Growing Business with Manpower

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2 JULY 2010 TEXAS STYLIST & SALON Growing Business with Manpower Blue Highways Jerry Tyler What is the difference between women s and men s needs and what motivates them? I am in awe of the endless evolution of the male facet of the beauty marketplace, as well as the tremendous impact it has to the overall beauty profession. With this tremendous influence come many possibilities and opportunities for growth. Many times during my educational classes, the question comes up, What is the difference between women s and men s needs and what motivates them? This is important to answer so we can fulfill those needs in the salon. While there is no complete answer, I have found that the main desire of women is beautification, while the male is focused mainly on grooming. This is seen on the credits of any fashion photo editorial; for women it will give credit to the hairstylist, for men the language will state, Grooming by. In the past, as in the present, movies and their stars influenced both male and female hair fashion. The impact film and music stars have had on the male grooming industry is worthy of a closer look. There was the polished, traditional barbered look of the 30s that continued until the early 60s. Then, along came the Beatles, breaking the length barrier, and introducing longer hair fashion for men. Rod Stewart s shag and Jimi Hendrix afro came next, spurring a revolution that embraced hair in its natural texture. No matter where the influence originates, we will always need to stay aware of trends in order to serve our male clients fully. To be truly successful in the male marketplace, we need to be proactive and aware of the many influences that are driving it. For example, the baby boomer client may desire services that help him preserve a feeling of youth and vitality. With the graying of America comes a new need in the male hair care market. New advancements in color camouflage include services that are quick and blend away gray, rather than conceal it, to turn back the clock. Another opportunity in the market base centers on men s skincare. This new interest by men in replenishing and repairing what time and lack of attention have created, has many men now utilizing a skincare regimen as part of their daily shaving ritual. It can include cleansing and exfoliating before shaving, and applying moisturizer and toner after when the facial skin is more receptive to absorb skin-nourishing nutrients. Recommending pre-shave oils and shave creams dependent on skin type is also important. With the many influences of culture and fashion, staying abreast of current trends means staying ahead of the curve. It used to be that the choice between visiting a traditional barber versus a hairstylist was simple. The difference between the two was largely a matter of a primarily clipper grounded foundation versus precision haircutting and styling. Through advanced education and tools, many stylists are now fusing the two techniques to offer more to their existing and future male client base. Many states now offer crossover courses to cosmetologists so they can offer the best of both worlds to their clients. Advancements in haircutting and barbering equipment have also produced innovative results, including the use of more ergonomic tools that do not produce the negative impact associated with repetitive motion. With men becoming more style-conscious, it is crucial for us to be aware of the best products to meet their demands. This not only enables us to help them care for and maintain their look, it also adds to our bottom line through the sale of male-oriented, salon prescribed products. When it comes to aiding clients in finding solutions for hair loss, we must have the proper knowledge to serve any demographic. Directing the client to the best products and services is crucial, whether guiding them to topical treatments for retention and prevention of hair loss, or recommending pharmaceutical, non-surgical or surgical hair replacement options. The challenges are many in this area, but knowing those options is the best way we can serve our clients and direct them to the best hair loss solution for them. Whether the fashion demands of the male client base are classic, contemporary or fashion forward, there are more than enough tools, services and products available to meet their needs. All we have to do is make sure we are continually aware of the opportunities to serve our male clientèle, thus growing our business through Manpower. Jerry Tyler s column Blue Highways is his Road Less Traveled perspective on the solutions and challenges facing the beauty industry. Jerry Tyler has been a stylist since 1975 serving as the former artistic director for Vidal Sassoon Academy and currently as Director of Education for Carlton Hair salons. He is also a licensed cosmetology instructor and has served as President of the California State Board of Barbering and Cosmetology. READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at

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4 In this issue Blue Highways 2 The Year of the Beard 4 Beauty Business Buzz Building the Men s Business 6 The Nail Extension 7 Esthetic Endeavors 8 The Mane Objective 9 Better Business Texas TDLR News 12 Classifieds 13 Calendar 14 What s New in the Market 15 On the cover... Photo Courtesy of Framesi Blue Highways Whether the fashion demands of the male client base are classic, contemporary or fashion forward, all we have to do is make sure we are continually aware of the opportunities to serve our male clientèle, thus growing our business through Manpower. The Nail Extension Like women, men have nails; granted, they may be neglected or abused, but their condition only justifies the need for professional nail care. Nail professionals should consider how well their salons meet the needs of their male clients. Esthetic Endeavors Whether your full focus is on attracting male clients, or just on servicing those referred from your female customers, male clients can be a valuable asset to your practice; meet their needs and they can be the most loyal clients out there. JULY 2010 TEXAS STYLIST & SALON 2010 Is the Year of the Beard by Paul Kaniewski From George Clooney s close-cropped salt-and-pepper stubble, to Brad Pitt s wild whiskers, facial hair is making a come-back in a big way. Until recently, men with beards have had few choices when it comes to salon services and products. Clean-shaven men can go to a local barbershop (and more recently to high-end men s grooming salons), to have their facial hair taken off with a hot towel treatment and a straight razor shave. There they can relax, be pampered and perhaps purchase a shaving cream or shave kit for touchups at home. For men with beards, the grooming option is often reduced to a trim at the kitchen sink with a pair of manicure scissors. For barbers and stylists, the current beard trends and the lack of services and products provides a real opportunity to reach out to men and generate more business. At Truman s Gentlemen s Groomers in New York City, which provides men with classic services such as shaves and shoe shines, there are a number of options for men with facial hair. Truman s has offered beard shaping, moustache trims and neck shaves to men since they first opened their doors four years ago. Recently they ve seen an increase in both men with facial hair and beard shaping. We re seeing more men with beards. Right now, there s a lot of interest in beard shaping and old school styles, like goatees and Van Dykes [a goatee-moustache combination] said Garrett Pike, a barber at Truman s. There are more men with beards, but there are also men who have always had beards and who are taking more pride in them and in their appearance overall. If they didn t come to us, they might be taking care of their beards at home. One misconception many people have is that men with beards just let them grow -- no maintenance required, but that is far from the truth. Most men with beards are taking care of them on a regular basis, whether it s with daily neck shaves or a pass with clippers every few days. Exemplifying the pride that many men have for their beards is the proliferation of beard websites and online beard trimming tutorials. YouTube, for example, has over 500 clips dedicated to beard trims, and hundreds of other videos showing how to care for goatees and moustaches. Websites such as BeardLife hold beard contests and allow readers to submit pictures and comments about facial hair. A barbershop or salon can easily integrate facial hair services and products into their existing menu. For salons that already offer shave services, the transition to the beard is an easy one. In place of a full shave, offer a neck shave, beard wash and beard shaping session to provide the hot towel experience to men who do not wish to part with their beards. We have a lot of men that come in for a combination, where they re getting a beard trim and also a shave, noted Pike. A good shave to the neck and cheeks can help define the beard. For salons with hair services only, a beard shaping can be a great add-on service to a man s haircut. Truman s offers a beard trim with clipper services and beard shaping for $30. For other ideas, just look to the world of hair care. Beard hair tends to be coarse, so one option is to provide a conditioner to help soften hair and provide shine. Many men with beards are familiar with color treatments (just look at the success of Just for Men ), so beard coloring options may be just the thing for a man who wants to get out the gray. A good facial massage and beard wash can combat stress. Salons and barbershops can increase the potential for retail sales by using products designed specifically for the beard. These products can be used for treatments and then offered for sale to customers. This increased potential for retail sales is a fairly new opportunity for barbershops and salons. Until recently, there were no products for the beard available in the marketplace. Barbershops and salons offering beard services had to rely on hair shampoos, with mixed results. Since the skin under facial hair is even more sensitive than the skin on the scalp, this can lead to irritation, rash and itchiness. Fortunately, the interest in beard grooming has helped spur new product innovation, and there are now many product choices for individuals or salons looking to offer beard services. Paul Kaniewski is the co-founder of Bluebeards Original Beard Products, a company dedicated to providing high-quality products to men with facial hair. He can be reached at paul@bluebeardsoriginal.com. For information about Bluebeards Original products, please visit the website, or contact the company at wholesale@ bluebeardsoriginal.com. Texas Stylist & Salon Volume 4, Number 12, Issue 48 July 2010 Published monthly by Holland Graphics, Inc SW Skyline Blvd., Suite 24 Portland OR Toll-free (888) or (503) Fax (503) editor@stylistnewspapers.com Web site: Publisher Holland Graphics, Inc. Managing Editor Lisa Kind Production Manager Joel Holland Advertising Director Marcy Avenson Art Director Erica Gibson Classified Sales Kelly Smith Contributing Writers: Judy Culp, Jerry Tyler, Charlene Abretske, Neil Ducoff, Jaime Schrabek, Marco Pelusi, Steve Duross, Paul Kaniewski Texas Department of Licensing and Regulation Susan Stanford, Public Information Officer TEXAS STYLIST & SALON is mailed free of charge to licensed salons, barbershops, beauty schools, distributors and manufacturers in Texas. Circulation is restricted to members of the beauty and barber profession, its suppliers and students. CONTRIBUTIONS OF PHOTOS, ARTICLES, etc., are welcome. Payment offered only when arrangements are made in writing in advance with the editor/ publisher. ALL MATERIAL COPYRIGHT 2010 by Holland Graphics, Inc. and/or the bylined authors or photographers. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher. OPINIONS AND ENDORSEMENTS herein are the sole responsibility of the writers or advertisers and do not necessarily represent the opinions of the publisher or the State Boards of each state. Publication of advertising contained herein does not constitute endorsement. Columns are the opinions of the writers and not those of the publisher. 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5 Capturing the Male Clientele Beauty Business Buzz Charlene Abretske Traditionally, the salon or spa has not been a likely locale to spot the male animal. For decades, men s definition of looking good consisted of following only basic grooming rituals: regular hair trims, shaving and making sure to trim hair off the back of the neck, nose and ears. It seems that even the use of aftershave and cologne was considered seriously advanced grooming until the 80s or 90s. In the beauty industry, male-marketed products are one of the fastest growing sectors hitting the stores, beginning with hair, branching out to skincare and now cosmetics with men in mind. How do you tap into the other half of the beauty population? Everyone has a few male clients and you have probably noticed they tend to be very loyal, easy to get along with and open to your suggestions on product. Why wouldn t we want more of them as clients? As technicians, we have been catering mainly to women in terms of cutting, coloring and styling. Why is that? A very basic difference present in men and women goes back to our ancient ancestors. Men were hunters and valued for what they brought back to the group, their value going down when they did not bring back a big score after a hunting expedition. Their place as a provider in the tribe was dependent on what they could produce. Women were gatherers and valued for knowing their geographic area like the back of their hand, including knowing which plants were producing fruits or edibles for sustenance. By being aware of their surroundings, they increased their value by knowing where and when to gather the best items needed without depleting their resources. What does this mean for the men and women of today? Simply put, it means women shop around and men purchase. Most men do not want to spend the day looking around at the mall for items they have no intention of purchasing; this would be frustrating for them. On the other hand, many women enjoy window shopping, often considering it a favorite pastime. Can you notice the difference? My anthropology lesson is officially over. So how do we get more male clients who are willing to spend more on grooming into our salons and spas? Here are some places to start: Get technical. Most of our technical training that is done with models consists of using young women as those models. What about actually practicing cutting, color, skincare, etc on our men to see what they think. Go to the salon young man. Young men in the age range of spend eight billion dollars (yes with a b ) on beauty care items per year. Targeting this group of young single men is a great way to boost your revenue. If they are single, they spend about 40 percent more in products and services than their married counterparts. Refer a friend. Men don t normally want to go to the same stylist as the woman in their life does. If a stylist makes them feel confident with their appearance, they are likely to sing your praises to their friends. Start asking for referrals from your best male clients. Science is golden. The beauty industry thrives on scientific development. Men are more likely to want to listen and understand why something works. This is an excellent opportunity for you to show off your knowledge on products and technical advancements, often leading to a sale. Cater to the masculine. If you want a larger male clientèle, you have to make accommodations to appeal to men or women in your salon or spa decor and surroundings. Proof is in the packaging. I came home with male-geared pomade with masculine packaging; my very un-metro-sexual husband used every iota of the substance in the container, and asked me to purchase more. When I tried to give him the products I use on a regular basis that would be comparable, he wouldn t have anything to do with them. He reasoned that the male product was formulated for men, and remains very loyal to it. Have the ladies help you out. Not all men are ready to go to a salon regularly and you may have or work in a salon that wants to cater to women only. In these situations, make sure you carry some popular male products; after all women do gather items they feel are useful for their loved ones. Give your female clients recommendations, and make them aware of products for everyone in their family, not just for them. Change your consultation. Do not ask a man what would make him feel more beautiful, sexy or hot. You may get some odd reactions. Men like to have a problem solved and have some pampering; they do not want to go into abstract or subjective ideas. Keep it simple, and keep focused on the value. Men make great clients and they have proven they care more now about their appearance than ever. Capture them easily by giving them great customer service, providing fantastic products and making them feel welcome. Charlene Abretske is a business advisor with YBNLive and supports salons and spas with growing their businesses through on-demand back office tools designed for beauty professionals. For more information call (888) or charlene@ybnlive.com. READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at The Next Big Thing Introducing Salon Lasers Premiere Before Laser After 7 Weeks for Salons After 28 Weeks You can own the new Premiere professional Hair Enhancement Laser for just $3,995. This includes all equipment, training and materials you need to take advantage of this exciting new opportunity. Financing is available for qualified buyers. For more information call (866) or visit our web site: Salon Lasers Better hair from the power of light TEXAS STYLIST & SALON JULY 2010

6 Building the Men s Business The Guide to Increasing and Retaining Satisfied Male Clientele by Steve Duross Build your men s business; we hear it all the time. What does it really mean? Maybe you think your business is doing just fine. Maybe you think that guys are best left to the local barbershop. Besides, guys are cheap, right? Wrong. Statistics show that annually, men spend more money than women spend, yet buy fewer things. The truth is that men are usually more interested in quality than price and they are not afraid to spend money. With men having such a strong loyalty to brand and service, it HANDS ON PHOTO SHOOT WORKSHOP with BABAK and the TEALS AUGUST DALLAS, TX Join us for an extraordinary weekend of events meant to inspire the professional ready to be thrust out of their creative comfort zone. Legendary NAHA winning photographer BABAK along with two time NAHA nominees, 2008 NAHA Winners and 2009 International Stylist of the Year DeAnnalyn and Ryan Teal are leading a workshop meant for the professional to attain the proper knowledge to catapult themselves to the level of the greats. The TEALS will discuss topics such as: CREATIVITY: Gaining inspiration and thinking outside the hairdresser box. BUDGETING: Figuring out a budget for a photoshoot that includes what to pay photographers, wardrobe stylists, makeup artists and models. SCHEDULING: An appropriate working time line including pre-production, shoot day and going to press. ART FORM & FUNCTION: Discussing art, popular photographs, line, shape, movement and white space. PUBLICITY: What to do with the shots after the shoot, how to write a press release, viral marketing ideas and social networking. WIGS & HAIR PIECES: How to create wigs and hair pieces for a shoot. CALL COOLESTSALON.COM/EDUCATION JULY 2010 TEXAS STYLIST & SALON is important to build your men s business by offering quality. This will enhance your client support and encourage men to stick with you and your brand for a lifetime. Creating a comfortable environment for men in our salons and days spas is part of the story, but may not be enough anymore. It is important to remember that men are smart and they know there is more to the process. The use of marketing techniques and visual effects that speak directly to men are great ways to let them know they are welcome in your salon. Incorporate a selection of available products that meet their individual needs. This lets everyone know that you are knowledgeable about specific grooming needs and the products that can meet those needs. SINGLE HANDS ON: $1900 Three day class, including demonstration, lecture, hands on and non sharing model SHARED HANDS ON: $1000 Three day class, including demonstration, lecture, hands on and sharing a model OBSERVATION: $600 Hairdressers paying to observe the photo shoot but participating in everything else This first step is to take a good look at who is walking into your salon. Men comprise the overwhelming majority of walk-in business for salons across America. They are often wandering from salon to salon, looking for a great experience. Consider this and think about how you want to display your salon and retail section to the male clients you are trying to reach. Next, look at whom you are assigning to greet this walk-in business; in most cases it is the newest hairstylist. The hairstylist with little or no clientele and in most cases, the least experience. This is fine; however, uneducated and inexperienced staff members can hinder your business building tactics. Just because a staff member is inexperienced, does not mean they have to be uneducated. The key is to educate them and keep even the newest of team members updated on the latest men s contemporary hairstyles and product knowledge. Once you have successfully done this, you have tackled one of the first obstacles in making a positive impact on your male clientele. Here are additional ways to build your male business and make your male clients happy at the same time. Show Men You Want Their Business: Any environment that is new and different can be intimidating for a man or a woman. Make your salon and retail section friendly and inviting. Window displays, posters and advertisements are a great way to invite men into the salon. The appearance of your salon will directly influence the type of client who walks in your doors. Displaying marketing material specifically for men lets everyone know that you cater to the male client. Magazines and Portfolios: Magazines are a great tool for staying current in the world of hair and fashion. Make your own hairstyle book from magazine tear sheets that reflect your personality and opinions about hair and fashion. Traditional hairstyling books often become outdated quickly and many men feel too uncomfortable or intimidated to pick one up. Education, Education and Education: The more education we receive, the more we continue to grow on a personal and professional level and the more we can offer our clients. Make sure your staff is well educated on men s grooming services as well as seasonally updated hairstyle options, so they can prescribe the best retail products for each client. Offer Referral Incentives to Existing Clients: Your female clients know plenty of men. Offer your existing clientele a product discount or a free service for referring new business. Offering incentives to your existing clients is a great way to let your clients work for you. A great scalp massage at the shampoo bowl is a fantastic value added service that takes very little time and has no overhead. Think about ways you can incorporate added value into services. Men like knowing that they are getting more bang for their buck. For example, you can add on a complimentary neck trim or shave. Just a small amount of maintenance can build customer loyalty. Offer Extras: Offer product samples or offer a Buy Three -- Get One FREE promotion. Create seasonal gift with purchase and purchase with purchase promotions. Create some specialty gifts with your logo and store name imprinted on them. Men love T-shirts. If you do offer services, share a complimentary conditioning rinse after the haircut. This creates an opportunity to discuss products and their benefits, which is a great tool for retailing. Know Your Grooming Products: A little knowledge goes a long way. Knowing the special features and benefits of your products will give you the ability to prescribe the right product for each client. The more knowledge you have, the more knowledge you can pass to your clients. Guarantee Your Work: A guarantee builds confidence. Guarantee your clients that they will walk away happy. If they are not satisfied with your products, services or work, make sure that you find a way to correct this issue and to work with them to achieve the look they are longing for. Guarantee Your Styling Products: If you display confidence in your products, your clients will be more willing to try what you recommend. When you are finishing the look, let your clients know that the retail products used will keep their hair looking salon fresh in between visits. Men want a product that is easy to use and a hairstyle that is achievable. Use T-Shirts Instead of Robes or Capes: Not all men want to wear a robe in public. As a modern and stylish alternative, offer your male clients a T-shirt to change into instead of a robe or cape. This will also open up another revenue path in your retail section. Start a Men s Night in Your Salon or Store: This is a tremendous opportunity to create a buzz and promote your business. This also creates a comfortable male environment for men who might normally shy away from a salon. From start to finish, there are always ways you can work to improve your business and build client loyalty. When it comes to men and establishing a relationship with your male clientele, it is important to first think like a man and work with your clients to develop a system that works across the board. Steve Duross is the director of product development and the director of education for JOE Grooming. JOE Grooming offers a complete line of professional haircare, skincare and bodycare products for men. Visit or contact for more information.

7 Nails for Males The Nail Extension Jaime Schrabeck There s Nothing Feminine about Good Grooming Some may question why men would have their nails done. It is a fair question, and yet, no one would question why women get their nails done, or why men brush their teeth, for that matter. The fact is there is nothing feminine about good grooming. Our wellness requires ongoing maintenance, some of which we can do for ourselves. For the rest, we can rely on professionals. Caring for our bodies should be a priority, regardless of gender. Like women, men have nails; granted, they may be neglected or abused, but their condition only justifies the need for professional nail care. Rather than question why men would want nail care, salon owners and nail professionals should consider how well their salons meet the needs of their male clients. In the beauty business, which depends on attracting and retaining clients, why would any salon ignore half of its potential clients? It s not intentional. Most salon owners would claim men are welcome in their salons, but let s be real. From the salon environment, to the services offered and the products used, most salons presume their clients will be female, and thus, not surprisingly, they are. While the predominance of female clients may be the norm, it also represents a substantial opportunity. Attracting more male clients should be part of a larger strategy to appeal to a broader demographic: young and old, male and female. To attract more male clients, a salon owner could install flat screen televisions, position a pool table in the reception area and apply for a liquor license. However, how does any of that facilitate better nail services? Your business should operate as a beauty salon, not a bar. In addition, the efforts made to attract male clients should not alienate your female ones. Both men and women should feel comfortable, respected and pampered in your salon. No one should be made to feel awkward for having any service your salon offers; overcoming this may be the biggest challenge your salon faces. Despite your preconceived notions, try to resist making assumptions about what your clients want. The feminization of nail services begins with the assumption that only women get their nails done, and all women want their nails polished. Besides, if you think in terms of masculine versus feminine, you have missed the point. Instead, consider making choices that are gender neutral. The service names and descriptions should not refer to gender, as that has nothing to do with the quality of the service, or the products used. In addition, the pricing should be based on the service provided, not on who is receiving it. The best analogy would be restaurants, which do not portion, describe or price dishes according to gender. A menu presents choices that are left for the diners to make. Likewise, your salon brochure should present choices that your clients will be free to make. Just as the ambience of a restaurant can either enhance or destroy the dining experience, your salon environment can facilitate, or distract from the client experience. From color choices to furnishings, lighting and ambient music, your salon reflects your taste, or lack thereof. Ideally, these choices should also be gender neutral. Your chairs / stations should comfortably accommodate people of different sizes. Moreover, your furnishings should make your services accessible to people with physical limitations, like those who use wheelchairs. One of the most enjoyable aspects of professional nail care is the personal interaction. Do your clients receive their services in privacy, or are they on display for others to see? Men, in particular, appreciate receiving services in privacy because, in addition to protecting their privacy, it focuses service providers on client interaction and the work at hand. Speaking of which, your service providers should not only be competent, but also capable of having intelligent conversations about subjects other than celebrity gossip. At Precision Nails, we value our male clients for their no-nonsense approach to nail care. In fact, that is why our Hand Detail and Foot Detail services treat and pamper, but do not include polish application. Likewise, our Hand Express and Foot Express services focus on the basics. Our male clients usually leave their nails plain, but if they wanted a highgloss shine achieved through buffing, or a polish application, they can have it for an additional charge, just as our female clients can. Based on our extensive experience, we can assure any potential male client that receiving professional nail care will not compromise his masculinity. Instead, he will receive quality, personalized services from a competent technician in privacy. Moreover, the results may finally convince him there is nothing masculine about having dirty nails, overgrown cuticles and / or rough, dry skin, not that there is anything particularly feminine about it either... Jaime Schrabeck, Ph.D. owns Precision Nails, an exclusive nails-only salon in Carmel, California. She can be reached at info@precisionnails.com. TEXAS STYLIST & SALON JULY 2010

8 Marketing Skincare to Men Esthetic Endeavors Judith Culp In the past decade, men have become more interested in the services skincare professionals offer. If they find a place where they are comfortable, and get services designed to meet their needs, they become very loyal clients. In some of the large metropolitan areas, male-focused facilities are becoming popular. Decorated in rich darker tones with clean lines, they are void of the fluff commonly found in clinics focusing on the female client. Wood, metal, stone, elements of nature with woodsy aromas create a setting where men feel at home. Some full service facilities have gone the sports bar direction with memorabilia and a large screen TV featuring a sports channel while the guests wait. The key to creating a male-inviting ambiance is keeping your spa or salon clean and removing clutter. Men, like their female counterparts, are concerned about the signs of aging. However, their skin needs are unique. Male skin is thicker and oilier than female skin. Men shave daily so they keep these areas of their skin better exfoliated. Male skin tends to fold rather than line. Young men tend to be even less compliant with SPF than women are, so their foreheads, eyes, ears and necks quickly show deeper lines and skin discolorations. Those with short hair can develop potential skin cancers on their exposed ears. Very short or thinning hair offers little sun protection. Baseball hats may be high fashion but they offer no protection for ears or the back of the neck. Men s greatest homecare need is a lightweight SPF to protect against sun damage. If it does not have a light feel, they will not use it. On the face, men s problems tend to be more around the eyes and the T-zone, especially the nose. Years of neglect can lead to solar comedones, which are blackheads that stud the orbital area; the skin in this region is very sensitive to removal. In addition, comedones on the nose are a common problem. Enzyme treatments, microdermabrasion or BHA exfoliation in selected areas are good choices. While men can be injured and still perform remarkably on the battlefield, they have less tolerance for poorly done extraction. Use gentle pressure and properly prepare the skin. If using an enzyme mask prior to extraction does not yield adequate results, consider using a warming, softening mask following the enzyme and then extract. This double mask process can be very effective. A gel mask with a clove additive wrapped in hot towels is great. There are also alginate masks that are warmed in the microwave, applied, left to sit and then peeled off. This type of mask gets warmer on the skin during processing, thereby creating additional softening and systemic pushing of follicular matter toward the surface. Due to the additional time involved, do not apply another mask at the conclusion of the treatment. Instead, apply soothing botanicals and use cold globes, or apply a cold compress to soothe the skin. Hair removal is another area where male clients have a lot of interest. Whether you offer waxing, IPL, laser or electrolysis, there are male clients seeking your services. While some athletes shave daily, more and more are looking for a longer lasting, stubble free solution. The wise technician will be prepared to offer full body hair removal to their male clients. Backs, chests, arms and legs are popular areas for hair removal. Avoid trying to wax beard or neck hair; this hair tends to be very coarse and deeply rooted. Therefore, Laser or IPL is a better option for these areas. When it comes to Brazilian style waxing, the real experts that focus on client care, not marketing product, agree that waxing or otherwise treating the testicles should be avoided, as it is a very risky area. Laser hair removal specialists do not treat this area, as there are no clear guidelines as to what the possible side effects could be internally or externally. While there are those who see no problem with waxing the testicular area, this skin is very fragile. Gaining a good stretch is difficult and the skin can be easily torn, possibly requiring stitches to mend. If you choose to offer this service, make sure your malpractice insurance specifically covers it. Spray tans are not just for female clients. Men like to have that summertime glow and some professional technicians have made lucrative sidelines or businesses by offering spray tanning to sports or body building competitors. One specialist told me that it was great because these clients bodies were already sculpted, and they just wanted that nice coat of color to polish them for the event. When it comes to products, we have already mentioned SPF. Additionally, it is nice to offer for retail a light gel cleanser, hydrating gel, SPF lip protection, peptide products or shaving products. Select products for clean, unisex or masculine lines, packaging, scent and lightweight feel. Whether your full focus is on attracting male clients, or just on servicing those referred from your female customers, male clients can be a valuable asset to your practice; meet their needs and they can be the most loyal clients out there. Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since A CPCP permanent makeup technician for over 18 years she served a 4-year term as a Director for the Society of Permanent Cosmetic Professionals, two years as their president. She is president of Culp Enterprises Inc. and CEO of NW Institute of Esthetics. Judy Culp is available for consulting. For more information visit READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at IS PRESENTING visit to join our list and receive exclusive updates on upcoming promotions and classes. Made With Certified Organics & Renewable Rainforest Resources JULY 2010 TEXAS STYLIST & SALON

9 The Growth Opportunity of the Future: Mens Haircoloring The Mane Objective Marco Pelusi At the recent International SalonSpa Business Network s (ISBN) 2010 Conference, I was invited to participate in an expert panel discussing industry trends. The lead question directed at me was What are some trends in client behavior that salons aren t acting upon? The second question was What service category is the growth opportunity of the future? My response to both questions was men s hair services -- specifically men s haircoloring services. If you re into doing haircolor these days, you can make a huge difference in your amount of business simply by making the most of your male client base. It s now socially acceptable and almost required, for men to look good. This shift directly affects you and me as hairstylists and salon owners behind our chairs. When I teach, I always recommend every stylist offer a haircolor service to each male client who sits in their chair, regardless of age, personality or lifestyle. As we know, now more than ever, it s a highly competitive world out there for men. It s our job to help them find their edge when it comes to their haircolor. Looking and feeling youthful makes a huge difference, both professionally and personally, no matter what age you are. Which color services can we confidently recommend to the guys? Well, this area is where it gets a bit tricky, and we must choose our words carefully. While our male clients desire to feel and look youthful, they also don t want the fake look. No gentleman wants his professional haircoloring to be obvious. In contrast, women often enjoy (most of the time) discussing their haircolor openly, and Now Enrolling... Permanent Make-up Class Sept. 26 & 27, 2010 Corpus Christi Get the professional training you deserve for one of the fastest GROWING CAREERS Patsy Charles, Permanent Make-up Esthetician 1450 Preston Forest Sq, Suite 284 Dallas, TX often prefer their haircolor when it s noticeable. Here in Hollywood, on the red carpet, the media focuses directly on the women s salon-applied, professional-looking haircolor. The men on the red carpet are simply required to look dashingly handsome, and while this necessitates good hair, they really don t care to discuss their haircolor. Therefore, when you are speaking to your male clients who are in their 30s or beyond and have some grey, low lighting is the best and easiest way to go. Low lighting can be done lightly or heavily, depending on the need, comfort level and desired result of the client. It is always best to start more understated with your client s color, and leave him begging for more, rather than to overwhelm him and do too much. Another great way to get your male clients with grey involved in color -- while keeping it subtle -- is demi-permanent haircoloring. Demi-permanent is made to last six to eight weeks, and should gradually fade on-tone, which is perfect for a man who doesn t want to commit to too much color. In addition, demi-color is an excellent way to achieve a marvelous grey blending effect, which reduces the amount of grey, but leaves the haircolor somewhat natural. Perhaps the most important element of men s haircoloring is to aim to keep it natural looking, as well as subtle. In the end, you ll want to offer low-commitment coloring to your male clients, at least to start with. Whereas the female clients may be more inclined to commit to return frequently -- even on a monthly basis -- your male clients don t usually desire such a big commitment. Give them a taste of it and see where it goes. If you do it right, they ll probably be back quicker than you think. Marco Pelusi is globally recognized as a haircolor trainer and platform artist. Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles 2007 by KTTV Fox11 s myfoxla Hot List competition. Pelusi created the Marco Collagen Color Guard HairCare System, the collagen system developed for color and chemically treated hair. For more information, visit Class Includes: (all supplies provided for workshop) Step-By-Step Instruction Demos of Eyebrow, Eyeliner, and Lip Liner Procedures Learn the Rotary Machine (Pen) Needles Hands on Procedures Anesthesia Eyebrow Pigment Eyeliner Pigment Lip Liner Pigment Theory Professional Color Wheel Certificate of Intradermal Technician Eyelash Extensions $5 0 OFF S pecia l Sign up f o r the w or k shop in Ju ly a nd re c eiv e $5 0 OF F the t ot a l co st. Taller de Maquillaje Permanente y Extensión de Pestañas (suministro incluido) Ofrecemos clases en Español patsy.charles@yahoo.com CELEBRATING OVER 38 YEARS OF SERVICE WITH OUR SHOW DEALS! FREE CHILD BOOSTER SEAT w/ min. purchase of $ * LULA HYDRAULIC STYLING CHAIR 2 FOR $ CHEA BACKWASH 2 FOR $ (vacuum breakers available) HAIR STEAMER $ NO PLUMBING REQUIRED PEDI SPA SYSTEM $ Salon & Spa Equipment Coupon Must mention coupon with original Showroom order placed Sept. 25, 2010 *Before taxes & shipping. One free black booster seat per customer. Does not apply to Internet shopping orders. selection of colors available! METAL ARM STYLING CHAIR 2 FOR $ SHAMPOO BOWL W/FIXTURE 2 FOR $ BLACK MARBLE ANTI-FATIGUE MAT 2 FOR $ ' X 4' CIRCULAR 5/8 THICK BLACK ICU MAT $ PIBBS 4 JETTED PEDI SPA $ CHRIS STYLING CHAIR 2 FOR $ HEAVY PORCELAIN SHAMPOO BOWL WITH UPC FIXTURE & VAC BRK. $ COLLINS DELUXE PORTABLE STATION $ OPERATOR SUMMER BEAUTY PKG #0710MP 4 - Hydraulic Styling Chairs 4 - Miami Storage Stations 2 - Shampoo Bowls 2 - Shampoo Chairs 2 - Xtra Hott Dryers & Chairs 1 - Booster Seat FREE $ PIPELESS PEDI SPA W/ CULTURED STONE BOWL & SHIATSU MASSAGE CHAIR $ CHROME ARMS STYLING CHAIR 2 FOR $ RECLINING SHAMPOO CHAIR 2 FOR $ DRAWER BLACK PLASTIC ROLLING CART 2 FOR $ Customized Cabinetry Construction Custom Equipment Packages Available Free Design and Layout Services Wholesale Prices Delivered Directly to Your Door! *Actual items may vary from pictured. Prices not applicable toward previous purchases.* KO BARBER CHAIR 2 FOR $ XTRA HOTT DRYER & CHAIR 2 FOR $ MIAMI STORAGE STATION 2 FOR $ FACIAL STEAMER & MAG LIGHT COMBO $ DON T SEE WHAT YOU WANT? Prices Good Thru Sept. 25, 2010 VISIT OUR SHOWROOM FOR FREE GIFT AND SEE OUR IN-STORE ONLY SPECIALS! One FREE Gift per Salon with this ad Call or Come By Today! Wide Selection of Salon, Spa and Skincare Equipment Available BELTWAY DR., ADDISON, TX Monday thru Friday 9:00 am - 5:00 pm LEASE TO OWN or EZ (w/no credit check) LAYAWAY PLAN AVAILABLE CELEBRATING OVER 38 YEARS OF SERVICE WITH OUR SHOW DEALS! TEXAS STYLIST & SALON JULY 2010

10 3 DAYS, 60 MILES TO END BREAST CANCER WE ARE WALKING The Stylist Newspaper is teaming up with Doug Schoon s Beauty and the Breast team to take an incredible journey to help end breast cancer forever. On November in San Diego, we will walk 60 miles in the Susan G. Komen 3-Day for the Cure TM and raise funds for breast cancer research and community-based breast health and education programs. One in eight women in the U.S. will be diagnosed with breast cancer in her lifetime. That s why we are walking in the 3-Day for the Cure. Because everyone deserves a lifetime! Help us raise money to make a cure for breast cancer a reality rather than a dream for the future! Mail Your Tax-Deductible Donation to: The Breast Cancer Three Day c/o Stylist & Salon Newspaper 1750 SW Skyline Blvd. #24 Portland, OR (make check out to The Breast Cancer Three Day) or Call (503) x207 To donate online go to For more information visit The Susan G. Komen 3-Day for the Cure. TM BECAUSE EVERYONE DESERVES A LIFETIME. What s Not Being Said during Performance Reviews Better Business Neil Ducoff One of my favorite Neilisms is, Do you do quarterly performance reviews at least once a year? When I use it during my presentations, there is a reason why it always gets a chuckle. No matter how you view the process of performance reviews, there exists an inherent confrontational element. The intent of performance reviews is not only for issuing praise for outstanding work, it s also to discuss behaviors and skills that need improvement. In addition, let s not forget the most uncomfortable part -- to communicate performance and behavior that is unacceptable and must stop. Issuing praise and accolades is the joyous reward of leadership, but dispensing the notso-fun disciplinary stuff is just as important. Often, the muck of emotions and fear of confrontation blocks the passage of vital information to the employee. Performance reviews are formal opportunities to guide and coach salon / spa employees to reach their full potential. The perspective that reviews are confrontational is created entirely by the leader responsible for conducting the reviews. And until the leader can shift his or her thinking back to the healthier guide and coach aspect, the process of conducting performance reviews will continue be painful, ineffective, and without question, detrimental to the employee, the company and its culture. Here are some no-compromise strategies to keep performance reviews in the proper perspective: Properly set the table: Take the drama and uncertainty out of your performance reviews by informing employees how they will be evaluated and what topics, performance and issues will be discussed. Detail how the review will be conducted -- that it will be open, respectful and allow both parties to express their views safely. The not knowing is what fuels stress. Given this, you may want to re-introduce performance reviews to your employees. Issuing praise and accolades is the joyous reward of leadership, but dispensing the not-so-fun disciplinary stuff is just as important. Use evaluation tools that allow the right conversations to occur: At Strategies, we encourage the use of Broadbands and evaluation tools to serve as a checklist of talking points. For example, under the heading of dependability and accountability, you can ask the employee how he would rate himself on a scale of one to ten. If he rates himself higher than you would, you instantly have the basis to open dialog where you can say, That s interesting because I rated you a bit lower because of... Tools keep you on course and allow the right conversations to occur. Keep the focus on the desired outcome: Without question, one-on-one performance reviews are stressful and emotional. However, consider this; the intention is to establish and clarify the mutual accountabilities and next-steps for employee and company success. Sensitive issues may need to be addressed, but with success as the desired outcome, performance reviews should be embraced as positive and necessary course adjustments, not dreaded confrontations to be avoided. Recordkeeping and accountability: These are two of the most common postperformance review pitfalls. First, you must maintain accurate records of each and every performance review detailing what was discussed, what the next steps and expectations are -- complete with timelines. Second, too many leaders expect all to be right with the world after a performance review. It s the leader s responsibility to hold the employee accountable -- to check in and see if the employee is making progress or is stuck and in need of coaching, guidance and support. Performance reviews are essential elements to employee growth, retention and nurturing of the company culture. If your reviews are incomplete and leave essential performance issues unaddressed, it s called compromise and your company s performance is paying a price. Neil Ducoff is the founder and CEO of Strategies, a business training and coaching salon specializing in the salon and spa industry. Ducoff is the author of Fast Forward, and his new book, No-Compromise Leadership, is available at For a signed copy, go to com. You can Neil at neil@strategies.com. READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at 10 JULY 2010 TEXAS STYLIST & SALON

11 Local Salons Help with Gulf Oil Spill Cleanup Efforts Through Hair Donation It s a big, hairy deal when a national franchise such as Sport Clips mobilizes its stores to help with an oil spill cleanup. Today, the men s and boys hair care provider is asking its 690 stores to gather the hair that s vacuumed up throughout the day and package it for use by Matter of Trust, an organization that makes oil-soaking mats and booms from hair and fur. Approximately two pounds of clippings are collected in each of our stores daily. We look forward to this donated hair making a positive impact by helping to generate products that will clean up leftover oil, says Gordon Logan, Sport Clips founder and CEO. Team members from stores across the country are letting us know they are ready to pitch in on this effort. Phil McCrory, a hairstylist from Alabama, first discovered how hair could help soak up oil and aid in disaster relief after he noticed the fur on Alaskan otters was completely soaked with oil due to the 1989 Exxon Valdez spill. He began testing how much oil he could collect with the hair clippings from his salon and from there he invented the hairmat to help clean up oil contaminated waters. From this point on, Matter of Trust has been collecting hair clippings, sorting them and shipping the fibers off to nonwoven needlepunch factories to make batches of hairmats to use for oil spill relief. Matter of Trust also creates booms from loose hair that is stuffed into nylon stockings which are then doubled up and tied together to surround and soak up oil. According to Matter of Trust, The U.S. has over 300,000 hair salons and each one cuts an average of a pound of hair per day. By joining our relief effort and signing up for our donor program, your salon will help us make a difference in the ecosystem and to help prevent further damage from oil spills that continue to aggressively destroy coastal water ways. For more information on how you can donate or become a participating salon, visit Photography Workshop with Babak and the Teals Join the Teals in Dallas for a weekend of events August 28-30, 2010, meant to inspire the professional to be thrust out of their creative comfort zone. Legendary NAHA winning photographer Babak along with Ryan and DeAnnalyn Teal, two time NAHA nominees, 2008 North American Hairstyling Award Winners, and 2009 International Hairstylist of the Year, are offering a three-day program meant for the professional to attain proper knowledge to catapult themselves to the level of greatness. Topics to be discussed include: Creativity thinking outside the hairdresser box; Budgeting figuring out what to pay photographers, makeup, wardrobe, and catering; Scheduling setting an appropriate working time line including preproduction, shoot day, and taking your images to press; Art Form and Function discussing art popular photographs line, shape movement and white space; and Publicity what to do with the images once you have them, and how to use them in your salon-marketing program to boost business. For information call Ryan Teal or visitcoolestsalon.com/education. NEW! Bonus Material Only Available Online Our website has improved navigation with easy links to articles, classifieds, calendar dates and bonus material. And our Online Edition gives you a virtual tour of our paper with direct links to your favorite advertisers and products. Now with More Value for Your Advertising Dollar TEXAS STYLIST & SALON JULY

12 Don t Cheat Yourself Out of a Career American poet, Ralph Waldo Emerson, once said, No one can cheat you out of ultimate success but yourself. The barbering and cosmetology industry are proud professions and this quote is especially true for barber and cosmetology school graduates caught cheating on the required licensing test administered by PSI. The Texas Department of Licensing and Regulation s (TDLR) maximum penalty of $5,000 and/or revocation of license may seem insignificant if future employers learn of the violation and refuse to hire a convicted cheater and suddenly a promising career disappears. Picture this in your mind: someone spends thousands of dollars in tuition and hundreds of hours in the classroom and the only hurdle to qualify to receive a license Barber Shear Numbers Barbers...13,112 Barber Manicurists Barber Technicians...15 Barber Hair Braiding Specialist Barber Hair Weaving Specialist...1 Barber Shops...4,885 Mobile Barber Shop...3 Barber Manicure Shops Barber Hair Braiding Shops...8 Barber Hair Weaving Shops...6 Cosmetology Shear Numbers Operators...108,824 Manicurists...33,908 Facial Specialists...14,462 Hair Weavers Hair Braiders Shampoo Specialists Wig Specialists...19 Shampoo Apprentices...12,045 Operator Instructors...4,180 Manicure Instructors...42 Facial Instructors Wig Instructors...3 Students...22, JULY 2010 TEXAS STYLIST & SALON and start providing services to customers and earning a living is one test; why ruin your future by cheating? PSI proctors have years of experience giving tests and the signs of someone cheating simply don t change. Students coming in with cheat notes, knowledge of the test questions or even someone taking the test for them the proctors have seen it all and are on the lookout for people trying to cheat the system. TDLR doesn t look kindly on individuals caught cheating and promises you and the industry to prosecute cheaters to the fullest extent of the law and rules. Tests are developed to insure citizens of Texas receive services from qualified cosmetology and barber licensees and like you, TDLR expects the best from its licensees. Dual Shop/Salon...995* Barber Instructors Students...2,340 Schools...38 Class A Barber Booth Rentals...4,100 Barber Manicure Booth Rentals...75 Barber Technician Booth Rental...1 Barber Hair Braiding Booth Rentals...8 Barber Hair Weaving Booth Rentals...1 * Dual shop/salon also listed in cosmetology Schools Salons...20,714 Manicure Salons...1,127 Facial Salons Facial/Manicure Salons...4,044 Hair Braiding/Weaving Salons Wig Salons...38 Dual Shop/Salon...995* Cos. Operator Booth Rentals...29,724 Cos. Manicure Booth Rentals...14,077 Cos. Facialist Booth Rentals...1,101 Cos. Hair Braiding Booth Rentals...68 Cos. Hair Weaving Booth Rentals...35 Imposter Charged Impersonating a Public Servant Is a Criminal Offense In February the Texas Department of Licensing and Regulation (TDLR) sent s to cosmetology and barbering licensees through our TDLR notifications service. The warned shop owners about a man impersonating a TDLR inspector who was pretending to perform required inspections. The fraudulent inspector asked for cash payment for the inspection before leaving. Unfortunately, several shops paid him. TDLR investigator Sammy Lynch was assigned the case and began interviewing shop owners. Information from one owner indicated she felt the imposter was familiar with the cosmetology rules and industry practices; therefore, she didn t question his authority. Another owner provided the information Lynch needed to hone in on the phony investigator. Personal papers left behind identified the man as Eddie Guzman. Three victims identified Guzman from a photo lineup as the fraudulent inspector. Fortunately, observant owners were able to provide TDLR investigators and local law enforcement officers with information to apprehend the alleged imposter. TDLR worked with the county sheriff s office and a warrant was issued for Guzman s arrest. If In Doubt Ask for Identification TDLR inspectors are trained to introduce themselves and show their State of Double Trouble An unlicensed barber working in a barber shop isn t the only one breaking Barbering Law or Rules; the shop that hired him is too. Rest assured, when a TDLR inspector performs the next inspection there is going to be double trouble, violations against both parties will be written and both can be fined. No one can perform barbering services unless he holds a license. If you don t have a license you can t work on a person s hair, beard, mustache, nails you can t work as a barber, plain and simple. If you do you are breaking the law. Texas employee identification badge to the person in charge when they enter a business. Upon request they can provide Department contact information and business cards. If you still have doubts about an inspector being legitimate, we encourage you to call the Department to verify the person is a TDLR employee. Contact Customer Service at (800) Inspectors Leave Proof of Inspection Form A TDLR inspector fills out a SALON/ SHOP/PROOF OF INSPECTION form once the inspection is complete and leaves a copy with the person in charge. The next step you need to take is outlined on the back of the form. These instructions are in English, Spanish and Vietnamese. Inspectors Do Not Accept Money or Gifts TDLR Inspectors will NEVER ask or accept money under any circumstance while visiting a shop or salon. Inspectors will not accept payment of license fees, request money for violations or charge for copies of a shop or salon inspection report. TDLR inspectors cannot accept any gifts. If you have a question about shop or salon inspections please contact TDLR at: barbers@license.state.tx.us or cosmetologists@ license.state.tx.us. TDLR s Customer Service can assist you Monday Friday from 7 a.m. until 6 p.m. at (800) The owner and/or manager of a shop employing unlicensed barbers will be caught in the crossfire if TDLR inspectors find out. Barbering Administrative Rule directs barber shop owners and managers to make sure all persons, including independent contractors, who work in the shop are currently licensed and have the proper permits. The Texas Department of Licensing and Regulation reminds shop owners and managers to stay in step with the laws and rules to avoid the double trouble web.

13 LEASE OFFERS BEAU TI FUL SA LON IN KATY Spaces for rent. Call (281) STYLIST LEASE STATION (WATAUGA) ~ 4 WEEKS FREE LEASE OF FER Unique Boutique Sa lon has avail - ability for Lease Styl ists. Great Denton Hwy Location!! Warm Design and At mosphere. Shopping Cen ter Newly Re modeled! Rea - sonable Lease Rates. Call for Details. (469) Prin cipals only. Phone calls about this job are OK. Please do not contact job poster. SHOPS FOR SALE SALON FOR SALE - GREAT LO - CATION FAR EAST SIDE OF EL PASO All equipment in excellent condition. Must see! For more information call (915) and make a good offer! BAR BER SHOP Four chairs, es tablished cli ents. Money maker. Owner re tiring. Lots of busi ness, low rent, in strip shop ping cen ter. Call Steve at (361) or texlock@ex cite.com. SALON FOR SALE IN LUB - BOCK, TX Bar ber or Beauty Sa lon. Call for more in formation (806) SALARY / COMMISSION MAKE A CA REER CHAGE FOR THE BETTER. A ca reer at Supercuts means be ing sur rounded by in di vid u als much like your self: cre ative, en er getic and styl ish. For a com pet i tive com pen sa tion, on go ing ed u ca tion, ca reer oppor tu ni ties and a fun en vi ron ment, call CUTS. Live Stylicious at supercuts.com/ca reers. RECEIVE $10 OFF YOUR SEC - OND MONTH. It s a great time to ad ver tise in the Texas Styl ist Classifieds! If you place your ad at: you will get $10 off your second month of ad vertising! Don t miss your chance to reach al most 30,000 Barber and Beauty Professionals! USED EQUIPMENT PEDICURE CHAIR WITH PUMP FOR SALE $400. Se rious in quiries only. Call (817) for in formation. NEW EQUIPMENT EL E GANT NAIL SUP PLY: We whole sale and re tail New & Used Sa lon Equipment, Sa lon Furniture and all brand-name prod ucts OPI, IBD, Gena, Cre ative, LaPalm We of fer on line con tin u ing ed u ca tion. Please visit our website for more in for ma tion: Phone: (937) or EDUCATION LEARN NEW TECH NIQUES THROUGH DVD S - FREE CAT- A LOG Hair cut ting & styl ing, clipper & ra - zor cut ting, hair col oring, wed ding styles & updo s, makeup, fa cials, man icures and ped i- cures, wax ing & hair re moval, mas sage, and spa & body treat ments CON TIN U ING ED U CA TION FOR TEXAS STYL ISTS. State Ap proved TDLR Provider No No testing. Simply read through the course. Sat isfies all CE re quirements. Se cure website rated A+ by the Na tional Better Busi ness Bu reau. Guar an teed low est price. Elite Continu ing Ed u ca tion BUSINESS OPPORTUNITIES MAKE $100 PER HOUR SHARP ENING SCISSORS AND CLIPPERS. I will beat anybody s price on any equip ment and train ing. (408) TEXAS STYLIST & SALON JULY

14 I.T.S. Academy of Beauty Celebrates Beauty at Irving Mall I.T.S. Academy of Beauty spread a little beauty and good will at their new location at 3880 Irving Mall, Irving, Texas by handing out free samples of product and offering lowcost cosmetology services at a recent Mom s Night Out Celebration in conjunction with the new mall location. The 10,000 square foot school offers an upscale salon atmosphere where students perform services under supervision of licensed cosmetology instructors. The new location offers a Point of Sale tracking system that monitors student productivity and sales as well as quality control factors such as wait times for each patron. Cameras are also installed into each classroom to observe instructors during lessons as well as to monitor students progress. At ITS Academy of Beauty we understand the importance of being involved in the community, as well as educating the public about the opportunities that exist in the growing field of cosmetology, said Margie Wisniski, vice president of operations of I.T.S. Academy of Beauty, We invite the public to not only take advantage of our low-cost services, but to tour our schools and find out if they, or someone they know, can benefit from a change in career. The facility offers a program in cosmetology that includes hair, skincare, make-up and nails, as well as an instructor course outline for those who want to teach. I.T.S. Academy of Beauty offers quality, hands-on career training that provide their students with the technical and creative skills to prepare students for an exciting and successful career in cosmetology.\ The company operates nine other I.T.S. Academy of Beauty schools in the state of Texas. They also have Cosmetology schools in Arizona, New Mexico, Oklahoma and Florida. For more information, call the Irving school at (972) or visit their website at JULY : Ohio Association of Beauticians, Inc. 72nd Annual Convention and Tradeshow, Miamisburg, OH (513) : Long Beach International Beauty Expo - Expo Latino, Long Beach, CA : Face & Body Spa and Healthy Aging Conference, San Jose, CA 18: 20th Annual North American Hairstyling Awards (NAHA 20), Las Vegas, NV : Empire and ARROJO present Masters of Beauty Skills Certification Pro, Manhattan, NY MastersOfBeauty@empire.edu 18-20: PBA Symposium Consumer Culture, Las Vegas, NV : Cosmoprof North America, Las Vegas, NV : PBA Beacon, Las Vegas, NV x : California Cosmetology Association 81st Annual Convention, Manhattan Beach, CA : California Cosmetology Association s Student Day of Education, Manhattan Beach, CA : Paul Mitchell Signature Gathering, Las Vegas, NV AUGUST : Bronner Bros. Mid Summer International Hair and Beauty Show, Atlanta, GA, 9: BeautyTech s 8th Annual Long Island Network Day, Long Island, NY : Empire and ARROJO present Masters of Beauty Skills Certification Pro, Philadelphia, PA MastersOfBeauty@empire.edu SEPTEMBER : Armstrong McCall Southwest Fashion Focus, Glendale, AZ : Empire and ARROJO present Masters of Beauty Skills Certification Program, Chicago, IL MastersOfBeauty@empire.edu 26-27: International Congress of Esthetics and Spa, Long Beach, CA tradeshow@lneonline.com 26-27: Armstrong McCall Worlds Fair, Austin, TX www. armstrongmccall.com 26-27: Beauty School Forum, Barristar Productions, Pasadena, CA SHOW-432 OCTOBER : BeautyTech s 12th Annual Strut Your Stuff Nail Art and Enhancement entry acceptance : Mid-American Beauty Classic, Columbus, OH 3-4: Esthetique Spa International, Montreal (QC), Canada : Empire and ARROJO present Masters of Beauty Skills Certification Pro, Ft. Lauderdale, FL MastersOfBeauty@empire.edu NW Nail Tech Networking Retreat, Seattle, WA NAILZ : International Esthetics, Cosmetics and Spa Conference IESCS Florida, : Premiere Birmingham premiereshows.com 17-18: Strategies High-Performance Front Desk Training, San Francisco, CA ext : InSalon 2010, Saint Paul, MN : Beauty School Forum, Barristar Productions, Indianapolis, IN SHOW : International Congress of Esthetics and Spa, Philadelphia, PA tradeshow@lneonline.com 24-25: Esthetique Spa International, Edmonton (AB), Canada /1: San Juan Beauty Show, NOVEMBER : Wellness Asia Exhibition, Chennai Trade Centre, Chennai, India JANUARY : Nail Those Profits at Sea Cruise, St. Martin, St. Kits, St. Lucia : Long Beach International Salon & Spa Expo, Long Beach Convention Center probeauty.org/isse JULY : Strategies Salon / Spa Business Training & Coaching presents FREE WEBINAR - How to Make Productivity Soar, visit or : G.G.O. Beauty School presents Sanitation, State Law, HIV, Mesquite, TX (972) : Cinderella Hair Extensions Seminar - The Art of Hair Extensions, Orlando, FL : NovaLash Eye Lash Extensions Training Workshop, Dallas, TX (281) : Full Lace Wig / Weave Theory And Proper Application Class, Arlington, TX (817) : G.G.O. Beauty School presents Sanitation, State Law, HIV, Mesquite, TX (972) : Malaysian Weave Technique Class, Arlington, TX (817) : NovaLash Eye Lash Extensions Training Workshop, Houston, TX (281) : Strategies Salon / Spa Business Training & Coaching presents FREE WEBINAR - Pricing Services - Are You Charging What You re Worth? visit or : G.G.O. Beauty School presents Sanitation, State Law, HIV, Mesquite, TX (972) : Diamonds Cosmetology Sanitation, Law & Regulation (903) : So.Cap USA Hair Extensions Texas, The Art Of Hair Salon, Mylan Beauty Enterprises & Marketing Solutions Present Passion Men s & Special Occasion Stylebook Photography Sessions, Arlington, TX : Full Lace Wig / Weave Theory And Proper Application Class, Arlington, TX (817) : G.G.O. Beauty School presents Sanitation, State Law, HIV, Mesquite, TX (972) AUGUST : Strategies Salon / Spa Business Training & Coaching presents FREE WEBINAR - Book Smart - The Art of Scheduling & Pre-booking, visit or : NovaLash Eye Lash Extensions Training Workshop, Dallas, TX (281) : Strategies Salon / Spa Business Training & Coaching presents FREE WEBINAR - What s Your Plan for 2011? - visit com or : NovaLash Eye Lash Extensions Training Workshop, Houston, TX (281) : BABAK / TEAL Photo Shoot Workshop, Dallas, TX Do It On The Web Our new website has improved navigation with easy links to articles, classifieds and calendar dates. And our Online Edition gives you a virtual tour of our paper with direct links to your favorite advertisers and products. 14 JULY 2010 TEXAS STYLIST & SALON Now with More Value for Your Advertising Dollar

15 WHAT S NEW IN THE MARKET 1. Make Color Stains Disappear Jean Alexander, Inc. introduces Snap, the most effective product to remove difficult color stains at the hair line. Snap makes color stains disappear by using special, reducing micro-crystals in a rich cream that doesn t run and leaves a fresh, clean feeling. Highly concentrated, each 120 ml tube gives up to 120 applications. Snap is the professional way to finish a color service. For more information about Jean Alexander, visit or call Bluebeards Original Beard Duo For many men, the cultivation of facial hair is the celebration of a unique spirit. Bluebeards Original products support the man who wants to buck the convention of the daily shave (whether for a weekend or a lifetime), and aid in the growth of itch-free, soft, full, manageable whiskers. Bluebeards Original Beard Duo contains Beard Wash and Beard Saver. When used on the beard, traditional shampoo can dry the skin underneath; facial soap leaves sticky residue behind. That s why Beard Wash was created, which gently cleanses facial hair and the sensitive skin underneath, leaving both beard and face clean, soft and smelling great. Beard Saver daily skin and facial hair lotion acts as an outstanding anti-itch and conditioner for new growth. And for the established beard, just a dab rubbed throughout the facial hair, from root to tip, will manage even the most unruly facial hair. With aloe vera to soothe and protect, and lime essential oils, which helps to dissolve oils trapped by whiskers Beard Saver is great for both scruff and skin. For information about Bluebeards Original products, please visit the website, com, or contact the company at wholesale@bluebeardsoriginal.com 3. Go from Dud to Dude Behind every successful man is an effective skin care routine? Today, most men are turning to grooming companies that go beyond the bare essentials of soap and shampoo, as they incorporate a detailed daily regimen into their skin care routine. Hey Dude Skin Care offers a premium line of products that are designed to give the modern man the essential tools to combat the natural effects of aging and external conditions affecting his skin. Made from high quality organic ingredients like hyaluronic acid and essential nutrients, Hey Dude Skin Care products perform the most vital of functions to help a man protect, repair, and maintain his skin. Hey Dude Skin Care consists of revolutionary products for a wide variety of male skin types. These functional products are broken into four main categories to cleanse and moisturize deeply into the cellular level of a man s skin. Hey Dude Skin Care products contain only natural, organic and tested ingredients that blend to form high quality products addressing a broad cross section of male skin needs. For more information, please visit: or call (800) Get Rough with Night Rider Get rough, matte texture for short or choppy looks. Night Rider by Kevin Murphy is a firm hold product for men. A matte paste formulation that has strong setting abilities, Night Rider is easy to mould, and sets hard and dry. Essences of Boronia, Pink Grapefruit and Tangerine make this a masculine scent with citrus notes to keep it fresh and clean. To get a super hold with matte finish, apply to hair and mould into place, then let product dry. This product can be used on damp or dry hair. Kevin Murphy is a fashion focused range of salon only, professional hair care products that was conceived in the world of session styling. All Kevin Murphy products are Paraben free and Sulphate free. For more information visit 5. A Flawless Shave by Gage for Men Introducing the Gage For Men Shave collection. Gage Shave Cream and Post-Shave combo gives the performance needed for a flawless shave, leaving the face smooth, refreshed, hydrated, and admirably soft. Essential humectants and moisturizers, along with the inviting fragrance of sandalwood, were blended to create Gage for Men Shave Cream. Protecting skin from irritation and razor burn Gage Shave Cream leaves the skin feeling refreshed while softening and lifting the beard for the closest, most comfortable shave. The calming action of aloe vera and the antioxidant power of vitamin E are featured together in Gage for Men Post Shave to soothe and restore the skin after shaving. Protecting skin from irritation caused by shaving and reducing the size of pores, Gage Post Shave leaves skin calm, refreshed, and oh so loveable. For more information visit or call Have your product considered for the Stylist & Salon s What s New section. Send press releases with a photo to Managing Editor Lisa Kind at editor@stylistnewspapers.com or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR Zerran Reform Kit & Iron Special 100% Vegan Natural Hair Straightening System ZERRAN REFORM INTRO KIT WITH FLAT IRON 1 x 8 oz. Absolution Clarifying Shampoo 1 x 8 oz. Sulfate Free Conditioner 1 x 8 oz. Reform Shampoo 1 x 8 oz. Reform Conditioner 1 x 2 oz. Radiant Finish Frizz Control Liquid 2 x 1 oz. Hair Redemption Hair Repair Packets 1 x 8 oz. Hair Redemption Hair Repair 1 x Zerran Reform Flat Iron Call for information about Zerran Reform Headmaster Classes in your area (800) We re now on Facebook TEXAS STYLIST & SALON JULY

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