The new lingerie with the anti-aging effect

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1 The new lingerie with the anti-aging effect

2 2/3 Hyaluronic acid - skin regeneration the natural way The ability to retain water in the body is vital for the youthful freshness of the skin. The natural junction of human cells accounts for the moisture and elasticity of the skin because 50 % of the hyaluronic acid present in the body is concentrated in the skin. But as we age our skin cells gradually lose their ability to form hyaluronic acid. There is also a decrease in the production of collagen. This natural process leads to reduced elasticity of the skin and the appearance of wrinkles. Conversely, a good balance of hyaluronic acid keeps the skin supple and is the key to looking youthful. THE WATER RETENTION EFFECT Hyaluronic acid is a glycosaminoglycan which is a basic constituent part of the connective tissue and plays a role in cell proliferation and cell migration. Hyaluronic acid is capable of retaining very large amounts of water relative to its mass (up to six litres of water per gramme). The vitreous body of the eye, for example, is made up of 98 % water and just 2 % hyaluronic acid. It is necessary for the body to be supplied with moisture via the skin - and possible for the absorptive capacity of the skin to be stimulated.

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5 The GOLDEN idea: Nanotechnology intensifies the effect It is possible with nanotechnology to create a large surface area from molecular-scale particles. Years of cuttingedge research have spawned a unique material based on this innovative technology: NYG (Nylgold ) nanosystems. The method involves the bonding of hyaluronic acid (HA) molecules directly on the surface of 24-carat gold nanoparticles, thus generating a nanosystem with revolutionary biological properties. The nano- Nylgold contains more than four billion NYG gold nanoparticles per m 2. particles form a new kind of nanostructure comprising the gold nucleus and the hyaluronic acid shell. Each individual gold nanoparticle carries hundreds of hyaluronic acid molecules. In contrast to cosmetics, NYG acts directly on the skin cells and supplies them with moisture. The gold speeds up and intensifies the absorption of the hyaluronic acid by the cells. This effect has been exploited by Nylstar for textile fibres. NYG nanosystem: nanoparticles from the fibre penetrate the skin. The nanoparticles only penetrate the epidermis. They do not permeate the dermis and therefore do not pass into the bloodstream.

6 6/7 The health-giving fibre for your beauty sleep Based on medical research with chemical substances, yielding excellent results for nanoparticles with a 24-carat gold base material, the company NYLSTAR had the idea of applying this principle to textiles. Having the capacity of a natural substance, the nanoparticles of hyaluronic acid were brought together with nanoparticles of 24-carat gold. This combination of nanoparticles was added to polyamide 6.6 during the spinning process. Contact with the skin causes the product to take effect in the rapid intensive absorption of hyaluronic acid by the skin. Nylgold functions like any other nylon fibre and requires no special finish in order to be incorporated into woven or knitted fabrics. POMPADOUR Gold anti-aging lingerie has been enhanced with this fibre.

7 Nylgold the anti-aging fibre Nylgold the anti-oxidant fibre Nylgold the moisturising fibre Variation of the hydration parameter on the forearm Cells treated with NYG nanoparticles had an increase in hyaluronan production of over 60 % in comparison with untreated skin. Vitamin C is regarded in the scientific world as a reference for all reactions with oxidants. Pure Vitamin C is 100 % antioxidant Normal fabric 49 % Nylgold 84 % How Nylgold fibres work in comparison with cosmetics The in vivo moisturising action on the NYG active agents was demonstrated in clinical trials A cosmetic cream was developed to evaluate the moisturising action of NYG nanoparticles The results were still almost fully reproduced even after 500 washes. The emigration level is 0.06 % particles per wash.

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9 Booming health market: Quality lingerie for people with purchasing power The market for health and beauty products is booming, as is the market for fitness programmes and spa treatments focusing on relaxation and the feel-good factor. There are quite specific reasons for this. Two major factors which are coming together are the increase in life expectancy and the purchasing power of the baby boomer generation who are willing to pay a high price for health and good looks. Appearance and youthfulness are also factors for success in professional life which is why the target group is continually expanding with ever younger career-minded people. This market has an eager appetite for new ideas with a clear message in support of these goals and with the ability to satisfy the desire for eternal youth. Not only does POMPADOUR Gold antiaging lingerie perfectly meet the needs of this market but it is a new and highly exclusive product aimed at a target market which is enquiring about top solutions and not about the price. The POMPADOUR Gold anti-aging lingerie collection thus marks the launch of a new exclusive product on the booming health and beauty treatment market. OUR BUSINESS PARTNER AND EXCLUSIVE SUPPLIER The philosophy of NYLSTAR alludes to a constant quest for innovation. The focus is on the development of new concepts in textiles with benefits designed to bring a clear improvement to the quality of life. State-of-the-art fibre technology has been used in the making of Nylgold - a milestone in the development of textiles - and in the creation of Dermawear with 24-carat gold nanoconjugates. Gold symbolises luxury, aspiration and beauty. It also stands for continuous and effective care of the skin. Once again NYLSTAR has found the innovative touch in its development of futuristic materials and clothing fabrics.

10 10/11 Kisses the skin. Soothes the soul. POMPADOUR Gold anti-aging lingerie is made of soft flowing fabric which gently drapes around your figure in delicate folds. Light as a feather and pleasing to the skin from the very first touch. Extremely comfortable to wear Kind and pleasant to the skin (See certificates below) Dermatologically tested (See certificates below) POMPADOUR Gold anti-aging lingerie contains: MicroModal Nylgold (polyamide) Elastane

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13 The cool caress of a summer breeze

14 14/15 The exclusive quality of POMPADOUR Gold anti-aging lingerie shines through the golden hallmark and the golden pearl pendant, bringing a feel of distinction to the air from the first encounter.

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16 16/17 Various tests and experiments have been carried out to verify Cells treated with NYG nanoparticles had an increase in hyaluronan production of 60 % in comparison with untreated skin. Vitamin C is regarded in the scientific world as a reference for all reactions with oxidants. Pure Vitamin C is 100 % antioxidant, Nylgold 84%, and normal fabric 49 %.

17 that Nylgold is absolutely safe to wear. Hypo-allergenic. Dermatologically tested. Moisturising action of hyaluronan.

18 18/19 The nanoparticles only penetrate the epidermis. They do not permeate the dermis and therefore do not pass into the bloodstream. Mode of action of gold.

19 The rate at which hyaluronic acid is released to the skin is 0.6 % every 72 hours.

20 by ESGE-Textilwerk Maag GmbH & Co. KG ESGE-Textilwerk Maag GmbH & Co. KG Sonnenstrasse Albstadt-Ebingen Germany Phone +49 (0 ) 74 31/57 80 Fax +49 (0 )74 31/ verkauf@esge.de