Product Knowledge Manual (Full Line)

Transcription

1 Product Knowledge Manual (Full Line)

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3 What is Mineral Makeup? Mineral makeup is made with a high percentage of Zinc Oxide and Titanium Dioxide which are minerals that reflect the sun s UV rays away from the skin as well as help to conceal and heal blemishes and irritation. Most mineral makeup comes in powder form, either pressed or loose and have various added ingredients depending on what brand you choose. Some companies add organic fruit or plant ingredients and vitamins to their makeup, but Illuminare has only inorganic ingredients. Our philosophy has always been in sync with what Dermatologists recommend which is to use your organic treatment ingredients on clean skin before using our makeup so that they can penetrate the skin better. Many mineral makeup brands have SPF values of 20 and above, but even so, a light dusting of mineral powder is not enough to give you adequate protection. Even if you use a product with a very high SPF value, you may not be getting the protection you need against skin damaging UVA radiation. SPF tells you the number of minutes you can be in the sun without showing redness from UVB. However, UVA is even more damaging to the skin. The FDA now requires all products claiming to have UVA protection to adhere to strict rules on labeling so as not to mislead the public or give consumers a false sense of security. The new labeling rules require all sunscreens and sunscreen makeup to be tested for UVA protection in order to be labeled Broad Spectrum. Illuminaré foundations and blush offer you broad spectrum protection. Mineral makeup is thought to be more healthy for your skin in general because there are less chemicals, fillers, dyes and ingredients overall than traditional makeup. Our mineral makeup has minimal ingredients which were selected for gentleness. There are many brands of mineral makeup today but only one brand specializes in making a unique liquid version and that is Illuminaré. Page 1 August 13, 2012

4 What makes Our Liquid Mineral Makeup Unique? Illuminaré was invented for those who prefer a creamy liquid version of mineral makeup instead of mineral powders. It gives great coverage and looks more like real skin than other makeup. It gives you a natural looking luminosity and it is never cakey or dry looking. Illuminaré offers not one but three separate foundation formulas to choose from for different needs: Moisturizing, Concealing or Mattifying. Our true to life shades are made of natural iron oxides pigments, not artificial dyes and each shade is tested in natural daylight, not under artificial lights. We also make our formulas concentrated, you don t have to wear as much makeup. A little goes a long way. There are no oils, waxes, plant extracts, perfumes, artificial dyes, animal derivatives, mica, bismuth oxychloride, talc, gluten, salicylic acid, carmine or any ingredients that are not absolutely needed in order to make a superior performing makeup and broad spectrum UVA/UVB sunscreen in one. Dermatologists approve of our formulas for those with extremely sensitive skin. All of our cosmetics are multi-use products. The three foundations are sunscreen, makeup and concealer in one. Our SPF 15 cream mineral eye shadows are also eyeliners and eyebrow fillers. Each blush shade was created to complement each foundation shade and our lip colors won t bleed so you don t need to use lip liners. Even our packaging is unique. We use multi- layer medical grade tubes to keep our makeup fresh and clean. They are easy to use and convenient to travel with. You can t contaminate the products since you can t put your fingers or brushes into the containers. The products have no real expiration date because they do not spoil. We do not use paraben preservatives. Page 2 August 13, 2012

5 Our Three Foundation Formulas Moisturizing Mineral Foundation Broad Spectrum SPF 20 An oil-free moisturizer, broad spectrum UVA/UVB sunscreen and line minimizing makeup in one. Provides sheer to medium coverage with a soft luminous finish. Helps to lock in moisture and hydrate the skin all day. This is the formula for those with normal to dry skin or those who desire a dewy glow. Features High glycerin (moisture) content No makeup look Smoothing around eye area Perfect for use after cosmetic and laser treatments with Doctor approval Luminous Glow Benefits Very moisturizing, for even the driest skin types Sheer to medium coverage for women who don t normally wear lots of makeup, but want a little coverage and the sunscreen benefits Keeps the delicate eye area moisturized and minimizes fine lines Very gentle for post treatment skin. May be used directly after micodermabrasion and 14 days after laser resurfacing. Helps to calm the skin (zinc oxide), conceal redness, and moisturize delicate, sensitive skin Does not set to matte or powdery finish; stays dewy all day (may be set with a translucent power for matte look if desired) Page 3

6 Concealing Mineral Foundation Broad Spectrum SPF 20 An oil-free, concealer foundation with a semi-matte finish. This formula works wonderfully for concealing rosacea, blemishes, hyper-pigmentation and dark circles underneath the eye area. It also makes a great base for any eye colors. Lasts all day and is natural looking even up close. Features Great Coverage May be used as a foundation or concealer Smoothes out eye area Eliminates under eye circles Conceals rosacea, acne and hyperpigmentation without clogging pores or drying skin Benefits Iron Oxides are pure, very concentrated mineral pigments. This formula contains the highest level of iron oxides for full coverage By using our foundation brush or fast application pad, you can transform this formula to anywhere from a medium to full coverage foundation. By using the concealer brush (or your fingers), you can intensify and control the coverage to cover almost anything! Perfect to use as a base before applying our All Day Eye Colors to help them blend easily. High pigment levels and yellow undertones conceal any purple/blue hues under the eye area. Helps to brighten up tired looking eyes It has non-sensitizing moisturizers in order to help cover drying acne marks and dehydrated sun-damaged skin without looking cakey. Page 4 August 13, 2012

7 Mattifying Mineral Foundation Broad Spectrum SPF 20 This foundation is highly water resistant, non-transferable, and will not block pores. This is the formula to use if you have very oily skin and it will keep you shine free and natural looking all day. No need for additional powder or blotting. This formula is also perfect for women with normal skin who simply like a matte finish. Features Oil-Absorbing ingredient Virtually waterproof and rub proof! No power needed for a matte finish Washes clean with makeup removing cleansers (will not clog pores) Works as a foundation and concealer Benefits Magnesium Sulfate helps to absorb excess oil and perspiration. Controls shine and helps maintain a matte finish all day and does not change color. Once set, this formula is perfect for brides and active women because it won t rub off or sweat off. No more layering foundation and powder on the skin. This formula starts out in a creamy liquid form and sets to an all day, very natural looking matte finish. Although this formula is highly water resistant, a good foaming or creamy cleanser will remove and dissolve the makeup efficiently By using our foundation brush or fast application pad, you can transform this all day matte formula anywhere from a light to full coverage foundation. By using the concealer brush you can intensify and control the coverage to cover almost any imperfection all day without worrying. Page 5

8 Foundation Color Selection these shades can be mixed to customize ALL Foundation Colors Amalfi Alabaster Amalfi Alabaster: Very pale, milky-white neutral undertone Portofino Porcelain Portofino Porcelain: Light. Very slight beige/yellow undertone Florentine Fair Florentine Fair: Medium beige with a yellow/neutral undertone (40% of our customers wear this color) Sienna Sun: Light tan olive complexion, Italian or Hispanic; yellow undertone Sienna Sun Tuscan Toast: Dark Olive, very tan. Very light African American or Indian skin tones Tuscan Toast Page 6 August 13, 2012

9 Cheek Color Perfect Color Blush Broad Spectrum SPF 20 Mimicking the natural color of a real human blush, each creamy color was developed to perfectly complement each foundation shade. Easy to blend, will not streak, fade or change color all day long. Provides a soft, moisturizing luminous finish Ultimate All Day Blush Matte Finish Sunscreen Blush - SPF 21 This creamy oil-free, broad spectrum UVA/UVB non-degradable oil-absorbing matte finish blush was created to go over our foundations for a touch of color. Mimicking the natural color of a real human blush, each color was developed to perfectly complement each foundation shade. Easy to blend, will not streak, rub off, or shine all day long. Soft, all day matte finish. Page 7

10 Blush Color Selection/Features and Benefits Amalfi Portofino AlabasterPorcelain Florentine Fair Sienna Tuscan Sun Toast Features Two formulas: Perfect Color Blush =Moisturizing Ultimate All Day Blush = Mattifying Mineral foundation Shades are the same names as foundations Multi-use Very concentrated, creamy consistency UVA/UVB SPF 20 Benefits Each formula was created to compliment and work best for different skin types and finishes. PCB helps to hydrate dry cheeks and provide a dewy flush and UADB helps to control oil and stay matte all day. Our blush shades mimic the natural flush of the foundation skin tone so if you wear, for example, the Florentine Fair foundation, you know for the most natural look, you will wear the Florentine Fair blush. Can be blended with the foundations for a pinker undertone and also can be used as an eye color. Only a tiny speck is needed for a full blush application. It looks so natural that you can t even tell you are wearing blush, no more heavy powder look! Broad Spectrum sun protection for the easily sun damaged check area to help further avoid hyper-pigmentation. Page 8 August 13, 2012

11 All Day Eye Colors All Day Eye Color Crease Proof Sunscreen Eye Makeup - SPF 15 These semi-matte cream eye colors that have built-in UVA/UVB sun protection and last all day without touchups. They are safe for contact lens wearers and sensitive eyes. These creamy colors blend on fast and easy using either fingertips or our special brushes. The first series of 7 shades are all neutrals from the palest milky white to the darkest espresso black-brown. An additional pale shell white or pink shimmer can be applied under the brow bone to highlight or used over the top of the matte colors to convert them to a soft shimmer color. All of our eye colors can also be used as eyeliners and brow fillers when used with our eye liner/brow brush. They are extremely crease resistant, water resistant and smudge proof. 9 shades of All day Eye Colors Include: Latte, Café Late, Cappuccino, Mocha Cinnamon, Café Mocha, Café Americano, Espresso, Perla Bianca, Perla Rossa Features Broad Spectrum UVA/UVB SPF 15 Creamy Formula Crease proof/water resistant Multi-Use Soft, neutral shades Benefits Very Gentle mineral sunscreen (titanium dioxide/ Zinc Oxide) Will not irritate delicate eye area and helps to prevent premature aging Only eye color in the world with SPF 15 No messy powers. Won t irritate contact lens wearers. Won t crease or smudge. Wears perfectly all day without touch up, even with oily eyelids. Rub proof for use as an all day eye liner and brow fillers when used with our special eye liner/brow brush. Coffee House cream to deep brown hues that can be blended together to create you own custom look. Can be worn natural or dramatic and work with all skin tones and age groups. Page 9

12 All Day Mineral Lip Color All Day Mineral Lip Colors are designed with intensified pigments to ensure exceptional staying power and they will not migrate into fine lines around mouth. You won t need a lip liner. These come in a tube with a wand so the application easy and they won t melt. Lips stay moist and color stays on for hours. Faith Hope Love Joy Bliss Nude, pinky beige Neutral plummauve Natural rose pink Rusty Plum Ruby Rouge Features Long lasting Intense pigments Moisturizing Universal shades Non-scented Benefits Lasts about 4 hours. Less re-applying throughout the day.* Iron oxides offer true mineral pigments combined with gentle dyes for unique colors Long lasting formula combined with a soft shine = 2 in 1 perfect lip product From nude pinky beige to an intense ruby red. These colors compliment most every skin tone and are suitable for everyday use, no matter what the occasion. For those who prefer no fragrance in their lip products. Page 10 August 13, 2012

13 Ultra Shine Mineral Lip Gloss Ultra Shine Mineral Lip Glosses hydrate, shimmer and come in five shades with a soft vanilla scent. Tease Sultry Flirty Foxy Vixen Sheer Nude, peachy-beige Sheer playful pink Sheer baby pink Sheer Violet Sheer Plum Raisin Features High Gloss Hydrating Soft Shimmer Sheer tinted color Vanilla Icing Scented Benefits Great long lasting shine without feeling sticky Keeps lips feeling soft all day Gives the illusion of fuller lips Playful, but natural looking Great smell, no after taste Page 11

14 Beyond Black Everlasting Eyeliner Crease -proof / Waterproof Mineral Eye Liner - (5ml /.17oz) If you ve been hunting for the perfect super black eyeliner, then look no further. Illuminare s Beyond Black blows away those watery, smeary, less than perfect eyeliners. This paraben free, waterproof formula takes on and outperforms even the biggest name brands out there and you get even more product. One jar will last for months and it doubles as an eye color for a dramatic, smokey- eye look. Simply apply it directly to the eyeliner brush or work from a palette and apply it onto your lash line for a smooth soft line. Begin from the inner corner of your lash line and glide outward. Unlike wax pencils that can tug on the delicate skin of the eyelid, our soft angled eyeliner brush glides gently across the lid with ease for a perfect line every time. Your eyeliner will last you 10X's longer than any pencil and will never fade or smear! Ingredients Ingredients: Isododecane, Iron Oxide (CI 77499), Cyclopentasiloxane, Hydrogenated Polycyclopentadiane, Disteardimonium Hectorite, PEG/PPG-20/15 Dimethicone, Trihydroxystearin, Nylon-12, Silica, Phenoxyethanol, Triethoxycaprylylsilane Page 12 August 13, 2012

15 Choosing the Most Flattering Eye Colors We currently have 7 neutral coffee house matte shades ranging from the palest Latte to the darkest Espresso and 2 shimmer shades to use as a highlighter or to mix with the matte colors, Perla Bianca (a white shimmer) and Perla Rosa ( a soft pale pink shimmer). Selecting the most flattering shades of eye color has more to do with the color of your eyes than anything else. When you want to enhance the color of your eyes, it is best to pick a shade of eye color that will bring that color to the forefront and not to overwhelm or compete with it. While there are no hard rules for using makeup colors, artists have long known that pairing too similar colors often takes away from the enhancement of the object of enhancement. For instance wearing bright blue eye shadow when you have light blue eyes will only make people notice your blue eye shadow, not your blue eyes. It is all a matter of personal choice but here are some suggestions for each eye color. For Blue Eyes: Try our light Latte under the apex of the brow for a highlighter, the Cappuccino or Mocha Cinnamon in the crease and the Café Americano as your eyeliner. Add a touch of Perla Rossa in the inner corner of the eye. For Gray Eyes: Try our Latte or Café Latte as your highlighter, the Café Mocha in the crease and the Café Americano or Espresso as eyeliner. Add a touch of Perla Bianca in inner corner of eye or add to highlighter. For Hazel Eyes: Café Latte is nice under the apex of the brow, Mocha Cinnamon, Cappuccino or Café Mocha look great in the crease and Espresso is nice as a liner. For Green Eyes: Our Café Latte under the apex of the brow, Mocha Cinnamon or Café Mocha is great for the crease and the dark brown Café Americano is a good choice for liner. Mix in Perla Rossa to change eye colors to a more purple hue to pick up eye color. For Brown Eyes: Café Latte is good for under the apex of the brow, Café Americano in the crease and Espresso is perfect as a liner. Add a touch of Perla Bianca to lighten up or highlight with. Page 13

16 How to: Illuminaré Application Tools & Tips How to advise your new customer on their unique new foundation Our formulas are very unique and different from anything else you have used before. It is important to use them properly for optimum results. Our tools are essential in helping the customer to apply our products correctly. It takes a little getting used to because these formulas have a much higher pigment concentration level than regular, non-mineral foundations. Begin with a clean face and prep skin with an oil-free moisturizer if needed. Fast Application Pad ONLY A PEA SIZED AMOUNT IS NEEDED FOR A FULL APPLICATION What it is: An elegant, soft, large fabric application pad that is washable and very durable. For those that prefer a sponge over a brush. Contains an antibacterial mesh center that won t absorb product with a soft smooth fabric exterior. Place in washing machine with towels or use gentle detergent by hand. Lay flat to dry. How to use it: Squeeze a pea sized amount to the pointed, beige side of the pad (top is only for decoration). Press into the center of the face and blend outward. This tool makes the application of the foundations or blushes very quick, even and easy. It helps to control the coverage of the product and (if needed) helps blend colors and formulas together for a custom look. Page 14 August 13, 2012

17 Foundation Brush What it is: Made of a super soft nylon with an oversized, large oval tip. Can be used to apply our foundation and blushes. Gives an air brushed flawless effect to the skin. To clean, simply wash (bristles only) with soap and water or use brush cleaner. How to use it: Either squeeze a pea sized amount directly into the brush and paint onto the face and blend OR work in one area at a time, adding more product as necessary. You may also use your fingers to apply the foundation or blush onto the face first, and then blend it out with the brush. Works well to blend colors and formulas together to highlight or contour the face. The foundation brush offers more controlled coverage around the hard to reach eyes, nose and lips. Page 15

18 Eye Color/Concealer Brush What it is: Made of a super soft nylon with a small oval tip. Use to apply our creamy eye colors or to use for spot concealing with our foundations. Eases eye color application and helps to blend colors together evenly. Also, helps to conceal blemishes and under eye circles with precise, controlled coverage. To clean, simply wash (bristles only) with soap and water or use brush cleaner. How to use it: Use this brush to apply and transform our foundations into concealer or use it to apply our creamy eye colors. For our foundations, apply a small amount of product to the brush and conceal imperfections such as blemishes, hyper-pigmentation and/or dark under eye circles. For the All Day Eye Colors, apply a very small amount of product to the brush and paint onto the desired area of your eye lid and blend. Eye Liner/Brow Brush What it is: A super soft, firm nylon angled tip to help convert our creamy eye colors to eye liners and/or brow filler. To clean, simply wash (bristles only) with soap and water or use brush cleaner. How to use it: Simply apply the product to the tip of the brush and glide onto eye lid and/or brow, adding more product as necessary. This is a great tool to use for women who have a problem with raccoon eyes throughout the day and/or have sparse eye brows that need filling in without smudging all day. Page 16 August 13, 2012

19 Helpful Ingredient Information Many people will ask you what makes us a mineral foundation and what other ingredients we use to create a liquid mineral foundation. Listed below are some of the main ingredients and terms we use: Active Minerals (sunscreen): Titanium Dioxide- Inert earth mineral used as a sunscreen ingredient in cosmetics. It protects skin from UVA and UVB radiation and is considered to have no risk of skin irritation (Sources: and Skin Therapy Letter, 1997, volume 2, number 5). Zinc Oxide- Inert earth mineral used as a sunscreen ingredient in cosmetics. Along with titanium dioxide, zinc oxide is considered to have no risk of skin irritation. It can also be an anti-irritant (calm redness and skin irritations) and potentially an antioxidant. (Sources: Journal of Postgraduate Medicine, July 2004, pages ; International Journal of Dermatology, July 2003, page 505; Wound Repair and Regeneration, May 2002, page 130; Alternative Therapies in Health and Medicine, May-June 2001, pages 49-56; and Scandinavian Journal of Plastic and Reconstructive Surgery, December 1994, pages ) Other minerals: Iron Oxides- pigmentation, Compounds of iron that are used as colorings in some cosmetics Other main ingredients: Deionized Water- purified water, solvent Glycerin- a humectant, Also called glycerol; it is present in all natural lipids. It can be manufactured by the hydrolysis of lipids. It can also be synthetically manufactured. Glycerin shores up the skin's natural protection by filling in the area known as the intercellular matrix and by attracting just the right amount of water to maintain the skin's homeostasis. There is also research indicating that the presence of glycerin in the intercellular layer helps other skin lipids do their jobs better (Sources: American Journal of Contact Dermatitis, September 2000, pages ; and Acta Dermato-Venereologica, November 1999, pages ). Cetyl Dimethicone- a skin conditioner, Substance derived from silica. The unique fluid properties of silicone give it a great deal of slip and in its various forms it can feel like silk on the skin, impart emolliency, and be a water-binding agent that holds up well, even when skin becomes wet. In other forms, it is also used extensively for wound healing and for improving the appearance of scars (Source: Journal of Wound Care, July 2000, pages ). Page 17

20 Popular Terms: UVA/UVB - Ultra-Violet A radiation. The sun produces a range of ultra-violet (UV) radiation. Skin damage such as wrinkling, skin discoloration, sagging, and coarse texture is a consequence of unprotected sun exposure due to the cumulative effect of the sun s UV radiation. UVA and UVB radiation are the portions of the sun s rays that cause this damage. UVB radiation causes sunburn, while UVA radiation does not produce any short-term evidence of skin damage. Nonetheless, UVA radiation creates serious cumulative changes in skin that may be far greater than the sunburn caused by UVB radiation. Research has shown that unprotected exposure to UVA rays can, within one week, create distinct injury, such as inflammation, abnormal cell production, stratum corneum (outer layer of skin) thickening, depletion of immune-stimulating cells, and evidence of the possibility of elastin deterioration (Sources: Journal of the American Academy of Dermatology, May 2001, pages ; Bulletin of the Academy of National Medicine, 2001, volume 185, number 8, pages ; Photodermatology, Photoimmunology, and Photomedicine, August 2000, page 147; and Journal of the American Academy of Dermatology, January 1995, pages 53 62). To be effective, sunscreens must protect skin from both the sun s UVA and UVB radiation. In the United States, there are only three ingredients that are approved by the FDA that protect across the full UVA range: titanium dioxide, zinc oxide, and avobenzone (also called Parsol 1789 and butyl methoxydibenzoylmethane). Outside of the United States, Mexoryl SX is also used. (Sources: International Journal of Pharmaceutics, June 2002, pages 85 94; Photodermatology, Photoimmunology, Photomedicine, August 2000, pages and and Skin Therapy Letter, Volume 2, Number 5, 1997.) SPF - Sun protection factor - It is a number assigned to a product that identifies its ability to protect the skin from sunburn or to protect the skin from turning pink or red when exposed to sun. SPF numbering is regulated by the FDA. It is a measure of the amount of time a person can stay in the sun without getting burned if a sunscreen is applied. Since sunburn results from UVB exposure, not UVA radiation, SPF is primarily a measure of UVB protection. At this time, there is no numbering system to indicate the level of protection a sunscreen can provide from UVA radiation, which affects the deeper layers of skin. Active Ingredients - the part of an ingredient label that must adhere to specific regulations mandated by the FDA. Active ingredients must be listed first on an ingredient label. The amount and exact function of each active ingredient is controlled and must be approved by the FDA. Active ingredients are considered to have a pharmacological altering effect on skin, and these effects must be documented by scientific evaluation and approved by the FDA. Active ingredients include such substances as sunscreen ingredients, skin-lightening agents, and benzoyl peroxide. Page 18 August 13, 2012

21 Ingredients Moisturizing Mineral Foundation - SPF-20 Active Ingredients: Zinc Oxide-7% & Titanium Dioxide-2.4% Ingredients: Water, C12-15 Alkyl Benzoate, Styrene/Acrylates Copolymer, Glycerin, Cetyl Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Panthenol, Magnesium Sulfate, Phenoxyethanol, Isopropyl Titanium Triisostearate, Alumina, Polyhydroxystearic Acid, Silica, Potassium Sorbate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77492, CI 77491, and CI 77499) Concealing Mineral Foundation - SPF-20 Active Ingredients: Zinc Oxide-5% & Titanium Dioxide-4.4% Ingredients: Water, C12-15 Alkyl Benzoate, Styrene/Acrylates Copolymer, Glycerin, Cetyl Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Panthenol, Magnesium Sulfate, Phenoxyethanol, Methyl Glucose Sesquistearate, Isopropyl Titanium Triisostearate, Alumina, Polyhydroxystearic Acid, Potassium Sorbate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77492, CI 77491, and CI 77499) Mattifying Mineral Foundation - SPF-20 Active Ingredients: Zinc Oxide-7% & Titanium Dioxide-2.4% Ingredients: C11-13 Alkane/Cycloalkane, Cyclopentasiloxane, Water, Aluminum Starch Octenylsuccinate, Styrene/Acrylates Copolymer, Lauryl Methacrylate/Glycol Dimethacrylate Crosspolymer, Ethylene/Propylene/Styrene Copolymer, Butylene/Ethylene/Styrene Copolymer, Glycerin, Cetyl PEG/PPG-10/1 Dimethicone, Cetyl Dimethicone, Cetyl PEG/PPG-18/18 Dimethicone, Panthenol, Magnesium Sulfate, Phenoxyethanol, Hydrated Silica, Triethoxycaprylylsilane, Silica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77492, CI 77491, and CI 77499) Perfect Color Blush - SPF-21 Active Ingredients: Zinc Oxide-7% & Titanium Dioxide-2.4% Ingredients: Deionized Water, C Alkyl Benzoate, Iron Oxides, Glycerin, Cetyl Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Styrene/Acrylates Copolymer, Panthenol, Magnesium Sulfate, Isopropyl Titanium Triisostearate, Alumina, Benzalkonium Chloride, Polyhydroxystearic Acid, Silica Ultimate All Day Blush - SPF-21 Active Ingredients: Zinc Oxide-7% & Titanium Dioxide-2.4% Ingredients: C11-13 Isoparaffin, Iron Oxides, Decamethyl Cyclopentasiloxane, Cyclomethicone, Deionized Water, Aluminum Starch Octenylsuccinate, Lauryl Methacrylate/Glycol Dimethacrylate Crosspolymer, Ethylene/Propylene/Styrene Copolymer, Butylene/Ethylene/Styrene Copolymer, Styrene/Acrylates Copolymer, Glycerin, Cetyl PEG/PPG-10/1 Dimethicone, Panthenol, Phenoxyethanol, Dimethicone Copolymer, Cetyl Dimethicone, Hydrated Silica, PEG/Ppg-20/15 Dimethicone, Alumina, Triethoxycaprylylsilane, Magnesium Sulfate, Methylparaben, Butylparaben, Ethylparaben, Propylparaben All Day Eye Colors - SPF-15 Active Ingredients: Zinc Oxide-5% & Titanium Dioxide-4.4% Ingredients: Cyclomethicone, Iron Oxides, Decamethyl Cyclopentasiloxane, Quaternium 18 Hectorite, Lauryl Methacrylate/Glycol Dimethacrylate Crosspolymer, Dimethicone Copolymer, Propylene Carbonate, Phenoxyethanol, Triethoxycaprylylsilane, PEG/ Ppg-20/15 Dimethicone, Alumina, Methylparaben, Butylparaben, Ethylparaben, Propylparaben All Day Mineral LipColor Ingredients: Dimethicone, Dimer Dilinoleyl Dimer Dilinoleate, Phenyl Trimethicone, Isododecane, Synthetic Wax, Mica, Trihydroxystearin, Isopropyl Titanium Triisostearate, Cyclopentasiloxane, Cyclohexasiloxane, Isopropylparaben, Isobutylparaben, Butylparaben May Containe: Titanium Dioxide, Iron Oxides, Yellow 5 Lake, Red 7 Lake, Blue 1 Lake UltraShine Mineral LipGloss Ingredients: Dimethicone, Phenyl Trimethicone, Dimer Dilinoleyl Dimer Dilinoleate, Isododecane, Trihydroxystearin, Mica, Isopropyl Titanium Triisostearate, Synthetic Wax, Artificial Flavor, Isopropylparaben, Isobutylparaben, Butylparaben May Containe: Titanium Dioxide, Iron Oxides, Yellow 5 Lake, Red 7 Lake, Blue 1 Lake Beyond Black Everlasting Eyeliner Ingredients: Isododecane, Iron Oxide (CI 77499), Cyclopentasiloxane, Hydrogenated Polycyclopentadiane, Disteardimonium Hectorite, PEG/PPG-20/15 Dimethicone, Trihydroxystearin, Nylon-12, Silica, Phenoxyethanol, Triethoxycaprylylsilane We omit all oils, plants extracts, fragrances, artificial dyes, animal derivatives, carmine, mica, talc, bismuth oxychloride or gluten. (excluding LipColor & LipGloss for artificial color) All of our foundations, blushes & eye colors have passed certified independent lab tests on people for SPF, Broad Spectrum Protection from UVA and UVB, skin sensitivity & photo toxicity by the AMA Labs in New York. The Mattifying Mineral Foundation & Ultimate All Day Blush have, in addition, passed a water resistance test that shows that they can maintain an SPF 20 after 80 minutes of underwater exposure. Page 19

22 Overcoming Objections, a.k.a. Selling Opportunities The following objections can be turned into sales opportunities. Opportunity: I don t wear makeup your response: You don t wear makeup because it takes too much time? Feels heavy? This product can be applied in seconds with our fast application sponge and it feels virtually weightless while it protects you from further sun damage and makes you look younger instantly, but you won t believe me until you try it- Here let me show you on the back of your hand! Opportunity: I don t need anything but my sunscreen your response: Did you know all Illuminaré foundations are sunscreen SPF 20? That is good especially if it has titanium and zinc oxide in it which is what our sunscreen makeup is made of, but if it doesn t have those minerals in it as active ingredients did you know that you are still getting massive amounts of UVA radiation everyday which leads to the breakdown of your skin s collagen and leads to wrinkling and possibly skin cancer? Look at the ingredients in Illuminaré; every single product is made with these two minerals. In addition, it makes you look fantastic too! Opportunity: I don t wear makeup because it breaks me out - your response: I understand your concern about breaking out. Fortunately, all of Illuminaré cosmetics are made with the gentlest non sensitizing ingredients and are recommended by all Dermatologists. The creamy liquid formulas merely sit atop the skin. Breakouts are caused by an accumulation of dead skin cells and bacteria inside the pores, so a good cleansing and disinfecting product is the key to clear skin, yet breakouts are often blamed on makeup products. Illuminaré is sold in many acne skin care clinics because of its noncomedogenic and non-sensitizing ingredients. It also contains Zinc Oxide, which is calming agent excellent for inflamed skin. However, no skin care regime is going to keep your skin beautiful for long if it does not involve protection from UVA, so here let me show you how Illuminaré formulas feel and how they protect as well as beautify on contact. Opportunity: Well, I m using brand and have been happy with it for years. I don t see the need to switch. your response: I totally understand that it takes a long time to find a good makeup and that you are a loyal fan when you find one, however, new technology has allowed Illuminaré to formulate a multi-purpose makeup line that has been fast becoming the favorite of many women like you who were once sworn to using as you are now. (Ask her if her foundation does all the things that Illuminaré does?). All it takes for you to become convinced is to give it a try and it only takes a second, here let me show you on your jaw line. (Once she sees the difference, it is an instant sell.) Opportunity: I m in between shades and don t want to have to mix, I think I ll wait until you create more colors. - Your response: I understand that mixing two colors is not the most convenient thing to do, and the company is working towards the goal of expanding the line. However, we Page 20 August 13, 2012

23 cannot give you an exact time when that may be and waiting until then deprives you of the beauty and sun protection benefits you can have right now. In addition, look how fast you can combine two drops on this fast application sponge to make your own custom color! Just a few seconds and it s done! Let me show you a little makeup artist secret that is used on top stars to get an instant lift to the face! Use the lighter up on top of the cheekbones and down the center of the face and see the effect! Opportunity: This makeup feels thick to me, I like a more sheer feeling your response: At first some people may think that the formulas are too thick but when they learn the correct way to apply them they are amazed at how very little they need to use, here let me show you using our fast application sponge. If we put some moisturizer on first, it will help the foundation blend on easily. Opportunity: I m in a hurry and don t have time. I hear what you ve been saying, I ll come by another time -your response: I know what you mean, there doesn t seem to be enough hours in the day anymore! Ask them to take home a brochure. That way you will be able to read about the product at home. (This is the last resort.) Page 21

24 The Art of the Add-on Sale An Add-on Sale is when you suggest another item to the customer in addition to the items requested. Many times staff simply take orders and ask, Is there anything else I can get for you today to often hear, no thanks as the reply. She did not ask the customer an open-ended question. This is a mistake. When you have a customer who is willing to purchase an item, why not suggest another? They may not be aware of the other items, they may have forgotten about them or they may not be aware of there special benefits and what that means to them. All it takes is a suggestion. Some of the best sales people start out with a customer requesting only one item and end up selling over five or more! Nevertheless, the key is to Suggest and Not Push. Customers know if they are being pushed into buying products they feel they do not need. Therefore, the first thing to do is to establish the need, then fill it. If after you suggest an item they still insist, they do not need it or want it. Stop! You will risk damaging their trust in you to look after their needs and to be respectful of their wishes. Some of the best suggestions begin with a question. Here are some ways to begin learning the art of the Add-on Sale. May I ask, (name) what kind of eye shadow are you using now? Does it contain sunscreen for your delicate eye area? Ours do, UVA/UVB SPF 15! In addition, they can be used to fill in brows and line the eyes as well saving you money and time! What color eyes do you have? Let me suggest that you try our. They would make the color of your eyes really stand out and they do not crease or fade all day! If you have oily eye lids Café Latte as a base. If you have normal to dry eye lids, use Concealing formula as a base. (Name) May I ask what kind of blush you are wearing now? Did you know that each of our blushes is made to specifically go with each foundation shade to perfectly duplicate your own natural blush and they have the same SPF of 20! Since you have the in color today, May I suggest that you get the matching blush? May I ask what you are using to apply the foundation with (fingers/latex sponge)? I think that our fast application sponge would not only make application faster and more natural looking but to sterilize it all you have to do is throw it in the washing machine and it is clean! (Unlike using the rubber cosmetic sponges or your fingers) May I suggest that you get one today with your foundation? (You can also use the add-on sale here and show them the foundation brush, eye color/concealer or eyeliner/ brow brush.) May I ask if you sometimes need a little more coverage? Well, even though you have purchased a tube of Moisturizing or Mattifying, some people find Page 22 August 13, 2012

25 that having a tube of the same color in the Concealing formula is great for those days when you need a little more cover up. It is also a great for hiding under eye circles, blemishes, redness and it makes an excellent eye color base as well, May I add this to your order today? These are only some of the ways you can increase sales through Add-on selling techniques. It is merely making your clients aware of the other choices they have and reminding them. We are only here to make sure they get the fullest benefits from Illuminaré Cosmetics and you are whom they rely on for this! Professional sales people will always keep the customer s interest and her needs in mind for the future. Building her trust in you is important. It is better to suggest than to push so that you remain in her trust. It is also better to suggest than to merely take orders, otherwise you are not fully helping her to know what other great products she may be missing out on! Page 23

26 Foundation Formula Selection: Quick Reference Moisturizing Mineral Foundation SPF 20: Normal to dry skin types Broad spectrum UVA/UVB: Zinc Oxide & Titanium Dioxide Dewy, natural finish Moisturizing (Glycerin) Sheer to moderate coverage Can be used following laser treatments, plastic surgery, microdermabrasion, etc. Concealing Mineral Foundation SPF 20: Normal to Combination skin types Broad spectrum UVA/UVB: Zinc Oxide & Titanium Dioxide Semi-matte finish Medium to full coverage May be used as a foundation or as a concealer Excellent for covering broken capillaries, Rosacea, dark under eye circles, and is great for covering post surgical bruising Makes a great eye color base Mattifying Mineral Foundation SPF 20: Normal to Oily skin types Broad spectrum UVA/UVB: Zinc Oxide & Titanium Dioxide Oil-absorbing matte finish Medium to full coverage Non transferable, won t rub off on clothing For drier skin types that desire an all day or matte foundation apply an oil-free moisturizer underneath Page 24 August 13, 2012

27 Frequently Asked Questions 1. How do I know what color to pick? We suggest buying a trial pack of the three formulas in three of the middle shades if you are not sure what to get. We offer five shades in the full size tubes. Try matching your face to the color of your neck and chest area, for a more natural look. If you feel you may be in between shades, you can combine two colors and create a custom match or use a lighter shade to highlight or a darker shade as a bronzer! 2. What formula would be best for me? Everyone s skin changes from day to day and can be dry, normal or oily depending on a number of factors. If you tend to have dry skin or live in a very dry climate, choose Moisturizing Formula. If you have normal, combination, or problem-prone skin, choose the Concealing formula. If you live in a humid climate, desire an all day foundation, or have very oily skin, choose the Mattifying formula. It absorbs excess oils and it is also non-transferable, so it does not rub off! 3. Is there sun protection in all of your cosmetics? All of our products contain both micro-fine titanium dioxide and micro-fine zinc oxide active ingredients. These are recommended by Dermatologists and Plastic Surgeons as being the two of the best broad spectrum non - chemical sunscreen ingredients available. They stay at the same protection factor all day. All of our products have been formally tested for both UVA and UVB and have an SPF rating ranging from SPF 15 for eye colors and SPF 20 for foundations and blushes. The makeup is formally labeled Broad Spectrum. 4. Are your products non-comedogenic and hypo-allergenic? We don t label our products as such because the terms are not recognized by the FDA as having any value. Yet, all of our ingredients were selected to be non-sensitizing and gentle enough to be used even after laser resurfacing. Our line is carried in many acne skincare clinics for its outstanding ingredients as well. 5. I cannot use products that contain salicylate or plant extracts. Does your makeup have these ingredients? No. We made them without any salicylate or plant extracts, so they are perfect for those of you who need salicylate free products and for those with sensitive skin or allergies like fibromyalgia. 6. Does it contain Gluten? Parabens? Nano- Particles? Do you test on animals? We never test on animals or use any of the above ingredients. 7. Can you tell me what the ingredients are? They are printed on every product box and available on our website. 8. What if I fall asleep with the products on will that harm my skin? All the products are so gentle and safe you can sleep in them. 9. Do I need a special eye shadow base before I put them on? No, in fact if you have very oily eyelids you can just brush the colors on directly to the skin and they will not crease or move all day. We recommend that people with normal to dry eyelids use a touch of Concealing formula on the lids before applying the eye colors to help them blend on easy without drying too fast. 10. How do I care for my brushes and sponges? Make sure to always clean your sponge or brushes with soap and water after use to keep them fresh for the next use. Our nylon foundation and concealer brushes can be cleaned Page 25

28 with soap and water. Make sure only the bristles (and not the handle) are exposed to water. The Fast Application Sponge is machine washable and will not break down. 11. Can I use treatment products underneath the foundations? Yes. It is perfectly fine to use Retin-A, glycolic acid, vitamin C serums and other treatments under our foundations because our formulas will not cause any interference with their effectiveness. 12. Do I need to reapply the makeup to keep the SPF the same during the day? No, unlike cosmetics that use chemical sunscreen ingredients that break down and degrade in effectiveness during the day, you don t need to reapply our product to keep the same SPF or same level of UVA protection. Our non-chemical sunscreen minerals stay the same all day long as long as they are on the skin. 13. Is this makeup good to use following micro-dermabrasion or Laser Resurfacing treatments? You can wear the Moisturizing Formula or the Concealing Formula immediately following any micro-dermabrasion treatment to decrease inflammation and to cover any redness. You must have your Dermatologist approve of when to begin using any makeup after your skin has healed following laser resurfacing. 14. What if I have dry skin but want the matte finish of the Mattifying formula? If you have dry skin but still want the finish of your skin to look matte, you can still use the oil-absorbing Ultimate formula provided you use a good moisturizer underneath and use the Concealing formula underneath the eye and on eye lid area. 15. Do you use any animal or insect derived coloring agents? No we do not use any animal or even insect derived ingredients or coloring agents like Carmine which is crushed shells of certain cactus dwelling beetles. 16. Can I use the blush colors on my eyelids? Yes, they make a very pretty base to use before blending our neutral eye colors over them especially the Alabaster and Porcelain blush colors. 17. What cleanser should I use? Any good foaming cleanser will remove the makeup. Dermatologist recommended products and Dove, Basis or Neutrogena cleansing bars work well too. The Mattifying Mineral foundation and the eye colors are more difficult to remove. You may use a silicone based cleanser or use a washcloth in conjunction with your current face wash. 18. Will your foundation change colors on me during the day? Our foundation colors are made of pure intense pigments (iron oxides). We don t use artificial dyes or carmine to color any of our foundations or blushes. 19. Will I need to touch up with powders? There is no need to touch up unless you briskly wipe your skin with a cloth or rub hard and remove some of the product from the skin. The Moisturizing Formula and the Concealing Formula formulas will stay on if you don t rub them off, but the Mattifying formula will not move, budge or come off even if you rub it with a towel all day until you use a cleanser to remove it. Translucent powder can be used over the Moisturizing Formula and the Concealing Formula if desired, but the Mattifying formula is so ultra-matte that powder isn t needed at all. Page 26 August 13, 2012