The India International Jewellery Show (IIJS) that is taking place from

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1 DAY 1 6 th August, 2015 WHAT S ON TODAY Seminar: (Mezzanine, Hall 1) Time: 4.00 pm pm Topic: mparting Knowledge Through Digitisation Evening Event JW Grand Finale Venue: Hotel Grand Hyatt Entry By nvitation Only JS Crosses A New Milestone The ndia nternational Jewellery Show (JS) that is taking place from August 6-10, 2015 at the Bombay Exhibition Centre in Mumbai, will be the biggest show in its history. Now in its 32nd year, the JS has grown from strength to strength to become the most sought-after business-tobusiness gem and jewellery platform in the country. Despite space constraints, the organising body, the Gem & Jewellery Export Promotion Council (GJEPC) has been able to accommodate 175 new exhibitors and 200 new booths, taking the total to 1,100+ exhibitors and 2,000+ booths a first for the trade show. The trade floor has also been tweaked to accommodate two new sections Laboratories & Education and Synthetics & Simulants, while the location of nternational Loose Stones and Allied has been shifted. am glad to announce that JS 2015 will eventually cater to the longstanding demand of our industry and has successfully achieved 25% growth in exhibitors and 11% growth in booths. t is, by far, one of the largest trade shows in Asia and we are confident of sustaining this position, commented Vipul Shah, GJEPC. ndia nternational Jewellery Show Since the industry is going through some tough times, we will continue to strive to bring back a surge in demand at JS. This year, our focus is on specific target markets and audiences and we are confident that JS will help us reach out to them, added Shah. (Continued on page 2)

2 (Continued from page 1) The success of the show can be judged based on the continual response from old exhibitors who register year after year. The response from old and new exhibitors has been phenomenal, wherein about 97% of the companies (853 out of 882) have renewed their participation, while 500 new companies are waitlisted, informed Nirav Bhansali of the GJEPC. The JS is the premier sourcing event in the country and the GJEPC is constantly working towards improving the show with each passing year. The Council ensures that maximum buyers will attend the annual event by conducting road shows in more than 150 locations in the country as well as in foreign markets to drive more footfalls. Given the slow economic conditions, manufacturers and retailers are hopeful that the show will help revive business and prepare the industry for an optimistic wedding season. MESSAGES EXHBTOR VOCE RTA TEAOTA, AS Commerce Secretary Government of ndia am delighted to learn that the Gem & Jewellery Export Promotion Council is organising the 32nd edition of ndia nternational Jewellery Show (JS) from 6th-10th August, 2015 in Mumbai. The JS has emerged as one of the significant shows in the gems and jewellery industry and has grown in stature over time. The gems and jewellery sector is one of the foremost sectors in ndia in terms of its contribution to the country s export and employment generation. The Government of ndia has identified gems and jewellery as a thrust sector and has formulated several specific sectoral strategies for its promotion. JS is an opportune platform for ndian and international exhibitors to showcase their strengths in manufacturing, designing and craftsmanship. sincerely wish this year s edition of JS success and hope that it will set new standards for the shows to come. SDDHARTH, AS Director General Directorate General of Supplies & Disposals Ministry of Commerce & ndustry t gives me immense pleasure to learn that the Gem & Jewellery Export Promotion Council (GJEPC) is organising the 32nd edition of ndia nternational Jewellery Show (JS) from 6th-l0th August, 2015 in Mumbai. The JS is GJEPC s flagship event and it has evolved into a strong jewellery sourcing platform for the domestic as well as for the international gem and jewellery industry. Events like JS showcase the potential of the gems and jewellery industry across the globe. The Council s commitment and determination to create a pool of artisans and designers of repute and its efforts in placing ndia on the global map is highly commendable. take the opportunity to applaud the Council s commitment to ensure that each edition of the JS is bigger and better organised. The ndian gem and jewellery industry s holistic growth can be credited to the Council s unstinted initiatives that are spread throughout the calendar year. am sure JS 2015 will set new standards for the time to come. wish the participants a productive and successful edition of this popular event. VPUL SHAH GJEPC ndia nternational Jewellery Show (JS) 2015 has catered to the longstanding demand of our industry by achieving 25% growth in new exhibitors and 11% growth in new booths in comparison to last year, which makes it one of the largest trade shows in Asia. Over the years, JS has evolved into a prominent sourcing event that provides an extensive business platform for across-the-board B2B trade. The show helps us to successfully showcase the true calibre of our colossal industry and simultaneously reinforces its credibility; hence industry members turn out in such large numbers to attend ndia s premier gems and jewellery fair. The industry is going through tough times; nevertheless, we are confident that there will be a surge in demand at JS. With the renewed US economy, introduction of policy reforms by the new government, and the reduction in diamond and gold prices, the industry can surely look forward to better opportunities ahead. wish all attendees a successful show. NRAV BHANSAL GJEPC 2 take this opportunity to welcome you to the 32nd edition of the ndia nternational Jewellery Show (JS) This year marks the largest edition ever with 2,000 booths sprawling over 50,000 sq m of exhibition area, presenting 1,100 exhibitors from ndia and overseas. By largely maintaining the same space for old exhibitors, we have successfully achieved 25% growth in the number of exhibitors and 11% growth in number of booths to introduce more than 175 new companies. The show has grown exponentially and successfully attracted trade visitors from ndia and overseas, who liaise with their potential associates under one roof. Over the last decade, JS has become an ideal sourcing event and helped us to successfully showcase the true calibre of our mammoth industry. t is by far among the largest trade shows across Asia and the Middle East. Based upon active feedback, we have improved many services and facilities with each passing year. This year, the salient features are a dedicated Laboratories & Education section, a larger cafeteria, enhanced connectivity inside the halls, and extended business hours. We are committed to present you a pleasant experience at the show. UMESH SON, director, Jasmine Design Pvt. Ltd., Jaipur, is intent on wooing the crowds with his exquisite kundan collection. What are your expectations for JS 2015? JS 2015 is a very important platform for the ndian jewellery industry at an international level. The JS show provides business advancement and we expect to increase our clientele by participating in it. So what are you presenting at JS? Our enviable collection of antique kundan jewellery, Jhodha s, will be on display. You will be amazed at the masterpieces and the level of expertise and skill required in attaining such perfection in a piece of jewellery. Antique kundan jewellery was patronised by the royals and the rich in the past, and today with increasing popularity, more and more people are opting for it. Our antique jewellery is unique and different from any kind of jewellery that you will see here. Given the current market conditions, what are your expectations for the show? Keeping today s market in mind, am not expecting very much, but it is going to be a fruitful show for us. Are you planning to target a particular audience? Yes, we would like to put our best foot forward and present many more dazzling lines as we are planning on growing our jewellery in the Arabic market. hope JS will give us the opportunity and exposure to network and build connections.

3 EXHBTOR VOCE HEML MODY, proprietor of Akshat Jewels believes lightweight is the way to go for JS JGNESH SHAH, partner of R.R. Jewellers is excited about showcasing his ndo-talian designs at JS. The market is sluggish and there is a common feeling among the exhibitors that JS is going to be moderate this year. However, we are hoping for the best in spite of it. We are very excited as we are exhibiting for the first time at JS, and are expecting an excellent show. We have noticed that customers are currently opting for items below 4 karats, so we are focusing on light items like rings, earrings, small necklaces, pendant sets, tanmania sets, etc. These days there is more demand for lightweight jewellery, so we are mostly concentrating on presenting pieces with talian beads and CZ stones. We have joint technical ventures with talian companies. So our jewellery is basically a blend of ndian and talian design. We deal in round, marquise, princess, baguette and uncut diamond jewellery. As far as preferences go, think people favour common cuts like round, etc. Given that it s our first time at JS, we are viewing this opportunity very enthusiastically. Despite the slow market, we are expecting a good turnout and hope that JS will be a much needed boost to the market. We aren t seeing much consumer preference for diamond-studded jewellery right now. We are based in Rajkot and through JS we hope to reach all parts of the country. JS is a big platform for us. We get a lot of exposure from it so it is quite important for us. We have our presence pan ndia and in the Gulf, especially Dubai. MUKESH AGARWAL, director of Swaroop Jewellers, feels JS is a great place to start jewellery shopping with Diwali and the wedding season around the corner. As we are participating for the first time, we have a lot of expectations from JS, and the show is the biggest national platform for any jewellery manufacturer in ndia and hence it is a great place to meet new clients. We manufacture studded gold jewellery with cubic zirconia (CZ), rubies and emeralds. We will be showcasing our latest collection of jewellery studded with CZ in Junagard Pachi and Nakshi Pachi styles. The coming festive months and the wedding season will boost sales. expect the visitors to be in a buying mood. Let s hope for the best. ADTYA KSHOOR, director, Swarnamandir Jewel Designer Pvt. Ltd., is marching northwards with a harmonious collection incorporating elements from both ends of the country. We are expecting to make new clients at the JS this year. We are presenting some new concepts like a budget range. Another venture of ours aims to bring together the jewellery of the North and the South. We are trying to create a union of the southern closed/bund setting and the northern prong setting. We have got good feedback for this experimental range and we will be showcasing this at JS as well. We are quite well established in the South and in Mumbai. We have been receiving demand from the North for some of our jewellery lines as well. So we are looking forward to expanding into the northern region and making our jewellery accessible in cities like Delhi, Ludhiana and so on. NKESH JAN, proprietor of Nakshatra Jewellery is confident about JS with his latest collection of bracelets and watch belts. KARAN GARODA, partner of Sanskriti Jewels, Mumbai, is all geared up for JS with a designer Signature collection. We have great expectations for JS and this time, we are not concentrating on heavy pieces. Our focus is on designer party wear pieces like earrings, pendants, bracelets and rings. Our Signature line designed by Nidhi Garodia will also be on display. This line incorporates fancy-cut diamonds such as princess, marquise, pear etc., surrounded by coloured stones like sapphires, rubies, tanzanites and pearls. We are concentrating on lightweight pieces with our pendants, earrings, rings and bracelets. We deal in chains in 720 and 916 hollow, casting bracelets, original Kolkata kadas and bangles along with a variety of rings and watch straps. The JS is a big draw for national and international visitors and am expecting to receive good exposure. As a manufacturer of gold ornaments, we are confident that we will do well. Gold rates have slumped and consumers are opting for heavyweight items. Currently, the market conditions are very poor but our expectations for the show are very high as we are trying to expand into new territories. PYUSH SADHAN, director of Shashvat Jewels, Mumbai, presents an intriguing line of baguette-cut diamond jewellery and a special lightweight collection. At JS, we are looking forward to meeting new clients and expecting to broaden our client base abroad. We are showcasing a special wedding collection targeting brides along with a collection of baguette-cut diamond jewellery. The baguettes are incorporated into the jewellery using a new and innovative setting that is designed to project the stone and draw maximum attention to it. JS is the biggest jewellery show in ndia and we get a lot of exposure from it. n fact, almost one-third of our business is accomplished at JS and hence this platform is very crucial to us. We have been preparing for it by advertising and sending personalised invites to our customers as well. KAPL BAPNA, proprietor of Arham Jewellers is expecting JS to be better than last year. However, the market conditions are very discouraging. Even low-priced pieces are not faring well. But do hope for the best and believe JS will be a bright spot in our calendar. We are focussing on ndia as a whole and expanding our business throughout. am expecting a good JS. n fact, expect it to be better than last year. We will be showcasing handmade Kolkata jewellery in gold with our main focus being on necklaces and bangles. Recently, have noticed a greater demand for lightweight jewellery and we are exhibiting these pieces at the show as well. We are not exactly planning on covering new territory; we are focused on the whole of ndia. The current market conditions are quite bad, yet am keeping my hopes up for the show. 4 Fancy cuts are highly popular these days and there is a lot of scope in the area. The cut preferred, however, varies from region to region. n ndia, feel baguette, pear and marquise are trending now. We are looking forward to increase our business in the northern and eastern parts of ndia.

4 STORYBOARD Labour Of Love Tell us about the kind of collections you will showcase at the JS. ANKT MALPAN, creative director and CEO of Gems Export Centre, tells us about how the fine gemstone business helps him to fuel his jewellery brand. We will showcase our Royale Ball, Taj Mahal, Pink City and Colours of ndia collections among many others. Tell us about your company Founded in 1975, Gems Export Centre is an internationally active family-run company with two divisions fine gemstones and designer jewellery under the brand Ankit Malpani Jewelry by Art. The company, now in its 40th year, will present opulent, high-quality, handcrafted couture gold jewellery studded with diamonds and fine colour gemstones at JS What was your inspiration for these collections? Our creations are inspired by age-old ndian and European architecture, nature, and interesting gemstone cuts. We have been visiting the JS show for the last 20 years but this will be our first year as an exhibitor. We strongly believe it will be a milestone exposure towards exploring long-term business relationships with retailers and wholesalers from across the globe. French enamel and the age-old Partash technique. Being a designer and a manufacturer, we have unique expertise to work upon customised requirements like designs with special high-end Basra pearls and gemstone carvings. Our in-house lapidary allows us to undertake the most creative designs. For our recent Royale Ball collection, we used natural stones like pink opal, turquoise, and lapis lazuli and cut them in bigger-than-normal sizes to give the best aesthetic appeal to our creations. When did you start your brand? Which markets do you cater to? For how many years have you been participating at JS? The brand, Ankit Malpani was established in What is your area of expertise? We specialise in diamond and colour stonestudded couture jewellery and focus on fine Our jewellery has been appreciated in Western Europe and USA. We are also proud to supply jewellery to many of ndia s finest jewellery retail houses on a regular basis as well. How long does it take to craft a single piece of jewellery? t all depends upon the design and the techniques involved. We have manufactured pieces that have taken more than hours of arduous skilled labour to achieve the desired results. Do you design for a particular type of woman? Being exporters, we create jewellery for clients across the globe, but we have a special place for the gracious ndian woman. You work with a plethora of gemstones. Do you have a personal favourite? am extremely particular about the specific hue, feel, and cut of a gemstone when using it in a particular design. like kunzite, aquamarine, tanzanite, rubellite and many more... Jet Gems: Crafting Magic PRADEEP JETHAN, Founder Of Jet Gems, talks about his aspirations for the future and his penchant for creating bejewelled wonders. What are your expectations for JS 2015? This is our first time at JS and we are looking forward to making new contacts for buyers and suppliers worldwide. We want to broaden our horizons to get the outlook for future trends in jewellery in terms of both design and products. As we have an in-house design and manufacturing unit and only one outlet in Mumbai, JS is the best platform for us to get more exposure. We want to focus on ndia and the Asia Pacific region. Tell us a little about your latest collections that you will be showcasing at JS. We are showcasing two different categories at the JS. There are pieces which are one-of-a-kind in which we have used different ideas and rare gemstones. The 6 second one represents everyday affordable jewellery. What are the popular fancy cuts at the moment? Cushion cuts and pear shapes are currently in vogue. More and more designers are using fancy cuts in their innovative practices as consumers want something other than brilliant-cut diamonds. Even though there is a sharp drop in the price of diamonds, fancy cuts are still commanding a good price. Can you tell us more about your collections the everyday affordable line and the rare gemstone designer line? The everyday affordable collection consists of light rings, earrings and pendants, which can be worn as work wear and for causal outings. My second collection consists of classic designs which are set with emeralds and rubies that are either carved or cut differently. My affordable line starts from Rs.15,000 and goes up to a few lakhs. The couture gemstone collection starts from Rs.8 lakh. Do you have any personal favourites in terms of metals, gemstones, etc.? My personal favourite currently is rose gold, and in gemstones, favour tanzanite. Your diamond pieces are exceptionally elegant and feminine. Do you have any favourite cuts and pairings? My favourite cut is marquise because of its unique shape. t pairs well with many other diamond cuts such as pears and hearts.

5 N T E R V E W O F T H E D AY We Are Happy With Forevermark s Growth n ndia: Sachin Jain for the festive season. We will also meet people from the industry as well as all our manufacturers who are participating in the show and plan our inventory for the upcoming season. Are you happy with Forevermark s growth in ndia? We are very happy with the 35-40% growth that we have seen in ndia. We have 170 doors in the country and expect to end the year with 200 doors The diamond industry is going through a challenging time. Has this impacted Forevermark sales? Absolutely, but we are still growing. Suppose a retailer was selling 100 diamonds of which 20 were Forevermark, now he is selling 90 but he is choosing the right 90 by selling 40 Forevermark diamonds. The consumer is looking for more assurances and Forevermark offers that assurance. SACHN JAN, president of Forevermark ndia, speaks to us about the growth of Forevermark diamonds in ndia despite the challenging economic conditions. This is Forevermark s first year at the JS. What are your plans for the show? We will showcase elements of what Forevermark is doing and we believe that we will be able to bring those elements alive at the show for our partners. We have not set a target for the show. We are very comfortable with the distribution we are doing. At the show, we will reinforce all that is changing at Forevermark including our new offerings, technology, experiential marketing and our new marketing campaign lined up s there a greater demand from tier 2 cities? Our number one selling market is Bangalore, followed by Delhi and Mumbai but that s also because of the larger distribution network that we have in these cities. This does not mean that demand from tier 2 cities like Kanpur is less. have only one partner in Kanpur but he does phenomenal business. This only reflects one thing. Today, the ndian consumer, irrespective of whether she comes from a tier 1 or tier 2 city, is global in her outlook. She knows what she wants and is well aware of the brands. Consumers need to be treated equally. There was a time when a retailer had one collection for a better market and another collection for the smaller one, but that is not the case today. Technology has played a huge role in this evolution. Forevermark recently concluded its annual Forevermark Forum. How was the response? t has been our strongest forum in the last four years. We had 110 retailing companies and 15 diamantaires present in Hyderabad. thought the situation was bad until the forum started. The way people placed orders at the forum indicates a momentum of a correction or that the jewellers are optimistic about a better season ahead. f this is going to be the barometer for the coming season then this is going to be the best season ever. Are young women in the age group of buying diamonds? According to our research, there is a lot of competition from other categories, but luckily for ndia when it comes to aspirations, diamonds continue to be on top of the list. But as marketers we need to do more to ensure that she buys our products. We need to constantly ask ourselves if we are doing enough to be at the top of the mind of consumers. And going forward, what would be your advice to the diamond industry in order to keep diamonds relevant in the future? One needs to look at today s consumer and respond to their needs. That being said, think it is important to find your niche and go completely behind it. A very good example is Apple. The company produces niche products for a niche audience, but ironically they have the biggest turnover. And it is very important to find your niche because niche does not mean small.

6 B R A N D W AT C H A Symphony in Diamonds Every woman is beautiful and special in her own way. As a tribute to all the remarkable women, this JS, A Star Jewellery celebrates her persona with special collections, showcasing an assortment of styles to match her individuality. The bold and expressive Charismatic collection offers a range of stunning cocktail rings and cuff bracelets adorned with spectacular gemstones. For the quirky and free-spirited personality, the Bohemian collection explores the fascinating world of papillon in three-tone gold. The endearing floral style of the Romantic collection depicts love and appeals to the feminine nature, while the Traditionalist collection articulates grandeur and timeless beauty with its exquisitely designed chand baalis. The elegant earrings and necklaces for the Sophisticate will complement her style and poise. The splendid lines are crafted in 18-karat yellow, white and pink gold, and the diamond- and gem-studded collection offers a wide choice of styles, categories and price points to suit every need. Sparkling Debut Velvetcase.com recently introduced over 30 leading global jewellery retailers and designers, making it one of the largest online marketplaces for fine jewellery. The list includes some of the top manufacturers who are also participating at JS. Gemfields, Golecha Jewels, Laksh Pahuja, Silver Emporium, Pulido Bozal, Mirrar, Exquisite Fine Jewellery and Bikaneri Jewels are some of the brands who will share the online space with ndia s premier jewellers such as Anmol, Zoya by Tanishq, Coriza by Minawala, Waman Hari Pethe, Tanya Rastogi by Lala Jugal Kishore and Neha Lulla. The website as well as the app offers a vast variety of gold, diamond- and gemstone-studded jewellery from ndian as well as international retailers and designers. Velvetcase.com also offers customised designs for today s individualistic and globally savvy consumer. 10

7 B R A N D W AT C H Golden Allure Kanchan Jewellers dazzles with a collection of 22-karat antique gold jewellery embellished with textures, bright gemstones and intricate craftsmanship. The collection uses traditional motifs like paisleys, floral patterns and elegant filigree work to add a dash of sentimentalism. The collection is a testament to exquisite ndian jewellery techniques. rresistible Gems Rare Gems & Jewellery enhances the beauty of precious gemstones through its delicate designs. nvisibly set rubies are precariously positioned in a floral swirl necklace set accented with diamonds, while a cluster of natural Burmese sapphires is set to form a flat-bed choker. The half-moon emerald earrings highlight the charisma of the green stone. Bold Trinkets Manish Jewellers introduces a new line of gemstone jewellery that is a medley of colours. The line consists of bold cuffs, sinuous earrings, delicate rings and statement earrings. The collection is a celebration of the multifaceted beauty of diamonds. ncorporating floral and arabesque accents, this line is an ode to the fearless fashionista who can carry off jewels with aplomb. REGULARS ELTE CLUB The Elite Club offers selected retailers privileged hospitality at JS. There are mezzanine lounges at different locations, where members can enjoy a quiet moment and try out some refreshments. BUSNESS CENTRE The Business Centre in Hall 1 is equipped with internet access, meeting rooms, conference rooms, photocopying and fax services. The facilities can be availed of on a chargeable basis. CAFETERAS The mouth-watering vegetarian fare at JS is provided 12 by Popular Hospitality, Cream Centre and Lakhani. The cafeterias are in Halls 2, 3 and 6. COFFEE SHOPS Get your daily caffeine fix at the coffee shops operated by Costa Coffee, Barista Lavazza and Subway Sandwiches spread across all the halls. SHUTTLE BUS SERVCE A complimentary Shuttle Bus Service to and from the exhibition centre is available for exhibitors who are also resident guests at the official hotels (Grand Hyatt, Sofitel, Renaissance, The Leela, Hyatt Regency, The Lalit, Courtyard Marriott, JW Marriott Sahar). Visitors can use the complimentary Shuttle Bus Service between Goregaon Railway Station and the exhibition centre, at Gate 2. JS Mobile App Scan the QR code for the latest news from the show floor.