CONTACT_ [RESEARCH AREA] THE INTRODUCTION OF VERSATILE CLOTHING TO THE FAST FASHION MARKET TO EXTEND THE PRODUCT LIFE CYCLE OF GARMENTS.

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1 ABBIE_ STOKES The fashion industry inspires me greatly the more I learn. THE INTRODUCTION OF VERSATILE CLOTHING TO THE FAST FASHION MARKET TO EXTEND THE PRODUCT LIFE CYCLE OF GARMENTS. When finishing university, I hope to explore the industry from a more sustainable point of view. I hope to have a positive and mindful impact in the fashion world as I am always looking for new ideas and inspiration. I seek to enjoy life and to continue to be inspired by the industry and the people around me. ABBIE-STOKES@OUTLOOK.COM

2 HAMILTON AMMARAH_ FASHION BUYING AND SOURCING I am a 22 years old International Fashion Business student with a background in Fashion Design. FASHION BUYING AND SOURCING AMMARAHHAMILTON13@LIVE.COM AMMARAHRIAHAMILTON.WEEBLY. COM INSTAGRAM:@ AMMARAHHAMILTON.DESIGNS LINKEDIN: AMMARAH HAMILTON Coming from a mixed heritage background and being brought up in London, has brought me many enriching experiences and much knowledge, particularly within fashion and the industry which I apply both to my work and to my day to day life. Knowing that I was a creative from very young age has definitely helped to shape my career from an early stage in life, I have used this both within my hobbies which are dance and gymnastics and my career aspiration which is to work within the fashion industry. I am hardworking, motivated and will always do my upmost best to create something beautiful.

3 ANNE_ KEMP ENTREPRENEUR Multilingual individual with an interest in fashion marketing and a passion for streetwear and luxury accessories. LUXURY STREETWEAR ANNE_KEMP@OUTLOOK.COM Lead by my curiosity and willingness to learn new things. Former international student ambassador at Nottingham Trent University and marketing intern for Luxembourgish fashion brand vo(l)tage. Life goals: Pursuing postgraduate studies, starting my own business, knowing 10 languages, and travelling the world.

4 ANYA_ REEVE MARKETING/BRANDING ONLINE RETAILERS IN SOUTH AFRICA Just a very YOUNG girl, that flew on a plane from South Africa that is highly driven, ambitious, individual with a keen interest in marketing and brand management within the fashion sector. ANYANREEVE@GMAIL.COM

5 GRAHAM ASHLEY_ THE CREATION OF RANGE OF HEMP-BASED GARMENTS FOR THE MID-MARKET RETAILER WEEKDAY, IN ORDER TO RAISE AWARENESS OF HEMP S ENVIRONMENTAL BENEFITS. ASHLEYGRAHAM.94@HOTMAIL.COM LAUNCHING A SUSTAINABLE FASHION BRAND I have had various roles within the retail sector from a young age, where I gained an insight into the fashion industry. This experience encouraged me to advance my future career within the industry. Continuing study with the international fashion business course has allowed me to develop and demonstrate both my creativity and my academic ability. My favourite part of the course has been being able to merge both the creative elements of fashion and the theoretical. I have a strong interest in sustainable and ethical fashion and aim to launch my own clothing brand. Working for myself has become a long -term goal of mine, which I am intent on achieving. I feel that owning my own company, I would be able to create a brand which aligns with my interests in sustainability, while also being able to have creative freedom. I enjoy traveling and experiencing new cultures, which I hope to incorporate into my future career. In my spare time I also enjoy playing guitar and going to live music events.

6 BRYAN ASHTON_ PLASTIC POLLUTION & THE FASHION INDUSTRY: CAUSE MARKETING TO THE MILLENNIAL AUDIENCE LINKEDIN - ASHTON-BRYAN ASHTON-BRYAN@OUTLOOK.COM DIGITAL MARKETING I consider myself a friendly and articulate individual, who enjoys working both as an individual and within a team structure. This I have proven during my time studying at NTU where I have collaborated with my class associates on creative projects and presentations. I am an incredibly organised and hard working person, this I have demonstrated through my ability to maintain both studies and my part-time job in retail, whilst ensuring that I produce my best work to achieve the best possible grade. Having a career in Digital Marketing has been an aspiration of mine for some time. I feel having the ability to bring ideas to life rewarding, using my valuable Computer Aided Design skills, which I have gained during my FDA studies and my time here on International Fashion Business. From my background in Fashion Design and my knowledge in Fashion business, I have developed transferable key skills that I feel are valuable and would benefit the fashion industry.

7 NGAI YAM CHIU_ VISUAL MERCHANDISER I m an ambitious, creative and passionate individual with crazy ideas in my mind, who seeks the key to enter the secret garden of the luxury retail market full with innovative ideas and challenges. VIRTUAL REALITY TECHNOLOGY, POP-UP STORES, BRAND EXPERIENCE CYRIL.YAM@HOTMAIL.COM LINKEDLN: CYRIL YAM As a student, I studied two years of Fashion Design and one year in International Fashion Business at Nottingham Trent University. With six years of experience in customer service and administrative fields, I was able to secure his current job as a part-time sales assistant in the affordable luxury brand, Maje. When I was a part-time assistant manager in Internet Café for four years, Teddy So my collegues called me a responsible, funny and energetic employee. I have a keen interests in art and music as I have found them inspirational as I can experience the world from the artists perspective and can generate more ideas for designs. Contemporary art has a huge influence on my work such as graffiti prints my menswear design project. Even though I m not a good singer, I rely on listening to music and singing to relax and refresh my mind.

8 LAWRENCE CYNTHIA_ INCLUSIVE FASHION RETAIL ENVIRONMENT: VISUAL MERCHANDISING IN THE DIVERSE MARKET LINKEDIN : CYNTHIA LAURENCE INSTAGRAM VISUAL MERCHANDISER AND FASHION ENTREPRENEUR I am a fresh fashion graduate from Indonesia, having a strong passion for fashion and looking forward to starting a career in the progressive fashion retailers to utilise my skills and abilities. I completed my diploma study in 2017 at one of the fashion academies in Singapore, majoring in Fashion Merchandising and Marketing. After graduated, I decided to deepen my knowledge of fashion business in order to understand more about how the fashion industry works. I chose the UK as my study destination since it is known as the third fashion capital in the world. Thus, it will allow me to gain an international perspective and have more exposures toward the fashion industry. I am keen to meet new people and open to any opportunities around the world. I am always looking for new experience and can t wait to see the new challenges ahead.

9 CASELAW ELLEN_ SUSTAINABLE BUYING LINKEDIN: ELLEN CASELAW PROFESSIONAL BUYER Creative and driven individual with a keen interest in sustainability and buying with a textile design background. Originating from a textile design background I developed my skills surrounding fabric, colour and trend within the fashion and textile industry. This left me with exceptional design skills however led me to be interested in learning more about fashion business. Over the year, this course has led me to discover a passion for buying which is where I hope to develop my career. My awareness surrounding sustainability grew this year which I would like to develop within my career and bring this awareness to companies as I feel there is room for growth within the industry. As a creative, motivated and hardworking individual I hope to become an asset to a buying team that reflect my values and gain valuable experience within the industry.

10 MACHADO AN ANALYSIS OF RECYCLED POLYESTER IN THE SUSTAINABLE FASHION MARKET EMILIE_ LINKEDIN.COM/IN/EMILIEMACHADO TWITTER.COM/EMILIE_MACHADO SUSTAINABLE FASHION PROFESSIONAL I am a creative, diligent, and determined individual with a versatile skillset who is passionate about sustainability and the future of design. My industry experience includes work in departments such as fashion design, wholesale production, and customer sales. Using this diverse skill-set, I hope to find a position in the United Kingdom that enables me to elevate my innovative expertise while developing knowledge of ethical sourcing strategies within the supply chain. In my free time, I enjoy traveling in order to scuba dive, explore, and try new foods. The most interesting place I have dived was between the North American and Eurasian tectonic plates in Iceland. My favourite meal abroad is the Colombian arepa (no crema, extra salsa). I am actively progressing my career, so please feel free to contact me if you wish to see my CV, a copy of my dissertation, or chat about my work.

11 ESME_ BENSON FASHION BUYER EXPERIENTIAL MARKETING IN LUXURY RETAIL STORES LINKEDIN: ESME BENSON I am a determined, ambitious person keen to pursue a career in fashion buying. I am highly organised when working under pressure with good time planning to meet stringent deadlines. Being a confident and clear communicator helps me when faced with problems in a team or individually. I have worked in industry with brands such as Whistles, AllSaints, Urban Outfitters and The White Company in different sectors of the fashion industry.

12 LIENANTO A MARKETING PROPOSAL FOR KATE SPADE A/W 2018 COLLECTION THAT ADDRESSES MENTAL HEALTH ISSUES AMONG FEMALE UNIVERSITY STUDENTS IN THE UK GRACIA_ GRACIALIENANTO28@GMAIL.COM INSTAGRAM: GRACIALIENANTO28 FASHION MARKETER & ENTREPRENEUR Hi, I am a fashion enthusiast from Indonesia. I will be graduating this July with a Bachelor of International Fashion Business. After graduation, I look forward to develop my skills and gain new experience in the fashion industry. Prior to my arrival to the UK, I completed a Diploma in Fashion Merchandising and Marketing from Nanyang Academy of Fine Arts, Singapore. During my studies, I strives to do my very best and learn from my mistakes in order to improve myself and grow into my fullest potential. It was a fruitful journey as I received the best graduate award and became the valedictorian of my convocation. Studying in different countries with diverse cultures has given me a wider and deeper insight of the fashion industry. During my diploma, I learnt various skillts from both fashion design and business perspectives. However, Nottingham Trent University gave me the chance to further pursue my passion in marketing, especially for my dissertation project. With the skills and experience I have gathered all these years, I can t wait to dive into the real world and utilise them accordingly. Life philosophy: Work hard, Never give up, and Make it happen!

13 LU HANYU_ FUTURE FASHION CAREER COM ENTREPRENEUR OF A FASHION COLLECTION STORE I am fascinated by fashion with a superb eye for pattern coordination, colour and styling. I have experience of retailing and customer service, excelling in articulating product benefits and creating solutions that provided value to the customers. I am very driven to achieve and work well under pressure with leadership qualities. I want to work in an international fashion company when I graduate and dream of establishing my own fashion store in China in the future.

14 NAGI HARISHITA_ WOMENSWEAR BUYER Namaste! I am an international student enrolled in BA International Fashion Business at Nottingham Trent University, with a specific interest in fashion retail and trends. I am very passionate about high street fashion and excited by this challenging fast paced environment. After graduating, I intend to pursue a career in Fashion buying. At NTU, I have achieved a sense of strong academic framework along with various skills that would positively impact my professional development post graduation. I have been living in the UK for over three years now and absolutely love the experience of living in a foreign country, trying to make the most out of it everyday.

15 JAMES_ SHIRLEY TO DEVELOP COMMUNICATION METHODS OF MENTAL HEALTH ISSUES WITHIN THE FASHION INDUSTRY TO UK GENERATION Z FEMALES JAMES.SHIRLEY96@HOTMAIL.COM JAMESTSHIRLEY.WEEBLY.COM FASHION WRITER/ JOURNALIST I am an all-around creative individual with a passion for arts and fashion; I love learning to play musical instruments, going to the theatre, and immersing myself in fashion and culture. I would love to write for a fashion or lifestyle magazine, as I believe that there is no stronger tool than the written word. My love for fashion stems from the idea that it is reflective of the world we live in: capturing the mood of our times, whether it be political, social or to make a bold statement, fashion truly is a snapshot of the zeitgeist. I aim to dedicate myself to this everchanging and fast-paced industry with my written and visual communication skills, which I hope can help to form the future of fashion.

16 ZHENG JIAJIA_ MARKETING MANAGER IN FASHION INDUSTRY MARKETING STRATEGY AND INNOVATION My name is Jiajia Zheng and I am from Sichuan, China and am 22 years old. I am a cheerful girl who likes making friends and have strong communication skills. In China, there are three years of learning experience in luxury industry. During this period of study, I visited BVLGARI Chongqing and studied marketing operations which provided me with a valuable experience and to have an in-depth exploration on a world famous company. In 2017, I chose to go to Britain for a deeper learning of fashion business. At school, we learnt relevant business theories and how undertake related professional projects.. After studying buying, marketing and trend predictions, I found that I have more interest in marketing and innovation strategy. I am also a girl with a special love for life. I like to travel, like to take pictures, and eating food.

17 GOOSEN JODI_ INCORPORATING TECHNOLOGY INTO THE RETAIL LANDSCAPE JODIGOOSEN.CO.UK BUSINESS RESEARCH & DEVELOPMENT Before joining the IFB course I studied fashion design, deciding to switch to business in my final year so that I could leave university with a background in both design in business. Over the past year I have enjoyed the broad range of topics we have covered, especially getting the opportunity to work on live projects with brands. For my final project I decided to look into macro trends that are currently influencing the industry and how they will develop in the future. In the second part of my project I am going to be focusing on creating an implementation strategy for Next to incorporate more technology into stores as a way to drive footfall and compete with the online market. Once I have graduated I am looking to work in marketing, hoping that the knowledge gained from my dissertation will help to develop brands in a fastchanging consumer climate

18 REED JULIA_ EXPERIENTIAL MARKETING SOCIAL MEDIA MARKETER/ EXPERIENTIAL MARKETER, PR AND EVENTS I previously studied Textile Design during my time at Nottingham Trent University, specialising in embroidery which taught me versatile hands on skills and design work however, I felt that I needed to strengthen my knowledge with the business aspect of the creative industry. Textile Design also gave me skills including dealing with intricate tasks and patience when working with a project which were transferable to International Fashion Business. During the past year I have taken a major interest into the marketing aspect of the course, especially experiential marketing. I am handy with programmes such as Adobe Illustrator, InDesign and Photoshop frequently teaching myself new skills to keep my knowledge topped up. I enjoy meeting new people and working in teams to gain knowledge and perform to my best ability. In my spare time I enjoy researching contemporary trends and observe streetstyle that is surrounding me. Attending music events and pop up galleries helps me with this and allows me to network with other creatives within the industry. Magazines such as Wonderland and Dazed give me aesthetic inspirations and push me to create diverse layouts for my own work. I enjoy socialising and can make a cracking cup of tea!

19 JUN_ WANG BRAND MANAGER MARKETING RELATED PRINCIPAL VM AND COSMETICS MARKET INSTAGRAM: _FLORA_U_EVER_KNOW As an optimist, I completed my study in Sichuan International Studies University in China two years ago.i became a student of IFB at NTU right now, where I understood the importance of practice and perseverance, and recognized my friends and mentors worthy of my appreciation and respect. In the future, I will also face learning and life with optimistic and positive attitude. I always believe that Never forget why I started, and I can accomplish my mission.

20 DEAR LAUREN_ SENSORY MARKETING LAURENDEAR.WEEBLY.COM LAUREN-DEAR FASHION BUYER Through previous studies in fashion design, I discovered a passion for the buying role. Progression through this course gave me the background knowledge and skills in order to reach my personal goal. 6 years retail experience, and 5 years of study in fashion based subjects.

21 CONNOR LOUISE_ MARKETING FOR SWEATY BETTY MARKETING & PR FOR MUSIC INDUSTRY I have studied fashion since school, now at 21 I have completed my International Fashion Business degree. However, for the first two years of university, I studied Textile Design; while I enjoyed the course and gained some great experience and contacts, I always felt a pull towards the business side of the industry. So, in my final year, I was really able to apply my experience from internships and knowledge of marketing to my coursework. During my time on IFB, I have gained an interest in the beauty and lifestyle industry as well as fashion and the skills we learn are transferable across various industries. I also have a great passion for music and would really love to work in the marketing/pr sector within a record label or publishing company. In terms of my interests, I really enjoy taking part in open mics, blogging, working-out and reading.

22 HOSKING MARINA A_ PAUL SMITH MARKETING CAMPAIGN INSTAGRAM - MARINAHOSKING_DESIGN LINKED IN - MARINA HOSKING BUYER & MERCHANDISER I am a commercially aware and hardworking International Fashion Business student. After university, I plan to work as a Fashion Buying and Merchandising Administrator. Throughout all my work experience I feel I have gained retail experience, experience in a head office, management skills, team working skills and communication and networking skills. During my degree, I have worked in team project and have been able to manage my time effectively. I also have two years background in Fashion Design which I also completed at NTU. My interests include dancing and the theatre. I enjoy travelling, particular places I have enjoyed are Safari in the Western Cape and Cape Town in Africa and New York. In my spare time, I like visiting galleries and fashion exhibitions, reading Hunger magazine and also going out with friends.

23 RIGBY NICOLE_ MARKETING & PROMOTION MARKETING LINKEDIN: NICOLE RIGBY Over my 4 years at NTU, I have been lucky to experience all aspects of the industry. Studying Design, Management & Marketing and then been able to apply these skills on an international level, which will benefit me in the future, by the broadening of my knowledge. During this time I have had to expand my knowledge within the many departments in the fashion industry focusing research into Lingerie, Denim and Leather Goods. From this I was able to develop my passion for Menswear. Exploring Design from Athleisure to Tailoring, and marketing aspects from instore promotion through to Launch events. Being Dyslexic has helped me become a creative yet logistical thinker, getting excited by colour and ensuring everything is executed well.

24 BERENS NICOLLE_ AN INFLUENCER MARKETING STRATEGY FOR H&MS CONSCIOUS COLLECTION SOCIAL MEDIA/ INFLUENCER MARKETING MANAGER I have a background in fashion knitwear design and as part of my sandwich degree I took a year out to complete several work placements in the industry, including jobs in the design and making process as well as PR. Working at a variety of companies helped me discover my passion for marketing and social media, this led me to change paths and complete my degree in International Fashion Business to gain more knowledge and insight into the business side. I am always enthusiastic about learning new skills and am willing to work hard to achieve my goals. I have a particular interest in fast fashion and I am always inspired by the latest trends. NICBERENS@HOTMAIL.COM LINKEDIN: NICOLLE BERENS

25 YE PENGFEI_ FASHION MARKETING MANAGEMENT A family relocation to the economical centre of China, Chongqing, resulted in my passion for fashion. INNOVATIVE MARKETING STRATEGIES KIKOYECHIZEN@GMAIL.COM INSTAGRAM: KIKOACTINS My interest in international brands and how they seep into peoples daily lives left a strong impression on me. Being a member of Gen-z I dwell on the internet and feel its massie power in the spreading of identities and brand images. Consequently I can see that branding and marketing is key to the success of fashion businesses. Both my personal and educational experiences have driven me to pursue a career within Fashion Marketing Management

26 BADA RACHEL_ DIGITAL MARKETING & BEAUTY BLOGGING My career aspiration is to turn my blogging/youtube career in to a full time job, taking full advantage of my knowledge from IFB - marketing and applying it as a business strategy to market myself effectively. I am an identical twin, I am a blogger/ Youtuber, I am currently a brand ambassador for Boohoo, I am also a dancer and a vocalist and I always strive for the best and don t settle for less YOUTUBE: RACHEL BADA INSTAGRAM: RACHEL_BADA LINKEDIN: RACHEL_BADA

27 JAMES RACHEL_ MARKETING DIRECTOR LINKEDIN: RACHEL ELIZABETH JAMES. RACHELELIZABETHJAMES.WEEBLY.COM I have always been passionate about fashion and would highly value the opportunity to work in marketing within the industry. I have realised that the role of marketing is undoubtedly the career I want to pursue. My interest in marketing first arose during my first year of university, during the marketing module I had to complete. During my second year at university I undertook a marketing and PR internship with a local independent brand Studio LBW. I oversaw scheduling, distributing and analysing social media content, finding new bloggers and influences to collaborate with and writing blog posts for the online store. Marketing is the career I wish to pursue as the role allows me to use analytical skills when looking at data and engagement, but I can also be creative when thinking of branding and campaign ideas and strategies. One of my favourite marketing assignments was during this year in IFB. Creating a brand collaboration between Blade Runner 2049 and Urban Decay was exciting and different. As the marketing idea and brand strategy developed, the outcome of the collaboration launch was an interesting way to link the two brands together, and gave me the reassurance that the role of marketing is one I d wish to follow.

28 SUNUWAR REBIKA_ ASSESSING GENDER NEUTRALITY IN THE FASHION INDUSTRY MEDIA SECTOR I studied Fashion Management prior to joining IFB so, I already had some knowledge of the different retail and fashion sectors. However, IFB stepped it up a notch by imparting a deeper understanding of buying, merchandising, and trend prediction. Now, I feel ready to utilise the information at a workplace! RSUNUWAR23@OUTLOOK.COM

29 MACIEL SAMANTHA_ CAUSE MARKETING LINKEDIN: SAMANTHA MACIEL FASHION BUYER Motivated and creative individual with 3 years of education in Fashion Business and over 6 years of experience in Canadian retail. I m a strong communicator who has been able to develop and sustain relationships. I demonstrate leadership and team player qualities throughout any given task and am able to adapt to changing environments. Areas of Study: Retail Operations - Domestic & International Retail Buying & Merchandising Trend Prediction & Product Development Brand Marketing & Communications Creative Suite Applications & Microsoft Office New Venture Development Ethics & Sustainability

30 SHALEEN_ CHHAP- KHANAWALA SUSTAINABLE FASHION: OVERPRODUCTION (INSTAGRAM) MARKETING HEAD / BRAND OWNER I have always believed that fashion was in my blood and so ever since high school I have pursued my dream of starting my very own fashion brand. Previous to this course at Nottingham Trent, I took up various different courses around the world which has taught me about the different aspects and areas of the fashion industry. I studied styling, media management and luxury brand management. Along with fashion I am very passionate about travel and always say that my dream job is one that would allow me to combine the two.

31 RITCHIE SHANNON_ VICTORIA S SECRET MARKETING CAMPAIGN SHANNONMRITCHIE12@GMAIL.COM LINKEDIN: SHANNON RITCHIE MARKETER AND ENTREPRENEUR I am an ambitious business student with an interest for all things marketing and creating innovative new concepts. Over the past few years, I have undertaken various forms of work experience and entrepreneurial activities to learn more about the fashion industry. Starting in 2013, I have maintained a fashion and lifestyle blog The Fashion Fatale where I have created content regularly for a variety of companies and built up a strong readership. I have also worked as a social media manager for a local jewellery company whilst starting my own small business selling designer and vintage clothing.

32 WATSON SIÂNA_ DIGITAL MARKETING EXPLORING HOW SELF-HELP APPLICATION FEATURES CAN BE IMPLEMENTED INTO WEARABLE DEVICES TO IMPROVE THE MENTAL WELLBEING OF MILLENNIALS SIANAWATSON WWW. SIANAWATSON.WEEBLY.COM/ I am interested in entering the world of digital marketing and seeking an opportunity to enhance my diverse range of skills gained studying on the IFB course. I have 2-year prior experience studying Textiles and would like to find a role which can combine my technical design skills with my knowledge of the marketing industry. I have a strong eye for design layout and wish to enhance my skills further to enable me to push my creative ability, whilst using my pragmatic method of working to market products strategically through online platforms.

33 MOOTHA SIMARN_ MAISON KITSUNE: EXPANDING THE MULTI- CULTURED BRAND IN THE DIVERSE UK MARKET LINKEDIN: SIMRAN MOOTHA FASHION STORYTELLER A young fashion marketer with a flair for creative writing. What I find exciting is the beauty of building a relationship between two entities, not only looking at returns but also creating a space for creativity. This is why I decided to do my diploma in Fashion in LASALLE, College of the Arts, Singapore and BA (Hons) in International Fashion Business from Nottingham Trent University. Now I want to take inventory of my dreams and a footing in fashion has taught me the essential aspects of the fashion industry, which will empower me to pursue my career. I will be equipped to gauge bottlenecks in the process and focus attention to where required. I always loved reading and from there I developed my interest in Marketing, as to me it is the art of story telling and a form of communication. I find that my understanding and fascination in fashion, art, theatre, impressions and a new found curiosity in understanding how a business connects with its consumer, in reality, has led me to create a niche in the expressive fashion industry.

34 STACKUNAITE SONATA_ THE LAUNCH OF ETLOOK - A MOBILE APP WHERE ETHICS MEET EVERY WOMAN S PERSONAL STYLE. SONATANMK@GMAIL.COM LINKEDIN: SONATA STACKUNAITE ETHICAL FASHION ENTREPRENEUR & CONCEPTUAL STYLIST I have a clear goal to become a qualified expert in the fashion industry pursuing such features as being ambitious and motivated to achieve the highest results. I have developed a passion for fashion through jazz music. During my studies at music conservatory in Lithuania, I was captivated by the way in which clothes can be used as a visual communication tool that can change people s behaviour, identify cultures and have a huge impact on successful career. That truly intrigued me and therefore I drastically switched my career to fashion marketing and branding. Throughout my international and multicultural university experience I learnt about essential subjects such as retail, economics, fashion design, entrepreneurship, marketing and branding. Most importantly, I found out about ethical issues caused by the fashion industry. Today, based on my personal, academic and professional background, I feel confident to state that sustainability and ethics should be considered a must rather than a choice and the fashion world needs radical change. Although there is still a long way to go, I am very positive about a greener future and I believe that with creativity, innovation and technology there is nothing impossible!

35 JORDAN SOPHIA A_ IMPACT OF FASHION VLOGGING FASHION MARKETER OR BUYER I am a 20-year-old student at Nottingham Trent University studying International Fashion with Business, I previously spent two years studying Knitted Fashion with Textiles. During school I produced a whole fashion show for BTEC fashion with two other individuals. I have also modelled in a fashion show and at University I have dressed for Nottingham Trent Fashion Knitwear show. I have also worked on a collaboration with Liberation Kilt and produced various outfits including fancy dress outfits for friend s events. I recently spent my summer working at L3 MacDonald Humfrey Automations as an intern in the marketing section where I helped them develop their website and leaflets. In 2016 I also worked for Arete Project Consulting in which I worked with their accounts and making their website, sales brochures and helped with company presentation. Formerly, in 2017 I helped with promotional work for Apple Bum event nights, where I helped with their social media promotions. My favourite activities include shopping to keep up to date with the latest trends, reading fashion magazines and visiting different exhibitions.

36 SOPHIE_ LOUISE BELL FASHION MARKETER INTERESTS IN FASHION MARKETING AND BRANDING MARKETING PROPOSAL FOR A LOW/MID-MARKET FASHION BRAND WITH AN AIM OF INCREASING AWARENESS OF NEGATIVE PERCEPTIONS OF BODY IMAGE IN YOUNG WOMEN. SOPHIEBELL.2012@HOTMAIL.COM LINKEDIN: SOPHIE BELL Since I was at school, I was encouraged to take a broad range of subjects. This has given me a solid grounding in several aspects. This encouragement, in turn, has taught me to keep my options open and made me willing, eager and able to be earnestly curious, resulting in learning and expanding my knowledge in various areas. As a result, I am open to several streams whilst pursuing a career in fashion. I am computer-literate and am able to use various types of fashion related software including Photoshop and Illustrator. I have strong communication skills, a willingness and passion to learn, I m hardworking, sociable and a good team player but also able to lead if necessary. My experiences of living and growing up in a foreign country have made me resourceful, resilient and adaptable, all of which are qualities I could instil in and educate to others who haven t had the chance to experience it. Apart from greatly enhancing my communication skills, living in a different culture has taught me how to overcome obstacles and approach

37 JOHNSON TAMSIN_ INTRODUCING SLOW FASHION FOR THE UK HIGH-STREET TAMSINJOHNSONGRADUATE GMAIL.COM TAMSINJOHNSON.WEEBLY.COM INSTAGRAM: TAMSIN_JOHNSON_IFB LINKEDIN: TAMSIN JOHNSON FASHION BUYING AND SOURCING I am a motivated, pragmatic and hardworking individual with experience in both Design and Buying. With an academic background in both Textile Design and Fashion Business, I am a diverse and flexible worker. I have the fundamental technical knowledge in terms of yarn, fibre and material as well as the understanding of the process involved in getting product from concept to store. I am very commercially minded and I am very customer oriented. I really enjoy working for the mid-market and my career aspirations are to become a buyer for this level. Qualities: -Team Working and leadership. -Communication -Time Management Skills: -Adobe (Photoshop, In-Design, Illustrator to intermediate level) -Microsoft Suit (Word, Excel, Powerpoint) -Textile Machinery (Bernina, knit-master, Dubier Knit, Floor Loom, Power Jacquard Loom, Screen, Digital and Heat-transfer print.

38 CAMEJO YRAIZ_ CONSUMERISM IN THE BEAUTY INDUSTRY LINKEDIN: YRAIZ ANYA LOUGHEIDE TREND FORECASTING I was born in the United States to Trinidadian parents and have lived in Italy, Switzerland, and Sweden. My international experience has provided me with acute cultural awareness and a passion for foreign languages. I have always been interested in representation within the beauty and fashion industries and wanted to explore this on a wider level. During my year in IFB I gained work experience with a London based trend forecasting company, The Future Laboratory. This experience has peaked my interest in strategic research and foresight which was first introduced to me through the trend prediction module in the first semester. My dissertation investigates the role of consumer trends in championing a more inclusive industry - a combination of my passion for diversity and my interest in future trends. This year has provided me with a catalyst of opportunities and I am excited to begin my journey in the workplace. Fun fact about me: I speak four languages and I can make a British bake-off worthy banana bread.

39 WANG YUHUA_ FENDI MARKETING STRATEGY MARKETING My previous major was fashion design. Now I am committed to studying the possibilities of today s brands, especially how to combine social trends with the interests of customers. I ve worked on a collection for Blade Runner 2049 and sports brand Y3, and a series of designs for Ukiyoe, a Japanese contemporary snack culture brand. The theme of my final project is to explore how Fendi uses experience strategy to promote brand culture in the Chinese market. In the future, I hope to further study the influences of culture on brands and possibilities of innovation. Currently, an ongoing project is to explore the possibility of Zen culture in current design.

40 ZOE_ LIMB STYLIST/MARKETING/ EVENTS PLANNING BRA SIZING IN HIGH STREET STORES/LIMITED SIZES AVAILABLE FOR A RANGE OF WOMEN/EXCLUSION IN THE LINGERIE INDUSTRY I have previously studied Fashion Retail, Fashion Design and now International Fashion business. Throughout I have had the opportunity to style/model fashion shows such as: House of Fraser Glitz & Glam in I have also had the opportunity to plan events for Sue Ryder, earning money for the charity. Having firsthand experience in styling, marketing and events planning has guided me to want a career in these areas. ZOE.LIMB13@LIVE.CO.UK