WEEKLY RETAIL PROMO UPDATE
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1 PROMO UPDATE =pms 795 =pms cool gray 0 MEMORIAL DAY WEEKLY RETAIL PROMO UPDATE DEBORAH WEINSWIG EXECUTIVE DIRECTOR - HEAD OF DEBORAHWEINSWIG@FUNG937.COM NEW YORK:
2 205 MEMORIAL DAY PROMO MEMORIAL DAY PROMOTIONS Many stores had Day specials this past week. Macy s had bonus sales and specials on a range of items, including seasonal wares such as summer essential clothing, outdoor furniture, sandals, beach towels and luggage. It also promoted nonseasonal items that are often featured in holiday sales, such as jewelry, bedding and furniture. FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE,
3 205 MEMORIAL DAY PROMO TRACKER 205 Campaigns 204 Campaigns Retailer Event Dates Name of Promotion Pages Promotion Details Event Dates Name of Promotion Pages Promotion Details 5/9-5/20 Two-Day Sale 50% off knit tops, shorts and capris for the family 5/23-5/24 Kohl s Day weekend sale 4 50% to 60% off swimwear for the family 5/20-5/2 Day sale 4 Special 50% off already reduced prices 5/25-5/26 Day sale Don t miss spectacular 2-day specials. 30%-75% off storewide 5/20-5/3 Macy s Money Spend $50- $74.99 and get $0 off your purchase from 6/3-6/7 5/25-5/26 Macy s Wow! Pass $0 off your purchase of $25 or more Day Savings We ve taken up to 55% off selections of women s apparel Ends 5/26 Day sale Extra 40% off everywhere you look! 5/2-5/25 Day sale $0 off $25 or more with any form of payment 5/22-5/26 Day sale Extra 20% off with your JCPenny credit card FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE,
4 MEMORIAL DAY PROMO HIGHLIGHTS MEMORIAL DAY SPECIALS Kmart s Day sale included practical items for parties and barbeques, such as tiki torches, citronella candles and sprinklers. Similar to what we saw with its Mother s Day sale, Sears had a number of home goods and appliances on sale for Day, including mattresses, refrigerators, ovens, and washers and dryers. Sears also featured summer products, including swimwear, shorts, sandals and luggage. DOORBUSTER JCPenney ran sales in many of the same categories as Sears did: apparel for men, women and children, and furniture and bedding. 6 HOURS ONLY Bloomingdale s couched its promotion in terms of exclusivity, one of its frequent sales techniques. This week, it featured home goods in its 6-Hour Secret Sale, By Invite Only. FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE,
5 PROMO HIGHLIGHTS UNFORGETTABLE SUMMER As in the last few weeks, many stores again featured products for summer activities, but this week, they bumped up their game. Walmart had sales on bathing suits, grills, aboveground pools, bikes and deck furniture. Target highlighted a large array of different summer items: patriotic quilts, patio furniture, camping goods, grills, sunscreen and bug spray. Kohl s had a special two-day sale, but didn t refer to it as a Day sale, even though it used a red, white and blue color scheme. The promos included golf apparel for men, sportswear for misses, sandals and summer decor products. Family Dollar had all the essential items for a barbeque on a reasonable budget, with promos on tabletop grills, coolers, camping chairs, hamburger patties, chips and soda. POOL S OPEN In what appears to be a trend, Target had sales this week on unique technology items, particularly those with spring and summer appeal. These products included Bluetooth portable speakers, an ice cream machine and personal fans with retro designs. FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE,
6 PROMO HIGHLIGHTS SWEET TASTE OF SUMMER Walmart had sales on a number of food items that represent The Taste of Summer. It also provided a few recipes and suggestions for summer dishes, as well as recipes featuring red, white and blue food, so people could show their patriotism on Day and July 4th. SEASONAL SALE CVS Caremark put an interesting twist on seasonal sales this week, when it ran a special on towels customers could create with their personal pictures, an easy add-on since customers can already print pictures at CVS. The chain also ran sales on practical items for spring and summer, such as allergy medication, tissues and hair removal products. FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE,
7 PROMO HIGHLIGHTS SUMMER Still a strong theme continuing on from last week, summer arrivals have been heavily promoted by Marks & Spencer, Debenhams and House of Fraser. There has been less focus on promotional pricing and more on creating certain looks and updating wardrobes. COSMETICS Debenhams in particular has been heavily promoting its cosmetics offering in the past week in-store and. FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE,
8 WEEKLY PROMO AT A GLANCE Retailer Event Dates Name of Promotion Pages Promotion Details 5/9-5/20 bquick! Secret Sale: Save 50-80% in Home 6 hours only - 50%-80% off select home items 5/5-5/7 3 Days Only! Extra 25% Off Sale & Clearance Take an extra 25% Off select sale and clearance items 5/2 Extra 5% Off Shoes - One Day Only! Take an extra 5% Off almost all sale and already reduced shoes 5/2-5/25 Day sale $0 off $25 or more with any form of payment DOORBUSTER 50%-60% off swimwear for the family 5/20-5/3 Half-Yearly Sale: Save up to 40% For men, women & kids - save up to 40% off on our faveorite styles Ends 6/2 Dad First Father s Day Gifts - Say I love you, Dad with gifts as cool, stylish and memorable as he is 5/9-5/20 Two Day only 50% off knit tops, shorts and capris for the family 5/9-5/20 Two Day only 50% off dress and casual sandals for the family. Select styles 5/20-5/2 Day sale 4 Special 50% off already reduced prices 5/20-5/3 Macy s Money Spend $50-$74.99 and get $0 off your purchase from 6/3-6/7 5/24-5/3 Sale & Value day 8 Up to 50% off kids fashions Up to 50% family sandals All work boots on sale 5/6-5/8 2-Days only Recieve $75 off your $300 purchase What s on SALE? Up to 40% OFF Women s Apparel FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE,
9 WEEKLY PROMO AT A GLANCE Retailer Event Dates Name of Promotion Pages Promotion Details Day Savings We ve taken up to 55% off selections of women s apparel 5/7-5/23 Week long savings on picnic essentials $5 off your purchase of $25 or more Buy 2 get free on Lay s or Raffles 5/9-5/25 Weekly Ads 3 5/7-5/23 Hello Summer 6 All children s clothing buy one get one 50% off $3.50 Dove soap (3 bars or body wash) 20% off all girls dresses 20% off all kids swim 20% off all kids sandals, flip-flops and athletic shoes 5/7-5/30 Create An Unforgettable Summer 7 $2.58 each philadelphia cream cheese $2.50 each Pillsbury suger cookie dough $.96 Kraft Jett-Puffed marshmallows Ends 5/23 Day Sale Up to 50% select items and photos 2/$8 with card: Pantene Shampoo & Conditioner 5/7-5/23 Day Specials $4.99 Tiki 2-pack Torches $4.99 Tiki Americana Bucket 2 For $7 6 Wave Petunia 5/7-5/23 Celebrate And Save 3 $3.29 with card Cereal or Granola $3.49 with card Lipton Tea 2 pk. $2.99 with card Hellmann s or Best Foods Mayonnaise 99 with card Good & Delish Sweetener FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE,
10 WEEKLY PROMO AT A GLANCE Retailer Event Dates Pages Promotion Details From 5/6 In-store and Up to 60% off across all categories. Has been running for 3 weeks now 5/5 5/6 In-store and The IT skirt is in stock and M&S are heavily promoting its arrival. Worn at Fashion week and photographed on many celebrities, it s been credited with turning M&S fortunes around 5/5 In-store and 30% off all clothing categories inc men, women and children 5/3 Up to 50% off spring/summer bedding and soft furnishings 5/4 In-store and Limited stock sale across the technology department. Prices up to 40% off 5/6 In-store and 20% off branded dresses inc Phase Eight and Gerard Darel 5/4 In-store and Day dresses from 30 ($46) promotion inc Ted baker and Phase Eight 5/4 In-store and Newly launched Australian sportswear brand Lorna Jane is being promoted online and a free bracelet is included when you spend over 99 ($54) on the brand Deborah Weinswig, CPA Executive Director - Head of Global Retail & Technology Fung Business Intelligence Centre New York: Hong Kong: deborahweinswig@fung937.com Cam Bolden cambolden@fung937.com Marie Driscoll, CFA mariedriscoll@fung937.com John Harmon, CFA johnharmon@fung937.com Amy Hedrick amyhedrick@fung937.com Aragorn Ho aragornho@fung937.com John Mercer johnmercer@fung937.com Charlie Poon charliepoon@fung937.com Kiril Popov kirilpopov@fung937.com Stephanie Reilly stephaniereilly@fung937.com Lan Rosengard lanrosengard@fung937.com Jing Wang jingwang@fung937.com FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE,
WEEKLY RETAIL PROMO UPDATE
PROMO UPDATE WEEKLY RETAIL PROMO UPDATE DEBORAH WEINSWIG EXECUTIVE DIRECTOR - HEAD OF FUNG BUSINESS INTELLIGENCE CENTRE DEBORAHWEINSWIG@FUNG937.COM NEW YORK: 646.839.707 PROMO HIGHLIGHTS SUMMER SALE Macy
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