JOYCE GOES INTO THE WILD FOR CHRISTMAS 2016

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Bryan Wilkins
5 years ago
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1 JOYCE GOES INTO THE WILD FOR CHRISTMAS 2016 FOLLOW JOYCE INTO THE WILD WITH RED RIDING HOOD This Christmas, JOYCE ventures Into The Wild with Red Riding Hood. For the duration of the festive season, JOYCE showcases an exclusivecollection of red capes designed specially for the occasion, surrounded by the original symbol of temptation the Red Apple. It s a grown-up fairytale that leads customers through the woods to Grandma s house, filled with fantastic woodland creatures, rare vintage pieces and warm wooly knits. Just watch out for the wolf 載思 wechat: JOYCEHONGKONG

2 RED CAPE COLLECTION The start of the party season often begs one question: What to wear to the ball? Turn heads upon arrival in a Red Riding Hood inspired cape. The exclusive Red Cape Collection has been specially drawn up by select JOYCE designers to present oneof-a-kind artisanal pieces by: ERDEM The Amara Cape embodies a Romantic, slightly Victorian inspired modern Little Red Riding Hood GIAMBATTISTA VALLI The Little Red Riding Hood" couture cape is exclusively made with luxuriant silk organza. ROCHAS Inspired by Alessandro Dell'Acqua's final FW15 collection. The daisy embroidered details are a nod to his signature romanticism. VERONIQUE BRANQUINHO This modern version of Red Riding Hood with echoes 60s Swinging London. Inspired by women with strong personalities like Twiggy or Penelope Tree, who yet manage to maintain a romantic and dreamy aura. VITA KIN The cult Ukranian cape is given a folksy makeover with the voluminous shape and tasseled details ULYANA SERGEENKO A piece devoted to Red Riding Hood in Ulyana Sergeenko's Haute Couture collection dedicated to Wild West and Fairytales ESTEBAN CORTAZAR "Freedom and Restriction" Oversized hooded cape, combines a feminine & flowy silk hem (freedom) with strong leather patches and metal hardware (restriction) FAUSTO PUGLISI In keeping with Fausto's signature look, this hooded cape incorporates intricate embroidery with a Spartan warrior influence

3 YVES SALOMON This version of the Red Riding Hood cape has been reinterpreted with the most luxurious spin - completed entirely in mink. BIYAN Embroidered Kerchief Long Cape with reference to his Indonesian heritage, Biyan creates a feminine and fairytale-like embellished piece of art OLYMPIA LE TAN "Wild is the Wind" - Grosgrain-trimmed with an embroidered ribbon motif across the back. This red velvet cape embodies the spirit as inspired by David Bowie's iconic song. BARRIE Also included in this Red Cape offering is an exclusive scarlet red cashmere knitted cape capsule collection from the Scottish Borders House of Barrie. VINTAGE COLLECTIONS Fashion historic consultant and avid vintage collector Olivier Châtenet joins forces with JOYCE to curate a vintage Christmas offering. Hand-selected from Paris treasure troves, the collection includes ready-to-wear and jewelry pieces from legendary houses of Yves Saint Laurent, Chanel, Hermes, Christian Lacroix, Kansai Yamomoto and Nina Ricci. FANTASTIC WOODLAND CREATURES The JOYCE Christmas fairytale brings you fantasy woodland creatures and curiosities from Design et Nature, Paris. Run by Anne Orlovska, the house brings poetry to the unique art form of taxidermy. Committed to strictly abiding by the Washington Convention: all animals come from zoos, the circus and zoological gardens and died natural deaths. WARM WOOLY KNITS Stay out of the cold this winter with the warm and cozy handknitted cashmere cardigans from Alanui and indoor cashmere comforts from Agnona Home.

4 OUT IN THE WILD OUTERWARE & ACCESSORIES If you go out into the woods, don t leave without a haversack from Seil Marschall. Protect yourself from the wild elements with a Grenfell overcoat or military-inspired jackets complete with medallions from Rada. GRANDMA - WHAT BIG EYES YOU HAVE This Christmas, treat yourself and your loved ones to eyeopening accessories from the whimsical collections of Anya Hindmarch, Alphabet earrings from Delfina, and statement collectible vintage jewelry from Paris [Chanel, Nina Ricci]. JOYCE CABINET: THE WILDERNESS Joining this year s Christmas offering, JOYCE Cabinet presents an eclectic collection of artworks by award-winning artists du jour such as Alessandra Favetto, Jaz Henry, Silvana Soriano, and Titti Garelli. Perfect gifts for art and interior enthusiasts, JOYCE Cabinet: The Wilderness will also carry a series of Into The Wild themed publications suitable for children and adults. Charles Perrault, the Grimm brothers and their fellow fairy-tale counterparts are inevitably part of this festive collection.

5 ABOUT JOYCE GALLERY For over 30 years, situated in the heart of Paris at Palais Royale, JOYCE Gallery has been a dedicated exhibition space representing and collaborating with talents across creative fields with a connection to the world of fashion and culture. JOYCE Cabinet, an extension of JOYCE Gallery, launches at JOYCE Central Hong Kong in August JOYCE Gallery concept will soon expand to JOYCE Beijing. ABOUT JOYCE Founded in 1971 and continuously representing designers who transcend creative boundaries, JOYCE Group is Asia s vanguard of fashion retail, brand management and distribution. A nurturer and supporter of extraordinary talents across the world, JOYCE Group today owns its eponymous and legendary multi-brand boutique JOYCE, a prestigious beauty retail concept JOYCE Beauty, and a distribution portfolio of innovative designers including Alexander Wang, Alexander McQueen, Dries Van Noten, Dsquared2, Marni, Neil Barrett, Rick Owens, sacai, Thom Browne and Victoria Beckham. JOYCE Group operates over 50 points of sales across Greater China including five JOYCE multibrand boutiques and over 10 JOYCE Beauty store concepts.

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