Published by Ask Amanda - Image & Style Consultants Ask Amanda - Image & Style Consultants 2010

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2 Disclaimer All information contained herein is the opinion of the author Amanda Curren but the author does not make guarantees of any kind for the accuracy of the content. The information contained is strictly for educational purposes and the author or and publisher accept no liability of any kind for any losses or damages caused or alleged to be caused from using the content of this ebook. Published by Ask Amanda - Image & Style Consultants Ask Amanda - Image & Style Consultants 2010 All rights reserved. No part of this ebook covered by the copyright hereon may be reproduced or used in any form or by any means graphic, electronic, or mechanical, including photocopying, or information storage and retrieval systems without permission of the publisher. Contents Disclaimer... 2 Introduction... 3 About the author... 5 Colour Confidence... 6 Colour 1 Undertone... 7 Colour 2 Value... 8 Colour 3 Clarity... 9 Body Confidence Vertical Proportions Body Shape The 5 Basic Body Shapes Tips for the Inverted Triangle Tips for the Triangle Tips for the Hourglass Tips for the Rectangle Tips for the Oval Summary Rave reviews!.. 18 Ask Amanda services Ask Amanda Contact Details

3 Introduction How confident are you? Do you wear colours that flatter your natural colourings? Do you wear clothes that flatter your body shape? Do you dress with confidence every day? Showing the world your best is about wearing clothes with confidence. Hello, I m Amanda from Amanda Ask Amanda Image & Style Consultants. Every year I help hundreds of clients dress with confidence. Do you know Which colours make you absolutely shine? Which garments really flatter your body shape? Which clothes truly express your personality? If the answer is no, then it s time to find your Style Confidence! When you dress with confidence You always feel appropriate, attractive, authentic and assured You receive compliments daily You look and feel amazing! 3

4 In this special release ebook, we will share with you two simple steps to dressing with confidence 1. Colour confidence It s about wearing colours which make you shine, and avoiding those that don t! 2. Body confidence It s about dressing to flatter your body shape so you always look and feel amazing! 4

About Ask Amandaa Ask Amanda is a leading authority on corporate image and personal style.

Whether you are looking for change or a confidence boost, wanting to look slimmer, taller or more youthful, needing an edge in your professional life or wanting to discover your own signature style,

She has extensive international experience in image consulting, the hair and beauty industry, and corporate training and management development.

5 About Ask Amandaa Ask Amanda is a leading authority on corporate image and personal style. The team at Ask Amanda inspire confidence by helping you discover your unique style which is authentically you, and which supports your values, goals, personality and lifestyle. Whether you are looking for change or a confidence boost, wanting to look slimmer, taller or more youthful, needing an edge in your professional life or wanting to discover your own signature style, Ask Amanda s personally tailored programs help you look and feel your best. Proprietor, Amandaa Curren of Ask Amanda is a leading expert in corporate image and personal style. She has extensive international experience in image consulting, the hair and beauty industry, and corporate training and management development. Her enthusiasm, perfectionism and innate awareness of style equips her with the qualities, interpersonal skills and confidence to help people discover their true style. But it s her down to earth, personal approach that really makes Amanda unique. Ask Amanda - Image & Style Consultants your image is our business web enquiries@askamanda.com.au telephone location Suite 5, 116 Rundle Street Kent Town South Australia 5067 AUSTRALIAA 5

6 1. Colour confidence Every season a new pallet of fashion colours land in stores. They look wonderful on the racks, but how do they look on you? Do you ever Try on colours but don t know whether they flatter you? Shy away from colour because you don t know how to make it work in your wardrobe? Stick to the same few, boring colours? Colour is complex. Wearing the WRONG colours can make you look tired and lacklustre. It can also accentuate lines and blemishes you would prefer to hide. But wearing the RIGHT colours makes you glow. Your skin and eyes look clear and bright, and your lines and blemishes are minimized. To work out which colours suit you, you first need to understand three basic elements of colour. 6

7 Colour The first colour element is undertone. All colours have either a warm (yellow based) or a cool (blues based) undertone. Cool colour examples Warm colour examples Each person, considering skin, hair and eye colours is either predominantly warm or cool. The key to looking your best is choosing colours which complement your natural colouring your skin, hair and eye colours. If you wear colours with the opposite undertone to your natural colourings you tend to look lacklustre, and any lines or blemishes will be highlighted. But with the right colours, you will look radiant! 7

8 2 The second colour element is c larity y. All colours have either a clear and bright or a soft and subtle quality. The colours that work best for you are ones that complement your natural colour contrast. If your skin, hair and eye colours are clear, bright and higher in contrast, you need to choose garment colours that are more clear and bright. If your skin, hair and eye colours are soft, subtle and lower in contrast, you need to choose garment colours that are soft and subtle. 8

fair, then lighter colours will complement

9 3 The third colour element is value. Colours can be light, medium or dark in value. If your natural colouring is light, meaning fair, then lighter colours will complement you. If your skin, hair and eye colours are dark, then the darker colours will suit you best. 9

To choosse your pe erfect colour range e, all three e

For exam mple, both h Marcia Cross C and d Julianne Moore

But their perfect colour c palettes are not the sa ame.

medium m hair and sk kin and me edium eyes.

But at Ask Am manda, we w make c colour sim mple for yo ou.

to ide entify yourr perfect colour c ran nge.

yo our best colourss for cloth hing, shoes, bags, hosiery,

build a warrdrobe ba ased on the e colours that make you

10 To choosse your pe erfect colour range e, all three e colour e elements must be considere ed. For exam mple, both h Marcia Cross C and d Julianne Moore ha ave natural warm w und dertones in n their colouring. But their perfect colour c palettes are not the sa ame. See belo ow, Marcia a Cross ha as warm undertone u es with fair hair and skin and lightter eyes. Whereas, W Julianne Moore ha as warm underton nes with medium m hair and sk kin and me edium eyes. Colour is comp plex! But at Ask Am manda, we w make c colour sim mple for yo ou. We use u the mo ost advan nced colour system in the wo orld to ide entify yourr perfect colour c ran nge. We exp plain the basic b elem ments of colour, c esstablish yo our best colourss for cloth hing, shoes, bags, hosiery, h jew wellery, h hair and make-up, and te each you how to build a warrdrobe ba ased on the e colours that make you shin ne. You tak ke home with w you an a individu ually tailored colou ur profile to take e with you u when you go shop pping so you y can b buy and w wear colo our with co onfidence e! 10

11 2. Body confidence Hands up if you have a perfect body? Anyone? If you are like 99.9% of the population, you probably don t have a perfect model proportioned body. And what is a perfect body anyway? Do you wish Your bust was bigger? Your bum was smaller? Your legs were longer? Or all of the above? Most of us have issues with our bodies. The secret to body confidence is not starving yourself until you drop two dress sizes. No! It s knowing how to work with what you ve got. To understand your body, and gain body confidence you first need to understand proportions. 11

12 The first important consideration is your Vertical Proportions. Vertical proportions consider your leg to torso ratio. Yes, some lucky people have a perfect balance between the two (1). Some people shorter legs and longer torsos (2). Others have shorter torsos and longer legs (3) If your upper and lower body is in balance, then it is important to avoid clothes that break that balance. If your upper and lower body are not in balance, then the aim is to create the illusion of balance. 12

If your torso is shorter and your legs are longer,

legs are shorter, there are ways to make your legs

13 If your torso is shorter and your legs are longer, there are tricks to create the illusion of a longer torso creating more balance. A few of the many ways: 1. Wear a long necklace 2. Wear tunic tops over pants 3. Avoid boleros If your torso is longer and your legs are shorter, there are ways to make your legs appear longer creating more balance. A few of the many ways: 1. Wear shorter line tops and jackets 2. Higher waisted pants and skirts 3. Avoid horizontal detail on the lower body garments 13

14 The second important consideration is your B Shape. Body Body shapes basically compare the relationship between your shoulder, bust, waist, hip and thigh measurem ments. There are 5 basic body shapes Some people have broader shoulders and bust compared to their waist, hips and thighs as in the Inverted Triangle. Other people have narrower shoulders and bust compared to their waist, hips and thighs as in the Triangle. Some people have symmetry between the two, some with a waist as in the Hourglass, some without as in the Rectangle, others with at wider middle area as in the Oval. Regardless of which body shape you have the aim is to create the best possible silhouette. 14

15 By choosing garments with the right proportions, colours, lines, shapes, fabrics and details, there are ways to create the illusion of balance. With the right garments, hips can appear smaller and shoulders can appear broader and visa versa. See some of the many tips and tricks to create the best possible silhouette for your body shape. Slim the upper body with a nice deep V neckline and add dimensionn to the lower body with some volume Addd dimension to the upper body with a wide V neckline and cap sleeves and camouflage the hips and thighs with a figure skimming thus slimming skirt. 15

16 Your body shape has natural balance, your aim is to maintain that. Choose garments thatt mimic your natural silhouette. Create the illusion of a waist with a wide V neckline and cap sleeves, shape through the waist and an A-line skirt. Camouflage the mid section with a crossover neckline, ruching over the tummy and a loose, drapey sash tie. 16

17 So, Body confidence is not about a smaller bust, a flatter tummy or slimmer thighs. Body confidence is about understanding your body, then learning some tricks of the trade to accentuate your best assets and camouflage your problem areas. At Ask Amanda, we have helped hundreds of our clients slim down by simply dressing them in clothes that suit their proportions. We have also helped hundreds of clients appear taller, longer, leaner and younger by choosing clothes that truly flatter. Summary The secret to dressing with confidence is understanding which colours work for you and which garments suit your body shape. By knowing your body s proportions and natural colouring, you can work with, rather than against, them! In this special ebook, we have outlined a two step process for dressing with confidence. The two steps are: 1. Colour confidence 2. Body confidence We have helped hundreds of clients dress with confidence, so they look and feel fantastic. Perhaps we can help you too! 17

18 Here are what some of our clients have said about our services "As a professional business owner how I look is important to me. In the past I have made some disastrous wardrobe mistakes purchasing expensive suits that didn't work for me - though I could never work out why. Now I do know why - under the guidance of Ask Amanda Image & Style Consultants one-onone coaching program my wardrobe now reflects my style and personality, I make better purchasing decisions and know how to maximise my wardrobe. Shopping is so much easier for me as I am really clear about what works and what doesn't. Thanks a million - you have saved me both time and money...not to mention feeling great too!" Judith, business owner Thank you Ask Amanda, this has been a lifetime investment. Discovering my personal style has helped me regain my self esteem, my femininity, my youth and my spark. I can now dress my post-baby body with more confidence and flair than ever before. Shopping is fun again. Never underestimate the power of looking your best and the response it will elicit from those around you - even perfect strangers! My greatest compliment came when my husband decided to freshen up his wardrobe to keep up with his 'young and sexy wife'. " Lois, mother and online business owner I went through Ask Amanda s full program - The Ultimate Makeover - Colour Direction, Make up Tuition, Personal Style, Wardrobe Planning, Wardrobe Auditing and Personal Shopping. The The Ultimate Makeover helped me to develop a new look that authentically represents me but which also suits my business. I now have a personal colour profile full of colours that flatter, a 5 minute makeup routine that enhances my best features, a personal style profile that suits my body shape, personality and lifestyle and a clutter free wardrobe full only of clothes I love to wear. Invaluable! Jodie Benveniste, mother and business owner 18

19 Ask Amanda core services include Personal Branding take control of the messages you send professionally We will: conduct an analysis of your industry, position and clientele explore your goals and values discover you personal brand values create a base set of guidelines that are appropriate for your professional environment create an action plan aimed at ensuring that when combined with the right colours and styles will ensure your look is appropriate, attractive and assured Colour Direction discover which colours make you shine (and which ones do just the opposite!) We will: Explain the basic elements of colour Establish which colours make you shine Create a personalized report of your most enhancing colours Show you how to build a wardrobe based on your colours You leave with: An individually tailored colour profile to take with you when you go shopping Comprehensive information for future reference on your best colours for clothing, shoes, bags, hosiery, jewellery, hair and makeup A strategy for keeping your colour look up-to-date A once in a lifetime investment you can use daily to save time and money, and have you looking your best on every occasion 19

20 Personal Style discover from head to toe which styles work, which don t and why! In this information packed, practical program we will: Determine your body line, body shape, face shape, proportions, height and frame size Teach you how to identify and select clothing and accessories with the lines, details, prints, fabrics and scale that flatter you Show you camouflage solutions for your unique shape and proportions Advise you on the best hair cuts for your face shape Discover your signature style so you can create an array of looks that you feel comfortable and confident in Outline a strategy for keeping your style up-to-date Ensure you feel really good about yourself armed with the knowledge of what works, what doesn t, and why You will leave with: A personally tailored portfolio of information A range of strategies showing you how to edit fashion and select only those styles which flatter your body and express your personality The satisfaction that you ve made a once in a lifetime investment you can use daily to save time and money, and have you looking your best on every occasion Make-up Tuition showing you haw to apply a quick and ultra flattering make-up that lasts A hands on approach, we ll take you through a step by step process teaching you: The essential principles of make-up How to make the most of your facial features The most attractive colours for your skin The most complimentary colours for your eyes and lips How to apply your products for lasting results 20

21 Wardrobe Planning - a systematic approach to creating a wardrobe that works! A consultation designed to ensure you have the right mix in your wardrobe based on your lifestyle. We will show you: How to rid your wardrobe of non-you clutter and frustration How to organize your wardrobe for maximum efficiency How to budget for your clothing and accessories, and importantly, make the most of your budget How to establish what you need to add to your wardrobe to ensure it works The keys to shopping efficiently and effectively How to create 69 outfits from only 10 garments Wardrobe Auditing - you ll be on your way to banishing the line I ve got nothing to wear! Conducted in your home, we will: Eliminate unworn and unwanted garments that do not fit properly, are out of style or do not project your desired image Organize and categorize your wardrobe for maximize efficiency Create new outfits from your existing wardrobe Ensure you have the appropriate and necessary wardrobe components for the season and various occasions Suggest new items to purchase to round out your wardrobe Personal Shopping we make your shopping trip efficient, effective and enjoyable We will: Select clothing and accessories to suit your needs, personal style and budget Assist you in choosing garments to update your wardrobe to enable you to create an individual look that reflects your own unique style 21

22 Event Styling - look and feel fantastic for your next special event In your Event Styling session, we will: Identify a look to suit the occasion, your personal style and your budget Select clothing and accessories you look and feel your best in either from your own wardrobe or new Style and/or shop efficiently, whilst having a lot of fun! At the end of your Event Styling session, you will have: A flattering new outfit so you can celebrate in style! At Ask Amanda, we tailor a personalized program to suit your needs, schedule and budget so you can show the world your best! Call us today for a free, no obligation consultation. In this consultation we will explain our diverse range of programs and personally discuss the options that suit you best. You will receive a personalized My image and style plan to take home with you. You don t need to be a celebrity to have your own personal style, you just need Ask Amanda! Call now for a once in a lifetime investment in your personal style! 22

23 Ask Amanda Image & Style Consultants your image is our business web telephone location Suite 5, 116 Rundle Street, Kent Town, South Australia 5067 AUSTRALIA 23

Thinking About Your Body Shape When You Put Outfits Together

Not Thinking About Your Body Shape When You Put Outfits Together As we go through life, our body undergoes some sort of change every 5 years or so. (For me, it s been exactly every 5 years!) The changes