UV Protective Manicure

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3 UV Protective Manicure Affordable New Technology Maximum actives for a result - oriented manicure Anti-Ageing & Anti-Pigmentation CONDITION Discoloured nails from stains or smoking More effective exfoliation, better product penetration Liver spots, pigmentation & UV light skin damage, plus sun exposure Liver spots, pigmentation & UV light skin damage Dry Hands SOLUTION *Illuminating Nail Cleanser *Hydro-Thermal Exfoliant *Age Reversal Hand Cream *Dark Spot Serum *Ultra Rich Hand Therapy Dry Cuticles *Cuticle MD Dry & Dehydrated Hands *UltraMud Ordinary Finish *Gold Spritz 4

4 Elim Spa Products International is the umbrella brand for our 3 separate lines: 1. MediHeel, our signature pedicure range. 2. MediHand, our signature manicure range. 3. Bodyscience, our pregnancy and body range. In 2010 we introduced the MediHand Manicure, which is sold internationally, but comes from South Africa s beautiful mother city, Cape Town. MediHand came along by chance and was born when I was having my nails done one day in a salon and realized that my hands were going under the UV lamps continuously without any UV protection. I suffered from hyper-pigmentation on my hands and was looking for an anti-ageing manicure solution. MediHand is a very simple process. We have not given you the same products that you ve had in a different fragrance or packaging. We ve really gone and looked at the manicure process and asked what do we need in the manicure industry. What is missing? The range consists of a Hydro-Thermal Exfoliant with self-heating actives to gently exfoliate skin and warm it for better penetration of products applied thereafter. Skin needs exfoliation for better absorption of active ingredients and this is why daily exfoliation with the Hydro-Thermal Exfoliant will increase the effectiveness of your hand cream or Serum. An Illuminating Nail Cleanser to cleanse, whiten and brighten dull and yellowing nails with the active papain ingredients. Excellent for stained nails or smokers. 5

5 The industry was in desperate need of a completely new system that challenged the current offerings. We looked for a system that could offer extreme results. An Ultra Rich Treatment for massaging and an Age Reversal Hand Cream specifically targeting ageing or hyper-pigmented hands. The Age Reversal Hand Cream contains 24 ingredients. It includes Bearberry, a skin lightening & anti-pigmentation ingredient that is effective in treating liver spots, skin pigmentation and hands that are exposed to UV lights at salons or spa s. The UV Blockers in the range will de-activate the melanocytes in the skin, inhabiting melanin production. The Dark Spot Serum with 5% Niacinamide targets age spots. It is used in conjunction with the Age Reversal Hand Cream to treat age spots & liver spots. The Cuticle MD Oil, an anti-bacterial and anti-fungal cuticle rescue that contains Coconut Oil, is a natural SPF & acts to heal damaged cuticles plus it provides nails the required vitamins for healthy, strong growth. New from the Elim laboratory is the Elim UltraMud Clay mask. It is a non-crack, non-stick Bentonite Clay base with rich Cocnut Oil and Ginger. Natures hydration miracle for the hands. The MediHand range contains UV blockers and the treatment have an SPF ranging from 15 to 30. This treatment will give you confidence in using UV lamps while applying gel. Thus if you are looking for an age-defying manicure in your salon or spa, it is now possible to offer your clients the anti-ageing MediHand Manicure, focusing on effectively treating hyper-pigmentation and the ageing of hands. In conclusion, 8 benefits of a MediHand Manicure: *It is a UV resistant product range while skin appears polished and younger *Award Winning active ingredients. *PH neutralizing Base while each product has hydrating agents *Illuminating Nail Cleanser removes smokers stains and whitens nails, *Hydro-Thermal Exfoliant heats up to ensure maximum absorption *Aimed at curing ageing or as a preventative measure. 6

6 Hello and welcome to a brand new way of doing future treatments. Allow me to share my insights and ignite your potential as a therapist. In 2010 we introduced the MediHand Manicure, which is sold internationally, but comes from South Africa s beautiful mother city, Cape Town. What makes it so unique? MediHand was specifically designed as a system to address issues in current offerings. The range was designed with UV blockers, anti-ageing and anti-pigmentation actives. It is not just a feel good product range, but a Scientifically designed system to help reverse pigmentation and ageing. Come journey with us by delving into your body s natural wisdom to permanently heal the issues you have been struggling with. Shantelle Booysen FOUNDER & CEO ELIM SPA PRODUCTS INTERNATIONAL 3

7 the MEDIHAND PROFESSIONAL PRODUCT RANGE ILLUMINATING NAIL CLEANSER The unique formula was specifically designed for ageing and discoloured nails. It brightens and whitens nails, giving them a natural French manicured look. The ingredients listing includes Vit C and natures own nail whitener Papain. Can be used daily to cleanse nails. AVAILABLE SIZES: 450ml - Professional PROFESSIONAL USAGE: 2.5ml for both hands HYDRO-THERMAL EXFOLIANT A PH balancing daily exfoliator to remove dull, dead skin cells. The unique Thermal agent with heating actives will enhance penetration of minerals and anti-ageing actives. Leaves hands looking radiant and polished. Also contains Sweet Almond Oil, Chamomile, natural Olive oil and Beeswax that acts as a multi-active skin conditioner. AVAILABLE SIZES: 450 ml - Professional PROFESSIONAL USAGE: 5ml for both hands ULTRA RICH HAND THERAPY The Ultra Rich hydrating treatment restores moisture to dry skin for up to 12 hours. Infused with Vitamins, Oat Protein and Hibiscus extracts to brighten and soothe your hands. Helps fight signs of ageing on the hands. AVAILABLE SIZES: 450 ml - Professional PROFESSIONAL USAGE: 2.5ml for both hands ULTRAMUD A deep-cleansing, rich, clay mask for your feet. The Elim Ultramud is a botanically rich mask that was formulated with refined Bentonite clay to detoxify the skin of any impurities while the rich, pure Coconut oil nourishes and protects the skin. Contains Honey, nature s very own humectant, to naturally hydrate the skin and lock in moisture. AVAILABLE SIZES: 300ml - Professional PROFESSIONAL USAGE: 5ml for both feet CUTICLE MD Elim s new Cuticle MD is an Anti-Bacterial Cuticle Rescue with a blend of 8 oils and 2 Flower Extracts to keep the Cuticles in peek condition. The heart of the formulation is Coconut oil, which is also a natural SPF for the Nail and Cuticle and protects against bacteria and fungi. AVAILABLE SIZES: 20ml - Professional PROFESSIONAL USAGE: 0.5ml evenly applied to cuticles 7

8 the MEDIHAND RETAIL PRODUCT RANGE ILLUMINATING NAIL CLEANSER The unique formula was specifically designed for ageing and discoloured nails. It brightens and whitens nails, giving them a natural French manicured look. The ingredients listing includes Vit C and natures own nail whitener Papain. Can be used daily to cleanse nails. AVAILABLE SIZES: 80ml - Retail HYDRO-THERMAL EXFOLIANT A PH balancing daily exfoliator to remove dull, dead skin cells. The unique Thermal agent with heating actives will enhance penetration of minerals and anti-ageing actives. Leaves hands looking radiant and polished. Also contains Sweet Almond Oil, Chamomile, natural Olive oil and Beeswax that acts as a multi-active skin conditioner. AVAILABLE SIZES: 100 ml - Retail ULTRA RICH HAND THERAPY The Ultra Rich hydrating treatment restores moisture to dry skin for up to 12 hours. Infused with Vitamins, Oat Protein and Hibiscus extracts to brighten and soothe your hands. Helps fight signs of ageing on the hands. AVAILABLE SIZES: 100 ml - Retail AGE REVERSAL HAND CREAM The Elim MediHand Age Reversal Hand Cream is an intensive anti-ageing formula specifically aimed at age reversal and eliminating dark spots on the hands. It also promotes the natural repairing mechanism of the the skin. AVAILABLE SIZES: 80ml - Retail 8

9 MEDIHAND MANICURE BEFORE YOU SRATRT YOUR MANICURE: Make sure your client is comfortable on the bed/seating, happy with the room temperature, as well as the music type and sound level. Always make sure you sanitizer your hands and the hands of your client with the anti-fungal Elim Sanitizer. Spritz the hands and dry it with a towel. Ensure sufficient lighting is available to complete an excellent manicure of high standard and detail. 10

10 SANITIZE HANDS REMOVE NAIL VARNISH START THE MEDIHAND MANICURE BY REMOVING THE NAIL VARNISH FROM THE NAIL BED. USING DOWNWARD STROKES CLEANSE THE NAILS FROM ALL EXCESS VARNISH. FILING CONFIRM WHETHER YOUR CLIENT WANTS AN OVAL OR SQUARE LOOK. FILE NAILS TO THE DESIRED SHAPE, FILING IN ONE DIRECTION. A CERAMIC NAIL FILE IS SUGGESTED TO SHAPE THE NAIL. 11

11 BUFF NAILS *optional BUFF THE NAILS TO GET RID OF HARSH DISCOLORATIONS. CUTICLE CARE APPLY CUTICLE REMOVER TO THE CUTICLES. THE CUTICLE REMOVER WILL SOFTEN UNWANTED CUTICLES WHICH CAN EASILY BE REMOVED WITH AN ORANGE STICK. 12

12 EXFOLIATE HANDS APPLY 5 ML HYDRO-THERMAL EXFOLIANT. MASSAGE THE SELF-HEATING EXFOLIANT INTO BOTH HANDS. DIP THE FINGER TIPS IN WATER TO ACTIVATE THE HEATING ACTIVES IN THE SCRUB. GENTLY MASSAGE IN CIRCULAR MOTIONS. HANDS MAY BE RINSED OFF IN LUKE WARM WATER AND DRIED WITH A TOWEL OR CAN BE CLEANSED FROM GRANULES WITH A WARM COMPRESS. SOAK NAILS SOAK FINGERTIPS IN A MANI BOWL WITH WATER AND 2.5 ML ILLUMINATING NAIL CLEANSER. GENTLY SCRUB NAILS WITH A NAIL BRUSH. THIS WILL RID THE NAILS OF ALL BACTERIA AND DIRT, LEAVING NAILS WHITE AND CLEAN. DRY NAILS WITH A CLEAN TOWEL. ADDITIONAL CUTICLE WORK AFTER SOAKING, THE CUTICLES WILL BE SOFT. IF THERE ARE STILL UNWANTED CUTICLES YOU NEED TO PUSH BACK, THIS CAN BE DONE NOW. 13

13 *OPTIONAL DETOX MASK FOR A DETOX MASK, SPREAD 5ML ULTRAMUD CLAY MASK OVER HANDS. LEAVE HANDS IN A WARM COMPRESS TO ABSORB HYDRATING AND DETOXIFYING ACTIVES. RINSE OFF AFTER 3 MINUTES AND DRY HANDS WELL. MASSAGE HANDS APPLY 0.5 ML CUTICLE MD TO CUTICLES WITH A GENTLE MASSAGE. MASSAGE THE HANDS WITH 5 ML ULTRA RICH HAND THERAPY FOR BOTH HANDS. USE UPWARD STROKES IN THE HAND MASSAGE. THIS WILL INCREASE CIRCULATION AND LYMPHATIC DRAINAGE. 14

14 CLEANING THE NAIL BED CLEAN THE NAIL BED WITH POLISH REMOVER TO RID IT OF ANY OIL OR SILICONE. THIS IS A VERY IMPORTANT STEP TO ENSURE THE LASTING EFFECT OF THE VARNISH. A CLEAN OIL FREE NAIL BED ENSURES A TOP QUALITY MANICURE. APPLY BASE COAT APPLY THE ELIM NAIL HARDENER / BASE COAT. ENSURE YOU CAP THE FREE EDGES OF THE NAIL. APPLY VARNISH APPLY 2 LAYERS OF COLOUR. 15

15 APPLY EXPRESS DRY/TOP COAT THE ELIM EXPRESS DRY DOUBLES UP A S TOP COAT AND IS ALSO AN ELASTICIZER TO ENSURE YOUR VARNISH WILL STRETCH WHEN THE NAIL GROWS OUT. FINISH SPRITZ ELIM GOLD SPRITZ ON THE HANDS AND ARMS. VIGOROUSLY SHAKE BOTTLE PRIOR TO APPLICATION. THIS IS THE MEDIHAND MANICURE SIGNATURE FINISH. HOLD THE BOTTLE 30 CM AWAY FROM SKIN TO ENSURE AN EVEN APPLICATION. 16

16 Set up all your manucure products and equipment for your treatment in the therapy room/area provided prior to starting the treatment Be sure to link the most suited manicure on offer with the client s needs, irrespective of what they booked. Follow the consultation process before commencing the treatment. When removing the varnish from the nail, place the varnish remover-soaked cotton pad on the nail, let it soak into the varnish and then gently pull down on the nail. Make sure there are no upstrokes. This will ensure that the varnish is not spread over the nail and cleans the nail plate more efficiently. The massage of the hands includes the following areas: fingers, hand, wrist, forearm up to and including the elbow. Always check the length and shape of the nail with your client beforehand and show completed nail to confirm both. All the equipment used are to be cleaned with a sanitizing spray or nail brush & warm soapy water immediately after the treatment and sanitized for the next treatment. Towel dry to prevent rusting or damage. 17

17 The MediHand Illuminating Nail Cleanser removes smokers stains, and whitens nails with a natural papain exctract. Do you suffer from discoloured nails? The Elim MediHand Illuminating Nail Cleanser is a nail whitener that brightens your nails for a natural french manicured look. It is aimed at achieving younger looking hands and nails through a new modern approach. The ingredients listing includes Vit C and natures very own nail whitener, Papain enzymes. Just like applying toothpaste to a toothbrush, you can now apply your Illuminating Nail Cleanser to your nailbrush and give your nails a daily scrub for cleaner, healthier and stronger nails. ACTIVES AND BENEFITS: Papain is a natural antifungal and antioxidant protecting the hands from cellular damage caused by free radicals. It has a whitening effect. Isethionate is a fatty acid derived from Coconut Oil for extra hydration. Vitamin C strengthens and helps nails grow, it also prevents hang nails by aiding collagen formation. Hydrogen Peroxide - a nail whitener and oxidative therapy to prevent nail fungus in one. Sodium Sesquicarbonate is a white, crystalline solid and occurs naturally in mineral deposits. It is used to regulate the PH of the skin ILLUMINATING NAIL CLEANSER PROFESSIONAL USAGE: 2.5 ml for both hands. Professional size contains enough product for up to 180 applications. RETAIL USAGE: 2.5 ml for both hands. Retail size contains enough product for up to 32 application. *DICTIONARY Anti-fungal: inhibiting the growt of *fungi, to treat fungal infections. Fungi: organisms that live by decomposing and absorbing the organic material in which they grow. Anti-oxidant: capable of counteracting the damaging effects of oxidation in animal tissue. A deactivator of free radicals. Free radicals: reactive atom or groups of atoms that has one or more unpaired electrons, damages cells, proteins and DNA by altering their chemical structure. 18

18 The MediHand Hydro-Thermal Exfoliant heats up the skin to ensure maximum absorption. It is a more effective exfoliation allowing better product penetration. A PH balancing daily exfoliator to remove dull, dead skin cells. The unique Thermal agent with heating actives will enhance penetration of minerals and anti-ageing actives. Leaves hands radiant and polished. Also contains Sweet Almond Oil, Chamomile, natural Olive Oil and Beeswax that acts as a multi-active skin conditioner. HYDRO-THERML EXFOLIANT ACTIVES AND BENEFITS: Bicarbonate of Soda base maintains the PH of the skin. Sweet Almond Oil - is a natural skin conditioner and a super hydrator. Glycerin - a natural humectant that attracts water to skin to increase hydration. Capric Trigylceride - is derived from Coconut Oil and is considered an excellent skin-replenishing ingredient. Zeolite - works to absorb the toxins, free radicals, and ions from the skin while helping maintain correct PH levels. Olive Oil - to moisturize and nourish. Shea Butter - an intense conditioner. Chamomile Flower - calms and conditions while increasing penetration of actives. Vit E - a natural antioxidant and hydrator. Olus Oil - serves as skin-smoothing active. PROFESSIONAL USAGE: 5 ml for both hands. Professional size contains enough product for up to 90 applications. RETAIL USAGE: 5 ml for both hands. Retail size contains enough product for up to 20 application. *DICTIONARY Exfoliate: to remove a layer of skin,to peel. Anti-ageing: effective in retarding, reversing or slowing down the effects of ageing. Conditioner: conditions, to improve its condition or state. 19

19 The MediHand Ultra Rich Hand Therapy is a lightweight but nutrient rich treatment, one of a kind. It contains *ultraviolet *blockers to protect your skin from ultraviolet rays. The Ultra Rich hydrating treatment restores moisture to dry skin for up to 12 hours. Infused with Vitamins, Oat Proteins and Hibiscus extracts to brighten and soothe your hands. Helps fight signs of ageing on the hands. ULTRA RICH HAND THERAPY ACTIVES AND BENEFITS: ATP - An active Collagen and Elastin Booster. Acetyl Tyrosine - Reduces the appearance of wrinkles on the skin. Proline - An amino acid that improves skin texture and aids in collagen production. Adenosine Triphosphate - to boost collagen and elastin levels. Tocopherol Acetate to plump skin and improve its appearance. Niacinamide - A super Vitamin for skin restoration. Pro Vit B5 - for hydration. Triethanolamine a trusted PH adjuster for the skin to ensure balance. Dimethiconol - a known skin protector. Acetates - to promote the healing process while strengthening the skin s barrier function. Vitamin E - protects from UV damage. Oat Proteins - helps to reverse sign of ageing on the hands. Hibiscus Extracts - improves elasticity of the skin. PROFESSIONAL USAGE: 5 ml for both hands. Professional size contains enough product for up to 90 applications. RETAIL USAGE: 5 ml for both hands. Retail size contains enough product for up to 20 application. *DICTIONARY Ultraviolet: ultraviolet radiation. Blocker: that blocks or prevents. Elasticity: state or quality of being elastic or flexible. Brightens: to make or become brighter, more glowing. 20

20 The MediHand Age Reversal hand Cream has added actives which will fight pigmentation and dark spots. It is a non-sticky hand cream. The Elim MediHand Age Reversal Hand Cream is an intensive anti-ageing formula specifically aimed at age reversal and eliminating dark spots on the hands. It also promotes the natural repairing mechanism of the skin. AGE REVERSAL HAND CREAM ACTIVES AND BENEFITS: Lactic Acid - reducing the appearance of wrinkles on the outer hands. Avobenzone - absorbs the full spectrum of UVA rays. Zinc Oxide - the very best skin healer and natures own SPF. Niacinimide is a skin-restoring ingredient that assists with uneven skin tone. Uvinul A Plus reflects UVA rays. Ethylhexyl Triazone - to absorb UVB radiation. Billberry Extract - A natural active used for skin lightening. Hydrolyzed Oat Protein - The alternative hydrator to make your formula GMO and Gluten Free. PROFESSIONAL USAGE: N.A RETAIL USAGE: 1,5 ml for both hands. Start with the Hydro-Thermal Exfoliator followed by the Dark Spot Serum and finishing with the Age Reversal Hand Cream. Retail size contains enough product for up to 50 applications. *DICTIONARY Hyperpigmentation: excess pigment in tissue. Wrinkles: crease in the skin, as from ageing. 21

21 The MediHand Dark Spot Serum has been specifically formulated to treat darker age spots and *pigmentation on the hands. The Elim MediHand Dark Spot Serum was specifically formulated for age spots and pigmentation that is slightly darker than usual age spots on the hands. The combination of Vitamin C, A, E and B3 will improve skin tone drastically for healthy and younger looking hands. DARK SPOT SERUM ACTIVES AND BENEFITS: Diglucosyl Gallic Acid - A revolutionary new ingredient to fight pigmentation. It deactivates melanocytes to stop the skin from producing any melanin. Niacinamide - A type of Vit B3 that fades age spots, lightens and whitens the skin because of its ability to treat hyperpigmentation. Urea - for super hydration and to prevent the skin from drying out. Bearberry Extract - a natural berry that has skin-brightening properties. ATP- effective in providing anti-aging protection, as well as skin-moisturizing and soothing properties. Hydrolyzed Milk Protein - a film-former that moisturizes, nourishes the skin, protects against dr ying and has restorative properties. Rhapontic Rhubarb - a natural extract used as a skin lightener. Tilia Cordata - an anti-inflammatory. Hyaluronic Acid - the miracle ingredient that restores lost volume. Sunflower Seeds Oil is a great source of Vitamin E, Vitamin B1, Mangnese, Copper, Tryptophan, Magnesium, Selenium, Vitamin B6, Phosphorus and Folate. Coconut Oil - for a light hydration. Lemon Juice Extract - A skin lightener and PH neutralizer. Retinol - skin converts it to retinoic acid, which helps to stimulate collagen production, increase cellular rejuvenation and decrease pore size, creating softer, smoother skin. Proline - Alpha Amino Acids for skin moisturizing. PROFESSIONAL USAGE: N.A RETAIL USAGE: 0,25 ml for both hands. Retail size contains enough product for up to 40 application. *DICTIONARY Niacinamide: a potent cell-communicating ingredient that offers multiple benefits for ageing skin. Topically applied it increases ceramide and free fatty acid levels in the skin to prevent the skin from losing water content and to stimulate microcirculation in the dermis. It has a growing reputation for being able to treat an uneven skintone and to mitigate acne and the red marks it leaves behind (known as post-inflammatory hyperpigmentation). Pigmentation: colouration caused by the presence of pigment. Anti-ageing: effective in retarding, reversing or slowing down the effects of ageing. 22

22 WELCOME TO THE NEW SUPER MANICURE We know you might have some questions, so here is a list of Frequently Asked Questions about the MediHand Mani. What makes the MediHand Manicure different from any other Manicure? MediHand was specifically designed as a system to address issues in current offerings. The range was designed with UV blockers, anti-ageing and anti-pigmentation actives. It is not just a feel good product range, but a Scientifically designed system to help reverse pigmentation and ageing. What is a nail Cleanser and how does it work? We recommend that you use it like you use toothpaste on a toothbrush, daily to cleanse and whiten your nails. Brushed nails are stronger, cleaner and healthier. What is the active ingredient that whitens the nail in the Illuminating Nail Cleanser? Sodium Hypochloride and natural Papain Enzyme. What are the granules in the Hydro-Thermal Exfoliant? Bicarb of Soda was used to create granules. This doubles up as an exfoliator and a PH neutralizer of the skin. What is the difference between the Ultra Rich and the Age Reversal Hand Cream. The Ultra Rich Hand Therapy is a hydrating cream that restores moisture to your skin. It brightens your skin and helps to fight the signs of ageing on your hands. It s for the person that does not have age/sun spots, but that wants to prevent pre-mature ageing or deal with lines and wrinkles on the hands. The Age Reversal Hand Cream is a treatment cream that helps reverse the signs of ageing on your hands. It helps to eliminate dark spots and the appearance of wrinkles and creates an even skin tone. It s for the person that already has sun damaged skin, to improve the overall look of the skin to a more youthful appearance. What is the active ingredient in the Age Reversal Hand Cream? We used 22 ingredients, the most important being Bearberry & Niacinamide for skin lightening. Will the cost of my current manicure increase? It shouldn t. Ask your representative to break down your costing and show you how you can offer an anti-ageing manicure for less. We also recommend that you stipulate on your menu that you offer the MediHand manicure. 30

23 What is the SPF of the product? Your Age Reversal Hand Cream contains an SPF of 30. The Ultra Rich and Hydro-Thermal Exfoliant contain UV blockers. What is the Illuminating Nail Cleanser? Apart from being an antioxidant and anti-fungal for your nails, it has strong whitening effects and will leave the nail looking like it just had a French manicure. It also helps to remove stains from your nails and fingers, for example smoking stains. It also contains Hydrating agents to leave the nails and fingers healthy and hydrated. We encourage daily nail brushing with the Illuminating Nail Cleanser. I have dark spots on my hands, what can I use. The combination of the Hydro-Thermal Exfoliant, the Dark Spot Serum and the Age Reversal Hand Cream guarantees a spot free skin. Use it continuously for days for permanent results. Do I still offer my normal mani or how do I incorporate the MediHand manicure? We suggest 3 manicures on your menu Express Mani Normal Mani MediHand Anti-ageing Mani / MediHand Deluxe Mani What is the nail Trio? It consists of three products, The Nail Hardener that can be used as a Base Coat, The Express Dry that can be used as a Top Coat and The Cuticle Remover. How long must I use the Fungal Force before I see a difference? Use it twice daily on a clean nail bed. Use for at least 14 days. What makes the Cuticle MD different from any other Cuticle Oil? It has a super formulation using 9 oils in a Coconut Oil base. It cures, strengthens, protects, calms and hydrate the cuticles and nail. 31

24 The MediHeel Cuticle MD is your cuticle rescue from damaging salon UV lamp rays & overexposure to water. The richness and medicinal value of the *botanical ingredients will heal damaged *cuticles and provide nails with the required vitamins for healthy and strong nails. Elim s new Cuticle MD is an antibacterial cuticle rescue with a blend of 10 Oils to keep the cuticles in peek condition.the heart of the formulation is Coconut oil, which is also a natural SPF for the Nail and Cuticle and protects against bacteria and fungi. CUTICLE MD ACTIVES AND BENEFITS: Coconut Oil is a natural SPF and protects against bacteria. Vit E softens cuticles and cares for dry, brittle nails. Citrus Oil fights infections and skin irritations. Moriches Palm Oil - a deep penetrating palm oil to heal and protect cuticles and nails. Soybean Oil - a rich source of Linoleic Acid which is a type of Omega-6 fatty acids. An enhancer of nutrient absorption. Calendula Oil - natures own super disinfectant. Ultra effective to heal dry and damaged cuticles. Grape Seed Oil- helps to regulate the natural production of oil in the nail. Sweet Almond Oil is a great emollient for dry flaky and irritated cuticles. Arnica Extract - a powerhouse of skin healing actives. Tiare Flower Extract heals past damage and prevents further damage to the nail. The synergy of oils provide a 50% increase in cuticle hydration. Fights external toxins. Tocopherol - A type of Vit E used as an antioxidant. PROFESSIONAL USAGE: 0.5 ml evenly applied to cuticles with pipette. Professional size contains enough product for up to 40 applications. RETAIL USAGE: 0.5 ml evenly applied to cuticles with pipette. Use 2-3 times a week depending on desired results. Retail size contains enough product for up to 20 application. *DICTIONARY Botanical: made from or containing plants. Cuticle: the non-living epidermis that surrounds the edges of the fingernail or toenails. SPF: sun protection factor, the effectiveness in protecting the skin against the harmful effects of the sun s ultraviolet radiation. 23

25 The Mediheel Gold Spritz is a signature and perfect finish to your pedicure. A beautifier leaving the pedicure absolutely bursting with a shimmer of gold. A burst of gold shimmer with a fine fragrance. The perfect finish to your treatment or a daily indulgence to leave the skin with a burst of gold. Gives radiance to the legs, arms, body and hair. GOLD SPRITZ ACTIVES AND BENEFITS: Geranium Oil promotes beautiful and radiant skin and improves circulation. Glycerin is non-toxic in nature, and was added as a hydration agent. Urea is a humectant and will retain moisture in the skin. It also strengthens the skin s barrier function. A fine fragrance for luxury. PROFESSIONAL USAGE: 2 ml for both hands at end of manicure. Professional size contains enough product for up to 130 applications. RETAIL USAGE: 2 ml for both hands as desired for shimmer of gold on hands. Retail size contains enough product for up to 50 applications. *DICTIONARY Signature: any unique, distinguishing aspect, feature, or mark. Sunscreen: a substance formulated to prevent sunburn, caused by excessive exposure to the sun, usually by absorbing and reflecting ultraviolet radiation. Moistrurizing: to add or restore moisture, counteract a dry condition with moisture. 24

26 A deep cleansing, rich clay mask for your feet. The Elim UltraMud is a botanically rich mask that was formulated with refined Bentonite clay to detoxify the skin of any impurities while the rich pure Coconut oil nourishes and protects the skin. A deep cleansing, rich clay mask for your feet and hands. The Elim UltraMud is a botanically rich mask that was formulated with refined Bentonite clay to detoxify the skin of any impurities while the rich pure Coconut oil nourishes and protects the skin. Contains Honey, nature s very own humectant to naturallyhydrate the skin and lock in moisture. ULTRAMUD ACTIVES AND BENEFITS: Volcanic Ash was used a base to purify. Soybean Oil was added to improve skin tone. Vitamin F & Rosemary Oil are the anti-ageing actives. Maca Root & Mountain Bulbinella. The 2 super-foods for the skin. Arnica & Ginger act as an anti-inflammatory. Honey is a natural humectant. Collagen And Vitamin E Lanolin & Urea for super hydration. Titanium Dioxide - Natures own SPF. PROFESSIONAL USAGE: 5 ml masaged gently into hands during manicure. Wrap in warm compress. Wash off after 3 minutes. Professional size contains enough product for up to 60 applications. Work hard, play hard, DETOX, Repeat. IMPORTANT NOTE: Honey is an important humectant that draws moisture to the skin. *DICTIONARY Maca root: a herb native to the high Andes of Peru. A natural source of healing. 25

27 Not an afterthought, a vital component. Keep it visible, inviting and accessible. Neatly arrange stock on clean displays, sufficiently stocked. Eye level sells. Bottom shelves don t sell well, display gift sets, travel packs here. Less is more, avoid clutter. Shoppers are drawn to uncomplicated displays that tell a story. Decoration prop to retail ratio should be 20% to 80%. Take advantage of collateral material and display provided by your product supplier. Change retail section regulary to keep stock looking fresh and keep customer attention, at least twice a year or with every change of season. Sell from the front and replace stock from the back. Following any sales as products are removed, immediately fill empty spaces % of your spa/salon space should be allocated to retail. All products should be priced. 32

28 Listen to Shantelle, CEO and Founder talk about Elim and the company philosophy. Look at a 4 minute step-by-step video of the MediHeel pedicure. Look the step-by-step Medihand Manicure. See some of our extreme before and after treatments. Download the Pedi-pro here for Apple. Download the Pedi-Pro app here for Google Play. Want to learn more about our UltraMud, Click here. A new insight on Stretch marks. A testimonial demo from a client in the UK. Join our community on:

29 DARK SPOT SERUM Elim Dark Spot Serum was specifically formulated for darker age spots and pigmentation on the hands. The combination of Vit C, A, E and B3 will improve skin tone drastically. Contains Niacinamide which dramatically enhances the skin s barrier function, and help erase discolorations. Revives the skin s healthy tone and texture. AVIAILABLE SIZES: 10ml - Retail CUTICLE MD Elim s new Cuticle MD is an Anti-Bacterial Cuticle Rescue with a blend of 8 oils and 2 Flower Extracts to keep the Cuticles in peek condition. The heart of the formulation is Coconut oil, which is also a natural SPF for the Nail and Cuticle and protects against bacteria and fungi. AVAILABLE SIZES: 10ml - Retail NAIL TRIO The MediHeel Nail Trio consists of a Nail Hardener/Base Coat, Cuticle Remover and Express Dry/Top Coat. They can be purchased indivdually. AVAILABLE SIZES: 12ml - Retail & Professional FUNGAL FORCE FungalForce is a powerful nail serum infused with natural active ingredients that fight bacterial and fungal infection. Clinically tested and non- irritating, FungalForce restores the natural ph level of the nail, for fast and lasting results. USAGE: Apply one drop twice a day on a Clean Nailbed. Allow to dry. Use daily for 14 days. #NAKEDNAILS Giving your nails a break? Prefer not to wear varnish? Whatever your reason, the #nakednails bag is the perfect food for healthy natural but bare nails. Let the natural beauty of your nails shine through with the Elim #NakedNails promotional offer. Each bag contains: Nail Cleanser: This unique formula was specifically designed for ageing and discoloured nails. It brightens and whitens nails. Giving them a natural French manicured look. Nail Hardener: Elim Nail Hardener was scientifically formulated to simultaneously cause the nail s keratin structure to strengthen; while a protective shield forms over the nail, decreasing chips and allowing soft nails to grow. Cuticle Remover: This PH balanced formula helps break down excess cuticles in seconds and contains moisturising almond oil to help condition and soothe sensitive cuticles. Cuticle MD An intensive corrective treatment for dry and damaged cuticles. The 1st Anti-fungal & Anti-Bacterial treatment with a natural SPF for your hands. 9

30 A natural but active nail serum to control persistent and unsightly nail fungi. FungalForce is a radical treatment that quickly targets the source of the problem. The Elim Fungal Force is a radical treatment combining the natural forces of Science and Nature. Treatment includes a strong antibacterial active (Tea Tree Oil and Triclocarban) and an acidity agent Undecylenoyl Glycine to block any bacteria. FUNGAL FORCE ACTIVES AND BENEFITS: Undecylenoyl Glycine is a natural substance derived from sunflower and oat proteins. This is added to Fungus Force for two reasons: It is a natural antibacterial which can help control any bacterial infection, Undecylenoyl Glycine also helps to support the natural acidity of the skin, making it more difficult for secondary bacterial infections to start. Tea Tree Oil is well known for its antiseptic properties. It ia also a natural antibiotic. Triclocarban is an antimicrobial active to reduce harmful bacteria on the nail. Ethoxydiglycol is added to the formula as a solvent to make Fungus Force easier to apply to nails. Propylene Glycol provides increased moisturizing ability and helps to spread the formula evenly by acting as a lubricant. IMPORTANT NOTE: Use continually, twice daily for 28 days. USAGE: Apply one drop twice a day on a Clean Nail bed. Do not wipe. Allow to dry. Use daily for 28 days. A woman is helpless, only when her nail varnish is drying. *DICTIONARY Triclocarban: an anti-bacterial agent common in personal care products. 29

31 A Varnish with plasticizers, to prolong the wear of your varnish Elim Express Dry is a double-duty top coat which protects your nail polish while speeding up the drying process. It leaves a high-gloss finish which ensures that you will have a tough and long-lasting effect. Added elastins ensure the varnish is able to stretch, preventing any chipping after application. ELIM EXPRESS DRY ACTIVES AND BENEFITS: Nitrocellulose, a long-lasting, film-forming agent derived from cellulose. Acetyl Triethyl Citrate - your active plasticizer giving you maximum stretch on the varnish. Phthalic Anhydride - a secondary plasticizer to ensure extra stretch. Trimellitic Anhydride - a strong texture enhancer. Adipic Acid - a great PH adjuster for the nail. Fumaric Acid - another PH adjuster for your nails. Castor Oil - for extra hydration. Citric Acid - yet another PH balance. Tricyclode Dimethanol Copolimer - A UV blocker to protect your nails. PROFESSIONAL / RETAIL USAGE: Apply over your final coat of polish and allow to dry. Contains enough product for up to 80 treatments. Can be applied again 2-3 days after first application to ensure nails lasts even longer. 26

32 A super Hardener with Food for the Nails. Hard as rock while getting all the nutrients Prolonged exposure to water, Acrylic applications or a Vitamin deficiency can all play a role in weak or brittle nails. Elim Nail Hardener was scientifically formulated to simultaneously cause the nails keratin structure to strengthen; while a protective shield forms over the nail; decreasing chips and allowing soft nails to grow. NAIL HARDENER ACTIVES AND BENEFITS: Nitrocellulose, a long-lasting, film-forming agent derived from cellulose. Fumaric Acid - a PH adjuster for your nails. Methylene Glycol - a liquid alternative to harden and strengthen nails. Tricyclode Dimethanol Copolimer - A UV blocker to protect your nails. Citric Acid - to ensure a natural PH of the nail. Butylene Glycol - to condition and hydrate the nail. Phenyl Trimethicone - used as a barrier to stop any moisture loss from the nail. Atelcollagen - for strong, supple, and smooth nails. Sphingolipids - lipid (fat) that functions as a nail replenishing and conditioning agent. Chitosan - a restoring and smoothing ingredient. Cyclodextrin - an ingredient that increases the delivery of actives in a formulation. Dextrin - a nail texture enhancer. Carbomber - for excellent spreadability. PROFESSIONAL / RETAIL USAGE: Use as a single coat as your base coat before appling varnish. Contains enough product for up to 80 treatments. Use Elim Nail Hardener as a base coat when applying your varnish. 27

33 A Cuticle remover that has high actives to dissolve cuticles in seconds. A Cuticle remover and nourishment for the nail in one. This PH balanced formula helps break down excess cuticles in seconds and contains moisturizing Almond Oil to help condition and soothe sensitive cuticles. Great for manicures and pedicures. Instantly softens cuticles. No soaking required. CUTICLE REMOVER ACTIVES AND BENEFITS: Sodium Hydroxide - the active to break up unsightly cuticles for easy removal. Cetyl Alcohol - allows for great spreadability. Sweet Almond Oil - is a natural skin conditioner to soften the cuticles. PROFESSIONAL / RETAIL USAGE: Apply liberally where the skin meets the nails and use a cuticle pusher to push the cuticles back. Contains enough product for up to 80 treatments. Can be used on hands or feet and left on for a little longer than recommended time for extreme cuticle issues. 28