SATINIQUE Texturing Matte Wax

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Antony Mason
5 years ago
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1 KEY PRODUCT MESSAGE This styling wax gives medium, natural definition and allows easy sculpting and shaping. COLLECTION OVERVIEW SATINIQUE haircare knows that when your hair looks and feels good, you feel more beautiful and confident. SATINIQUE haircare is a three part approach for true customisation: Care, Treat and Style. Care: Shampoos and conditioners targeted to specific needs. Treat: Treatments to repair, renew and revitalise. Style: Formulas to shape, hold and help create any look. SATINIQUE scientists combined their nutritional and beauty expertise to incorporate innovative ingredients for hair health. Premium hair care products, perfect for all ages, all ethnicities, all around the world. PRODUCT OVERVIEW SATINIQUE Texturing Matte Wax was created to Style hair. Tames fly-aways, adds definition and control. For all hair types, and ideal for shorter hairstyles and for creating texture and definition.

2 FEATURES / BENEFITS FEATURE Exclusive blend of waxes and polymers Matte finish BENEFIT Separates and defines. Provides medium hold. Waxes adheres to individual hairs so it stays in place all day. Hair never looks greasy, has a natural looking finish. Non-flaking formula Invisible on hair; never shows up on clothes. PRODUCT USAGE This wax is non-sticky, non-greasy. Rub desired amount on hands and work through dry hair. Reapply for a more texturised effect. Gentle enough to use every day. FRAGRANCE All SATINIQUE products are enhanced with carefully-selected fruity and floral fragrances which heighten the usage experience. Texturing Matte Wax features a crisp, vibrant fragrance with notes of pear, green apple, rose, and musk.

3 TARGET CUSTOMERS They believe that hair is a dynamic expression of individuality. They are interested in maintaining an overall healthy look and understand the link between beauty and health. They are discerning about beauty products, and have tried or are interested in trying other premium haircare products. They who want to add texture, style and definition to shorter hairstyles. CONVERSATION STARTERS When you are engaging in a selling conversation with a customer, start by asking questions about their hair care regimen or if they have styling needs. What is your favorite thing about your current hair care products? What do you use to take care of your hair?/do you use hair styling products? If there is one thing you would change about your hair what would it be? How are you quickly styling your hair? Do you know any friends orfamily members who have a short hairstyle that needs easy definition? STYLING TIP Rub a small amount of Texturing Wax between palms of hands, apply through damp hair, blow dry hair and reapply for more volume and sculptured hold. Apply Volumising Mousse to damp hair and blow dry as usual, follow with Texturing Matte Wax for a less sculpted more casual look.

4 DEMONSTRATIONS Demonstrations are the most powerful way to engage the customer and show the incredible effectiveness of SATINIQUE products.

They can be performed one-on-one or as part of a group demonstration. Use them individually, or, to help reinforce usage and cross selling, show them in this order.

You will need: SATINIQUE Texturing Matte Wax Instructions: 1. PREP: Apply a pea-sized amount between fingers. 2.

4 4 DEMONSTRATIONS Demonstrations are the most powerful way to engage the customer and show the incredible effectiveness of SATINIQUE products. Below are three demonstrations specially designed to highlight the key benefits of this product while intriguing the participants. They can be performed one-on-one or as part of a group demonstration. Use them individually, or, to help reinforce usage and cross selling, show them in this order. QUICK CONTROL Purpose: Showcases how the SATINIQUE Texturing Matte Wax, traditionally used on shorter hair, controls flyaways and creates texture. You will need: SATINIQUE Texturing Matte Wax Instructions: 1. PREP: Apply a pea-sized amount between fingers. 2. PREP: Work product throughout the hair to create texture and definition. Continue to reapply product for a more texturised effect. 3. DEMO: Explain how the Texturing Matte Wax helps create texture and definition for a look that lasts. Result: Explain how Texturing Matte Wax provides versatile ways to achieve long lasting, controlled styling. STEP 1 STEP 2 STEP 3

5 CROSS SELLING PRODUCTS As you are starting the conversation about a SATINIQUE product, maximise the opportunity to connect it to related products, allowing customers to experience all of the Care, Treat and Style benefits of the SATINIQUE collection. Specific Cross Selling Opportunities: Care with 2 IN 1 Shampoo and Conditioner: A premium 2 in1 solution, perfect for simplifying a haircare routine: cleanses and conditions in one step. All hair types. Style with Final Step Finishing Spray: A premium aerosol hair spray that provides long-lasting, strong hold all day. For all hair types. FOLLOW-UP After 2 Days: Follow-up with your customer to see how they like the product. Make sure to ask if they have any questions about their purchase. After 3-4 Weeks: Ask your customer what changes they have noticed in the way their hair looks and feels. This is also a great time to invite overall feedback on the product and recommend another SATINIQUE product, like the Texturing Matte Wax. After 6-8 Weeks: Follow-up with your customer after 6-8 weeks to see if they would like to place another order. This is also another opportunity to cross sell other products in the SATINIQUE Collection (See above for cross selling recommendations.)

SATINIQUE Straightening Balm

SATINIQUE Straightening Balm 1 KEY PRODUCT MESSAGE This creamy, styling balm helps tame and smooth hair during heat styling for all day humidity resistance. COLLECTION OVERVIEW SATINIQUE haircare knows that when your hair looks and