the ambition and personal mission in the endeavor. Giving people self-confidence is by far the most important thing that I can do. Because then they will act. -Jack Welch

5 Daily Face Moisturizer with broad spectrum SPF 30+ This serves as a little s foundation. In a bottle designed to look as if it could be mom s make-up, she ll love that she gets to be just like mom. Hidden inside is a safe moisturizer made from organic ingredients including sunprotecting zinc oxide. The slight tint will make her think she s putting on make-up but will also blend evenly with her skin tone leaving her looking natural & feeling BeYOUtiful! Most importantly, it will give her delicate skin its first line of defense against the harmful effects of the sun, taking an important stand against cancer and premature aging.* It can be a hassle for mom to apply sunscreen on her little beauty before every little everyday outings. We designed this product to make it fun for the daughter to use as part of her daily routine allowing her to take part in the control of her sun protection! Just like broccoli & brussel sprouts, its better to have some than none at all! Did we mention that it is made of 100% certified organic and natural ingredients and is safe for all ages? *broad spectrum SPF has been proven to decrease the risk of skin cancer and premature aging when use alongside FDA Skin Protection Measures DAILY FACE MOISTURIZER with broad spectrum SPF 30+

6 Daily Face Wash with lavendar & chamomile Keeping a s face clean is important to prevent dirt and oil into her pours. Washing with harsh chemicals or products that are made for adults can do more harm than good. This face wash is organic, gentle and safe to use every day. With Lavender and Chamomile Essential Oils, you can be sure that not only will her face be clean, it will smell good too! DAILY FACE WASH with lavendar & chamomile

7 Daily Body Lotion with broad spectrum SPF 30+ Protecting against harmful UVA & UVB rays at the youngest age possible is the best defense against damage and is the key to promoting & keeping BeYOUtiful skin & preventing skin cancer. The thing that most people don t even think about is that these rays are present from dusk to dawn, even in the winter and in the rain when the last thing on our minds is sunscreen! These rays sneak their way through clouds, through our windows and directly to our children s skin. The good news is, BeYOUtiful Girl s Daily Body Lotion with broad spectrum SPF 30+ is a broad band sunscreen made with non-micronized zinc-oxide that helps protect against both the UVA and UVB rays. As opposed to a chemical sunscreen like the big corporations use because it is cheaper (not safer), non-micronized zinc-oxide is a physical sunscreen that is safe even for sensitive and compromised skin, blocking up to 97% of the suns rays. Used every morning before school or before a day at the park, this moisturizer will give her a good start at protecting that precious skin from aging. Used in combination with smart sun protection measures like minimizing time in the sun and covering skin with hats, clothing and sunglasses when possible, you can even decrease your risk of skin cancer! Furthermore, regular sunscreen use during childhood and adolescence has been shown to significantly reduce your lifetime incidence of skin cancer. So, the question becomes, why not teach your child to protect herself!? DAILY SUNCREEN LOTION with broad spectrum SPF 30+

8 These super-fun nourishing body lotions are Paraben-free & Vegan friendly! No, it s not organic like our amazing facial products, spf lotion and body wash, but hey, a s gotta have some fun in life! But don t worry, with Shea butter, Aloe and Vitamins A,C & E this gentle lotion will leave her skin feeling and looking refreshingly smooth. Our super-fun scents will be a hit with her and all of her friends and will keep her excited & diligent about taking care of her skin, something she ll thank you for down the road. So, let her have a little fun and never worry about her forgetting to put on her lotion after bath or shower time. Grandma Sue s Strawberry Patch tm Anna Banana s Monkey Potion tm Bre s Blueberry Slush Crush tm Grace s Bubblegum Mania tm Lilly s Lollipop Shop tm Peppermint Patsy s Princess Party tm THE SUPER DA DUPITY FUN body lotion, body wash, and body splash

9 be{y { Delicious Facebook Slash Dot Register l Shopping Bag Moisturizing Daily SPF Foundation Daily SPF Lotion Daily Facial Cleanser Scented Body Splashes Scented Lotions Scented Body Washes be{safe} Learn More > what s your motivation? be { smart} Flickr Twitter Retweet be{y MySpace StumbleUpon Digg Tell us what makes your daughter Lip Balms { protect her from the sun s damage be { fun} be {happy} be {confident} be {safe} Be featured as a beyoutiful on our website, Help her learn how to protect her skin and Show her our y packaging, fun smells Life is what you make of it... True beauty is inside and out, help her to be Learn about our Natural Products that are safe and enter to win a FREE gift pack of our products. establish a good facial care daily routine & mascots that she can indetify with help her find her true passion! happy with who she is. for her skin and yours. Mixx Technorati about us l media linksskype l join in l contact l FAQ l retail opportunities connect: Reddit My Account FriendFeed When a is comfortable in her own skin, she is be{yo. Confidence is the best makeup a could ever wear. Copyright 2013 BeYOUtiful Girl. All rights reserved. All BeYOUtiful Girl marks are trademarks of BeYOUtiful Girl. Please read our PRIVACY STATEMENT and TERMS AND CONDITIONS. YouTube LinkedIn VISIT US ONLINE store, education, and fun Newsvine SlideShare Google Google Talk Yahoo Yahoo Buzz Netvibes AOL

10 FAQ s Q: Where did the founders get the idea for BeYOUtiful Girl? A: The idea of BeYOUtiful Girl started as an embarrassing confession from one friend to the next. After one mom quietly confessed to putting her own daily moisturizer with SPF (which was packed full of chemicals) on her daughter because she wanted her daughter to have some SPF protection for an evening tee ball game but didn t want to put greasy sunscreen on her, the two decided to do something about it. Q: Are all of your products natural and organic? A: All of our SPF products and body & face washes are natural and have certified organic ingredients. Additionally, our lip balm is all natural. Our Super Da Duppity Fun body lotions and body sprays are naturally based and are very mild but are fragranced, thereby making them not truly natural. Q: Why should I care that your products are organic? A: Of course all children are going to be exposed to chemicals at some point in their lifetime BUT because of their size, children get more exposure to contaminants in personal care products than adults do. Their immature organ systems are often less capable of fighting off chemical attacks making it oh so important to use gentle products. That s why our daily moisturizer with SPF, daily SPF lotion, face wash & body wash are made with organic products and are designed to promote and sustain the development of the skin and be healthy for your child s entire body, inside and out. We use ingredients that are biochemically identical to the building blocks that a child s body already uses, nearly eliminating concern about chemical exposure. Q: Are all of your products paraben-free and vegan-friendly? A: Yes Q: Where can I buy Be{YO-Girl products? A: Currently our products are available through our We are scheduled to be in select retail stores beginning in 2015 but are not disclosing locations at this time. If you are going to take the time to do something, then take the time to do it right. - Lorie Baughman

11 Contact Us: For more information, to order a hard copy of this media kit or to schedule an appearance or interview with the founder(s), please feel free to contact Media Contact: Kelly Goyings BYOU (2968) kelly@beyoutiful-.com Company Contact: Lorie Baughman BYOU (2968) lorie@beyoutiful-.com be{y beyoutiful, llc Mailing Address: PO Box 802 Van Wert, OH Phone: BYOU (2968) Fax: BYOU (2968) November 2013 Dear Madam or Sir: Please allow me to introduce BeYOUtiful-Girl, the skin care line developed specifically for s and their mothers. This is a safe and fun line that is designed to teach young s how to properly care for their skin allowing them to feel comfortable in the own skin and be themselves, or should we say BeYOUtiful. Just like we don t wait until our kids are teenagers to teach them how to brush their teeth, we also shouldn t wait until our kids are teenagers to teach them to care for their skin. Everyone knows that the sun s UV rays can cause premature aging and even increase your risk of skin cancer. We all know it is important to protect our own skin daily from the effects of the sun; yet, we allow our kids to leave for school day after day with their faces literally naked, exposed to the elements. BeYOUtiful-Girl created an amazing tinted moisturizer with built-in broad spectrum SPF and packaged it into a bottle that looks more like make-up than sunscreen; making s excited to take care of their skin. Just like mom doesn t leave the house without her make-up, neither will her daughter leave without her sunscreen protection. With Facial Products that are naturally derived and certified organic, mothers can be confident that these products are safe for a young s delicate face. In addition to the daily face moisturizer with SPF, this organic line includes face wash, body lotion with SPF and lip balm. We all know s need to have a little fun too. So in addition to the organic line, BeYOUtiful Girl also offers The Super Da Duppity Fun Line of body lotion and body spray which is full of kid-sized fun with scents and characters to go with it. From Anna Banana s Monkey Potion to Bre s Blueberry Slush Crush, these lotions & sprays excite the kids and leave moms relieved that they don t have to nag after bath or shower time. Launching in Early 2014, BeYOUtiful-Girl is an amazing line that is priced reasonably and made for moms by moms. So go ahead. Take a look and teach your child to be a Be{YO Girl! Be{YOly yours, Lorie Baughman President & CEO The ladder of success is best climbed by stepping on the rungs of opportunity. - Ayn Rand

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