The most innovative mask. New generation of skin care Science Meets Dream Genic www. Genic21.com

Transcription

1 The most innovative mask. ew generation of skin care

2 History 2001~2004 Foundation stablished in 2001 igned supply contract with U pa ciences Inc. Launched at the Walgreen, Target, CV stablished manufacturing facility stablished affiliated research center Obtained Ministry of cience and Technology s KT Mark(Korean xcellent Technology)- oluble Hydrogel for Transdermal Cosmetics Growth 2005~2009 Patent Registration (Temperature ensitive tateschanging Hydrogel Composition and Method for Preparation (2005) Launched Choi un Kyung s Coenzyme Q10 Intensive Care ystem at CJ Home hopping (2005) onsan Plant completed (2005) tart OM/ODM business (BLC&C, 2005) CGMP Certified (Korean Cosmetic ssociation) Launched Ha Yu Mi s Platinum Hydrogel Mask pack at CJ home shopping Certified nti-wrinkle effect, kin whitening effect for Hydrogel Mask Launched Ha Yu Mi s Cel-Derma nti wrinkle Hydrogel Mask pack Take Off 2010~ 현재 Launched new products, Cell-Derma Hydrogel Mask season III IV, Body pack, etc elected as the guaranteed brand by KOTR stablished R&D center Certified CCM (Consumer Complaints Management ystem) stablished the second manufacturing facility (to be completed in the 2 nd half of 2011) Won ward of Industrial ervice Medal

3 Organizational chart hareholder s meeting The board C O uditor R & D D T P R O C I G M G M T U P P O R T F R C H I B U I F C T O R Y P U R C H I G T M P R T M D I G T M O L I L T H T I C L Q U L I T Y M G M T O M / O D M O V R L H O M H O P P I G

4 Introduction Company Overview Date of founding : eptember. 27th, 2001 mployee : Total under 500 (including temporary employee) Location : 1F, 66, Yangjae-dong, eocho-gu, eoul, , Korea Total ales: 820 million dollars in Main Item : Mask pack, kincare products, Personal care goods and Bio-film CGMP xcellent cosmetics manufacturing and quality management standard CGMP certification for the suitable company 39 companies certified as of the end of 2010 IO-GMP Intensified cosmetics facility standard according to CGMP Importance to be reinforced along with Korea-U and Korea-U FT We are suitable place before IO-GMP becomes compulsory ales Market hare (o.1 Market share) (million dollar) (million dollar) Grow 13 times (7.4%) 37 (20.0%) 66.5 (33.4%) '06 '07 '08 '09 '10 '11.1Q

5 Manufacturing facility and Production capacity ecuring 400 million dollars production capacity annually with the completion of production facility in the 2 nd half of the year [The 1 st manufacturing facility in domestic] < xpansion of production capacity with a new plant facility installation > [The 2 nd manufacturing facility in domestic] Factory in China (Unit: million dollar) The 2nd factory The 1st factory 50 33% % % Before [China factory site - Plan to open in 2013]

6 Product Portfolio ecuring table Business trategy with various product portfolio (From our own-brand to OM/ODM) Mask Pack kincare Products Others OM ODM Bio-film (Film cosmetics) Water free hampoo

7 Hydrogel Mask pack, Create the Market! Market leader in functional cosmetics industry (ccumulated sales hit 180 million dollars with superior effect of Hydrogel Mask pack) Hydrogel Mask pack Well known as Ha Yu Mi Pack in Korea, Incredible HIT! Ranked o.1 selling product at Hyundai home shopping in 2010 upplying 230,000pcs to CJ shopping & 210,000pcs to Hyundai home shopping from January through May in 2011 verage turnover per time being broadcasted is 0.39 million dollars (rising 26% comparing to the previous year) Launched the whole BIG 4 home shopping companies ccumulated sales quantities are over 170 million pcs currently

8 Hydrogel Mask (Cosmetic Brand based on Bio-Technology) Water-oluble Hydrogel applied trans-dermal DD (Drug Delivery ystems) become commercialized successfully!!! Hydrogel Cosmetics? -Cosmetics using Gel in which water is dispersed medium -ew concept of Cosmetic delivering nourishment and active ingredients into skin deep as plaster and patch with slow evaporating moisture & active ingredients, unlike normal cream or lotion. Keep moisture from evaporating Contains active ingredients Water-oluble Bio Matrix ctive ingredients and Moisture Patent * Temperature sensitivity condition change Hydrogel composite and manufacture (Korea Patented o , PCT patented in Russian, China, pplied to U, Japan and U PCT) * Hydrogel composite and its compact with water transfer preventing function (Korea Patented o ) * Image change Hydrogel composite and its usage (Korea Patented o )

9 Types and comparative nalysis of Mask Hydrogel Mask pack supplements current defects and induces the change of perception of mask pack Type Picture Feature trength Weakness Water oluble Hydrogel atural polymers of cross link method Very effective, asy to use Penetrate effect ingredients well oothing, Cooling effect Manufacturing surplus can be occurred heet Inject essence into nonwoven fabric mask asy to use lippery texture Peel Off Peel off after applying pack, plaster For esthetic specialists use only ot easy to use Wash Off Wash off after applying the pack xfoliate effect Pernicious ingredients can be permeated

10 Improvement rate(%) ffect of Hydrogel Mask The testing result of dark The testing result of dark circle circle after use kin kin elasticity elasticity improvement improvement rate rate after use Reducing dark circle after use kin lasticity improvement circle after use fter Before 0 week 4 weeks 8 weeks 4weeks 0 week Before 2 fter weeks 2weeks fter 4weeks 4 weeks kin Barrier Improvement Report Comparison of Moisturizing ffect Hydro gel mask heet mask min 1 hr 2 hr 4 hr 6 hr 24 hr

11 Cooling ffect by Hydrogel mask (a) Before use (c) 5 minutes after removing the mask (b) In use

12 Puretree ssence & heet mask Feature Tissue or cloth wetted with cosmetic essence fluid Type Collagen, Green Tea, loe, Coenzyme Q10, Lemon, Pomegranate etc. Cotton, ilk, Rayon etc.

13 Fabric tretch onwoven Fabric 3 Layer tructured onwoven Fabric: s it is composed of pure cotton, polyester and PT, it has very excellent elasticity and restoring force. Tight Feeling When it is attached to the skin, it gives excellent tightness and lifting sense in a moment. It is positioned as a shape memory mask in Japan. (ex: Kanebo / Kracie..) s it gives a very excellent feeling tightened on to the skin and has superior liquid preservation capability, it can be used for a long time. s it is completely fitted on the skin in tight, it allows contents to have very excellent permeability. Up / Down tretch It can be separately used on the upper face (top side) and lower face (bottom side). Left / Right tretch Long Fiber onwoven Fabric s it uses cotton as raw material, it is very friendly to the human body. The Best Tightness and Transparency It has continuous long fiber with very excellent tightness. It has an advantage of lint free (fluff, etc.) comparing to the short fiber. It gives no heterogeneous feeling or side effect when it is tightened on the skin. The Best Liquid bsorption/preservation s the fiber tissue absorbs moist, it absorbs moist about 13 times of its dead weight.

14 Film Cosmetic Cel-Derma Film Program of Genic (Clinical Test for nti-wrinkle) Functional active ingredients input concentrated solution Instable ingredients input Content expansion of concentrated ingredients Localized wrinkle or dark area targeting correction asy to carry Main ingredients rbutin, denoxine, CoenzymeQ10, Hyaluronic cid How to Use 1. fter cleansing, apply the serum to the entire face and massage gently 2. pply a drop of serum to the targeted wrinkle or dark area 3. Gently spread it to the size of the film 4. Place the film on the targeted area, and apply a drop of serum on the film 5. Tap gently, making sure that the whole patch is soaked and wait 5 seconds 6. Massage until the mixture fuses with skin

15 Product WTR FR HMPOO Water Free hampoo is an instant spray shampoo with non-toxic natural functional ingredients. It is less cohesive and highly dispersible unlike other similar products. It protects hair and improves scalp. Contents: 100ml, 120ml, 500ml 1,000ml (Other options available)

16 Features of Water Free hampoo - o need to rinse off by water. Fast, easy and no side-effect. - cological. - The natural plant & seaweed extracts are safe for daily use. - xcellent hair conditioning effect. - The micro capsule guarantees a longevity of the effects. - Cleanses hair completely and promotes hair health. How to Use 1. Pump to dispense the contents. 2. pply the foam onto hair and massage. 3. Wipe off with dry towel.

17 World Class Production Capacity The best production capacity by CGMP certification in 2007 (xcellent Manufacturing technology & Production facility) CGMP xcellent cosmetics manufacturing and quality management standard CGMP certification for the suitable company 39 companies certified as of the end of 2010 IO-GMP Intensified cosmetics facility standard according to CGMP Importance to be reinforced along with Korea-U and Korea-U FT We are suitable place before IO-GMP becomes compulsory 생산본동 제 2 생산동

18 Process Chart Process Preparation tage Washing Hands with Clothes ir hower ir Purification (Hepa Filter, Differential Pressure Gauge) Process tage Liquid Generation pparatus Coating (Hydrogel Mask pack coating) Inspection tage Microorganism Test & Quality Inspection Instrumental nalysis (Checking contents)

19 Manufacturing Facility Hydrogel Coating Machine ssence utomatic Machine Liquid Mixer Hydrogel utomatic Machine

20 Warehouse Raw Material ubsidiary Material Finished Products Pallet Packing

21 Business Partners (OM&ODM)

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