Nutrition Business Journal

Transcription

1 2008 The business of supplying, manufacturing and marketing Natural & Organic Personal Care Products in the United States With quantitative and qualitative analysis of 12 product categories, 6 sales channels and over 10 years of continuous research. Written and Researched by: Nutrition Business Journal New Hope Natural Media, Penton Media, Inc Pearl Street, Suite 200 Boulder, CO

2 Nutrition Business Journal, NATURAL & ORGANIC PERSONAL CARE MARKET Natural & Organic Personal Care Market Overview Overview Review NBJ Forecast: A Promising Future Commonly Used Terms & Definitions Sales Channels Definitions N&OPC Industry Issues PC Products Take On Organic Challenge Finance & Investment in Natural & Organic Personal Care Market Companies Uniting for Natural Standards Performance-Guaranteed: The Role of Efficacy in N&OPC Smoothing Out Confusing Cosmetic Claims Consumer Confusion Understandable in N&OPC Organic Consumers Association consumer survey results Campaign for Safe Cosmetics Discusses Federal Legislation Effort to Define Natural Delayed Organic Standards May Shake Up N&OPC Market European Natural & Organic Personal Care Personal Care Labels Sell Confidence In Europe NBJ s 2007 Natural & Organic Personal Care Survey Results Sales Channels Multi-Channel Approach: Combining DRTV, Internet & Others Spas and N&OPC MLMs: Demographics and Personal Selling Help in Personal Care Internet: Drugstore.com Nurtures Growth Selected Product Categories Cleaning the House: Natural Household Cleaners Sweep It Up Dietary Supplements for Inner Beauty Mineral Makeup Taps Earth s Inner Beauty Natural Makeup Tops Personal Care Category Shoppers Shower Dollars on Liquid Soaps Natural & Organic Soap Hand Sanitizers Market Booms Customers and Sales Glow With Sunless Tanners Eyecare N&OPC Skincare Natural Deodorants Men s N&OPC Products Fragrances vs. Essential Oils Natural & Organic Perfume Sales Bloom Natural Feminine Care Becoming More Appealing to Consumers Oral Care: Teeth Whitening Goes Green Oral Care Ingredients Penton Media 2

3 NBJ s Natural & Organic Personal Care Report Green Tea & Skin Health Natural & Organic Hair Care Herbs And Supplements Help Hair Care Ingredient Issues Ingredients in the personal-care market Aloe Vera Efficacy Opens New Applications Paraben Concerns Stimulate Reformulations Divided on Peptides, United on Parabens; The Anti-Aging Boom Customers Itching for Allergen-Free Personal Care Alternatives COMPANY PROFILES Abkit Inc. (Camocare) Alba Naturals Inc Aloe Commodities Inc (contract manufacturing) Annemarie Borlind of Germany Inc Aubrey Organics Avalon Natural Products Inc. (Alba, unpetroleum) Aveda (Estee Lauder) Bare Escentuals Bath & Body Works (Limited Brands Inc.) Better Botanicals Breath Assure California Baby Botanical Skin Care Canus Vermont LLC Clorox (Burt's Bees) Colgate (Tom's of Maine) Country Life (Desert Essence) derma e Natural Bodycare Dr. Bronners Dr. Hauschka Earth Essentials Inc (Earth Science) EB Botanicals LLC (Ecco Bella) Emerita EO Products Erbaorganics Frontier (Aura Cacia) Fuchs Natural Toothbrushes Gabriel Cosmetics Inc Giovanni Cosmetics, Inc Hain Celestial Group Herban Cowboy Herbatint Honeybee Gardens Indigo Wild Innersense Organic Beauty Jason Natural Products Penton Media 3

4 Nutrition Business Journal, Jurlique Kettle Care Kiss My Face Laboratorios Phergal, S.A. (Tints of Nature, Herbaceuticals, Naturcolor, Naturtint and Lotus Brands) Lafe's Natural Bodycare Lavera Levlad Inc. (Nature's Gate) Lily of the Desert Masada MyChelle Dermaceuticals N.V. Dr. Perricone, M.D. Cosmeceuticals Natural Dentist NeemAura Naturals Nonie of Beverley Hills Nutribiotic Origins Organics (Estee Lauder) Orjene Company Inc. (Bot by Jason) Pangea Organics Para Laboratories (Queen Helene) - acquired by Hain Peelu Prima Fleur Botanicals, Inc. (contract mfgr.) Pure & Basic Products Quantum (Ireland) Rachel Perry Inc Radius Reviva Labs Inc Scandinavian Formulas ShiKai Simplers Botanical Co Skin Eternal (Source Naturals) Sonoma Soap Co Suncoat TerrEssentials The Body Shop (L'Oreal) Thursday Plantation Tisserand Weleda Inc Z mei Zia Natural Skincare Penton Media 4

5 NBJ s Natural & Organic Personal Care Report 2007 Figure 01 U.S. Natural & Organic Personal Care Consumer Sales ($Mil), Figure 02 U.S. Natural & Organic Personal Care vs. Total Conventional HBC, , 2008e-2017e... 8 Figure 03 Annual Growth of Sales of U.S. Natural & Organic Personal Care vs. Conventional, Figure 04 Annual Sales and Growth of U.S. Natural & Organic Personal Care vs. Total HBC, Figure 05 Annual Sales and Growth of U.S. Natural & Organic Personal Care vs. Total HBC, Figure 06 U.S. Natural & Organic Personal Care Breakdown in 2007 ($Mil) Figure 07 U.S. Natural & Organic Personal Care Breakdown: ($Mil) Figure 08 Natural & Organic Personal Care (N&OPC) Sales by Product: ($M) Figure 09 Natural & Organic Personal Care (N&OPC) Sales by Product: ($M) Figure 10 U.S. Conventional Health & Beauty Care Market vs. Natural & Organic Personal Care in 2007: Figure 11 U.S. Conventional Health & Beauty Care Market vs. Natural & Organic Personal Care in Figure 12 Top Core U.S. Natural & Organic Personal Care Companies*: (2007 wholesale N&OPC sales) Figure 13 Natural & Organic Personal Care Sales & Growth, Historical & Forecast e ($Mil) Figure 14 Natural & Organic Personal Care Sales by Channel Forecast e ($Mil) Figure 15 Natural & Organic Personal Care Sales by Product Forecast, ($Mil) Figure 16 Personal Care Companies on Ingredients Figure 17 Keeping Labels Legal, Table I Figure 18 Keeping Labels Legal, Table II Figure 19 Meaningless Labels by Greenguide.com Figure 20 Greenguide s Dirty Dozen Chemicals in Cosmetics, Table I. 44 Figure 21 Greenguide s Dirty Dozen Chemicals in Cosmetics, Table II 45 Figure 22 Organic Consumer Association Survey Results Figure 23 NBJ s 2007 N&OPC Survey Results Price Premium Figure 24 NBJ 2006 Survey: Average Price Premium for N&OPC Products Figure 25 NBJ s 2007 N&OPC Survey Results Importance of Scientific Research Penton Media 5

6 Nutrition Business Journal, Figure 26 NBJ s 2007 N&OPC Survey Results Importance of establishing and enforcing organic standards Figure 27 NBJ 2006 Survey: Importance of Organic Standards for N&OPC Products Figure 28 NBJ s 2007 N&OPC Survey Results Future Growth of Selected N&OPC Categories, Table I Figure 29 NBJ s 2007 N&OPC Survey Results Future Growth of Selected N&OPC Categories, Table II Figure 30 NBJ s 2007 N&OPC Survey Results Critical Industry Issues Figure 31 NBJ s 2007 N&OPC Survey Results Critical Internal Management Issues Figure 32 NBJ 2006 Survey: Internal Management Issues & Company s Performance Figure 33 U.S. Natural & Organic Personal Care Breakdown in 2007 ($Mil) Figure 34 SPINSscan Natural Data, Natural Supermarkets: Body Care Products Figure 35 SPINSscan Natural Data, Natural Supermarkets: Household Cleaners & Supplies Figure 36 IRI: Natural & Organic Personal Care Mass Market Data, Main Categories, Figure 37 IRI: Natural & Organic Personal Care Mass Market Data, Skin Care and Soap, Figure 38 Leading MLM Companies in N&OPC (2005) Figure 39 Natural & Organic Personal Care (N&OPC) Sales by Product: 2007 ($mil) Figure 40 GreenGuide s Recommended Safer Cosmetic Foundation and Powder Products Figure 41 GreenGuide s Recommended Safer Cosmetic Lip Products 84 Figure 42 GreenGuide s Recommended Safer Eye Cosmetic Products Figure 43 Safety Guide to Children s Personal Care Products, Table I. 91 Figure 44 Safety Guide to Children s Personal Care Products, Table II 92 Figure 45 Greenguide s Selected Safer Men s Personal Care Products, Figure 46 NBJ's Enlightened Consumer Survey: 2005 Usage Patterns Penton Media 6