BA UNITED HOLDING stands for excellence

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2 BA UNITED HOLDING stands for excellence Who We Are BA United Holding has been established in Lebanon s collective dream of building a better future. It is dedicated to the nation s infrastructure and society through capitalizing on commitment and exploiting new technologies. BA United Holding was established in 2007 and embraces three diversified entities: real estate management & development, food & beverage, and retail. It caters to its clients foremost needs with the utmost commitment and willingness to deliver leading edge services. Our projects extend over 500,000 sqm of built up surfaces and operate in both local and international markets.

Striving to establish a long-standing relationship of trust with stakeholders Brilliance has no boundaries Vision Our vision is to be recognized as market leaders through building a diversified and

3 Striving to establish a long-standing relationship of trust with stakeholders Brilliance has no boundaries Vision Our vision is to be recognized as market leaders through building a diversified and progressive business enterprise that creates value to its shareholders, customers, and employees by the constant pursuit of innovation and excellence. Mission BA United Holding strives to establish a long-standing relationship of trust with its clients and partners through constantly seeking innovation and staying abreast of market challenges. Through its entrepreneurial spirit, highly skilled personnel, and cutting-edge technologies, BA United Holding is committed to provide its clients with superior quality and outstanding value in the fields of real estate, food & beverage, and retail.

Teamwork makes the dream work People BA United Holding is keen on promoting innovation and proficiency among its personnel resulting in collective efforts, in order to deliver the best practices and

4 Teamwork makes the dream work People BA United Holding is keen on promoting innovation and proficiency among its personnel resulting in collective efforts, in order to deliver the best practices and standards. Since the human factor is a key leverage feature in its operations, BA United Holding employs a team of more than 1,000 highly unified trained professionals who use the best of their diligence and know-how, in order to push the excellence boundaries, drive together every undertaken project to success, and generate consistent customer satisfaction. BA United Holding provides all the team with sufficient and adequate trainings covering all relevant workplace policies, procedures and practices that lead to the desired level of efficiency, effectiveness, knowledge and motivation. Asset management is our business. Nature is our home. People are our structure. Core Values Our core values and beliefs derive from a distinctive work ethic centered on entrepreneurship, integrity, teamwork and commitment. Creativity and loyalty are the main drivers of any endeavor we partake in.

Hamra 773 Hamra 1711 Loft 29 V-Verdun Vermelho Gate 1451 Yarze 3244 Ikon 394 Dbayeh Avenue P.F.

5 Organizational Structure BA United Holding has a diversified business portfolio consisting of real estate, food & beverage and retail. BA UNITED HOLDING REAL ESTATE FOOD & BEVERAGE RETAIL Along with success comes a reputation for commitment The Spot Saida The Spot Nabatieh The Spot Choueifat The Spot Tayouneh Kaslik 2489 Verdun 1341 Hamra 773 Hamra 1711 Loft 29 V-Verdun Vermelho Gate 1451 Yarze 3244 Ikon 394 Dbayeh Avenue P.F.Chang's Al Forno The Cheesecake Factory Texas Roadhouse Vero Moda Jack & Jones Name it Only Pieces Selected Challenges & Achievements Being an essential part of society s web, BA United Holding was never unfazed by the challenges brought by the economy and downturns as it fully understands that troubled times call for progressing endorsement and overleaping obstacles to move forward. BA United Holding was able to overcome all challenges through understanding markets and their underlying needs, tailoring its business needs to fit its fluctuating and never changing requirements. Keeping abreast of the latest technological advancements and breakthroughs, BA United Holding strives to run all of its business entities with state of the art technologies and equipments. It continuously invests in competent human capital and solid infrastructure yielding unremitting innovation, client trust and sustainability.

Built on values Social Responsibility Safeguarding nature and its reserves is a main concern at BA United Holding as sustainable development and a green environment constitute the main guidelines

BA United Holding is considered as an environmental friendly organization for using all eco-friendly initiatives from green architectural projects implementation to garden landscaping, recycled

6 Built on values Social Responsibility Safeguarding nature and its reserves is a main concern at BA United Holding as sustainable development and a green environment constitute the main guidelines behind our work. Our geographical spread and presence have greatly enhanced the urbanization and quality of rural life. BA United Holding is considered as an environmental friendly organization for using all eco-friendly initiatives from green architectural projects implementation to garden landscaping, recycled materials, eco bricks, renewable energy including wind power, solar water heating panels, energy saving lighting system and much more. Our community commitment is greatly reflected within our organizational structure. We strive to create and increase employment opportunities in an environment that fosters creativity, career advancement, and personal achievement.

Projects Existing Projects Future Projects 2009 2010 2012 2013 2014 2015 Hamra 773 Kaslik 2489 Verdun 1341 The Spot Saida Hamra 1711 P.F.Chang's ABC Achrafieh P.F.Chang's BCC Hazmieh The Spot Nabatieh P.

7 Projects Existing Projects Future Projects Hamra 773 Kaslik 2489 Verdun 1341 The Spot Saida Hamra 1711 P.F.Chang's ABC Achrafieh P.F.Chang's BCC Hazmieh The Spot Nabatieh P.F.Chang s Zaitunay Bay Al Forno Zaitunay Bay The Cheesecake Factory V-Verdun The Spot Choueifat The Spot Tayouneh Vermelho Gate 1451 Texas Roadhouse Yarze 3244 Ikon 394 Dbayeh Avenue Loft 29

8 Subsidiaries

9 DNA for Architectural Consultancy DNA, a subsidiary of BA United Holding, is a leading architectural practice headed by architect Dany Daoud. It is materialized as a culmination of different experiences in the fields of design, construction and project management, locally and internationally. Since its establishment, DNA runs its several projects simultaneously ranging from a small to a very large scale. It continuously endeavours to explore, probe and widen its clients demands and perceptions of any assignment. DNA is a multi-discipline firm that likes to be perceived as a boutique architectural and planning firm; it embodies architects, urban planners, landscape architects, interior designers, model makers and image producers. Among the projects that DNA designed and followed up through completion and turnkey are BA United Holding shopping centers, commercial centers, restaurant districts, mixed-use and residential buildings. DNA s goal is always to develop, transform and embellish the urban areas in which they are located into major landmarks in an innovative and novel manner. DOLMEN for Real Estate & Infrastructure Development Dolmen Development, a subsidiary of BA United Holding, has successfully served national, regional and local firms by maintaining a customer-based philosophy which emphasizes on working as a team in order to meet the desired project objectives. Established in 2011 by architect Mohamad Ayash, Dolmen Development S.A.L. is a highly respected and well-established contracting company, with a professional construction team supported by an experienced administrative team providing a complete range of construction and program management services in all the segments of residential and business building market.

10 Projects

- Function: Shopping center - Built-up area: 25 944 m 2 - GLA: 11

11 - Function: Shopping center - Built-up area: m 2 - GLA: m 2 - Location: Saida, Lebanon - Status: Operating since 2010

- Function: Shopping center - Built-up area: 29 950 m 2 - GLA: 14

12 - Function: Shopping center - Built-up area: m 2 - GLA: m 2 - Location: Nabatieh, Lebanon - Status: Operating since 2014

- Function: Shopping center - Built-up area: 135 874 m 2 - GLA: 42

13 - Function: Shopping center - Built-up area: m 2 - GLA: m 2 - Location: Choueifat, Lebanon - Status: Expected opening in 2016

- Function: Shopping center - Built-up area: 48 604 m 2 - GLA: 14

14 - Function: Shopping center - Built-up area: m 2 - GLA: m 2 - Location: Tayouneh, Lebanon - Status: Expected opening in 2017

Kaslik 2489 - Function: Mixed-use - Built-up area: 12 000 m

15 Kaslik Function: Mixed-use - Built-up area: m 2 - Location: Kaslik, Lebanon - Status: Operating since 2009

Verdun 1341 - Function: Restaurants district - Built-up area: 2

16 Verdun Function: Restaurants district - Built-up area: m 2 - Location: Verdun, Lebanon - Status: Operating since 2009

Hamra 773 - Function: Retail centre - Built-up area: 1 628

17 Hamra Function: Retail centre - Built-up area: m 2 - Location: Hamra, Lebanon - Status: Operating since 2009

Hamra 1711 - Function: Mixed-use - Built-up area: 6 500 m

18 Hamra Function: Mixed-use - Built-up area: m 2 - Location: Hamra, Lebanon - Status: Operating since 2010

19 Loft 29 - Function: Mixed-use - Built-up area: 2500 m2 - Location: Hamra, Lebanon - Status: Operating since 2015

V-Verdun - Function: Mixed-use - Built-up area: 17 600 m 2 -

20 V-Verdun - Function: Mixed-use - Built-up area: m 2 - Location: Verdun, Lebanon - Status: Expected opening in June 2016

Vermelho - Function: Mixed-use - Built-up area: 15 260 m 2 -

21 Vermelho - Function: Mixed-use - Built-up area: m 2 - Location: Hamra, Lebanon - Status: Expected opening in September 2017

Gate 1451 - Function: Commercial center - Built-up area: 17 197 m 2

22 Gate Function: Commercial center - Built-up area: m 2 - Location: Zahle, Lebanon - Status: Expected opening in November 2017

Yarze 3244 - Function: Residential - Built-up area:

23 Yarze Function: Residential - Built-up area: m 2 - Location: Yarzeh, Lebanon - Status: TBC

Ikon 394 - Function: Mixed-use - Built-up area: 7630 m 2 -

24 Ikon Function: Mixed-use - Built-up area: 7630 m 2 - Location: Hamra, Lebanon - Status: Expected opening in Autumn 2018

25 Dbayeh Avenue - Function: Restaurant complex - Built-up area: m 2 - Location: Dbayeh, Lebanon - Status: TBC

26 Food & Beverage

27 Assaad Food & Beverage S.A.L., founded in 2011 in Lebanon, is part of the extensive group of businesses owned by BA UNITED HOLDING. Assaad Food & Beverage owns and operates a wide range of franchised restaurants in both local & international markets and has consistently provided its customers with top-notch quality service. The company manages the operations of the fast-paced food & beverage environment through planning, budgeting, implementation and dedication to quality. Today, the portfolio includes P.F. Chang's, Al Forno, The Cheesecake Factory and Texas Roadhouse.

The extremely popular P.F. Chang s Asian Bistro is owned and managed by Assaad Food & Beverage in Beirut and Turkey.

Chang s has finally opened its third branch in Zaitunay Bay Beirut. P.F.

Dynamite Shrimp, Chang s Chicken Lettuce Wraps and Mongolian Beef, to name a few, as well as desserts, and signature cocktails.

28 The extremely popular P.F. Chang s Asian Bistro is owned and managed by Assaad Food & Beverage in Beirut and Turkey. After its huge success in ABC Achrafieh (2012) and Beirut City Centre Hazmieh (2013), P.F.Chang s has finally opened its third branch in Zaitunay Bay Beirut. P.F. Chang s owns and operates over 210 restaurants within the United States and over 30 internationally, serving signature made-to-order dishes including the hugely popular Dynamite Shrimp, Chang s Chicken Lettuce Wraps and Mongolian Beef, to name a few, as well as desserts, and signature cocktails. Its fine Asian cuisine incorporates flavors from 5 different regions of China (Mongolian, Sichuan, Beijing, Shanghai, and Hunan), alongside eastern Asian creations and vegetarian specialties that cater to various dietary and cultural requirements. P.F. Chang s is also famous for tailoring menus to each specific country according to cultural preferences, and works on granting every customer a pleasantly memorable dining experience.

After the huge success of its rustic homemade pastas and pizzas across the UAE, Kuwait & Bahrain, Al Forno, managed and franchised by Assaad Food & Beverage, made its grand debut at Zaitunay Bay

29 After the huge success of its rustic homemade pastas and pizzas across the UAE, Kuwait & Bahrain, Al Forno, managed and franchised by Assaad Food & Beverage, made its grand debut at Zaitunay Bay Beirut in March With a mission to be the number one Italian casual dining restaurant for great-tasting Italian food and fresh quality, Al Forno is not only passionate about serving the full Italian cuisine experience, but is also committed to using high-quality ingredients, so that every diner can share remarkable moments over great taste of food. Al Forno caters to a diverse cluster of customers ranging from locals to expats with a wide array of menu selections including traditional delicacies such as soups, salads, appetizers, risottos and pastas. Al Forno, the house of Pastas & Pizzas!

The Cheesecake Factory created the upscale casual dining segment in 1978 with the opening of its first restaurant in Beverly Hills, California and even with more than 160 locations; The Cheesecake

30 The Cheesecake Factory created the upscale casual dining segment in 1978 with the opening of its first restaurant in Beverly Hills, California and even with more than 160 locations; The Cheesecake Factory restaurants are just as unique today as they were back then. Walk through the front doors of The Cheesecake Factory and you will know you are in for something special. With French limestone floors and decorative columns, hand painted fabrics, contemporary lighting and an abundance of cherry wood, the distinctive décor is just the beginning. The Cheesecake Factory menu boasts more than 200 selections made fresh from scratch daily in each restaurant including Small Plates & Snacks, Appetizers, Pastas, Fresh Fish, Steaks, Salads, Sandwiches and Pizzas. The Cheesecake Factory also features specialty dishes such as the popular Cajun Jambalaya Pasta, Chicken Madeira, and Luau Salad along with 50 legendary cheesecakes. The Cheesecake Factory is famous for its generous portions which are ideal for sharing or taking home for a second meal.

31 The Texas Roadhouse story is simple. Legendary Food, Legendary Service - all with lots of Legendary Fun. This huge chain is franchised by Assaad Food & Beverage and will soon be opening its doors for the first time in Lebanon. Texas Roadhouse started on February 17, 1993, when Kent Taylor opened the first Texas restaurant in Clarksville, Indiana. Kent s goal was to own not just a family restaurant and not just a steak restaurant, but a place where everyone, of all ages, could come and have a great meal and great fun for a great price. Everything they do goes into making the hearty meals stand out. They handcraft almost everything they serve. They provide larger portions so you get more food for your money. The food s not the only thing that s Legendary at the Roadhouse the fun is too! From their line dancers to the jukebox and friendly servers, you ll enjoy every second you spend in a Texas Roadhouse. At Texas Roadhouse our team has an incredible sense of pride in everything they do. Our passion ensures you have a Legendary Experience every time. Because of our passion for our guests and our communities, our team members are involved outside the restaurants in their local communities as a way to give back.

32 Retail Brands

Relaxed and cool designs with super fits and the most innovative treatments. JACK & JONES makes it easy for fashion-conscious men to reflect their personalities through their clothes.

33 Relaxed and cool designs with super fits and the most innovative treatments. JACK & JONES makes it easy for fashion-conscious men to reflect their personalities through their clothes. Our five brands have different target groups and looks but all items go perfectly with a pair of jeans. VERO MODA is the brand of choice for the fashion-conscious, independent young woman who wants to dress smart and pay less. VERO MODA offers quality and classic fits for the young woman, mixing basics with trendy styles for an ever changing look. At VERO MODA, the customer finds the right clothes at the right price and, consequently, the opportunity to follow fashion on her own terms. We are straight-forward, easy-going and make everything uncomplicated, consistent and accessible. We are passionate and truly dedicated in everything we do. We are inspired by and encourage diversity we celebrate different fashions, ways, views and people. True dedication to our business drives us forward. Knowing the VERO MODA customers and recognizing their needs and aspirations, VERO MODA always delivers desirable fashion and styles at an appropriate price point; simply, value for money. All brands reflect current trends and offer relaxed and cool designs with super fits and the most innovative treatments. CORE by JACK & JONES is for the young fashion-forward guy with an eye for details and graphics. ORIGINALS by JACK & JONES has its roots in the indie and hipster scene. The style is urban, young and easy-going, and the inspiration is drawn from everything that influences the current trend. PREMIUM by JACK & JONES is about the lifestyle of a true gentleman. Celebrating high quality, both in craftsmanship and fabrics, the collections are based on a selection of timeless classics in a modern context of seasonal trends as well as a full range of wardrobe staples. JACK & JONES TECH provides a range of highly functional garments and casual styles fit for an active lifestyle. JACK & JONES VINTAGE CLOTHING captures the true soul of jeans wear. The brand takes pride in reviving authentic vintage items and aims to reproduce washes, trim and fabrics with reference to a specific period in time.

34 ONLY is about you - and ONLY you. At ONLY we embrace the magic of the possibilities within everyday life. This is our philosophy. ONLY is about you and ONLY you. Uniqueness is in our name, in our stores and our collections. If it s important to kids, it s important to us. The statement Happy Caring People is the cornerstone of NAME IT it is our DNA. For more than 25 years, we have gathered experience and conducted global research, and we understand kids across borders. We have not only used our findings to create the world s most colourful denim brand for kids we have based our whole set of brand values on the amazing and loving free spirit of kids. Inspired by kids, we value five fundamentally important issues: Sustainability, Friendship, Creativity, Health and Sports and Animal Welfare. These issues we have turned into the five basic values: Be Green, Be a Good Friend, Be Creative, Be Active and Be Caring. We focus our efforts on making sure that these five brand values are evident in our clothing, communication, store experience and the other areas where our customers meet us. If it is important to kids, it is important to us. Each item is created with this special ONLY feeling representing our core identity which has a mature twist with a focus on feminine strength, self-confidence and style. ONLY represents many branches in the fashion world. First of all we are a fashion brand with a broad and international approach. Looking at the latest trends, ONLY defines our own unique version of fashion, always considering the different fashion moments each ONLY girl comes across. That s why the latest trends always show in our product line. The ONLY collections feature a unique, real and modern identity and attractive styles with international class. Apart from being a fashion brand ONLY is also a denim brand. The blood in our veins is indigo blue and denim is a constant state-of-mind. In effect, all ONLY collections reflect the denim attitude, look and image. Details and trimmings that are found on any item will reinforce our brand identity.

35 The SELECTED brand is divided into SELECTED FEMME and SELECTED HOMME. It was first launched for the menswear market in 1997, followed by the female brand in Today both SELECTED FEMME and SELECTED HOMME are available in unisex retail stores as well as wholesale stores worldwide. PIECES offers contemporary accessories collections with bags, belts, jewellery, scarves, shoes, basics and seasonal featured products. PIECES products are known as trendy, glamorous and feminine accessories for young and fashionable women. Fashion trends change constantly, and we are among the first with daily updates to our collections. We interpret and develop street style and catwalk trends all the time to be able to create up-to-date designs within accessories. SELECTED FEMME represents a strong, metropolitan woman. She is fashion forward with an edge. Her wardrobe is a contrast between seductive and sophisticated items. Exclusive qualities as well as textured and eye catching details enhance the unique and luxurious feel of the SELECTED FEMME universe. SELECTED HOMME epitomizes good taste in every shape and form within modern menswear; from the laid back casual guy to the classic and formal gentleman. He creates a unique interpretation of a contem porary man who is individualistic and confident with his style and mixes and matches his existing wardrobe with the season s newcomers in order to create a distinctive and exciting look. Attention to detail and high quality is key for the SELECTED HOMME man.

36 Everything you can imagine is real. Pablo Picasso

37 Riad El-Solh, Al Maarad Str. Bldg. 286B Lebanon Tel Fax info@baunitedholding.com baunitedholding.com

BA UNITED HOLDING stands for excellence

BA UNITED HOLDING stands for excellence Who We Are BA United Holding has been established in Lebanon s collective dream of building a better future. It is dedicated to the nation s infrastructure and society