INTRODUCING Skin Elements Soléo Organic Sunscreen
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1 INTRODUCING Ph: Fax: imahealthcare.com.au Skin Elements Soléo Organic Sunscreen New! Online ordering! You can prepare and an order from this catalogue Go to order pages
2 Is the Sunscreen you use Safe? Did you know! Up to 20% of your customers can not use traditional sunscreens u
3 The world s most advanced natural sunscreen! SPF 30+ protection with 3 hours water resistance - ideal for active sports Broad spectrum UV-A and UV-B Non-whitening, patented micronised zinc technology Low-irritation formula Can be used by the whole family Innovatively formulated using only organic or naturally sourced ingredients. Formulated according to Naturopathic principles for health and well-being. 100% natural, with organic ingredients!
4 Healthy Solution Completely free from chemical UV-absorbers chemical preservatives titanium dioxide parabens BHT preservatives (butylated hydroxytoluene) Cosmetically appealing product, bursting with organic botanical extracts, antioxidants, vitamins and minerals to protect and nourish the skin.
5 Benefits High protection sunscreen that will also moisturize Protects from UV-B rays, which cause sunburn, Protects from UV-A rays, which cause premature aging of the skin. Water Resistant (3 hours) even with long periods swimming or sweating, Will not sting the eyes - great for sports people Environmentally friendly will not damage the eco-system Ideal for the whole family, including those with young and / or sensitive skin. A healthy alternative to avoid excess chemicals
6 Complete Ingredients List Grape seed oil, Green tea extract, Macadamia oil, Roman Chamomile extract, Sunflower oil, Capric/caprylic triglycerides (plant oil derived), Avocado oil, Beeswax, Theobroma (Capuassu) butter, Candellila wax, Lecithin, Vegetable oils, Cucumber extract, Tocopheryl acetate (Natural Vitamin E). Active Ingredient: Zinc oxide 22.3%
7 Recent medical research has started to raise some serious concerns about the effective both long an short term of chemical UV-absorbers and titanium dioxide that are currently used in most sunscreens today. Whilst the product may claim to be natural many have synthetic chemical preservatives. As news of the research reaches the public and in keep with market trends, many people will be looking for a safer more natural product to use on their family. Are the sunscreen products you are offering free of synthetic chemical preservatives and chemical UV-absorbers? Listed below are just a few of the chemicals contained in many of the sunscreens available on the Australia market today. Will consumers continue to use them knowing the damage they can do to their body?
8 Synthetic Chemicals in Sunscreens and the problems Octyl-Methoxycinnamate produces free radicals (singlet molecular oxygen) known to be toxic to cells. When tested on mice cells, approx. half died, using a lower concentration than in most sunscreens. Showed estrogenic effects in lab tests making cancer cells grow more rapidly and triggered developmental abnormalities. Binds to DNA in lab tests. Products containing this chemical were recommended to be removed from shelves by the Danish EPA in April, 2001 (later limited to 4-MBC) Article Gender-bending chemicals in sun lotions for children Benzophenone-3/Oxybenzone is rapidly oxidised in the presence of light and inactivates important antioxidant systems in the skin. This chemical can be measured in urine after topical application in sunscreen, recommended not to be applied to large surface areas for extended and repeated periods of time of the most powerful free radical generators known to man... The free radicals then initiate chain reactions which can increase skin damage and an increase in skin cancers 76-80mg per hour absorbed of chemical through skin surface recovered in urine as unchanged oxybenzone and metabolites after topical application of commercially available SPF 15+ sunscreen to nine human volunteers There may be additional concern for young children who have less well-developed processes of elimination, and have a larger surface area per body weight than adults, with respect to systemic availability of a topically applied dose.
9 Titanium Dioxide causes DNA damage (the cells genetic material) due to superoxide radicals, active oxygen radicals and hydroxyl radicals produced when exposed to light 4-Methyl-Benzylidene-Camphor (4-MBC) products containing this chemical were recommended to be removed from shelves by the Danish EPA in April, classed as Persistent, Toxic and Bioaccummulating by EPA. This chemical and other sunscreen chemicals found in breast milk at similar levels as other known environmental contaminants Article Gender-bending chemicals in sun lotions for children Diazolidinyl urea is an antimicrobial preservative used in cosmetics. It s found in the commercially available preservative Germaben and is also known as Germall II. It acts as a formaldehyde releaser and was recently re-classified by the International Agency for Research on Cancer to its highest toxic class, IARC 1 (known human carcinogen). Formaldehyde is classified as a probable human carcinogen by the U.S. Environmental Protection Agency. It can also cause allergic dermatitis.
10 Launch Plan Support Starting Oct 08 National PR & Advertising Campaign including TV, Radio, Newspaper,& Magazines. Pharmacy Catalogues. Merchandising displays Staff Training Booklets Consumer Information Leaflets Posters Wobblers Tee Shirts Backpacks Thongs Shorts/Bikinis Sample of Full Page Ad
11 International Surf Endorsers Sonny Garcia Simon Wichtermann Kalani Robb Tom Innes
12 Ph: Fax: To order online imahealthcare.com.au 1. Type your details below 2. Put quantities in the QTY boxes next to the products you want (next page). 3. Click the Send button on any page when you re finished. (This attaches this form to an addressed to us) 4. Send your . * Pharmacy Name: All fields highlighted In red are required. Suburb: Wholesaler: IMA Direct < Click this arrow Account: Contact: Send Products on next page
13 Pricing Order Form Code Description Size List RRP Order Qty SOLE075 Soléo Organics 75g $16.63 $24.95 SOLE030 Soléo Organics 30g $ 9.97 $14.95 SPOEOP/P Starter Pack (As Below) $ Starter Pack Display of 12 x 75g Tube Display of 9 x 30g Tube Poster - Wobblers Leaflets Staff information pack Cost $
14 Overview Natural skin care products are now considered one of the most important factors in safeguarding skin from the hazards of the environment particularly ultraviolet radiation and pollution. Skin Elements has a strong intellectual property portfolio of natural skin care products from natural sunscreens and after sun products to natural skin and anti-wrinkle creams. Skin Elements has already internationally launched the key products of it s sun care line Soléo Organics and premium skincare range and will continue to release new products into The cutting edge, natural formulas developed over the past five years have been developed with the most advanced scientifically proven ingredients combined with antioxidants, vitamins and botanical extracts.
15 Social Trends Natural Health & Vitamins is a strong category.it targets both the baby boomers who are focused on getting healthy and living a better quality of life and the young adult who have seen the light much earlier. According to Nielsen s Your Pharmacy Matters, this leading category shows consumers willingness to consider complementary products.the message for pharmacy is clear, Providing a clear and focused health offering in the health and beauty category is of primary importance. Health Trends Focus on Retail is sharper than ever according to RP Retail Pharmacy state of the industry report There is a way of selling product that is still very professional By providing a health solution. Customers go to pharmacies because they trust the pharmacist to make them better if you can improve customers health then they will take the solution and give price a second priority
16 Conclusion The product we have developed is the only completely natural and organic sunscreen in the world which utilizes microfine zinc oxide exclusively and that offers a 3 hour water resistance. The product we are offering gives you the confidence to offer a truly synthetic chemical free product that is an essential daily consumer product! Ensure you offer you customers the healthier choice. Soléo Organics Sunscreen
17 References 1. The skin s natural protection system. J Invest Dermatol, 1996 Mar 106(3): The Lancet, Volume 350, Number 9081, 20 September Article Do chemical sunscreens increase cancer and DNA damage? - Dr. Loren Pickart. Pharmaceutical Research, Vol. 12, No. 9, Free Radic Biol Med 1999 Aug; 27 (3-4); FEBSLett1993,Jun 21;324(3): FEBS Lett 1997 Nov 24; 418(1-2): Chem Res Toxicol 1996 Apr-May; 9(3): Mutat Res1999 Jul 21;444(1): Mutat Res 2000 Mar 3; 466(1): National Institutes of Health (2004). "Diazolidinyl urea". Haz-Map (Occupational Exposure to Hazardous Agents). Retrieved on "Diazolidinyl urea". MEKOS Laboratories AS. Retrieved on Retrieved from "
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