product KNOWLEDGE guide

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1 product KNOWLEDGE guide

2 Why Alterna Haircare? Katie Holmes younger-looking hair after just one use. Anti-Aging Haircare. Powered by Caviar. Rich in Omega 3 s and vitamins A & D, Caviar transforms dull, dry hair. 100% of women saw improvement in*: Shine Texture Softness Manageability 100% FREE OF: PARABENS, SULFATES, & PHTHALATES * Based on a consumer perception study of CAVIAR Moisture Shampoo & Conditioner. Results after just 1 use. Individual results may vary. With a reputation built on innovative ingredients & state-of-the-art, result driven formulas Alterna has been setting haircare industry standards since INNOVATIVE INGREDIENTS & CUTTING-EDGE, PROPRIETARY TECHNOLOGY Caviar, Seasilk, Hemp, Bamboo and Kendi Oil are just a few of the innovative ingredients that Alterna puts into its formulas coupled with advanced, proprietary technologies, such as Enzymetherapy, an enzyme delivery system enabling the absorption of essential ingredients for superior keratin production, and Color Hold, a patented technology protecting hair from color fade & wash out, Alterna products deliver superior results, guaranteed. GOOD FOR YOU BEAUTY Alterna is conscious of the environment and your health, so what we put in to our products is just as important as what leave out. We strive to be FREE OF: Sulfates, Parabens, Gluten, Phthalates, Sodium Chloride, Synthetic Color, DEA, TEA, Paraffin, Mineral Oil, Petrolatum & PABA. 2

3 Our Star Products Caviar Replenishing Moisture Shampoo & Conditioner Hydrates moisture-starved hair while protecting from future damage. When used together, CAVIAR Anti-Aging Moisture Shampoo & Conditioner are proven to minimize the visible signs of aging hair. For my everyday shampoo and conditioner... I love Caviar Moisture. The Caviar Moisture Shampoo & Conditioner have anti-aging properties that make my hair so much smoother and shinier, and keep it looking young and healthy. Bamboo Smooth Kendi Dry Oil Mist Lightweight, instantly absorbing mist eliminates frizz, shields hair from heat styling tools and enhances shine. Best for medium hair types. Bamboo Smooth Kendi Dry Oil Mist has transformed the texture of my hair! Not only do I love the light scent of it, but it has given me noticeably smoother, shinier hair. Caviar CC Cream Miracle leave-in cream that delivers 10 benefits in one easy step. Provides complete: - Moisture - Manageability - Shine - Strength - Smoothness - Anti-Breakage - Softness - Heat Protection - UV Protection - Light Hold I love Caviar CC Cream because it does so much for my hair, and I only have to use one product. I love products that save me time. Bamboo Volume 48-Hour Sustainable Volume Spray Weightless spray immediately thickens each strand, amplifying volume by 105% for 48 hours.* Bamboo 48 Hour Volume Spray is one of my go-to products when I m looking for lots of volume. I love that I can go to sleep on my hair and still have volume when I wake up the next day. I don t have to wash or re-style it and it still looks and feels amazing. * When used with Volume Shampoo and Conditioner versus untreated hair. 3

4 BAMBOO Everyday Care for Sustainable Healthy Hair Bamboo Smooth, Shine, Volume, Color Hold+, Men s & Style Collections are made with Certified Organic ingredients that are grown responsibly & traded ethically. Each line contains strengthening Bamboo Extract combined with a powerhouse ingredient like Kendi Oil, Indian Gooseberry, Maca Root, Kalahari Melon Seed, Hemp Seed Oil or Blue Yucca for formulas that cultivate unbeatable results. Guaranteed. FREE OF: sulfates, phthalates, parabens, gluten, sodium chloride & synthetic color, DEA, TEA & PABA. 4

5 BAMBOO BAMBOO Smooth Collection cultivate strong, sleek, frizz-free hair Pure Organic Bamboo Extract from our planet s most resilient botanical resource immediately boosts hair s intrinsic strength and lays the foundation for healthier hair. Rare Organic Kendi Oil a robust source of multiple essential fatty acids (Omegas 3, 6 & 9) repairs and maintains your hair s natural lipid layer. 5

6 BAMBOO Smooth Anti-Frizz Shampoo & Conditioner ANTI-FRIZZ SHAMPOO & CONDITIONER combine strengthening pure Organic Bamboo Extract and smoothing Organic Kendi Oil to achieve the ideal level of moisture needed to lay the foundation for healthier hair. Freshly cleansed, hair is left stronger & silky smooth with a frizz-free texture. With ColorHold technology for color retention. Gently cleanses & conditions without sulfates, sodium chloride or parabens Provides the ideal level of moisture needed for smooth, sleek styles Improves overall look & feel of hair Smoothes hair while providing humidity resistant Protects Color Organic Bamboo Extract: Immediately boosts hair s intrinsic strength, flexibility & sustainability for stronger, healthier, better-performing hair. Organic Kendi Oil: Works to repair & maintain the hair s lipid layer. Protects hair from future damage by infusing it with multiple essential fatty acids (Omegas 3,6,9). White Freesia, Leafy Greens, Sicilian Lemon, Lily of the Valley & Exotic Orchid GOOD FOR YOU BEAUTY Formulated with Certified Organic Ingredients, grown responsibly & traded ethically. Their production & sale aids in supporting the development of local communities while remaining environmentally friendly. FREE OF: Sulfates, Sodium Chlor ide, Parabens, Gluten, DEA/TEA, Phthalates, Triclosan, Synthetic Dye Massage shampoo throughout wet hair & scalp. Rinse thoroughly.repeat if necessary. Follow with Bamboo Smooth Anti-Frizz Conditioner for optimal results. BAMBOO Smooth Kendi Oil Pure Treatment Oil BAMBOO Smooth Kendi Oil Dry Oil Mist BAMBOO Smooth Frizz Correcting Styling Lotion Safe for all hair types. Safe for all types of hair, especially those treated with color, keratin smoothing treatment, or straightening treatment/ perm. Anti-frizz, smoothing, strength, moisture, nourishing color protection, hair health 8.5 oz. / 250ml 67.6 oz./ 2000ml - Professional Size 6

7 BAMBOO Smooth Kendi Intense Moisture Masque KENDI INTENSE MOISTURE MASQUE combines strengthening pure Organic Bamboo Extract with smoothing Organic Kendi Oil in a deeply penetrating moisture treatment that nurtures frazzled hair visibly transforming it into strong, sleek, frizz-free strands. With Color Hold technology for color retention. Deeply penetrateshair nurturing frazzled strands while infusing them with hydration and vital nutrients they need Transforms rough, unruly hair into smooth, sleek strands while eliminating frizz & split ends Fortifies follicles for stronger, healthier hair Hair is smoother & more manageable after just one use Protects color Organic Bamboo Extract: Immediately boosts hair s intrinsic strength, flexibility & sustainability for stronger, healthier, better-performing hair. Organic Kendi Oil: Works to repair & maintain the hair s lipid layer. Protects hair from future damage by infusing it with multiple essential fatty acids (Omegas 3,6,9). White Freesia, Leafy Greens, Sicilian Lemon, Lily of the Valley & Exotic Orchid GOOD FOR YOU BEAUTY Formulated with Certified Organic Ingredients, grown responsibly & traded ethically. Their production & sale aids in supporting the development of local communities while remaining environmentally friendly. FREE OF: Parabens, Sodium Chlor ide, Gluten, DEA/TEA, Pht halates, Triclosan, Synthetic Dye After cleansing hair, remove excess water and apply to clean, damp hair. Leave on for 3 minutes. Rinse well. BAMBOO Smooth Anti-Frizz Shampoo BAMBOO Smooth Kendi Oil Pure Treatment Oil BAMBOO Smooth Anti-Humidity Hairspray Safe for all hair types. Safe for all types of hair, especially those treated with color, keratin smoothing treatment, or straightening treatment/ perm. Anti-frizz, smoothing, strength, moisture, nourishing color protection, hair health 5 oz. /42g 7

8 BAMBOO Smooth Kendi Pure Treatment Oil Best for use on medium to thick hair types, instantly absorbing BAMBOO SMOOTH KENDI PURE TREATMENT OIL made with strengthening Organic Bamboo & smoothing Organic Kendi Oil can be used as a treatment or style primer to banish frizz and imparts intense shine while providing vital nutrients. With Color Hold for color retention. Transforms rough, unruly hair into smooth, sleek strands while eliminating frizz & split ends Deeply nourishes and restores hair to a healthy state Seals split ends and frays damaged by environmental factors and chemical processing Organic Bamboo Extract: Immediately boosts hair s intrinsic strength, flexibility & sustainability for stronger, healthier, better-performing hair. Organic Kendi Oil: Works to repair & maintain the hair s lipid layer. Protects hair from future damage by infusing it with multiple essential fatty acids (Omegas 3,6,9). White Freesia, Leafy Greens, Sicilian Lemon, Lily of the Valley & Exotic Orchid GOOD FOR YOU BEAUTY Formulated with Certified Organic Ingredients, grown responsibly & traded ethically. Their production & sale aids in supporting the development of local communities while remaining environmentally friendly. FREE OF: Parabens, Phthalates, Sodium Chloride, Gluten, DEA/TEA, Mineral Oil, Petrolatum, Triclosan, Synthetic Dye As a styling aid: apply a small amount throughout damp hair and style as usual. As an oil treatment: 1-2 time per week, apply liberally to dry hair & leave on for 10 minutes. Wash hair as usual. CLINICALLY PROVEN 75% of consumers preferred Bamboo Smooth Kendi Oil to the leading Argan Oil product* *Consumer preference based on price & performance measures including frizz, smoothness, softness & shine BAMBOO Smooth Anti-Frizz Shampoo & Conditioner BAMBOO Smooth Anti-Breakage Thermal Protectant Spray BAMBOO Smooth Anti-Humidity Hairspray Safe for all hair types. Safe for all types of hair, especially those treated with color, keratin smoothing treatment, or straightening treatment/ perm. Anti-frizz, smoothing, strength, moisture, nourishing color protection, hair health 1.7 oz. / 50ml 6 oz. / 180ml - Professional Size 8

9 BAMBOO Smooth Kendi Oil Dry Oil Mist Best for use on fine to medium hair types, BAMBOO SMOOTH KENDI DRY OIL MIST is a weightless, nutrient rich treatment & style-primer that combines strengthening, pure Organic Bamboo with smoothing, Organic Kendi Oil to eliminate frizz, protect hair from heat styling tools, enhance shine & protect color while boosting your hair s health. With Color Hold for color retention. Transforms rough, unruly hair into smooth, sleek strands while eliminating frizz & split ends Fortifies follicles for stronger, healthier hair Hair is smoother & more manageable after just one use. Protects color Organic Bamboo Extract: Immediately boosts hair s intrinsic strength, flexibility & sustainability for stronger, healthier, better-performing hair. Organic Kendi Oil: Works to repair & maintain the hair s lipid layer. Protects hair from future damage by infusing it with multiple essential fatty acids (Omegas 3,6,9). White Freesia, Leafy Greens, Sicilian Lemon, Lily of the Valley & Exotic Orchid GOOD FOR YOU BEAUTY Formulated with Certified Organic Ingredients, grown responsibly & traded ethically. Their production & sale aids in supporting the development of local communities while remaining environmentally friendly. FREE OF: Parabens, Phthalates, Sodium Chloride, Gluten, DEA/TEA, Mineral Oil, Petrolatum, Triclosan, Synthetic Dye Spray liberally throughout damp hair and style as usual. May be used on dry hair to enhance shine. CLINICALLY PROVEN 75% of consumers preferred Bamboo Smooth Kendi Oil to the leading Argan Oil product* *Consumer preference based on price & performance measures including frizz, smoothness, softness & shine BAMBOO Smooth Anti-Frizz Shampoo & Conditioner BAMBOO Smooth Frizz Correcting Styling Lotion BAMBOO Smooth Anti-Breakage Thermal Protectant Spray Safe for all hair types. Safe for all types of hair, especially those treated with color, keratin smoothing treatment, or straightening treatment/ perm. Anti-frizz, smoothing, strength, moisture, nourishing color protection, hair health 4.2 oz. / 125ml 9

10 BAMBOO Smooth Kendi Oil Dry Oil Micromist Alterna s widely popular smoothing Kendi Dry Oil Mist is now available as a weightless micromist to control frizz on even the finest hair. Provides an ultra-lightweight, satin finish for frizzy hair Helps tame flyaways Strengthens hair with eco-certified Bamboo and other vital nutrients Absorbs instantly for immediate results Protects color Organic Bamboo Extract: Immediately boosts hair s intrinsic strength, flexibility & sustainability for stronger, healthier, better-performing hair. Organic Kendi Oil: Works to repair & maintain the hair s lipid layer. Protects hair from future damage by infusing it with multiple essential fatty acids (Omegas 3,6,9). White Freesia, Leafy Greens, Sicilian Lemon, Lily of the Valley & Exotic Orchid GOOD FOR YOU BEAUTY Formulated with Certified Organic Ingredients, grown responsibly & traded ethically. Their production & sale aids in supporting the development of local communities while remaining environmentally friendly. FREE OF: Parabens, Phthalates, Sodium Chloride, Gluten, DEA/TEA, Mineral Oil, Petrolatum, Triclosan, Synthetic Dye Control frizz and smooth even the finest thin hair by misting over damp hair. Polish the finished look by misting over styled hair. CLINICALLY PROVEN 75% of consumers preferred Bamboo Smooth Kendi Oil to the leading Argan Oil product* *Consumer preference based on price & performance measures including frizz, smoothness, softness & shine BAMBOO Smooth Anti-Frizz Shampoo & Conditioner BAMBOO Smooth Frizz Correcting Styling Lotion BAMBOO Smooth Anti-Breakage Thermal Protectant Spray Safe for all hair types, even the lightest ones. Safe for all types of hair, especially those treated with color, keratin smoothing treatment, or straightening treatment/perm. Anti-frizz, smoothing, strength, moisture, nourishing color protection, hair health 5 oz. / 142g 10

11 BAMBOO Smooth Anti-Breakage Thermal Protectant Spray ANTI-BREAKAGE THERMAL PROTECTANT SPRAY instantly protects and strengthens hair, reducing damage by 87% while smoothing strands & providing maximum anti-breakage protection from chemical treatments and heat styling tools. Offers one of the highest levels of thermal protection available protects from heat up to 220ºC Repairs and helps protect against damage caused by high temperature heat styling tools and harsh chemicals Fortifies hair by naturally increasing its strength and elasticity Reinforces hair s inner structural integrity with intensive moisture and vital nutrients Forms a protective barrier around the hair s outer layer to help prevent breakage, splitting and snapping Gently smoothes cuticles to reduce damage caused by friction Helps detangle hair, preventing breakage by making combing easier Organic Bamboo Extract: Immediately boosts hair s intrinsic strength, flexibility & sustainability for stronger, healthier, better-performing hair. Organic Kendi Oil: Works to repair & maintain the hair s lipid layer. Protects hair from future damage by infusing it with multiple essential fatty acids (Omegas 3,6,9). White Freesia, Leafy Greens, Sicilian Lemon, Lily of the Valley & Exotic Orchid GOOD FOR YOU BEAUTY Formulated with Certified Organic Ingredients, grown responsibly & traded ethically. Their production & sale aids in supporting the development of local communities while remaining environmentally friendly. FREE OF: Parabens, Gluten, Phthalates, Synthetic Color, Mineral Oil, Petroleum & PABA Apply to freshly cleansed, towel dried hair prior to styling. Can be used with any Bamboo Styling. CLINICALLY PROVEN Provides thermal protection up to 220ºC & Prevents breakage by 87%. BAMBOO Smooth Anti-Frizz Shampoo & Conditioner BAMBOO Smooth Frizz Correcting Styling Lotion BAMBOO Smooth Intensive Moisture Masque 220ºC Safe for all hair types. Safe for all types of hair, especially those treated with color, keratin smoothing treatment, or straightening treatment/ perm. Anti-frizz, smoothing, strength, moisture, nourishing color protection, hair health 4 oz. / 100ml 11

12 BAMBOO Smooth Anti-Humidity Hair Spray ANTI-HUMIDITY HAIRSPRAY is a weightless, ultra-dry hair spray with flexible hold that combines strengthening, pure Organic Bamboo with smoothing, Organic Kendi Oil to act as a barrier to humid conditions, locking out frizz while locking in style. With Color Hold Technology for color retention. Flexible hold, never sticky or stiff Acts as a barrier to humid conditions, locking out frizz while locking in style Extends the life of your smooth blowout with built-in humidity resistance Protects Color with Color Hold Technology Organic Bamboo Extract: Immediately boosts hair s intrinsic strength, flexibility & sustainability for stronger, healthier, better-performing hair. Organic Kendi Oil: Works to repair & maintain the hair s lipid layer. Protects hair from future damage by infusing it with multiple essential fatty acids (Omegas 3,6,9). White Freesia, Leafy Greens, Sicilian Lemon, Lily of the Valley & Exotic Orchid GOOD FOR YOU BEAUTY Formulated with Certified Organic Ingredients, grown responsibly & traded ethically. Their production & sale aids in supporting the development of local communities while remaining environmentally friendly. FREE OF: Parabens, Phthalates, Synthetic Color, Mineral Oil, Gluten, Petrolatum & PABA Style hair as desired. Hold can 6-12 inches away from hair & spray liberally. BAMBOO Smooth Anti-Frizz Shampoo & Conditioner BAMBOO Smooth Anti-Breakage Thermal Protectant Spray BAMBOO Smooth Frizz Correcting Styling Lotion Safe for all hair types. Safe for all types of hair, especially those treated with color, keratin smoothing treatment, or straightening treatment/ perm. Anti-frizz, smoothing, strength, moisture, nourishing color protection, hair health 7.4 oz. /213g 12

13 BAMBOO Smooth Curls Anti-Frizz Curl-Defining Cream CURL-DEFINING CREAM is a new styler specially formulated to protect the natural integrity of curls, creating bouncy, frizz-free locks. Together with the Bamboo Smooth Curl Re-activating Spray, these curly hair stylers work in tandem to define, smooth and extend the life of a curl. Anti-Frizz Curl-Defining Cream nourishes curls after washing. This lightweight conditioning formula separates and smooths curls without weighing them down, controlling frizz and adding definition. Provides flexible, non-crunchy hold for curls that are touchably soft. Organic Bamboo Extract: Immediately boosts hair s intrinsic strength, flexibility & sustainability for stronger, healthier, better-performing hair. Organic Kendi Oil: Works to repair & maintain the hair s lipid layer. Protects hair from future damage by infusing it with multiple essential fatty acids (Omegas 3,6,9). White Freesia, Leafy Greens, Sicilian Lemon, Lily of the Valley & Exotic Orchid GOOD FOR YOU BEAUTY Formulated with Certified Organic Ingredients, grown responsibly & traded ethically. Their production & sale aids in supporting the development of local communities while remaining environmentally friendly. FREE OF: Parabens, Phthalates, Synthetic Color, Mineral Oil, Gluten, Petrolatum & PABA Apply a dime-size amount evenly throughout clean, toweldried hair before allowing to air dry or diffusing to protect the natural integrity of each curl. Can also be used on dry hair to add texture and enhance shine. For best results, use with BAMBOO Smooth Anti-Frizz Shampoo & Conditioner for added smoothing benefits. BAMBOO Smooth Anti-Frizz Shampoo & Conditioner BAMBOO Smooth Anti-Humidity Hair Spray BAMBOO Smooth Kendi Oil Dry Oil Mist Fine to thick curly haired women who want to wear their hair curly without worrying about frizz. Women with extra coarse curls can add BAMBOO Smooth Kendi Pure Treatment Oil to their routine for additional treatment and smoothing benefits. Anti-frizz, unruly curls, smoothing, strength, moisture, nourishing color protection, hair health 4.5 oz. /133ml 13

14 BAMBOO Smooth Curls Anti-Frizz Curl Re-Activating Spray CURL RE-ACTIVATING SPRAY is a new styler specially formulated to protect the natural integrity of curls, creating bouncy, frizz-free locks. Together with the Bamboo Smooth Curl-Defining Cream, these curly hair stylers work in tandem to define, smooth and extend the life of a curl. Anti-Frizz Curl Re-Activating Spray revives curls on second day hair. This lightweight mist re-activates, enhances and tames frizzy curls without weighing them down. Perfect for redefining curls on second day hair or for touch-ups before a night out. Leaves curls smooth, soft and touchable. Organic Bamboo Extract: Immediately boosts hair s intrinsic strength, flexibility & sustainability for stronger, healthier, better-performing hair. Organic Kendi Oil: Works to repair & maintain the hair s lipid layer. Protects hair from future damage by infusing it with multiple essential fatty acids (Omegas 3,6,9). White Freesia, Leafy Greens, Sicilian Lemon, Lily of the Valley & Exotic Orchid GOOD FOR YOU BEAUTY Formulated with Certified Organic Ingredients, grown responsibly & traded ethically. Their production & sale aids in supporting the development of local communities while remaining environmentally friendly. FREE OF: Parabens, Phthalates, Synthetic Color, Mineral Oil, Gluten, Petrolatum & PABA Spray evenly on dry hair to reactivate curls, using your fingers to reshape and scrunch curls back into place. Can also be used on damp hair prior to styling.for best results, use with BAMBOO Smooth Anti-Frizz Shampoo & Conditioner for added smoothing benefits. BAMBOO Smooth Anti-Frizz Shampoo & Conditioner BAMBOO Smooth Anti-Humidity Hair Spray BAMBOO Smooth Kendi Oil Dry Oil Mist Fine to thick curly haired women who want to wear their hair curly without worrying about frizz. Women with extra coarse curls can add BAMBOO Smooth Kendi Pure Treatment Oil to their routine for additional treatment and smoothing benefits. Anti-frizz, unruly curls, smoothing, strength, moisture, nourishing color protection, hair health 4.2 oz. /125ml 14

15 BAMBOO Anti-Frizz AM Daytime Smoothing Blowout Balm Tame even the most frizzy, unruly hair with the breakthrough 2-step AM/PM Anti-Frizz System for longlasting sleek, smooth blowouts! Seal in long-lasting smoothness & humidity protection with this heatactivated blowout balm. WHO IS IT FOR? Women with normal to thick hair who prefer to wear their hair straight. Ideal for those with curly, unruly or frizz- & humidity-prone hair seeking a longer-lasting smoothing solution. THE BENEFITS Smooths hair cuticle to create a protective barrier to block in moisture & block out humidity Create lightweight buoyancy in curly hair, negating frizz Clinically proven to reduce breakage by 88% and provide 450 F/232 C heat protection.* Following the Overnight Smoothing Treatment, cleanse & condition the hair with Bamboo Anti-Frizz Shampoo & Conditioner. Apply the Daytime Smoothing Blowout Balm throughout towel-dried hair & blow dry in sections. Once completely dry, follow each section with a flat iron. SmoothSeal Technology: Proprietary blend of oils that helps to instantly nourish dry, dull & frizzy strands for smoother, silkier, shinier hair. Creates a lightweight 360 shield around hair to block out future frizz caused by humidity and heat. Organic Kendi Oil: A powerhouse of Omegas 3, 6 & 9 that smooths and nourishes the hair s lipid layer to reduce frizz while protecting from future damage. Organic Bamboo Extract: Infuses hair with weightless moisture & vital nutrients, laying the foundation for strong, healthy hair. ColorHold : A proprietary technology that locks in hair color brightness. FREE OF Parabens, Sulfates, Phthalates & Synthetic Color 15

16 BAMBOO Anti-Frizz PM Overnight Smoothing Blowout Balm Tame even the most frizzy, unruly hair with the breakthrough 2-step AM/PM Anti-Frizz System for longlasting sleek, smooth blowouts! Help start the smoothing process while you sleep with this restorative overnight treatment. Instantly absorbing formula nourishes & conditions the hair for a noticeably shiny, smooth, soft feel. Preps hair for optimal smooth styling in the morning. WHO IS IT FOR? Women with normal to thick hair who prefer to wear their hair straight. Ideal for those with curly, unruly or frizz- & humidity-prone hair seeking a longer-lasting smoothing solution. THE BENEFITS Nourishes & conditions the hair Instantly absorbs Preps hair for optimal smooth styling in the morning Prep hair with the Overnight Smoothing Treatment by applying throughout dry hair before bed. Focus mid-lengths to the ends of hair. Organic Bamboo Extract : Immediately boosts hair's strength, flexibility & sustainability for stronger, healthier hair. Organic Kendi Oil: Works to repair & smooth the hair's lipid layer. Protects from future damage. From the island of Sulawesi, this highly sustainable ingredient supports local communities and is collected with zero negative environmental impact. Color Hold : A proprietary technology infuses hair with plant-derived melanin for extreme color protection and prevents color wash out. Protects hair from UVA, UVB & visible light including artificial light sources. FREE OF Parabens, Sulfates, Phthalates & Synthetic Color 16

17 BAMBOO BAMBOO Shine Collection cultivate strong, brilliantly glossy hair Pure Organic Bamboo Extract from our planet s most resiliant botanical resource immediately boosts hair s intrinsic strength and lays the foundation for healthier hair. Shine Amplifying Organic Indian Gooseberry is nature s proven secret to brilliantly shiny hair. This natural ingredient nourishes, moisturizes and protects each strand with vital nutrients while illuminating hair with a sheer veil of mirror-like shine. 17

18 BAMBOO Luminous Shine Shampoo & Conditioner LUMINOUS SHINE SHAMPOO & CONDITIONER combine strengthening pure Organic Bamboo Extract and shineamplifying Organic Indian Gooseberry in gentle sulfate & sodium chloride free formulas that cleanses & moisturizes hair to restore strength & healthy radiance. With Color Hold technology for color retention. Infuses hair with moisture and vital nutrients laying the foundation for healthy glossy hair Anti-oxidants prevent free radical damage that can weaken hair causing loss of shine Improves overall look & feel of hair Protects color Organic Bamboo Extract: Immediately boosts hair s intrinsic strength, flexibility & sustainability for stronger, healthier, better-performing hair. Organic Indian Gooseberry: Contains the highest level of vitamin C of any naturally occurring substance and a complex profile of hair structure supporting amino acids, vitamins & minerals to nourish & protect hair, replenish moisture and weightlessly coat hair with a veil of mirror-like shine for healthy hair with exceptional luster. Fresh Green Tea, Gooseberry, Juniper & Leafy Greens GOOD FOR YOU BEAUTY Formulated with Certified Organic Ingredients, grown responsibly & traded ethically. Their production & sale aids in supporting the development of local communities while remaining environmentally friendly. FREE OF: Sulfates, Parabens, Sodium Chloride, Gluten, DEA/TEA, Phthalates, Triclosan, Synthetic Dye Massage shampoo throughout wet hair & scalp. Rinse thoroughly. Follow with Bamboo Luminous Shine Conditioner for optimal results. BAMBOO Silk-Sleek Brilliance Cream BAMBOO Luminous Shine Mist Safe for all hair types. Safe for all types of hair, especially those treated with color, keratin smoothing treatment, or straightening treatment/ perm. Strength, glossing/ shine/ luster, moisture, color protection 8.5 oz. /250ml 67.6 oz./ 2000ml - Professional Size 18

19 BAMBOO Silk-Sleek Brilliance Cream SILK-SLEEK BRILLIANCE CREAM combines strengthening pure Organic Bamboo Extract with shine amplifying Organic Indian Gooseberry for a nourishing formula that glosses hair with healthy-looking shine & brilliant radiance. Infused with Color Hold for color retention. High gloss cream acts as a sheer veil of shine leaving hair looking naturally vibrant Nourishing formula provides lightweight control & tames frizz Anti-oxidants prevent free radical damage that can weaken hair causing loss of shine Enhances manageability Excellent for straight & curly styles Protects color Organic Bamboo Extract: Immediately boosts hair s intrinsic strength, flexibility & sustainability for stronger, healthier, better-performing hair. Organic Indian Gooseberry: Contains the highest level of vitamin C of any naturally occurring substance and a complex profile of hair structure supporting amino acids, vitamins & minerals to nourish & protect hair, replenish moisture and weightlessly coat hair with a veil of mirror-like shine for healthy hair with exceptional luster. Fresh Green Tea, Gooseberry, Juniper & Leafy Greens GOOD FOR YOU BEAUTY Formulated with Certified Organic Ingredients, grown responsibly & traded ethically. Their production & sale aids in supporting the development of local communities while remaining environmentally friendly. FREE OF: Parabens, Phthalates, Gluten, Synthetic Color, Mineral Oil & Petrolatum Apply a dime size (more for longer lengths) evenly through towel dried hair and style as desired; can also be used on dry hair to enhance shine. BAMBOO Luminous Shine Shampoo BAMBOO Luminous Shine Conditioner BAMBOO Luminous Shine Mist Safe for all hair types. Safe for all types of hair, especially those treated with color, keratin smoothing treatment, or straightening treatment/ perm. Strength, glossing/ shine/ luster, moisture, color protection 4.2 oz. /120ml 19

20 BAMBOO Luminous Shine Mist LUMINOUS SHINE MIST combines strengthening pure Organic Bamboo Extract with shine amplifying Organic Indian Gooseberry in a weightless finishing mist that polishes any hair type with, sheer mirror like shine. With Color Hold for color retention. Gives any hair type instant polish & shine Eliminates frizz & flyaways Anti-oxidants prevent free radical damage that can weaken hair causing loss of shine Protects color Organic Bamboo Extract: Immediately boosts hair s intrinsic strength, flexibility & sustainability for stronger, healthier, better-performing hair. Organic Indian Gooseberry: Contains the highest level of vitamin C of any naturally occurring substance and a complex profile of hair structure supporting amino acids, vitamins & minerals to nourish & protect hair, replenish moisture and weightlessly coat hair with a veil of mirror-like shine for healthy hair with exceptional luster. Fresh Green Tea, Gooseberry, Juniper & Leafy Greens GOOD FOR YOU BEAUTY Formulated with Certified Organic Ingredients, grown responsibly & traded ethically. Their production & sale aids in supporting the development of local communities while remaining environmentally friendly. FREE OF: Parabens, Phthalates, Gluten, Synthetic Color, Mineral Oil & Petrolatum Spray evenly over dry hair after styling. BAMBOO Luminous Shine Shampoo BAMBOO Luminous Shine Conditioner BAMBOO Silk-Sleek Brilliance Cream Safe for all hair types. Safe for all types of hair, especially those treated with color, keratin smoothing treatment, or straightening treatment/ perm. Strength, glossing/ shine/ luster, moisture, color protection 4 oz. /100ml 20

21 BAMBOO BAMBOO Volume Collection cultivate strong, thick, voluminous hair Pure Organic Bamboo Extract from our planet s most resilient botanical resource immediately boosts hair s intrinsic strength and lays the foundation for healthier hair. Volume Enhancing Organic Maca Root is a natural stimulator that makes hair look fuller and feel stronger. This invigorating ingredient provides weightless moisture and protein-binding elements that naturally thicken each strand. 21

22 BAMBOO Abundant Volume Shampoo & Conditioner ABUNDANT VOLUME SHAMPOO & CONDITIONER combine strengthening pure Organic Bamboo Extract and stimulating, phyto-nutrient rich Organic Maca Root in gentle sulfate & sodium chloride free formulas that cleanses & energizes hair with weightless moisture for a fresh, full-bodied look. With Color Hold for color retention. Infuses hair with weightless moisture and vital nutrients for healthy volume Makes hair look fuller and feel stronger Protein-binding amino-acids penetrate the hair shaft to naturally rebuild and thicken it Provides fullness, thickness & lift to even the finest hair types Protects color Organic Bamboo Extract: Immediately boosts hair s intrinsic strength, flexibility & sustainability for stronger, healthier, better-performing hair. Organic Maca Root: Invigorates & energizes hair fromthe inside out helping to improve volume on three dimensions: fullness, thickness & lift. Fresh Greens, Earthy notes, Bamboo Leaf & Musk GOOD FOR YOU BEAUTY Formulated with Certified Organic Ingredients, grown responsibly & traded ethically. Their production & sale aids in supporting the development of local communities while remaining environmentally friendly. FREE OF: Sulfates, Parabens, Sodium Chloride, Gluten, DEA/TEA, Phthalates, Triclosan, Synthetic Dye Massage shampoo throughout wet hair & scalp. Rinse thoroughly. Follow with Bamboo Abundant Volume Conditioner for optimal results. BAMBOO Plumping Strand Expand BAMBOO Weightless Whipped Mousse BAMBOO Uplifting Root Blast Perfect for fine & thinning hair. Safe for all types of hair, especially those treated with color, keratin smoothing treatment, or straightening treatment/ perm. Strength, thinning, lack of volume, color protection 8.5 oz. /250ml 67.6 oz./ 2000ml - Professional Size 22

23 BAMBOO Weightless Whipped Mousse WEIGHTLESS WHIPPED MOUSSE with strengthening pure Organic Bamboo Extract and stimulating, phytonutrient rich Organic Maca Root envelops the hair to build manageable fullness, thickness and lift from root to tip. All-day hold formula creates incredible, natural looking volume that is never stiff or crunchy. With Color Hold for color retention. Envelops hair to build manageable fullness, thickness & lift from root to tip Medium, all-day hold Natural looking volume, never stiff or crunchy Protects color Organic Bamboo Extract: Immediately boosts hair s intrinsic strength, flexibility & sustainability for stronger, healthier, better-performing hair. Organic Maca Root: Invigorates & energizes hair fromthe inside out helping to improve volume on three dimensions: fullness, thickness & lift. Fresh Greens, Earthy notes, Bamboo Leaf & Musk GOOD FOR YOU BEAUTY Formulated with Certified Organic Ingredients, grown responsibly & traded ethically. Their production & sale aids in supporting the development of local communities while remaining environmentally friendly. FREE OF: Parabens, Phthalates, Gluten, Synthetic Color, Mineral Oil & Petrolatum Dispense an egg size dollop into palm & distribute evenly throughout damp hair focusing on roots for maximum lift. Style as usual. BAMBOO Abundant Volume Shampoo BAMBOO Abundant Volume Conditioner BAMBOO Uplifting Root Blast Perfect for fine & thinning hair. Safe for all types of hair, especially those treated with color, keratin smoothing treatment, or straightening treatment/ perm. Strength, thinning, lack of volume, color protection 6 oz. /150g 23

24 BAMBOO 48 Hour Sustainable Volume Spray 48 HOUR SUSTAINABLE VOLUME SPRAY with strengthening pure Organic Bamboo Extract and stimulating, phyto-nutrient rich Organic Maca Root. This weightless spray is clinically proven to instantly thicken each strand amplifying full-bodied, all-over volume by 105% with results that last for 48 hours. Hair is left visibly thickened & noticeably more voluminous with healthy shine. Effective on even the finest hair types. With Color Hold for color retention. Provides full-bodied effects that last 48 hours Significantly enhances volume leaving hair visibly thickened and noticeably denser Super lightweight formula contains plumping technology specifically created for women with even the finest hair types Will not weigh hair down & never sticky or crunchy Naturally fuller, thicker-feeling hair Organic Bamboo Extract: Immediately boosts hair s intrinsic strength, flexibility & sustainability for stronger, healthier, better-performing hair. Organic Maca Root: Invigorates & energizes hair from the inside out helping to improve volume on three dimensions: fullness, thickness & lift. Fresh Greens, Earthy notes, Bamboo Leaf & Musk GOOD FOR YOU BEAUTY Formulated with Certified Organic Ingredients, grown responsibly & traded ethically. Their production & sale aids in supporting the development of local communities while remaining environmentally friendly. FREE OF: Parabens, Gluten, Sodium Chloride, Phthalates & Synthetic Color After cleansing with Bamboo Volume Shampoo and Conditioner, spray throughout clean, towel dried hair prior to blow drying. CLINICALLY PROVEN Increases VOLUME by 105% BAMBOO Abundant Volume Shampoo BAMBOO Abundant Volume Conditioner BAMBOO Uplifting Root Blast Perfect for fine & thinning hair. Safe for all types of hair, especially those treated with color, keratin smoothing treatment, or straightening treatment/ perm. Strength, thinning, lack of volume, color protection 4.2 oz. /125ml 24

25 BAMBOO Uplifting Root Blast VOLUME PLUMPING STRAND EXPAND with strengthening pure Organic Bamboo Extract and stimulating, phyto-nutrient rich Organic Maca Root takes lasting volume to new heights. Used on dry hair to infuse volume into hair that has fallen flat, it boosts fullness & lift at the roots where you need it most. With Color Hold technology for color retention. Boosts fullness & lift at the roots Lightweight, strong hold formula is never stiff or sticky Natural looking volume Protects color Organic Bamboo Extract: Immediately boosts hair s intrinsic strength, flexibility & sustainability for stronger, healthier, better-performing hair. Organic Maca Root: Invigorates & energizes hair fromthe inside out helping to improve volume on three dimensions: fullness, thickness & lift. Fresh Greens, Earthy notes, Bamboo Leaf & Musk GOOD FOR YOU BEAUTY Formulated with Certified Organic Ingredients, grown responsibly & traded ethically. Their production & sale aids in supporting the development of local communities while remaining environmentally friendly. FREE OF: Parabens, Phthalates, Gluten, Synthetic Color, Mineral Oil & Petrolatum Lift dry hair at crown with fingers and apply lightly focusing on hair closest to scalp. BAMBOO Abundant Volume Shampoo BAMBOO Abundant Volume Conditioner BAMBOO Plumping Strand Expand Perfect for fine & thinning hair. Safe for all types of hair, especially those treated with color, keratin smoothing treatment, or straightening treatment/ perm. Strength, thinning, lack of volume, color protection 2.2 oz. /62g 7.3 oz./210g 25

26 BAMBOO 2-in-1 Volumizer VOLUME 2-IN-1 VOLUMIZER with strengthening pure Organic Bamboo Extract and stimulating, phyto-nutrient rich Organic Maca Root is a does-it-all volumizer and can be used as a cream to create all-over fullness OR as a paste to get textured volume and lift designed for Women of all hair types looking for volume, fullness, texture or lift. Gives all-over fullness to damp hair Provides lift & texture to dry hair Organic Bamboo Extract: Immediately boosts hair s intrinsic strength, flexibility & sustainability for stronger, healthier, better-performing hair. Organic Maca Root: Invigorates & energizes hair fromthe inside out helping to improve volume on three dimensions: fullness, thickness & lift. Fresh Greens, Earthy notes, Bamboo Leaf & Musk GOOD FOR YOU BEAUTY Formulated with Certified Organic Ingredients, grown responsibly & traded ethically. Their production & sale aids in supporting the development of local communities while remaining environmentally friendly. FREE OF: Parabens, Phthalates, Gluten, Synthetic Color, Mineral Oil & Petrolatum [DAMP HAIR] FOR ALL-OVER FULLNESS Dispense a pea-sized amount, more for longer hair, and apply evenly throughout hair. Blow dry with a round brush to build touchable all-over fullness and volume. [DRY HAIR] FOR LIFT & TEXTURE Rub a pea-sized amount between fingertips to activate lift technology. Work into hair, starting with the underneath sections, mussing & scrunching around the roots. 1 breakthrough volumizer. 2 ways to play. BAMBOO Abundant Volume Shampoo BAMBOO Abundant Volume Conditioner BAMBOO 48-Hour Sustainable Volume Spray Perfect for fine & thinning hair. Safe for all types of hair, especially those treated with color, keratin smoothing treatment, or straightening treatment/ perm. Strength, thinning, lack of volume, color protection 3.5 oz. /104ml 26

27 BAMBOO BAMBOO Color Hold+ with UV shield technology cultivate strong, vibrant, color-protected hair Pure Organic Bamboo Extract from our planet s most resilient botanical resource immediately boosts hair s intrinsic strength and lays the foundation for healthier hair. Organic Kalahari Melon: Culled from South Africa s Kalahari Desert, Kalahari Melon known for its ability to thrive in extreme conditions is highly nourishing to the hair structure itself and has a naturally adaptive damage defense system that protects hair from both UVA & UVB damage. Color Hold UV+: Wash-resistant UVA & UVB barrier offers the highest defense against hair color fade-out: 8 times more UV filter retention on hair shaft and 5 times more natural resistance to color wash-out, versus traditional UV filters. 27

28 BAMBOO Vibrant Color Shampoo & Conditioner VIBRANT COLOR SHAMPOO & CONDITIONER combine strengthening Organic Bamboo Extract with color locking Organic Kalahari Melon in sulfate, sodium chloride & paraben free formulas that cleanse & moisturizes hair while maintaining healthy, vibrant color. With washresistant Color Hold UV+ Technology for the highest level of color protection. Sulfate & sodium chloride free formula gently cleanses and moisturizes hair while maintaining healthy, vibrant color. Organic Bamboo Extract: Immediately boosts hair s intrinsic strength, flexibility & sustainability for stronger, healthier, better-performing hair. Organic Kalahari Melon: Culled from South Africa s Kalahari Desert, Kalahari Melon known for its ability to thrive in extreme conditions is highly nourishing to the hair structure itself and has a naturally adaptive damage defense system that protects hair from both UVA & UVB damage. Color Hold UV+: Wash-resistant UVA & UVB barrier offers the highest defense against hair color fadeout: 8 times more UV filter retention on hair shaft and 5 times more natural resistance to color wash-out, versus traditional UV filters. Blood Orange, Mandarin Leaf, Tarragon Leaf & Lotus Flower GOOD FOR YOU BEAUTY Formulated with Certified Organic Ingredients, grown responsibly & traded ethically. Their production & sale aids in supporting the development of local communities while remaining environmentally friendly. FREE OF: Sulfates, Parabens, Sodium Chloride, Gluten, DEA/TEA, Phthalates, Triclosan, Synthetic Dye Massage throughout wet hair & scalp. Rinse thoroughly. Follow with Bamboo Vibrant Color Conditioner for optimal results. CLINICALLY PROVEN Retains color and brightness for 60 washes* *Results based on use of Bamboo Color Hold+ Color Protection Shampoo, Conditioner & Fade-Proof Fluide BAMBOO Rehab Deep Hydration Masque BAMBOO Fade-Proof Finishing Gloss Perfect for color-treated hair or untreated hair that you want to protect from color fade. Safe for all types of hair, especially those treated with color, keratin smoothing treatment, or straightening treatment/perm. Strength, color fade, color protection, moisture 8.5 oz. /250ml 28

29 BAMBOO Rehab Deep Hydration Masque REHAB DEEP HYDRATION MASQUE combines strengthening combines strengthening pure Organic Bamboo Extract with color locking Organic Kalahari Melon in an ultra nourishing treatment that leaves hair incredibly silky while shielding it from UVA & UVB rays to extend the life of your color. With wash-resistant Color Hold UV+ Technology for the highest level of color protection. Intensely nourishes even severely damaged hair back to health. Leaves hair incredibly silky and shielded from UVA/ UVB dry out and other oxidative damage. Organic Bamboo Extract: Immediately boosts hair s intrinsic strength, flexibility & sustainability for stronger, healthier, better-performing hair. Organic Kalahari Melon: Culled from South Africa s Kalahari Desert, Kalahari Melon known for its ability to thrive in extreme conditions is highly nourishing to the hair structure itself and has a naturally adaptive damage defense system that protects hair from both UVA & UVB damage. Color Hold UV+: Wash-resistant UVA & UVB barrier offers the highest defense against hair color fadeout: 8 times more UV filter retention on hair shaft and 5 times more natural resistance to color wash-out, versus traditional UV filters. Blood Orange, Mandarin Leaf, Tarragon Leaf & Lotus Flower GOOD FOR YOU BEAUTY Formulated with Certified Organic Ingredients, grown responsibly & traded ethically. Their production & sale aids in supporting the development of local communities while remaining environmentally friendly. FREE OF: Sulfates, Parabens, Sodium Chloride, Gluten, DEA/TEA, Phthalates, Triclosan, Synthetic Dye After cleansing hair, remove excess water and apply to clean, damp hair. Leave on for 3 minutes. Rinse well. CLINICALLY PROVEN Retains color and brightness for 60 washes* *Results based on use of Bamboo Color Hold+ Vibrant Color Shampoo, Conditioner & Fade-Proof Finishing Gloss BAMBOO Vibrant Color Shampoo BAMBOO Vibrant Color Conditioner BAMBOO Fade-Proof Finishing Gloss Perfect for color-treated hair or untreated hair that you want to protect from color fade. Safe for all types of hair, especially those treated with color, keratin smoothing treatment, or straightening treatment/perm. Strength, color fade, color protection, moisture 5 oz. /150ml 67.6 oz./ 2000ml - Professional Size 29

30 BAMBOO limited edition BAMBOO Style Collection cultivate strong, healthy hair that s just your style Pure Organic Bamboo Extract from our planet s most resiliant botanical resource immediately boosts hair s intrinsic strength and lays the foundation for healthier hair. Blue Yucca Root a naturally fixative ingredient rich in Vitamins A, B, & C as well as other vital nutrients, nourishes hair while providing the ultimate in flexible hold. 30

31 BAMBOO Style Cleanse Extend Translucent Dry Shampoo CLEANSE EXTEND TRANSLUCENT DRY SHAMPOO is a virtually translucent dry shampoo spray absorbs oil, product build-up and impurities to extend the life of your blowout without leaving a powdery residue. Hair is left feeling clean & full of body with an amazing smell. Also great for achieving volume on freshly washed hair. limited edition Organic Bamboo Extract: Immediately boosts hair s intrinsic strength, flexibility & sustainability for stronger, healthier, better-performing hair. Blue Yucca Root: Is a natural fixative thanks to its high starch content, making it ideal for creating styles where hold -- whether it be flexible or strong -- is of the utmost importance. It's also highly nourishing with Vitamins A, B, & C, along with Calcium, Iron, Potassium, Manganese, Phosphorus and Copper. 3 different fragrances - Bamboo Leaf - Mango Coconut - Sheer Blossom GOOD FOR YOU BEAUTY Formulated with Certified Organic ingredients, grown responsibly & traded ethically. Their production & sale aids in supporting the development of local communities while remaining environmentally friendly. FREE OF: Talc, Parabens, Gluten, Sodium Chloride, Phthalates, Synthetic Color, Mineral Oil, Petrolatum & PABA Shake well before using. Hold can 6-8 away from head & spray throughout hair focusing on roots. Allow to dry for a minute, then brush through hair & style as desired. BAMBOO Smooth Kendi Pure Treatment Oil All. Safe for all types of hair, and excellent for extending the life of a blowout. Cleansing, Style Retention, Volume 4.75 oz. /135g 31

32 CAVIAR Anti-Aging The Science of Skincare for Hair Turn back the hands of time. Super-charged ingredients including Caviar Extract restore strength, vibrancy, shine and elasticity for healthier, more youthful looking hair. Age-proof your hair with products that repair & prevent the effects of intrinsic, environmental and chemical aging. The results: Hair looks younger after just one use. Key Ingredients: Age-Control Complex A combination of Caviar Extract and antioxidant Vitamin C, infuses the hair with shine, vibrancy and elasticity resulting in more youthful looking hair. Seasilk A blend of powerful marine botanicals, provides exceptional moisture & helps repair damage. 32

33 CAVIAR Anti-Aging CAVIAR Replenishing Moisture Care Hydrate & Nourish Dry, Brittle Hair Caviar Moisture is a family of care products that provides the ultimate in hydration & nourishment to dry, brittle hair... providing softness & elasticity & restoring the look of youthful hair. 33

34 CAVIAR Moisture Shampoo & Conditioner A luxurious cleanser & conditioner that work to restore moisture while protecting hair from color fade, daily stresses & future damage. These formulas restore and rebalance moisture while protecting color, and improving the overall appearance of dry, brittle hair. The Result: stronger, healthier, younger looking hair. Age-Control Complex : Combats chronological, chemical & environmental aging with key ingredients, such as: Caviar Extract - One of the world s richest sources of Omega 3 fatty acids that infuses hair with moisture, elasticity & shine Vitamin C - A proven anti-oxidant that prevents damage to the hair Enzymetherapy : A proprietary enzyme delivery system that enables the absorption of essential ingredients for superior keratin formation. Color Hold : Infuses hair with plant-derived melanin for extreme color protection and the prevention of color wash out. Protects hair from UVA, UVB & visible light including artificial light sources. Seasilk : A powerful blend of marine botanicals provides exceptional moisture & nourishment while repairing damage. FREE OF: Parabens, Sodium Chloride, Paraffins, Gluten, DEA/TEA, Phthalates, Mineral Oil, Petrolatum Green Tea & Bergamot Caviar Moisture Shampoo: Massage throughout wet hair and rinse thoroughly. For best results follow with Caviar Moisture Conditioner. Caviar Moisture Conditioner: After shampooing with Caviar Moisture Shampoo, massage conditioner throughout wet hair and rinse thoroughly. CLINICALLY PROVEN Clinically proven to minimize the visible signs of aging hair. 100% of women saw notable improvement in shine, texture, softness & manageability after just one use.* *All testers used Caviar Anti-Aging Moisture Shampoo & Conditioner. CAVIAR Moisture Hair Masque CAVIAR Rapid Repair Spray CAVIAR Polishing Serum Dry, brittle hair. Safe for hair that is treated with color, keratin smoothing treatment, or straightening treatment/perm. Anti-Aging, Hydration, Strength, Damaged Hair 1.35 oz./ 40ml 8.5 oz./ 250ml 33.8 oz./ 1000ml - Professional Size 34

35 CAVIAR Anti-Aging CAVIAR REPAIR x For Damage-Free Hair The CAVIAR REPAIR X collection is CLINICALLY PROVEN to reduce breakage by 95%, with instant improvements in strength, frizz control, softness & shine. All CAVIAR REPAIR X products are formulated with Strand- Building Proteins to rebuild, resurface and restore each individual strand of hair from the inside out. Hair is left damage-free. 35

36 CAVIAR Anti-Aging the technology The hair is comprised of three layers: the medulla, the cortex and the cuticle. The medulla is the core of the hair shaft, and is encompassed by the cortex. The cortex helps determine the strength, elasticity, volume and texture of hair if damaged, it becomes weak, brittle and prone to breakage. Most important is the cuticle, the outermost, protective layer of the hair shaft. The cuticle is made up of overlapping layers of protein, or keratin, which lay on top of one another like shingles on a roof. When hair is damaged by things such as color processing or heat styling, the cuticle rips and tears, leaving the inner cortex vulnerable to damage, as well. This adversely affects hair in the following ways: Loss of Shine: Healthy hair is shiny because the scale-like layers of the cuticle neatly lay down on top of one another, creating a reflectivesurface. When the layers of the cuticle are lifted, torn, or missing altogether, the strand does a poor job reflecting light, resulting in dull, lackluster hair. Dryness: The cuticle is responsible for sealing moisture into the hair. When there are gaps & tears in the cuticle, hair becomes porous and incapable of retaining moisture. Hair is left dry and brittle. Breakage: Damage to the cuticle or the cortex leaves hair weak, fragile and prone to breakage. Medulla Split Ends: When the cuticle on the tip of the hair strand completely wears away, it leaves the inner cortex unprotected. The cortex frays, resulting in split ends. Rough Texture: When hair is damaged, the shingle-like layers of the cuticle can stand up, appearing ruffled, or can break off completely, leaving gaps in the hair strand. Hair feels coarse as a result. Decreased Manageability: Damage to the cuticle and/or cortex results in fraying and gaps in the hair strand. These uneven strands snag on other damaged strands, pulling at one another and reducing manageability. Hair becomes tangled and difficult to comb. Cortex Cuticle STEP 1 - REBUILD: Delivers essential nutrients (fatty acids, vitamins, minerals & proteins) to the hair s interior cortex, nourishing the hair to help strengthen strands from the inside out. Fills in gaps & tears in the damaged cuticle, sealing the hair s protective layer to ensure that these nutrients do not escape. Damaged, porous hair is strengthened and able to retain moisture. STEP 2 - RESURFACE: Reinforces the cuticle layer with a defensive shield that fortifies and smoothes the strand while preventing free radical penetration & future damage from occurring. Previously coarse, damaged hair is left smooth and soft with increased manageability. STEP 3 - RESTORE: Restores hair to its youthful, pre damaged state. The shingles on the cuticle lay down flat, again creating a reflective surface. Hair is lustrously shiny and fully reconstructed. Before After Untreated damaged hair: Tears in cuticle & cortex visible Hair after 1x use of CAVIAR REPAIR x: Cuticle restored, cortex no longer visible 36

37 CAVIAR REPAIR x Shampoo & Conditioner A restorative paraben, sulfate and sodium chloride-free shampoo and conditioner that transforms severely damaged hair, intensely nourishing & repairing each individual strand. This reparative duo leaves hair soft and smooth and increases manageablility & shine while protecting from breakage & future damage. Age-Control Complex : Combats chronological, chemical & environmental aging with key ingredients, such as: Caviar Extract - One of the world s richest sources of Omega 3 fatty acids that infuses hair with moisture, elasticity & shine Vitamin C - A proven anti-oxidant that prevents damage to the hair Enzymetherapy : A proprietary enzyme delivery system that enables the absorption of essential ingredients for superior keratin formation. Color Hold : Infuses hair with plant-derived melanin for extreme color protection and the prevention of color wash out. Protects hair from UVA, UVB & visible light including artificial light sources. Seasilk : A powerful blend of marine botanicals provides exceptional moisture & nourishment while repairing damage. Strand-Building Proteins: Target damage at the microscopic level, working to repair each individual strand of hair. FREE OF: Sulfates, Parabens, Sodium Chloride, Gluten, DEA/TEA, Phthalates, Mineral Oil, Petrolatum Green Tea & Bergamot Instant Recovery Shampoo: Massage throughout wet hair. Rinse thoroughly. Follow with CAVIAR REPAIR Instant Recovery Conditioner for optimal results. Instant Recovery Conditioner: After cleansing, massage conditioner into lengths of hair. Rinse thoroughly. CLINICALLY PROVEN CLINICALLY PROVEN TO REDUCE BREAKAGE BY 95%* * Results based on use of CAVIAR REPAIRx Instant Recovery Shampoo, Instant Recovery Conditioner and Re-Texturizing Protein Cream CAVIAR REPAIR Micro-Bead Fill & Fix Treatment Masque CAVIAR REPAIR Re-Texturizing Protein Cream CAVIAR Overnight Hair Rescue Fine, brittle hair. Safe for hair that is treated with color, keratin smoothing treatment, or straightening treatment/perm. Damaged Hair, Anti-Aging, Hydration, Strength 8.5 oz./ 250ml 33.8 oz./ 1000ml - Professional Size 37

38 CAVIAR REPAIR x Micro-Bead Fix & Fill Treatment Masque A deeply restorative treatment with water-activated microbeads, which release a highly-concentrated dose of Strand-Building Proteins. This proprietary ingredient blend helps to restructure hair, filling in gaps & tears in each individual strand and smoothing the hair cuticle. Nourishes and strengthens, improving manageability and leaving hair soft, shiny and completely restored. Age-Control Complex : Combats chronological, chemical & environmental aging with key ingredients, such as: Caviar Extract - One of the world s richest sources of Omega 3 fatty acids that infuses hair with moisture, elasticity & shine Vitamin C - A proven anti-oxidant that prevents damage to the hair Enzymetherapy : A proprietary enzyme delivery system that enables the absorption of essential ingredients for superior keratin formation. Color Hold : Infuses hair with plant-derived melanin for extreme color protection and the prevention of color wash out. Protects hair from UVA, UVB & visible light including artificial light sources. Seasilk : A powerful blend of marine botanicals provides exceptional moisture & nourishment while repairing damage. Strand-Building Proteins: Target damage at the microscopic level, working to repair each individual strand of hair. FREE OF: Parabens, Sodium Chloride, Gluten & Phthalates Green Tea & Bergamot After cleansing, remove excess water and apply to clean, damp hair. Leave on for 3 minutes. Rinse well. Can be used daily or several times a week for intensive treatment. CLINICALLY PROVEN CLINICALLY PROVEN TO REDUCE BREAKAGE BY 95%* * Results based on use of CAVIAR REPAIRx Instant Recovery Shampoo, Instant Recovery Conditioner and Re-Texturizing Protein Cream CAVIAR REPAIR Micro-Bead Fill & Fix Treatment Masque CAVIAR REPAIR Re-Texturizing Protein Cream CAVIAR Overnight Hair Rescue Fine, brittle hair. Safe for hair that is treated with color, keratin smoothing treatment, or straightening treatment/perm. Damaged Hair, Anti-Aging, Hydration, Strength 6.0 oz. /177g 38

39 CAVIAR REPAIR x Retexturizing Protein Cream A deeply restorative leave-in treatment for coarse, porous, severely damaged hair. Formulated with Strand-Building Proteins to help restructure strands, filling in gaps & tears in the cuticle and strengthening the hair to protect from breakage & future damage. Previously coarse hair is completely transformed, with significant improvements in softness, smoothness, texture & manageability Age-Control Complex : Combats chronological, chemical & environmental aging with key ingredients, such as: Caviar Extract - One of the world s richest sources of Omega 3 fatty acids that infuses hair with moisture, elasticity & shine Vitamin C - A proven anti-oxidant that prevents damage to the hair Enzymetherapy : A proprietary enzyme delivery system that enables the absorption of essential ingredients for superior keratin formation. Color Hold : Infuses hair with plant-derived melanin for extreme color protection and the prevention of color wash out. Protects hair from UVA, UVB & visible light including artificial light sources. Seasilk : A powerful blend of marine botanicals provides exceptional moisture & nourishment while repairing damage. Strand-Building Proteins: Target damage at the microscopic level, working to repair each individual strand of hair. FREE OF: Parabens, Sodium Chloride, Gluten & Phthalates Green Tea & Bergamot Apply to freshly cleansed hair, focusing on the lengths. Blowdry as usual. Depending on severity of the damage, use 1 to 3 times per week. CLINICALLY PROVEN CLINICALLY PROVEN TO REDUCE BREAKAGE BY 95%* * Results based on use of CAVIAR REPAIRx Instant Recovery Shampoo, Instant Recovery Conditioner and Re-Texturizing Protein Cream CAVIAR REPAIR Micro-Bead Fill & Fix Treatment Masque CAVIAR REPAIR Shampoo & Conditioner CAVIAR Overnight Hair Rescue Fine, brittle hair. Safe for hair that is treated with color, keratin smoothing treatment, or straightening treatment/perm. Damaged Hair, Anti-Aging, Hydration, Strength 5.1 oz. /150ml 39

40 CAVIAR REPAIR x Multi-Vitamin Heat Protection Spray A multi-vitamin spray that both corrects existing, and prevents further damage, instantly helping to repair weak, distressed strands while boosting hair s immunity to heat & outside aggressors. This spray also strengthens strands and provides light conditioning, without adding weight. Protects hair up to 232 C*. Boosts hair s immunity to damage, guarding against blow dryers, hot tools, UV rays, and other external aggresors. Fills in gaps & tears in the cuticle to strengthen & smooth strands. Restores hair s shine and thickness. Hydrates to soften & nourish strands Vitamin A & C: Antioxidants that protect against free radical damage Biotin, B6 & B12: B-complex vitamins that restore strength, shine & body Vitamin E: Nourishes, conditions and smoothes strands Seasilk : A powerful blend of marine botanicals provides exceptional moisture & nourishment while repairing damage. Age-Control Complex : Addresses natural, chemical & environmental aging. Infused with Caviar Extract and Vitamin C to help smooth the hair strand and increase shine Color Hold : A proprietary technology that locks in hair color & brightness Enzymetherapy : An exclusive blend of enzymes and minerals designed to help vital nutrients adhere to hair. FREE OF: Parabens, Sodium Chloride, Gluten & Phthalates Green Tea & Bergamot Spray evenly on clean, towel-dried, damp hair and style as desired. *Based on an outside clinical study vs. untreated hair CLINICALLY PROVEN Protects hair up to 232 C* CAVIAR REPAIR Shampoo & Conditioner CAVIAR REPAIR Re-Texturizing Protein Cream CAVIAR REPAIR Hair & Scalp Lengthening Elixir Women who want to grow their hair long but are having problems doing so due to damage or premature breakage. Fine, brittle hair. Safe for hair that is treated with color, keratin smoothing treatment, or straightening treatment/perm. Damaged Hair, Anti-Aging, Breakage, Heat Protection. 4.2 oz. / 125ml. 42

41 CAVIAR Anti-Aging CAVIAR Intense Moisture Care Hydrates Dry, Coarse Hair Caviar Moisture Intense was created to replenish intense moisture and transforms dry hair to supremely soft and smooth. 43

42 CAVIAR Moisture Intense Pre-Shampoo A luxurious pre-shampoo treatment that deeply moisturizes to revitalize dehydrated strands, leaving hair cashmere soft and shiny The REVOLUTIONARY NEW step in haircare! the foundation that improves hair care s results. Boosts the performance of shampoo and conditioner to leave hair cashmere soft and shiny. Binds the conditioning agents in conditioners, allowing it to better hydrate hair. Repels minerals present in water to defend against build up. Abyssinian Oil: A rich source of Omega 9 Fatty Acids, this intensely nourishing oil protects against dehydration and leaves hair silky & shiny without weight. Avocado & Olive Oils: Provide intense conditioning and shine. Age-Control Complex : Combats chronological, chemical & environmental aging with key ingredients, such as: Caviar Extract - One of the world s richest sources of Omega 3 fatty acids that infuses hair with moisture, elasticity & shine Vitamin C - A proven anti-oxidant that prevents damage to the hair Enzymetherapy : A proprietary enzyme delivery system that enables the absorption of essential ingredients for superior keratin formation. Color Hold : Infuses hair with plant-derived melanin for extreme color protection and the prevention of color wash out. Protects hair from UVA, UVB & visible light including artificial light sources. Seasilk : A powerful blend of marine botanicals provides exceptional moisture & nourishment while repairing damage. FREE OF: Sulfates, Parabens, Sodium Chloride, Gluten, DEA/TEA, Phthalates, Mineral Oil, Petrolatum Green Tea & Bergamot Wet hands and emulsify product between palms before applying to dry hair from roots to tips. Leave on for 5 15 minutes, depending on the level of dryness. Rinse. Follow with Caviar Anti-Aging Moisture Intense Oil Crème Shampoo and Deep Conditioner. Use weekly as an intensive treatment. Caviar Moisture Intense Shampoo Caviar Moisture Intense Conditioner Caviar Omega[+] Nourishing Oil All Hair Types. Ideal for dry to severely dry hair in need of an extra boost of moisture Anti-Aging, Dry, Coarse, Thick, Hair 4.2 oz/ 125ml 16.5 oz/ 487ml Professional Size 44

43 CAVIAR Moisture Intense Shampoo & Deep Conditioner A low-lather oil-based cleanser that gently removes dirt and oils. Features an innovative oil-based texture transforms to an anti-aging crème with water. Followed by the Deep Conditioner, an intense deep conditioner that penetrates and hydrates even the driest hair types to transform coarse hair into soft and smooth. The Abyssinian Oil binds to surface impurities and bad oils on the hair to gently cleanse without stripping parched hair of much needed moisture. It gently cleanses impurities, smoothes raised cuticles on dry hair strands, replenishes intense moisture and transforms dry hair to supremely soft and smooth. The Deep conditioner provides the level of conditioning of a masque, but can be used with every wash like a standard conditioner. It penetrates hair to deeply condition, smoothes raised cuticles on dry hair strands, replenishes intense moisture and transforms dry hair to supremely soft and smooth. Abyssinian Oil: A rich source of Omega 9 Fatty Acids, this intensely nourishing oil protects against dehydration and leaves hair silky & shiny without weight. Avocado & Olive Oils: Provide intense conditioning and shine. Age-Control Complex : Combats chronological, chemical & environmental aging with key ingredients, such as: Caviar Extract - One of the world s richest sources of Omega 3 fatty acids that infuses hair with moisture, elasticity & shine Vitamin C - A proven anti-oxidant that prevents damage to the hair Enzymetherapy : A proprietary enzyme delivery system that enables the absorption of essential ingredients for superior keratin formation. Color Hold : Infuses hair with plant-derived melanin for extreme color protection and the prevention of color wash out. Protects hair from UVA, UVB & visible light including artificial light sources. Seasilk : A powerful blend of marine botanicals provides exceptional moisture & nourishment while repairing damage. FREE OF: Sulfates, Parabens, Sodium Chloride, Gluten, DEA/TEA, Phthalates, Mineral Oil, Petrolatum Green Tea & Bergamot Shampoo: Emulsify between wet palms in shower to transform formula from an oil to a crème. Massage throughout damp hair. Rinse thoroughly and follow with Caviar Moisture Intense Oil Crème Deep Conditioner. Deep Conditioner: After cleansing, massage throughout damp hair. Leave on for 3-5 minutes. Rinse thoroughly. Caviar Moisture Intense Pre-Shampoo Caviar Omega[+] Nourishing Oil All Hair Types. Ideal for dry to severely dry hair in need of an extra boost of moisture Anti-Aging, Dry, Coarse, Thick, Hair 8.5 oz./ 250ml (Shampoo) 8.5 oz./ 207ml (Deep Conditioner) 33.8 oz./ 1000ml Professional Size Shampoo 15.5 o.z/ 2 x 500ml Professional Size (Deep Condioner) 45

44 CAVIAR Anti-Aging CAVIAR BodyBuilding Volume Care Builds thickness and volume while improving the overal apperance of fine thin hair. Caviar Volume contains the Marine Plumping Complex: Strengthens fine hair to restore hair s natural thickness and reduces hair breakage. Lifts hair from scalp level and gives it more structure. Key ingredients: 46

45 CAVIAR Volume Shampoo & Conditioner A sulfate-free daily volumizing shampoo & conditioner that provides weightless moisture and thickens hair from root to tip. This duo rebuilds and thickens hair structure and gently cleanses while adding volume, with weightless moisture and protects color. Marine Plumping complex: Strengthens fine hair to restore hair s natural thickness and reduces hair breakage. Lifts hair from scalp level and gives it more structure. Key ingredients: Caviar Extract - Contains amino acids and Omega 3 fatty acids that help smooth the hair shaft and increase shine. Seasilk : A blend of marine botanicals that provides exceptional moisture and helps repair damaged hair. Keratin, Panthenol and Biotin: Stimulates and hydrates the scalp helping to strengthen the hair shaft. Color Hold : A proprietary technology that locks in hair color & brightness. Enzymetherapie : An exclusive blend of enzymes and minerals designed to help vital nutrients adhere to hair. FREE OF: Sulfates, parabens, gluten, phthalates and sodium chloride Green Tea & Bergamot Caviar Volume Shampoo: Massage throughout wet hair and scalp. Rinse thoroughly, repeat if necessary. For best results follow with Caviar Volume Conditioner. Caviar Volume Conditioner: After shampooing with Caviar Anti-Aging Volume Shampoo, massage conditioner throughout wet hair and rinse thoroughly. Caviar Volume Thick & Full Volume Mousse Caviar Volume Miracle Multiplying Volume Mist Fine, brittle hair. Safe for hair that is treated with color, keratin smoothing treatment, or straightening treatment/perm. Anti-Aging, Volume, Strength, Damaged Hair 8.5 oz./ 250ml 33.8 o.z/ 1000ml Professional Size 47

46 CAVIAR Volume Miracle Miultiplying Mist A multi-tasking treatment styler that nourishes, replenishes and preserves the health of each hair strand, while delivering 2x the volume. Long lasting style holding power from the roots to the ends with a touchable soft feel. This Multi tasking treatment styler adds 2x volume and Improves elasticity & moisture balance. Marine Plumping complex: Strengthens fine hair to restore hair s natural thickness and reduces hair breakage. Lifts hair from scalp level and gives it more structure. Key ingredients: Caviar Extract - Contains amino acids and Omega 3 fatty acids that help smooth the hair shaft and increase shine. Seasilk : A blend of marine botanicals that provides exceptional moisture and helps repair damaged hair. Keratin, Panthenol and Biotin: Stimulates and hydrates the scalp helping to strengthen the hair shaft. Color Hold : A proprietary technology that locks in hair color & brightness. Enzymetherapie : An exclusive blend of enzymes and minerals designed to help vital nutrients adhere to hair. FREE OF: Parabens, gluten, synthetic color, mineral oil, paraffin, TEA and petrolatum Green Tea & Bergamot Spray throughout clean, towel-dried hair prior to blow drying. Style as usual. Caviar Volume Shampoo & Conditioner Caviar Volume Thick & Full Volume Mousse * Perfect for fine hair. Safe for hair that is treated with color, keratin smoothing treatment, or straightening treatment/perm. Anti-Aging, Volume, Strength, Damaged Hair 4.8 oz/ 141ml 48

47 CAVIAR Volume Thick & Full Volume Mousse A lightweight treatment styling mousse that is clinically proven to thicken and strengthen your hair and increase the diameter of each hair strand. Leaves your hair looking and feeling healthy with an abundance of volume. This Mousse adds volume and texture and improves elasticity & moisture balance. Marine Plumping complex: Strengthens fine hair to restore hair s natural thickness and reduces hair breakage. Lifts hair from scalp level and gives it more structure. Key ingredients: Caviar Extract - Contains amino acids and Omega 3 fatty acids that help smooth the hair shaft and increase shine. Seasilk : A blend of marine botanicals that provides exceptional moisture and helps repair damaged hair. Keratin, Panthenol and Biotin: Stimulates and hydrates the scalp helping to strengthen the hair shaft. Color Hold : A proprietary technology that locks in hair color & brightness. Enzymetherapie : An exclusive blend of enzymes and minerals designed to help vital nutrients adhere to hair. FREE OF: Parabens, gluten, synthetic color, mineral oil, paraffin, TEA and petrolatum Green Tea & Bergamot Shake well. Apply to damp hair. Style as usual. Caviar Volume Shampoo & Conditioner Caviar Volume Miracle Multiplying Volume Mist Perfect for fine hair. Safe for hair that is treated with color, keratin smoothing treatment, or straightening treatment/perm. Anti-Aging, Volume, Strength, Damaged Hair 8.2 oz/ 232g 49

48 CAVIAR Anti-Aging CAVIAR Blonde Refresh & Brighten Blonde Hair A complete care and styling line for natural or color treated blondes. All products in the Caviar Blonde collection refresh blonde tones, protect against ultraviolet rays to prevent brassiness & color fade and improve the overall appearance of blonde hair, restoring it to a youthful state. 50

49 CAVIAR Brightening Color Care Shampoo und Conditioner A moisturizing, color enhancing and neutralizing shampoo & conditioner duo safe for daily use. Sulfate & paraben free formulas refresh blonde tones, eliminate brassiness & protect color Improve the overall appearance of natural or color treated blonde hair, restoring it to a youthful state Age-Control Complex : Combats chronological, chemical & environmental aging with key ingredients, such as: Caviar Extract - One of the world s richest sources of Omega 3 fatty acids that infuses hair with moisture, elasticity & shine Vitamin C - A proven anti-oxidant that prevents damage to the hair Enzymetherapy : A proprietary enzyme delivery system that enables the absorption of essential ingredients for superior keratin formation. Color Hold : Infuses hair with plant-derived melanin for extreme color protection and the prevention of color wash out. Protects hair from UVA, UVB & visible light including artificial light sources. Seasilk : A powerful blend of marine botanicals provides exceptional moisture & nourishment while repairing damage. Golden Micro-Prisms: The primary ingredient in the Blonde Brightening Mist, Golden Micro-Prisms attract & diffuse light, enhancing the glow of blonde highlights to create depth between blonde tones Lemon, Chamomile & Honey: Brighten blonde tones, increase softness & shine, and help strengthen strands FREE OF: Sulfates, Parabens, Sodium Chloride, Phthalates & Gluten Green Tea & Bergamot Caviar Blonde Shampoo: Massage throughout wet hair. Rinse thoroughly. Repeat if necessary. Caviar Blonde Conditioner: After shampooing with Caviar Blonde Shampoo, massage Conditioner throughout wet hair and rinse thoroughly. Caviar Blonde Beauty Balm Caviar Blonde Brightening Mist Natural or color-treated blondes. Safe for hair that is treated with color, keratin smoothing treatment, or straightening treatment/perm. Anti-Aging, Color-Fade, Strength, Damaged Hair 8.5 oz./ 250ml 51

50 CAVIAR Anti-Aging CAVIAR Clinical For Fuller, Denser-Looking Hair A complete hair care treatment line that addresses the needs of consumers struggling with fine, thinning or loss of hair. The three products in the system work together to help thicken and strengthen hair; purify, soothe and protect the scalp; help increase hair density, and provide the hair and scalp with essential vitamins and nutrients. 52

51 CAVIAR Anti-Aging Hair Loss 101 What causes hair loss and thinning? Thinning hair affects both men and women, and can be caused by a variety of factors. Understanding hair loss and thinning is the first step toward addressing the problem. Hormones A genetic sensitivity to or overproduction of dihydrotestosterone (DHT) can be one cause of thinning hair. DHT is a toxin created by an interaction between the male hormone testosterone (present in both men and women) and the enzyme 5α-reductase, both of which are found on the scalp. DHT signals the hair follicles to begin a process called Follicular Miniaturization, during which the width of the hair shaft, the strength of the follicle and the length of the growth cycle decrease progressively over time. Hair grows back thinner, finer and more fragile. Excess Sebum Produced by glands in the skin, sebum keeps hair and skin moisturized and protects the scalp from certain bacteria. Excess sebum, however, can build up in the follicle and harden when it reaches the surface of the scalp. This hardened sebum breeds bacteria, damages the follicle and blocks nutrients necessary for growth from reaching the follicle. Further, excess sebum can lead to increased levels of DHT and resulting Follicular Miniaturization. Environmental Exposure Exposure to UVA/UVB rays increases the formation of free radicals, which can attack follicles and lead to thinning. Other elements, such as chlorine, salt water and pollutants can clog follicles, building up over time and promoting an unhealthy scalp environment. Diet and Nutrition Poor diet and nutrition can lead to biotin, protein, fatty acid and vitamin deficiencies, resulting in dry, brittle hair that has a tendency to break and grow thinner over time. Styling and Chemical Treatments Excessive brushing or heat styling, dyes or any sort of chemical treatment, and certain styles such as hair extensions or tight braids can damage the cuticle, leading to breakage, and/or irritate the scalp. Stress Individuals under extreme stress can enter a stage called Telogen Effluvium. The hair follicles stop growing and enter into a temporary resting phase, after which significant shedding occurs. Stress also causes the body to produce additional testosterone, which can be converted to DHT. Medication Certain medications, which treat conditions such as acne, high cholesterol, high blood pressure, depression, or even birth control pills, can cause the follicles to enter a resting stage and result in thinning or hair loss. Health Conditions A wide range of health conditions can cause hair loss or thinning, among them post-pregnancy, thyroid disorders, anemia and auto-immune diseases. 53

52 CAVIAR Anti-Aging clinical testing results CLINICALLY PROVEN* 8 out of 10 people said their hair felt thicker & fuller and would recommend this system to a friend with thinning hair or hair loss. Week 1: Photo taken at base of hairline prior to treatment. Week 12: WEEK 1 WEEK 12 Results after 12 weeks of daily usage of Caviar Clinical 3-Part System. Cumulative Testing Results: Results After 6 Weeks Results After 8 Weeks Improvements against Baseline Customer Opinion Testing Results: 83% felt their hair looked fuller 70% felt their hair looked more dense 79% felt their hair looked like it had more body 70% felt their hair looked thicker 76% said their hair felt like it had more body 62% said the scalp felt like it was in better 76% said their hair felt healthier condition 73% felt their hair looked healthier 62% felt there was an improvement in hair 72% said their hair felt more dense texture 72% said they would purchase Caviar Clinical Results are based on a 6-week outside clinical study. * 54

53 Caviar Clinical Daily Detoxifying Shampoo Step 1 of the Caviar Clinical 3-Part System, this daily, sulfate-free cleansing treatment instantly thickens hair while purifying and protecting the scalp. Reduces the amount of DHT a key contributor to hair loss on the surface of the scalp and eliminates follicle clogging dirt, excess sebum and environmental residues, allowing fuller, denser-looking hair to surface. Age-Control Complex : Combats chronological, chemical & environmental aging with key ingredients, such as: Caviar Extract - One of the world s richest sources of Omega 3 fatty acids that infuses hair with moisture, elasticity & shine Vitamin C - A proven anti-oxidant that prevents damage to the hair Enzymetherapy : A proprietary enzyme delivery system that enables the absorption of essential ingredients for superior keratin formation. Color Hold : Infuses hair with plant-derived melanin for extreme color protection and the prevention of color wash out. Protects hair from UVA, UVB & visible light including artificial light sources. Seasilk : A powerful blend of marine botanicals provides exceptional moisture & nourishment while repairing damage. Red Clover Growth Complex: to encourage naturally thicker, fuller, stronger hair that looks and feels denser from the inside out. This unique, powerful complex includes the following ingredients: Red Clover Extract: Detoxifies the scalp and delivers essential vitamins and nutrients such as calcium, magnesium, vitamin C, vitamin B1, niacin, and potassium all of which play a role in maintaining a healthy, toxin-free scalp environment and strong, healthy hair. Red Clover Extract is also high in isoflavones, antioxidants that neutralize free radicals and help prevent oxidative damage to the follicle. Nettle Root and Saw Palmetto: Assist in blocking 5α-reductase (the enzyme responsible for converting testosterone to DHT), helping to protect fragile hair and maintain a healthy scalp environment. Algae Extract: Soothes the scalp and protects against dryness. Rich in amino acids, vitamins and minerals such as copper, iron, zinc and magnesium, which help nourish follicles and contribute to overall scalp health. Vitamin B6: Promotes blood flow to the scalp, helping to create a stimulating environment for healthy hair. Taurine & Biotin: Strengthens the hair, helping to prevent breakage. Soy Proteins & Keratin: Reinforce the natural structure of each individual strand of hair, helping to provide immediate thickening benefits. CLINICALLY PROVEN 8 out of 10 people said their hair felt thicker & fuller, and would recommend this system to a friend with thinning hair or hair loss Caviar Clinical Daily Root & Scalp Stimulator Caviar Clinical Weekly Intensive Boosting Treatment Caviar Volume Conditioner How to Use: Massage throughout wet hair. Leave on 3-5 minutes, then rinse thoroughly. If conditioning is needed, follow with Caviar Volume Conditioner. Thinning hair. Safe for hair that is treated with color, keratin smoothing treatment, or straightening treatment/perm. Anti-Aging, Thinning Hair, Volume, Strength 8.5 oz./ 250ml 55

54 Caviar Clinical Daily Root & Scalp Stimulator Step 2 of the Caviar Clinical 3-Part System, this daily, leave-in treatment helps stimulate the scalp with an energizing mix of vitamins and nutrients, allowing fuller, denser-looking hair to surface. Creates a natural defense against DHT build-up, excess sebum and other residues known to clog follicles, resulting in excess hair loss and thinning. Helps to soothe dry, tight scalp without weighing hair down. Age-Control Complex : Combats chronological, chemical & environmental aging with key ingredients, such as: Caviar Extract - One of the world s richest sources of Omega 3 fatty acids that infuses hair with moisture, elasticity & shine Vitamin C - A proven anti-oxidant that prevents damage to the hair Enzymetherapy : A proprietary enzyme delivery system that enables the absorption of essential ingredients for superior keratin formation. Color Hold : Infuses hair with plant-derived melanin for extreme color protection and the prevention of color wash out. Protects hair from UVA, UVB & visible light including artificial light sources. Seasilk : A powerful blend of marine botanicals provides exceptional moisture & nourishment while repairing damage. Red Clover Growth Complex: to encourage naturally thicker, fuller, stronger hair that looks and feels denser from the inside out. This unique, powerful complex includes the following ingredients: Red Clover Extract: Detoxifies the scalp and delivers essential vitamins and nutrients such as calcium, magnesium, vitamin C, vitamin B1, niacin, and potassium all of which play a role in maintaining a healthy, toxin-free scalp environment and strong, healthy hair. Red Clover Extract is also high in isoflavones, antioxidants that neutralize free radicals and help prevent oxidative damage to the follicle. Nettle Root and Saw Palmetto: Assist in blocking 5α-reductase (the enzyme responsible for converting testosterone to DHT), helping to protect fragile hair and maintain a healthy scalp environment. Algae Extract: Soothes the scalp and protects against dryness. Rich in amino acids, vitamins and minerals such as copper, iron, zinc and magnesium, which help nourish follicles and contribute to overall scalp health. Vitamin B6: Promotes blood flow to the scalp, helping to create a stimulating environment for healthy hair. Taurine & Biotin: Strengthens the hair, helping to prevent breakage. Soy Proteins & Keratin: Reinforce the natural structure of each individual strand of hair, helping to provide immediate thickening benefits. FREE OF: Sulfates, Parabens, Sodium Chloride, Phthalates & Gluten CLINICALLY PROVEN 8 out of 10 people said their hair felt thicker & fuller, and would recommend this system to a friend with thinning hair or hair loss Caviar Clinical Daily Detoxifying Shampoo Caviar Clinical Weekly Intensive Boosting Treatment Caviar Volume Conditioner How to Use: After cleansing & towel-drying hair, spray on scalp one section at a time, massaging in to ensure even distribution. Do not rinse. For best results, use twice daily. Follow with styling products & style as usual. Thinning hair. Safe for hair that is treated with color, keratin smoothing treatment, or straightening treatment/perm. Anti-Aging, Thinning Hair, Volume, Strength 4 oz./ 100ml 56

55 Caviar Clinical Weekly Intensive Boosting Treatment Step 3 of the Caviar Clinical 3-Part System, this ultra-powerful weekly scalp treatment is designed to provide an intensive stimulating boost to the hair and scalp. Provides an added level of defense against DHT build-up on the scalp while reinforcing the energizing and protective effects of Caviar Clinical Daily Root & Scalp Stimulator. Age-Control Complex : Combats chronological, chemical & environmental aging with key ingredients, such as: Caviar Extract - One of the world s richest sources of Omega 3 fatty acids that infuses hair with moisture, elasticity & shine Vitamin C - A proven anti-oxidant that prevents damage to the hair Enzymetherapy : A proprietary enzyme delivery system that enables the absorption of essential ingredients for superior keratin formation. Color Hold : Infuses hair with plant-derived melanin for extreme color protection and the prevention of color wash out. Protects hair from UVA, UVB & visible light including artificial light sources. Seasilk : A powerful blend of marine botanicals provides exceptional moisture & nourishment while repairing damage. Red Clover Growth Complex: to encourage naturally thicker, fuller, stronger hair that looks and feels denser from the inside out. This unique, powerful complex includes the following ingredients: Red Clover Extract: Detoxifies the scalp and delivers essential vitamins and nutrients such as calcium, magnesium, vitamin C, vitamin B1, niacin, and potassium all of which play a role in maintaining a healthy, toxin-free scalp environment and strong, healthy hair. Red Clover Extract is also high in isoflavones, antioxidants that neutralize free radicals and help prevent oxidative damage to the follicle. Nettle Root and Saw Palmetto: Assist in blocking 5α-reductase (the enzyme responsible for converting testosterone to DHT), helping to protect fragile hair and maintain a healthy scalp environment. Algae Extract: Soothes the scalp and protects against dryness. Rich in amino acids, vitamins and minerals such as copper, iron, zinc and magnesium, which help nourish follicles and contribute to overall scalp health. Vitamin B6: Promotes blood flow to the scalp, helping to create a stimulating environment for healthy hair. Taurine & Biotin: Strengthens the hair, helping to prevent breakage. Soy Proteins & Keratin: Reinforce the natural structure of each individual strand of hair, helping to provide immediate thickening benefits. CLINICALLY PROVEN 8 out of 10 people said their hair felt thicker & fuller, and would recommend this system to a friend with thinning hair or hair loss Caviar Clinical Daily Detoxifying Shampoo Caviar Clinical Daily Root & Scalp Stimulator Caviar Volume Conditioner How to Use: Use once per week in place of Daily Root & Scalp Stimulator. Shake to activate prior to use. Unscrew vial cap & dispense small drops onto scalp one section at a time. Massage in until fully absorbed. Do not rinse. Can be used day or night. Thinning hair. Safe for hair that is treated with color, keratin smoothing treatment, or straightening treatment/perm. Anti-Aging, Thinning Hair, Volume, Strength 0.20 oz./ 6ml per vial 6 vials per case FREE OF: Sulfates, Parabens, Sodium Chloride, Phthalates & Gluten 57

56 Caviar Clinical Daily Densifying Foam A Lifesaver for your strands. The Caviar Clinical Daily Densifying Foam saves up to 1300 strands per month*. This lightweight densifying foam thickens and strengthens hair while helping to prevent hair loss and breakage. Formulated with non-sticky polymers to build volume and create long-lasting body. CLINICALLY TESTED*: Saves up to 1,300 strands/month Strengthens to help prevent hair loss due to breakage Thickens strands so that hair instantly looks and feels denser Formulated with Red Clover Growth Complex Age-Control Complex : Combats chronological, chemical & environmental aging with key ingredients, such as: Caviar Extract - One of the world s richest sources of Omega 3 fatty acids that infuses hair with moisture, elasticity & shine Vitamin C - A proven anti-oxidant that prevents damage to the hair Enzymetherapy : A proprietary enzyme delivery system that enables the absorption of essential ingredients for superior keratin formation. Color Hold : Infuses hair with plant-derived melanin for extreme color protection and the prevention of color wash out. Protects hair from UVA, UVB & visible light including artificial light sources. Seasilk : A powerful blend of marine botanicals provides exceptional moisture & nourishment while repairing damage. Red Clover Growth Complex: to encourage naturally thicker, fuller, stronger hair that looks and feels denser from the inside out. This unique, powerful complex includes the following ingredients: Red Clover Extract: Detoxifies the scalp and delivers essential vitamins and nutrients such as calcium, magnesium, vitamin C, vitamin B1, niacin, and potassium all of which play a role in maintaining a healthy, toxin-free scalp environment and strong, healthy hair. Red Clover Extract is also high in isoflavones, antioxidants that neutralize free radicals and help prevent oxidative damage to the follicle. Nettle Root and Saw Palmetto: Assist in blocking 5α-reductase (the enzyme responsible for converting testosterone to DHT), helping to protect fragile hair and maintain a healthy scalp environment. Algae Extract: Soothes the scalp and protects against dryness. Rich in amino acids, vitamins and minerals such as copper, iron, zinc and magnesium, which help nourish follicles and contribute to overall scalp health. Vitamin B6: Promotes blood flow to the scalp, helping to create a stimulating environment for healthy hair. Taurine & Biotin: Strengthens the hair, helping to prevent breakage. Soy Proteins & Keratin: Reinforce the natural structure of each individual strand of hair, helping to provide immediate thickening benefits. FREE OF: Sulfates, Parabens, Sodium Chloride, Phthalates & Gluten CLINICALLY TESTED Saves up to 1,300 strands/month* *Based on an outside clinical study vs. a non-conditioning shampoo. Individual results may vary. Caviar Clinical Daily Detoxifying Shampoo Caviar Clinical Daily Root & Scalp Stimulator Caviar Volume Conditioner How to Use: Cleanse and condition hair. Shake the can well before using. Apply to wet or toweldried hair and style as usual. Men and women with thinning hair or hair loss who are looking for a product that will both thicken existing strands and help prevent future breakage. Anti-Aging, Thinning Hair, Volume, Strength, Anti- Breakage, Hair Loss. 5.1 oz./ 145 gr 58

57 CAVIAR Anti-Aging CAVIAR Clinical Dandruff For A Healthy Flake-Free Scalp Specifically designed to address the needs of consumers suffering from dandruff and dry, itchy, irritated scalp. Formulated with Salicylic Acid, Pyrithione Zinc and Active Fruit Enzymes, this powerfull collection effectively fights flakes and leaves hair soft, shiny and healthy. 59

58 Caviar Clinical Dandruff Control WHAT CAUSES DANDRUFF? Dry, itchy and irritated scalp is a common problem and can be caused by a variety of factors. Understanding what triggers dandruff is the first step toward eliminating flakes for a healthier scalp. MALASSEZIA Malassezia is a yeast-like fungus that lives on the scalp of all individuals and typically does not cause problems. Sometimes, however, it grows out of control, feeding on the oils secreted by hair follicles. This irritates the scalp, and causes extra skin cells to grow. These extra skin cells die and fall off, clumping together with oil from the scalp to form flakes. DRY SKIN Dry skin and environmental factors are common causes of itchy, flaky scalp. Using hair care products that are free of sulfates and drying detergents will help maintain balanced moisture levels on the scalp. OILY SKIN (SEBORRHEIC DERMATITIS) This conditioner can leave skin red and itchy and can affect other parts of the boy, as well. Pyrithione Zinc, found in Caviar Clinical Dandruff Control Conditioner, is an antifungal complex that is known to treat inflammation and flakiness brought on by seborrheic dermatitis. DIET & NUTRITION Diets high in yeast and sugar can cause a seborrheic dermatitis flare-up. An antifungal diet high in vegetables can help reduce such flare-ups. IRRITATING INGREDIENTS Shampoos that contain harsh ingredients like sulfates can irritate the scalp and cause the occurrence of flakes. Ingredients like Salicylic Acid, found in Caviar Clinical Dandruff Control Shampoo, are effective in purifying the scalp to eliminate flaky buildup. INFREQUENT SHAMPOOING Not shampooing often enough can lead to the buildup of oils and dead skin cells, which can cause dandruff. INFREQUENT BRUSHING Regularly combing/brushing the hair aids in the shedding of skin. People who do not regularly brush their hair are slightly more prone to dandruff. OTHER SKIN CONDITIONS People with psoriasis, eczema and other skin conditions are more prone to developing dandruff. before after Scalp With Dandruff Healthy Scalp without Dandruff 60

59 Caviar Clinical Dandruff Control Shampoo & Conditioner The Caviar Clinical Dandruff collection is a luxurious, efficacious at-home and in-salon system that provides daily care and maintenance for men and women with dandruff. Shampoo: A sulfate-free cleansing treatment that gently and effectively cleanses the hair and scalp, helping to relieve scalp itch, dryness and irritation caused by dandruff. When used daily, this Salicylic Acid-infused formula helps eliminate building & prevent future flakes. Conditioner: A paraben-free conditioner that restores moisture to the hair and scalp. When used daily, this Pyrithione Zinc-infused formula soothes & balances the scalp, helping to relieve scalp itch, dryness and irritation caused by dandruff or seborrheic dermatitis. Leaves hair hydrated, soft and shiny. A luxurious, efficacious treatment ritual that will eliminate and help control embarrassing flakes. Salicylic Acid: Helps break down buildup, splitting flakes into smaller pieces that are easier to wash away Helps reduce scales on the scalp surface Pyrithione Zinc: Helps to remove yeast, a potential irritant, from the scalp Helps to reduce inflammation on the scalp Helps prevent excessive oil secretions on the scalp, slowing the overproduction of skin cells Active Fruit Enzymes Found in Exfoliating Scalp Facial and Professional Exfoliating Scalp Treatment Eliminate flakes caused by dandruff & other dead cells/buildup while helping to control dryness Create a clean canvas for everyday scalp health & maintenance Age-Control Complex : Combats chronological, chemical & environmental aging with key ingredients, such as: Caviar Extract - One of the world s richest sources of Omega 3 fatty acids that infuses hair with moisture, elasticity & shine Vitamin C - A proven anti-oxidant that prevents damage to the hair Enzymetherapy : A proprietary enzyme delivery system that enables the absorption of essential ingredients for superior keratin formation. Color Hold : Infuses hair with plant-derived melanin for extreme color protection and the prevention of color wash out. Protects hair from UVA, UVB & visible light including artificial light sources. Seasilk : A powerful blend of marine botanicals provides exceptional moisture & nourishment while repairing damage. Caviar Clinical Dandruff Professional Treatment Caviar Clinical Dandruff Exfoliation Scalp Facial How to Use: Massage throughout wet hair. Leave on 3-5 minutes, then rinse thoroughly. If conditioning is needed, follow with Caviar Volume Conditioner. Hair/ Type: All hiairtypes. Dry, Itchy, flaky and irritated scalp. Safe for hair that is treated with color. 8.5 oz./ 250ml 67.6 oz / 2000ml FREE OF: Sulfates, Parabens, Sodium Chloride, Phthalates & Gluten 61

60 Caviar Clinical Dandruff Exfoliating Scalp Facial The Caviar Clinical Dandruff collection is a luxurious, efficacious at-home and in-salon system that provides daily care and maintenance for men and women with dandruff. An invigorating treatment that rebalances moisture levels on the scalp. Active Fruit Enzymes and a unique bristle dispenser exfoliate to eliminate flakes caused by dandruff. Energizes the scalp while helping to control dryness. Salicylic Acid: Helps break down buildup, splitting flakes into smaller pieces that are easier to wash away Helps reduce scales on the scalp surface Pyrithione Zinc: Helps to remove yeast, a potential irritant, from the scalp Helps to reduce inflammation on the scalp Helps prevent excessive oil secretions on the scalp, slowing the overproduction of skin cells Active Fruit Enzymes Found in Exfoliating Scalp Facial and Professional Exfoliating Scalp Treatment Eliminate flakes caused by dandruff & other dead cells/buildup while helping to control dryness Create a clean canvas for everyday scalp health & maintenance Age-Control Complex : Combats chronological, chemical & environmental aging with key ingredients, such as: Caviar Extract - One of the world s richest sources of Omega 3 fatty acids that infuses hair with moisture, elasticity & shine Vitamin C - A proven anti-oxidant that prevents damage to the hair Enzymetherapy : A proprietary enzyme delivery system that enables the absorption of essential ingredients for superior keratin formation. Color Hold : Infuses hair with plant-derived melanin for extreme color protection and the prevention of color wash out. Protects hair from UVA, UVB & visible light including artificial light sources. Seasilk : A powerful blend of marine botanicals provides exceptional moisture & nourishment while repairing damage. Caviar Clinical Dandruff Shampoo & conditioner Caviar Clinical Dandruff Professional Treatment How to Use: Prior to shampooing, gently massage into wet scalp one section at a time, using circular motions to help dislodge flakes. Rinse thoroughly. Follow with the Caviar Shampoo & Conditioner most suitable for your hair type. Hair/ Type: All hiairtypes. Dry, Itchy, flaky and irritated scalp. Safe for hair that is treated with color. 3.0 oz. / 88ml FREE OF: Sulfates, Parabens, Sodium Chloride, Phthalates & Gluten Green Tea & Bergamot 62

61 CAVIAR Anti-Aging CAVIAR Treatments Renew & Replenish Ultra-Dry, Weak or Dull Hair Renew and replenish brittle, dull, lifeless hair by infusing intense moisture and recharging shine with Seasilk, bioidentical hair lipids and micro-sized proteins. 63

62 CAVIAR Moisture Hair Masque Caviar Anti-Aging Replenishing Moisture Masque is an intense moisturizing treatment that infuses hair with the moisture that it lacks & aids every strand in retaining this moisture, improving overall smoothness & manageability.? Infused with HydraComplex, an ultra-moisturizing ingredient blend that binds to water, providing the highest level of natural hydration to moisture-starved strands. Replenishes hair, smoothing the cuticle with vital nutrients and aiding in moisture retention to maintain hydrated locks Targets aging, frayed ends with intense moisture, leaving strands silky & smooth. Age-Control Complex : Combats chronological, chemical & environmental aging with key ingredients, such as: Caviar Extract - One of the world s richest sources of Omega 3 fatty acids that infuses hair with moisture, elasticity & shine Vitamin C - A proven anti-oxidant that prevents damage to the hair Enzymetherapy : A proprietary enzyme delivery system that enables the absorption of essential ingredients for superior keratin formation. Color Hold : Infuses hair with plant-derived melanin for extreme color protection and the prevention of color wash out. Protects hair from UVA, UVB & visible light including artificial light sources. Seasilk : A powerful blend of marine botanicals provides exceptional moisture & nourishment while repairing damage. HydraComplex: An ultra-moisturizing ingredient blend that binds to water to infuse strands with intense hydration. Locks in water & other essential nutrients to maintain moisture levels FREE OF: Parabens, Phthalates, Synthetic Color, Mineral Oil, Gluten, Petrolatum & PABA Green Tea & Bergamot CAVIAR Moisture Shampoo & Conditioner CAVIAR Rapid Repair Spray CAVIAR CC Cream CAVIAR CC Cream Extra Hold CAVIAR Moisture Milk Dry, brittle hair. Safe for hair that is treated with color, keratin smoothing treatment, or straightening treatment/perm. Anti-Aging, Hydration, Strength, Damaged Hair 5.7 oz. / 161 g. 16 oz. / 454 g. After cleansing hair, remove excess water and apply to clean, damp hair. Leave on for 3 minutes. Rinse well. STYLIST TIP The Caviar Anti-Aging Replenishing Moisture Masque can be used as luxurious professional treatment for clients with incredibly dry, brittle hair. Generously apply the masque throughout the lengths of hair with a brush. Place the client underneath a dryer for 10 minutes for more intense penetration and softer, silkier results. Rinse thoroughly. 64

63 CAVIAR CC Cream Caviar CC Cream or Complete Correction Cream is a miracle leave-in product that delivers 10 benefits in one easy step, leaving hair perfectly polished. This 10-in-1 formula can be used alone or as a foundation for the layering of other styling products. Formulated with Caviar Extract and antioxidant Vitamin C to fight natural, chemical and environmental aging and provide the highest level of protection against free radicals.? Perfects hair in 10 different ways for complete: Moisture Shine Smoothness Softness UV Protection Age-Control Complex : Combats chronological, chemical & environmental aging with key ingredients, such as: Caviar Extract - One of the world s richest sources of Omega 3 fatty acids that infuses hair with moisture, elasticity & shine Vitamin C - A proven anti-oxidant that prevents damage to the hair Enzymetherapy : A proprietary enzyme delivery system that enables the absorption of essential ingredients for superior keratin formation. Color Hold : Infuses hair with plant-derived melanin for extreme color protection and the prevention of color wash out. Protects hair from UVA, UVB & visible light including artificial light sources. Seasilk : A powerful blend of marine botanicals provides exceptional moisture & nourishment while repairing damage. FREE OF: Parabens, Phthalates, Synthetic Color, Mineral Oil, Gluten, Petrolatum & PABA Green Tea & Bergamot Manageability Strength Anti-Breakage Heat Protection Light Hold Apply evenly to clean, towel-dried hair & style as desired. Can also be used as a finisher on dry hair for added perfection. CAVIAR Moisture Shampoo & Conditioner CAVIAR Rapid Repair Spray Suitable for all hair types. Safe for color treated hair. Moisture, Shine, Smoothness, Softness, UV Protection, Manageability, Strength, Anti- Breakage, Heat Protection, Light Hold 2.5 oz. / 74ml 65

64 CAVIAR CC Cream Extra Hold The original CC Cream for hair is now available in Extra Hold. This miracle leave-in product delivers the same 10 benefits in one easy step, leaving hair perfectly polished with more control. A hair perfector that can be used alone or as a foundation for the layering of other styling products.? Perfects hair in 10 different ways for complete: Moisture Shine Smoothness Softness UV Protection Caviar Extract: Contains amino acids and Omega-3 fatty acids that help smooth the hair shaft and increase shine Vitamin C: Helps repair and resist damage caused by free radicals Color Hold : A proprietary technology that locks in hair color & brightness Seasilk : A blend of marine botanicals that provides exceptional moisture and helps repair damaged hair Enzymetherapy : An exclusive blend of enzymes and minerals designed to help vital nutrients adhere to hair. FREE OF: Parabens, Phthalates, Synthetic Color, Mineral Oil, Gluten, Petrolatum & PABA Green Tea & Bergamot Manageability Strength Anti-Breakage Heat Protection Extra Hold Apply evenly to clean, towel-dried hair & style as desired. Can also be used as a finisher on dry hair for added perfection. CAVIAR Moisture Shampoo & Conditioner CAVIAR Rapid Repair Spray Ideal for thicker hair types, or for anyone with normal hair type that seeks more hold. Moisture, Shine, Smoothness, Softness, UV Protection, Manageability, Strength, Anti- Breakage, Heat Protection, Extra Hold 2.5 oz. / 74ml 66

65 CAVIAR Moisture Milk Milk-made moisture. Powered by Caviar. An ultra-hydrating leave-in conditioner that envelops strands to drench dry hair in weightless moisture. Absorbs instantly for age-defying softness & shine.? Clinically Tested For:* 3.5x increase in conditioning 4x less breakage Provides maximum moisture to deeply hydrate parched hair Leaves hair silky soft with sublime shine Adds elasticity to brittle hair to reduce breakage Age-Control Complex : Combats chronological, chemical & environmental aging with key ingredients, such as: Caviar Extract - One of the world s richest sources of Omega 3 fatty acids that infuses hair with moisture, elasticity & shine Vitamin C - A proven anti-oxidant that prevents damage to the hair Enzymetherapy : A proprietary enzyme delivery system that enables the absorption of essential ingredients for superior keratin formation. Color Hold : Infuses hair with plant-derived melanin for extreme color protection and the prevention of color wash out. Protects hair from UVA, UVB & visible light including artificial light sources. Seasilk : A powerful blend of marine botanicals provides exceptional moisture & nourishment while repairing damage. HydraComplex: An ultra-moisturizing ingredient blend that binds to water to infuse strands with intense hydration. Locks in water & other essential nutrients to maintain moisture levels FREE OF: Parabens, Phthalates, Synthetic Color, Mineral Oil, Gluten, Petrolatum & PABA Green Tea & Bergamot Spray throughout clean, damp hair. Style as usual. Can be used in place of conditioner on fine hair, or as an additional conditioning step on medium to thick textures. CAVIAR Moisture Shampoo & Conditioner CAVIAR Rapid Repair Spray Women of all ages with dry, brittle, aging hair. Light enough for all hair types, yet rich enough to deeply hydrate parched hair. Anti-Aging, Hydration, Strength, Damaged Hair 5.1 oz. / 150 ml. 67

66 CAVIAR Omega [+] Nourishing Oil A rich anti-aging treatment oil that contains a highly concentrated dose of Omega-3 and C22 Fatty Acids, which deeply nourish to transform hair. Combats dry and brittle hair and smooths the hair strand while adding intense shine. Leaves hair lustrously shiny, smooth and silky soft.? Improves the overall condition of hair by 80% Deeply hydrates, leaving hair smooth and silky soft Adds elasticity to brittle hair, helping to reduce breakage Age-Control Complex : Combats chronological, chemical & environmental aging with key ingredients, such as: Caviar Extract - One of the world s richest sources of Omega 3 fatty acids that infuses hair with moisture, elasticity & shine Vitamin C - A proven anti-oxidant that prevents damage to the hair Enzymetherapy : A proprietary enzyme delivery system that enables the absorption of essential ingredients for superior keratin formation. Color Hold : Infuses hair with plant-derived melanin for extreme color protection and the prevention of color wash out. Protects hair from UVA, UVB & visible light including artificial light sources. Seasilk : A powerful blend of marine botanicals provides exceptional moisture & nourishment while repairing damage. Omega-3 and C22 Fatty Acids: Help combat dry, brittle hair, improving elasticity, softening and adding shine. FREE OF: Parabens, Phthalates, Synthetic Color, Mineral Oil, Gluten, Petrolatum & PABA Green Tea & Bergamot Add hydration and intense shine by applying a small amount of oil to clean, damp hair. Style as usual. Can also be used as a finisher on dry hair. CLINICALLY PROVEN Increases shine by 250% Improves the overall condition of hair by 80% CAVIAR Moisture Shampoo & Conditioner CAVIAR Rapid Repair Spray Light enough for all hair types, yet rich enough for thick, coarse hair textures. Anti-Aging, Hydration, Strength, Damaged Hair 1.7 oz. / 50ml 68

67 CAVIAR Overnight Hair Rescue A deeply penetrating overnight treatment for damaged hair that repairs while you sleep. Repairs & replenishes damaged hair while you sleep Prevents future breakage Absorbs instantly & won t leave residue on pillows or sheets Age-Control Complex : Combats chronological, chemical & environmental aging with key ingredients, such as: Caviar Extract - One of the world s richest sources of Omega 3 fatty acids that infuses hair with moisture, elasticity & shine Vitamin C - A proven anti-oxidant that prevents damage to the hair Enzymetherapy : A proprietary enzyme delivery system that enables the absorption of essential ingredients for superior keratin formation. Color Hold : Infuses hair with plant-derived melanin for extreme color protection and the prevention of color wash out. Protects hair from UVA, UVB & visible light including artificial light sources. Seasilk : A powerful blend of marine botanicals provides exceptional moisture & nourishment while repairing damage. FREE OF: Parabens, Sodium Chloride, Paraffins, Gluten, DEA/TEA, Phthalates, Mineral Oil, Petrolatum Green Tea & Bergamot Apply to dry hair before bedtime. Dispense a quarter-size amount of overnight hair rescue into palms, rub hands together and distribute evenly, concentrating on dry damaged ends. Leave on overnight & shampoo out in the morning. Benefits are cumulative, for best results use 2-3 times per week CLINICALLY PROVEN Improves hair damage by 44% CAVIAR Moisture Shampoo & Conditioner CAVIAR Rapid Repair Spray Ideal for those with severly damaged or processed hair. Safe for hair that is treated with color, keratin smoothing treatment, or straightening treatment/ perm. Anti-Aging, Hydration, Strength, Damaged Hair 1 oz./ 30ml 3.4 oz./100ml 69

68 CAVIAR Smoothing Hydra - Gelée A weightless surge of hydration that conditions the hair and smoothes unwanted frizz. Alcohol-free formula provides exceptional hydration and nourishment to dry, damaged hair, revealing soft, silky strands Velvety, lightweight oil gel offers gentle styling definition without weighing hair down and adds radiant shine and vibrancy to dull locks Anti-humidity control keeps hair smooth and reduces frizz and fly aways Age-Control Complex : Combats chronological, chemical & environmental aging with key ingredients, such as: Caviar Extract - Contains amino acids & Omega-3 fatty acids that help smooth the hair shaft and increase shine. Vitamin C - Helps to repair and resist damage caused by free radicals. Enzymetherapy : An exclusive blend of enzymes and minerals designed to help vital nutrients adhere to hair. Color Hold : Infuses hair with plant-derived melanin for extreme color protection and the prevention of color wash out. Protects hair from UVA, UVB & visible light including artificial light sources. Seasilk : A powerful blend of marine botanicals provides exceptional moisture & nourishment while repairing damage. FREE OF: Parabens & Synthetic Color. Green Tea & Bergamot Citrus Floral Woody TOP: Bergamot, Zesty Lime, Sparkling Clean Aldehydes HEART: Jasmine, Gardenia, Rose, Tea Leaves BASE: Cedarwood, Fir, Musk Apply evenly to clean, towel-dried hair & style as desired. Can also be used on dry hair for added smoothing perfection. Caviar Moisture Shampoo & Conditioner Caviar Moisture Hair Masque Caviar Rapid Repair Spray All. Safe for hair that is treated with color, keratin smoothing treatment, or straightening treatment/ perm. Anti-Aging, Hydration, Strength, Damaged Hair 3.4 oz./ 100ml 70

69 CAVIAR Anti-Aging Caviar Styling Anti-Aging Styling Aids for All Hair Types Caviar styling is a family of anti-aging styling aids for all hair types. Antioxidant rich Rhodiola Extract shields hair from thermal damage, while the powerful co-enzyme Co-Q 10 protects hair from environmental stresses to fight the visible signs of aging from natural, chemical & environmental factors. 71

70 CAVIAR Dry Shampoo A talc-free Dry Shampoo to refresh hair between washings. Extend your blowout and instantly refresh hair between washing with this talcfree,anti-aging dry shampoo formulated to gently absorb excess oil, product build-up and impurities. This formula reenergizes hair leaving it with a clean, touchable texture and a fresh scent. Age-Control Complex : Combats chronological, chemical & environmental aging with key ingredients, such as: Caviar Extract - One of the world s richest sources of Omega 3 fatty acids that infuses hair with moisture, elasticity & shine Vitamin C - A proven anti-oxidant that prevents damage to the hair FREE OF: Talc, Parabens, Sulfates, Gluten, Synthetic Color, DEA/TEA, PABA, Phthalates, Mineral Oil, Petrolatum Green Tea & Bergamot Apply to dry hair as needed. Tilt bottle and lightly shake near roots to release product. Massage in using fingertips. Brush and restyle as desired. Caviar Rapid Repair Spray Caviar Working Hair Spray All. Safe for hair that is treated with color, keratin smoothing treatment, or straightening treatment/ perm. Anti-Aging, Volume, Hydration, Strength, Damaged Hair 2.65 oz./ 75ml 72

71 CAVIAR Perfect Texture Finishing Spray Instant texture & fullness for a perfectly undone style. A multi-tasking working and finishing aerosol spray that adds dimensional texture, shape and movement to all hair types. Boosts fullness for fine, limp hair. Bodifying polymers create invisible scaffolding between strands to keep them from clumping together. Bodifying polymers create invisible scaffolding between strands to keep them from clumping together Touchable, brushable, non-sticky formula No powdery residue Age-Control Complex : Combats chronological, chemical & environmental aging with key ingredients, such as: Caviar Extract - One of the world s richest sources of Omega 3 fatty acids that infuses hair with moisture, elasticity & shine Vitamin C - A proven anti-oxidant that prevents damage to the hair Enzymetherapy : A proprietary enzyme delivery system that enables the absorption of essential ingredients for superior keratin formation. Color Hold : Infuses hair with plant-derived melanin for extreme color protection and the prevention of color wash out. Protects hair from UVA, UVB & visible light including artificial light sources. FREE OF: Parabens, Sodium Chloride, Gluten, DEA/TEA, Phthalates, Mineral Oil, Petrolatum Fresh Marine Hold can cm from dry hair and spray, lifting hair and spraying throughout the layers to build texture and volume. Caviar Moisture Shampoo & Conditioner Caviar CC Cream Caviar Moisture Milk Woman with all hair types. Can be used post blowout to add dimensional texture and fullness to hair. Anti-Aging, Hydration, Strength, Damaged Hair 6.5 oz./ 184 gr 74

72 CAVIAR Working Hair Spray An ultra-dry brushable hairspray that provides pogressive control and soft styling. This ultra-dry hairspray with progressive control provides humidity resistance with a flexible, yet brushable light to medium hold. Age-Control Complex : Combats chronological, chemical & environmental aging with key ingredients, such as: Caviar Extract - One of the world s richest sources of Omega 3 fatty acids that infuses hair with moisture, elasticity & shine Vitamin C - A proven anti-oxidant that prevents damage to the hair Enzymetherapy : A proprietary enzyme delivery system that enables the absorption of essential ingredients for superior keratin formation. Color Hold : Infuses hair with plant-derived melanin for extreme color protection and the prevention of color wash out. Protects hair from UVA, UVB & visible light including artificial light sources. FREE OF: Parabens, Sodium Chloride, Gluten, DEA/TEA, Phthalates, Mineral Oil, Petrolatum Fresh Marine Style as desired and spray. Hold can 6-12 inches away from hair and spray. To shape, spray on wet hair and use with heat. For a softer look, brush through when dry reapply as needed. Caviar Rapid Repair Spray Caviar CC Cream All. Safe for hair that is treated with color, keratin smoothing treatment, or straightening treatment/ perm. Anti-Aging, Hydration, Strength, Damaged Hair 1.5 oz./ 45ml 7.4 oz./ 217ml 15.5 oz./ 500ml 75

73 CAVIAR Extra Hold Hair Spray A quick drying ultra-hold hair spray This quick drying aerosol hairspray gives ultra firm control with performance flexibility. Provides all day humidity resistance without stiffness or flaking. Formulated with Color Hold and CoQ10 to defend from damage caused byenvironmental stresses and protect against color fade, while targeting the signs of aging for healthier more youthful looking hair. Age-Control Complex : Combats chronological, chemical & environmental aging with key ingredients, such as: Caviar Extract - One of the world s richest sources of Omega 3 fatty acids that infuses hair with moisture, elasticity & shine Vitamin C - A proven anti-oxidant that prevents damage to the hair Enzymetherapy : A proprietary enzyme delivery system that enables the absorption of essential ingredients for superior keratin formation. Color Hold : Infuses hair with plant-derived melanin for extreme color protection and the prevention of color wash out. Protects hair from UVA, UVB & visible light including artificial light sources. CoQ10: A powerful anti-oxidant that protects the hair from environmental stresses. FREE OF: Parabens, Phthalates, Synthetic Color, Mineral Oil and Petrolatum Passion Flower & Pomagranite Style as desired; hold can 8-12 inches from head and spray. Caviar Moisture Shampoo & Conditioner Caviar Anti-Aging Moisture Milk Caviar Anti-Aging CC Cream All. Safe for hair that is treated with color, keratin smoothing treatment, or straightening treatment/perm. Anti-Aging, Volume, Hydration, Damaged Hair 12 oz./ 350ml 76

74 PROFESSIONAL Professional Treatments CAVIAR REPAIR x RECONSTRUCTION TREATMENT: A revolutionary 3-step professional system designed to reconstruct distressed hair and restore it to a healthy, damage-free state. CAVIAR CLINICAL PROFESSIONAL SCALP FACIAL: A professional scalp scrub with a highly concentrated dose of exfoliating micro-beads and Active Fruit Enzymes that help remove flaky buildup caused by dandruff and dry scalp. 77

75 Caviar Reconstruction Treatment CAVIAR REPAIR x Reconstruction Treatment is a revolutionary 3-step professional system designed to reconstruct distressed hair and restore it to a healthy, damage-free state. The result is reconstructed hair that is shinier, healthier and more manageable. This transformative reconditioning treatment combines a unique blend of essential nutrients and Strand-Building Proteins that target damage at the microscopic level, working to repair each individual strand of hair from the inside out. Step 1: Clarifying Wash Sulfate-free shampoo that removes build-up and impurities caused by styling aids and conditioners. Cleanses the hair and provides a clean slate for Step 2. Step 2: Reconstructing Crème Nourishes the inner cortex with essential nutrients. Any gaps or tears in the outer cuticle layer are rebuilt with protein deposits the hair strand is literally restructured. The inner cortex and outer cuticle are cemented together, ensuring that the scales of the hair lay flat. Step 3: Protein Shield Seals and reinforces the cuticle layer with a long-lasting protective barrier that strengthens the strand and provides intensive conditioning, improved elasticity and superior color protection. Helps to prevent future damage from occurring. Age-Control Complex : Combats chronological, chemical & environmental aging with key ingredients, such as: Caviar Extract - One of the world s richest sources of Omega 3 fatty acids that infuses hair with moisture, elasticity & shine Vitamin C - A proven anti-oxidant that prevents damage to the hair Enzymetherapy : A proprietary enzyme delivery system that enables the absorption of essential ingredients for superior keratin formation. Color Hold : Infuses hair with plant-derived melanin for extreme color protection and the prevention of color wash out. Protects hair from UVA, UVB & visible light including artificial light sources. Seasilk : A powerful blend of marine botanicals provides exceptional moisture & nourishment while repairing damage. FREE OF: Sulfates, Parabens, Gluten, DEA, TEA, Synthetic Colors, No Mineral Oil, PABA, Paraffin, Phthalates 1. Apply Clarifying Wash to damp hair, saturating from roots to ends where product build-up tends to concentrate. Rinse thoroughly. Repeat if necessary. 2. Immediately following Step 1, remove excess moisture and coat the hair with Reconstructing Crème, paying special attention to areas where damage is more extensive such as the ends. Cover the hair with a plastic cap and place the client under a medium to hot dryer for 10 minutes. Rinse thoroughly. ** Color service may be performed at this time. Gently dry hair prior to color service. After chemical service, rinse thoroughly for a minimum of 5 minutes until the water runs clean. If desired, use a small amount of CAVIAR REPAIRx Shampoo to remove residue ** - continued 3. Immediately following Step 2, remove excess moisture and apply Protein Shield beginning at the crown of the head. Work thoroughly from roots to ends, until the hair is completely saturated. Cover the hair with a plastic cap or hot towel and place the client under a medium to hot dryer for minutes. Rinse thoroughly. Style hair as desired. Instruct client to not wash hair for hours, and to cleanse and moisturize hair with CAVIAR REPAIRx Instant Recovery Shampoo and Conditioner for prolonged treatment benefits of CRT. CAVIAR REPAIRx Instant Recovery Shampoo & Conditioner CAVIAR REPAIRx Micro-Bead Fill & Fix Treatment Masque CAVIAR REPAIRx Re-Texturizing Protein Cream CAVIAR Overnight Hair Rescue All. Safe for hair that is treated with color, keratin smoothing treatment, or straightening treatment/perm. Damaged Hair, Anti-Aging, Hydration, Strength Clinically Proven to REDUCE BREAKAGE by 95% 150ml (single use treatment includes 3 tubes, 50ml /each) Stylist Tips: Apply before a color service to drastically improve the condition of the hair, improving the result of the color service. 78

76 Caviar Clinical Professional Exfoliating Scalp Treatment The Caviar Clinical Dandruff collection is a luxurious, efficacious at-home and in-salon system that provides daily care and maintenance for men and women with dandruff. A professional scalp scrub with a highly concentrated dose of exfoliating micro-beads and Active Fruit Enzymes that help remove flaky buildup caused by dandruff and dry scalp. This luxurious cooling formula soothes the scalp, helping to relieve itch and irritation. Purifies and balances moisture levels to reduce dryness and improve overall scalp health. Salicylic Acid: Helps break down buildup, splitting flakes into smaller pieces that are easier to wash away Helps reduce scales on the scalp surface Pyrithione Zinc: Helps to remove yeast, a potential irritant, from the scalp Helps to reduce inflammation on the scalp Helps prevent excessive oil secretions on the scalp, slowing the overproduction of skin cells Active Fruit Enzymes Found in Exfoliating Scalp Facial and Professional Exfoliating Scalp Treatment Eliminate flakes caused by dandruff & other dead cells/buildup while helping to control dryness Create a clean canvas for everyday scalp health & maintenance Age-Control Complex : Combats chronological, chemical & environmental aging Enzymetherapy : A proprietary enzyme delivery system that enables the absorption of essential ingredients for superior keratin formation. Color Hold : Infuses hair with plant-derived melanin for extreme color protection and the prevention of color wash out. Protects hair from UVA, UVB & visible light including artificial light sources. Seasilk : A powerful blend of marine botanicals provides exceptional moisture & nourishment while repairing damage. Caviar Clinical Dandruff Control Shampoo & Conditioner Hair/ Type: All hiairtypes. Dry, Itchy, flaky and irritated scalp. Safe for hair that is treated with color. a can of 12 vials. Each vial contains 0.5 oz. / 15ml FREE OF: Sulfates, Parabens, Sodium Chloride, Phthalates & Gluten Green Tea & Bergamot For the best results, follow the 11 steps from the Caviar Clinical Dandruff Professional Treatment Guide, see next page. *NOTE: In order to avoid any potential scalp irritation, the Caviar Clinical Dandruff in-salon treatment should not be applied on the same day as a color service or any other chemical treatment. 79

77 Caviar Clinical Professional Exfoliating Scalp Treatment Zone 1 Zone 1 Zone 3 Zone 2 0 Zone 4 Zone 3 Diagram 1 Diagram 2 Follow the step-by-step guide below to treat your clients to the Caviar Clinical Dandruff treatment, which purifies & balances the scalp while helping to eliminate flakes 1. There are four balancing zones on the scalp (see diagram 2). Apply Caviar Clinical Professional Exfoliating Scalp Treatment to wet scalp one zone at a time. 2. Using the Alterna scalp brush, distribute the product throughout zones 1-4 using gentle circlar motions. 3. Once the product is evenly distributed, massage the scalp using the Balancing Head Massage Technique. Focusing on one zone at a time, massage all of the balancing zones on the scalp. 4. The first balancing zone, balancing zone 1, is located towards the front of the head (see diagrams 1&2). Massage treatment into balancing zone 1, focusing on this area for 30 seconds. Return to Balancing zone 2 is located behind balancing zone 1 (see diagram 2). Massage balancing zone 2 for 30 seconds, and then return to Balancing zone 3 is located behind balancing zone 2 (see diagram 1&2). Massage balancing zone 3 for 30 seconds, and then return to Balancing zone 4 is located behind balancing zone 3 (see diagram 2). Massage balancing zone 4 for 30 seconds, and then return to Repeat steps Rinse hair thoroughly. Massage Caviar Clinical Dandruff Control Shampoo throughout client s hair and scalp and wash away flakes. Rinse. 10. Follow by massaging Caviar Clinical Dandruff Control Conditioner into wet hair and scalp. Leave on 1-3 minutes and rinse thoroughly. 11. Style hair as usual. *Note: The Caviar Clinical Dandruff Treatment should not be applied on the same day as color service. 80

78 CAVIAR Style Caviar Style Style without compromise 81

79 CAVIAR Style Concrete Extreme Definition Clay An ultra-hold styling clay that provides texture and separation with a matte finish. Creates firm, long-lasting hold. WHO IS IT FOR? Anyone looking for maximum hold and definition. THE BENEFITS Ultra-hold formula Enables you to achieve & maintain sculpted shape, definition & texture Leaves hair with a touchable matte finish Flex-Strength Complex: This proprietary complex is a synergistic blend of strengthening proteins and nourishing extracts to give hair both strength and flexibility to help prevent breakage due to vigorous hair styling techniques and heat tools. Hair is left luxuriously manageable, silky strong and perfectly styled. Caviar Extract: Contains amino acids & Omega-3 Fatty Acids that help smooth the hair shaft and increase shine. Seasilk : A blend of marine botanicals that provides exceptional moisture. Keratin, Panthenol & Biotin: Strengthens, fortifies and reinforces to support weak and fragile hair strands. Color Hold : A proprietary technology that locks in hair color & brightness. FREE OF: Parabens, Gluten, Mineral Oil & Phthalates Emulsify in hands and use fingertips to work through dry hair. Style as usual. 82

80 CAVIAR Style Grit Flexible Texturizing Paste A medium hold styling paste that provides shine, creates hi-definition silhouettes, separating layers and providing just the right amount of hold. WHO IS IT FOR? Perfect for anyone who wants to easily sculpt and style hair with medium hold. THE BENEFITS Light-weight, medium-control paste Moldable texture, shape & separation Easily distributed through hair Leaves hair with a natural finish Flex-Strength Complex: This proprietary complex is a synergistic blend of strengthening proteins and nourishing extracts to give hair both strength and flexibility to help prevent breakage due to vigorous hair styling techniques and heat tools. Hair is left luxuriously manageable, silky strong and perfectly styled. Caviar Extract: Contains amino acids & Omega-3 Fatty Acids that help smooth the hair shaft and increase shine. Seasilk : A blend of marine botanicals that provides exceptional moisture. Keratin, Panthenol & Biotin: Strengthens, fortifies and reinforces to support weak and fragile hair strands. Color Hold : A proprietary technology that locks in hair color & brightness. FREE OF: Parabens, Gluten, Mineral Oil & Phthalates Apply a small amount in palms and work through dry hair. Style as usual. 83

81 CAVIAR Style Invisible Roller Contour Setting Spray Experience the contour and lift of a roller set without the roller. A medium hold setting spray that lifts from root to tip and molds hair into lush shapes, while providing heat protection and high shine. WHO IS IT FOR? Ideal for anyone looking to create instant and long lasting curls of all sizes. THE BENEFITS Instant curls of any desired size without the use of rollers Adds silky shine Lightweight so hair is never weighed down. Flex-Strength Complex: This proprietary complex is a synergistic blend of strengthening proteins and nourishing extracts to give hair both strength and flexibility to help prevent breakage due to vigorous hair styling techniques and heat tools. Hair is left luxuriously manageable, silky strong and perfectly styled. Caviar Extract: Contains amino acids & Omega-3 Fatty Acids that help smooth the hair shaft and increase shine. Seasilk : A blend of marine botanicals that provides exceptional moisture. Keratin, Panthenol & Biotin: Strengthens, fortifies and reinforces to support weak and fragile hair strands. Color Hold : A proprietary technology that locks in hair color & brightness. FREE OF: Parabens, Gluten, Mineral Oil & Phthalates Spray throughout clean, wet hair prior to blow drying. Apply heat and use a round brush to achieve an instantly contoured look. Style as usual. 84

82 CAVIAR Style Luxe Shape Versatile Crème-Gel A medium hold crème gel that shapes and transforms the hair effortlessly while providing natural shine. WHO IS IT FOR? Ideal for anyone looking for high-definition styles with medium hold and natural shine. THE BENEFITS Flexible, long lasting hold Buildable formula never leaves hair stiff or crunchy Perfect for sculpting & thermal styling Unique crème formula nourishes and strengthens the hair Flex-Strength Complex: This proprietary complex is a synergistic blend of strengthening proteins and nourishing extracts to give hair both strength and flexibility to help prevent breakage due to vigorous hair styling techniques and heat tools. Hair is left luxuriously manageable, silky strong and perfectly styled. Caviar Extract: Contains amino acids & Omega-3 Fatty Acids that help smooth the hair shaft and increase shine. Seasilk : A blend of marine botanicals that provides exceptional moisture. Keratin, Panthenol & Biotin: Strengthens, fortifies and reinforces to support weak and fragile hair strands. Color Hold : A proprietary technology that locks in hair color & brightness. FREE OF: Parabens, Gluten, Mineral Oil & Phthalates Apply to wet or dry hair. Style as usual. 85

83 CAVIAR Style Concrete Extreme Definition Clay The ultimate blowout balm with heat protection that smooths seamlessly through the hair, speeding up styling time and providing shine. WHO IS IT FOR? Women and stylists who want to achieve a flawless blowout with a glossy finish. THE BENEFITS Creates sleek, smooth blowouts with radiant shine Conditions and enriches hair allowing for easier brush glide Reduces drying time, which means less exposure to heat damage Provides protection against damage from heatstyling tools THE RESULT? A salon-quality blowout at home Flex-Strength Complex: This proprietary complex is a synergistic blend of strengthening proteins and nourishing extracts to give hair both strength and flexibility to help prevent breakage due to vigorous hair styling techniques and heat tools. Hair is left luxuriously manageable, silky strong and perfectly styled. Caviar Extract: Contains amino acids & Omega-3 Fatty Acids that help smooth the hair shaft and increase shine. Seasilk : A blend of marine botanicals that provides exceptional moisture. Keratin, Panthenol & Biotin: Strengthens, fortifies and reinforces to support weak and fragile hair strands. Color Hold : A proprietary technology that locks in hair color & brightness. FREE OF: Parabens, Gluten, Mineral Oil & Phthalates Apply evenly throughout damp hair before blow drying. Style as usual. 86

84 TEN TEN Perfect Blend Transform your Hair from Ordinary to Extraordinary The ultimate in hair care for even the most discerning hair experts. A luxurious collection featuring the perfect blend of ten of the world s most efficacious natural ingredients. This nutritionally super-charged line of fast-acting formulas take your hair to the height of perfection. See and feel the transformation. 87

85 TEN TEN Perfect Blend Transform your Hair from Ordinary to Extraordinary Arabian Frankincense. Tonic for the scalp promoting cellular renewal, leaving hair looking and feeling youthful. African Cacao Extract. Effective antioxidant to protect against environmental damage. Color Hold Complex. Proprietary technology provides the highest level of color protection for your hair. Caviar Age-Control. Age defying complex to improve the overall appearance of hair, elasticity and vibrancy. Bulgarian Primrose. Most widely known source of gamma linolenic acid for smooth, manageable hair. Moroccan Quillaia. Natural, delicate and gentle lather, that cleanses without stripping color or moisture. White Truffle Oil. One of the richest sources of vitamine B to protect the hair against breakage. Hyaluronic Acid. Well known for it s ability to contain a thousand times its weight in water. Moisturizer. Champagne Quality Grape Seed Oil. Rich in vitamine E to protect against free radical damage. Arnica Flower. Promotes microcirculation, revitalizing the hair and mproving scalp health. 88

86 TEN Perfect Blend Shampoo and Conditioner The Ultimate in Luxury Care for the Most Discerning Consumers, this line features TEN of the world s most efficacious natural ingredients, this nutritionally super-charged line of fast-acting formulas helps you take your hair to the height of perfection. Effectively replenishes & hydrates all hair types for optimal results. Leaves hair smooth, radiant, manageable & healthy. Arabian Frankincense African Cacao Extract Color Hold Complex Caviar Age-Control Bulgarian Primrose Moroccan Quillaja White Truffle Oil Grape Seed Oil Hyaluronic Acid Arnica Flower FREE OF: Sulfates, Parabens, Sodium Chloride, Phthalates & Gluten Signature TEN Fragrance TEN Perfect Blend Shampoo: Massage throughout wet hair and rinse thoroughly. TEN Perfect Blend Conditioner: After shampooing, massage conditioner throughout wet hair and rinse thoroughly. TEN Perfect Blend Masque All hairtypes. 8.5 oz. / 250ml 31 oz. / 920ml Professional Size 89

87 TEN Perfect Blend Masque The Ultimate in Luxury Care for the Most Discerning Consumers, this line features TEN of the world s most efficacious natural ingredients, this nutritionally supercharged line of fast-acting formulas helps you take your hair to the height of perfection. Effectively replenishes & hydrates all hair types for optimal results. Leaves hair smooth, radiant, manageable & healthy. Arabian Frankincense African Cacao Extract Color Hold Complex Caviar Age-Control Bulgarian Primrose Moroccan Quillaja White Truffle Oil Grape Seed Oil Hyaluronic Acid Arnica Flower FREE OF: Sulfates, Parabens, Sodium Chloride, Phthalates & Gluten Signature TEN Fragrance Generously apply the masque throughout the lengths of hair with a brush. Place the client underneath a dryer for 10 minutes for more intense penetration and softer, silkier results. Rinse thoroughly. TEN Perfect Blend Masque All hairtypes. 5.1 oz. / 150ml 90