Raja Man Singh Tomar Music And Arts University Gwalior (M.P.) Sem. V

Transcription

1 Raja Man Singh Tomar Music And Arts University Gwalior (M.P.) Sem. V Theory Subject Total hrs Min Internals Theory Total Marks Marks Fashion merchandising 3 Hrs Fashion photography 3 Hrs Appreciation of world 3 Hrs art Textile garment quality 3 Hrs Practical Subejct Min Marks Class act Viva voice Total Marks Draping 33 Preparing garment with draping technique with biased fabric CAD 33 Designing dress with patterns and prints Garment Construction Visual Merchandising 33 Preparing any garment with lining & interfacing 33 Presenting any textile product line on particular them Page 1 of 18

2 Semester - V Paper 1 Fashion Merchandising Objective: Knowledge of MMM (Marketing, Management & Merchandising UNIT 1 Marketing Introduction, Meaning, Concepts, Needs, & Demands, Products (Goods, Services, and Ideas), Value, Cost and Satisfaction, Marketing Management UNIT II Management - Introduction, Meaning, Concepts, Importance UNIT III Fashion Merchandising Definition, Concept, Types of Merchandising & Uses in buying house & Export House UNIT IV Costing, Time line & Visual Communication i.e. (BOF, Invoice, GRA) for buying & Export House UNIT V Fashion Research & Analysis, Forecasting Trends, International Market - International Fashion Centers Assignment 1. Preparing journal Reference Books 1. Marketing Management (Philip Kotler) 2. Marketing Management (Ramaswany) 3. Principles Of Merchandising (Stone) Page 2 of 18

3 Semester - V Paper - 2 Fashion Communication and Fashion Photography Objective: Knowledge of Fashion Photography & A mode of Communication for Advertising Industry UNIT I Introduction to Fashion Communication: - Understanding Of Promotional Activities, Corporate Journalism and Publication, Events Planning, International Public Relations. UNIT II Understanding of Web and Multimedia Design, Computer Graphics UNIT - III Fashion Journalism & Advertisement, Fashion Communicative Devices in Commercial Publicity: Letters Styles, Pictorial Presentation & Slogans UNIT IV Product Design, Exhibition, Design, Visualizing and Art Direction, Typography and Photography UNIT V Fashion Photography - Introduction to Photography As Techniques And Art, Concepts & Basic Part of a Professional Camera And Its Function, Lighting Techniques - Indoor And Outdoor, Principles Of Composition. Lenses, Types of Lenses, Focal Point, Types of Camera, Camera Angles, Shooting With Props. Assignment 1. Collection of fashion photographs according to basic principles of composition. Indoor photography, lighting, drops, outdoor. REFERENCE BOOKS 1. Introduction to Fashion Design. (Patrick John Ireland) 2. Fashion Sketch Book (Bina Abling) Page 3 of 18

4 Semester - V Paper 3 Appreciation of World Art Objective: Aesthetic Knowledge of World Art Unit I Prehistoric Art : - Paleolithic, Mesolithic, Neolithic, Ancient Near East- Mesopotamian, Sumerian, Akkadian, Neo Sumerian, Bablonian, Assyrian, Neo- Babylonian Persion, Egyption Art :- Old Kingdom, Middle Kingdom, New Kingdom. Unit II Greek Art :- Minoan, Mycenaenan, Greek :- Roman Art :- Republican Rome, Inperial Rome : - Byzantine Art: - Byzantine :- Art In Early Eupope : (Celtic, Iron- Age Europe) Unit III Unit IV Islamic Art :- Islamic, Abbasid, Ghaznavids, Ayyabid, Fatimid, Nasrid, Mughal, Safarid, Ottoman Early Medival Art :- Early M Medival, Romanesque, Gothic Art :- Gothic Art, Manuscripts : Renaissance Art In Italy :- Italo Byzanite, Early Renaissance, High Renaissance. Renaissance Art Outside Italy: Northern Renaissance Baroque Art ; Baroque : 18t Centruy Art :- Late Baroque Rococo, Romanticism : 19th Century Art :- Romatinicism, Neo- Classicism, Realism, Pre- Rephaelite, S Realism, Impressionism, Post Impressionism, Neo Impresionism, Pointillism UNIT V Symbolism Art Non Veau : 20th Century Art :- Expressionism, Cubism, Futurism, Dada, Surrealism, Abstract Expressionism, Pop Art, Op Art. Minimalism, Performance Art, Environmental Art, Neo Expressionism, Post - Modernism. Assignment 1. Preparing Journal using cuttings of art motifs of different periods of arts. Reference Books 1. A world history of Art (17th Edition) - Hugh honour 2. Leonardo Da vinci 2 volume set. 3. Michelangelo Life and work (Frank Zollner) Page 4 of 18

5 SEMESTER - V Paper 4 Textile & Garment Quality Assurance Objective: Evaluation of Fabric Testing & Quality, Knowledge of Management & Quality Assurance Unit I Unit II Unit III Unit IV Unit V Quality - Introduction, Concept, Types of Quality & Their Importance. Textile Testing: Fiber, Yarn & Fabric Knowledge of different Testing instruments and their uses Inspection Shipment based Precision & Accuracy of Test Methods - Atmospheric Conditions For Testing Care Labeling Of Apparel and Textiles, Objective Evaluation Of Fabric Hand, Quality Cost, Quality Management. Assignment 1. Preparation of Journal Reference Books 1. Managing Quality In The Apparel Industry (Pradip V. Metha, Satish K. Bharadwaj) 2. Quality Assurance for textiles and apparel (Sara. J. Kadolph) 3. Textile Testing (JE Booth) Page 5 of 18

6 Semester - V Paper 1 (Practical) Draping Objective: Brief Knowledge of The Art of Fashion Draping Introduction to draping & their types Fitted Midriff Style Lines Collars, Basic, Mandarin, Peter Pan, Sailor, Cowls, Front, Back, Armhole Bias cut dresses Grading, Basic Block, Basic skirt, shirt, Trouser, Torso Assignment 1. Submission of Cowls, Submission of collars, Submission of Bias cut dress, submission, of grading journal. Reference Books 1. Draping fro apparel Design, (Helen Joseph Armstrong) 2. The Art of Fashion Draping (Conic Amaden Crawford) Page 6 of 18

7 Semester - V Paper 2 (Practical) CAD Objective: Basic Knowledge of Computer required in Fashion Industry Basic knowledge of Design Software s & their application in garment industry. Tools & Function of software such as Coral Draw, Adobe Photoshop & Illustrator. Print Development, Mood Board, Story Board, Color Board, Client Board. Etc. Add different motifs and Symbols. Assignment 1. Print Development Reference Books 1. CAD software (Coral Draw, Photoshop & Illustrator) Page 7 of 18

8 Trouser Variations Semester - V Paper 3 (Practical) Garment construction Garment construction with lining & interfacing, Indian Traditional (Ladies Suit, Blouses & Tops. Waist Coat with Shawl collar Cowl and its variations Kids wear Assignment 1. Submission of one Trouser with patterns, submission of one garment with lining Y interfacing, submission of one traditional wear with pattern, submission of one waist coat with pattern. Submission of one top with neckline cowl with pattern. Reference Books 1. Dress pattern designing (Natalic Bray) 2. Patternmaking for fashion design (Helen Joseph Armstrong) 3. Wind fld Page 8 of 18

9 Semester - V Paper (Practical) Visual merchandising Computer graphics and digital imaging and layout Space Visual presentation (Drafting technology), Materials and Props Lighting Technique Background and space occupation. Final Display Page 9 of 18

10 RAJA MANSINGH TOMAR MUSIC & ART UNIVERSITY GWALIOR (M.P.) Sem. VI Theory Subject Total hrs Min Marks Main Exam. Class test Fashion Retailing 3 Hrs Total Marks Export Import Documentation 3 Hrs Media Management 3 Hrs and Public relation Introduction to IPR 3 Hrs Practical Subject Creative Pattern Range development/ product lime development Design collection Portfolio development Min Marks 33 Developing a product line presentation using same fabric & pattern 33 Presenting story board with fabric swatches and sketches 33 Presentation of collection through a show 33 Developing and submitting fashion portfolio Internals Externals Total Class act Viva voice Marks Page 10 of 18

11 Semester - VI Paper 1 Fashion Retailing Unit I Factor affecting merchandise - Product fashion life cycles, retailing - introduction retails evolution role of retail in marketing system formats of store Unit II Environment of retail organization of store franchising and product labels, basics of supply chain management. Unit III Classification of retail outlets, international trends in retailing, location (Considerations), Layouts and site selection Analysis of trade area and site selections. Unit IV Retailing & buying merchandise, buying & planning, promotion and display. Unit V Department Store layout planning & space allocation, promotions calendar signage policies, retail pricing strategies. Reference books 1. Gerald "Retailing" (Diamond, Jay & Pintel) 2. Concepts and Cases in Retail Merchandise management (Roblt, Nancy J.) 3. Retail management (Berman, Barry) Page 11 of 18

12 Semester - VI Paper -2 Export Import Documentation Unit I Unit II Unit III Unit IV Unit V Introduction to international trade Introduction, Concept, Types & Importance. International marketing Introduction, Concept, Types & Importance. Foreign Trade Market Introduction, Concept, Types & Importance. International Trade, Rules & Policies Introduction, Concept, Types & Importance. Strategies of International Trades Export & Import Introduction, Concept, Types & Importance. Reference Books 1. International Trade And Export Management - Himalaya Publication, Mumbai (1998), (Francis Cherunilam) 2. Exim Policy Input Output Norms - Duty Exemption Scheme , Centax Publication Pvt. Ltd. New Delhi (April 2003 Fourtht Edition) 3. Promotion in the Merchandising Environment (Kristen K. Swanson, Judith C Everett. Fairchild Publication.) Page 12 of 18

13 Semester - VI Paper 3 Media Management & Public Relation Unit I Importance of Media in fashion industry, Types of media and professions related to it. Unit II Breakdown in fashion industry, different branches in fashion industry, fashion styling in India. choreography in India., Developing relation with media how important it is for any designer, Media planning for designer, awareness, positioning of designer by media. Diplomacy as a designer with media and industry good PR. Unit III Important of PR in industry good PR quality. Unit IV Event management in fashion industry. How are shows organized?. Making press released from concept to execution. Relevance of press dockets, marketing tool in the industry, other profession relater to media and fashion show. Unit V Hype v/s publicity v/s advertisement- Influence of page 3 syndromes on designers, social and environmental issues in fashion and media, making basic like invites, brochures, pamphlets, ad. Copy, layouts etc. in fashion industry, discuss each in detail, role of designer and moral responsibility. Page 13 of 18

14 Semester - VI Paper 4 Intellectual property Rights (IPR) Unit I Unit II UNIT III Unit IV Unit V Introduction of intellectual property Rights and its awareness. Types and levels of organization, managerial functions, Process of Understanding basics elements of IPR such as trade secrets, copyrights, trademarks, Geographical indications patents etc. Management planning organization leading and controlling. IPR and Application issues Page 14 of 18

15 Semester -VI Paper 1 (Practical) Creative Pattern & Construction Create three patterns in women s category for function garments using dummy any size. Fit test on dummy with muslin. Page 15 of 18

16 Semester - VI Paper 2 (Practical) Range Development / product development Selection of themes for the collection, market research, development of mood boards, roughs work on textures collect swatches & trimmings Experimenting and creating a storyboard, The final sketches, fabric swatches, trimmings, ornamentation, textures Making of toils (Muslin Pattern) for the selected collection Presentation & Feedbacks - Co - Ordinate accessories Final collection, client presentation using C.A.D. Reference Books 1. Concept to consumer (Fringes) 2. Sewing for apparel industry (Claire Schaeffer) Page 16 of 18

17 Semester - VI Paper 3 (Practical) Design collection Selection of three themes for the collection Development of storyboard, Client's board, presentation sheet, specs sheet and cost sheet for the same Selection of one theme for the execution of the collection (selection by internal mentors). Making of toils (Muslin Pattern) for the selected collection. Execution of collection. Presentation of collection through a show. Note* Minimum 12 garments (Team Based) Page 17 of 18

18 Semester - VI Paper 4 (Practical) Portfolio Development Prepare a digital portfolio though previous semester material & Designs Mention all the details. Such as theme, Costumes, Color & Market. Lectures by imminent personalities on portfolios. Reference Books 1. Portfolio Presentation For Fashion Designer (Linda Tain) 2. Encyclopedia Of Fashion Details (Petrick John Ireland) 3. The Fashion Guide (Haurent Hartung) 4. Then Snap Fashion Sketch Book (Sharol Lee Late) 5. Creative Fashion Presentation (Poliy Gurein) Page 18 of 18