class descriptions retail for real success new retail classes to boost your business

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1 class descriptions retail for real success new retail classes to boost your business reinforce expert status aspire to excellence with the education pathway re-think your reach-out strategy why your business needs Facebook

2 education pathway your dermalogica education pathway Welcome to Dermalogica! The purpose of the Education Pathway is to put you on the track to excellence and to help you succeed in skin care and beyond. Whether you re a skin therapist, business owner, front desk, or retail staff team member, it s easier than ever to progress through our award-winning curriculum. Take the guesswork out of which class to take and when, and advance towards completing your education more efficiently than ever before.

education pathway start-up classes skin therapist retailer owner/manager Dermalogica Live! Retail Great Skin with Face Mapping Skin Analysis Dermalogica Live!

3 education pathway start-up classes skin therapist retailer owner/manager Dermalogica Live! Retail Great Skin with Face Mapping Skin Analysis Dermalogica Live! Professional The Dermalogica Skin Treatment Dermalogica Kick-Off! advanced classes: part 1 Skin Exfoliation and Resurfacing Techniques MicroZone Treatments Thermal Body Therapies advanced classes: part 2 AGE Smart Investing in Your Future Skin Product Knowledge AGE Smart Investing in Your Future Skin Treatment Techniques MediBac Clearing Acne Treatment and Prevention Product Knowledge MediBac Clearing Acne Treatment and Prevention Treatment Techniques ChromaWhite TRx A New Era in Skin Brightening Product Knowledge ChromaWhite TRx A New Era in Skin Brightening Treatment Techniques UltraCalming - Confidently Treating Sensitised Skin Product Knowledge UltraCalming - Confidently Treating Sensitised Skin Treatment Techniques Daylight Defense - Sun, Skin and Smart Defense Shave Solutions for the Man Targeted Treatments with Technology FormulaWorks - Understanding Ingredients Touch Therapies Clean Start retailing and business classes Social Media Successful Eventing: Boosting Your Client Base Maximising your Business Potential Retailing Made Easy

4 dermalogica news social bytes the benefits of social media Spending 9-plus hours in a treatment room all day can leave you feeling socially neglected! Enter the power of online networking in the form of LinkedIn, Facebook, Twitter, and the like. Face-toface contact has been one-upped by tweeting and writing on each other s walls. If all this keeps us connected in an instant, why not market ourselves just as fast? Faster than a postcard, more customisable than , Internet social networking sites are the superman of marketing. It s all about tweeting on Twitter and poking on Facebook and if your business isn t on-board, you re missing around-the-clock client communication opportunities. Fact: Social networks and blogs are the 4th most popular online activities, higher than personal . Fact: 67% of global users visit member communities and 10% of all time spent on the internet is on social media sites. Fact: On average each adult with a social networking page or profile has profiles on 1.6 sites, and 39% of adults have profiles on two or more sites. Fact: Half of all current adult (age 16+) social networkers say that they access their profiles at least every other day. why your business needs Facebook Follow our checklist for broadcasting your business online. This example works specifically with Facebook explore sites like Twitter and LinkedIn to really maximise your presence! If you re already connected: Create a fan page under your name or the name of your business. If you re new to Facebook, go to facebook.com and create an account it s free! Brand your page with photos of your space, event photos as well as a treatment menu. Offer a saving on a treatment or special travel-sized product pack to those who become a fan of your page. Offer client incentives to those who invite their friends to be your fan! Keep postings focused on your most popular treatments and most common client questions. Keep in touch once a week by writing a professional tip on your wall, advertising special product promotions with a photo, or promoting events. Did your 3pm cancel? Broadcast openings to fans and fill that spot fast.

5 start-up classes class descriptions

6 start-up classes star t-up classes If you ve just started working with Dermalogica, we know that you just want to get stuck straight in and get hands-on with the products! Dive right in with our Start-Up Classes and learn the essential skills you need get you on the fasttrack to success. Dermalogica Live! Retail Where product meets skin! Learn everything you need to know about Dermalogica retail products in this highly interactive, entertaining class. It s all about touching, smelling and using the product, and experiencing Dermalogica tribal bonding the way it s supposed to be. A fun and casual atmosphere will keep you motivated all day! duration: 1 day Dermalogica Live! Professional Get ready to get educated on the core Dermalogica professional range! In this class we will show you how to create fully customisable, prescriptive treatments. We ll lead you through the whole Dermalogica treatment experience from consultation and Face Mapping Skin Analysis, to a demonstration of our Skin Treatment and homecare advice. An in depth class for outstanding professional product knowledge. duration: 1 day Great Skin with Face Mapping Skin Analysis The Dermalogica Skin Treatment You want great skin; your clients want great Help your skin treatment centre stand skin Dermalogica has the tools to ensure out from the crowd with the trademark you get it! Face Mapping Skin Analysis is the Dermalogica Skin Treatment! Hands-on best way to prescribe Dermalogica product to practical with step-by-step guidance from achieve the results both you and your client are one of our highly experienced Instructors, looking for. In this unique class, you will learn: will ensure you are confident in creating How to map the skin and identify customised treatments for every client. client concerns In this class you will learn: Communicate findings confidently How to put Face Mapping Skin Analysis Recommend correct products for techniques to work and design the most skin results effective treatments How Face Mapping Skin Analysis will help How to perform our exclusive retain clients and increase purchases Dermalogica pressure point massage duration: 1 day and extraction techniques duration: 1 day hands-on treatment

7 skin centre owner/manager bite-size business solutions workshops Eventing Planning A-Z: Boosting Your Client Base See how successful events can be by experiencing one in action for yourself! You ll be able to experience each step as if you were a guest, from the invitation to the presentation itself. You ll also learn how to create a programme for marketing success through Face Mapping Skin Analysis, Skin Bar SM and Educational Customer Events. From a planner to invites, set up, scripts and PowerPoint examples, we have the full package to ensure continued growth. This inspiring workshop will include: Step-by-step successful events; from in-house education evenings for teens to Face Mapping Skin Analysis at charity functions Templates; a checklist for preparation, invites, letters and a PowerPoint presentation example All important follow-up strategies to maximise new client leads duration: 2 hours Tools for Sucess in a Tough Economy The four most critical aspects of running a successful skin treatment business are: Gaining clients Retaining clients Increasing retail Increasing services It sounds simple, but these four initiatives are relevant to every business, regardless of how big or small your operation! This important half day class will help you recognise which one or more of The Core 4 is relevant to your location, and give you tried and tested techniques to use in your own business to take you to the next level of success. duration: 2 hours

skin centre owner/manager Social Media Have your computer ready, and learn how to increase your online marketing presense with minimal time investment - and no overhead!

8 skin centre owner/manager Social Media Have your computer ready, and learn how to increase your online marketing presense with minimal time investment - and no overhead! duration: 2 hours Retailing Made Easy Be a master retailer - It is another skill you can and must learn! Knowing the buying signals and retail buzz words will make retailing fun and exciting while boosting profits and results. Maximising Your Business Potential Have you really reached the level of success you dreamed of when you first opened your own business? Are you aware of how much you could be earning with your business? Get ready for a no-nonsense approach to revitalising your business and re-igniting your passion to reach your maximum potential! By setting goals and properly managing the four key elements of business - planning, staff, money and time you can breathe new life into your business and elevate it to the next level. Interactive group workshop to determine your profit potential How to set targets and goals for your staff to reach this maximum owner / manager

9 retailer

10 retailer for the retailer Is retailing generating at least 50% of your profits? If not, make sure you and everyone in your team are confident in selling skills with these retailfocused classes. Get to Know Dermalogica This interactive class is the perfect introduction to the Dermalogica retail line for front desk and other staff who are not trained therapists. Attendees get to try the products on their own skin, ensuring they have the essential knowledge to confidently work alongside the skin therapist and begin retailing successfully. All students will also learn our unique Face Mapping skin analysis technique a simple tool to help them recommend products in the retail area and increase profits all round. duration: 2 hours 5 Star Customer Service Help your business achieve the kind of supreme customer service that serves as the foundation for the most sucessful companies in the world. Properly train your staff to deliver the best customer service through clear examples of how to, and how not to, gain and retain clients while increasing your service bookings and retail sales! Front New! Desk Excelence The front desk has evolved in the "Command Centre" and so therefore has the role of the Front Desk Coordinator. Management strategies at the front desk are critical for the productivity and profitability of the business. This class takes an insightful look into the procedures and duties that need to be employed to ensure quantum leaps in your business growth. SpeedMapping Its retailing made easy for a non-licensed front desk and retail staff - and that means increased profits all around. Simplify the process between customer and sale, proper use of SpeedMapping skin analysis materials, and how it all leads to sales and bookings. duration: 1 hour duration: 2 hours Skin Bar-Tending Turn your centre into a whole new whole hub for skin care, retail purchases and treatment bookings. Learn how to tend your own Skin Bar station in our awesome class. duration: 1 hour retailer

11 skin therapist for the skin therapist Once you have completed your Start-Up Classes, attend these advanced workshops to increase your skin knowledge and be confident in treating more challenging skin conditions. microzone Treatments Consumers have less free time, and yet are more skin savvy. To fill this need Dermalogica has designed MicroZone Treatments; 20-minute, high impact treatments for targeted results in minimum time. In this exciting class learn exactly how MicroZone Treatments attract both treatment virgins and skin savvy clients and get to practice the techniques in a hands-on environment. FormulaWorks Understanding Dermalogica Ingredients Whats inside a bottle of Dermalogica? Knowing the answers helps clients see past overhyped, hot-button ingredients. Get the answers and guide your clients to keep your expert status and your sales! Clean Start Simple put, Clean Start by Dermalogica cuts through the hype that most skin care lines funnel towards teens with amazing products that deliver results! Get hands-on with the products Learn about the typical teen skin problems Receive tips and tricks on how to market teens, host teen events and how to provide a Clean Start teen lesson. duration: 2 hours Navigation Know how: Are yougetting confused with the Dermalogica's newest product innovation? Need direction as to what to prescribe to clients with multiple concerns? Then this is a must! We will guide you through a brief overview of the products along with plenty of interactive case studies to ensure you have the necessary tools to prescribe a sucessful regimen.

12 skin therapist Touch Therapies Learn these 15 minutes add-on techniques in a hands on scenario and add to your menu! Choose from: Stress Relief - Back Energizing Massage Reflex Point - Feet Stress Relief - Hand and Arm Deep Cleansing Techniques. NEW! UltraCalming - Treating Sensitised Skin UltraCalming - Product Knowledge Our Product Knowledge class will build your confidence and knowledge on treating sensitised skin and recommending a homecare regime that soothes. Learn the differences in sensitive, sensitised and allergy prone skins, the triggers for reaction, and how to recognise SOS signs. hands on technique Skin Exfoliation and Resurfacing Techniques Prerequisite for MicroZone Treatments Demystify the minefield that is professional skin exfoliation. In this hands-on freestyle workshop you will pick and choose your own exfoliation treatment to practise, with an expert Dermalogica Instructor to guide you through step-by-step. You will also fully understand Dermalogica s revolutionary Exfoliation Level System and BioActivity Scores and how to dramatically enhance your treatment results with Exfoliant Accelerator 35. All your exfoliation questions will be answered in this incredible class! UltraCalming - Treatment Techniques In the afternoon Treatment Techniques hands-on workshop, therapists learn a massage for allergies, sinus sensitivity and eye irritation, and become confident with product prescription for sensitised clients. hands-on treatment skin therapist

13 skin therapist Targeted Treatments with Technology Are you looking for something to take your Dermalogica treatments to the next level? With time and money driving consumer demand, ensure that you are giving the ultimate in immediate and powerful results utilising technology. From electric brushes to high frequency this class will show you through hands-on practical how to supercharge a skin treatment and take it from good to great! Perfect for MicroZone application to increase results within minimum time. hands-on treatment Thermal Body Therapies Learn our unique, fully customisable Thermal Body Therapy treatments that offer relief, regeneration and skin benefits your clients crave! Get in-depth Thermal Body Therapy product knowledge, and understand how key ingredients enhance treatments. Then get hands-on and try for yourself: The exclusive Body Mapping SM Skin Analysis technique A unique thermal body treatment for every client, including three massage manipulations Massage movements using Thermal Stamp for deep, detoxifying body treatments duration: 2 days hands-on treatment AGE smart Investing in Your Future Skin AGE Smart - Product Knowledge Discover how Dermalogica AGE Smart products will treat the underlying factors that lead to signs of premature ageing including wrinkles, uneven pigmentation, dehydration and loss of elasticity. This Product Knowledge class will provide you with extensive knowledge to provide your age concerned client with answers and skin results. AGE Smart - Treatment Techniques This fantastic hands-on class will give you the opportunity to use this revolutionary line-up of products for our most powerful treatment yet: the Dermalogica AGE Smart treatment. This must-do class also includes a unique Energising Massage technique with asian influence and application of the dramatic Dermalogica Contour Masque. hands-on treatment

14 skin therapist medibac clearing Acne Treatment and Prevention MediBac - Product Knowledge Adult acne is on the rise: are you ready to take on this epidemic? Learn about Dermalogica s incredible MediBac Clearing retail and professional system in this highly informative and interactive Product Knowledge class. MediBac - Treatment Techniques In the afternoon Treatment Techniques handson workshop, therapists get to grips with this highly active system, through real experience under the expert guidance of our Educators, and gain the confidence and knowledge to provide a variety of treatment options. hands-on treatment ChromaWhite TRx A New Era in Skin Brightening ChromaWhite TRx - Product Knowledge Reduce pigmentation caused by UV, hormones, stress and trauma with the incredible ChromaWhite TRx system of products. Play, interact and have fun while trying products at Skin Bar SM. Learn the causes of pigmentation, how and what ingredients really work, and the treatment solutions your client is searching for. Shave Solutions for the Man This dynamic three hour class will give you confidence in dealing with men s skin concerns through Shave Mapping SM Skin Analysis, shaving do s and don ts, the truth on how men s skin differs from women s and how to talk a man s language. This fun and fascinating class also features demonstrations of MicroZone Treatments for men, and great ideas for introducing product play at Skin Bar SM. and demonstration Daylight Defense - Sun, Skin and Smart Defense Want UV protection in formulas for specific skin conditions? Want all year round daylight defense? Learn how Dermalogica is changing the face of sun protection with our Daylight Defense System using smart booster technology! This informative half-day class will update your knowledge on skin histology and how it is affected by daylight, giving you the latest statistics and equipping you to fully understand and comminicate with your clients the benefits of year round solar defense. and demonstration ChromaWhite TRx - Treatment Techniques You ve learnt about the fabulous ChromaWhite TRx products in the morning, now it s time to step into the treatment room and get up close and personal with professional treatment products! Use Face Mapping skin analysis to assess skin colour differences and create a bespoke treatment that delivers results. hands-on treatment skin therapist

15 dermal education schedule your training: Watch IDI and Dermalogica DVDs and listen to Audio Training Discs provided with opening order. Send photographs of your Dermalogica retail area and treatment room(s). Read the Book. Take the Test. Pass the Test. Receive the Certificate. Place three (3) Dermalogica restocking orders over a 6 month period (meeting the minimum order requirements). Contact Dermal Distributions to schedule training at your Dermalogica skin care centre or spa Certificates are awarded to therapists after sucessful completion of Dermalogica Classes Certificates are awarded to therapists after sucessful completion of Dermalogica Classes Certificates are awarded to therapists after sucessful completion of Dermalogica Classes

Dermal Distributions Ltd. 15a Olde Towne Sandyport PO Box N-9401 Nassau, Bahamas T: 242.327.6786 F: 242.327.6789 www.

test the team workbooks test the team a manager s guide Set your staff a challenge with our new Test the Team

These in-depth guides include product knowledge quizzes, ingredients tests and practical assessments ready to

16 Dermal Distributions Ltd. 15a Olde Towne Sandyport PO Box N-9401 Nassau, Bahamas T: F: new! test the team workbooks test the team a manager s guide Set your staff a challenge with our new Test the Team workbooks! These in-depth guides include product knowledge quizzes, ingredients tests and practical assessments ready to print off and hand out to your team to complete. ission from Dermalogica. start-up week test the team a manager s guide available from Dermal Distributions for the professional skin therapist test the team a manager s guide rmission from Dermalogica. ermission from Dermalogica.

the moment your skin changed. forever.

the moment your skin changed. forever. When Dermalogica meets skin, skin health is redefined. Our promise to you is that your skin will never have felt as clean, or as healthy, as after one of our professional