T H E b e a u t y m a g a z i n e o f d e c t r o i n t e r n a t i o n a l G Volume 17 Number 2 Fall-Winter 2013

Transcription

1 T H E b e a u t y m a g a z i n e o f d e c t r o i n t e r n a t i o n a l Volume 17 Number 2 Fall-Winter G EN

2 P U L S E D L I G H T I N P U R S I M P L I C I T Y! Ingenious and compact Ease-of-use and accessibility Effective IPL photoepilation and photorejuvenation treatments Alternative multi-pulsing flash technology (APL) and dual cooling system ensuring performance and safety Removable flashlamp cartridge and optical quartz filters Easy maintenance 2 Actuelle Fall-Winter 2013

3 what s new? dry soins skin nettoyants. care. normal soins skin spécifiques. care. oily skin soins care. hydratants. Action de Gala Skin Care Kits Be it for travel, to bring along in a purse, or simply to facilitate product testing, the new Action de Gala kits will surely please. Available in three versions, dry, normal or oily skin, each kit contains 2 conveniently sized 25 ml Action de Gala products, plus a 5 ml sample. A skin care routine is also suggested for each skin type, depending on its specific needs. Get yours now! LT rejuvenation Program The New Sensa-Care LT Light Therapy Program Are you looking for an effective light therapy treatment that you could perform in your salon, and then offer to your clients as an at-home beauty care? The new Sensa- Care LT program is your solution! Sensa-Care LT is a unique youth concept consisting of a portable beauty light therapy device and highly effective skin care products. While the Vita-Sensa LT beauty device provides red, green and blue light therapy, the Action de Gala products multiply the effects of the treatment. The soothing and moisturizing Hydraplus balm-gel, the rejuvenating Jouvencell complex, and the balancing Libraderm gelmask will provide radiance to your complexion. Since the Vita-Sensa LT device is portable and rechargeable, it can be used not only in beauty salons, but also at home or when traveling! now Available! Fall-Winter 2013 Actuelle 3

4 Are you ready for the next season? 2013 Fall-Winter Trends For the seasons to come, we will look at makeup with a new perspective. In the fall, the Design Catwalk trend will offer various shades of seductive reds and deep blacks. For the wintertime trend, Dark Romantic will passionately and provocatively play with your senses. The greenish, reddish, and grayish eyeshadow quatuors, lipsticks, and nail polishes will create a mysterious and delicate effect all at the same time. Inquire today! Ultimate Mascaras The Ultimate mascara collection from Stagecolor will allow you to celebrate all aspects of your eyelashes! Deep black lashes with theatrical volume, hallucinating length, perfect hold, and expressive movement: that s what the new Ultimate mascaras promise. 4 colors now available, to fulfill your desires! Gel Eyeliners Discover a brand-new combination of comfort and technique with the new liquid eyeliners from Stagecolor. Very precise and easy to apply, thanks to their gel texture and integrated brush, they represent the perfect work tool. Long-lasting and water-resistant, they will never let you down! Available in 6 gorgeous colors. 4 Actuelle 2013 Fall-Winter

5 New Germaine de Capuccini Royal Jelly Products Action de Gala Attractive Display Completely revamped and rethought, the new Royal Jelly line from Germaine de Capuccini offers an extraordinary formulation with an ambitious cosmetic goal: help skin regain its optimal resilience. Recent researches show that the epidermal cohesion is a fundamental property to preserve the beauty and youth of the skin. The Royal Jelly, which is a natural elixir, and the extract of Poria Cocos, which is an ingredient with anti-aging benefits, get to the heart of the cells to not only act on the epidermal cohesion and recover resilience, but also to deeply restore skin and counter the effects of daily stress. The result: healthy, radiant and youthful looking skin. Are you looking for a way to increase skin care product sales in your salon? Action de Gala is proud to offer a brand new product display that is not only convenient but attractive! This professional-looking display allows you to present 13 Action de Gala products to your clients. They will be able to touch the textures, appreciate the fragrances and, in doing so, fall in love with the products! Inquire now about our launch offer! Try it today! New Dectro Graphic Material Discover Timexpert Ritualist The new Timexpert Ritualist line offers professional products designed to enrich and sophisticate the Germaine de Capuccini salon treatments. This amazing line offers you today Refined Massage, an ultra-sensorial massage cream, as well as Resurfacing Mask, an exfoliating facial mask. While the massage cream will astound you with its perfect texture and anti-aging ingredients, such as Pro-CollasgestineFill, low-molecular weight hyaluronic acid, and ceramides, the Resurfacing Mask will please you with its state-of-the-art exfoliation inspired by dermatological practices. Indeed, this product allows deep exfoliation and progressive renewal of the skin through the joined actions oftreat anyourself alpha-hydroxy acid complex (glycolic, lactic, tartaric, salicylic) and microcrystal minerals. A new Vital O2 Lux leaflet is now available. From now on, you will be able to easily convince your clientele to try this unique technology offering outstanding lumino-oxygen treatments. Visible results and memorable experience guaranteed! Contact us to get copies! to a truly unforgettable experience Poor air quality has become a growing concern. Every day, pollution severly challenges our skin causing wrinkles, loss of skin tone, a dull complexion, etc. Vital O2 Lux Oxygen Therapy offers a sensation of exceptional freshness and a moment of unforgettable relaxation, but above all, you will see impressive results! Not only does this therapy slow down cellular ageing, Vital O2 Lux will allow your skin to rediscover its youthful vitality, firmness, smoothness, and a moisturized radiant look! SKIN CARE PRODUCTS ADAPTED FOR OXYGEN THERAPY TREATMENTS Action de Gala products were specially designed to maximize the results of Vital O 2 Lux oxygen treatments, whether used in a salon or at home. Having the same molecular structure as the lymph, the endocosmetic serums of Action de Gala naturally penetrate into the deep layers of the skin. Also, they contain vitamins A, C and E, producing a powerful antioxidant! Ask your aesthetician! Try now these 2 indispensable products! dpub_vital-o2-lux_ _en13.indd 1 Printed in Canada Your aesthetician e Technology designed by Dectro International T info@dectro.com :42: Fall-Winter Actuelle 5

6 The 27 MHz technology: The different technologies available on the market for electrolysis devices bring up a lot of questions. Several people wonder what the differences are between the various radiofrequencies, and what the advantages are for the ultra fast 27 MHz units. After more than 10 years on the market and thousands of satisfied clients, let us travel back in time and remind you why this unique technology surpasses the one of other electrolysis devices. years of evolution Clément Beaumont, President, Dectro International, Québec, Canada What is a Radio Wave? A Little Bit of History A radio wave is the emission of an electromagnetic field into the atmosphere or through a conductor. It is important to understand the effects that certain radio waves can produce in order to better identify their advantages and their limits during the hair removal process. Radio waves cannot be used by just anyone, anyhow, anywhere. In fact, they are ruled by the Federal Communications Commission (FCC), an independent American government agency established in This agency works to standardize international regulations on radio wave communication used by radios, televisions, satellites, cable, medical devices, etc. In America, the FCC manages the licensing and determines the specifications related to the frequency, power, width, modulation, and location or country of the emission. For electrolysis devices, we must refer to ISM radiofrequencies of 6,78 MHz, 13,56 MHz, 27,12 MHz, and 40,68 MHz. Those are reserved to the medical, industrial, and scientific application fields in order to avoid unintended interferences with other wave categories. These frequencies are not used to communicate, but rather to produce a heating effect. They must meet several technological requirements and international standards, and cannot be compared to the waves emitted by radio and television stations, or by cell phones. In order to better understand the advantages of the 27 MHz frequency and the importance of this technological breakthrough, it is important to review the progress of the technique applied to the electrolysis field. From 1940 to the end of the 60 s, several medium wave diathermy devices (thermolysis) have been sold in the United States and around the world. Those very simple hair removal machines had a frequency fluctuating between 535 KHz, 1,75 MHz, 3,35 MHz, and 6,75 MHz. The intensity of the current was adjusted with the help of a single button, and a pedal was used to control its transmission time (in seconds). Because of the pain and cutaneous reactions caused by these systems, the clients could not tolerate long sessions. 6 Actuelle 2013 Fall-Winter

7 For electrolysis devices, we must refer to ISM radiofrequencies of 6,78 MHz, 13,56 MHz, 27,12 MHz, and 40,68 MHz MHz years of evolution In the 70 s and 80 s, regulations prompted manufacturers to develop hair removal equipment using the authorized medical frequency of 13,56 MHz. The technology had to be more sophisticated, and the arrival of transistors allowed to better control the exit of the radio wave. However, the arrival of the new Apilus Platinum system using the 27 MHz radiofrequency is, without a doubt, that which has marked the electrolysis market in the last few years. After more than 2 years of research and development, it is in 2005 that Dectro International unveiled this unique technology that surpasses the efficacy and comfort of conventional electrolysis machines, even today. It is in the early 80 s that Dectronique (now Dectro International) introduced the Electropil 240 and EL-250 Blend units, and later the LogicBlend 260. They had the advantages of allowing faster coagulation of the tissues by using a current transit time in tenths of a second (1/10 sec.) In 1987, Dectro International developed the automated hair removal Apilus series, using microcontrollers to offer a very precise linear power. With the introduction of Apilus in 1989, the electrologists were impressed by the improvement of the comfort now available to their clients. Effective treatments could now be performed in hundredths of a second (0.01s.), and, a few years later, in thousandths of a second (0.001s.). The designated frequencies for industrial, scientific and medical (ISM) applications are: The 6,78 MHz frequency (Bandwidth 6,765-6,795 MHz) The 13,56 MHz frequency (Bandwidth 13,553-13,567 MHz) The 27,12 MHz frequency (Bandwidth 26,957-27,283 MHz) The 40,68 MHz frequency (Bandwidth 40,660-40,700 MHz) U.S. Congress gave the Federal Communications Commission comprehensive power to regulate radio frequencies and different applications. Radio navigation + maritime AM 6.78 MHz CHU Short waves 13,56 MHz 27,12 MHz 40,68 MHz TV 2-6 FM Aeronautics 100 KHz 1 MHz 10 MHz 100 MHz 1000 MHz Police TV 7-13 Police TV Cell phone 2013 Fall-Winter Actuelle 7

8 Why Use the 27MHz Radiofrequency? International Standards The Patented Synchro Technique The main advantage of this frequency is the ultra fast change of polarity, from positive to negative, represented by its 27 million cycles (Hertz) per second. The ultra fast polarity change distinguishes the Apilus Platinum from others since it coagulates tissues 2 times faster than conventional hair removal devices at 13,56 MHz, and 5 times faster than those at 5 MHz. This speed allows extremely fast application times, making the treatment much more comfortable H z ( MHz) Apilus Junior 3G Apilus Senior 3G H z ( MHz) H z ( MHz) Moreover, extensive researches show that at 27 MHz, the destruction zone is concentrated closer to the probe, where germ cells are located. Since the neighboring tissues are not affected by heat, the comfort is unparalleled. At 5 MHz, a larger model of heat is produced and causes the heat to spread deeper into the dermis, causing more irritation and discomfort. Another technical explanation is the fact that the 27 MHz frequency allows for a better absorption of the power by the water molecules contained in the follicle. It then takes less power at a frequency of 27 MHz to perform a hair removal treatment than it would take at a lesser frequency. With the same amount of power, the 27 MHz signal is then applied for a shorter period of time, which increases the level of comfort for the client. POWER POWER Prior to testing this technology and confirming our theories, we had to invest in the creation of a circuit capable of providing a regularized radiofrequency of 27,12 MHz that met the strictest medical requirements (IEC ), and generated enough energy to produce an effective electrocoagulation of the hair follicles. After several years of research, we have discovered the ideal configuration. The radiofrequency circuit of the Apilus Platinum is very stable and doesn t require the client to hold the indirect electrode in his or her hand. The cable of the Apilus Platinum probeholder has also been specially chosen to meet the special needs of the 27 MHz radiofrequency, of the resistance of the skin, and of all the current applicable standards. All the emissions are filtered, without compromising the efficacy. Scientific Studies and Surveys In order to support its internal researches, Dectro International mandated Dr. Charles Doillon, who is a researcher and professor at the Université Laval Hospital Center (CHUL) and the LOEX* center in Quebec City (Canada), to perform comparative scientific studies. Those studies have in fact clearly demonstrated all the power and efficacy of the 27 MHz current. According to our experience and to surveys conducted by customers, the Apilus Platinum 27 MHz also allows to obtain faster results than with any other hair removal device on the market. Therefore, the number of treatments needed to get a complete and definitive result can be decreased by 25% on average. In addition to the renowned MultiPlex, OmniBlend and MultiBlend modes, the Apilus Platinum also offers the Synchro method. This technique optimizes the possibilities of the 27 MHz radiofrequency. The simultaneous application of close to a hundred 27 MHz picoimpulses of just two thousandths of a second each allows the definitive destruction of all germ cells located between the bulb and the bulge of the hair follicle.this patented technology is unique and offers an unparalleled efficacy on strong and deep hairs. With hindsight, we can observe that the electrologist profession has significantly progressed since its beginnings. The new 27 MHz frequency will continue to impress us by its efficacy and its comfort. For those who have to see it to believe it, we invite you to try the Apilus Platinum 27 MHz. After all, a feeling is worth a thousand words! A profession must move forward, go beyond the limits. Dectro International is there to ensure that electrolysis will keep progressing for a long time. *Cells destruction study with the Apilus Platinum 27 MHz electrolysis system done by LOEX (Laboratory of Experimental Organogenesis) FRSQ Research Center of CHU in Québec city December 17, A Non treated follicle B Treated follicle A B 8 Actuelle 2013 Fall-Winter

9 F U R N I T U R E quality comfort Made in Canada durability P u t C o l o r i n i n yo u r S a l o n! Make up Trend GALAXIUM FURNITURE.COM The Software that Simplifies your Life... aesthetic / epilation / hairdressing / tanning salons / massage therapy parlors / spas ~ A computerized appointment book with confirmation ~ Specialized medical files for each client and type of service ~ A unique client order ~ An inventory of products with bar codes ~ An easy management of employees commissions ~ A simple to use application Download the free online demo Dectro International Dectronique Informatique Fall-Winter Actuelle 9

10 More Than Just Creams! Joanie Morissette Technical Advisor, Académie Dectro, Québec, Canada Do you know Action de Gala? This innovative skin care product line was created in 1991 under the simple name Gala and consisted of two post hair removal treatment products. Today, Action de Gala offers a range of more than 50 face and body products with different applications, either to be used in beauty salons or at home. By its remarkable quality and diversity, this brand rapidly crossed Canada s borders and is now available in more than 15 countries, including the United States, Russia, Kazakhstan, Greece, Switzerland, Portugal, Ireland and China. But let s get a closer look at what is behind its unparalleled success. Discover the Action de Gala universe in a few paragraphs A Line That Stands Out Action de Gala was first designed to optimize esthetic and specialized hair removal treatments in beauty salons. The main objective was to use the best of nature in order to create the most active products available, and to combine them to the benefits offered by technological devices (microdermabrasion, electrostimulation, phototherapy, radiofrequency, oxygen therapy, etc.). Each product is formulated with a great quantity of active ingredients of multiple functions and unequaled efficacy. They are gentle for the skin and are even suitable for the most sensitive skin. Action de Gala also stands out because of its numerous ionizable products, which are products that enable the transfer of ions. This process is used to allow the active ingredients contained in a product to deeper penetrate the skin. Since the product is charged with positive ions and the current used is also positive (cataphoresis), the law of attractionrepulsion pushes the product deeper into the skin. Moreover, this same current also provides remarkable effects on tissues, according to its polarity. Furthermore, the polarity to be used is always indicated on the product container. You can offer ionization in your beauty salon by using an Apilus device, or a galvanic device, such as Eternity Ion by Gala. The Action de Gala line offers unique results and long-term visible effects, no matter the skin type of your clientele. The gel, cream, serum, and emulsion textures of its products provide the opportunity to create mixes in order to realize an innumerable quantity of different and personalized treatments. 10 Actuelle 2013 Fall-Winter

11 Best Manufacturing Processes Developed in a laboratory in Canada, the Action de Gala products are subject to various controls to ensure safety, quality and consumer satisfaction. All ingredients are rigorously inspected throughout the production process. This is especially the case with the water which is constantly filtered and carefully added into the different mixtures. Moreover, the order in which the ingredients are mixed, the different temperatures used, and the rotational speed are critical elements that are precisely respected in order to get perfect formulations. Finally, all new products undergo rigorous microbiological tests (challenge tests). A challenge test is a technique showing the antimicrobial efficacy of a given substance. It consists of inoculating a known quantity of different microbial germs into the substance to be tested, to expose the substance to diverse temperatures, and then to count the number of germs at different maturities*. In the case of the Action de Gala products, those controls are spread over a 4 to 6 month time period. They also allow us to validate the optimal use-before date, which is 36 months for an unopened product, and 12 months when the container has been opened. An Incomparable Chic Look Very recently, Action de Gala went through a makeover, just for you! New bottles with a current, fresh, and refined design will revive your shelves. With its touch of green, its icy white containers, and its chrome-plated lines, its image is more professional and chic than ever. Appealing, recyclable, durable, hygienic, and easy to use, the various containers of the Action de Gala line will, without a doubt, charm your clients. Active Care. Inspired by nature. C L E A N S I N G C A R E S P E C I F I C C A R E M O I S T U R I Z I N G C A R E Discover the new image! It has certainly become more and more difficult to choose the right product line in this rapidly growing cosmetics industry. Therefore, quality, efficacy and performance are critical factors in the choice of your new skin care line. More than 20 years of know-how and innovations inspire confidence. Experience, performance, accessibility and attractive design: those are the winning elements that Action de Gala proposes! Offer what is best to your clients! *Source : Wikipedia 2013 Fall-Winter Actuelle 11

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13 A Mirage Called Applisonix Dario Zujo, International Business Development, Dectro International, Québec, Canada Do you remember Applisonix Selectif Pro, this miraculous ultrasound tweezer which was intended to replace electrolysis on the permanent hair removal market? The manufacturer of Applisonix claimed that the tweezer could radiate ultrasound waves and that this energy could then be led to the base of the follicle, by the hair, where heat was created. All this, along with the promise zero pain, zero skin reaction. Powered by pseudo-scientific studies financed by the stock market launch of the manufacturer and an aggressive marketing campaign, this new gadget shook up the permanent hair removal industry. Three years later, it s all over. If the rise was rapid, the fall was even more so. In a few months, Applisonix disappeared from the stock market. Their website is no longer in operation and all promotional material has been removed from the web. Thousands of salons that were duped, must now explain the lack of results to angry customers. The story of Applisonix is certainly sad, but it is far from being a unique case. Each year new miraculous hair removal methods are made available. We only need to think of radiofrequency tweezers or devices using infrared light. The marketing concept of these gadgets is often similar: absence of independent scientific studies and huge promotional efforts combining video clips, magazines and increased web presence. Everything usually ends with bankruptcy or closure of the promoting company within 24 to 36 months, leaving thousands of customers without recourse, and with all their hair! To you make the right choice in your quest of an efficient and permanent hair removal method, here are the 5 golden rules: 1 A Hair is Not a Conductor! Hair is made of keratin, a fibrous protein. This composite material is very strong and elastic, but it neither conducts electricity nor radiofrequency and even less ultrasound. To create heat at the base of the follicle, only 2 methods are effective: electrolysis and photoepilation. In the case of the latter method, the hair must be pigmented. 2 No Sensation? Really? If modern electrolysis devices are able to reduce the sensation of hair removal to a slight tingling, it is however not possible to completely eliminate any feeling. This is because each hair is surrounded by a network of nerve cells. Thus, by using heat to destroy the base of the follicle, there must be a sensation. 3 Hair Shouldn t Resist! The non-resistance of the hair when during the removal is an excellent indicator of the efficiency of the treatment. If it comes out with difficulty and the skin raises, the hair was probably ripped out and the results will be void. Using electrolysis, resistance does not exist since the hair glides gently outward. It is at this point that the electrologist knows that germ cells have been destroyed permanently. 4 Trust in History! Electrolysis has been around for over 140 years, its effectiveness is therefore proven. Customers get exactly what they pay for: 100% permanent hair removal treatments, each and every time. Before investing in a new technology, it is important to try it for at least 3 to 6 months. It is only after this period that most of the hair has finished a complete cycle of growth and after which you can make your own opinion. 5 Choose the Right Partner! The best technology will not be worth anything to you, if you are not supported by a supplier who is active and present throughout the whole lifecycle of the device. Make sure that the manufacturer and the device have been in the industry for a long time, that you will receive a complete training, and most importantly, that you will get a quality after-sales service Fall-Winter Actuelle 13

14 Oxygen and Light Therapy The anti-age solution that stands out! Vital-O2.com

15 Going South this winter? Say goodbye to cellulite! Vital Ultra, a leading-edge body system with a unique combination of radiofrequency, infrared, light therapy, and vacuodermie. Contact us! Results Before After 5 Vital Ultra treatments 2013 Fall-Winter Actuelle 15

16 Innovative Sophisticated Diversified P e a c e o f m i n d A high-end line of electroepilation and thermocoagulation probes Contact us!! 3 rd Generation of a Technology that Has Proven its Effectiveness... ~ Gentleness and Security ~ Performance, Precision and Customization ~ Versatility and Profitability The Gentle Way to 100% Permanent Hair Removal Actuelle Automne-hiver 2013

17 27 MHz Patent : 7,488,317 B2 years of evolution Reputation Performance Comfort 35 years of expertise in electrolysis

18 Events to Keep in mind! News We congratulate Ms Isabelle Dion, Ms Chantal Lavigne, Ms Sonia Fréchette, Ms Claire Alpin, Ms Nathalie Auclair and Ms Sandrine Chassine, winners of $300, $200 and $100 Dectro giftcertificate at 2013 Dectro s Big Sale. Thanks to all our customers for the success of this event! 27 MHz years of evolution The Apilus Platinum 27 MHz, designed for electrolysis, has existed for 10 years already! Available on the market since 2005, it took more than 2 years of research and development to create this unique device. Since then, thousands of salons and millions of clients have benefited from the advantages stemmed from this technology. Faster results, ultimate comfort, patented technique, à-la-carte hair removal, and the advanced management system have not only improved the quality of permanent hair removal by electrolysis, but also the evolution of the electrologist profession. Not yet familiar with the Apilus Platinum and it s defining 27 MHz technology? Read the article on page Actuelle 2013 Fall-Winter

19 SEPTEMBER 2013 Events S M T W T F S AEA Convention September 26 to 29, 2013 New Orleans, LA (USA) Esthetique Spa International October 6-7, 2013 Montréal, QC (Canada) Booths 1317, 1417 OCTOBER 2013 S M T W T F S Cosmoprof Asia November 13 to 15, 2013 Hong Kong, HK Esthetique Spa International February 2-3, 2014 Vancouver, CB (Canada) Booth 317 NOVEMBER 2013 S M T W T F S Actuelle is published two times a year by: Dectro International, Head Office 1000, boulevard du Parc-Technologique Québec (Québec) Canada G1P 4S3 Subscription: actuelle@dectro.com Editor-in-Chief: Karine Beaumont Editors: Clément Beaumont Dario Zujo Joanie Morissette Graphic Design: Yolaine Lamarre Translation: Katy Boissonneault Revision: Dario Zujo Michael Sheaff Contributor: clément Beaumont FEBRUARY 2014 Legal Deposit: Bibliothèque nationale du Québec, Bibliothèque nationale du Canada S M T W T F S ISSN Printed in Canada This document is printed on partially recycled paper Fall-Winter Actuelle 19

20 Be trendy. Be green. Be techno. Subscribe to our New Blog! dectro.com/en/blogue Where salons get their Canada Dectro International Québec Head office 1000, boulevard du Parc-Technologique Québec (Québec) Canada G1P 4S3 T F info@dectro.com Dectro International Montréal 3400, boulevard Poirier Montréal (Québec) Canada H4R 2J5 T F montreal@dectro.com USA Eastern Dectro International T info@dectro.com USA Western Aesthetics Systems USA Inc. T info@aestheticssystems.com To find your local distributor call T Be aware of the latest news! Manufacturer of: Distributor of: