Fashion in Cowtown gets a new look

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Winfred Malone
6 years ago
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manager of Forbidden Clothing had an innovative idea. He wanted to give the citizens of Calgary an opportunity to buy stylish clothes at a reasonable price.

1 Advertisement Fashion in Cowtown gets a new look Like many successful business, Forbidden clothing strongly invests in their employees. In a face-to-face interview with Jilleena Askewe, an employee at Forbidden Clothing, she said I try to connect with the customers and build friendship By: David Kanyarunga At an early age, the manager of Forbidden Clothing had an innovative idea. He wanted to give the citizens of Calgary an opportunity to buy stylish clothes at a reasonable price. Although there are many clothing stores in the downtown core, he was looking to offer a Eurochic urban apparel and sportswear for men and women. In a personal interview, the manager said At Forbidden Clothing, the belief is that how you dress is an expression of who you are. Fashion is not something that exists only in a pair of jeans; it s everything around us. He adds The value of incorporating young and hip clothing to a vibrant city is something we take pride on. Forbidden Clothing started with little clothes. They invested in high end clothing which was an exceptionally brilliant plan. The business as increased their sales from 200 per cent to 300 per cent every year since They participate in fashion shows throughout the city and donate to CHF every year. rather than an employee verses customer relationship. For bidden Clothing is located at st ST S.W and has easy access by transit and vehicle.

2 Forbidden Clothing st ST SW Calgary, AB T2R 0V1 Canada BACKGROUNDER FORBIDDEN CLOTHING IS A VERY UNIQUE BOUTIQUE SHOP LOCATED IN THE HEART OF DOWNTOWN CALGARY. Let s have it! In 2008, the manager of Forbidden Clothing had an innovative idea. He wanted to give the citizens of Calgary an opportunity to buy stylish clothes at a reasonable price. Although there are many clothing stores in the downtown core, he was looking to offer a Euro-chic urban apparel and sportswear for men and women. Our vision At forbidden clothing, the belief is that how you dress is an expression of who you are. Fashion is not something that exists only in a pair of jeans; it has to do with everything around us. The value of incorporating young and hip clothing to a vibrant city is something we take pride on. It is easy to rock the boutique s footwear, accessories and outwear from: William Rast Strellson Sport Dirk Bikkemberg Hugo Boss Jean-Paul Gaultier Where are we going? Forbidden Clothing is merging with Formans Fashion Group: Bigger more spacious store for our client s pleasure. Easy access to pedestrians as well as drivers. Lower prices and less competition

Who are we? In 2008, the manager of Forbidden Clothing had an innovative idea. He wanted to give the citizens of Calgary an opportunity to buy stylish clothes at a reasonable price.

Our vision At forbidden clothing, the belief is that how you dress is an expression of who you are.

3 Who are we? In 2008, the manager of Forbidden Clothing had an innovative idea. He wanted to give the citizens of Calgary an opportunity to buy stylish clothes at a reasonable price. Although there are many clothing stores in the downtown core, he was looking to offer a Eurochic urban apparel and sportswear for men and women. Our vision At forbidden clothing, the belief is that how you dress is an expression of who you are. Fashion is not something that exists only in a pair of jeans; it has to do with everything around us. The value of incorporating young and hip clothing to a vibrant city is something we take pride on. Our mission To provide affordable clothing for men and women Guarantee free parking for our customer Make it a great experience for all. Being the best Forbidden Clothing opened its doors in 2008 Known for its high-end comfortable clothing Top in customer service Comments: Forbidden Clothing st Street SW forbiddenfashion.com

parking for our customers Forbidden Clothing

4 Fashion Be part of the best: for you! Known for its highend comfortable clothing Top in customer service To provide affordable clothing for men and women Guarantee free parking for our customers Forbidden Clothing st ST SW Calgary, AB T2R 0V1 Canada forbiddenfashion.com

5 Forbidden Clothing st Street SW forbiddenfashion.com Forbidden Clothing Fact Sheet Calgary leading fashions attire located in the heart of downtown Calgary takes pride in being young, innovative, fun, and totally stylish. They have a collection of high-end clothing for the whole family. Company Stats Forbidden Clothing opened its doors in 2008 Known for its high-end comfortable clothing Top in customer service Dates and time Location close out sales starts Monday, January 23 Store hours are Mon-Wed 10-6 Thu-Fri 10-8 Sat 10-5:30 Sun Close. Progress Forbidden Clothing started with little clothes They invested in high end clothing They participate in fashion shows throughout the city Goal To provide affordable clothing for men and women Guarantee free parking for our customer Make it a great experience for all. January 30, 2012

6 Media Release

Forbidden Clothing M en s Underwear are back If you re a man who constantly wishes for the best physical comfort, it just shows logic to increase that wish to your comfortable underwear.

Nowadays, you re probably one of those individuals who, for work or enjoyment, see the sights with your drawers on exhibit, in which case you are familiar with every comfortable man s underwear.

8 Forbidden Clothing M en s Underwear are back If you re a man who constantly wishes for the best physical comfort, it just shows logic to increase that wish to your comfortable underwear. The world of men s inner wear has come a long way. Presently you can get fashionable styles to go well with even the most discerning choices. Nowadays, you re probably one of those individuals who, for work or enjoyment, see the sights with your drawers on exhibit, in which case you are familiar with every comfortable man s underwear. The most comfortable men s underwear is manufactured with natural cotton, has slim stretchy bands and is sized designed for a gentle, cozy in shape devoid of bunching. What you wear inside your outfit is just as essential as any other clothing is for a person, even if that is noticed by you only. Underwear is most likely the only most useful item of clothing you put on a daily basis and one of the main factor in which you feel comfy in your clothing. When you purchase in the wideranging collection of various brands, you ll get designs appropriate for daily wear, special occasion, sporty actions and any other use you can visualize. Forbidden Clothing is located at st ST S.W. You can also visit their website at forbiddenfashions.ca

9 Radio Live Read Script Title: Writer Client Date Start Using: (Date) Stop Using: (Date) -30 seconds- First line in bold (this gets read by announcer and is included in word count) Write the rest of the PSA. Use a new paragraph for every sentence. Make it easy to read. Give dates, times and locations at the end. Make sure you have the right word count and remember that phone numbers count as words is actually seven words. Also give tough words to say a phonetic example. e.g., Contact John Loche (pronounced Lock rhymes with rock). -30-

10 Title: Michelangelo s David Writer: Your name Client: Feed Calgary Foundation Length: 30 seconds Cast: Man 1: soft articulate voice Man 2: rough, gravelly voice Voice over announcer: female voice sfx: Jackhammer sfx Music: Soft, classical orchestration with strings 0 2 seconds 30 second PSA Script: A man using a jackhammer followed by conversation between two men. Jackhammer fades as conversation begins, but remains slightly ambient and can be faintly heard running seconds Man 1: Hey, what are you doing? Man 2: Just puttin the finishin touches on my masterpiece for the Art Show. Man 1: Nah, I think I ve seen that before Man 2: Yeah, it s called a steam-hammer. I found it in a civil war museum. Man 1: No, I meant your sculpture. Isn t that Michelangelo s David? Man 2: Michael-WHO? I don t know what yer talkin about. Man 1: No, that looks just like the famous sculpture.

11 Man 2: Oh no trust me it all began in 1982 when I began (Person 2 fades as speaker comes in) seconds Music: up and under for the rest of the spot Announcer V/O: Stop on by to the ART SHOW IN SUPPORT OF THE Feed Calgary Foundation - April 12 th, 11 a.m. to 4 p.m at Northmount Baptist Church. For more information check out feed the homeless Calgary dot ca or call

12 Video Script Title Writer Client Length Date VIDEO secs AUDIO WS of Man 1 watching Man 2 jack hammering away on a block of stone vaguely in the shape of Michelangelo s David. 0-2 SFX: a jackhammer up full for 1.5 seconds under until 25 seconds. Jackhammer fades as conversation begins, but remains slightly ambient and can be faintly heard running seconds MS of Man 1 MS of Man 2 CU of Man 1 CU of Man 2 2 shot of Man 1 and Man 2 and sculpture Same shot MS of Man 1 Man 1: Hey, what are you doing? Man 2: Just puttin the finishin touches on my masterpiece for the Art Show. Man 1: Nah, I think I ve seen that before Man 2: Yeah, it s called a steamhammer. I found it in a civil war museum. Man 1: No, I meant your sculpture. Isn t that Michelangelo s David? Man 2: Michael-WHO? I don t know what yer talkin about. Man 1: No, that looks just like

13 the famous sculpture. 2 shot of Man 1 and Man 2 and sculpture. Man 2: Oh no trust me it all began in 1982 when I began (Man 2 fades as music comes up) Full page graphic: Art Show in support of the Feed Calgary Foundation April 12, 11am to 4pm at Northmount Baptist Church. For info: Music: up and under for the rest of the spot Announcer V/O: Stop on by to the ART SHOW IN SUPPORT OF THE Feed Calgary Foundation - April 12 th, 11 a.m. to 4 p.m at Northmount Baptist Church. For more information check out feed the homeless Calgary dot ca or call

BIG IDEA IMAGE STRATEGY. Product: H&M

BIG IDEA IMAGE STRATEGY. Product: H&M STRATEGY STATEMENT IMAGE STRATEGY Product: H&M Advertising will educate people on the stance that H&M is taking toward a better environment and what the public can do to participate. Support will be shown