CHALE WATCHES MEDIA KIT

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Ezra Sherman
5 years ago
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1 CHALE WATCHES MEDIA KIT

We named our watches Chale because of the

future we wish to be able to contribute to

borrowed from the West African "Adinkra"

2 About us Chale is the first watch brand dedicated to African culture. Our vision was to create something that represented Africa`s colorful cultures and Scandinavian minimalism, and to build bridges between cultures. We named our watches Chale because of the direct link to Africa and the broad use of the word. Chale is a very popular Ghanian colloquial expression used in multiple senses. Look it up in the Urban dictionary to feed your curiosity! JULY We have a long way to go, but in the future we wish to be able to contribute to the development of the great and unique continent of Africa and join its entreprenaurial growth initiative to create more jobs for its people. The symbol we use on our watches are borrowed from the West African "Adinkra" symbol range. This particular symbol is called "Gye Nyame" and means "supremacy of God". Who or what your God is, is of course up to you. Thank you for joining the movement!

It is quite an honor to be recognized by such a lasting, culturally celebrated company, as Essence

3 Featured in Essence #BuyBlack Gift Guide (2018 Holiday issue) Chale Watches was featured in Essence Magazines Holiday giftguide as seen bellow (nr. 27). It is quite an honor to be recognized by such a lasting, culturally celebrated company, as Essence represents positivity, empowerment, and progression. Online Article:

FOR HIM 14 15 16 33 34 35 33. PUSHING BLACK Mind If I Smoke kitchen apron, $20, pushingblack.com. 34. GARÇON COUTURE satin butterfly bow tie, $55, garconcouture.com. shine on A razzle-dazzle top is the showstopping gift the season calls for.

4 FOR HIM PUSHING BLACK Mind If I Smoke kitchen apron, $20, pushingblack.com. 34. GARÇON COUTURE satin butterfly bow tie, $55, garconcouture.com. shine on A razzle-dazzle top is the showstopping gift the season calls for wrist candy These beads don t bestow superhuman capabilities, but they will make bae beam with joy EARIN M-2 wireless earbuds, $249, earin.com. 36. RUGGED EVOLUTION beard balm, $20, and beard oil, $15, ruggedevo.com. 37. VIERYLE Edict watch, $359, vierylewatches.com. 38. CHAMP BOXERS Signature edition boxer briefs, $20 for a 3-pack, champ boxers.com. 39. TUCCIPOLO Alessandro Italian leather oxford shoes, $1,050, tuccipolo.com ROCKS BY SEKOU Purple Power bracelet, $150 with full clasp, rocksbysekou.com BRGNDY BRVND 3-Stripe Classic hoodie, $55, brgndybrvnd.com. 42. BEVEL large shave kit, $130, getbevel.com. 30 wrapsody Haute headdress for the queens who enjoy accessorizing their crown HARLEM HABERDASHERY leather flask with shot glasses (not shown), $70, hhbespoke.squarespace.com. FOR HER 14. BROTHER VELLIES Cher Dust holiday mules, $495, brothervellies.com. 15. LAYD The Boho hat, $109, layd.life. 16. COCO AND BREEZY sunglasses, from $250, cocoand breezy.com. 17. INTUITIONL.A. Shine top, $62, intuition.la. 18. MIANIK Royal Vintage bag, $150, mianik.com. 19. LINĒIJ Discover Accessory Case, $150, lineij-atelier.com. 20. NIRVANA WILD Nefer Atum necklace, $65, nirvanawild.com GEM Luna earrings, $50, 84gem.com. 22. LINGUA NIGRA hand-etched gold-tone bracelets, $88 each, lingua nigra.com. 23. SIMPLY EARTHA animal-print scarf with quote, $295, simplyeartha.com. 24. THE CRAYON CASE Honor Roll Highlighter, $18, the crayoncase.com. 25. CELFIE COSMETICS Edwina Collection lipsticks, $15 each, celfiecosmetics.com. 26. OS CANDLES, $30, 8 oz, oscandles.com. 27. CHALE WATCHES Gye Nyame watch, $120, chalewatches.com. 28. CELFIE COSMETICS glitter eyeshadow palette, $30, celfie cosmetics.com. 29. PEAR NOVA nail lacquers, $12 each, pearnova.com. 30. BERMUDA BORN Tobacco Bay clutch, $150, bermudaborn.com. 31. BENEATH YOUR MASK The Ultimate Face Mask Ritual, $150, bergdorfgoodman.com. 32. LOVE YAAYAA Nsua turquoise headwrap, from $14, loveyaayaa.com MANSFIELD OUTPOST Verde incense, $15 (holder not included), mansfield outpost.com. 45. KIMBERLY NEW YORK Echelon for men eau de parfum, $89, 3.4 oz, kimberlynew york.com. 46. D USSÉ VSOP cognac, $50, dusse.com for stores.» 78 ESSENCE.COM DECEMBER 2018/JANUARY 2019

feat. Kwesi Arthur he can be seen wearing the

Felicia Baby Felicia Baby is an up and coming

At the time of our launch she had just realised

5 Brand ambassadors E.L E.L. E.L is a Ghanaian Adfrobeat musician, rapper, singer and producer. In his new music cideo for the single Collect feat. Kwesi Arthur he can be seen wearing the Kente Limited Edition. Felicia Baby Felicia Baby is an up and coming Afrobeat musician from Denmark. At the time of our launch she had just realised her single Chale wich was perfectly featured in our showreel. She is also helping us bring awareness to our brand through her social platforms. EUGY OFFICIAL Eugy is an British Ghanaian Afrobeat musician. He has shared our watches on social media. juls Juls is an British Ghanaian music producer. He has shared our watches on social media.

Collaborations Retailers 1. Send an enquire to shop@chalewatches.com. Present yourself and your concept. We will then evaluate if you are a good fit for selling our product. 2.

Minimum order for the discount is 10 items per order (includes watches and straps). Shipping is free worldwide. 10-50 items: -40 % 51-100 items: -45% 101+ items: -50% 3.

6 Collaborations Retailers 1. Send an enquire to Present yourself and your concept. We will then evaluate if you are a good fit for selling our product. 2. If you are fit for selling our product you will receive a personalized discount code that can be used for buying in bulks. Minimum order for the discount is 10 items per order (includes watches and straps). Shipping is free worldwide items: -40 % items: -45% 101+ items: -50% 3. You are welcome to use pictures of our products from our webpage to promote the products. Drop-shipping 1. Send an enquire to shop@chalewatches.com. Present yourself and your concept. We will then evaluate if you are a good fit for selling our product. Include a link to your webshop. 2. If you are fit for selling our product you will receive a personalized -35% discount code that you can use when ordering for your costumers. Shipping is free worldwide. 3. We will then send the product directly to your costumers (worldwide). 4. You are welcome to use pictures of our products from our webpage to promote the products. Influencers The way we collaborate with influencers may vary, but we usually give our influencers an unique discount code to track their conversion and for the influencer to give something of value to their followers. They will of course recieve one of our products to promote on their social platforms. A fixed amount of posts then have to be delivered from the influencer.

7 /chalewatches 752 Sessions: Unique visitors: (Since launching June 29th - December 19th 2018) Top 5 countries 1. Nigeria 2. India 3. United States 4. Ghana 5. United Kingdom Traffic source 1. Social: Direct: Search: Unknown:

Celebrate the Holidays

December 2012 Celebrate the Holidays Retail 92 Totally New Ideas Inside! Set of 32 Assorted Holiday Cards M-977 Solid wood Kwanzaa Kinara Approx. 13 X 7. Candles not included. Made in India. M-210 Kwanzaa