Brand Story. We believe that Healthy + Strong = Beautiful Nails

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1 Brand Introduction

2 Brand Story Adesse New York is a luxury collection of Anti-aging Nail Treatment and Organic Infused Nail Lacquer, inspired by the iconic style of New York and crafted with only the finest organic pigments, micas, minerals and essential oils. All of our products are infused with organic Bamboo Extract, Shea and Argan Oils, packed with Omega 3, 6 and 9. All are Made in New York, Vegan, Cruelty Free and Free from the 12 most toxic and harmful chemicals. Our inspiration for the brand came from a need in the global market for nail products that were safe, that improved the condition of the nails and were a joy to experience. We believe that Healthy + Strong = Beautiful Nails So we developed the Anti-aging Nail Treatment Collection to address the most common of nail problems; imperfections, discoloration, dehydration, damaged cuticles, ridges and breakage. Our skin care approach to product development ensures that all of our products multitask to help improve the overall condition of the nails and cuticles. Our carefully blended complex of power packed ingredients and delicate fragrances ensure that interaction with our products is a delightful sensorial experience. Our Nail Lacquer Collection includes long wearing Gel Effect, high definition Liquid Chrome and multi-size Glitter. Our full range of colors are inspired by the beauty, trends and style of New York City and each is named in honor of an iconic place in the city. Polish is designed to be mixed and matched, so customers can create looks that are individual and highly personalized. Brought to you with Passion from New York, Suzanne Roberta Founding Partner

3 Why Adesse New York? How we re different from other nail brands At Adesse New York, we take a skin care product development approach to all of our premium nail treatment and nail polish products. We believe that healthy and strong are the foundation for beautiful nails. All of our products are made in New York, vegan, cruelty free and 12 Free. We use only the finest natural and organic ingredients in our products and formulate out all of the 12 most toxic and harmful ingredients. Our products do not contain: Dibutyl Phthalate (DBP) Toluene Camphor Formaldehyde Formaldehyde Resin Parabens 7. Sulfates 8. Phthalates 9. Petrochemicals 10. GMO s 11.Triclosan 12.Triphenyl Phosphate Adesse New York is an agile company which allows us to continuously innovate and bring new products to market quickly and efficiently. Our lean organization and highly optimized supply chain enable us to be extremely price competitive, offering optimal earning potential for our retail customers. We use the most advanced formulating and manufacturing technologies in our ISO 9001 certified manufacturing facility. We are committed to giving our customers a sensorial experience like none other in the nail category.

4 Nail Treatment Essentials Collection Purifying Nail Cleanser Neroli Flower Cuticle Oil Fortifying Shea Treatment Nail Defense Cuticle Energizer Strengthening Bamboo Cream Nail Growth Optimizer CC Smoothing Base Coat Brightening Base Coat Diamond Shine Top Coat Sweet Almond Cuticle Oil Ultra Suede Matte Top Coat

5 Organic Infused Nail Lacquer Gel Effect Collection a super luxurious polish that gives nails the plump appearance of a gel manicure without drying under an LED or UV lamp. The long-wearing chip resistant polish is made from natural and organic pigments, micas and minerals. It contains a proprietary blend or organic bamboo extract, shea and argan oils to hydrate and rejuvenate the nails. Available in five New York inspired collections; featuring twenty-five colors ranging from delicate to edgy. Liquid Chrome Collection is a cornucopia of high-definition pigments that converge to create a look that is bold, sleek and one-of-a-kind. Our unique formulating process allows for a diversity of colors to co-exist in each bottle. Each color is showcased differently as light dances across the nails. Our inspiration draws from the Manhattan Skyline itself; featuring the warm pink-gold of sunset, the dancing blues and greens of night to the pale soulful silver of dawn. We like to call this collection liquid New York awesomeness. Features six colors. Glitter Collection is a profusion of styles, textures and colors that range from delicate whisper hints of sparkle to chunky bold multi-color, multi-shape selections. When creating the Adesse Glitter Collection, we drew our inspiration from all things that sparkled; fashionable cocktails, glittering runway fashion and the beauty of nature herself. We use only the highest grade of cosmetic glitter in our collection. Available in eighteen colors. Adesse Nail Lacquer is designed to be mixed and matched to create highly personalized looks. The self-leveling brush delivers the perfect amount of polish each time. The polish is 5 free and does not contain toluene, formaldehyde, formaldehyde resin, camphor or DPB. It does not contain parabens, sulfates, synthetic fragrances, petrochemicals, phthalates, GMO s or triclosan.

6 Air Gel Peel Off Adesse New York Air Gel Peel Off is the world s only breathable 3- in-1 gel polish that doesn t require soaking or scraping to remove. Our proprietary one-step formula includes the base + color + top coat in one easy application that dries under an LED lamp in 30 seconds. It can be peeled off after ten days of wear and lasts for up to two weeks. The scientifically advanced formula delivers a super shiny, professional salon manicure at home in minutes that won t chip, scratch, or damage the nails, while the self-leveling brush delivers the perfect amount of polish each time. What it is: An advanced elasticized gel polymer that lightly bonds to the surface of the nail. It allows air to circulate between the nail and the polish; enabling the nails to breathe, strengthen and grow. It gives the nails a super shiny, chip resistant professional gel manicure that wears for up to two weeks. How it works: Photo-initiators in the gel polish are activated by the LED light; drying the polish to a flawless, high definition chip and scratch resistant finish in just 30 seconds. Why it s better: Traditional gel polish doesn t allow the nails to breathe which damages the nails and stunts growth. Over time, this becomes irreversible and leads to permanent nail damage. Removal is done by scraping and soaking in harmful chemicals; leading to further damage. Air Gel Peel Off by Adesse New York is the only gel nail polish that allows the nails to breathe, grow and strengthen. It is the healthiest, anti-aging gel polish on the market. Available Q2 2016

7 Thank You! Thank you for reviewing our Introductory Brand Presentation. If you would like to view our Comprehensive Brand Presentation, please contact us by and we will gladly send you a copy. It is a large file and may be downloaded via Drop Box. If you would additional information about Adesse New York, please visit our web site: Please consider following us on Social Media: Facebook: Twitter: Instagram: Pinterest: You can contact us: By contact@adesseny.com By Phone: Mailing Address: 244 Fifth Avenue, Suite S273 New York, NY 10001