Vision Now #!'"*( *%*$*&) *('&) OCTOBER A National Eyecare Group Publication

Transcription

1 Vision Now A National Eyecare Group Publication OCTOBER 2015 #!'"*( *%*$*&) *('&)

2 2015 WINNER Optical Supplier of the Year Mod. LMC121 C1 #lovewhatwesee eyespace-eyewear.co.uk

3 Vision Now Comment Vision Now magazine is published by Peekay Publishing Ltd for The PK National Eyecare Group Ltd, the UK s largest purchasing group for independent opticians. CONTENTS News 2 New sports models from Adidas 5 Presbyopia contact lens range expanded 7 Orange boosts French designer collection 9 FMO in new deal to deliver Optrafair 11 Consumer magazine launched for Eye Week 12 Developing thoughts A call to action for independents 18 NEG exhibition Showtime in Leicester 25 BCLA bulletin Learning and networking at Visionaries 26 Style spotlight Opticians abroad: innovative and stylish boutiques 28 Suppliers directory EDITOR EDITORIAL PA FASHION EDITOR BUSINESS EDITOR DESIGNER PUBLISHER Nicky Collinson BA (Hons) nicola.collinson@nationaleyecare.co.uk Sharon Hicks s.hicks@nationaleyecare.co.uk Joan Grady jgparischats@wanadoo.fr Philip Mullins FBDO p.mullins@nationaleyecare.co.uk Rosslyn Argent BA (Hons) The PK National Eyecare Group Limited Managing Director: Michael Daunt Clermont House, Cranbrook, Kent, TN17 3DN Tel: Fax: P&P Litho Ltd Unit 4, Mount Road Ind. Estate, Mount Road, Feltham, Middlesex, TW13 6AR Tel: info@pplitho.co.uk Michael C Wheeler FCOptom DipCLP FSMC FAAO Having highlighted the educational programme for this year s NEG Building for Success conference in last month s issue, it s time to turn our attention to the exhibition. In our five-page preview, which starts on page 18, we hear from all those NEG Preferred Suppliers taking part about how they can support the independent eyecare practitioner with not just great product, but with great service too. You will also find out what specific new products will be available to view and road test, from exciting new frame collections, to the latest high tech contact lens and spectacle lens technology through to marketing and commercial support packages and state-of-the-art ophthalmic and dispensing devices. Many of this year s 31 exhibitors have also lined up special conference offers to make the trip to Leicester even more worthwhile. Don t forget that this year, for the first time, there will be a Sunday evening celebration so as well as finding the right balance between clinical versus retail, delegates will be able to enjoy a mix of work and pleasure and celebrate with fellow members and industry colleagues the joys and benefits of independent practice. There s still plenty of time left to book your free place (remember: practice team members go free too) at As well as all the latest professional and industry news, this month we welcome Peter Warren, chairman of the Association for Independent Optometrists and Dispensing Opticians (AIO), as our guest Developing Thoughts contributor (page 12); expect plenty of heated debate at the AIO conference in Nottingham this month. If contact lenses are your passion you won t want to miss the BCLA 2015 Visionaries conference in London next month; read our preview on page 25. Opticians abroad are in the spotlight as Joan Grady discovers some fascinating optical boutiques across the Channel. Finally, if you need some inspiration for your Halloween displays this month, Clearlab has a special offer to attract patients looking for some spooky and safe fun with cosmetic contact lenses Yours, Nicky Editor Vision Now The Editor welcomes letters, articles and other contributions for publication in the magazine and reserves the right to amend them. Any such contribution, whether it bears the author s name, initials or pseudonym, is accepted on the understanding that its author is responsible for the opinions expressed in it and that its publication does not imply that such opinions are those of The PK National Eyecare Group Ltd. Articles submitted for publication should be original, unpublished work and are accepted on the basis that they will not be published in any other journal. Acceptance of material for publication is not a guarantee that it will be included in any particular issue. Copyright 2015 for Peekay Publishing Ltd. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording, without the written permission of the publishers. Such written permission should also be obtained before any part of this publication is stored in a retrieval system of any nature.

4 2 NEWS NEWS Heidelberg 1 Adidas Eyewear The new Wildcharge and Whipstart models by Adidas Eyewear feature a variety of technologies, colours and advanced mirror lenses to help deliver the perfect look and clear vision in any situation. Lens tint options utilise Adidas Eyewear s proprietary Light Stabilising Technology in active silver to harmonise light fluctuations. Key features include ribbed grip temples for stability, adjustable nose pads and quick-release temples that pop apart on impact. Both versions are Wildcharge colour options prescription-ready with direct in-frame glazing or clip-in inserts. Wildcharge is available in 10 different colour and filter combinations, while Whipstart comes in nine variations. 3 Heidelberg Engineering Engineering is on the road with a series of educational events enabling both dispensing opticians and optometrists to learn more about OCT in practice with hands-on operation, interpretation of images and comprehensive glaucoma management. The events are designed to provide an opportunity to learn from professionals and to share knowledge with colleagues not least at the prestigious International Spectralis Symposium in Valencia from October. Find out more at co.uk/academy or by calling the Academy team on * The Royal Photographic Society s 2015 exhibition of Images for Science included a retinal angiogram captured on the Heidelberg Spectralis by ophthalmic science practitioner, Richard Hancock, from Liverpool s Aintree University Hospital. It was one of just 100 selected for the prestigious exhibition by a judging panel of scientists, photographers and imaging Richard Hancock with his Spectralis image experts. Richard said: I am incredibly proud to have my work included in the exhibition. The actual area of my image is less than 5mm in diameter and it is rare to see such capillary detail. 4 Dunelm Optical 2 Association of British Dispensing Opticians Members, guests and industry partners of the Association of British Dispensing Opticians (ABDO) gathered in Manchester last month for the Association s annual conference and exhibition. Held at Manchester Central, the two-day programme offered a varied mix of CET and networking, with special tracks run by the British Contact Lens Association and Association of Optometrists, alongside peer review, an exhibition and social events that included a drinks reception in Manchester Central Library and gala dinner. The event also offered a new Student Revision Zone allowing students to practice for their practical PQE and FQE under supervision, as well as a Guide Dog demonstration and pre-conference golf tournament. ABDO vice president, Fiona Anderson, on the OGS fundraising bike at the Essilor stand Elaine Grisdale, ABDO head of professional services and international development, said: From the feedback I ve had, I think we excelled this year with the social events standing out the most for me. The gala dinner was, I think, our best yet in terms of atmosphere and quality, and the CET programme was packed full of excellent and interesting topics and speakers. Awards handed out at the gala dinner included Honorary Life Membership to Chris Hunt, chairman of the Optical Confederation, Honorary Fellowship to ABDO administrator, Deanne Gray, the Hamblin Memorial Prize to James Russell, and the ABDO Area Award to Brenda Rennie of Scotland. The evening also raised 2,500 for Optometry Giving Sight (OGS). Dunelm Optical has released four new styles for women in its latest optical collection with Paul Costelloe, as it looks to grow its female portfolio. Using colour, texture and femininity to flatter and celebrate the female form, the four new eyewear choices from the designer are a mix of two modern muted metals and two contemporary acetates. Model PC5152 (pictured) is a modern supra for women with a flattering high joint temple running into a vintage-style brow line in ruby red, classic navy or striking black and gold. Peter Beaumont, director at Dunelm, said: The latest female styles echo plenty of signature Costelloe traits, including classic colours, sophisticated shapes and beautiful detailing. It s subtle statement eyewear that we know will be popular with Paul s dedicated customer base. 5 Safilo Costelloe eyes female wearers Luisa Delgado, CEO of Safilo, and Elie Saab, the eponymous Lebanese designer have announced the launch of the very first Elie Saab eyewear collection. The licensing agreement will run until 2025, and the first collection will be available worldwide from January 2017 in selected eyewear practices and Elie Saab boutiques. Luisa Delgado commented: We are delighted to work with Mr Elie Saab and proud of his trust in us. This long-term partnership offers a unique opportunity to create, craft and distribute worldwide exquisite eyewear that represents infinite creative inspiration, timeless elegance and preciousness. With this new brand, we enhance our portfolio and open new opportunities for Safilo to play in the atelier segment, as outlined by our 2020 strategic plan.

5 Solutions CONTACT LENSES continental-eyewear.co.uk Continental Eyewear MODEL WEARS JAEGER 29

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7 NEWS 5 6 Bausch + Lomb Bausch + Lomb s Biotrue ONEday for Presbyopia range has been extended to cater for established and progressive presbyopes with a prescription ranging from +1.75D who are looking for a daily lens with maximum comfort. The lenses are made from Hypergel material, which according to the company stays wet, true to its shape and truly comfortable, delivering stable vision throughout the day for up to 16 hours. It has a 78 per cent water content and in trials, Bausch + Lomb found that just 1.5 per cent of that water content is lost in 16 hours of wear. Amy Rothwell, head of eye care marketing at Bausch + Lomb, said: We re thrilled to be able to expand our Biotrue ONEday for Presbyopia offering with the addition of the high add range. We can now provide both emerging and established presbyopes with a highly comfortable contact lens that provides stable vision throughout the day, both at work and during leisure time. 7 SeeAbility Charity call to sign petition New research from SeeAbility, the national sight loss and disability charity, shows that some 37 per cent of pupils attending special schools have no history of eye examinations. This and other statistics are contained in a new report, An equal right to sight, published by SeeAbility as part of its Children in Focus Campaign, which draws evidence from the charity s research project with Cardiff University s School of Optometry and Vision Science. We are strongly invested in this important agreement with Marchon, which aspires to further diversify and grow the Marni accessories business and to significantly consolidate our brand identity, said Gianni Castiglioni, CEO of the Marni Group. Claudio Gottardi, president and CEO of Marchon Eyewear, added: "We are really excited to embark on this collaboration with Marni, which will enable us to focus on empowering our licensing strategy with the European luxury brands and to produce collections that are 100 per cent designed and made in Italy, a driving force of our growth strategy. 9 Charmant Pinders winning LineArt window Charmant has unveiled the winners of its 2015 window competition, open to all customers who stocked eyewear from its brands, Charmant Titanium Perfection, Elle, Esprit and LineArt. The winners in each of the categories were: Black and Lizars in Milngavie, Scotland, for best Charmant Titanium Perfection window; NEG member Donovan Smith of Brighouse, West Yorkshire, for best Elle window; Reynolds Opticians, Penzanze, Cornwall, for best Esprit window; and Pinders Opticians, Mansfield, for best LineArt window. Each of the winners has received 100 worth of M&S vouchers. Louise Brunton, general manager of Charmant UK, said: We had a great response to the competition and our customers who took part really got on board. I was really pleased with the level of enthusiasm shown by everyone. The standard was so high that I am glad that it was left to a panel of independent judges to make the final decision. One of the most effective methods open to any practice is to create an eye-catching and appealing window display that changes on a regular basis. This really helps to create an interesting and colourful campaign and a point of difference in any location. 10 Essilor We are calling on the government to make sight tests available in every special school in England, said David Scott-Ralphs, SeeAbility chief executive. Children with profound disabilities may not be able to tell someone they have a sight problem, or get to a High Street optician. Let s bring much needed eyecare to them instead. The charity is urging people to sign a petition on its website, which it plans to hand to the Department of Health. 8 Marchon Eyewear Marni and Marchon have signed a new global licensing agreement that will see the development, production and distribution of the Marni Eyewear collections under the design and creative direction of Consuelo Castiglioni. The two companies will launch the new men s and women s lines in spring/summer 2016 with a full range of styles for both optical frames and sunglasses. The collections will retail in Marni stores as well as in select optical retail locations and fashion multi-brand channels worldwide. Marni to join brand portfolio The group at the top of Scarfell Pike A group of Essilor staff, their families and friends recently dusted off their walking boots to undertake the Three Peaks Challenge. The challenge took three days to complete, starting at Ben Nevis before conquering Scarfell Pike and finishing with Mount Snowden on the final day. The team raised more than 3,000 with the proceeds being split between Vision Aid Overseas and the Brain Tumour Charity, which has an office in Thornbury and is Essilor s chosen local charity.

8 2015 Calvin Klein, Inc. Image Expiration February 28, Style: ck5888

9 NEWS 7 11 Orange Eyewear The new Joop! Eyewear collection for men and women from Menrad provides fashion-forward inspiration with trendy colour schemes and a touch of extravagance. Model (pictured right in red) adds a stylish twist to any outfit and features embossed logo branding on metal; it also comes in black and dark-brown havana. Model (pictured left in brown antique) is made of cool steel with a brown surface finish in a used look. There are also subtle grey and blue versions, each with a matt surface. 14 British Contact Lens Association French fancies Independent frame specialist, Orange Eyewear, has bolstered its Guy Laroche range with a string of striking designs. Among the new designs is model GL76254 (pictured) a cat-eye shape in two-tone mazzuchelli acetate. Featuring a block colour front and candy coloured marble pattern interior, it flows into satin stainless steel sides with a subtle lazered logo, and is finished with matching acetate tips. With a size of 52 x 16 x 135, the frame is also available in purple/turquoise, brown/purple and coral turquoise. Hanna Nussbaum, managing director of Orange Eyewear, said: It s exciting to be working with such an iconic fashion brand as Guy Laroche from which the eye-catching designs are proving very popular. 12 Scope Ophthalmics/TearLab Scope Ophthalmics has partnered with TearLab to commercialise the first objective and quantitative diagnostic device for dry eye disease (DED). Tom Freyne, director of Scope Ophthalmics, said: We are delighted to partner with Tearlab in the UK and Ireland. By adding a diagnostics dimension to the existing strong portfolio of dry eye disease and blepharitis products it ensures that the patient is receiving the right treatment for their condition. The TearLab Osmolarity System allows clinicians to measure the osmolarity of human tears, helping to diagnose and manage patients suspected of having DED. TearLab correlates best with patient symptoms and addresses many of the limitations we find with existing dry eye tests by providing quantitative, cutoff values that speed-up the diagnostic process, explained Arthur Cummings, chair of the Department of Ophthalmology at the Beacon Hospital, Dublin. Taking care of dry eye prior to cataract and refractive surgery provides better patient outcomes. TearLab can also be used to manage and monitor dry eye disease following cataract and refractive surgery and thereby facilitate the best possible post-operative care. 13 Menrad New designs from leading German brand What do chilli, beetroot and seasoning have to do with running a successful contact lens practice? They were all used by British Contact Lens Association (BCLA) president, Brian Tompkins, in his recent Presidential Address in London to illustrate the ingredients that, when blended together, can result in a successful contact lens business. During his highly energetic and multimedia lecture, Brian compared and contrasted running a restaurant to running a contact lens practice from the necessary tools and ingredients to the role Chef du jour, Brian Tompkins of the front of house team in helping to build the customer experience and the practice. Brian also emphasised how the chef (the business owner) needed to drive the business and ensure their team was educated, as well as act as a mentor to students who bring in new ideas and energy to the practice. Finally Brian looked at the bill and recommended being open and transparent about the fees and how they were structured, charging for professional services and keeping product competitive. He highlighted the need to be seen on social media and in the local media, and the importance of encouraging patients to join in the conversation. Ultimately, Brian asked the audience to recommend contact lenses, fit them and love them. 15 Shamir Tanya Storey is now head of sales and professional services at Shamir. A qualified dispensing optician, Tanya had been Shamir s product development manager for the past eight years. Tanya s comprehensive understanding of the ophthalmic industry is of great benefit to both our customers and our team of lens consultants, said Phil Bareham, Shamir general manager. Her passion for the industry and broad experience will continue to strengthen our position and levels of support that we can offer. Tanya added: I m very Tanya Storey proud to be part of such a highly skilled and motivated team. I very much look forward to leading the commercial contingent onwards and building Shamir s relationships within all sectors of our industry.

10 Recommend the superior all-day comfort of EasySept HYDRO+ Keeps lenses moist for longer; providing superior all-day comfort 1,2,3 Kills over 99% of micro-organisms and neutralises in only 4 hours 4 A welcome sight for sore eyes 1 Results from a 22-investigator multi-site study of EasySept HYDRO+ with a total of 440 eligible subjects. Subjects were randomised to use either EasySept HYDRO+ or AOSEPT PLUS for 3 months. Subjects completed performance surveys at 2 week, 1 month, 2 month and 3 month visits. 2 Results from a 21-investigator multi-site study of EasySept HYDRO+, with a total of 297 eligible subjects who were habitual AOSEPT PLUS users. After 7 days of use, subjects completed an online survey. Consumers rated the performance of EasySept HYDRO+ across a range of attributes and compared the performance to their habitual AOSEPT PLUS solution. 3 High-resolution/accurate-mass (HR/ AM) mass spectrometry was used to detect and quantitate the relative amounts of surfactant retained on lenses from EasySeptHYDRO+R after 20 hours of wear. PureVisionR2, ACUVUE OASYS, and AIR OPTIX AQUA lenses were soaked in solutions for 12 hours prior to patients wearing lenses for 20 hours. 4 Results of in vitro study following FDA/ISO stand-alone procedure for disinfecting products. Test solutions were modified with organic soil to create a more rigorous test condition. Primary criteria for effective disinfection are defined as a reduction in the number of bacteria by a minimum of 3 logs (99.9%) and a reduction of mold and yeast by a minimum of 1 log (90%) within the recommended disinfection time. Graphs depict mean log reduction measured after manufacturers recommended disinfecting time (soak only) Bausch & Lomb Incorporated. / are trademarks of Bausch & Lomb Incorporated or its affiliates. All trademarks are property of their respective owners.

11 NEWS 9 16 Federation of Manufacturing Opticians The Federation of Manufacturing Opticians (FMO) and MA Healthcare, part of the Mark Allen Group (MAG), have entered into a partnership to deliver Optrafair following the sale of Optician magazine by Reed Business Information. FMO chairman, Barry Dibble, said: The Optician and the FMO lead the way in championing and serving professionals in the optical sector. Having spoken to the team at the Mark Allen Group, I am very excited about their ideas for developing Optrafair and in further establishing it as the mustattend event for visitors from the UK and around the world to experience the very best in eyewear, design, technology, business services and education. 19 Clearlab Get your practice Halloween display ready with Clearlab s Clearcolor Phantom range of FDA and CE approved crazy contact lenses. Using the company s Special Invert Padding Technology (SIP) to prevent surface protrusion on the lens, the wearer s eyes are protected from the colours whilst the special design provides unparalleled user comfort, greater centration and premium optics. A prize is up for grabs to practices that take part in the company s window display challenge, by contacting its customer service department or their Clearlab area manager for more information and to order posters. Ben Allen, MAG chief executive, added: I am delighted that, as the proud new owners of the Optician, we will be combining our knowledge of the healthcare industry with our expertise in organising large-scale events to deliver Optrafair, in partnership with the FMO. Working with the FMO to help further extend the opportunities for eyecare professionals at Optrafair was one of the key factors in our decision to acquire the Optician. In 2016, Optrafair will be held at the National Exhibition Centre in Birmingham from 9-11 April. 17 Silhouette Crazy contact lenses are headlining the news around Halloween every year for all the wrong reasons, said Dominique Gastaldi, Clearlab s UK head of sales. Clearlab offers an outstanding product sold to opticians worldwide. We want to help these opticians to generate more business, by generating interest and attracting patients into practices that would otherwise buy them from fancy dress stores. Clearlab is offering three different posters for the practices to use in their window, as well as samples of the lenses. A promotion on the Clearcolor Phantom range is available until 31 October. Halloween challenge 20 Johnson & Johnson Vision Care Silhouette s new Titan Contour Fullrim Silhouette s new Titan Contour Fullrim collection for men, launching for 2015/16, combines a contemporary urban design with lightness and comfort. Screwless lens fixes and snap hinges make up a unique frame that integrates technology with wearability, weighing just 4.4 grams. The collection is comprised of two shapes flat/edgy and rectangular and is available in Silver Black, Gold and Black, Grey Tobacco and Jeans Blue. Pop star Pixie Lott is the new face of 1-Day Acuvue Define contact lenses. Marcella McParland, Johnson & Johnson Vision Care director of professional affairs, UK and Ireland, said: With her huge following of fashion-conscious young women, Pixie Lott is an ideal ambassador for 1-Day Acuvue Define. Her support will help us to further raise awareness of the UK and Ireland s only natural eye-enhancing contact lens, and get women excited to try these new lenses. For a range of marketing, point-of-sale and education materials visit 18 Carl Zeiss Vision DuraVision Silver is the newest addition to Car Zeiss Vison s portfolio of coatings, with DuraVision Platinum remaining its most premium, hard and scratch resistant coating. Zeiss lenses with DuraVision Platinum and DuraVision Silver coatings are dirt-resistant and very easy to clean due to the oleophobic and super-hydrophobic coat, which allows fluid and dirt to easily bead on and then roll off the lens. The lenses also offer anti-reflective properties, with their blue reflex colour producing more than 20 per cent less luminous reflectance than conventional green AR coated Zeiss lenses. Peter Robertson, Carl Zeiss Vision marketing and communications director, said: With the refreshed Zeiss DuraVision Premium Coatings portfolio, our customers are able to offer patients the best possible products to suit their need for clearer vision, durability, as well as improved appearance. Our range of coatings also gives customers the increased opportunity to easily up-sell by offering patients what they really expect from their spectacle lenses. Pixie Lott wearing Natural Shimmer lenses

12 LineArt - Model Opera Gold Charmant UK Co Ltd tel fax sales@charmant.co.uk

13 NEWS Association of Optometrists The Association of Optometrists (AOP) has announced that its fortnightly journal, Optometry Today (OT), will be published just once a month from 31 October. The move comes in response to research and feedback from members and journal readers, and will be accompanied by a rebrand across all AOP communications. Print and full online access to OT will be restricted to AOP members and OT subscribers from late October. Daily news content across OT online will continue to be accessible to the public, along with news, policy pages and a new For patients section of the AOP website. Henrietta Alderman, AOP chief executive, said: These exciting changes will bring all aspects of the organisation together with a consistent visual identity across a single site, to better reflect our work protecting, supporting and representing today s optical professionals. Our members, subscribers and website visitors can look forward to an improved online experience, with even more CET and all the latest optical news. The changes to our website, journal and brand are an investment in the future of the Association and will give our members and OT subscribers much better value. are visually impaired because they do not have access to glasses, I would like to congratulate and thank the riders who gave up their Bank Holiday Sunday, their families, generous sponsors and in particular Eyecare without whom this fantastic event could not have happened. Optics cycling for sight Pictured from left with an Essilor Protector are Simon Burnley, Nick Wallwork Ian Kenworthy. Visit to get involved. 24 Oliver Goldsmith 22 National Eye Health Week National Eye Health Week (NEHW) has teamed up with the Royal National Institute of Blind People to publish Vista, a 60-page consumer lifestyle magazine to raise awareness of the importance of regular sight tests and how lifestyle choices can VISTA affect eye health. It also includes exclusive eye health recipes, celebrity interviews, true life stories recounting YOUR EYES YOUR VISION YOUR HEALTH EAT SMART people s experiences of living THE TOP FOODS YOU NEED with poor eye health, tips on TO MAINTAIN HEALTHY EYES, THROUGH THE YEARS how to be screen smart, WHAT TO EXPECT FROM A SIGHT make-up and style advice TEST, AND WHAT HAPPENS AFTER and more. STEP BY STEP In style David Cartwright, NEHW chair, A GUIDE TO THE said: Vista is an exciting HOTTEST 2015 AUTUMN/WINTER concept in public eye health FASHION TRENDS FOR GLASSES Plus: promotion. By presenting RECIPE IDEAS PERFECT YOUR BEAUTY LOOK important health messages VISUAL SKILLS COACHING FOR SPORT GET THE AEROBIC MOVES FIRST AID FOR EYES in a stylish magazine format EYE HEALTH BEHIND THE WHEEL REAL LIFE STORIES we hope to encourage more published by official magazine for in partnership with people to have regular sight tests and inspire them to New consumer eyecare magazine make healthier lifestyle choices that reduce the risk of avoidable sight loss. Copies of the magazine were sent out in the NEHW supporter resource packs and distributed at official NEHW events last month. View the magazine online at 23 Optometry Giving Sight On Sunday 30 August, 21 cyclists began their journey to complete Stage 1 of this year s Tour de Yorkshire. Organised by Eyecare, the World Sight Day (8 October) Challenge is the largest organised cycle ride in aid of Optometry Giving Sight (OGS). The 107-mile challenge began at Sewerby Hall and Gardens, and a total of 2,702 miles was cycled in one day raising more than 6,000 for OGS. This has contributed towards the current Optics Cycling for Sight 2015 total, which is now over 10,500. The target is to collectively cycle 25,000 miles and raise 25,000 for OGS as part of the World Sight Day Challenge. Essilor will match the first 10,000 raised and at the finish line cyclists were welcomed by their Think About Your Eyes Protectors. David Shannon, OGS UK development manager, said: This is a tremendous achievement. On behalf of the 600 million people around the world who The first new sunglass designs from the Goldsmith family in more than 30 years made their debut at Silmo in Paris last month. Using the extensive family archive and original sketches, the new OG Family collection recreates history featuring exact authentic replicas of the original frames as designed by Oliver Goldsmith himself. Each frame is named after well-known streets, places and landmarks in London, and features an original design detail taken from an OG Icon, such as lens shape, temple shape or cutting detail. In the same way that each OG Icon carries its original conception date on the temple, each OG Family member carries the stamp of the icon they are related to on their temple tip. The OG Family represents a new take on timeless and classic design combining that with a fresh aesthetic that can only be instilled by a new generation, said Claire Goldsmith % Optical New additions to the OG Family Organisers of 100% Optical, Media 10, are promising visitors a bigger and better event next February (6-8) with new exhibitors such as De Rigo Vision, Hoya, Charmant and Specsavers, a new Contact Lens hub and new-look central bar. CET at 100% Optical 2015 The free education programme will focus on next generation science, technology breakthroughs and new business practices. We re really excited for the third year of 100% Optical, said event director, Nathan Garnett. Work has started earlier than ever on an inspiring speaker and education programme with our partners at the AOP. We re also working with new partners at ABDO, LOCSU, WCSM and BIRA to offer more CET points to visitors. Register at

14 12 PRACTICE MATTERS Developing thoughts A call to action for INDEPENDENTS This month s guest Developing Thoughts is written by Peter Warren, chairman of the Association for Independent Optometrists and Dispensing Opticians (AIO) The frustrations within the independent sector with the direction of travel for optometrists and dispensing opticians are many and deeply felt. At the root of these frustrations is the fact that the nation s eye health is deteriorating rather than improving, and yet no-one in government who can address this situation seems interested. But this is counter-intuitive. Why would a government that is so focused on balancing the books accept a situation where members of the public are going blind unnecessarily at an annual average cost to the economy of 11,000 for each individual so afflicted? It does not make sense, so perhaps one of the reasons is that with the revolving door of ministers that we have seen in the last decade or so, they simply are not aware of this reality. If this is the case, the profession and its representative bodies must take at least part of the blame. It is, of course, the case that some of these bodies are constrained in what they can say and do by the range of interests that they represent, and perhaps this inhibits them getting the message across to government. The AIO is not constrained in this way. A complex picture Many in the profession may have noticed the increasing prominence of the AIO in giving voice to some of the most common concerns felt by independents. Indeed, one prominent editor within the profession commented recently that the AIO is the new voice of reason in optics following the reaction by the Association to the paltry increase in the GOS fee which was recently announced. The AIO council recognises that it has an increasingly important role to fulfil not just to represent the independent sector, but to make sure that those in authority and with influence fully understand what is happening to the nation s eye health. And it is not a single factor or even a few simple factors that are in play here. It is a very complex picture, and articulating what the key factors are, and how they combine to deliver the current serious situation, is not easy. Amongst the many factors are: So called free eye tests Ridiculously low GOS fees for sight tests The cross-subsidising of products to support below-cost eye examinations The resultant reluctance of people to visit opticians and optometrists because of the perceived high cost of optical products Lack of public awareness about the different levels of eyecare that are available Huge task ahead The AIO is now setting itself the task of bringing all these different factors together in one reasoned piece of analysis, which can be presented to government and other key stakeholders. The systemic work involved is a huge task and the Association needs all independents to get behind it. The first step is for the reader of this article to join up if you are not already an AIO member. As an AIO member, you will have the chance to participate in the work, and to help shape the output, that will be taken to government, other stakeholders and the media. The work is complicated by the fact that the government is unlikely to come forward with additional funding for optics, in particular being constrained by the way that NHS budgets now operate. This means that solutions need to be developed that acknowledge this reality and that can be presented to government with clear and deliverable solutions. The AIO will, of course, engage with all and any stakeholders that wish to be constructively involved in this work. In the meanwhile, the Association will continue to make its voice heard on individual issues in the professional media and increasingly on social media. The Association fully intends to live up to the mantra of being the new voice of reason in optics. Of more practical impact for independents will be the launch to the profession of the new independents Patients Quality Code at the AIO Conference in Nottingham on 11 October. The Code will commence the ground up process of educating and informing the general public of the range of eyecare that is available on the High Street and why comprehensive ocular examinations are so very important for long-term eye health and early detection of treatable conditions. If you are reading this article before the date of the conference then there is a still a chance for you to come along. To book a place or to join the AIO, simply lin@aiovision.org or call

15 If only I had a Infrared Blue Peak Autofluorescence Anterior Segment Choroidal MultiColor Ultra Widefield Premium Glaucoma OCT Angiography* *Work in progress, not for sale. SPECTRALIS in space OCT 55 o Widefield Fundus and OCT (16.5mm)

16 Retinal Layers Abbr. Name ILM Internal Limiting Membrane RNFL Retinal Nerve Fibre Layer GCL Ganglion Cell Layer IPL Inner Plexiform Layer INL Inner Nuclear Layer OPL Outer Plexiform Layer ONL Outer Nuclear Layer ELM External Limiting Membrane PR Photoreceptor Layers RPE Retinal Pigment Epithelium BM Bruch s Membrane CC Choriocapillaris CS Choroidal Stroma Description of Alteration for Retinal Layers Irregularity Depression Fragmentation Elevation Rupture Thinning Interruption Thickening

17 SD-OCT Detailed cross-sectional and 3D images of the eye with point-to-point correlation between fundus and OCT scans, greater image detail and clarity, follow up scan repeatability to within 1 micron and more confident assessment of small changes thanks to TruTrack Active Eye Tracking. Infrared Invisible light fundus imaging modality for a more comfortable patient experience and sharper and more detailed images compared to traditional fundus photography, even through cataracts. - Macular oedema - RPE disruption & pigmentary change - Outer retinal change MultiColor Use three laser wavelengths simultaneously to visualise structures and pathology from different depths within the choroid/retina such as: - Oedema - Neovascularization - Drusen - Haemorrhage BluePeak Autofluorescence Non-invasive, scanning laser fundus imaging modality that provides a map of the retina which can reveal metabolic malfunction of diagnostic significance in many conditions such as: - AMD - Geographic atrophy - Macular dystrophies (e.g. Best s, Stargardt s disease) Anterior Segment Module High resolution images show layer details of the cornea, allow corneal thickness assessment, angle-to-angle imaging for efficient anterior chamber angle evaluation as well as detailed images of scleral structures. Glaucoma Module Premium Edition Assess a patient s risk of glaucoma with a comprehensive analysis of the optic nerve head, retinal nerve fiber layer, and ganglion cell layer performed by precisely matching unique scan patterns to the fine anatomic structures relevant in glaucoma diagnostics.

18 Heidelberg Engineering Academy Course Calendar Optometric Roadshows: OCT Live A Cinematic Experience (3 CET points) Telford: Thursday 8th October 2015 Newcastle: Tuesday 2nd February 2016 Cardiff: Tuesday 23rd February 2016 Barnstable: Monday 14th March 2016 Torbay: Tuesday 15th March 2016 Extra locations coming soon! Education Destination: OCT Workshop (1 CET point) and on Sunday 11th October 2015, London NEW for 2015: SPECTRALIS Hands on Operation Course Wednesday 7th October 2015 FULLY BOOKED Tuesday 27th October 2015 Thursday 19th November 2015 Structure and Function in the Evaluation of Glaucoma Wednesday 21st October 2015, Heidelberg Engineering Academy Training Centre OCT in the Community Operation and Interpretation Course (4 CET points) Friday 6th November 2015, Heidelberg Engineering Academy Training Centre NEW for 2015: Advanced Imaging Techniques Course Wednesday 11th November 2015, Heidelberg Engineering Academy Training Centre NEG Building for Success Annual Conference: Creating more income from your clinical excellence on Monday 23rd November 2015, Leicester SCLOSS Conference: Anterior Segment Imaging Workshop Sunday 29th November 2015, Glasgow To find out more and register for a course, please visit: Or Academy-UK@HeidelbergEngineering.com UK.BE15 Heidelberg Engineering GmbH

19 MyDay daily disposable contact lenses Let your patients focus on their day, not their contact lenses. Every patient s different, but they all want to get the most out of their day. The right contact lens can let them focus on what s really important. That s why we created MyDay, the softest silicone hydrogel daily disposable lens on the market. * The secret is Smart Silicone, a revolutionary material that uses less raw silicon to deliver optimal comfort and handling. So, for the contact lens that fits perfectly with your patients lives, consider MyDay. MyDay with Smart Silicone chemistry: Outperforms the leading silicone hydrogel brand for comfort on insertion and at the end-of-day Softer than other silicone hydrogel daily disposable lenses The high performance silicone hydrogel daily disposable lens your patients deserve. For further information: T * Based on modulus of leading silicone hydrogel daily disposable products; 1-DAY ACUVUE TRUEYE, clariti 1day, DAILIES TOTAL1. ACUVUE and TRUEYE are registered trademarks of Johnson and Johnson Medical Limited. DAILIES is a registered trademark of Novartis AG. Independently conducted study: Clinical evaluation of MyDay vs 1-DAY ACUVUE TruEye (narafilcon A) (57 subjects, randomised, double masked).

20 18 NEG EXHIBITION SHOWTIME in Leicester CONTINUING TO BUILD FOR SUCCESS As always, one of the main features of NEG s annual conference for members is the exhibition of the Group s leading Preferred Suppliers. This year will see 31 companies showing what they have to offer members. Many will have exclusive offers just for the conference, so it s really important to visit them all during the event, which will be held on 22 and 23 November at the Hinckley Island Hotel, Leicester. Read on to find out more Title Sponsor: CooperVision It s a pleasure to be the Title Sponsor of what is set to be one of the most exciting NEG conferences to date. Let s grow together is our overall theme for the exhibition. Our commitment to helping you achieve your goals has never been stronger. That s why CooperVision offers the widest range of contact lenses. It s also why we re constantly evolving our powerful range of added-value services to make life easy for you and your patients. We believe that the more patients you attract and retain, the more successful you ll become. And we pledge to support you in making this happen today, tomorrow and beyond. Focusing on partnership and vision, we will share our perspective on helping practitioners grow their practice. We will be showcasing our newly expanded portfolio, including the world s only full family of silicone hydrogel daily disposable contact lenses, as well as our expansive range of Biofinity reusable lenses. We look forward to seeing you at this year s event. Discuss CooperVision s newly expanded portfolio Headline Sponsor: Alcon Since 1945, Alcon has been working to enhance quality of life by helping people see better. Alcon is a global leader in eyecare and is comprised of three business units: Surgical, Pharmaceutical and Vision Care. Alcon offers the widest spectrum of eyecare products in the world from the most complete line of ophthalmic surgical products, to treatments for chronic and acute diseases of the eye, to a comprehensive portfolio of contact lenses and lens care products. Vision Care is Alcon s largest division in the UK Over the next five years, Alcon plans to invest approximately US$5bn to continue discovering and developing new and innovative treatment solutions for vision conditions and eye diseases; an exciting demonstration of this commitment is our collaboration with Google. Vision Care is the largest Alcon division in the UK offering products, which improve patients vision and match today s active lifestyles and demands. From high oxygen transmissibility to highly innovative wetting technologies, Alcon Vision Care continues to set new standards. Headline Sponsor: Eyeplan Eyeplan is a business model not just a debit collection service. It is a planned and proven value exchange between practice and patient in which both parties benefit. Success comes from two key elements: managing the fee collection and making it work. Everything from staff training to pricing strategy to supporting marketing services, contribute to a practice s success and this is the service that Eyeplan offers to its associate practices. What s more, a dedicated marketing team provides free support to associates including direct mail campaigns, design and print services, PR and training on both Eyeplan and other aspects of business management. This autumn we will be showcasing our new online membership management system, known as Eyeplan Express II. The system not only allows for the online registration of new members but also performance and growth measuring and the ability to check, amend and update members. Headline Sponsor: Heidelberg Engineering We are delighted to be offering five-year interest-free financing on the Spectralis OCT multi-modality imaging platform exclusively to NEG members

21 NEG EXHIBITION 19 The new Spectralis Widefield Imaging Module during the conference (T&Cs apply). Members are also eligible for an inpractice demonstration prior to the event. The upgradeable Spectralis multimodality imaging platform grows with your practice so you can simply upgrade your Spectralis, protecting your initial investment and patient data for monitoring change over time to within one micron at every follow-up visit. As standard, the Spectralis platform includes infrared confocal scanning, laser fundus imaging and simultaneous OCT, glaucoma management, choroidal imaging, customisable scan patterns and our patented TruTrack active eye tracking. Upgrade options include BluePeak Autofluorescence for AMD monitoring, MultiColor for detail and clarity, the Glaucoma Module Premium Edition, Anterior Segment Module and the new Widefield Imaging Module offering 55 fundus and 16.5mm OCT scans for the detection of peripheral pathology. Every Spectralis owner also receives a toolkit to market this new technology to patients, including training for the operator, the clinician and front of house staff. Headline Sponsor: Hoya We are delighted to be at the NEG conference and are looking forward to showing delegates our Avantek frames and discussing our latest products and services, including the digital dispensing device visureal Portable+. Hoya Avantek is the complete eyewear solution that enables patients to have the lightweight, minimal look associated with rimless frames, as well as completely unobstructed Ultimate dispensing tools from Hoya vision with the patented Avantek Mounting System. Make sure you visit our stand to see for yourself. Ask our representatives about the latest product developments including our V+ lenses, a complete range of progressive, indoor and single vision lenses that have great attention to binocular vision. Most V+ designs take individual wearing parameters into account to provide the best vision possible based upon the wearing position of the frame. Taking additional measurements can be done quickly and accurately using our digital measuring device, visureal Portable+. Ask for a demonstration at the conference. In addition to the fabulous product on display, Adidas Eyewear will be joined by Nick Dash, CEO of the Sports Vision Institute, Loughborough, who will be presenting a sports vision seminar entitled, 360 vision through the eyes of elite athletes. Nick will present case studies of a top Tour de France cyclist, alpinist and professional cricketer and highlight the needs of patients in real world situations, and how optical professionals can assess risk of the environment and activities in order to deliver appropriate sports optical solutions. Premium Sponsor: Clearlab Clearlab is the manufacturer of the world s first biocompatible silicone hydrogel (SiH) contact lens Beyond. We are committed to delivering innovative contact lens products and services to the global marketplace, while maintaining exclusivity and profitability to all of our customers. At Clearlab, product quality and customer satisfaction are our utmost priorities. Visit us to learn more about our new range of products and exclusive offers to NEG members. These include Eyeview, our brand of daily contact lenses exclusively available to NEG members to protect your business from online retailers and improve your margins. Clearday Beyond 1-day is the first biocompatible SiH daily contact lenses from +6.00D to D, while Clearcolor 1-day is a unique daily colour lens to enhance eye colour without compromising the comfort of the lens. Also hear about our Eyedia our first range of solutions. Exhibitors Altacor An exclusive range of lenses for NEG members Altacor is focused on treating dry eye syndrome, blepharitis and all round eye health, and we currently have eight products marketed in the UK and Ireland EyeBar, the Clinitas range and the Blepharitis range. The Clinitas range comprises of Clinitas Hydrate, Clinitas Soothe UD and Clinitas Soothe Multi, which together address the major causes of dry eye. Clinitas Soothe is specifically targeted for moderate to severe dry eye conditions, has a uniquely high concentration of sodium hyaluronate (0.4 per cent) and is truly preservative free. The Blepharitis range includes BlephaMask, BlephaCura and BlephaPads available separately in a water-resistant case. Sunday Evening Sponsor: Silhouette Visitors to the NEG conference will be the first to view our fantastic new collections including exciting SPX hand-dip-dyed full rims in brilliant colours and brand new additions to the Silhouette nylor and rimless families, including the new SPX Match rimless collection. Also on display will be our new Adidas Eyewear collections, including the new Whipstart and Wildcharge frames. Available in two shapes and multiple colour options, including mirror lenses, both styles offer key features in a unique package for all-day use and an active lifestyle. See the latest styles from Adidas Eyewear Special conference offer on EyeBar

22 Lenses and solution together in one convenient nt pack 3 or 6 month supply ~ Home delivery now available^ Satisfaction guaranteed d * NEW PERFORMANCE DRIVEN BY SCIENCE TM ~ 6 month supply only available with OPTI-FREE PureMoist and OPTI-FREE Express. ^ Available with OPTI-FREE PureMoist only postage fee applies. * Terms and conditions apply. VC Q Novartis AG. AIR OPTIX, AOSEPT PLUS, HydraGlyde, OPTI-FREE, PureMoist, Alcon and the Alcon logo are trademarks of Novartis AG.

23 NEG EXHIBITION 21 EyeBar is a quality chocolate individually wrapped,which contains all the essential vitamins and minerals, plus lutein and Zeaxanthin to help maintain healthy vision. EyeBar provides a more pleasing way to take a regular eye health supplement to help maintain healthy vision. In a special NEG conference offer, members who order four boxes of EyeBar will receive one extra box free of charge (purchases should be made through Mid-Optic, Three Sixty or BIB Mitron). Arena Eyewear cloths, gorilla grips and cords and chains. There will also be our usual range of eye health products, lab and testing room equipment, tools, screws, pads, health and hygiene. Our helpful team will be on hand to discuss your requirements and hopefully show you something new. Complete Community Care Complete Community Care provide free eye examinations to people at home who may find it difficult to get to the High Street unassisted. We have more than 20 years experience offering a dedicated home visiting opticians service. Our offices across the UK work in the community and with independent practices to ensure that their patients eye health is cared for even when the client is no longer able to make it to the High Street. We carry out comprehensive eye examinations, including digital retinal photography and offer a wide range of frames and lenses for those that need an update in their spectacles, always ensuring we provide a person-centred approach to eyecare. Visit us to learn more about how our domiciliary service can help your clients and to give our Sight Simulation Training specs a trial. Continental Eyewear See the latest Thomsen styles at the Arena stand We are pleased to have become a Preferred Supplier to the NEG this year and are really looking forward to meeting all those members who are coming to the conference. Arena Eyewear is an established spectacle frame supplier both to the UK and international markets for the last 26 years, and we have a fabulous reputation for the quality of our collections enhanced by our superb service. We will be showcasing two of our NEG exclusive collections including new autumn/winter styles in the beautiful and clean-lined Danish collection, Thomsen, and its unique One Collection. We will also be showcasing our own brand value children s collection, #YOLO, highlighted by beautiful plastic/metal combinations in a range of up-to-the-minute colours and optimum sizes for all age groups exclusive to you. Bausch + Lomb Pioneers in eyecare for more than 160 years and the creators of many optical firsts, Bausch + Lomb was responsible for the first ever soft contact lenses. Today, the company s commitment to excellence in the eyecare profession is stronger than ever, with an ongoing R&D Discover Bausch + Lomb s bio-inspired range programme that is all about creating the next generation of soft and hard contact lenses, solutions, OTC products, surgical and ocular equipment. Bausch + Lomb continues to adhere to the legacy of dedication when it comes to innovation, quality and craftsmanship. The latest innovation focuses on a portfolio of products that are bio-inspired and aimed at consumers who are health and wellness aware. This Biotrue range, encompassing eye drops, multi-purpose solutions and one-day lenses, works like the eyes to provide natural comfort throughout the day. Bondeye Bondeye, home of more than 2,000 products, is pleased to be exhibiting for the third successive year. In addition to paying your management fees, we are offering all delegates a free box of our famous Bondeye lens spray worth 60 when you spend just 50. Our new eyewear catalogue has a wide variety of prescription swimming goggles, OveRx sunglasses, Click system ready readers and much more with lines to be added early next year. We have also extended our merchandising range to include digitally printed Enjoy a sneak preview of our pending new releases prior to them being shown at two international exhibitions early in 2016 comprising six new Lazer Junior styles and four Zenith Zest models and more than a dozen new frames across the Cameo, X-eyes and Jaeger ranges. The latest releases for children will be illustrated in two new colourful and eye-catching brochures, and the Lazer Junior brochure will feature new images available as showcards for in-practice displays. The emphasis on these images is to help practitioners demonstrate their choice of up-to-date eyewear for the children. The Zenith Zest collection is specifically targeted at teenagers, with fashion and value for money the watchwords plus immediate availability from stock. All this plus four new X-eyes styles in stunning colours dramatic but very wearable. Essilor The Essilor team will be sharing details of the national Crizal UV consumer media campaign, which runs until 30 November and features TV advertising in the UK and on RTE in Ireland. The Crizal UV brand is becoming a household name and our investment in brand building aligns with our strategy of supporting independent opticians. Our representatives will also be available to talk about our entire lens portfolio and support services. We strongly urge independent NEG members not currently using our lens range to have a no obligation chat and find out a bit more about us. Our Instruments team will also be there to talk about our range of equipment. For anyone thinking of investing in an OCT, there is a fantastic opportunity to purchase Topcon OCT through Essilor on a special lens deal. Lens deals, promotions, national media campaigns are just a few reasons why Essilor is business partner to the independent optician. Why not let us show you how we can help you to grow your business and how we will support you in doing this. Eyespace Winner of Optical Supplier of the Year 2015, Eyespace brings you contemporary British style at its finest. A brand that celebrates quality and takes time to perfect our products, we have developed a diverse and forwardthinking product offering. Whether you re looking for luxury eyewear with broad appeal or a collection of fashionable yet affordable Differentiate your portfolio with Eyespace (Cocoa Mint)

24 22 NEG EXHIBITION frames, our award-winning team have the experience to help make business truly effortless. Every Eyespace frame is designed and developed here in the UK ensuring we perfectly meet your customers needs for style, comfort and fit. We avidly follow all areas of fashion and contemporary culture, meaning our six designer-led product collections differentiate your practice portfolio and keep you ahead of the curve: you re guaranteed to find the perfect option to suit every age, demographic, taste, face shape and budget. International Eyewear is to offer a difference through service and products that fit all wearers. The patient has to see the value in the service or choice falls to price, and that is a race to the bottom where nobody wins. Those who want to up their skills and seek differentiation are the ones we want to collaborate with. At this year s NEG conference, we will present new premium packaging and support materials designed to help to elevate the patient experience. Our message to NEG members is that only mark ennovy can offer a combination of parameters, materials, geometries and personalised service with a dedicated approach for opticians to enable true differentiation. Visit our stand to experience the new practice support materials first hand. No7 Contact Lenses In the pink with the latest Zoffani collection International Eyewear offers inspirational product for the contemporary practice. Using our passion for great design and superior quality, we provide a wide and varied mix of products, resulting in a portfolio that offers the complete optical frame solution. Get Frozen Fever with the phenomenal Disney Frozen eyewear collection or feel the force with Star Wars Rebels eyewear. Our extensive product portfolio also includes the award winning technical eyewear brand TITANflex, the contemporary fashion ranges Brendel, Humphreys and Episode and the innovative Storm London collection. Accompanied further by the funky and fun Eyestuff range, our sumptuous Zoffani collection and our trusted Hero and Puccini core brands. We continue to build on a tradition of quality, service and fair pricing, and offer designs that are both practical and fashionable, providing you with varied frames, functions and styles. Lenstec We will have a number of new products and services to discuss at this year s conference including BLU+V a brand new 1.6 and 1.67 material incorporating blue blocking within the lens and therefore allowing you to have a green reflex MAR. A limited number of BLU+V practice display samples will be available at our stand. We will also discuss our new All-In-One Glazed Packages, which combine a number of your favourite UK frame suppliers with some fantastic net complete package pricing. Our new digital designs and lens offerings are also high up on the agenda including extended prescription ranges within our latest generation of Office Vision and Sports lenses, fully supported by our MEI 5 axis glazing service. For those of you shopping for some alternative supply options, the Lenstec Sports and Safety ranges will also be on display. Marchon Eyewear Since its founding in 1983, Marchon has been dedicated to providing high quality products and exceptional service to our partners. Marchon Eyewear is one of the world s largest manufacturers and distributors of quality eyewear and sunwear under prestigious brand names including Calvin Klein Collection, Calvin Klein, Calvin Klein Jeans, Chloé, Diane von Furstenberg, Dragon, Etro, Flexon, G-Star RAW, Karl Lagerfeld, Lacoste, MARCHONYC, Nautica, Nike, Salvatore Ferragamo, Skaga and Valentino. We will present the latest from our autumn/winter 2015 collections from each of our brands. There will also be exclusive show offers including the chance to win an Apple MacBook. Be sure to visit our stand to enter our prize draw and to find out more about our exclusive offers. mark ennovy Independent contact lens prescribers are facing challenges as quick sellers, internet sellers in particular, come to characterise the market. The solution Mini-sclerals and myopia control are the hot topics on the lips of every specialist independent practitioner. With EyeDream, our intuitive ortho-k system, and Comfort 15, our new go-to mini-scleral design, at No7 we ve got it covered. With 270 centres and thousands of happy patients, we believe EyeDream is the UK s No1 ortho-k system. Visit our friendly team on the stand to find out how you can differentiate your practice and create happy, loyal practice ambassadors with EyeDream. With Comfort 15, mini-scleral lenses are no longer an exclusive option for patients or practitioners. Easy to fit, suitable for a broad range of patients and very comfortably priced, Comfort 15 is the new go-to mini-scleral lens. Norville The Norville team look forward to meeting with delegates at this year s conference and will showcase new arrivals to all the Norville Eyewear frame ranges offering an eclectic mixture of great styles, shapes and colours for a thoroughly modern look. Also see our new autumn sports Rx goggles; particularly exciting are the Progear active protection models Dash and Racer. These are sports wrap designs, aimed initially for cycling but great for general outdoor use and Racer comes with a fantastic Rx lens solution for higher powers. Norville being Norville will, of course, also have a full table of prescription lens solutions including Vista Mesh, which continues to yield great results for patients suffering from visual fatigue whether at a PC, reading or night driving. Plus an opportunity to check the brilliant Norville HD freeform range including new sports options in Nortor HD, SV and progressives. Optinet View Norville s latest sports eyewear solutions When choosing your next PMS provider, one of the key considerations should be the supplier s plans for ongoing development of their system; nobody wants to be left with a system that doesn t change with the times. In recent years, so many of the tasks carried out in practice have benefited in some way from changes in technology; OCT software capable of capturing and storing high quality digital images of the eye, dispensing tools which measure with the higher degree of accuracy needed for the most up-todate lenses or egos for the electronic submission of GOS forms which saves time and work at the Make Optinet FLEX the heart of your practice IT system reception desk.

25 NEG EXHIBITION 23 Sitting at the IT heart of the practice is the PMS, which stores years worth of patient records, sales transactions, dispensing history and more. Investing in a PMS is a long-term decision so it s important to make the right choice for your business. We believe that Optinet FLEX software is one of the best options on the market today, as is shown by the ever-increasing numbers of NEG members transferring to FLEX. To find out more about the difference FLEX can make to your practice, make sure you visit our stand. Orange Eyewear We look forward to sharing with NEG members our inimitable taste and trendspotting skills to help you stand out from the crowd. We will be showcasing our own Orange brand range of classic and contemporary styles for the discerning wearer, together with our established collection of highly sought after designer names. The flawlessly feminine frames of women s brand CC will join the iconic French stylings of Guy Laroche, noted for seductive modern detailing irresistible to both men and women of all ages. The vibrant and visually arresting Vulkan will fire up the imagination, combining designer looks and face-flattering wearability, while C-Zone s irreverent collection exemplifies the brand s explosive flair. We may also have some exciting news about exclusive UK distribution rights for a fabulous new brand of eyecatching, on-trend eyewear to share. And of course there will be special offers on all orders See new styles in Orange s own brand range taken during the conference. Positive Impact Loyal patients are hard to find, so you have to work at the relationship if you are to keep them coming back time after time. Why not give your patients our unique refillable lens cleaner to help them care for their new glasses and they ll be forever faithful to you. The Glaskar concept is simple and cost Show patients you care with Glaskar effective. Choose from eight stunning bottle colours, brand them with your logo and practice details, then give one to your patients to fill and refill as often as they like from our unique in-practice dispenser system. The cost of maintaining this beautiful relationship? Just 5p a refill a small price to pay to show someone you really care. Order Glaskar at the show and receive a free dispenser worth 89 and a five per cent discount off the order value (minimum order value 500). Practice building Independent practice owners are already using the Practice Building Frame Festival Formula to promote a special event that fills their practices with people who turn up with the specific intention of purchasing a new pair of specs, and they are proving to be so successful that they often generate the equivalent of a week s sales in a single day. Frame festivals are designed to encourage your existing patients to return and purchase additional pairs, to re-engage your lapsed patients and to recruit people who have never visited before. The Frame Festival Formula is a complete guide to creating, promoting and delivering a Frame Festival in your practice and you can collect your copy from the Practice Building stand. SPECS network The Specialist Provider of Eye Care Solutions (SPECS) Network is a cooperative of independent opticians, who promote their businesses to the public collectively. Working together provides a much greater impact than would be possible for a practice on its own. Our web portal promotes the benefits of independent opticians directly to the consumer. A collaboration of companies, led by NEG and Seiko Optical UK, contributes a combination of their resources, time and expertise to the network. These companies are leading specialists in the various aspects of marketing for independent optical practices. Together we are strong. There are around 300 practices currently listed on the site, but this means there is plenty of space for more independents across the country to join the SPECS Network. Hear more during the conference. Stepper This year Stepper has a number of key new collections that we believe will make a visit to our stand worthwhile. With approaching 40 new styles launched this year to date, there s always something new from Stepper. If you re looking for the latest in plastics, our innovative super-thin TX5 frames, with rim thicknesses as thin as 1.3mm, are a must offering great designs without the need for inline glazing yet retaining Stepper s renowned comfortable bridge. Need quality metals? Then ask to see our latest lightweight titanium frames and beta titanium rimless. New here is our use Learn about the Stepper Difference of colour and colouring technology to create some very exciting new pieces. Looking for different? We have Pince-Nez no less now in titanium with a choice of colours. Talk to one of our business development managers about what we define as the Stepper Difference and hear how we can improve your business and your customer satisfaction. Thea Pharmaceuticals Thea Pharmaceuticals specialises in providing preservative-free ophthalmic products including user-friendly options for dry eye, lid hygiene and meibomian gland dysfunction along with a range of eye nutritionals to help protect vision. We are dedicated to delivering innovative, high-quality products and training, which support ophthalmic professionals to provide their customers and patients with the highest level of ophthalmic care. Our extensive range also covers a wide number of therapy areas relevant to ocular health, including prescription products for glaucoma, infection, inflammation and allergy as well as a range of cutting edge surgical pharmaceuticals. We are delighted to be exhibiting at the NEG conference this year and look forward to seeing you at our stand, where we will gladly tell you more about our company and our products. UltraVision Do you want to know how you can Always Say Yes to your contact lens patients regardless of their visual needs? Then come and see what UltraVision CLPL can offer you to guarantee patient loyalty by using innovative lens designs such as our newest addition LiteWave. The unique freeform stabilisation of LiteWave accelerates lens settling speed and diminishes mislocation during wear; this makes it perfect for patients with high levels of astigmatism and for those who struggle with erratic visual acuity. Find out more about this year s Building for Success Conference and register for your free place at

26 Order Till Stock Clinical Patient Manager Business Intelligence Advanced Practice Management Software A clearer way to manage For further information and to book your no obligation, in practice demonstration please call or sales@optinetuk.com sales@optinetuk.com

27 BCLA BULLETIN 25 LEARNING AND NETWORKING AT Visionaries THE 2015 BRITISH CONTACT LENS ASSOCIATION (BCLA) VISIONARIES CONFERENCE WILL TAKE PLACE AT THE ROYAL COLLEGE OF PHYSICIANS IN LONDON ON 9 NOVEMBER A packed house at the 2014 event This annual meeting provides the opportunity for education, networking and enjoyment and will offer up to 10 CET points. In keeping with the tradition of this annual event, formerly the Pioneers Conference, it will incorporate something for every interest from insights into research that may affect the future of the profession to more clinically focused discussions as well as looking at ways to grow an eyecare business. BCLA CEO, Cheryl Donnelly, told Vision Now: We are really excited about this year s event, the second Visionaries conference. The speakers will touch on key issues within our industry across a wide range of subjects. The first part of the day will focus on contact lens wearers and future wearers and aims to enhance delegates understanding of customer behaviours, their relationship with contact lenses and what can be done to influence these. Programme speaker, Professor James Wolffsohn Professor James Wolffsohn of Aston University, and BCLA academic chair, will kick off proceedings by asking the question: Do we really understand contact lens drops outs? Professor Wolffsohn will take a close look at the latest contact lens dropout data, enabling the audience to gain a greater understanding of what eyecare practitioners (ECPs) should be considering to maintain their happy contact lens wearers. In her talk, Patients and customers: why do they do what they do?, Neelam Patel will explore patient and customer motivation and shine a light on patient and customer behaviour in relation to contact lenses. Sarah Morgan, optometrist and staff development consultant, will build on these talks, providing tips and techniques on how to grow and retain a contact lens wearer base. The morning s talks will provide vital insights into how our customers are thinking and behaving, continued Cheryl. In addition, attendees will learn techniques that will enable them to identify opportunities to build their contact lens wearer base as well as intervening when contact lens wearers look like they are about to drop out. Supporting ECPs and wearers With ongoing concern about online sales of contact lenses, Alistair Bridge, director of strategy at the General Optical Council (GOC), will provide an insight into the GOC s consultation on the voluntary code of practice for online contact lens suppliers. The code is designed to improve the practice of online contact lens supply and encourage people who buy online to have regular aftercare appointments and eye examinations, with the overall aim to make it safer. The BCLA and its members are committed to supporting people who wear contact lenses, ensuring they do so in a safe manner, commented Cheryl. This code has the potential to ensure patients who do buy online can recognise reputable online sellers, who will help them do this. Later, John Davidson and Chris Steele will ask the question: Where would you rather be treated? and take a look at the different ways of managing keratoconus in the community and hospital settings from contact lenses to corneal cross-linking. Leading ophthalmic surgeon, Alex Shortt, ophthalmic bioengineer, Professor Rachel Williams, and associate dean of research and enterprise, Professor Barbara Pierscionek, will present some of the latest research supported by Fight for Sight, which will be followed by a panel discussion. This will include a look at research cross-linking intraocular lenses with myopia management. We re very much looking forward to hearing the results from the research supported by Fight for Sight that may impact our members future practice, said Cheryl. Prior to this year s evening Pioneers Lecture, Richard Pearson will pay tribute to eyecare visionary, Professor Brien Holden who passed away in July. The 2015 Pioneers Lecturer is Professor Phil Morgan, professor of optometry, director of Eurolens Research and programme director for optometry at the University of Manchester. His lecture is entitled, Future battlegrounds for contact lens success Pioneers Lecturer, Professor Phil Morgan Summing up the day, Cheryl said: The Visionaries Conference provides an ideal opportunity for our members to combine learning with networking and enjoyment. It also provides a great opportunity to top up your CET before the end of the current CET cycle on 31 December. The conference will be supported by an exhibition, where companies will demonstrate their latest products, offering live demonstrations. Delegates will be able to have oneto-one interaction with suppliers and talk to them directly about their products and services plus the opportunity to test their knowledge with a clinical review by way of a Visual Recognition and Identification and Clinical Signs quiz. Confirmed sponsors for the event are BCLA s 2015 partners, Alcon, CooperVision and Johnson & Johnson Vision Care. Topcon, David Thomas Contact Lenses/Menicon and UltraVision are Gold Sponsors. BCLA members may attend the Visionaries Conference free of charge; the cost is 200 for non-bcla members. More information and online booking is available at

28 26 STYLE SPOTLIGHT OPTICIANS ABROAD: innovative and stylish boutiques BY JOAN GRADY, FASHION EDITOR Elegant frame display at Suzy Glam featuring gold cord and glass Optical practices both long established and recently opened bring flair and new concepts to optical retailing. Vision Now visits four European optical boutiques with definitive insights into eyewear merchandising Suzy Glam: Amsterdam Suzy Glam frames designed by Susanne Klemm have had an impressive impact on the eyewear market since their launch nearly three years ago. Klemm and her partner, optician Etienne Federiks, enjoy an international clientele of Suzy Glam fans, and less than a year ago, opened their charming boutique in Amsterdam. The shop is located in the elegant Museum District of the city, and was a labour of love for the enthusiastic, entrepreneurial duo. are the perfect backdrop for the frames. In addition to the complete Suzy Glam collection, different designers are invited to present their collections, and frequently the designer visits the boutique to introduce the collection. Clients are invited to attend the opening, and the events are fun and festive. We really want to establish the concept of an Eyewear Gallery within the boutique, says Etienne. Augenweide Optik: Cologne Like the Phoenix that rose from the ashes, the historical city of Cologne has done the same. After near total destruction during World War Two, the city has rebuilt itself to become the cultural centre of the Rhineland. Cologne is also the location for many beautiful optical shops, and one of the finest optical training schools in Europe. Augenweide Optik has been influential in Cologne for more than 20 years, and has seen many evolutions. Optician and co-owner Michael Franzen observes: People in Cologne are very design orientated, however, it must be a very refined design so no logos and the best quality. Our location is on a street known for European furniture, and our clients include professional men and women, who are teachers, lawyers and architects. We feature frames from LGR in Italy, Lindberg, Götti, l.a.eyeworks, with whom we have been associated since the store opened, plus Rolf and Theo among others. Etienne Federiks and Susanne Klemm in their Amsterdam Boutique The shop is a spacious 150m 2, and on the lower level is the examining room. Colours throughout the boutique are warm tones of cocoa and beige, further We did everything ourselves, says Etienne, and that includes all the electrical work and painting, and Susanne has done the interior design. The previous owner of the shop, which was a sport shop specialist with lots of fishing Minimalist interior at Suzy Glam items, really didn t do anything to the space for probably 40 years. It s been a lot of work, but we enjoy it. There is also a small garden at the rear of the shop, where customers can have a coffee, and relax while choosing a frame. The shop interior is minimal and streamlined a reflection of the finely crafted eyewear that Susanne creates. Wood floors and glossy white walls Gracious ambience at Augenweide in Cologne

29 STYLE SPOTLIGHT 27 a must-see destination not only for spectacle wearers but tourists too. The first time that a tour guide came by the shop I was shocked, says Johannes. The guide started talking about Rolf, what we do, and explained how everything is handmade in Austria, and all the materials are Austrian. It s interesting some people are totally fascinated, and others don t understand the energy. All natural materials are used in the boutique, including steamed oak, grey felt and slate, plus display trays for frames are in natural elements. The location is ideal in one of Vienna s oldest squares Franziskanerplatz with historic buildings on the square and Kleines Café where, over a coffee, the Rolf dream was realised. Benic Opticiens: St Malo Augenweide s examination room highlighted with wood panelling and cabinets. The windows are expansive, which sets the stage for beautiful frame displays. Michael frequently calls upon the artistic talents of a local Interior view and frame display at Augenweide designer to paint murals as part of the decoration. Rolf Spectacles: Vienna The Rolf team in front of their boutique in Vienna Optician and store manager Johannes Kern speculates that the Rolf Boutique may be the smallest shop in the world. However, it is certainly big on creative ideas and beautiful, handmade frames crafted from wood and stone. Rolf Spectacles is authentically Austrian: the Rolf brothers and two friends started the business in the Tyrol six years ago. They have won numerous awards for their exquisitely crafted designs. One of their dreams has always been to have a boutique in Vienna. It was by chance that it happened, recalls Johannes, because Bernie (one of the Rolf brothers) was sitting at Kleines Café and spotted the empty shop. He was attracted to the storefront because it is in wood and, of course, Rolf is all about wood. The Rolf team all agreed, and we opened last May. Since the late 19th century, Benic Opticiens in St Malo have been catering to the optical requirements of this historic city of Corsairs and pirates. Benic is a very old boutique, observes owner and optician, Guillaume Jourdes, and it was known for telescopes, barometers, and magnifying glasses. Fast forward to the 21st century, and Guillaume has transformed the premises into a comfortable, spacious boutique that reflects a much loved home. The location is excellent nestled on a cobblestone street that leads to the sea. Summer Exterior display at Benic in St Malo visitors flock to Saint-Malo, however, Guillaume says that this is no longer a hindrance for business. People come to St Malo year round, says Guillaume, and no doubt July and August are our busiest months, but there are so many events throughout the year now, and Christmas is busy so there is always something going on. Tourism is important, but we also have a local clientele who Benic Opticiens cosy, comfortable interior live here full time. Guillaume continues: Our brands include Theo, Andy Wolf, Mykita and Caroline Abram among others. It s interesting that when people are on holiday, they are more likely to browse and look for frames in a relaxed manner, and take the time to try on different designs they are open to new ideas. Master optician and shop manager, Johannes Kern, works on a frame at the Rolf Boutique In the few months that the shop has been open, Rolf is Interior display at Benic Opticiens

30 Vision Now PREFERRED SUPPLIERS DIRECTORY Preferred Suppliers are suppliers who, by prior arrangement, offer members of the PK National Eyecare Group preferential terms. For full details and terms offered to the membership, please call Directory listings are available free of charge to all preferred suppliers, with a larger listing available to Vision Now Advertisers. To make changes to the directory listings, please call Sharon Hicks on or s.hicks@nationaleyecare.co.uk ACCEPT CARDS Tel: Richard.west@acceptcards.co.ukww BRULIMAR OPTICAL GROUP Tel: Fax: COOPERVISION Tel: Fax: orders@coopervision.co.uk If only I had a ARENA EYEWEAR Tel: BRANDS DAILIES TOTAL1 DAILIES AquaComfort Plus DAILIES AquaComfort Plus Toric DAILIES AquaComfort Plus Multifocal Focus DAILIES All Day Comfort TM Focus DAILIES TORIC Focus DAILIES PROGRESSIVES AIR OPTIX COLORS AIR OPTIX AQUA AIR OPTIX for ASTIGMATISM AIR OPTIX AQUA MULTIFOCAL AIR OPTIX NIGHT & DAY AQUA FreshLook Colors FreshLook ColorBlends FreshLook ONE-DAY FreshLook Dimensions DAILIES FreshLook Illuminate TM OPTI-FREE PureMoist OPTI-FREE RepleniSH OPTI-FREE Express AOSEPT PLUS AOSEPT PLUS with HydraGlyde Systane Ultra Systane Balance Systane Gel Drops Systane Lid Wipes Call Customer Services www. myalcon.co.uk ASSOCIATED OPTICAL Tel: Fax: sales@assopt.co.uk Novartis AG. CENTRO STYLE LTD Tel: Fax: sales@centrostyle.com Charmant UK Co Ltd tel fax sales@charmant.co.uk DAVID THOMAS Tel: Fax: orders@davidthomas.com DIBBLE OPTICAL SUPPLIES Tel: Fax: barry@dibbleoptical.co.uk DUNELM OPTICAL Tel: Fax: dunelm@dunelmoptical.co.uk ESSILOR Tel: Fax: o Widefield Fundus and OCT (16.5mm) Telephone: HENRY BEAUMONT Tel: Fax: info@henrybeaumont.com HILCO EUROPE Tel: info@hilco.co.uk HOYA LENS UK Tel: Fax: enquiries@hoya.co.uk orders@hoya.co.uk UK.BE15 Heidelberg Engineering GmbH BAUSCH + LOMB UK Tel: BIB OPHTHALMIC INSTRUMENTS Tel: sales@bibonline.co.uk INTERNATIONAL EYEWEAR LTD Tel: Fax: JOHNSON & JOHNSON Tel: BONDEYE OPTICAL Tel: Fax: sales@bondeyeoptical.co.uk Tel: Fax: sales@continental-eyewear.co.uk LENSTEC Tel: Fax: office@lenstec.co.uk

31 DIRECTORY 29 LUXOTTICA (UK) LTD Tel: No7 CONTACT LENSES Tel: Fax: RAWDON OPTICAL LIMITED Tel: Fax: SILHOUETTE UK LTD Tel: Fax: RIDGWAY OPTICAL Tel: Fax: SPEC-CARE LIMITED Tel: Open your eyes to THEA PHARMACEUTICAL Tel: Fax: See Better Look Perfect STEPPER UK Tel: MARK ENNOVY Tel: Fax: MENRAD OPTICS Tel: Fax: MID-OPTIC Tel: Fax: NATIONWIDE FRAME REPAIRS Tel: Fax: NORVILLE OPTICAL GROUP Tel: Fax: ORANGE EYEWEAR Tel: Fax: PERFORMANCE FINANCE Tel: Fax: POSITIVE IMPACT Tel: PRACTICE BUILDING Tel: PRO-OPTIC Tel: SEIKO OPTICAL UK Tel: Fax: SERIOUS READERS Tel: SHAMIR UK Tel: Fax: STONE OPTICAL Tel: Fax: TANT LABORATORIES Tel: THREE SIXTY Tel: Fax: TOP VISION UK Tel: Fax: ULTRAVISION Tel: Fax: YOUNGER OPTICS EUROPE UK Tel: UK Mobile: FOR FULL DETAILS AND TERMS OFFERED TO THE MEMBERSHIP, PLEASE CALL or

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