Company History & Biz Scope

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2 Company History & Biz Scope Cos. Branding / Manufacturing / Distribution Growing Period (2011 ~ 2012) Drug Store / Hair Clinic Center Home Shopping / Corp. Mall / On-line Mart, Road shop, Beauty Academy Development (Preparing Suuen II) (2009 ~ 2010) C.M / O.E.M / Trading Department/Duty Free Shop/Hotel Professional Hair Salon/Network Starting Period BRAND (Suuen I) (2006 ~ 2008)

3 IDENTITY 1 Deep Technology care series 2 High Concentrate Undiluted solution 35% Water 0% Natural extracts 3 ECO & NATURAL 4 Orchid, Rice, Tomato, Lotus Vegetable Stem Cell Callus 4 STEM CELLS 5 Luxurious Cherry Blossom Scent Long Lasting Same scent of all product line PERFUME SERIES No! Non-harmful ingredients 無 Artificial color 無 Paraben 無 Benzophenone 無 Animality 無 Mineral 5 無 *New tech. Vegetable Stem Cells (Cell regeneration/cure) *Professional For Professional Product Quality *Natural extracts Used 35% of Undiluted Solution 3S Technology

4 Product Differentiation 3S (SUUEN II 3 BIG Differentiation!!!) 3 STEMCELL Cell regeneration SUUENⅡ SUUENⅡ 3S SOLUTIO N 35% Water 0% RICH NATURAL EXTRACT S

5 Positioning positioning Department store Hair salon university Nationwide 5,000ea Franchise 100ea

6 Positioning positioning Road shop Dong a TV Beauty culture academy MyungDoeng mr.kim Live Beauty Academy

7 Dong-A TV VJ Magazine SUUEN 2 TV Air Introduction Nov. 9, 2012 (8 PM) Korea s Representative & Leading Women s Channel has introduce SUUEN II as a professional trend leader of scalp and hair care. Dong-A TV has started in 1990 and known as representative women s channel of fashion & beauty for 20~40 s women.

8 Products Introduction

9 STEM CELLS : Customized products Patent : Rice Callus Cultivated Ext. w/ 5 scalp protection complex. Patent no. : Rice Callus stem cell extract Scalp All in one Cleanser Scalp Cradle cap Cleanser

10 STEM CELLS : Customized products Patent : Lotus Callus Cultivated Ext. w/ 5 scalp protection complex. Patent no. : Scalp Wrap Lotus Callus stem cell extract Scalp Feeling Scalp Stem Cell Callus Tonic

11 STEM CELLS : Customized products Patent : Lotus Callus Cultivated Ext. w/ 5 scalp protection complex. Patent no. : Stem cell Callus oil Tomato Callus stem cell extract Cuti Therapy PPT 3 Treatment

12 Bottle Deign Patent

13 Comparison with Other Brand L Product 5 無 (Color, Benzophenon, Paraben, Mineral Oil, Animality) Harmful Chemical Preservative (Methylparaben, Propylparaben, Butylparaben) Shampoo (Cleanser) Undiluted solution (25%~35% ) Natural Vegetable Stem Cell (Anti-oxidant, Stability, Patent) Easy & Simple Clinic Line for Scalp and Hair 5 無첨가 (Highly Concentrated/Optimum Effectiveness Pass Strict Q.C from Home Shopping (Scalp & Hair Care at Once) VS No undiluted solution used in Shampoo (Normal purified water, Chemical shampoo) General ingredients has used Complicated line-up, Mostly Hair lines (No professional hair loss line & No homecare for scalp) Only Have Hair Clinic Data (Major composition concept only ) CGMP Manufactu rer Scalp Protection Stem Cell Patent Professional Product Line Brand Power Harmful Chemical ingredient s Mass products are mixed with prolines 13

14 Main Ingredients - Rice callus cultivated ext, Gristly margin angelica, Cnidium rhizome, Trichosanthes kirilowii, Husks, Red bean, Licorice ext, Phantenol - Patent : Scalp protection 5 complex with rice callus ext. of 25% undiluted solution No Function - Anti-oxidizing action gives soften hair. - Removing wastes and keratin, Excellent cleansing effect of pores. - Excellent deep cleansing, Relieving scalp itching and inflammation. - Soothing effect of sensitive scalp and providing hair shining. - Stimulates synthesis of collagen, Cell activation, Anti-aging Types - All scalp in trouble & Normal in condition Efficacy - Anti-oxidizing action improves scalp trouble and soothe effects. - Provide moist and nutrition presenting soft and healthy hair. (Rice callus cultivated ext.) - 25% undiluted solution of rice ext. prevents itching and inflammation. Instruction - After wetting hair with luck water and take moderate amount massage softly and leave 3min. in order to absorbed active ingredients and rinse completely. (2 times shampooing is recommended) Vol ml, 200ml, 8ml NO Paraben, Benzophenone, Color, Mineral, Animality

15 Main Ingredient Detail * Disodium Cocopolyglucose Citrate - Non stimulate anion surfactants / Excellent resolvability & bubbling / Non- rebound effect. - Non inclusive ethylene oxide, dioxide and nitro amine, no harmful to body. * Phantenol - Supplying moist and maintaining moistened hair. * Licorice ext. - Anti-bacteria & anti-oxidized action / Anti-inflammation & anti-allergy / Scalp protection effects Selling Point - Neutral shampoo with ph7 / All hair types but more effective oily and seborrheic scalp - Effective for dry & itching scalp / Damaged hair / Relieving inflammation & sensitive scalp. - Supplying moist & shine to hair by rice callus extract / Luxurious cherry blossom scent. - Deep cleansing / Anti-bacteria effects - Enriched with rice callus extract provides moisture and shining to hair. - It improves damaged hair, itching and excessive keratin caused by long period using of acidic shampoo and itching, - Fresh feeling after application with decent scent.

16 Main Ingredients - Rice callus cultivated ext, Gristly margin angelica, Cnidium rhizome, Trichosanthes kirilowii, Husks, Red bean, Licorice ext, Phantenol, Plantain leaf, Oregon grape ext., Chamomile flower ext., Salicylic acid, Climbazole - Patent : Scalp protection 5 complex with rice callus ext. 35% undiluted solution No: Function - Normalizing oily and seborrheic scalp by anti-oxidizing effect. Reliving scalp trouble, removing keratin and dandruff(climbazol & Salicylic acid ) Regulating sebum secretion and pores, suppressing bacteria growth effectively. - 35% undiluted solution of rice ext. relieving itching and inflammation, soothing scalp. Types Oily & Seborrheic Scalp Instruction - After wetting hair with luck water and take moderate amount massage softly and leave 3min. in order to absorbed active ingredients and rinse completely. (2 times shampooing is recommended) Vol ml, 200ml NO!!! Paraben, Benzophenone, Color, Mineral, Animality

17 Main Ingredient Detail * Disodium Cocopolyglucose Citrate - Non stimulate anion surfactants / Excellent resolvability & bubbling / Non- rebound effect. - Non inclusive ethylene oxide, dioxide and nitro amine, no harmful to body. * Phantenol - Supplying moist and maintaining moistened hair. * Licorice ext. - Anti-bacteria, Anti-oxidized action / Anti-inflammation & anti-allergy / Scalp protection effects * Salicylic acid Anti-bacteria action / Enhancing scalp resistance / Remove keratin * Climbazole Anti-bacteria / Prevent dandruff effect & itching * Plantain leaf ext. & Oregon grape ext. : Sebum secretion control / Anti-bacterial action * Chamomille flower ext. Non harmful ingredient for most of skin trouble / Normalizing effects for dry & itching scalp. Selling Point - Neutral shampoo w/ ph7 / All hair types - Effective for dry & itching scalp of damaged hair / Relieving inflammation & sensitive scalp. - Supplying moist & shine to hair by rice callus extract / Luxurious cherry blossom scent. - All scalps in trouble (Seborrheic & dry & scurfy scalp/ Hair loose & keratin & itching & sensitive scalp) - Deep cleansing / Anti-bacteria effects / Clinic shampoo for helping demodicosis problem - Fresh feeling after application with decent scent.

18 Man Ingredients - Lotus callus cultivated ext., Gristly margin angelica, Cnidium rhizome, Trichosanthes kirilowii, Husks, Red bean, Licorice ext. - Patent : Scalp protection 5 Complex with lotus callus ext. of 40% undiluted solution. No Function - Anti-inflammation, anti-oxidizing and blood circulation effects activates to the cell giving healthy hair. - Patented medical composition provide nutrition on scalp with deep peeling effect while improving itching, dehydrating and inflammation and soothing effect to the scalp. - Anti-bacteria effect with deep peeling and cleansing. - Excellent remove of keratin, wastes completely, stimulates blood circulation, protect sensitive scalp. - Excellent removing wastes, relieving itching & inflammation, anti-bacteria. Types Removing wastes and keratin from scalp. (Scalp care series) Instruction - Spray on scalp evenly and massage with fingers. Leave 5~10 min. Shampooing and rinse completely. Selling Point - Excellent removing old keratin and waste in deep pore. - Deep cleanser effect helps to have healthy and thick hair. - Recommend to whom have frequent dyeing, manicure, waxing, bleaching and perm. - Melting wastes and keratin in deep pore. (Healthy scalp = Healthy hair) Vol. 200ml NO Paraben, Benzophenone, Color, Mineral, Animality

19 Main Ingredients - Lotus callus cultivated ext. Gristly margin angelica, Cnidium rhizome, Trichosanthes kirilowii, Husks, Red bean, Olive oil, Jojoba oil, Bisabolol, phantenol, Methyl gluceth(corn) - Patent: 5 scalp protection complex 35% undiluted solution(anti-inflammation, anti-bacteria, blood circulation) Function - Anti-inflammation action, relieving eczema, boil, itching, trouble(lotus ext. & vegetable oils) and toxic matters. - Removing oxidized sebum, aged keratin and wastes from scalp and soothing effect. - DL-Phantenol and vegetable oil ingredients provides moisture sustaining moistened hair. Purpose Care for dandruffy scalp / Pore and hair massage pack. Types & period of use Oily & seborrheic scalp(3 times a week) / Dry & scurfy scalp (1 or 2 times a week) Instruction - After shampooing, spray on hair and scalp evenly and massage scalp with finger for 1 min. - Leave for 3 ~5min and rinse with tepid water completely. Vol ml, 8ml NO Paraben, Benzophenone, Color, Mineral, Animality

20 Main Ingredient Detail * Lotus Callus Cultivated Ext. * Phantenol - Supplying moist and maintaining moistened hair. * Olive Oil - Keep moisture from evaporating from scalp. * Jojoba Oil - It s been known as vegetable oil similar with human sebum so effective fast absorption help keeping moisture to hair. * Bisabolol - Natural matter extracted from Chamomile. - Excellent anti-inflammation & anti-bacteria / Curing action of scar. - Relieving stimulation to sensitive scalp. * Methylgluceth-20 - High retention of moisture, improving moisture to hair. Selling Point - Excellent removing effect of waste in deep pore without stimulation. - By providing soft and deep scalp massage brings scalp cleansing and hair clinic effects at the same time.

21 Main Ingredients - Lotus callus cultivated ext., Gristly margin angelica, Cnidium rhizome, Trichosanthes kirilowii, Husks, Red bean, Licorice ext. Salicylic acid, Phatenol, Nicotinic acid amide, Methyl gluceth - Patent: Scalp protection 5 complex, 35% undiluted solution No Function - Anti-inflammation and anti-oxidized action gives strengthen hair. - Anti-microbial and disinfection action(salicylic acid) increase scalp resistance. - Hastening blood circulation, improving scalp circulation function. - Supplying nutrition, soothing sensitive scalp. Purpose Hair softening, Frequent hair loss care, Enhancing hair root, Nutrition. Instruction - Spray on scalp directly and massage for 1-3 min. Finish styling without rinse. Selling point - After peeling and wrap treatment, it is the last product for scalp nutrition tonic to be hair grown well. - Apply it after towel dry while have moist on the hair. Vol. 200ml NO Paraben, Benzophenone, Color, Mineral, Animality

22 Main Ingredients - Tomato callus cultiated ext., Green tea ext., Saururus chinensis leaf /root ext., Persimmon leaf ext., European wall nut bark ext. Equisetum arvense ext. Schisandra chinensis ext. Cornus fruit ext. Hydrolyzed collagen, Hydrolyzed keratin. - Patent: External use complex No Function - Water soluble peptide / Pre and post treatment agent such as perm, waxing / Use instead of rinse. - Supplying porous hair with moistened protein. - It helps for regeneration effect to damaged hair, dry and perm hair. Purpose - Hair soften, Scalp nutrition. Instruction - After shampooing, apply on entire hair as if massaging. Leave 5-10min. and rinse off completely. - After towel dry, apply little amount on waved hair. No rinse off is required. Selling Point - Water soluble hair treatment / Essential hair treatment after shampoo / Nutrition treatment Vol. 650ml / 200ml NO Paraben, Benzophenone, Color, Mineral

23 Main Ingredient Detail * Hydrolyzed collagen Keeping oil and water balance inside and outside of hair / Curing damaged cuticle layer. Presenting shine and resilient hair. * Hydrolyzed keratin Composed with 18 kinds of amino acid / Hydrophile & hydrophobic properties. Excellent hair protection ingredient * Persimmon leaf ext. Enriched with flavonoid glucoside, tannin, carotin, fiber, V c and calcium. - Vc from persimmon leaf is strong against heat and helps cell regeneration and strengthen immunity. * Saururus chinensis leaf /root ext. - Water soluble tannin strengthen capillary vessel / purifying blood / blood circulation. - Restraints formation of oxidized lipid. * Green tea ext. - Tannin ingredient restraint bacteria growth and increasing / Removing free radical - Prevents cell damaging & skin aging * European wall nut bark ext. Supplying moisture & helps keeping moist from hair. * Equisetum arvense ext. Increasing defense action / Enriched rich mineral and silicic acid strengthen skin s connective tissue. * Schisandra chinensis ext. Anti-oxidizing, anti-aging and anti-wrinkle effects from organic acid, tannin, anthocyanin color, ascorbic acid. * Cornus fruit ext. Tannin, saponine and rich vitamin A ingredients gives anti-bacteria & anti-oxidizing action.

24 Main Ingredients - Tomato callus cultivated ext., Argan oil, Camella oil, olive oil, Coconut oil, Lotus ext., Hydrolyzed silk, Hibiscus ext. - Patent: External use complex No Function - Natural argan oil improves dry and damaged hair resiliently. - Natural silk and 18 kinds of amino acid prevent dry hair and forming film to be resilient hair. - Natural oils keep hair young and healthy and prevents split hair. Purpose Recovering damaged and seriously damaged hair. Selling Point - Luxurious cherry blossom scent last long. - Natural oils keeps hair moist and shining all day long. Vol. 200ml NO Paraben, Benzophenone, Color, Mineral