I m Melinda, and this is my process.
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- Adelia Doyle
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1 I m Melinda, and this is my process.
2 01 AVALON EXCHANGE REBRAND
3 Logo Research PROFESSIONAL RETAIL SERVICE NON-PROFIT MANUFACTURING The Cleveland Museum of Art Target ING Bank PBS Ferrari Represents the museum s building in a simple form. It works small scale. It can be used in any color, or even reversed out. It s easy to remember because of its geometry. Simple, and memorable. It s easily recognizable even from a distance. It works with the name It works just as well small scale than it does large scale on a side of a building. The logo portrays a sense of safety and security. The typography compliments the style of the illustration. The style of illustration gives a classical, old feel. The colors work nicely together. Memorable and timeless. The logo can be any color, any size, and still be recognizable. It represents the company well. It hasn t changed much since it s been around All elements of the logo represent the company in some way. It s memorable and timeless. Don Drumm Studios & Gallery Avalon Exchange Resale Dimaura ink Tattoo shop One of a kind pet rescue Hosta Heaven Farms The illustration and typography are not visually connected. There is too much information. The two typefaces do not compliment each other. The logo is not well balanced. The logo does not represent the style of the store well. It s not unique or memorable. The script typeface becomes hard to read when small. The typography on the logo is barely legible, and it doesn t work on a white background. The style of the typefaces clash. The background texture is too busy and distracting. The colors are painful. It s too gimmicky The typography is childish as well as the illustration mixed in with it. There is nothing memorable about this logo. Dimensions are awkward It doesn t look like a logo. Says nothing about the company. 01 AVALON EXCHANGE MELINDA@LASTYAK.COM
4 About the company A Buy Sell Trade Boutique. We began in 1988 as a vintage clothing store. Since then we have continued to provide style hungry individuals with one of a kind treasures. We are a family owned and operated business committed to offering you a fun shopping experience in Cleveland, Pittsburgh, and St. Louis. Our carefully curated inventory includes designer pieces, vintage, Air Jordans, denim, leather, basics, and one of a kind items. We buy directly from the public each day, as a result our selection is always a direct reflection of our community. We seek out contemporary, vintage and designer pieces, but you ll also find brand new merchandise and accessories. 01 AVALON EXCHANGE MELINDA@LASTYAK.COM
5 Sketches 01 AVALON EXCHANGE
6 Sketches 01 AVALON EXCHANGE
7 Sketches 01 AVALON EXCHANGE
8 Sketches 01 AVALON EXCHANGE
9 Sketches 01 AVALON EXCHANGE
10 Sketches 01 AVALON EXCHANGE
11 Finalized Sketches PICTOGRAM ABSTRACT SYMBOL MONOGRAM WORDMARK COMBINATION 01 AVALON EXCHANGE
12 Digital Roughs E X C H A N G E E X C H A N G E E X C H A N G E E X C H A N G E 01 AVALON EXCHANGE MELINDA@LASTYAK.COM
13 Final Logo 01 AVALON EXCHANGE
14 Stationary 798 Coventry Road Cleveland Heights, OH COVENTRY ROAD CLEVELAND HEIGHTS, OH AVALONEXCHANGE.COM GET MONEY. BUY, SELL, TRADE. Jen Smith 2576 Main Street Cleveland, OH AVALONEXCHANGE.COM Dear Jen Smith, Ecea eos reped modis ratet exceris aped que ma dendi bero blabore, sequi odiae dest, alignis quam accatatio. Ris ea explaborio bearum ime cupta perum ad quatiorerit utempore parchillo quam, ut audit as et que volorib usciasperum quas molor moloribusa sunt estiatur mossinimi, int, tem doles eatetus voloreptaqui opta vel maxim andae custinctem faccum elit faccabo. Et pa doluptatur? Quistib earcimos aut fugitat dolorep rempero et pro dia endus re dolupta tquodicatur, cum hillatum fuga. Nam quatecabo. Fugit occus exerepe riberibusa sinction. Udi undae volupta tiberrore duciis aspernatem haria con nem faces aut utatquiatum ut quid quaesci psandiatur? Quis eos sed quam quid ut voluptaest, sum quam exerchit, invel iundeni musandenet andae perum et adit, odi dus, a quia ni arcidel estiand ucient vent essunt, od essum et quas apicium libusda ndaestibus est acea digendus aut que maximo doloria tetum, quam esti tem iliqui cuptatio que simus expedis dignis debitaquam arcimodis enihiligenem cum rero doluptae sit fuga. Uritaer sperero riberio. Aped ut ommodiaerum, occum faccatius. Cuptas dolorestiunt et facculpa veritas aspe rem. Quassi nisci tem. Ut quid ute et et aut la vende necepra tectota spedios repedi voloresed quam nulpa coraerspis minverovid magnim sequaspis in num estiatur? Sincierly, Peter Smith BRUNO SPRINGER Sales Associate GET MONEY. BUY, SELL, TRADE Coventry Road Cleveland Heights, OH O: (216) M: (216) avalonexchange.com steve@avalonexchange.com 01 AVALON EXCHANGE MELINDA@LASTYAK.COM
15 02 FIRST AID BEAUTY PACKAGING
16 About the Company & Market FIRST AID BEAUTY REAL SOLUTIONS FOR REAL SKIN Skin is an individual matter. From eczema to an oily T-zone, dark spots to wrinkles or dull skin to blotchy we know that skincare is never a onesize-fits-all solution. Our different collections address all of these skin challenges and more. INGREDIENTS WITH INTEGRITY We make products with carefully selected ingredients so you don t have to worry about what s in (and not in) your skincare. All of our products are free of: Artificial Colorants and Artificial Fragrances, Parabens, Alcohol, Lanolin, Propylene Glycol, Phthalates, Mineral Oil, Petrolatum and Sulfates. MAXIMUM RESULTS WITH MINIMUM IRRITATION The health of your skin is paramount to us. Our products will never send your skin into a tailspin -- fixing one problem, only to cause another. That s because all of our products are formulated with skin nurturing ingredients, are allergy or safety-inuse tested and strike the perfect balance between efficacious, yet safe for sensitive skin. NATURAL BEAUTY INDUSTRY Natural and Organic Beauty Market to reach $22bn by 2024 Skincare maintains the top billing in the global organic beauty market, and is expected to emerge the most attractive segment with 30.9% share by 2024, followed by haircare. This means that natural and organic skincare will form close to one-third of the total global organic beauty market. The growth of the skincare products segment in the global natural and organic skin care products market is driven primarily by increasing demand for clean label products, coupled with increasing number of health conscious consumers globally. Owing to increasing popularity and consumer preference towards online retail channel for purchasing cosmetics and hair care products, the global market is expected to witness significant growth over the forecast period. 02 FIRST AID BEAUTY MELINDA@LASTYAK.COM
17 Material Research TYPES OF MATERIALS Paper and cardboard Reusable, recyclable and biodegradable Readily available Use majority recycled paper Biodegradable plastic Commonly used in plastic bags, but can now also be used in bottles Plant-based, toxin free, carbon neutral Recycable and compostable in 80 days Glass Easily recyclable and reusable Easy to sanitize and doesn t release toxins Fabric Recycled cotton is bodegradable and reusable Created from natural materials 02 FIRST AID BEAUTY MELINDA@LASTYAK.COM
18 MOOD BOARD: COMPETITORS 02 FIRST AID BEAUTY
19 02 FIRST AID BEAUTY
20 MOOD BOARD: SUSTAINABILITY 02 FIRST AID BEAUTY
21 02 FIRST AID BEAUTY
22 MOOD BOARD: TYPOGRAPHY 02 FIRST AID BEAUTY
23 Sketches 02 FIRST AID BEAUTY
24 Sketches 02 FIRST AID BEAUTY
25 Sketches 02 FIRST AID BEAUTY
26 Typography FIRST AID BEAUTY FIRST AID BEAUTY FIRST AID BEAUTY FIRST AID BEAUTY FIRST AID BEAUTY FIRST AID BEAUTY FIRST AID BEAUTY FIRST AID BEAUTY FIRST AID BEAUTY FIRST AID BEAUTY First Aid Beauty First Aid Beauty First Aid Beauty First Aid Beauty First Aid Beauty First Aid Beauty First Aid Beauty First Aid Beauty First Aid Beauty First Aid Beauty 02 FIRST AID BEAUTY
27 Typography FAB FAB FAB FAB FAB FAB FAB FAB 02 FIRST AID BEAUTY
28 Branding fab fab fab FIRST AID BEAUTY fab fab fab fab fab FIRST AID BEAUTY fab FIRST AID BEAUTY FIRST AID BEAUTY 02 FIRST AID BEAUTY
29 Branding ORGANIC 02 FIRST AID BEAUTY
30 Prototypes 02 FIRST AID BEAUTY
31 Prototypes 02 FIRST AID BEAUTY
32 Prototypes 02 FIRST AID BEAUTY
33 Prototypes 02 FIRST AID BEAUTY
34 Prototypes 02 FIRST AID BEAUTY
35 Prototypes 02 FIRST AID BEAUTY
36 Final Dielines FIRST AID BEAUTY RENEWING EYE CREAM KEY INGREDIENTS: Shea Butter, Beeswax, Coconut Oil, Lavender extract, Essential oils, Vitamin C. PRINTED ON RECYCLED PAPER First Aid Beauty s organic eye cream is speci cally designed to help minimize the appearance of ne lines, diminish dark circles, and relieve pu ness. Rich in vitamin C, E, and omega fatty acids, our eye cream combines some of the most powerful anti-aging ingredients into one product. INGREDIENTS: Water/Aqua/Eau, Stearic Acid, Glycerin, C12-15 Alkyl Benzoate, Caprylic/Capric Triglyceride, Glyceryl Stearate Se, Glyceryl Stearate, Cetearyl Alcohol, Butyrospermum Parkii Butter, Dimethicone, Squalane, Allantoin, Camellia Sinensis Leaf Extract, Caprylyl Glycol, Ceramide 3 First Aid Beauty s facial scrub is a time-tested and proven formula of natural & organic ingredients that work to exfoliate and cleanse while moisturizing and protecting. KEY INGREDIENTS: Shea butter, beeswax, coconut oil, lavender extract, essential oils, vitamin C. PRINTED ON RECYCLED PAPER FIRST AID BEAUTY EXFOLIATING FACIAL SCRUB INGREDIENTS: Water/Aqua/Eau, Stearic Acid, Glycerin, C12-15 Alkyl Benzoate, Caprylic/Capric Triglyceride, Glyceryl Stearate Se, Glyceryl Stearate, Cetearyl Alcohol, Butyrospermum Parkii Butter, Dimethicone, Squalane, Allantoin, Camellia Sinensis Leaf Extract, Caprylyl Glycol, Ceramide 3, Chrysanthemum Parthenium Extract, Colloidal Oatmeal, Disodium Edta, Eucalyptus Globulus Leaf Oil, Glycyrrhiza Glabra Root Extract, Sodium Hydroxide, Xanthan Gum, Phenoxyethanol. 02 FIRST AID BEAUTY MELINDA@LASTYAK.COM
37 Final Dielines A two step process towards healthy skin. CLEANSE HYDRATE MAXIMUM RESULTS WITH MINIMUM IRRITATION HYDRATE CLEANSE FIRST AID BEAUTY We make products with carefully selected ingredients so you don t have to worry about what s in your skincare. All of our products are free of: Arti cial Colorants, Arti cial Fragrances, Parabens, Alcohol, Lanolin, Propylene Glycol, Phthalates, Mineral Oil, Petrolatum and Sulfates. PRINTED ON RECYCLED PAPER This nourishing daily facial moisturizer provides immediate hydration, leaving skin silky soft and smooth. Meadowfoam Seed Oil, Shea Butter and Avocado Oil soften and hydrate skin while Ceramides help reinforce skin s protective barrier. INGREDIENTS: Water/Aqua/Eau, Stearic Acid, Glycerin, C12-15 Alkyl Benzoate, Caprylic/Capric Triglyceride, Glyceryl Stearate Se, Glyceryl Stearate, Cetearyl Alcohol, Butyrospermum Parkii Butter, Dimethicone, Squalane, Allantoin, Camellia Sinensis Leaf Extract, Caprylyl Glycol, Ceramide 3, Chrysanthemum Parthenium Extract, Colloidal Oatmeal, Disodium Edta, Eucalyptus Globulus Leaf Oil, Glycyrrhiza Glabra Root Extract, Sodium Hydroxide, Xanthan Gum, Phenoxyethanol. A fragrance-free, gentle cleanser that e ectively removes makeup, dirt and grime, leaving skin soft and supple. The whipped texture transforms into a sumptuous cream when blended with water. Infused with a powerful Botanical Antioxidant blend, it helps safeguard skin against environmental aggressors while also calming irritated skin. INGREDIENTS: Water/Aqua/Eau, Sodium Cocoyl Isethionate, Glycerin, Stearic Acid, Stearyl Alcohol, Allantoin, Chrysanthemum Parthenium (Feverfew) Extract, Camellia Sinensis Leaf Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Aloe Barbadensis Leaf Juice, Tocopherol, Ascorbyl Palmitate, Caprylyl Glycol, Sodium Pca, Coco-Glucoside, Glyceryl Oleate, Lecithin, Phenoxyethanol, Sodium Chloride, Disodium Edta, Citric Acid, Maltodextrin, EDTA. 02 FIRST AID BEAUTY MELINDA@LASTYAK.COM
38 Final Design 02 FIRST AID BEAUTY
39 03 HOSTA HAVEN FARMS LOGO DESIGN
40 About the company For anyone seeking plants for that hard-to-fill shade garden, Hosta Haven Farms is heaven. The business, located at 1906 Wright Road, has 400 varieties of homegrown hostas available, including rare and patented hostas. The family owned and operated nursery is the largest grower and supplier in Summit County. They grow, cultivate and divide all plants on the premises. They have six sizes of hostas to choose from, ranging from small to extra large. The nursery also features 50 different kinds of dwarf hostas, which reach 10 inches at maturity, as well as blue, variegated gold and mostly white hostas. Many of the hostas have red detail in the flower stem and flower stocks. Hosta Haven also sells some that can withstand sun. 03 HOSTA HAVEN FARMS
41 Sketches 03 HOSTA HAVEN FARMS
42 Sketches 03 HOSTA HAVEN FARMS
43 Sketches 03 HOSTA HAVEN FARMS
44 Sketches 03 HOSTA HAVEN FARMS
45 Sketches 03 HOSTA HAVEN FARMS
46 Sketches 03 HOSTA HAVEN FARMS
47 Finalized Sketches PICTOGRAM ABSTRACT SYMBOL MONOGRAM WORDMARK COMBINATION 03 HOSTA HAVEN FARMS
48 Computer roughs 03 HOSTA HAVEN FARMS
49 Computer roughs Hosta Haven 03 HOSTA HAVEN FARMS
50 Computer roughs HOSTA HAVEN Hosta Hosta Haven Haven Hosta Haven Hosta Haven hosta haven Hosta Haven FARMS hosta haven FARMS FARMS FARMS 03 HOSTA HAVEN FARMS
51 Computer roughs h h h h FARMS 03 HOSTA HAVEN FARMS MELINDA@LASTYAK.COM
52 Computer roughs FARMS osta haven FARMS HOSTA HAVEN FARMS Hosta Haven F A R M S 03 HOSTA HAVEN FARMS MELINDA@LASTYAK.COM
53 Final Logos 03 HOSTA HAVEN FARMS
54 Stationary 1906 Wright Road Akron, Ohio Frederick Jones 1738 River Dale Road Cuyahoga Falls, OH Wright Road, Akron, OH // // hostahavenfarm.com Frederick Jones 1738 River Dale Road Cuyahoga Falls, OH Dear Frederick Jones, Ecea eos reped modis ratet exceris aped que ma dendi bero blabore, sequi odiae dest, alignis quam accatatio. Ris ea explaborio bearum ime cupta perum ad quatiorerit utempore parchillo quam, ut audit as et que volorib usciasperum quas molor moloribusa sunt estiatur mossinimi, int, tem doles eatetus voloreptaqui opta vel maxim andae custinctem faccum elit faccabo. Et pa doluptatur? Quistib earcimos aut fugitat dolorep rempero et pro dia endus re dolupta tquodicatur, cum hillatum fuga. Nam quatecabo. Ecea eos reped modis ratet exceris aped que ma dendi bero blabore, sequi odiae dest, alignis quam accatatio. Ris ea explaborio bearum ime cupta perum ad quatiorerit erchit, invel iundeni musandenet andae perum et adit, odi dus, a quia ni arcidel estiand ucient vent essunt, od essum et quas utempore parchillo quam, ut audit as et que volorib usciasperum quas molor moloribusa sunt estiatur mossinimi, int, tem doles eatetus voloreptaqui opta vel maxim andae custinctem faccum elit faccabo. Et pa doluptatur? Quistib earcimos aut fugitat dolorep rempero et pro dia endus re dolupta tquodicatur, cum hillatum fuga. Nam quatecabo. Cuptas dolorestiunt et facculpa veritas aspe rem. Quassi nisci tem. Ut quid ute et et aut la vende necepra tectota spedios repedi voloresed quam nulpa coraerspis minverovid magnim sequaspis in num estiatur? Sincierly, Jamie Sandals Jamie Sandals Associate CEO Kathy Glidden // HEAD OF MANAGEMENT 1906 Wright Road // Akron, Ohio hostahavenfarm.com // hhfarms88@aol.com O: // M: Your Source for Hosta Plants. 03 HOSTA HAVEN FARMS MELINDA@LASTYAK.COM
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