WGSN LOVES Derek Lam Diane von Furstenberg DKNY Peter Som Joseph Altuzarra

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2 CATWALK SHOWS: NEW YORK 01 Yesterday confirmed that sportswear-inspired looks are shaping up to be a key trend from New York along with the contrast of a newfound femininity. Designers are opting for corseted waists and bralette tops and decidedly feminine dress and skirt shapes as girls decide they want to look like girls again. Check the catwalks section for instant analysis every day of fashion week. WGSN LOVES Derek Lam Diane von Furstenberg DKNY Peter Som Joseph Altuzarra FOR DAILY BRIEFING: CLICK HEREl

3 THINK TANK: YOUTH 02 Fueled by an interest in spirituality, 1990s rave culture, and global travel, Indie India emerges as a youth tribe on Tumblr. Key visual references include Ganesh and Shiva iconography, sari fabrics, and elephant motifs. Check out the Tumblr Tribes: Trend Update for other visual trends amongst youth tribes on Tumblr. KEY REFRENCES Bindis Celebration floral garlands Henna-covered hands Authentic gold jewellery Ganesh and Shiva

4 TREND ANALYSIS: INTIMATES 03 Feminine frills, inspired by romantic turn-of-the-century looks, emerge as a key intimates trend for spring/summer The look is influenced by designers such as Jean Paul Gaultier and La Perla, who have taken a contemporary approach to vintage detailing. KEY TAKEAWAYS Layering and frills used to create volume at the hips, chest, and derrière The silhouette is hourglass, with the ruffled brief emerging as a key shape Hues of nude, black, ivory and soft pink stay true to classic romantic looks

5 CITY BY CITY: INSIDER TIPS 04 There's no shortage of new openings for New York Fashion Week, from pop-up shops and restaurants to opulent hotels and offbeat exhibitions. As the official trend sponsor of Mercedes-Benz Fashion Week, WGSN picks the 10 best events taking place during Fashion Week. Don t forget to check out our newly updated New York City Guide for all of our favorite places. TOP PICKS Shop at the newly re-opened Gallagher Paper Collectibles Ride the beauty bus Party at No. 8 See The Art of Knit Relax like the Romans at Aire Ancient Baths

6 YOUTH: THINK TANK 05 Fashion bloggers are powerful tastemakers and brand ambassadors, engaging millennials and influencing their purchasing decisions. By following them and the conversations they generate, brands can gain powerful insight on brand perceptions and trends. WGSN profiles three must-follow instagrammers: we_fashion, grav3yardgirl, and erikabowes. WGSN LOVES Marit Isachsen aka we_fashion 195,000 followers From Bergen, Norway Tumblr: monomolove Posts outfit-of-the-day pics, DIY projects, and product picks

7 COLLECTIONS: JUNIORS 06 In our second Macro trend report geared specifically for the U.S. juniors market, WGSN presents Hack-tivate. Fun and playful, Hacktivate is all about making things and DIY construction. Styling takes on a mix-and-match approach with layers piled high haphazardly. KEY TRENDS Vintage sweater Blanket wraps Cute camo Repurposed hardware New-look fringe

8 MARKETING: COMMUNICATION STRATEGY 07 Out of home (OOH) advertising, like many forms of traditional media, fundamentally changed with the advent of digital. Once dominated by the static poster the category has shifted to incorporate everything from video spots to real-time interactions. In doing so, it has opened up a wealth of opportunity for marketers to become ever more innovative in how they reach their target. KEY TRENDS Augmented reality Virtual shopping walls Water projections Holograms

9 PRODUCT UPDATE: WOMENSWEAR 08 The intarsia sweater is updated with patterns such as animals, faces, comic book captions and simple geos for this season. Sporty pullovers with high mock and crew necks are trending strongly, while lengths tend to be long and slouchy or cropped and boxy. KEY PATTERNS & MOTIFS Hearts Faces Stars Comic book captions

10 TREND ANALYSIS: MATERIALS 09 Technological innovations, allowing devices to transmit or detect sensations of texture, look set to contribute to the next generation of consumer technologies. Amongst the latest technologies to emerge are methods for creating the illusion of textures on touchscreens and new devices that record and digitize physical textures. HIGHLIGHTS Digital texture Configured vibrations Fictional friction Improved use of vibration Haptic braille

11 CATWALK SHOWS: NEW YORK 10 In our first ever backstage interviews from fashion week, American Content Directors Maren Hartman and Sally Lohan go behind the scenes to discover what's inspiring the designers and their collections this season. INTERVIEWS Prabal Gurung Lubov Azria Charlotte Ronson Peter Som Amy Smilovic (Tibi)