Innovating Cosmetic Brand

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com), the online educational institute for skin care and beauty treatment founded by skin care and cosmetology departments and beauty specialists throughout the nation, through education on the use

1 Innovating Cosmetic Brand Starting Innovation right from the Customer s Eyes SHEZA is a company established for the purpose of developing a new concept of cosmetics, with its basis on the know-how accumulated by Pisatap( the online educational institute for skin care and beauty treatment founded by skin care and cosmetology departments and beauty specialists throughout the nation, through education on the use of cosmetics and skin care for tens of thousands of skin care professionals and female members, as well as focusing on the needs of the members. We are an innovating cosmetic brand, responsible for developing and launching 2 types of Tightening Texture, Gusl Firming Face (Marble Mask Pack) 2 types of Spa Face, Galacto Whitening Face (Marble Serum) and 1 type of Ultra Spa Face (Marble Ample). We promise to become a company of cosmetics research and development always with a new sense of purpose, seeking to realize everything of the customer s wish through constant challenge and innovation. Company Introduction * Currently, the members consisting Pisatap are centered on the board members of Korea Aesthetician ability Development Association, Inc. and Korean Society for Aesthetics and Cosmetology, both nationally prestigious associations of skin care professionals. Our research force includes current professors of skin care and cosmetology departments, the current head of research center in Wellmade International, who graduated Graduate School of Korea University, Department of Food Science and is consecutively filling the post as research center head at Wellmade Household & Healthcare Co., Ltd., and product development planners of name brands in the nation, resulting in the strongest possible combination of members throughout the entire business field. History * 2004 Established Rosetree *2004 Supplied makeup products to beauty school of MBC Academy * 2007 Established Kings Univer (Pisatap), Inc. *2008 Alliance with Korean Society for Aesthetics and Cosmetology *2008 Started service of Pisatap, online educational website for skin care and beauty treatment *2008 Main supporter of Skin Care and Beauty Expo KASF *2008 Provided service to E-Lesha, website for skin care and beauty treatment of MBC academy beauty school *2008 Education service for Amore Pacific instructors and employees *2008 Business cooperation with Korea Aesthetician ability Development Association, Inc. *2009 Service of CS process for skin care professionals *2009 Business cooperation with Korea Woman Incubating Education Association, Inc. *2010 Opened Just Face, the new concept skin care and beauty treatment center *2010 Opened Ongirl, fashion open market for women apparel *2012 Currently, Rosetree - Supplies products to beauty school of MBC Academy Pisatap Manages website for skin care and beauty treatment pisatap.com & e-lesha.co.kr, website for skin care and beauty treatment of MBC beauty school Launched the Innovating Cosmetic Brand SHEZA Director : Cha Myung Ho Graduated from Graduate School of Kookmin University, Department of Physical Education * Previous) Warner Bros staff * Previous) Full-time instructor at Cheju Halla University, Department of Skin Care And Cosmetology * Previous) Founder and president of Kings Univer Co., Ltd. * Previous) Director of Korea Aesthetician ability Development Association, Inc. * Director of Korea Woman Incubating Education Association, Inc. * Foreign instructor in Sahmyook Health University, Department of Total Beauty Care, Graduate School of Cosmetology in Seokyeong University and Seowon University *Administrative and planning director of Pisatap and Rosetree Chief engineer : Oh Jun Hyeok Graduate School of Korea University, Department of Food Science * Previous) Head of research center at Wellmade Household & Health Care Co., Ltd * Current) Head of development headquarters at Wellmade International Co., Ltd * Current) Head of development headquarters at Epivot HK * Current) Research Director of Pisatap * Previous) Assistant and instructor of Konkuk University Graduate School of Engineering, Cosmetology & Beauty Program, Cosmetics Practicum Patent registration and application Patent of invention Count of patent registrations: 2 -Patent ; Composite of Hair-growth Solution -Patent ; Composite of Shampoo Registration completed on January, 2011 Count of patent applications: 1 -Patent-"UV Blockage Composite" (Appl.No ) -(Product: SPF 35, PA ++ Sun Tissue) - GUSL FIRMING FACE General moisture skin type that can be conveniently stored in a container. Makes skin clear as glass through pore-tightening, brightening, wrinkle care, anti-oxidation of lifting, etc. Innovative functional product newly attempted among skincare products, which grants the experience of a three-minute magic trick on the skin. A roll-on type with the anti-bacterial and sterilizing effects of platinum and silver nano components in a self-produced container convenient to use. As a whole new type of facial pack is applied through marbles, containing considerable amounts high quality material including watersoluble collagen and dragon blood, galactomyces ferment filtrate, and various peptides, it allows a touch of a more firm, silky skin. *How to Apply* Apply to desired areas such as face or neck by rolling the ball as if massaging. When lifting shows and product is completely dried after 2~3 minutes, wash off with a little amount of lukewarm water, and let it absorb into the skin by softly patting. When used in the morning, thoroughly wash off with lukewarm water before applying makeup. - GALACTO WHITENING FACE A galactomyces-based serum, this functional product combines various sorts of components effective for skin moisturizing, and delivers the effective substances deep into the skin, thus bringing an optimum sense of hydration and refreshment to the skin, as well as wrinkle care effects at the same time. Being a simple roll-on type, it can be conveniently used not only at home, but also at any place during trips or outdoors, and after washing face. *How to Apply* Use after applying basic toner same as serum for general use, or use before bedtime, directly after washing face and let it absorb into skin. When using with GUSL facial pack, apply additionally upon the area after the Gusl pack is completely dried. Gently pat to help absorption. (repeat 2~3 times) (Official SHEZA homepage) You can check detailed using methods and video data!

(sheets not needed; unlike products with starch powder base, does not fall off/scatter in dusts or get scrubbed like dead skin cells; great lifting effect) 2.

2-Hexandiol and an internal high-quality preservative system is applied.

company - A serum with galactomyces and mineral water in its base, unlike products of other companies which use purified water, with the combination of multi-layer

Allows comfortable movement after applying pack.

after dried, all remainders are absorbed into the skin) - Application is possible on all desired areas including face, neck, and hands, through a simple method of rolling

instead of free-mold container - Trendy design using a ball, which provides convenience 5.

structure of ball, container, cap, and housing or 3-component structure of ball, cap, and container, with the property of which mask liquid is coated on skin and the

ISO Certification - ISO 9001 -> Quality Management System - ISO 14001 -> Enterprise with Environmental Management System Certification 7.

2 *Special Strengths of Product* 1. Excellence of Combination Technology - One-of-a-kind formulation type, made using combination technology privately owned by our company s research center. (sheets not needed; unlike products with starch powder base, does not fall off/scatter in dusts or get scrubbed like dead skin cells; great lifting effect) 2. Excellence of Composing Materials Gusul Firming Face - With several peptide high content of water-soluble collagen, shows pore-tightening and wrinkle care effects through optimized lifting. - Use of materials which can produce the optimum synergy effects differentiated from other companies, along with an independent combination technology Hexandiol and an internal high-quality preservative system is applied. GALACTO WHITENING FACE - Application as primary material through self-research and development of galactomyces, the primary material of pitera essence distributed by S company - A serum with galactomyces and mineral water in its base, unlike products of other companies which use purified water, with the combination of multi-layer hydrating substances and ferment substances, therefore bringing the optimum hydrating effect 3. Convenience of Usage - Does not require use of sheets. Allows comfortable movement after applying pack. - Solved previous inconveniencies in combining one formulation of powder and the second of activator (moisture) by combining into one formulation type (easy to remove after dried, all remainders are absorbed into the skin) - Application is possible on all desired areas including face, neck, and hands, through a simple method of rolling an antibacterial marble around the area - Ground-breaking decrease of pack usage time (3 minutes) compared to products from other companies, providing convenience to busy people of nowadays 4. Excellence of Container Design - Portable size, designed for a great grip and to fit in one hand - Container developed & manufactured through internal design applied instead of free-mold container - Trendy design using a ball, which provides convenience 5. Patent - Patent1- Mask Pack Container: Patent2- Ball for Mask Pack Usage and Manufacturing Method: Product of either a 4-component structure of ball, container, cap, and housing or 3-component structure of ball, cap, and container, with the property of which mask liquid is coated on skin and the property of an antibacterial nano ball, registered for application by two patents on Jan. 28, ISO Certification - ISO > Quality Management System - ISO > Enterprise with Environmental Management System Certification 7. Test Report for Antibacterial Nano Ball 8. Clinical Test (Semyeong Univ.) - Pore-tightening, - Wrinkle Care - before & after, - 4 cases of Clinical Test on Skin Stability 9. Functional Products - GUSL FIRMING FACE: Wrinkle Care & Brightening Doublefunctional Skincare Product - GALACTO WHITENING FACE: Brightening Functional Skincare Product 10. Participation of Publicly Reliable Associations and Professionals - Composed of board members of the nation s best professional associations Korea Aesthetician ability Development Association, Inc. Korean Society for Aesthetics and Cosmetology -Specialized Research Personnel : Composed of current professors of skin care and cosmetology department, the head of research center at Well-Made Life and Health Co., Ltd. and product development planners of name brands in the nation. supervision by Aesthetic association Blind Test (the first grade) cosmetic Professionals Association Korea Aesthetician Ability Development Association Korea Women Incubating Education Association SBS TV Drama 그래도당신 Sponsorship! Aesthetic Magazine Advertising!! SBS new TV drama 못난이주의보 Sponsorship!

3 * Allure Magazine. * Sold in cosmetic shop in Shinjuku (Japan). Certificate of Sales * Pro SM Sponsorship (Joong-ang Newspaper Co.) * SHEZA homepage( ) * Viral Marketing portal site, Reviews Blog.

아직도붙이는마스크팩을사용하십니까? Are you still using sheet-style facial mask packs?

of each part, neither can you ignore the costs.

액체가흘러내리니꼼짝도할수없고 but you can't even move freely because the fluid might droop, it

4 아직도붙이는마스크팩을사용하십니까? Are you still using sheet-style facial mask packs? For your eyes, for your face, for your neck So much time is needed to take care of each part, neither can you ignore the costs. Not only is it bothersome to attach smoothly without air bubbles, 액체가흘러내리니꼼짝도할수없고 but you can't even move freely because the fluid might droop, it rips off if you pull it with a little strength, and moreover, you have to separately make cuts just to make the right size for your face!

Glass-clear skin care! A patented functional facial pack of a whole new concept. Convenient 특허받은신개념기능성 PACK SHEZA 구슬퍼밍페이스 No worries for paper being crumpled or folded.

접힐염려없고이마. 얼굴. 목까지단한번에자유자재로 편리하다 Comfortable movement Move around freely with pack on face.

다림질등어떤활동도자유롭게 dishwashing, and ironing are all possible. for the busy people of nowadays.

5 Glass-clear skin care! A patented functional facial pack of a whole new concept. Convenient 특허받은신개념기능성 PACK SHEZA 구슬퍼밍페이스 No worries for paper being crumpled or folded. One bottle is usable up to 90 times from Usable freely at a single touch all the way from the face to neck. forehead, over the face, and down 종이가 to the 구겨지거나 neck. 접힐염려없고이마. 얼굴. 목까지단한번에자유자재로 편리하다 Comfortable movement Move around freely with pack on face. Can be applied on every corner 팩을하면서활동을자유롭게 Activities from 자유롭다 television watching, without any gaps, all in three minutes, TV시청. 설거지. 다림질등어떤활동도자유롭게 dishwashing, and ironing are all possible. for the busy people of nowadays. 저렴하다 GUSL FIRMING FACE Inexpensive Three-minute facial pack for busy people of nowadays. 얼굴부터목까지 1병당 90회까지사용가능 Easy and quick백금과은나노성분이함유된항균구슬로바르고문지르는신개념 PACK SHEZA 로시작하는유리알피부관리 편리하다 Glass-clear 구석구석 skin 틈새없이꼼꼼하게. 바쁜현대인을위한단 3분팩시스템 care starting with SHEZA An innovative facial pack of roll-on type applied as if massaging with an antibacterial ball containing

if massaging 특허받은on 항균 the 볼을 face 마사지하듯얼굴에대고문지르면고르게피부에발라지는놀라운구슬팩 From forehead, face, to neck, apply on desired parts all at once 이마. 얼굴.

6 A whole new concept with no need for sheets! GUSL FIRMING FACE 시트지가필요없는신개념 SHEZA 구슬퍼밍페이스 The amazing GUSL facial pack applied evenly on skin by rolling an anti-bacterial ball patented for platinum and silver 백금 nano, content 은나노 as 함유 if massaging 특허받은on 항균 the 볼을 face 마사지하듯얼굴에대고문지르면고르게피부에발라지는놀라운구슬팩 From forehead, face, to neck, apply on desired parts all at once 이마. 얼굴. 목까지원하는부위를한번에 Convenient to use and great for activities, for the gel does not flow down 젤이흘러내리지않아사용성, 활동성이탁월 NO SHEETS! Apply evenly without any crumpling 시트지 NO!!! 구겨지지않고고르게 Patent Application Number SHEZA 특허번호 - Patent1- Mask Pack Container: Patent2- Ball for Mask Pack Usage and Manufacturing Method : 마스크팩용기 마스크팩용볼및제조방법

Double-functionality for glass-clear skin 유리알피부를위한이중기능성 SHEZA 구슬퍼밍페이스 주름개선과미백을동시에

수용성콜레간함량이높아피부를유리알처럼만들어주는 Adenosin 모공수축 and, niacinamide components penetrate deep

콜라겐보다탁월한주름개선효과가입증된고가의 With 화장품high 원료인content Dragon-Blood of water-soluble 를

effects that render the skin glass-clear.

anti-oxidation and anti-bacterial effects of the Dragon-Blood component, skin is

_ 주름개선 ) ( 임상결과 _ 모공수축 ) 세명대학교임상실험 - 모공수축 - 주름개선 - 피부안정성테스트 - Before & After GUSL

7 Double-functionality for glass-clear skin 유리알피부를위한이중기능성 SHEZA 구슬퍼밍페이스 주름개선과미백을동시에 멀티기능성 젤속에함유되어있는아데노신, 나이아신아마이드성분이어둡고주름진피부에흡수되어밝고탄력있는피부로가꾸어줍니다 수용성콜레간함량이높아피부를유리알처럼만들어주는 Adenosin 모공수축 and, niacinamide components penetrate deep 리프팅효과가뛰어납니다 into dark, wrinkled skin to enhance glow and elasticity. 콜라겐보다탁월한주름개선효과가입증된고가의 With 화장품high 원료인content Dragon-Blood of water-soluble 를 collagen, shows 사용하여주름개선효과를혁신적으로업그레이드하였습니다 excellent pore-tightening and lifting effects that render the skin glass-clear. 히알루론산보다뛰어난보습성분인 Sodium PCA를적용하여피부에서손실되는완화시켜촉촉하고맑은피부결을유지해 Through 줍니다 anti-oxidation and anti-bacterial effects of the Dragon-Blood component, skin is maintained smooth and ( 임상결과 bright. _ 주름개선 ) ( 임상결과 _ 모공수축 ) 세명대학교임상실험 - 모공수축 - 주름개선 - 피부안정성테스트 - Before & After GUSL FIRMING FACE Wrinkle care & Whitening at the same time (Double-functionality) By applying Sodium PCA, a stronger moisturizing component than hyaluronic acid, loss of moisture is alleviated and skin is maintained clear and moist.

If you are looking for a stress-free makeup for your busy morning SHEZA GUSL FIRMING FACE - When the time is just not enough before your way to work, and on sudden occasions of going outside - For

8 If you are looking for a stress-free makeup for your busy morning SHEZA GUSL FIRMING FACE - When the time is just not enough before your way to work, and on sudden occasions of going outside - For all your troubles with makeup not working, we recommend the three-minute Speed Pack. * Three-minute facial pack system for busy people of nowadays If you are troubled about not having enough time in the busy morning or on a sudden occasion of going outside, and neither is your makeup working so well, try using the three-minute speed pack system of SHEZA's GUSL facial pack. It soothes the skin and helps makeup work magnificently.

Sleeping-pack that protects your skin in your sleep SHEZA GUSL FIRMING FACE For eight hours of your sleep, effective components penetrate deep into the skin, presenting a miraculous change.

9 Sleeping-pack that protects your skin in your sleep SHEZA GUSL FIRMING FACE For eight hours of your sleep, effective components penetrate deep into the skin, presenting a miraculous change. Concentrated skin soothing and moisturization during sleep, when the body metabolism is the most active During sleep, for the long time without facial muscle movement, ample moisturizing and nutritive components are absorbed generally throughout the face, providing a firming effect to rough and dry skin. Say hello to tightened pores, and goodbye to all your skin troubles, with the habit of applying sleeping-pack before going to bed! Unlike mask-type facial packs using sheets, this convenient sleeping-pack allows you a good night's sleep, while providing sufficient absorption of moisture and nutrients and tightening pores, thus aiding quick improvement of the skin at the same time. A refreshing change is brought to the tired and weary daily lives of ladies. Goodbye to the exhausting daily routine of removing makeup, then starting over from base makeup(base skincare) again Remove makeup, simply apply a toner, then put on your GUSL facial pack before going to bed. All done!

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