EN ROUTE Diploma in Retail Management, School of Business Temasek Polytechnic, 2017 Enroute Alt_A4_24pp_New.indd 1 17/7/17 2:23 pm

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1 EN ROUTE Diploma in Retail Management, School of Business Temasek Polytechnic, 2017 Enroute Alt_A4_24pp_New.indd 1

2 New technologies have transformed the way consumers shop. Today s savvy consumers are exposed to a myriad from e-commerce have disrupted the retail industry. order to keep pace with this paradigm shift. They have had to adopt an omnichannel approach and create an integrated retail experience for the discerning consumer. It s an exciting new era of retail, of rethinking and reinvention. The possibilities are endless as we continue to enable and equip our students with the relevant skills and develop their potential so they may realise their dreams and aspirations. Mrs Lai-Low Sock Cheng Director, School of Business Temasek Polytechnic 1 En route Enroute Alt_A4_24pp_New.indd 1

3 A collection of moments, experiences and memories. Looking back so that the view ahead is even clearer. Losing ourselves in reverie to realise our dreams. Embracing change and challenges with creativity and self-expression. Notebook from The Animal Project; Headphones from Bose; Pencil and Sunglasses sourced by students from Seoul, South Korea. Items credited are available at 1st Avenue till 4 August All other items are RMT team members own. Diploma in Retail Management 2 Enroute Alt_A4_24pp_New.indd 2

4 Beginnings. came out of my comfort zone and tried initiating conversations with some of my fellow freshmen. To my surprise, the people I started talking to were really nice. I guess it pays to push ourselves sometimes. Yew Syi Kai Jim (left) I have many memorable moments in RMT of attending LEAP classes with our Course Manager, Mr Samuel Tan. We get to share our aspirations and goals and also our struggles. It was a heartfelt moment when everyone was able to understand and empathise with one another. Kendra Ku (centre) Accounting. Mr William Wong, the lecturer, is very patient with me and does his best to clear my doubts if I have any. Justin Tan (right) Freshmen 2017/ En route Enroute Alt_A4_24pp_New.indd 3

5 At the start of this course, I had a lot of doubt about whether this was right for me. After one year, I realise I made the right choice. There is so much to learn in this course. you about different aspects of retailing, which blew my mind, of course in a good way. Vaitheswari D/O Jayasugu (left) Something I ve observed about being part of RMT is the bond that we have as a cohort. all comfortable with each other, and always happy to see one another. We are like one big family. Seraphina Lauren Yap (centre) One of my dreams is to be a fashion designer. I believe that RMT will guide me as I learn about the fundamentals of retailing and of the fashion trends. This helps to prepare me for the future if I were to start a career as a fashion designer. Mohammad Azlee B Hamidon (right) Juniors, 2017/2018 Diploma in Retail Management 4 Enroute Alt_A4_24pp_New.indd 4

6 Seniors 2017/ En route Enroute Alt_A4_24pp_New.indd 5

7 Learning who we are. One of the challenges I encountered was during Year 2, when we took the team and I faced challenges with bringing in a vendor to supply us with the products that we wanted. In the end, we had to change our concept and source products which were totally different from what we had in mind. From that experience, I learnt not to give up and to keep on working that I still had my team with me. We eventually worked it out together. Ng Shi Xian (left) I dream of becoming my own boss one day. RMT has taught me many techniques such as how to entice customers, how to motivate your employees, how to market your product and how to manage I will always remember the hands-on training sessions at 1st Avenue. Unlike my peers, I have never worked at any afraid I was while standing behind the cashier counter as I was afraid of discrepancies and that the whole class would have to bear the cost of any losses. Working at 1st Avenue also front of a crowd as each department the store opens and debrief after the store closes. Janessa Lee (centre) I went on an Overseas Community purpose of the trip was to help the local retailer, Khun Jack refurbish the store with the intention of bringing about an increase in their sales and in turn, help working for Khun Jack. We were divided into groups with each group taking charge of one department in the store. My group was in charge of organic fabrics, and we were tasked to create a display for the organic fabrics. We took part in drilling and sawing of the wood and canes to display the merchandise. Although it was a short duration, I was glad I got the opportunity to apply the retail concepts I ve learnt. Xu Shi Shi (right) Diploma in Retail Management 6 Enroute Alt_A4_24pp_New.indd 6

8 Getting wiser. be highly useful even when I entered university. It gave me a solid foundation in marketing, and spurred me to read more widely in this area. I am inspired by successful retail brands, and how the strategic mix of retail and marketing comes together to make that happen. both of which are closely related to my education choices. RMT has given me a good standing goals in this industry. Soh Si Min Graduated, 2014 SMU Bachelor of Business Management, Year 3 Retail Event Management as we had to put up an entire event from scratch. It was satisfying to see all our hard work bring smiles to the attendees faces. RMT gave me opportunities to work with different training at 1st Avenue. I had a dream of gaining admission into SMU and RMT helped me achieve that by believing in me. The constant care and encouragement I received from my lecturers and friends made me work hard and pushed me toward realising my goal. Felecia Asterlina Lie Graduated, 2016 SMU Bachelor of Business Management, Year 1 7 En route Enroute Alt_A4_24pp_New.indd 7

9 RMT, which made presentations and sharing sessions during tutorials a little uncomfortable for me. But the numerous presentations and group many opportunities to work on this weakness. It boosted my self-esteem in presenting and encouraged me to speak I m happy to say that I am able to conduct a presentation to a large group with no inhibitions! Roslyn Chew Graduated, 2016 NTU Bachelor of Business, Year 1 and academically driven as my goal was to enter a local university after completing my diploma. Whenever I scored below expectations, I would be greatly affected. Over the years, I learnt that grades do not be so hard on myself. Rather than chase after grades, I learnt to let go and to that I am here to acquire knowledge and skills that I do not have. Wong Xin Xian Graduated, 2016 NUS Bachelor of Business Administration, Year 1 Diploma in Retail Management 8 Enroute Alt_A4_24pp_New.indd 8

10 Honing skills. Kuah Mei Zhen Graduated, 2016 Retail Trainee, Kiehl s; L Oreal Singapore Zati Hulwani Bte Abdulmutalib Graduated, 2016 Customer Service Fashion Executive, Charles & Keith Maxine Tan Graduated, 2015 Buyer of Confectionery and Non-Food Departments, Isetan Singapore Being in RMT made me a more open person. It was during my RMT days that I realised who I want to be and what I want in life. Honestly, I didn t know what I sure I wasn t the only one who felt that way. RMT helped me realise that I really love communicating with people. Now, I get to meet people and understand more about the retail industry everyday. The relationships I am building with my customers and colleagues really motivate me. You never know when you need an extra pair of hands to pull you up and get you back on your feet. I had great peers that motivated and helped me out in my studies. I love that we were a small cohort. Whenever it came to activities or events, everyone would actively participate and ensure everything ran smoothly and that everyone was having fun. I met my two best friends in TP and although we do not meet know that we are there for each other, a phone call away. I feel a great sense of satisfaction at work when I see a vacant space on the shelf because that means a customer has bought something. Mei Zhen, Zati, Maxine and Choon Keong are enrolled in the Earn & Learn Programme under SkillsFuture Singapore. 9 En route Enroute Alt_A4_24pp_New.indd 9

11 days in RMT is the caring guidance and constant motivation from all the lecturers and my course mates. I did not expect a diploma course to be so was very tiring but all the lecturers and course mates became the reason I wanted to go to school every day. I was working part-time while studying. RMT taught me how to manage my time and prioritise my tasks effectively. It helped me to balance my work life and consistently and graduated with good results. Law Choon Keong Graduated, 2016 Assistant Department Sales Manager, Isetan Singapore Diploma in Retail Management 10 Enroute Alt_A4_24pp_New.indd 10

12 Daniel Goh Senior Product Marketing Executive, Brother International Amelia Kuik Buyer, Wing Tai Retail 11 En route Enroute Alt_A4_24pp_New.indd 11

13 What was your favourite RMT subject? Hazel Ng Area Manager, Innisfree Singapore Daniel: the practical sessions at 1st Avenue. I got to plan and execute events and manage the weekly retail operations of 1st Avenue. The different classes were constantly competing to achieve the weekly top sales spot. Somehow, my class was the top every week except for one week. Amelia: It was fun being able to buy and sell in 1st Avenue. It felt like I was tending to my own brand. We also got to conceptualize and execute visual merchandising. Seeing school mates buy our products was a very rewarding experience. So it makes sense that I am a fashion buyer now and I m surprised I still keep in touch with the Course Manager, Mr Samuel Tan after all these years. He s always been approachable and encouraging. I m happy that we got to do a short collaboration with 1st Avenue for AAPE. Did you overcome any challenges or perhaps learn a couple of things along the way? Daniel: I guess the biggest challenge I had was to write reports. I am bad at expressing my ideas. I remember I did not do very well for one of my report submissions but thankfully, Mr Samuel Tan improve my report. The one-hour session with him did not go to waste as it not only helped me in my days in RMT but also when I was working on my University reports. Hazel: RMT taught me to to be people-oriented. It applies to managing internal clients as well as when meeting external clients. RMT s courses allowed me to constantly remind myself that it may take a while to understand a customer. To provide the best service to them is essential. If they are impressed with me, they will return. I would say this relationship is special, as my customers have become my friends. Daniel, Amelia and Hazel graduated from RMT in Diploma in Retail Management 12 Enroute Alt_A4_24pp_New.indd 12

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15 Eyes wide open. 1. I was very excited when I was enrolled in RMT. Being in the retail industry has been my dream ever since I was young, as I was inspired by my mum who was also from the retail industry. I dream of becoming an entrepreneur and opening my own fashion retail store. For now, I m working in the marketing department in a mall, liasing with tenants and hopefully inching closer to my dream. Shopping makes people happy and I like being a part of that. Noel Lim Graduated, 2016 Waterway Point; Frasers Centrepoint 2. We had loads of fun coming up with the merchandise concept, Mad About TP from scratch, with the guidance of Mr Samuel Tan. There were many aspects to be considered, and at that age, it was good exposure. It was one step closer to the real retail world for all of us. It inspired Kelly Ann Teo Graduated, 2012 Sales Manager, Head of Ladieswear; Robinsons 3. For now, looking at the happy faces of customers at Cold Storage, Market Place watching customers pick up fresh fruits that I procured. The thought of being able to bring the best from all over the world to the customers excites me. Also, with the changing landscape of the retail environment, I look forward to how technology will change retail dynamics. Kelvin Ong Graduated, 2011 Category Manager, Fruits; Cold Storage 4. Retail is challenging. There are constant front line but for those in the back end as well. But what excites me is knowing that all the hard work from the team will pay purchases and come back for more. Wang Qianhan Graduated, 2009 Category Manager, IKEA Diploma in Retail Management 14 Enroute Alt_A4_24pp_New.indd 14

16 I remember looking forward to often in discussions with my group members to decide what were the bestselling products, in order to restock these items at 1st Avenue. We would then monitor the daily sales performance of the products. Subsequently, we would make a decision on how best to manage our merchandise. I loved generating barcodes and pasting them on the displayed! Goh Meng Yun Graduated, 2012 Leasing Executive, Changi Airport Group the computer screen for long hours, analysing and planning for seasonal such tasks from RMT. For inspiration, I look through a lot of online shops and social media platforms such as Instagram. However, what inspires me most is to step away from the screen and go out inspiring me in their own unique ways. Tham Wen Wah Graduated, 2012 Regional Buyer, Zalora 15 En route Enroute Alt_A4_24pp_New.indd 15

17 On the go. It is about people as consumers, their wants and needs, the decisions they make and the way they react. Customers interest me most when it comes to retail. No two customers are the same and everyone has different needs and wants. What makes it more interesting is that these needs and wants are ever changing and with the advent of technology, retailers are constantly challenged. My role as a Brand Executive requires me to do both merchandising and marketing. The knowledge in my current role. Cindy Tan Graduated, 2013 Brand Executive, Atlas Sound & Vision Diploma in Retail Management 16 Enroute Alt_A4_24pp_New.indd 16

18 I always wanted to have my own business. fundamentals of accounting, marketing, branding and merchandising helped me as an entrepreneur. During my course, I interned at a local start-up selling yoga apparel and accessories. I was greatly inspired by the founder and that internship provided me with the insights of managing a business. Jaslyn Goh Graduated, 2015 Owner, Souley Green I think of the term self-discovery when I really sit up and pay attention in school. Visual Merchandising taught me that visuals speak to customers, and I have Now I am always particular about visuals. Darrellen-Majella Ho Graduated, 2015 Fashion Co-ordinator, Dorothy Perkins 17 En route Enroute Alt_A4_24pp_New.indd 17

19 Self starters. My overseas internship opportunity to South Africa was arguably the most challenging and eye-opening experience for me. life values and to not take things for granted. Fashion and fashion designers inspire me. RMT offered me a 360 view and helped me develop an understanding of the operational and strategic aspects of managing a retail business. Graduated, 2012 Founder/Creative Director, HYPrivé Commodity Risk Analyst, Emirates National Oil Company Management. It gives a bird s eye view of everything and proved to be very helpful for me to make reference to when I was setting up the framework for my company structure. Jane Fong Graduated, 2011 Founder & Director, JF Diploma in Retail Management 18 Enroute Alt_A4_24pp_New.indd 18

20 Retail Management Interest Group 2017/2018 Ties that bind. Cherylene Chin (Vice President): Being a perfectionist, I have to ensure that everything goes according to plan and that it has to be fun for the participants. However, through the events we ve organised, I learnt that not everything can go according to plan. The way we react to changes Alex Teo (President): awkward around everyone as I did not know anyone well. We got to know each other better as we planned events together. Especially during the RMT Camp as we faced several challenges and we dealt with them together. Gerallyn Goh (Head of Marketing): We became more bonded as an IG committee after event that we planned together. Everyone in IG has a unique personality. I am glad that we are able to get along so well despite the different personalities. Felyn Low (Head of Welfare): The most common challenges I face are the last minute situations that always seem to crop up. Organising events trained me to better organise myself, to remain calm and come up with solutions on the spot. Amelia Chua (Vice President): Being in this committee, I learnt to adapt to changes quickly and to listen and compromise with people. As we need to have many meetings and plan many events, I have learnt these skills are very Dion Goh (Head of Marketing): year in this committee, we had our disagreements and come to a consensus quite quickly. As each of us have different strengths and weaknesses, we are able to help each other out in different aspects such that I feel we are stronger as a whole. Vivian Yong (Head of Administration): The most memorable moment I had with my RMIG committee was the late night supper and heartto-heart talks we had during the IG camp last year. We ordered McDonald s and spent practically the random stuff. Even though we decided that we would nap for half an hour before getting up, we ended up sleeping till the next morning. In order of appearance, from left to right. 19 En route Enroute Alt_A4_24pp_New.indd 19

21 RMT Seniors were exposed to a real-life working environment Project S.T.E.P. Held at both IKEA stores, students planned and executed interactive game stations to help educate the public and raise awareness of IKEA s range of sustainable products. Mr Oussama Labib, Learning & Development Manager of Ikano Private Limited shared, It was a great experience to have RMT seniors in our IKEA stores. They took responsibility of the concept design, event planning and organisation. IKEA customers learnt about living a more sustainable Home through various engaging activities. July, 2016 Our RMT Juniors hamming it up while on a Study and Merchandise Buying Trip in Seoul, South Korea. RMT s second year curriculum includes a study and buying trip which allows students to experience the region s various retail formats and to source unique merchandise to be sold at our retail training laboratory, 1st Avenue. October, 2016 Students packing up after completing an Overseas Community Project Khun Jack, an eco-sustainable shop that employs villagers in April, 2017 Students from the Retail Management Interest Group collaborated with the Singapore Rugby Union and SportCares Foundation in HSBC Rugby Sevens Competition at the Sports Hub. Sales from the merchandise sold were donated to the SportCares Foundation, the philanthropic arm of SportCares. Mr Kerk Kim Por, Director of SportCares Foundation shared, SportCares is overwhelmed by the passion and dedication shown by both students and lecturers in teaching our youth the ropes of merchandise sales during the event. SportCares youth have learnt a lot from this venture. April, 2017 Diploma in Retail Management 20 Enroute Alt_A4_24pp_New.indd 20 17/7/17 2:24 pm

22 RMT Team (left to right) - Top: William Wong, Vincent Low, Lim Yan Hua, Irene Chan, Samuel Tan (Course Manager), Nuristinawati Bte Dalduri, Wee Tee Yong. Bottom: Liew Hwee Min, Debbie Ng, Yeo Su-Lin, Felicia Wee. A work of heart. The retail industry is one of the oldest professions in the history of mankind. Thus, the course s proposition is essential as the diploma is constantly evolving to address the needs of students, parents and industry partners. At RMT, the teaching team drives the programme passionately and innovates continuously to meet the needs of changing industry landscapes. Since the course s inception in 2005, the course syllabus has been revised to its current fourth version. Over the years, we are very proud to have collaborated with strategic leaders like Zalora, SME partners such as Atlas Sound & Vision to local design studio, Supermama and home and lifestyle giant, IKEA. In conversation. I ve had the opportunity to teach quite a few RMT classes Economics, over the past eight years. Although I only spend time with them in their Freshmen year, they ve always come across as truly unassuming students who try to apply themselves. They display a good sense of teamwork and constantly look out for each other. Mr Hansen Yeong, Lecturer; Economics 21 En route Enroute Alt_A4_24pp_New.indd 21 17/7/17 2:24 pm

23 Diploma in Retail Management School of Business Temasek Polytechnic COMPETENCY AREA SUBJECT YEAR OF STUDY Fundamental Business Writing & Presentation Skills Meeting Skills & Communication Etiquette Business Correspondence & Job Search Skills Leadership: Essential Attributes & Practice 3 modules Microeconomics Macroeconomics Principles of Management Computer Systems & Applications Business Statistics Core subjects for further education accreditation , 2.1 & Fundamental Principles Marketing Fundamentals 1.1 Principles of Retail Management 1.2 Quantitative Skills Retail Accounting Retail Accounting * Elective: Business Calculus 3.2 Retail Operational Excellence Retail Operations Management 2.1 Service Excellence 2.1 Retail Event Management 2.2 Retail Merchandising Principles of Buying 2.1 Merchandise Management 2.2 Retail Visual Merchandising 2.2 Retail Marketing & Communication Retail Buying Behaviour 2.1 Retail Research & Trend Analysis 2.1 Retail Promotion & Branding 2.2 Retail Internship Student Internship Programme 20 weeks with top local & international retailers 3.1 Retail Enterprise & Trend Development Basics of Entrepreneurship 2.1 Retail Business Development 3.2 Retail E-Commerce 3.2 Mall Management 3.2 Contemporary Issues in Retail Management 3.2 * Elective: F&B in Retail 3.2 * Elective: Luxury Brand Management 3.2 # 1.1, 2.1, 3.1 indicate April Semesters # 1.2, 2.2, 3.2 indicate October Semesters Diploma in Retail Management 22 Enroute Alt_A4_24pp_New.indd 22 17/7/17 2:24 pm

24 It s about connecting people. When you give, you and the receiver should feel happy. Edwin Low Founder, Supermama Printed on 100% recycled paper. Student photographers: Sherly, Leon Gouk, Priscilla Lim Locations: Cafe Melba, Toastbox (Waterway Point), The Plant Story, Whisk & Paddle, Craftsmen Specialty Coffee (Eastwood) Enroute Alt_A4_24pp_New.indd 23 17/7/17 2:24 pm