With* a* completely* foreign* management* we* have* worked* as* an* extension* of* the* brandandnotjusta*pragency

Size: px

Start display at page:

Download "With* a* completely* foreign* management* we* have* worked* as* an* extension* of* the* brand*and*not*just*a*pr*agency*"

Daniel Freeman
5 years ago
Views:

2 CASE STUDY

3 L Occitane* En* Provence* was* created* and* founded* by* Olivier* Baussan.* Drawing* inspira=on* from* Mediterranean* cultures,* he* developed* skin* care* products* and* fragrances*that*were*natural*and*authen=c,*effec=ve*and*deliciously*appealing.** In*2009*L Occitane*came*to*India*with*2*stores,*they*began*working*with*TCC*in*2010* and* together* we* have* opened* 7* stores* and* done* numerous* ac=vi=es* that* are* customized*for*l Occitane* With* over* 2000* stores* in* 90* countries,* L OCCITANE* now* has* 9* stores* in* India* in* Mumbai,* Delhi,* Bengaluru,* Kolkata,* Pune,* Ludhiana* and* opening* shortly* in* Chandigarh.** With* a* completely* foreign* management* we* have* worked* as* an* extension* of* the* brand*and*not*just*a*pr*agency*

4 !THE!COMMUNICATION!COUNCIL s!strategy* The* Communica=on* Council* for* L Occitane* worked* on* structuring* innova=ve* outreach* programs* that* helped* introduce* L Occitane* to* the* Indian* customer* as* a* natural*beauty*brand*that*cares*and*is*effec=ve*specifically*on*asian*skin*as*a*result* of*extensive*research*etc.* The*following*ac=vi=es*were*undertaken:* 1. Store*Launch*Events** 2. Regular*Product*PR* 3. Marke=ng*Ini=a=ves*with*key*publica=ons*in*India* *Exclusive*events,*stories*&*features* 4. Interna=onal*product*campaign*promo=on* *special*ini=a=ves*like*csr*efforts* 5. Subscrip=on*deals*with*leading*publica=ons* 6. Conceptualizing*India*specific*promo=ons*

5 COVERAGE HIGHLIGHTS

7 CASE STUDY

8 Forest* Essen=als* was* founded* in* the* year* 2000* a^er* many* years* of* me=culous* research* and* training* with* Ayurvedic* vaids.* The* brand* based* on* the* philosophy* advocated* by* Ayurveda,* that* a* holis=c* approach* is* necessary* for* balance* and* beauty,* presents* a* line* of* Skin* Care,* Hair* Care* and* Wellness* products*for*the*discerning*consumer*of*today.* * The* brand* with* its* promise* of* the* highest* quality* of* natural* ingredients* that* includes* Plants,* Herbal* Extracts* and* Essences,* Pure* Vegetable* Oils,* Spring* Water,* Clarified* Buber,* Milk* etc* is* able* to* give* the* consumer*the*benefit*of*this*6000*years*old*science*with*the*ease*of*use*of*the*modern*era.*this*is*the* special*focus*of*the*brand*and*is*significant*to*the*tag*line*of*luxurious*ayurveda.* * * *

9 !THE!COMMUNICATION!COUNCIL s!strategy* To*posi=on*Forest*Essen=als*as*an**global*leader*in*Luxurious*Ayurveda*based*on* tradi=onal*indian*formula=ons*for*holis=c*beauty.*the*brand*has*a*total*of*21* company*owned*and*operated*stores*and*is*also*the*1 st *and*only*indian*brand*to*be* invited*to*be*a*part*of*sephora*india.* Features/interviews* Trend*&*Industry*stories* Product*Placements* Compe==ve*Analysis* *********Strategic*event*led*ac=vi=es* *********Brand*HQ*visits*

10 COVERAGE HIGHLIGHTS

11 BLACKBOOK- December 2012 Luxury Facts January 2013 New Indian Express December 2012 Hi Blitz- January 2013 Harper s Bazaar March 2013 New Indian Express December 2012

12 NEW PACKAGING FOR FOREST ESSENTIALS After our recommendations to re-package the product, our in house design studio Green Goose Design revised each SKU, highlighting the ingredient, and upping the luxury quotient of the bottling.

13 CASE STUDY

*this*offers*the* tremendous*advantage*of*being*located*in*a*central*part*of*the*city*that*is*rela=vely*easy*

14 Amatrra,*the*Spa*is*located*in*the*heart*of*the*metropolis*at*Hotel*Ashok,*one*of*the* oldest*and*most*pres=gious*hotels*in*india s *capital*city,*new*delhi.*this*offers*the* tremendous*advantage*of*being*located*in*a*central*part*of*the*city*that*is*rela=vely*easy* to*access,*thus*promo=ng*the*inten=on*of*making*frequent*usage*of*amatrra*a*part*of* every*clients*rou=ne;*a*convenient*stop*to*unlock*energy*in*order*to*equip*oneself*to* cope*with*the*rigours*and*stress*of*life*in*the*city.*

15 !THE!COMMUNICATION!COUNCIL s!strategy* The*Communica=on*Council*on*Amatrra*spa*worked*on*innova=ve*ideas*that*helped* the*brand*to*establish*amatrra*as*india s*premier*lifestyle*day*spa.* *The*following*ac=vi=es*were*undertaken:* 1. *Designing*a*Brand*Communica=ons *Strategy* 2. Event*Conceptualiza=on*and*Structuring** 3. *Cross*Linkages* 4. Media*Strategy*** Ac=vi=es*and*strategies*were*carried*out*to*differen=ate*Amatrra*from*other*day* spa s*in*the*city.*at*the*=me*of*its*launch*tcc*posi=oned*the*spa*as*an*exclusive* des=na=on*that*was*aspira=onal.*tcc*brought*key*members*to*amatrra*who*helped* take*it*to*new*heights*based*on*word*of*mouth**

16 COVERAGE HIGHLIGHTS

17 CASE STUDY

*this*property*has*state*of*the*art*facili=es,*

18 Blliis!By*Ravissant**is*the*ul=mate*des=na=on*for*relaxa=on*and*beauty.*Blliis*by*Ravissant*is*a* luxurious*des=na=on*for*salon*and*spa*services.*this*property*has*state*of*the*art*facili=es,* premium*equipment,*and*an*interna=onal*team*of*professionals*who*will*ensure*that*you* experience*the*most*revolu=onary*beauty*care*techniques,*guided*by*the*expert*hands*of*the* finest*professionals*from*europe.*they*offer*their*clientele*the* Ul=mate*Salon*and*Spa* Experience.* * * **

19 !THE!COMMUNICATION!COUNCIL s!strategy* The*Communica=on*Council*launched* Blliis*by*Ravissant *and*worked*on*innova=ve* ideas* that* helped* the* brand* reach* to* establish* as* a* ul=mate* relaxa=on* des=na=on* spa*and*salon.* The*following*ac=vi=es*were*undertaken:* 1. *Launch** 2. Reviews** 3. *Spokesperson/s*Profiling* 4. *Specific*stories*on*Brand*Offerings* 5. *Product*Placements* *Retail*space* The*stand*alone*salon*was*reviewed*by*every*major*publica=on*in*the*country.*TCC* established*blliis*as*a*luxury*salon*that*cared*for*the*customer*&*the*environment.* TCC*helped*create*the*menu*of*services*along*with*keep*evangelists*for*the*salon.*

20 COVERAGE HIGHLIGHTS

We will extend our brand presence in Bangladesh & UAE by 2017: Sami Labs founder

INTERVIEW Sep, 14 2016 We will extend our brand presence in Bangladesh & UAE by 2017: Sami Labs founder Distributed by millennials, Johara cosmetics is the new brand of Sami Direct, a company that has