Join us at Wool Floor Show London

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1 Join us at Wool Floor Show London At Chelsea Football Club Stamford Bridge 23rd and 24th March am 5.00pm This exciting new event for wool flooring provides a retail trade, design and contract showcase in central London. Supported by some of the wool carpet industry s most respected manufacturer brands, it will host trade stands and inspirational design and trend showcases as well as new promotional and educational programmes to support the carpet and flooring sector. Put it on your diary now and make this the Must See event for your business! This exciting new website for wool carpet retailers and consumers will offer everything your store needs to create a top class retail experience and be the new website for promoting real wool to consumers. Come along, fi nd out all about it and sign up! Understanding Wool Fibre for Carpets Sign up for the new woolibook it s free and full of all the incredible benefi ts and science of real wool for carpet. Register for this fantastic retail asset at Wool Floor Show London! SEE THE WINNERS OF THE NEW INTERNATIONAL WOOL CARPET & RUG AWARDS! #WoolFSL britishwool.org.uk #britishwool campaignforwool.org #choosewool FREE ADMISSION

2 ADAM CARPETS AXMINSTER CARPETS BALL AND YOUNG Exhibitors BRINTONS BRITISH WOOL BROCKWAY BRONTE CARPETS CAVALIER CARPETS CHROMATONE CORMAR CARPETS CRUCIAL TRADING EDEL TELENZO CARPETS GASKELL WOOL RICH HUGH MACKAY JACARANDA CARPETS KINGSMEAD MANX CARPETS M.I.D CARPETS MR TOMKINSON ROGER OATES RUCKSTUHL AG SEBO STEVENS & GRAHAM ULSTER CARPETS WESTEX WHITESTONE WEAVERS WOOLSAFE

3 Design. Commercial. Retail. AT CHELSEA FOOTBALL CLUB STAMFORD BRIDGE 23RD & 24TH MARCH 2016 Cormar Brockway Hugh Mackay March Means Wool Flooring at Chelsea! This month will see twenty-two leading industry carpet brands gather to promote natural wool carpets in central London. Chelsea Football Club at Stamford Bridge is the venue and it will be transformed into a World of Wool for two days (23rd and 24th March). Entry is free and the venue is well located for the highlights of London as it is minutes away from the local tube station but parking is also available on site for those that want to drive (car parking charges apply). So let s take a look at what is happening there... Great Product from Quality Manufacturers Product from the top names in the industry at their own individual stands is obviously the real pull for visitors. We think that visitors to this event will find their time well-spent. The quality of exhibitors is very high and we have a really good mix, said Bridgette Kelly of the CfW. Become an Accredited Wool Specialist The Campaign for Wool want to promote customer service skills that hinge on product knowledge and so have introduced a Wool Specialist accreditation course. The good retailer that really knows about wool carpet can become part of this major initiative and reap the benefits of this exciting programme. Join WoolRetailer.com WoolRetailer.com will focus on and support retailers and flooring consumers in one online place and will be launched at the event. This website will be promoted across consumer websites and publications and qualified wool retailers will have certificates and badges for in-store use. We are very keen to talk to retailers about getting involved and they can sign up for this at the London event by calling at the WoolRetailer.com stand, Bridgette Kelly explained. British Wool Key funder of the WFSL event, British Wool, will support the industry with a hub dedicated to the unique British story. Our wool is grown in the UK on over 45,000 sheep farms. It is very strong and brilliant for carpets. Our team have a lot of knowledge to pass on and we can answer any questions that visitors have, Tim Booth of the British Wool Marketing Board said. Awards Bring Wool Talent to the Judging Table Entries have rushed in for The Wool Carpet and Rug Awards 2016 and the standard is very high, according to Bridgette Kelly of The Campaign for Wool. We are thrilled with the response! It is fantastic to see the carpet and rug industry embrace this competition. And it is looking like it is going to be a tough decision for our judging panel, Bridgette added. The Awards will be held during Wool Floor Show London with winners announced there at a special Awards evening. Some categories are sponsored, there is an Award from - Homes & Gardens, Country Homes & Interiors and Homes & Antiques and there is a special British Wool Award too. Gain Real Added Value to Your Visit - Training and Seminars WFSL welcomes Social Media Training Solutions to the event, a company that has worked with a long list of renowned organisations including many national retail chains. The focus will be on giving retailers a background on where they should concentrate their efforts and why. The opportunity to talk one-to-one with one of the team throughout the day on the Thursday gives visitors first class advice specifically about the business they operate. Jessica Light has worked with leading brands - Dulux being one of them and offers a trend forecasting which directly impacts on the colours that we see in interior design and textiles. Jessica will be creating our trend forecast installation and will be doing some talks at the event. Having spoken at the London Design Festival 2015, Jessica will shine a light on the way trends impact on the retail flooring business and what trends are heading our way and why. Pre-register to make it easy on arrival - visit woolfloorshow.co.uk 34 March 2016 Carpet&FlooringReview

4 Inspirational Wool Carpet Trade Showcase 23rd & 24th March 2016 at Chelsea Football Club Natural choices Manx Manx Carpets will unveil the latest additions to their wool collections including Natural Tones, building on the highly successful Natural Shades & Natural Plains twist collection. Natural Tones is a wool rich loop pile carpet blended with 50% wool & 50% polypropylene, manufactured In a premier quality 1/4 gauge with 10 contemporary neutral shades using 3 ply yarn. As well as promoting further launches within wool loops & wool rich twists portfolio, there is the introduction of the recently recoloured Pandora Plains made from 80/15/5 in four weights 32oz, 40oz, 50oz & heavy weight 60oz. The combination of a deep pile in a heavier pile weight gives this carpet range a unique, distinctive, luxurious look and feel. The popular plain shades come in a palette of greys, taupes, beiges and neutrals, in 4 and 5 metre widths. T Stand A4 On-trend wiltons Ulster Carpets Ulster are proud to showcase new colours in their wilton ranges which answer the trend for greige and neutral tones. The new additions to York Wilton range of Flannel, Cotswold, Cuckoo, Squirrel and Gainsborough are sophisticated shades which complement any interior space. Meanwhile Grange Wilton has been updated with 'of the moment' greige tones of Seasalt, Priory, Cygnet, Silversmith, Woburn and Millstone. Ulster will also be previewing new colours in the Ulster Velvet range, due later this year. Staying on the grey theme, Ulster have introduced six new colours into the Dubai range, bringing the total colour palette to fourteen. Part of the Open Spaces Collection, Dubai is a practical, contemporary floor covering which boasts the luxury of 100% wool. Also on the stand is the 'Plaid Collection'. Comprised of designs from four different ranges, the Collection offers a comprehensive interpretation of the iconic design, from traditional tartans to mid century inspired retro designs. T Stand D15 Hand crafted custom Bronte Carpets Bronte carpets will be exhibiting their full range of products at The Wool Floor Show, London. The service offered by Bronte is truly bespoke with carpets available in any colour via a special dye service and in any width. Be it an individual stair runner or a piece 12m wide they are manufactured to the size you require with no joins and minimal waste. There is also a made to plan service with "L" shapes, "T" shapes, etc. available to further reduce waste. All the above features are available in 100% wool Velvet, Saxony and Shag Pile, 80/20 twist pile and the excuisive Hand Crafted Border range. T Stand D13 from The Stocklists March

5 Inspirational Wool Carpet Trade Showcase 23rd & 24th March 2016 at Chelsea Football Club Pure Brit! Adam Carpets Pure Brit! is Adam Carpets new range using undyed British Wool. The wool has been sourced from British Farmers and then spun by British Spinners before being manufactured by Adam Carpets, a British Company. The carpet will be sold exclusively within the United Kingdom, meaning a low carbon footprint. The range is available in ten natural shades and comes in 4m and 5m wide options. T Stand C9 The WOW factor Woolsafe Carpets Whilst carpet manufacturers will be showcasing the aesthetics and luxurious feel of a quality wool carpet, the WoolSafe team will be demonstrating live wool carpet s excellent natural stain repellency and first class cleanability. Make sure you visit us and pick up your free WOW Spot Remover and advice! WoolSafe has been working with the carpet industry for 25 years, providing essential advice on stain removal along with information on long-term maintenance to carpet suppliers and both commercial and domestic carpet owners. This help is now available 24/7 through the award winning WoolSafe Carpet Stain Guide app and the WoolSafe youtube videos. The unique WoolSafe testing and certification programme for carpet care products, together with the training and accreditation of cleaning professionals as WoolSafe Fibre Care Specialists, provides the means to maintain a wool carpet s excellent appearance for years to come, says Dr Agnes Zsednai, WoolSafe s Managing Director. T Stand G26 Champion choice Whitestone Weavers Whitestone Weavers and Hugh Mackay are really looking forward to this exciting fixture at Stamford Bridge. They will be bringing a really strong line up including their new Superstar Durham Twist, their 80% British Wool Twist in 3 weights and Sixty exciting shades. As if that wasn t enough there are 10 co-ordinating stripes to complete the range. Another strong performer on display will be their 30 strong Tartan Collection, in a range of shades that are top of any league. Their matchwinner, however, will be the launch of their new Fastrack Bespoke Axminster design portal which offers unrivalled design opportunities. Please put it in your fixture list to visit us at the show where our team will be pleased to show you what we have to offer. T Stand F21 36 March 2016 Carpet&FlooringReview

6 Wool showcase Cormar Carpets Cormar Carpets is set to showcase its successful portfolio of wool carpet collections at this year s Wool Floor Show London. Crafted from 50% New Zealand wool and 50% polyester, Bouclé Neutrals is a wool rich loop pile carpet that comes in six colours and three designs - level loop, textured loop and stripe. Home Counties Plains and Heathers are two premium quality tenth gauge carpets in 80% pure new wool that are ideal for high traffic areas such as stairways and hallways. Home Counties Plains comes in an 18-strong palette of clean solid shades promoted under the Wools of New Zealand brand. Home Counties Heathers offers a selection of 14 classic natural heather hues in British Wool. Also on display will be the updated Natural Berber Twist collection containing 14 natural flecked shades. Manufactured using 80 % pure new British wool, the range is available in two weights Elite 45oz and Deluxe 55oz. Cormar will also showcase its other wool collections such as Malabar, Town & Country, Avebury and New Oakands as well as featuring its range of in-store display options and point of sale material. T Stand B5 Luxury living Crucial Trading Luxury living is at the heart of Crucial Trading and with nearly 30 years of industry experience and over 75 designs available in wool, plant or mixed fibres, consumers really are spoilt for choice. Whether it s a luxurious wool or plant fibre floorcovering such as sisal, jute, coir or seagrass, each range has been made to the highest standards and designed to create the most beautiful textures, weaves and designs using the finest natural materials. Known for its innovative and trend-setting floorcoverings, Crucial Trading makes it a priority to remain at the forefront of creative design. Customers can also design their own bespoke rug or runner using Crucial Trading s Rug Builder tool. Use a floorcovering of choice as a base and customise with borders and piping available in a large selection of colours and materials. T Stand B8 Ollie olidays Kingsmead Carpets Don t be surprised to see an emphasis of grey on the Kingsmead Carpets stand. For a start all the point of sale in their wool ranges is made from grey materials. Then the Shades of Grey concept folder featuring both wool twist and wool loop has been hugely successful. Finally it is definitely a vogue colour and features in all the new and re-coloured ranges including Stoddard Suffolk Berber, Berber Trio, Perthshire, Vitronic Plains and on twitter is the place to follow the travels of Ollie the Sheep as she continues her cool to buy wool tour of the UK #WheresOllie. On the stand see how many national landmarks you can recognise from her travels - see also page 13. Kingsmead Carpets blogs on the abilities of wool will feature and you can find out how to follow them. T Stand C10 from The Stocklists March

7 Art of carpet design Cavalier Carpets The Wool Floor Show 2016 will give Cavalier the opportunity to highlight the company s involvement in both the contract and retail sectors. For more than forty years, Cavalier has been producing wool based floorcoverings of distinction with equal success in both markets at home and abroad. The retail area will showcase the latest developments in point of sale equipment displaying part of their classic wool based ranges alongside exciting new products which will be part of the new 'Couture Collection' for Sales director Hans Lowe said: As an independent company, Cavalier are committed to the art and business of carpet design and manufacture. Our in-house design studio, a wide range of manufacturing techniques and an understanding of our customers' needs and expectations, place Cavalier at the top of the carpet pile. T Stand B7 Clever combo Edel Telenzo Premium pride Axminster Carpets Wool is synonymous with Axminster Carpets and the luxury British carpet maker will showcase the finest in wool carpet and carpet design. Visitors to stand F22 will be able to explore Axminsters full range together and view their new Myth and Moor, a new contemporary new collection of 12 woven plaids launched at the show. T Stand F22 Air force Sebo Sebo will be displaying a selection of outstanding vacuum cleaners at this year s Wool Floor Show London. Sebo boasts an extensive range of vacuum cleaners for all floorcoverings including wool and carpet. Following EU energy label regulations, the latest designs in the Felix Eco range from Sebo have been awarded A energy ratings. The models in the Felix Eco collection, which includes the Navy, Pet, Rosso, Royale and Vogue vacuum cleaners, feature powerful, eco-friendly 700-watt suction motors. Due to the efficient airflow, the machines clean as effectively as ever before. Pictured is the Sebo Felix Rosso Eco vacuum cleaner. T Stand G25 Edel Telenzo introduce Diversity and Liberty and new colours Barbican to their high quality wool carpet collection. All will be available during Wool Floor Show London. Liberty is a striped loop pile with a unique construction, giving it a woven look. The three available colour ways are different and exciting. Looking for that stunning combination? Diversity is a two-tone loop pile in the same construction and coordinating colours; perfect to combine with Liberty! Furthermore, the popular Barbican collection has been extended and now consists of six two-tone loops and six matching stripes. The new stripes bear more colour, taking in the latest fashionable colours such as blue. Edel Telenzo proudly produce high quality multi-ply wool loop carpets. The carpet collection features distinctive designs and constructions and all carpets are Scotchgarded for extra stain protection and guaranteed against moths, pilling and shading. Edel Telenzo carpets are suitable for both domestic and commercial use. T Stand G11 38 March 2016 Carpet&FlooringReview