SFS, GURUKUL MARG, MANSAROVAR, JAIPUR SCHEME OF EXAMINATION & COURSES OF STUDY FOR BACHELORS OF FASHION TECHNOLOGY

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1 SFS, GURUKUL MARG, MANSAROVAR, JAIPUR SCHEME OF EXAMINATION & COURSES OF STUDY FOR BACHELORS OF FASHION TECHNOLOGY I Semester Examination, November, 2009 II Semester Examination April 2010 III Semester Examination November 2010 IV Semester Examination April 2011 V Semester Examination, November, 2011 VI Semester Examination April 2012 Syllabus applicable for the students seeking admission to the Bachelors of Fashion Technology in the academic year

2 FASHION TECHNOLOGY Six Semesters Schedule for Fashion Technology teaching is: I year II year III year Semester Theory Hrs./Week I hrs/sem. II hrs/sem. III hrs/sem. IV hrs/sem. V hrs/sem. VI hrs/sem. Credit Practical Hrs./Week hrs/sem hrs/sem hrs/sem hrs/sem hrs/sem hrs/sem. Credit Total hrs/week 480 hrs/sem hrs/week 480 hrs/sem hrs/week 480 hrs/sem hrs/week 5 hrs/sem. 14 hrs/week 450 hrs/sem. 16 hrs/week 450 hrs/sem. 2

3 BACHELORS OF FASHION TECHNOLOGY Credit Template Semester I Contact Hrs. Paper Paper Per Per Code semester week Credits EFT- Essential and Applied Language Skills (T) 2 2 BFT-101 Design Concept (T) BFT -102 Basic Textiles (T) BFT -103 Elements of Design (P) BFT -104 Fashion Model Drawing (P) BFT -105 Pattern Making & Construction-I (P) Total Credits for I Semester 20 Semester II Contact Hrs. Paper Paper Per Per Code semester week Credits CFT-200 Computer Applications (T) 2 2 BFT-201 Introduction to Fashion (T) BFT -202 Fabric Manufacturing (T) BFT -203 Textile Craft (P) BFT -204 Basic Sewing (P) BFT-205 Material Studies (P) Total Credits for II Semester 20 Semester III Contact Hrs. Paper Paper Per Per Code semester week Credits BFT-1 Indian Textiles (T) BFT -2 Dyeing & Printing(T) BFT -3 Fashion Illustration (P) BFT -4 Pattern Making & Construction-II (P) BFT -5 Textile Design (P) BFT-6 Seminar 2 2 Total Credits for III Semester 20 3

4 Semester IV Contact Hrs. Paper Paper Per Per Code semester week Credits BFT-1 Fashion Marketing (T) BFT -2 World Costume (T) BFT -3 Advance Fashion Illustration (P) BFT -4 Pattern Making & Construction-III (P) BFT -5 Home Textiles (P) BFT -6 Fashion Presentation (P) Total Credits for IV Semester 22 Semester V Contact Hrs. Paper Paper Per Per Code semester week Credits BFT-501 Fashion Merchandising & Retailing(T) BFT -502 Fashion Communication (T) BFT -503 Computer Aided Design (P) BFT -504 Fashion Accessories (P) BFT -505 Line Development (Project) BFT-506 Internship 2 Total Credits for V Semester 20 The students will prepare & submit report of internship training. Semester VI Contact Hrs. Paper Paper Per Per Code semester week Credits BFT-601 Garment Machinery(T) BFT -602 Apparel Production & Quality Control (T) BFT -603 Advance Computer Aided Design (P) BFT -604 Draping & Grading (P) BFT -605 Fashion Research (Project) Total Credits for VI Semester 22 Total Credits 124 * T= Theory; P = Practical 4

5 INTERNATIONAL COLLEGE FOR GIRLS REGULATIONS AND SYLLABUS 1. Description of the Course / Objective of the Course The Indian apparel industry is facing an unfolding global competition since the dawn of Under this globalized scenario, the human resource generation with technical background is very important. The main objectives of the programme are Imparting professional fashion education Conceptualizing and integrating information technology and fashion design Modernizing and upgrading industry practices and promoting fashion as a professional career Formulating design concepts those are appropriate, functional and aesthetic Developing competence of the planning, buying and selling of merchandise in either manufacturing or retail organization Understanding both products as well as the people who will use those products by exploring product development. 2. Eligibility for admission to the course Candidates for admission to the Fashion Technology course shall be required to have passed the 10+2 examination recognized by the university with a minimum of 48% marks. 3. Duration of the Course The course shall extend over a period of Three years comprising of Six Semesters. Examinations shall be conducted at the end of every semester for the respective subjects. The academic year will be normally spanning the period from July to May. The odd semester normally spanning the period from July to November and the even semester, the-period from December to May. 4. Course of Study The course of study for the Fashion Technology course shall consist of the subjects as in the template. Candidates will be required to undergo Industrial training (Internship) as given in template and submit a report there at the end of the semester, on dates announced by the institute/department. The guidelines for training will be provided by the institute/department. Candidates will be required undertake work on a suitable project in consultation with the Head of the Department and the faculty guide and submit a report thereon at the end of the final semester, on dates announced by the Institute/department. The preliminary work on the project will commence at the beginning of the sixth semester. Students will be required to present a project report at the end of the sixth semester. Examination shall be conducted at the end of every Semester. Every theory paper should have at least 45 contact hours of study. 5

6 Scheme of Examination Evaluation Scheme Evaluation is done through continuous assessment (C.A.) and Semester End Examination (S.E.E.). The weightage for the two types of evaluation is as given below: C.A. S.E.E. Total % % % The evaluation of C.A. shall be on an internals basis and external for the S.E.E. basis Pass percentage in Continuous Assessment and Semester End Exam is % individually. Semester Paper code Credits Time duration per week Maxim um Marks Minimum pass Marks Continuous Assessment ( %) Semester End Exam ( %) I BFT 101 BFT 102 BFT 103 BFT 104 BFT II BFT 201 BFT 202 BFT 203 BFT 204 BFT III BFT 1 BFT 2 BFT 3 BFT 4 BFT 5 BFT IV BFT 1 BFT 2 BFT 3 BFT 4 BFT 5 BFT V BFT 501 BFT 502 BFT 503 BFT 504 BFT 505 BFT VI BFT 601 BFT 602 BFT 603 BFT 604 BFT

7 THEORY PAPERS Continuous Assessment MARKS DISTRIBUTION FOR REGULAR PAPERS The distribution of marks for Continuous Assessment component (%) for UG Programme is: C.A.Test Assignment/ Quiz Attendance Class Room Interaction Total U.G PATTERN OF QUESTION PAPERS The maximum marks for each paper in the C.A. Tests will be 15. The pattern of the Question paper will be as follows: Course for the Test: The C.A. test papers will be set from two units of the syllabi of the respective papers as specified by the teachers in the class. There will be three sections A, B & C in the paper: Section A: will contain 5 objective type questions of 1 mark each, with atleast two questions from each of the two units included in the test. All questions will be compulsory. Section B: Section C: will contain four questions, with two questions (with internal choice) from each unit. The students will be required to answer two questions in all, taking one question from each unit. Each question will be of two marks. will contain two questions in all, taking one question from each unit. The students are required to answer any one question in about 0-0 words. Each question will carry 6 marks. Duration : The duration of the test will be 45 minutes. Duration of S.E.E is three hours. Semester End Examination Question paper consists of three sections SECTION A Consists of 16 objective type questions carrying 1 mark each. SECTION B Consists of 8 short answer type questions (word limit words) carrying 3 marks each. SECTION C Consists of 5 questions. Attempt any 3 long essay type questions carrying 10 marks each (word limit 600 words). 7

8 PRACTICAL PAPER Scheme of Examination The practical will also consist of C.A. and S.E.E. C.A.: The practical will consist of submission, practical record, test and attendance depending on the nature of paper. S.E.E.: The component of assessment will vary according to the nature of the paper. Duration of practical examination is of four hours. Semester I BFT -103 Elements of Design Continuous Assessment Semester End Examination Component Marks Component Marks Practical Records 20 Submission Test 05 Major problem 25 Attendance 05 Minor problem 10 Viva voce 05 Total Total Semester I BFT -104 Fashion Model Drawing Continuous Assessment Semester End Examination Component Marks Component Marks Practical Records 20 Submission Test 05 Drawing 10 Attendance 05 Block/Stylized figure 25 Viva voce 05 Total Total Semester I BFT -105 Pattern Making and Construction-I Continuous Assessment Semester End Examination Component Marks Component Marks Submission 10 Submission Practical Records 10 Drafting & Adaptation 15 Test 05 Construction 20 Attendance 05 Viva voce 05 Total Total 8

9 Semester II BFT -203 Textile Craft Continuous Assessment Semester End Examination Component Marks Component Marks Submission 10 Submission Practical Records 10 Sample making 25 Test 05 Hand embroidery 10 Attendance 05 Viva voce 05 Total Total Semester II BFT -204 Basic Sewing Continuous Assessment Semester End Examination Component Marks Component Marks Submission 10 Submission Practical Records 10 Machine stitching 25 Test 05 Hand stitches 10 Attendance 05 Viva voce 05 Total Total Semester II BFT -205 Material Studies Continuous Assessment Semester End Examination Component Marks Component Marks Submission 10 Submission Practical Records 10 Fabric Analysis 25 Test 05 Designing 10 Attendance 05 Viva voce 05 Total Total 9

10 Semester III BFT -3 Fashion Illustration Continuous Assessment Semester End Examination Component Marks Component Marks Practical Records 20 Submission Test 05 Coloring/Rendering 20 Attendance 05 Illustration 15 Viva voce 05 Total Total Semester III BFT -4 Pattern Making and Construction-II Continuous Assessment Semester End Examination Component Marks Component Marks Submission 10 Submission Practical Records 10 Drafting & Adaptation 15 Test 05 Construction 20 Attendance 05 Viva voce 05 Total Total Semester III BFT -5 Textile Design Continuous Assessment Semester End Examination Component Marks Component Marks Submission 10 Submission Practical Records 10 Designing 25 Test 05 Sample making 10 Attendance 05 Viva voce 05 Total Total Continuous Assessment Semester III BFT -6 Seminar Semester End Examination Component Marks Component Marks Submission 20 Submission Test 05 Report 25 Attendance 05 Presentation 10 Viva voce 05 Total Total 10

11 Semester IV BFT -3 Advance Fashion Illustration Continuous Assessment Semester End Examination Component Marks Component Marks Practical Records 20 Submission Test 05 Major problem 25 Attendance 05 Minor problem 10 Viva voce 05 Total Total Semester IV BFT -4 Pattern Making and Construction-III Continuous Assessment Semester End Examination Component Marks Component Marks Submission 10 Submission Practical Records 10 Major Problem 25 Test 05 Minor Problem 10 Attendance 05 Viva voce 05 Total Total Semester IV BFT -5 Home Textiles Continuous Assessment Semester End Examination Component Marks Component Marks Submission 10 Submission Practical Records 10 Major Problem 25 Test 05 Minor Problem 10 Attendance 05 Viva 05 Total Total Semester IV BFT -6 Fashion Presentation Continuous Assessment Semester End Examination Component Marks Component Marks Practical Records 20 Submission Test 05 Major Problem 25 Attendance 05 Minor Problem 10 Viva 05 Total Total 11

12 Semester V BFT -503 Computer Aided Design Continuous Assessment Semester End Examination Component Marks Component Marks Practical Records 20 Submission Test 05 Motif development 10 Croqui & Stylization 25 Attendance 05 Viva Voce 05 Total Total Semester V BFT -504 Fashion Accessories Continuous Assessment Semester End Examination Component Marks Component Marks Submission 10 Submission Practical Records 10 Major Problem 25 Test 05 Minor Problem 10 Attendance 05 Viva voce 05 Total Total Semester V BFT -505 Line Development Continuous Assessment Semester End Examination Component Marks Component Marks Practical Records 10 Submission Submission 10 Major Problem 25 Test 05 Minor Problem 10 Attendance 05 Viva 05 Total Total Semester V BFT -506 Internship Continuous Assessment Semester End Examination Component Marks Component Marks Practical Records 10 Report 35 Submission 10 Presentation 25 Test 05 Viva voce 10 Attendance 05 Total Total 12

13 Semester VI BFT -603 Advance Computer Aided Design Continuous Assessment Semester End Examination Component Marks Component Marks Practical Records 20 Submission Corel Draw 20 Test 05 Photoshop 15 Attendance 05 Viva Voce 05 Total Total Semester VI BFT -604 Draping & Grading Continuous Assessment Semester End Examination Component Marks Component Marks Practical Records 20 Submission Test 05 Major Problem 25 Attendance 05 Minor Problem 10 Viva 05 Total Total Semester VI BFT -605 Fashion Research Continuous Assessment Semester End Examination Component Marks Component Marks Practical Records 20 Submission Test 05 Major Problem 25 Attendance 05 Minor Problem 10 Viva 05 Total Total 13

14 SEMESTER I ESSENTIAL & APPLIED LANGUAGE SKILLS Code : EFT Contact hrs. per week: 02 No. of Credits: 02 Hrs. Objectives: Reinforcing selected components of grammar and usage Strengthening compositional skills( for letter and paragraph-writing) Facilitating comprehension of short-stories Unit I Vocabulary Synonyms and Antonyms Word Formation : Prefix and Suffix Unit II Grammar and Usage I Transformation of Sentences Direct and Indirect Narration Active and Passive Voice Interchange of Degrees of Comparison Modals Unit III Grammar and Usage II Sequence of Tenses Elements of a Clause (SVOCA ) Unit IV Comprehension Comprehension of an unseen passage Unit V Compositional Skills Letters : Formal and Informal Paragraph-Writing 6 hrs. 8 hrs. 6 hrs. 5 hrs. 5 hrs. Essential Readings : 1. A. University Grammar of English by Quirk & Greenbaum (O. Longman) A Foundation English Course for Undergraduates Ed. Gunashekar, Book 1, CIEFL, Hyderabad 3. Prose for Pleasure and Comprehension by H. G. Suryanarayana Rao (OUP) 4. A Guide to Patterns and Usage by A. S. Hornby 5. A Practical English Usage by Michael Swan 14

15 Code: BFT- 101 Credits: 3 Periods/week: 3 Max Marks: (CA: SEE: ) SEMESTER I DESIGN CONCEPT 45 hrs Objectives: To create awareness of design and its interpretation To foster appreciation of dress designing UNIT I Design Definition and understanding aspects of design Classification of Design: Structural: variation in fiber, yarn, fabric development & finishes Applied: dyeing, printing, painting & embroidery UNIT II Elements of Design- Lines types of lines and application of lines Color aspects of color, color wheel and color harmonies Texture -definition, factors affecting textures Form space, shape, form and silhouette Fabric Design- Pattern & motifs Types of motif Fabric design in garment construction Effect of fabric design on body Understanding various layouts and repeats UNIT III Principles of Design-Harmony, Proportion, Balance, Rhythm and Emphasis Application of elements and principles of design UNIT IV Design process Concept, research, design exploration & conceptualization, design development and design worksheet Figure type and its analysis Selecting and designing clothing according to figure types UNIT V Factors affecting the choice of fabric and dress design according to the age, size, personality and occasion Essentials Reading: 1. Garthe, Mary., Fashion and color, Rockport Publishers, Manila 2. Chata, Romano., Plan Your Wardrobe New Holland Publisher. 3. Sumathi, G. J., Elements of Fashion and Apparel Design, New Age International (P) Ltd Lyle, Dorothy., Contemporary Clothing, Bennett And Mc Knight Publishing Company, Peoria Illinois 1. Bride, M. Whelan., Color Harmony 2, Rockport Publishers, Manila. 2. Bhavani, E., Decorative Designs and Craftsmanship of India, D. B. Taroporevala Sons & Co. Pvt, Ltd Bombay Sharon, Lee. Tate, Inside Fashion Designer, Harper and Row Publisher, New York 15

16 SEMESTER I BASIC TEXTILES Code: BFT- 102 Credits: 3 Periods/week: 3 Max Marks: (CA: SEE: ) 45 hrs Objectives: To understand the physical and chemical structures of different textile polymers. The course will help in predicting performance of textiles. Course Content: Unit I Definition of Textile terms. Fibre, filament, percent elastic recovery, percent moisture regain, electricity, crimp etc. Fine structure of fibre. Classification of Textile fibres. Unit II Fibre structure and related properties of Natural fibres. Cotton Wool Silk Unit III Manufacture and properties of Man made fibres Viscose Rayon Cellulose acetate Nylon 6.6 Polyester Acrylic fibres Unit IV Yarn formation process Mechanical & chemical spinning S & Z Twist, Yarn count, yarn numbering system Yarn types: simple, novelty & textured yarn. Unit V Fabric Construction Weaving terminology & basic operations & classification Weaves and properties of different material and fabric count. Essential Reading: 1. Corbman., P. B., Textiles Fibre to Fabric Gregg, Division, Mc Graw Hill Book. 2. Phyllis, G. Tortora., Understanding Textile, (2 nd Edition), Mc Millan Co.,USA Gioello, Debbie Ann., Understanding fabrics from fibers to finished clothes, Fairchild Publication, New York Humphries, Mary., Fabric Reference,2 nd Edition, Prentice Hall, U.S.A 16

17 SEMESTER I ELEMENT OF DESIGN Code: BFT- 103 Credits: 4 Periods/week: 8 Max Marks: (CA: SEE: ) 120 hrs Objectives: To create awareness of design and its interpretation To foster appreciation of dress designing Line Line and its types Effect of length and thickness to create rhythm and illusion Shapes Basic Types Structural & Visual Shapes Colour Effect of tone Apparent change of colour Colour schemes Colour rhythm Texture and patterns Natural texture Fabric textures Repeat patterns Scale and proportions on fabric and figure- large, normal and small Balance formal and informal Emphasis Rhythm in styling 15 hrs 15 hrs 20 hrs hrs 10 hrs 10 hrs 10 hrs 10 hrs Essentials Reading: 1. Birrel and Verla leone.,colour and Design A basic Text., vol.i and II.,Digest submitted in requirements for the degree of education in teachers college, Columbia Unversity 2. Bhatt Pranav. & Goenka Shanita., Foundation of Art & Design.,vallabhvidyanagar., Deep prakashan, Bustanoby.J.H.,Principles of colour and colour mixing.,mcgraw Hill Book Company, New York, London, Campbell Mackie, Pattern, Green & Co. Ltd., Felsted C.J., Design Fundamentals., Pitman publishing Corporation, new York, London 17

18 SEMESTER I FASHION MODEL DRAWING Code: BFT- 104 Credits: 4 Periods/week: 8 hrs Max Marks: (CA: SEE: ) Objectives: To enhance the creative skill of drawing & sketching. 120 hrs Course Content: Line drawings 05 hrs object drawing 10 hrs still life drawing 10 hrs nature drawing 10 hrs architectural drawing 10 hrs Drawing of block figure 8 ½, 10 ½ in both male and female 08 hrs Drawing stick figures for male and female 10 hrs Drawing fashion figures for male and female with different poses 10 hrs (front, back, side) Dividing the body into various parts using lines- 07 hrs o Female body-base of neck, pit of neck, shoulder line, armhole, armpit, bust Line, o center front, waist line, side seam,, princess seam & panty line. o Male body- Base of neck, pit of neck, armhole, armpit, shoulder line, middle of chest & waist line. Drawing parts of the figure 20 hrs o Legs, feet, arms,,hands, head(building the head) o Detailed face features (eyes, ears, nose& lips) Drawing faces and hairstyles for male & female 20 hrs EssentiaLs Reading: 1. Abling, Bina., Fashion Sketchbook, Parson School of Design & Fashion Institutes of Technology, Fairchild Publication, New York Kathryn, Mc Kelvey & Munslow, Janine., Illustrating Fashion, Blackwell Publishing, London Allen, Seamen., Fashion Drawing: The Basic Principles, B.T. Batsford Ltd, London Ireland, Patrick. John., Introduction to Fashion Design, B.T. Batsford Ltd, London

19 SEMESTER I PATTERN MAKING & CONSTRUCTION -I Code: BFT-105 Credits: 4 Periods/week: 8 hrs Max Marks: (CA: SEE: ) 120 hrs Objectives: To impart in-depth knowledge of pattern making and garment construction techniques To develop and understand the principles of pattern making through flat pattern Course Content: Basic Hand Stitches 25 hrs Temporary Basting- Even & Uneven, Diagonal, Slip and Pin basting Permanent Running, Hemming, Backstitch Whipping, Overcastting and Button hole Sewing Machines 25 hrs Main adjustment while operating sewing machine and their special attachment Operating the machine Types, main parts & their functions Use of different threads and needles for various fabrics Relation of needle, thread and fabric Minor defects and the remedies Pattern Making- 50 hrs Body measurements- Identifying the landmarks Taking body measurements Introduction to various methods of pattern making and its importance Introduction to basic tools used in pattern making and sewing techniques Preparation of child s bodice block and sleeves block Variation of Skirt A-line, Gathered and Umbrella Variation of Sleeves Puff, bell, Flared, Petal and Cap Variation of Collars Peter-pan, (Flat, Raised) and Convertible Understanding the construction process of 20 hrs Bodice Sleeves Collars & Necklines Pockets Yokes Essentials Reading: 1. Reader s Digest., Complete guide of sewing- The Reader s Digest Association Ltd. London 2. Kallal, Mary. Jo.,Clothing Construction, Mc Millan Publishing Company, New York Armstrong, Pearson., Pattern making for Fashion Design, Fair Child Publication, New York Cream, Penelope., The Complete Book of Sewing - A Practical Step by Step Guide to Sewing Techniques, ADK Publishing Book, New York Thomas, Anna. Jacob., The Art of Sewing, UBSPD Publishers Distributors Ltd., New Delhi 19

20 SEMESTER II COMPUTER APPLICATIONS Code: CFT-200 Credits: 02 Periods/Week: 02 Max. Marks: (CA: SEE: ) hrs Unit I: Introduction to Computers 10 hrs. Introduction to Computers (definition, characteristics & uses), Evolution of computers, System unit (memory, ALU & control unit), Input / Output devices, Storage devices( Memory- primary & secondary). Introduction to Software, its type (system, application & utility); Programming languages (machine,assembly & high-level), Language processors (assembler, compiler & interpreter). Introduction to Data Processing: Elements of Data Processing, Data Processing Activities. Unit II: Command Line Interface 08 hrs. Introduction to DOS: Concept of Operating System, Introduction to DOS, Important terms in DOS (program, file, directory, names, volume label, disk drive & its name (DOS prompt) DOS file system, path & path names, Internal Commands (DIR, CD, MD, RD, COPY, COPY CON, DEL, REN, DATE, TIME, VER, CLS, TYPE, PROMPT, PATH) External Commands (TREE, DELTREE, EDIT) Unit III: Windows 04 hrs. Introduction, features (Desktop & its components, the window, the application window(various bars), the document window, the dialog window, the icons). Windows explorer; Control panel, Setting wallpaper, screen saver, background. Creating a folder, Compressing/ Zipping files (WinZip), Virus & Antivirus. Unit IV: Wordprocessors 06 hrs. Introduction to word processing, Features of Word processors, Working with formatted documents, Shortcut keys. Finding & replacing text, Go To (5) command. Formatting documents, Selecting text, Formatting characters, Changing cases, Paragraph formatting, Indents, Using format painter, Page formatting, Header & footer, Bullets & numbering, Tabs, Unit V: Advanced Word processing Tools 02 hrs. Forming tables. Proofing text (Spell check, Auto correct), Inserting pictures, Mail merging, Printing, Getting Help. ESSENTIAL READINGS: 1. Peter Norton, Introduction to Computers, TMH,2001 BOOKS RECOMMENDED 1. Mahapatra & Sinha, Essentials of Information Technology, Dhanpat Rai Publishing 2. Bott and Leonhard, Using Office 2000, Prentice Hall of India 20

21 SEMESTER II INTRODUCTION TO FASHION Code:BFT-201 Credits: 3 Periods/week: 3 hrs Max Marks: (CA: SEE: ) 45 hrs Objective: To understand the dynamics of fashion To gain knowledge of the role of fashion designers and fashion centers UNIT I Definition of fashion Fashion Terminology Sources of fashion - Fashion services and resources UNIT II Factors favoring and retarding fashion Principles of Fashion Fashion Cycle Fashion Theories UNIT III Classification of apparel: o Women wear- Sports, knitwear, active sports, daytime dress, evening wear, intimate apparel, coats & suits o Men s wear-tailored clothing, Friday s wear, casual wear, active sports wear, outer wear, work clothes & rain wear o Children wear Girls wear-dresses, skirts, pants, blouses, sweaters, swimwear, sports wear Boys- Pants, shirts,t- shirts, bermudas UNIT IV Evolution and developing of fashion stores in India Fashion shows its origin and evolution Fashion weeks Careers in fashion industry Role and responsibilities of fashion designer UNIT V Fashion inspiration Fashion forecasting Fashion centers Milan, Tokyo, New York, Paris, Delhi Kolkata and Mumbai Fashion Designers National International Ritu Kumar, Ritu Beri, Raghvendra Rathore, Tarun Tahillani & Sabyasachi Mukherjee Christain Dior, Coco Chanel, Georgio Armani, Versace, Paul Poiret 21

22 Essentials Reading: 1. Stephens, Gini., Fashion Concept to Consumer, Prentice Hall International, New Jersey Stone, Elanie & Samples, Jean. A., Fashion Merchandising, McGraw Hill, New York. 3. Lyle, Dorothy., Contemporary Clothing, Bennett And Mc Knight Publishing Company, Peoria Illinois 1. Sengupta., Hindol., Indian Fashion, Pearson Education, New Delhi Jain, Payal. Fashion Studies: An Introduction, Har Anand Publication Frings., Fashion Concept to Consumer, 3rd Edition, Prentice Hall International, New Jersey

23 SEMESTER II FABRIC MANUFACTURING Code: BFT- 202 Credits: 3 Periods/week: 3 Max Marks: (CA: SEE: ) 45 hrs Objectives: To enable students to comprehend concepts of different manufacturing types. To provide indepth understanding of figure designs and their representation. Unit I Introduction to fabric weaves. Compound weaves structure o Plain o Twill o Satin o Matt Unit II Compound Weaves Structures o Backed fabrics o Double cloth construction o Brocade & Damask fabrics o Tapestry fabrics o Pile fabrics o Leno fabrics o Lappet & Swivel fabrics Unit III Knitted fabrics & their manufacture Basic mechanical principles of knitting technology, elements of knitted loop structure, four primary; base structures (plain, rib, interlock, purl) Weft knitting and warp knitting terms and definitions used related to weft and warp knitting. Comparison of weft and warp knitting. Classification of weft knitting machines and warp knitting machines. Unit IV Classification of fabricso Woven-woven, pile o Non-woven-felted, knitted, lace. Web and its formation Non-woven fabric forming techniques Properties and end uses Unit V Leather terms and types Processing of Leather Properties and uses of Leather. 23

24 Essential Readings: 1. Grociki, Z.J., Watsons Textiles Design and Colour, London, Newness Butter Worths. 2. Sengupta, R., Weaving Calculations, Taraporewale Sons and Co., Bombay. 1. Corbman, B., Fibre to Fabric, 6 th, McGraw Hill Book Company, USA 2. William, Watson., Advanced Textiles Design, Longmans Green and Co. Ltd., London. 3. Nisbet, H., Grammar of Textile Design, Taraporewale Sons and Co., Bombay. 4. Aswani, K.T., Weaving Mechanisms, Mahajan Book Distributors, Ahmedabad. 5. Robinson and Mark., Woven Cloth Construction, Butter Worth and Co. Ltd., London. 6. Kulkarni, M.M., Weaving Technology, Mahajan Book Distributors, Ahmedabad. 7. Ajgaonkar, D.B., Knitting Technology, Universal Publishing Corporation, Mumbai. 24

25 Code: BFT-203 Credits: 4 Periods/week: 8 hrs Max Marks: (CA: SEE: ) SEMESTER II TEXTILE CRAFT 120 hrs Objectives: To impart skill in embroidery & surface ornamentation To enhance the designing skill and its application on apparel Course Content: Preparing samples for listed creative crafts Knitting Crochets Macramé Tatting Cut work Draw thread work hrs Hand Embroidery hrs Introduction to contemporary stitches- stem, back, running, chain, lazy daisy, blanket, buttonhole, spider s web, fly, french knot, bullion knots, fish bone, romanian, satin, chevron and herringbone Surface Ornamentation Appliqué Work Mirror Work Patch work Smocking Quilting Shirring Ribbon Work Gotta Work Bead Work Zardozi 50 hrs Preparing an article using any of the above mentioned technique Essentials Reading: 1. Barden. Betty., Knitting basics, Sally Milner Publishing, Dennies, Linda., Creative Quilting for Home Decor, Sewing with Knits, Connie Long, The Encyclopedia of needle crafts, Gandenton Wcinda R. 3. Beads, Buttons and Bows, Quantum Books Ltd Knitting, Aran, Sweaters,

26 Code: BFT- 204 Credits: 4 Periods/week: 8 Max Marks: (CA: SEE: ) SEMESTER II BASICS OF SEWING 120 hrs Objectives: To incorporate the basic stitching techniques To impart skill in sample making Course Content: Machine Stitching - Seams & Finishes hrs Topstitch seam, Lapped seam, Run n fell seam, French seam, Pinked, Edge stitched, Double stitched, Overcast, Herringbone and Bound seam Disposable of fullness Pleats- Knife, Inverted, Accordion and Box pleats Darts- Single and Double dart Tucks- Pin, Cross, Diamond and Scalloped Gathers Placket-Continuous wrap placket, Two piece placket and slit opening Trimmings Lace and Braid Facing Simple and Shaped facing Bindings Single bias and Double bias Pocket Inseam pocket, Kurta pocket and Patch pocket Fasteners Buttons & button hole, Shirt buttons- with and without shank, Press buttons, Hooks & eye and Zipper Construction of- A-line Frock/ Gathered Frock/Pleated Frock Top Skirt 50 hrs Essentials Reading: 1. Cream, Penelope., The Complete Book of Sewing - A Practical Step by Step Guide to Sewing Techniques, ADK Publishing Book, New York Kallal, Mary Jo., Clothing Construction, Mc Millan Publishing Company, New York A Readers Digest., Step by Step guide to Sewing & Knitting, Readers Digest, Jindal, Ritu., Handbook of Fashion Designing, Mittal Publication, New Delhi Thomas, Anna. Jacob., The Art of Sewing, UBSPD Publishers Distributors Ltd., New Delhi 26

27 Code: BFT- 205 Credits: 4 Periods/week: 8 hrs Max Marks: (CA: SEE: ) SEMESTER II MATERIAL STUDIES 120 hrs Objectives: To create awareness regarding the right selection of textiles and apparel To enhance the designing skill and its relationship with design & fabric Course Content: hrs Collect variety of samples & classify according to texture, fibre, uses. Analyze the samples for: 45 hrs o Identification of weaves o Identification of fibers o Fabric count o Color fastness o Dimensional stability o Cost o Crease recovery, stiffness tester Suitability of variety of fabrics for ladies, children, men & household 45hrs Essentials Reading: 1. Reader s Digest., A Complete guide of Sewing, The Reader s Digest Association Ltd, London. 2. Corbman., P. B., Textiles Fibre to Fabric Gregg, Division, Mc Graw Hill Book. 3. Cream, Penelope., The Complete Book of Sewing - A Practical Step by Step Guide to Sewing Techniques, ADK Publishing Book, New York Allen, Seamen., Fashion Drawing: The Basic Principles, B.T. Batsford Ltd, London Ireland, Patrick. John., Introduction to Fashion Design, B.T. Batsford Ltd, London

28 Code: BFT- 1 Credits: 3 Periods/week: 3 hrs Max Marks: (CA: SEE: ) SEMESTER III INDIAN TEXTILE 45 hrs Objectives: To foster appreciation of in traditional textiles of India To study the historical perspective of Indian Textiles To appreciate the country s rich heritage Unit I Introduction Importance of Indian textiles: Historic Perspective Factors influencing development: geographic location, impact of trade, invasions and conquests, cultural and economics interaction and political & religious patronage Cotton- Traditions in ancient India (spinning wheel), use of treadle loom History of muslin over ages- Dhaka muslin, Jamdani of Bengal & Benaras Cotton of Andhra Pradesh, & Madhya Pradesh Unit II Development of products from different fibers: processing techniques, textures achieved, color & design incorporated for Cotton Muslin & Jamdani of Bengal Silk - Gujarat, Andhra Pradesh, Tamil Nadu Varanasi and Karnataka Woolen Shawls of Kashmir, Himachal Pradesh and Rajasthan Unit III Dyeing with reference to styles employed, design incorporated and effects achieved Resist dyed fabrics Bandhani of Rajasthan & Gujarat Resist dyed yarns Ikat, Gujarat, Orissa and Andhra Pradesh Unit IV Printing with reference to styles employed, design incorporated, effects achieved and article produced: Centers of Rajasthan, Gujarat, Andhra Pradesh and Madhya Pradesh Styles and methods of painting - Madhubani, Parchitra & Pichwai Unit V Historical, social and cultural aspects of Indian embroideries - Rajasthan, Gujarat, Kashmir, Punjab, Uttar Pradesh and Bengal, and Karnataka Special emphasis on embroideries of Kashmir, Gujarat & Rajasthan 28

29 Essentials Reading: 1. Naik., Traditional Embroideries of India, APH Publishing Corporation, New Delhi Bhavani, E., Decorative Designs and Craftsmanship of India, D. B. Taroporevala Sons & 3. Co. Pvt, Ltd Bombay Crill, Rose.mary., Indian Embroidery, Prakash Book Depot, New Delhi Parul, B., Traditional Indian Textiles, Abhishek Publications, Chandigarh. 2. Gillow, John, Traditional Indian Textiles, Thames & Hudson Ltd, London Kokyo Hatanka Collection., Textiles Arts of India Chronicle Books, San Francisco 4. Chisti R.K, Jain Rahul, Tradition Beyond: Handcrafted Indian Textiles, Roli Books, Lustre Press 29

30 Code: BFT- 2 Credits: 3 Periods/week: 3 hrs Max Marks: (CA: SEE: ) SEMESTER III DYEING AND PRINTING 45 hrs Objectives: The course will introduce different classes of dyes used on textiles. The theory of dyeing will help the students in understanding relation between fibre and dye. The course will help the student in selecting appropriate design while using different printing methods. The course will also introduce the students to various types of finishes used in the processing of textiles. Unit I Classification of dyestuff. Methods of dyeing fibres, yarns and fabrics. Kinetics and theory of dyeing Chemical structure of a dye molecule Auxiliaries used in dyeing. Unit II Different classes of dyes used on various fibres. Direct dyes Basic dyes Acid Vat dyes Azoic dyes Reactive dyes Disperse dyes Unit III Preparation of material for printing Different styles of Printing. Different methods of printing Block printing Flat-Bed Screen printing Hand screen printing Semi automatic screen printing Automatic screen printing, Rotary screen printing. Roller screen printing Unit IV Introduction to finishes and its classification Mercerization, Parchmentizing, Carbonization, Stiffeners, Synthetic resins, Calendering types of calendaring treatment, felting napping..... Unit V Introduction to testing of coloured fabrics for fastness Properties Computerized colour matching Eco friendly textiles: Eco label and norms.

31 Essential Readings: 1. Shenai, V.A., (1987) Chemistry of Dyes and Principles of Dyeing, Sevak Prakashan, Mumbai. 2. Prayag, R.S., Technology Textile Printing, Noyes Data Corporation. 1. Lubs, H.A. & E. Robert., The Chemistry of Synthetic Dyes and Pigments, Kreiger Publishing Company, New York. 2. Shenai, V.A., (1999) Azo Dyes- Facts & Figures, Sevak Prakashan, Mumbai. 3. Shenai, V.A., (1977) Technology of Printing, Technology of Textile Processing, Vol. IV, Sevak Publications. 4. Gulrajani, M.L. and Gupta Deepti., (1990) Natural Dyes and their Application to Textiles, ed.,i.t Delhi Publication. 5. John & Margarot, Cannon., (1994) Dye Plants & Dyeing, The Herbert Press, UK. 6. Venkatraman, K., (19) Chemistry of Synthetic Dyes, Part I and Part II. 31

32 Code: BFT- 3 Credits: 4 Periods/week: 8 hrs Max Marks: (CA: SEE: ) Objectives: SEMESTER III FASHION ILLUSTRATIONS 120 hrs To create dress library for effective designing To enhance the creative skill of drawing & sketching based on themes To focus rendering techniques using different mediums Course Content: Drawing garment details: hrs Different Types of Necklines, Cuffs, Collars & Sleeves Pleats, Gathers, Yokes, Pockets Frills & Flounces Patchwork, Quilting, Smocking Skirts, Shirts, Coat, Blazer, Jacket, Tie and Trousers Texture Rendering of various fabrics- hrs Tweed, Satin, Denim, Crepe, Check, Stripes, Tissue, Chiffon, Pile, Suede, Leather, Herringbone, Knitted Fashion illustration for different apparels using following themes 50 hrs Casual wear Beach wear Evening Dress Classic Autumn Winter Spring summer Traditional wear School wear Formal wear Maternity wear Night wear Essentials Reading: 1. Abling, Bina., Fashion Sketchbook, Parson School of Design & Fashion Institutes of Technology, Fairchild Publication, New York Kathryn, Mc Kelvey & Munslow, Janine., Illustrating Fashion, Blackwell Publishing, London Ireland, Patrick. John., Introduction to Fashion Design, B.T. Batsford Ltd, London Allen, Seamen., Fashion Drawing: The Basic Principles, B.T.Batsford Ltd, London Prakash, K., Indian Fashion Designs, English Edition Publishers and Distributors Pvt Ltd, India

33 SEMESTER III PATTERN MAKING AND CONSTRUCTION- II Code: BFT- 4 Credits: 4 Periods/week: 8 hrs Max Marks: (CA: SEE: ) 120 hrs Objectives: To acquaint students with the techniques and skills of pattern drafting To enable students to obtain harmony between the pattern and design of the garment Course Content: Drafting: Standard measurement charts for females Drafting of Bodice, Sleeve & Skirt Block Adaptation of the following Sleeves Plain, Puff,Magyar and Raglan Collars Sports, Shawl, Shirt, Roll and Chinese Yoke - Round, V-Shaped and Shaped (bodice & skirt blocks) Dart Manipulation Slash & Spread method Pivot method Garment Construction Salwar/Chudidar & Kameez Skirt & Top 20 hrs hrs hrs hrs Essentials Reading: 1. Reader s Digest., Complete Guide of Sewing, The Reader s Digest Association Ltd., London 2. Kallal, Mary. Jo., Clothing Construction, Mc Millan Publishing Company, New York Armstrong, Pearson., Pattern making for Fashion Design, Fair Child Publication, New York Cream, Penelope., The Complete Book of Sewing - A Practical Step by Step Guide to Sewing Techniques, ADK Publishing Book, New York Jacob, Thomas. Anna., The Art of Sewing, UBSPD Publishers Distributors Ltd., New Delhi 33

34 Code: BFT-5 Credits: 4 Periods/week: 8 hrs Max Marks: (CA: SEE: ) SEMESTER III TEXTILE DESIGN 120 hrs Objectives: To impart knowledge about application of colours To learn the process of designing through motifs Course Content: Color study : 25 hrs Dimensions of colour- hue, intensity and value. Colour wheel Color Schemes- primary, secondary, tertiary, analogous colours, complimentary and split complimentary, achromatic and monochromatic colours Source of inspiration designing combination Geometrical Shapes Abstract Floral Nature Mythological Architectural 25 hrs Process of Designing Motif development Geometrical, simplified, naturalized, stylized, symbolic, ornamental and abstract. Growth of Motif Enlarging and Reducing. Color application Layouts Placements and Repeats Color Harmonies and color ways. hrs Steps of layouts and its types: one way, two way, all over& five star. All over, Half drop-steps to create half drop, orderpoints to consider in border repeat, Square, Free flowing & Stripes Dyeing & Printing Dyeing Tie & Dye and Batik Printing- Block, Stencil & Screen hrs Essential Readings: 1. Yates, M., Textiles: A Handbook of Designers, WW Norton Publishing Company. 2. Prakash., Traditional Indian Motifs, The Design Point, Bombay. 3. Gohl E.G. and Vilensky 1993: Textile Science, C.B.S. Publishers New Delhi. 1. Rubin, L.G., (1976) The World of Fashion, Publication Canfield Press, Sans Fransisco. 2. Davis, M.L., (1996) Visual Design in Dress, Prentice Hall Inc. 3. Meller., Textile Designs, Thames and Hunson Ltd., London. 4. Gaur.J.,Textiles & Laundry, Research publications, New Delhi. 5. Kadolph.J.S & Langford.L.A., Textiles,VIII ed.,1998,prentice Hall, New Jersey. 34

35 SEMESTER III SEMINAR Code: BFT -6 Credits: 2 Periods/week: 2 Max. Marks: (CA:; SEE:) Hours Objective: The paper will focus on the current and emerging relevant issues and trends in the discipline. Guidelines Students will present seminar on topics related to current and emerging issues in different areas of apparel designing, construction, production, fashion, textiles, dyeing, printing, fabric manufacturing etc. Students will give a power point presentation and a report on the given topic and shall be evaluated by the panel of examiners consisting of Head of the Department, external examiner and one appointed by the Principal. 35

36 SEMESTER IV FASHION MARKETING Code: BFT 1 Credits: 3 Periods/week: 3 hrs Max Marks: (CA: SEE: ) 45 hrs Objective: To develop an insight into the fashion market among the students To provide comprehensive knowledge about marketing mix Unit I Marketing the Apparel: Introduction to marketing, overview of marketing process and marketing in modern economy. Fashion marketing and marketing environment: Introduction, development of fashion market, fashion market environment and trends in marketing environment. Market research: Understanding Consumer market trend, Overview of market research process and research design Unit II Product Decision Concept of product, clarification of product development, Product positioning Product line and product mix Branding, packing and labelling Unit III Price decision Factor affecting price determination Price policies and strategies Unit IV Distribution channels and physical distribution decision Nature and function of distribution channels Channel management decisions Retailing and whole selling Unit V Promotion decision Promotion mix Advertising Personal selling Essential reading: 1. Green, Wood., Fashion Innovation and Marketing, Macmillan Press Ltd. London, Easey, M., Fashion marketing, Black well sciences Ltd., London, Costantino, Maria, Fashion Marketing and PR, Fashion files, Batsford Ltd., London,

37 SEMESTER IV WORLD COSTUMES Code: BFT-2 Credits: 3 Periods/week: 3 hrs Max Marks: (CA: SEE: ) 45 hrs Objectives: To study Indian and the World Costumes. To develop sensitivity and understanding towards Historic silhouette and design Learn about significant changes in costumes over the years Development of costume with reference to historical background, social organization, influence of culture, art, technology, costume components for men and women and their influence on the costume for the following UNIT I The Ancient World (0 B.C.-0A.D.) Mesopotamia, Egypt, Greece & Rome India UNIT II The Middle Ages (0 A.D A.D.) Byzantium, Coptic The feudal ages (900 A.D.-10 A.D.) The late middle ages (10 A.D A.D.) UNIT III English Costumes: English costumes during middle ages: Early middle ages. Late middle ages. UNIT IV The French costume Renaissance in France(1500 A D) Renaissance in France(1600 A D) Renaissance in France(10 A D).... UNIT V: The French revolution and thereafter (1790 A.D A.D.). The Directoire and Empire period (1790 A.D A.D.) The Romantic period (1820 A.D A.D.) The Crinoline period (1850 A.D A.D.) The Bustle period (18 A.D A.D.) 37

38 Essential reading: 1. Black J.A. and Garland M. (1978) A History of Fashion, London, Orbis Publishing Ltd. 2. Blanche P. (1975) History of Costume, New York, Harper and Row 3. Boucher F. (1966) A History of Costume in the West, London, Thames and Hudson 4. Bradley C.(19) History of World Costume, London, Peter Owen Ltd. 5. Chenoune F. (1993) The History of Men s Fashion, Paris, Flammarion. (Translated by Dusinberre D.) 1. Cumming, Valeric (2004) Understanding Fashion History, London, Batsford. 2. Cunnington P. (19) Costume, Pennsylvania, Dufour Editions Inc. 3. Laver J. (1969) A Conscise History of Costume, London, Thames and Hudson. 4. Lester K. M. (1956) Historic Costume, Chas A Bennett Co. Inc. Illinois. 5. Tortora P.G. and Eubank K. (1995) Survey of Historic Costume, New York, Fairchild Publications. 38

39 SEMESTER IV ADVANCE FASHION ILLUSTRATION Code: BFT- 3 Credits: 4 Periods/week: 8 hrs Max Marks: (CA: SEE: ) 120 hrs Objectives: To enhance the creative skills of drawing & sketching based on themes Course Content: Creating Optical Illusion 25 hrs Illustration through surface ornamentation, silhouette, colors for various female figures Photo Analysis 20 hrs Collection of pictures from magazines and creating new designs by using the pictures (textures, colors, prints, designing). Designing male and female apparels: Theme Concept- Customer profile Inspiration Season Color Styles Design Concept- Mood board Line concept Fabric sourcing Swatch development Presentation- Developing Spec Sheets Sourcing Accessories Design Display 25 hrs 25 hrs 25 hrs Essentials Reading: 1. Abling, Bina., Fashion Sketchbook, Parson School of Design & Fashion Institutes of Technology, Fairchild Publication, New York Kathryn, Mc Kelvey & Munslow, Janine., Illustrating Fashion, Blackwell Publishing, London Ireland, Patrick. John., Introduction to Fashion Design, B.T. Batsford Ltd, London Allen, Seamen., Fashion Drawing: The Basic Principles, B.T.Batsford Ltd, London Prakash, K., Indian Fashion Designs, English Edition Publishers and Distributors Pvt Ltd, India

40 SEMESTER IV PATTERN MAKING AND CONSTRUCTION- III Code: BFT- 4 Credits: 4 Periods/week: 8 hrs Max Marks: (CA: SEE: ) 120 hrs Objectives: To impart in-depth knowledge of pattern making and garment constructions techniques for Gent s clothing. Course Content: Drafting and Adaptation Drafting of Adult Trouser Block Adaptation to Shorts, Capri, Bell bottoms, Parallel Drafting and Construction process of Bengali & Kalidar Kurta Pajama Shirt Trousers hrs 80 hrs Essentials Reading: 1. Reader s Digest., Complete Guide of Sewing, The Reader s Digest Association Ltd., London 2. Armstrong, Pearson., Pattern making for Fashion Design, Fair Child Publication, New York Cream, Penelope., The Complete Book of Sewing - A Practical Step by Step Guide to Sewing Techniques, ADK Publishing Book, New York Bray, Natalie., More Dress Pattern Making, BSP Holman, Gillian., Pattern Cutting Made Easy, BSP 1997.

41 Code: BFT- 5 Credits: 4 Periods/week: 8 hrs Max Marks: (CA: SEE: ) SEMESTER IV HOME TEXTILES 120 hrs Objectives: To familiarize with various furnishing fabrics To learn about trends in Home Furnishing To learn to decorate antique & exotic fabric to make a house warm, lively & distinctive Course Content: Identification and selection of materials: Traditional Contemporary 20 hrs. Linen hrs. Bath linen- towels (sizes, pile types and non pile types, bath mats, shower curtains, shower caps. Table linen- table cloths, mats, napkins, runners Bed linen-bed sheets, pillowslips, bedcovers, quilts, throws Draperies & Upholstery Tapestries Floor Coverings hrs. Durries- Cotton, wool, chindi durries Carpets, hand knotted, tufted, machine made pile, wall to wall carpets Home furnishing 20 hrs. Cushion Sofa Covers Duvet Covers Quilts Project- Market Survey 20 hrs. Select one product from each category Survey to include different markets, brands and price ranges Presentation and submission of the survey in form of document- text and visual material such as photographs, catalogues and samples etc Essentials Reading: 1. Caroline, Cliffton.,Textile style, Mogg publisher Jacqui small, Chloe, Colchester., The new textiles (trends & tradition), Thames & Hudson, Shankar Ann & Jenny, Bridal durries of India, Mapin Publishing Ltd, Singer Upholstery basics, Creative Publishing,

42 Code: BFT- 6 Credits: 4 Periods/week: 8 hrs Max Marks: (CA: SEE: ) SEMESTER IV FASHION PRESENTATION 120 hrs Objectives: To develop skills in designing using inspirations and developing the portfolio Course Content: Finding Inspiration Research work magazines news paper, museum, exhibition, architecture, nature and art galleries. 10 hrs. Ways to compile research work Sketch book, Visual Diary, Visual Journal, Ideas Book, Visual Note Book, Source Book. 10 hrs. Developing Research Material Collection of all the research material making a scrap file. 10 hrs. Mood Board 10 hrs. Colour Board 10 hrs. Theme Boards 10 hrs. Swatch Board 10 hrs. From all the above mention resources developing stylized fashion figure to any of the theme. hrs. Organizing a Portfolio. 10 hrs. Essentials Reading 1. Abling, Bina., Fashion Sketchbook, Parson School of Design & Fashion Institutes of Technology, Fairchild Publication, New York Kathryn, Mc Kelvey & Munslow, Janine., Illustrating Fashion, Blackwell Publishing, London Ireland, Patrick. John., Introduction to Fashion Design, B.T. Batsford Ltd, London Allen, Seamen., Fashion Drawing: The Basic Principles, B.T.Batsford Ltd, London Prakash, K., Indian Fashion Designs, English Edition Publishers and Distributors Pvt Ltd, India

43 SEMESTER V FASHION MERCHANDISING & RETAILING Code: BFT -501 Credits: 3 Periods/week: 3 Max Marks: (CA: SEE: ) 45 hrs Objectives: To impart knowledge of merchandising in apparel industry. To identify and understand the significance of retailing in the current business environment To identify the competition in the market and develop strategies for retailing business accordingly To identify significant characteristics of the end consumer, understand its significance for the retailing business and develop strategies accordingly Course Content: UNIT I Merchandising Introduction-Merchandising concepts, technology, systems evolution of merchandising in the apparel industry and modern merchandising. Merchandise planning- Fundamentals of merchandise planning, pricing and merchandise budget. Role, Responsibilities and qualities of a merchandiser. UNIT II Visual Merchandising Visual merchandising and its advantages for the buyer and seller today The planning cycle Types of display- Windows and Interior display Elements of Display- The merchandise, back drop walls and shelves, mannequins and forms, signage lighting-illumination levels in relation to colors UNIT III Introduction to retailing, concept Nature, scope Retail institutions, types History (success failure stories) Retail organization structure Retail management process Indian retailing scenario UNIT IV Environment of retailing Customers Market / competitors Internal strengths and weaknesses Channel behaviour 43