85% of shoppers place color as a primary reason for why they buy a particular product.

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2 I~B FEATURE I COLOR REPORT Vogue sun style V0284SS by Luxottica ~ Prin1.ary Colors 85% of shoppers place color as a primary reason for why they buy a particular product. - KISSMETRICS Fysh style 3509 by WestGroupe almost anything goes. The Spring 2014 color palette provides a wealth of harmonious marriages, one better than the next: pastel and vibrant, bold on bold, and everything in between.,., OPPOSITES ATTRACT. When it comes to pairing colors together, opposites really do attract-red and green, blue and orange, or yellow with purple. Like a beautiful sunset, try mixing fiery celosia orange with cool placid blue or calming violet tulip.,., MONOCHROMATIC. Far from boring, a monochromatic approach can open the door to exciting and intriguing combinations. Dazzling blue and its subdued cousin, Recently, Pantone declared Radiant Orchid (Pantone ) as the 2014 Color of the Year. An intriguing, enigmatic purple, says Leatrice Eiseman, executive director ofthe Pantone Color Institute, Radiant Orchid, "encourages expanded creativity and originality, which is increasingly valued in today's society:' Not only is the shade an attentiongetter, its rosy undertones radiate on the skin, producing a healthy glow for the wearer. Notes Pantone, "Radiant enlivens the skin, making all who wear it feel more healthy LOOK THIS WAY and energetic. Blending both cool and warm undertones, purple is an appealing hue for distinctive combinations and flattering to many hair, eye, and skin tones:' More than just a great frame color, the Color of the Year also makes for a great marketing tool. "From a professional standpoint, you have to see it as something that will attract consumers, draw their eye, and grab their attention;' explains Eiseman. "Even if they don't buy the frame, it's the color that brought them [into the store]. It helps to attract attention and lends a freshness that gives people a reason to pause and think about what they want and what they'll choose:' Far left, a sketch by Juicy Couture (courtesy of Pantone); immediate left, OGI style EyPcareBusiness.com I March 2014

3 I! I : ' 1It FRAMEsuvER 1 T.,hlcoi co.i(( JI'" l?i ~ Buyer s Forun1 L:J::- EYES ON THE ROAD Whether it's a secret shopping journey around town or a trip abroad, there are many stops on the optica l map 116 The benefits of going to the dogs SiUing PreUy PRACTICE MAKES PERFECT 118 A look at a few of the compa ni es growing business through giving back with buy-one-give-one frame offerings Sof hlli.y c;onsf ious THENEWBOGO 122 'rhinl( Spring SPRING TRENDS GUIDE Get a handle on what's in store for Spring 2014 with our must-keep gu ide to what's hot in eyewear and ready-to-wear fashions for the season 128 Li.lSer C1 uts HOW THE LIGHT GETS IN Beauty and technology cross streams through laser-cutting manufacturing ON THIS PAGE ABOVE: (From top) OGI Evolution style 4302, Fysh style 3511 by WestGroupe RIGHT: Rocco Cutler (I) with his best friend, Raska I J. Fox, from Dan Deutsch Optical Outlook West Hollywood 138 lnnotec Eyewear by OGI Eyewear; SPX Signia by Silhouette; Safilo's Bobbi Brown Eyewear; OWO Optics'Wood & Carbon Fiber collection; Balenciaga Eyewear by Marcol in; Smith Optics introduces the Arch ive co llection; and Altair Eyewear's Altair Evolution Lines l~ Launf hes AROUND THE GLOBE 112 [yccarcbusiness.coill I r! \:\ ou'(fo I March 2014

4 WELL-FURNISHED MEN OGA's new Talvac concept by Morel shows off what OGA does best: combines material and color contrasts to create a visua lly striking co llection that is also masculine and comfortable. The texture of the frames defines the concept and is inspired by Scandinavian furn iture where layers of material produce unique effects. The Talvac temple, made from two-tone triple-layered acetate, is milled to reveal a second layer in a contrasting color. It is then textured using laser technology. The integrated end piece hides the ca m return spring-hinge system and acts as the link between the temple and frame fronts. Semi-rimless stain less steel fram e fronts are pa ired with handcrafted acetate temples for a unique, but timeless design. Each of the three Ta lvac models in the grouping is offered in four colors. INFO: , morel-eyewearusa.com RAEN Style Castor I Metal and Acetate I Brindle Tortoise and Japanese Gold, Manzanita and Japanese Gold, Ripple and Gun metal, Matte Rootbeer and Silver I Unisex INFO: raenoptics.com WESTGROUPE Fysh UK model F / I Teal, Purple, Black, Red I Stainless Steel Front with Acetate Temples INFO: ,fyshuk.com For western states within the U.S., contact Classique Eyewear at , classique-eyewear.com COSTA Style Goby I Medium Fit I Nylon I Black Fade, Coconut Fade, Morena, Pomegranate Fade, White Black I Women INFO: costadelmar.com March 2014 I ~ Y"' rcbii "' com l'i5

5 Starry-eyed What celebrities are weari ng ( LOOK OF THE MONTH ) Zl~RO GRi\VrrY Sandra Bu llock hits the streets wearing Dolce & Gabbana style DG 4175 su nglasses by Luxottica. The decorated actress' portrayal of Dr. Ryan Stone in last year's "Gravity" has ea rn ed her Golden Globe, Screen Actor's Guild, and Academy Award nominations for Best Actress. HIGH STYLE AT THE GRAMMYS Safilo USA and Solstice Sunglasses pampered talent and VIPs at the official GRAM MY Gift Lounge, held in January at the Staples Center in Los Angeles, in honor of the 56th Annual GRAM MY Awards. In addition, Safilo's Banana Republic sunglasses were featured in the official gift bags given to all of the presenters and performers. GONE FYSHIN' Entertainment and fashion journalist Mary Kitchen at the GRAM MY Awards wearing Fysh UK style F-3498 in blueberry by WestGroupe. Kitchen is a correspondent and fill-in anchor for CBS' "omg! Insider:' REIGNING BEAUTY Actress Nicole Kidman looks fabulous in Robert Marc style 683 sunwear in painted tortoise. Kidman's newest movie, "Grace of Monaco;' a biopic about actor-turnedroyal Grace Kelly, is setto open the 2014 Cann es Festival. RAW POWER Meryl Streep sh ines in G Star Raw style GS61 OS shades by Marchon. The Oscar-winning actress has a slew of projects in the works, including "Into the Woods;' a modern twist on Brothers Grimm fairy tales. March 2014 I f I' ' c. r Buw.r. ll'l' ll.i.7