Vision Now magazine WINNER Frame of the Year WINNER Optical Supplier of the Year 2016 FINALIST. Small/Medium Business of the Year

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1 VV MARCH 2017 V Vision Now magazine Mod. JN8022 C WINNER Frame of the Year 2015 WINNER Optical Supplier of the Year 2016 FINALIST Small/Medium Business of the Year 2016 FINALIST Rising Vision Star Now of MARCH the Year 2017 eyespace-eyewear.co.uk

2 27g, LIGHT AS AIR FULL VENTING AERO / PHOTOCHROMIC LENSES CAT.1>3 Full Venting for optimal air flow, photochromic lenses for ultraprecise vision in all light conditions, Air Link for faultless grip and incredible lightness: choose the best of Julbo technology. 3D FIT NOSE AIR LINK TEMPLE SYSTEM Photos : Jérémy Bernard - Semaphore. Michel LANNE Trail runner, 2016 CCC winner julbo.com Vision Now MARCH 2017

3 Inside VV V 15 Vision Now magazine is published by Peekay Publishing Ltd for The PK National Eyecare Group Ltd, the UK s largest purchasing group for independent opticians News 4 AIO to hold regional roadshow 7 Peer discussion CET with Clearlab 9 Refractive surgery consultation launched 11 GOC renewal reminder 13 esight electronic glasses come to UK 15 Great turnout for 100% Optical 15 An independent view Connecting with independents 17 Developing thoughts Developing your contact lens business 18 Advertorial The role for nutrition in eye health 21 Advertorial Putting patients first with Spectralis OCT 23 Optrafair preview NEG supplier showcase 27 Opti 2017 Positive vibe at Opti Munich 28 Style spotlight Timeless design 30 Suppliers directory Editor Nicky Collinson BA (Hons) ncollinson@nationaleyecare.co.uk Editorial PA Sharon Hicks s.hicks@nationaleyecare.co.uk Fashion Editor Joan Grady jgparischats@wanadoo.fr Business Editor Phillip Mullins FBDO p.mullins@nationaleyecare.co.uk Design and Production Rosslyn Argent BA (Hons) Michael C Wheeler FCOptom DipCLP FSMC FAAO Editor s comment For those of you who run your business according to the season, the call of spring will no doubt bring a cheerful expectation of renewal and the promise of new things to come. Well, there were certainly plenty of fresh ideas and innovations on display at last month s 100% Optical trade show in London, offering visitors the opportunity to energise their minds and their practices. If you missed this now established optical event, there is always Optrafair next month to catch up with NEG s Preferred Suppliers and others too, to discuss your business needs for the coming year. Turn to page 23 for our exhibition preview so you can make a note of what you d like to explore at the Birmingham show. The team from both NEG and Optinet will be there, so make sure you visit their stand for a catch-up. With Specsavers co-founder Doug Perkins having a platform at both 100% Optical and Optrafair to present his view of the future of the profession, it might be worth considering attending one of the regional events being laid on this month by the Association for Independent Optometrists and Dispensing Opticians (AIO) (see News page 4). With support from NEG, the AIO is inviting all independent practitioners to attend, along with their practice teams, to discuss what the future holds for the independent sector, and how best to meet the challenges of an ever-consolidating market. As well as all the latest news and our Optrafair preview, we have two product features this month from Thea Pharmaceuticals and Heidelberg Engineering a report on Opti Munich, a look at some design-led eyewear lines with Joan Grady, plus some top contact lens business tips from NEG s Phil Mullins. Spring forwards to further explore what this issue has to offer Nicky Collinson Editor The Editor welcomes letters, articles and other contributions for publication in the magazine and reserves the right to amend them. Any such contribution, whether it bears the author s name, initials or pseudonym, is accepted on the understanding that its author is responsible for the opinions expressed in it and that its publication does not imply that such opinions are those of The PK National Eyecare Group Ltd. Articles submitted for publication should be original, unpublished work and are accepted on the basis that they will not be published in any other journal. Acceptance of materialfor publication is not a guarantee that it will be included in any particular issue. Copyright 2017 for Peekay Publishing Ltd. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording, without the written permission of the publishers. Such written permission should also be obtained before any part of this publication is stored in a retrieval system of any nature. VISION NOW is published by Peekay Publishing Ltd for The PK National Eyecare Group Limited, Clermont House, Cranbrook, Kent TN17 3DN VISION NOW is printed by P&P Litho Ltd, Ashford, Middlesex TW15 1AB Vision Now MARCH

4 NEWS Essilor 3 1 AIO NEG is pleased to be supporting a series of regional events this month being organised by the Association for Independent Optometrists and Dispensing Opticians (AIO). Taking place in London (14 March), Norwich (22 March), Manchester (27 March) and Birmingham (28 March), the events are designed to provide independent practitioners with a platform to discuss the issues of the day and to network and share ideas. They will also include a Question Time style panel and debate and a presentation by the AIO. With the events also supported by Eyeplan, Norville and the Specs Network, suggested topics for discussion include: GOS fees, minor eye conditions services, NHS payments, and the future for independents. Attendees will also be invited to contribute to AIO s policy review, hear about the Association s Independents Code and its new practice insurance policy. There will also be a prize draw for a magnum of champagne for all attendees. Book a free place by calling Lin on , ing lin@aiovision.org or register online at 2 Norville The latest in sports eyewear styles in a wide choice of colours for clear vision and eye protection can be found inside Norville s newest prescription sports eyewear catalogue, out now. Featuring everything from swimming goggles and football specs to cycling shields and ski goggles, the catalogue includes a central pullout Rx pricing list so the main catalogue can be used Rx sports catalogue now available for patient viewing. Download the catalogue at A visual from the new campaign Essilor has launched a 5m multi-pair promotional campaign to support and drive footfall into the independent sector and strengthen its key brands, including Varilux, Crizal and Transitions. Its Be a Modern Hero offer enables practices to buy a second pair of Crizal lenses in the same prescription at a 50 per cent discount, which practices can pass directly to patients to boost multi-pair sales. Frame suppliers Marchon, Henry Beaumont and EyeSpace are also offering additional discounts to existing and new customers who are signed to Essilor s campaign. The 360 campaign, which has the tag line Empower your vision, will include the first national TV advertising campaign for Varilux in 20 years, TV programme sponsorship and digital media support. Practices can capitalise on the campaign locally with a customised marketing package. Essilor is also running an in-practice CET training programme on how to present multi-pair options to patients. Jonathan Cohen, Essilor head of marketing, said: This 360 campaign is our strongest offer ever. Essilor is the only lens manufacturer investing in national media for independents. This reinforces our position as the independent optician s best business partner. 4 International Eyewear Eschenbach Optik has introduced 36 must-have models across the TITANflex, Brendel and Humphrey s collections, which are available from International Eyewear. One of the highlights from the new collections is Brendel model BR (pictured), which features an artful perforated top bar combined with TR90 material. There are eight new Brendel models in total, based around the ethos of Fashion for the face, designed for the confident female spectacle wearer. The main trend within the new releases is highbrow, with frames designed to accentuate the browline a concept that s highlighted across the Brendel Romance and Cosmo lines. New Brendel model BR Vision Now MARCH 2017

5 FRAME: DCS025 c1 SUNWEAR AND OPHTHALMIC FRAME DESIGNS For more information call: View online: Vision Now MARCH 2017

6 Titanium Stepper (UK) Limited 11 tannery Road Tonbridge Kent TN9 1RF Frame style shown: SI-50148

7 NEWS British Contact Lens 5 6 Kirk & Kirk Association Sparkling Kaleidoscope Quartz-Edition BCLA speaker, Alex Shortt Learn more about the use of cell therapy in tackling corneal disease at the British Contact Lens Association s (BCLA) evening meeting in London on 23 March. Alex Shortt, recipient of a prestigious four-year Wellcome Trust Clinician Scientist Award to investigate the response of the immune system to engrafted stem cells, will discuss his research over the past 10 years, which has focused on the development of cell therapies for corneal and conjunctival disease. Alex said: My goal is to improve the lives of patients with chronic, severe ocular surface disease through the delivery of novel cellular therapies using different therapeutic cell types. The event will be held at the Royal College of Surgeons from 6pm and one CET point has been applied for. The evening is free for BCLA members, who can book at and there are a limited number of guest places available on a first come, first served basis. your full name, , telephone and GOC number to events@bcla.org.uk to apply. To celebrate their 25th anniversary in optics, Jason and Karen Kirk have given their Kaleidoscope collection a sparkling boost. Inspired by some of their earliest designs, the Kaleidoscope Quartz-Edition collection features specially commissioned materials that glitter and sparkle. Available in four new colourways Onyx, Amber, Sapphire and Ruby the frames are handmade in France using a unique grade of acrylic. Jason said: We have loved working in this industry for the past 25 years and how better to celebrate than with a bit of glitter. Kirk & Kirk recently launched a new arm to its business in the form of Kirk & Kirk Distribution. The first collections to be available through the new company were launched at 100% Optical last month: Italian sunglass brands Eyepetizer and Hapter, and French brand Bruno Chaussignand. Jason added: Too many opticians find it challenging to get to the international shows and discover new brands, or alternatives to the big brands. They need options to distinguish themselves from their competitors and give clients a reason to visit their store, which is where Kirk & Kirk Distribution comes in. 7 Positive Impact Positive Impact (PI) the exclusive distributor of the Parasol removable silicone punctal plugs, is now guaranteeing to replace any plug that falls out within the first 90-days of wear, freeof-charge. The company will demonstrate its dry eye product range at the forthcoming College of Optometrists conference, as well as Optrafair. It is also currently running a series of hands-on, practice-based CET workshops around the country. The remaining March events are in Cheltenham (8 March), Milton Keynes (22 March), and London (26 March). Nick Atkins of PI commented: Studies have shown that other plug designs can have a retention rate as low as 49 per cent. Not only is the unique non-dilating design of Parasol easier to fit in the first place, it also has a retention rate of 92 per cent after one year. We hope this unique offer will give even greater peace of mind to both practitioners and their dry eye patients. For more information visit or sales@positiveimpact.co.uk 8 Clearlab Clearlab is taking its contact lens lab on the road to meet independent practice teams in a series of evening events that will include a peer discussion worth three CET points. The events will highlight the company s optician only business propostion, a Clearcolor contact lens corner, and an opportunity to try all its lenses. This roadshow is a great opportunity for Clearlab to open interesting discussions with opticians around the UK, said Steve Wright, Clearlab professional services manager. Not only will we be able to further develop our relationship with our customers, but also meet many new customers who are not familiar with our lab. The roadshow will take Clearlab to London, Glasgow, Newcastle, Birmingham, Leeds, Basingstoke and Peterborough. steven@clearlab.com for details. Vision Now MARCH

8 Vision Now MARCH 2017

9 NEWS 9 Orange Eyewear 11 Silhouette Model OR575 from Orange Gents Orange Eyewear has expanded its in-house brand, Orange Gents, offering classic looks with a modern twist in a wide selection of sizes in metals and acetates, from petite to XL. Hanna Nussbaum, managing director at Orange Eyewear, said: Our in-house ranges have grown in popularity over the years, as they give opticians a collection of core styles that never go out of fashion. The frames feature a variety of temple and bridge fits and we strive to go the extra mile by including an additional coating to prevent nickel emission. With its subtle full rim and lacquered detail to the sides, model OR575 is an XL style available in Gold (pictured) and Gun. 10 Shamir Brand showcase on the Silhouette stand Silhouette took home the accolade of Best Stand over 25m 2 at 100% Optical last month. With three brands to showcase and a multitude of new collections, Silhouette s main challenge was to create a space that could accommodate each of its brands: Silhouette, Adidas Sport Eyewear and Neubau, giving each of them equal weighting. The stand was also designed to showcase Silhouette s new shop-in-shop retail display units. The stand also featured a showcase for the new Silhouette Atelier collection and its new designer collaboration sunglasses collection Arthur Arbesser for Silhouette. 12 Optical Confederation Formula 1 competition winners Shamir s Formula 1 simulator was a highlight of 100% Optical last month, giving the company the chance to engage with visitors and run two fastest round the track competitions a day for prizes such as a Track Day, Grand Designs Live tickets, Julbo sunglasses and champagne. As well as hosting live demonstrations of its award winning Spark Mi, representatives were also on hand to discuss Shamir s extensive product line including Attitude III lenses. Shamir s Attitude III Sport & Fashion lenses have vision zones suited to any lifestyle or activity. Featuring expanded peripheral vision specifically designed for large frames, the Attitude III SV is ideal for those requiring single vision prescription sunwear. As well as incorporating Shamir s four most advanced technologies Eye-Point Technology III, Natural Posture, IntelliCorridor, As-Worn Quadro the lens also has flexibility regarding coatings and an extended range of base curve and face-form angles. The Optical Confederation (OC) has launched a consultation on new standards to promote best practice in the refractive surgery sector. The proposed new Multi-Disciplinary Professional Standards for Refractive Surgery aim to bring sector practice in line with the General Medical Council s guidance for doctors who offer cosmetic procedures, with which eye surgery in some cases bears some similarities. OC chair, Lynda Oliver, said: These new standards are designed to uphold high quality care and outcomes across the refractive laser eye surgery sector, which is expanding to meet patient demand, and to make sure all patients are given the care, treatment and support they need. The OC is holding a period of consultation and all interested parties are invited to give their feedback on the Confederation s website by 7 April. The consultation is available to view and respond to at Vision Now MARCH

10 NEW MyDay toric daily disposable contact lenses The science behind unsurpassed comfort, with a proven toric lens design DS to DS, in ten axes, across four cylinder powers. Vision Now MARCH 2017 NEW 1. Brennan NA: Beyond Flux: Total Corneal Oxygen Consumption as an Index of Corneal Oxygenation during Contact Lens Wear. Optom Vis Sci * Warning: UV-absorbing contact lenses are not substitutes for protective UV-absorbing eyewear, such as UV-absorbing goggles or sunglasses, because they do not completely cover the eye and surrounding area. Patients should continue to use UV-absorbing eyewear as directed. Phased introduction of full power range throughout 2017, please contact your Business Development Manager for details.

11 NEWS 13 General Optical Council 15 Dibble Optical Registrants have until 15 March to renew with the General Optical Council (GOC) before penalties ensue. Optometrists, dispensing opticians and optical businesses can renew their annual GOC registration for the year beginning 1 April, for a fee of 330, by logging in to their MyGOC account at Those who apply after 15 March but before the final deadline of 31 March will have to pay an additional 20. If registrants do not complete the renewal process by 31 March, they will be removed from the register, be unable to practise in the UK and removed from the NHS National Performers List, if applicable. Following a review, the GOC has decided to no longer issue registration cards as they are only valid on the day that they are issued and cannot be relied on as proof of current registration. Registrants, their employers and members of the public can check an optician s registration status on the GOC s online register. Expanded Miraflex range The new collection of Miraflex acetate frames, Flexible & Fashion, available from Dibble Optical, are optimised for children and teenagers. Designed specifically for children s unique facial cranial measurements with an anatomically designed nose bridge, all Flexible & Fashion frames are manufactured using high quality acetate materials with flexible temples. A variety of colours and shapes ensures the collection is suitable for a wide range of ages. 16 De Rigo To celebrate Mothering Sunday on 26 March, De Rigo is offering practitioners the chance to win an Afternoon Tea for Two by submitting entries in a practice window display competition featuring the chic and feminine Carolina Herrera collection. The competition ends on 28 April; winners will be chosen by De Rigo s head office team and announced in May. Terms and Example of how to feature the brand conditions are available upon request. info.uk@derigo.com for further information and to enter. 17 Vision Aid Overseas 14 Rodenstock The Rodenstock Group and the Porsche Design Group are extending their license contract by a further 10 years until The deal was sealed at Opti in January by CEOs, Oliver Kastalio and Dr Jan Becker, confirming a collaboration that s been in place for more than 15 years. Oliver said: We have been working with the Porsche Design Group very successfully for over 15 years and will continue this successful collaboration on the same scale. I am delighted about it. From London to Ethiopia, Vision Aid Overseas (VAO) has several challenge events in the UK and abroad to get involved with to get fit and change the lives of people in Africa. Demi Rennie, VAO fundraising officer, said: Challenge events are one of the best ways you can really help some of the world s poorest people access life changing eyecare and glasses whilst also improving your own health. Whether Fundraisers on a 3 Peaks Challenge you are a cyclist, runner or trekker, we have an event that you can take part in in 2017 to get fit and make a difference to the lives of children and adults in Africa who can t see properly simply because they need glasses. To find out more visit or call Vision Now MARCH

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13 NEWS 20 Moorfields Eye Hospital A Moorfields consultant has received a major funding award to identify the genetic causes and develop targeted gene therapies to prevent the commonest cause of blindness in children. Dr Mariya Moosajee, consultant ophthalmologist at Moorfields Eye Hospital NHS Foundation Trust and senior clinical lecturer at the UCL Institute of Ophthalmology, has been awarded 1.1m from the Wellcome Trust for a Clinical Research Career Development Fellowship. 18 Associated Optical esight electronic glasses in use Associated Optical has launched esight patented electronic glasses for the visually impaired in an exclusive distribution deal. Making their UK show debut at 100% Optical in London last month, the esight wearable, hands-free headset houses a small, high-speed camera that captures everything the user is looking at. The captured live video stream is sent to a computer that uses proprietary software to process each pixel of video. The enhanced video is then sent back to the headset and displayed on two organic-led screens in front of the user s eyes. Stem cells derived from patient s skin will be used to grow a 3D model of a human eye to investigate genes that cause ocular maldevelopment, a condition which can cause babies to be born without eyes or underdeveloped eyes. Pioneering gene editing technology will then correct the defective gene to see if the cells can grow into normal healthy eyes. It is hoped that this could pave the way for targeted drug and gene therapies that might one day be used as a prenatal therapy. Working with esight has been inspirational and we are completely behind this revolutionary product, said Stuart Baldwin, director of Associated Optical. The key for a successful rollout has been to ensure that the eyewear was available through a supportive network with partnering opticians. This reassures us that esight is available to the right people with the right support in place. 19 Mid Optic Mid-Optic was once again pleased to support Crisis at Christmas 2016 by supplying a range of ophthalmic drugs and eye drops. Mid-Optic s continued support for Crisis, which opened its doors for eight days over Christmas in 11 centres across London, Birmingham, Coventry, Newcastle and Edinburgh, helps enable the much-needed optical treatment of the homeless. 21 Mondottica Retro looks from Cath Kidston Jon Sparkes, chief executive of Crisis, thanked Mid-Optic by saying: Your donation again has made a real difference towards ending homelessness. Tony Walker, managing director of Mid-Optic, added: We are delighted to again support a worthwhile charity and look forward to working with Crisis again later in the year. Mondottica has released the first full optical frame collection from British lifestyle brand, Cath Kidston. Established in 1993 in London s Holland Park, Cath Kidston is synonymous with classic British design and nostalgic style, famous for its unique floral prints such as Worth Bunch as well as Button Spot prints. The brand takes inspiration from quirky British vintage finds, designing colourful prints that turn modern, practical products into something witty, fresh and fun. This principle makes its way to 11 cheerful and stylish optical styles that are guaranteed to put spring well and truly in the step of patients in the season ahead. Vision Now MARCH

14 VISIT US AT OPTRAFAIR, BIRMINGHAM NEC APRIL 1 st -3 rd STAND D50 Vision Now MARCH continental-eyewear.co.uk Continental Eyewear MODEL WEARS X-EYES 149

15 NEWS % Optical AN INDEPENDENT VIEW Connecting with independents The AIO continues to grow its membership and this enables the Association to better represent the interests of independent practice. But how many practices actually know what the AIO is, and what it is doing to help build a sustainable and profitable future for the sector? Making new connections at 100% Optical Held at the ExCel London last month, 100% Optical attracted just over 8,000 visitors and offered more than 120 CET points via its education programme. Run in conjunction with the Association of Optometrists, the programme included sessions ranging from career development and clinical skills, to a discussion on the future of optometry. The Association of British Dispensing Opticians also ran a series of capacity booked CET discussion workshops over the three days on topics such as low vision and paediatric eyecare. A wealth of new and established products were on display, including many from NEG s Preferred Suppliers. Lenstec showcased its Julbo range on the catwalk, while Shamir brought some fun to proceedings with its Formula 1 simulator whilst attracting visitors to discuss its lens portfolio. Positive Impact unveiled new wooden dispensers for its Glasklar refillable lens cleaner, and Eyespace highlighted all of its brands including its new kids Rock Star sunglasses. Heidelberg ran its OCT live events, and Continental Eyewear had all collections on show. There were also many product ranges not normally seen on these shores. The team from Optinet were there too, offering demonstration of the Flex practice management software package. Chris Smith, Optinet sales manager, said: It was the first time we had exhibited at the show and despite not knowing what to expect we came away really impressed. There s a great buzz around 100% Optical and it was great to catch up with our existing customers and to meet new contacts. We are really pleased with the level of interest in the Flex practice management software interest that can now be seen in the order book. The AIO had a stand at 100% Optical in London last month and met many independent practitioners, a fair proportion of whom had not heard of us. This is in spite of the regular optical media coverage that we now enjoy and the direct approaches that the Association has made to independent practices across Scotland, England and Wales (we have not yet spread our wings into Northern Ireland). As one measure to address this issue, with the support of NEG, Eyeplan, Norville and the Specs Network, we have arranged a series of regional events up and down the country for independents to discuss the issues and concerns that they face day-to-day, and to hear what they would like a professional body that only serves independent practices to do for them. These are not CET events, but forums to discuss and debate the future of independent practice and the role of the AIO. The events will take on a Question Time format with industry luminaries and experts on the panel, and will be designed to stimulate active conversation amongst attendees. There will be a brief presentation about the AIO, and then social time over a drink and some canapés for networking and more informal discussion. We welcome all independents to come to these events which will be held in London, Norwich, Manchester and Birmingham on 14, 22, 27 and 28 March respectively. The events will start with registration and refreshments at 6pm with the panel session kicking off at 6.30pm and a scheduled finish of 9pm. For more information or to book a place, please call or lin@aiovision.org The AIO has an increasingly important role in bringing the independent sector together, but this can only be achieved if independents know that it exists and what it is doing on their behalf. Commenting after the show, event director, Nathan Garnett, said: 100% Optical really has cemented itself as the optical event of the year, by bringing the industry together to learn, be inspired, do business, network and have fun. The show housed over 175,000 different eyewear frames and saw more than 75 new brands exhibiting for the first time. Feedback indicates that this rapid growth is set to continue in 2018 with more and more companies seeing 100% Optical as the platform to launch products to an international audience. 100% Optical will be back on January 2018, marking its fifth anniversary. Vision Now MARCH

16 R E V L U T I O N IN 2017, OPTRAFAIR WILL INTRODUCE A RANGE OF UNIQUE FEATURE AREAS. THESE WILL INCLUDE A BUSINESS THEATRE, WINDOW DRESSING, TREND FORECASTING AND OUR CENTENARY BAR. AS WELL AS THESE, YOU WILL HAVE THE OPPORTUNITY TO ENJOY THE MEDIA ZONES AND A FLOOR FULL OF INTERACTIVE AND ENGAGING STANDS. DELIVERING A SERIES OF HARD-HITTING BUSINESS SESSIONS, REAL-WORLD CASE STUDIES AND ADVICE TO DRIVE BUSINESS DECISIONS. BUSINESS THEATRE JOIN THE REVOLUTION 1-3 APRIL 2017 BIRMINGHAM NEC #optrafair

17 PRACTICE MATTERS Developing thoughts Are patient knowledge and practice apathy holding back the UK s contact lens business? Developing your contact lens business By Phil Mullins For many years, the size of the UK contact lens market has remained stagnant, with dropout figures being similar to new fits. Yet in other countries, the level of contact lens wear is much higher. Why? It really comes down to two main reasons: patient knowledge and practice reluctance. There are two elements to the patient knowledge base; those who don t wear contact lenses and those who do. For nonwearers, is it because they are not interested or think, because their optician hasn t mentioned it, they wouldn t be suitable? Or even worse: they have asked, only to be put off by the response. Do contact lens wearers with comfort or vision problems just give up because they don t know about upgrade options and better materials and designs? How many patients have been put off because they are offered ready readers to wear over their lenses rather than a multifocal contact lens. Undoubtedly, many practices feel that contact lenses are not worth the effort, and that even if they do prescribe lenses for a patient, they will then reorder the same lenses from the internet or supermarket. But is this really the case? Statistics have shown that, over the years, contact lens wearers spend more on total eyecare than non-wearers. And with advanced lens designs making toric and multifocal lens fittings even quicker and easier, contact lenses can offer real opportunities, particularly as we see the introduction of myopia control lenses for younger patients. So, what to do? Inform your patients: As with all things optical, if you re not educating your patients, they will get their information from the internet or, even worse, your competitors. So make sure you re giving them the correct information: have a good website with a section about contact lenses, have manufacturer point-of-sale material in the practice and, most importantly, make sure your staff are trained to answer queries and engage with patients about contact lenses. Offer lenses to more patients: Because we don t want to be pushy sales people, we often forget to mention everything that s available. It s important that you ask those important lifestyle questions and then match the patient s needs to the products you can offer including contact lenses. The more you mention them, the more people will take them up. Keep it simple: One of the biggest issues with contact lenses is that we make it too complicated for patients, with all the lens options and the different costs and ways of paying. If patients don t fully understand what they are paying for, they think you re hiding something and will perceive you to be expensive. Some may not even start wearing lenses in the first place. So, you need to make things as simple as possible, ideally with professional fees separated from the actual cost of the lenses. With a set professional fee for all contact lens wearers, it doesn t actually matter if they buy the lenses from you or not, as long as they come to you for the fitting and aftercare. This also means that you can keep the lenses competitive, reducing the chance of them buying from the internet. The idea is you charge for the element that has value, i.e. your time. This method also makes upgrading to better lenses simpler, as the fee element remains the same: they just pay more for the lenses, so they understand that better lenses cost more. Make it convenient: The easier you make it for your patients the better. One of the main reasons people use the internet is convenience. They can sit anywhere they like, at any time and order what they want, all delivered to their homes. So, make sure that s the case with ordering from you. If the patient is on a regular shipment, make use of home delivery, rather than getting the patient to come to the practice just to pick up lenses. I know there is a thought that getting the patient to visit the practice means you can offer them other products and services, but in the real world that doesn t happen. They come to the practice, are given the lenses and solution and walk away, grumbling they had to leave work early to collect the lenses, pay for an hour s parking and were only in the practice for two minutes. How much nicer for them to arrive home with their lenses on the doormat waiting for them. Remember: convenience is even more important for patients who aren t on a regular shipment, so make it easy for them to order, with a link on your web page, or a specific reorder address. Something which means that patients can easily ask you to send them more lenses, once again using home delivery. This is obviously only part of the issues surrounding the business of contact lenses, so next month we will look at making the most of upgrades, easy payments and becoming the go to local contact lens specialist. Vision Now MARCH

18 ADVERTORIAL The role for nutrition in eye health By Professor Christine Purslow PhD, BSc(Hons), MCOptom, FBCLA Advances in treatment for retinal diseases have undoubtedly improved the future of eyecare across the UK, but they have also created great challenges for service delivery in NHS ophthalmology. The number of people in the UK living with a diagnosis of eye disease is set to increase in line with an ageing population, and this increase will be seen across all principal causes of sight loss, including cataract and age-related macular degeneration (AMD). WHAT IS THE ROLE FOR DIETARY ADVICE? The principle behind this idea is that the retina is particularly prone to oxidative stress the imbalance between free radical production and anti-oxidants resulting in inflammation. Indeed, oxidative stress is considered to be one of the principle mechanisms for age-related macular degeneration AMD 1. Nutrients such as lutein and zeaxanthin, and vitamins B, C, E and D and Omega 3 fatty acids, possess antioxidant and anti-inflammatory properties, hence the links being made between AMD and dietary intake. WHICH PATIENT GROUPS NEED DIETARY ADVICE? The pyramid diagram shown in Figure 1 represents patient groups according to their risk of developing moderate/severe AMD. Right at the top of the pyramid are the only patients likely to benefit from an AREDSbased formula. The progression of moderate, high risk AMD towards severe AMD may be reduced by taking a very high-dose antioxidant and zinc, but there is no proven benefit of an AREDS formula for any other stage of AMD, or even for healthy eyes 2. For those with a family history of AMD, we know that higher (but not excessive) dietary intake of nutrients with anti-oxidant properties (including omega 3 fatty acids) can reduce the risk of early AMD 3. Sensible advice to smokers would be to make sure their intake of anti-oxidants is sufficient in order to combat the likely oxidative stress. For everyone just getting older, evidence suggests eating less red meat 4 and more Patient groups according to their risk of developing moderate/severe AMD oily fish 5 reduces the risk of developing AMD. The patient groups represented from the middle of the pyramid and below, especially need to understand the requirement for a balanced daily diet or may benefit from a nutritional supplement, such as Nutrof Total. WHY IS VITAMIN D NOW INCLUDED IN NUTROF TOTAL? More than 50 per cent of the world s population is thought to be at risk of vitamin D deficiency, and in 2016, the UK government issued guidance that adults may need to consider taking a supplement 6. Published research also suggests there is an association between vitamin D deficiency and the risk of AMD, reflecting its antiinflammatory and anti-angiogenic roles in the retina 7. The evidence continues to build around the benefits of a balanced diet and healthy Nutrof Total now contains vitamin D lifestyle to support life-long eye health. Start talking to your patients today. REFERENCES 1. Kauppinen A et al (2016) Inflammation and its role in age-related macular degeneration. Cell. Mol. Life Sci. 73 (9): Chew EY et al (2013) Long-term effects of vitamins C and E, beta-carotene, and zinc on age-related macular degeneration: AREDS report no. 35. Ophthalmology 120: Ho L et al (2011) Reducing the genetic risk of age-related macular degeneration with dietary antioxidants, zinc, and ω-3 fatty acids: the Rotterdam study. Arch. Ophthalmol. 129 (6): Chong EW et al (2009) Fat consumption and its association with age-related macular degeneration. Arch. Ophthalmol. 127: Cho E et al (2001) Prospective study of dietary fat and the risk of age-related macular degeneration. Am. J. Clin. Nutr. 73 (2): phe-publishes-new-advice-on-vitamin-d 7. Millen AE et al (2015) Association between vitamin D status and age-related macular degeneration by genetic risk. JAMA Ophthalmol. 133 (10): Professor Christine Purslow is head of medical affairs for Thea (UK & Ireland) and visiting professor at Plymouth and Aston Universities 18 Vision Now MARCH 2017

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20 Order Till Stock Clinical Patient Manager Business Intelligence Advanced Practice Management Software A clearer way to manage For further information and to book your no obligation, in practice demonstration please call or sales@optinetuk.com sales@optinetuk.com

21 Putting patients first with Spectralis OCT ADVERTORIAL Aves Optometrists, a long-established Hertfordshire practice soon to celebrate its 70th anniversary, takes pride in its independence A passion for clinical excellence is matched by the freedom to select the very best products to meet their patients individual needs. The three consulting rooms are busy with 10 part-time optometrists, all of whom share the practice philosophy of The patient comes first. The Heidelberg Engineering Spectralis is positioned in a separate room, alongside a retinal camera. The consulting rooms are inter-connected to share clinical findings in the interests of professional development and high quality patient care. Scanning is offered for an additional fee, on the recommendation of the individual optometrist. SEEING THE FULL PICTURE Says Mary Bramley, optometrist partner: Working without an OCT would be like working in orthopaedics without access to X-ray; you just don t have the full picture. I certainly would not want to work in a practice without an OCT now that I have seen the benefits of having that extra layer of clinical information. We have set protocols and all OCT patients are given single line, full and basic glaucoma disc scans. Different protocols are used where appropriate. When we introduced our OCT, we invited many of the local GPs to come and have their eyes scanned. This proved very worthwhile in building relationships and we are one of the first points of referral for many local GP practices. Our referrals are far more accurate MultiColor imaging with the Spectralis since we have been using the Spectralis and this has enhanced our relationship with the ophthalmologists and local hospitals. We provide OCT scans for both NHS and private patients, and they often see this as a great advantage in that they are not having to travel to the local hospital for scanning; they can come to us and it is complete in 20 minutes. We are looking almost at a cellular level and the information provided can be very useful. We can manage patients expectations, particularly with cataract patients prior to surgery who may also have some macular degeneration. We were attracted to the Spectralis by its ease of use and the eye tracking, which ensures very accurate follow-on scans. Now that we have it, we realise how amazing this capability is: if a patient blinks or moves, the scan just picks up again in the same place in a fraction of a second. The ability to have ongoing upgrades to the Spectralis is also a great advantage. We are now looking at the BluePeak autofluorescence module, which will tell us if macular degeneration is progressing and highlight any active changes. Heidelberg Engineering is a great company to work with we really appreciate their high level of education and training, and excellent support. The international yearly symposium is amazing and we have been very privileged to attend two of these events and to have such an insight into the most up-to-date research. STRONG CLINICAL REPUTATION Wendy d E. Vallancey, optometrist partner, says: Through our GP and hospital links, plus word of mouth recommendation from patients, we have established a strong clinical reputation. OCT scanning makes possible the differentiation between dry and wet AMD so that we can make accurate referrals directly into the hospital eye service. The OCT scans indicate how urgently they need to be seen. The net result is that we have patients who choose to come to us each year from as far away as Hampshire, Dorset, France and even Dubai. The Spectralis OCT is now an essential part of what we offer, but we don t screen all patients routinely. We recommend it to patients who we feel are at risk and need further investigation. Sometimes patients balk at paying the fee, however, once they see the scan and what it reveals they tend to appreciate its value. Where follow-on scans are indicated in the future, they are usually readily accepted. For at-risk patients, we may recommend six monthly re-scans, but for others it may be up to two years. We have screened some patients in their 30s with the symptoms of central serous retinopathy. This has allowed us to reassure them and save unnecessary referrals. Much of the benefit of the OCT comes from the fact that it refines the referrals, and prevents unnecessary hospital appointments, which builds better relationships with our local ophthalmologists. The investment has been very worthwhile in keeping our clinical skills up-to-date. It has been a significant investment but we worked out that we only need to scan one patient a day to cover the cost. Two thirds of our patients are NHS funded and yet the majority of our patients agree to OCT when we recommend it to them and explain the reasons. Wendy d E.Vallancey and Mary Bramley have been Spectralis with MultiColor owners since Call for a consultation with one of Heidelberg s imaging experts and build your own dream Spectralis. Vision Now MARCH

22 DO YOU HAVE CLOUDED VISION? CAN HELP RENDIA is a single, cloud-based platform that allows you to communicate and engage with your patients, wherever they are thinking about their health: before an appointment, in the waiting area, the consulting room or after the appointment, setting your practice apart from the competition. We call these areas patient touch points and with RENDIA you can communicate across all the touch points, by sending visual presentations from one platform, which is flexible enough to work from any PC, tablet or smartphone. RENDIA integrates with s, Twitter, Facebook and other leading media. Before an appointment Waiting area Consulting room Post visit Available in the UK from PK National Eyecare Group Ltd

23 NEG supplier showcase It s that time of year again when we reveal what NEG s partners in industry will be showcasing at Optrafair OPTRAFAIR PREVIEW Dunelm will be launching more than 60 new models this year This year s Optrafair exhibition will be in a new location within the NEC in Birmingham Hall 3 to be exact. Slightly more convenient for those coming from the nearby NEC hotels and the train station, the new venue will play host to some 100 optical companies including many of NEG s Preferred Suppliers. With new products to launch and deals to be made, there will be much to view, road test and admire in all sectors. Read on to find out what NEG s Preferred Suppliers will be offering, demonstrating and trumpeting during the show, from 1-3 April. BAUSCH + LOMB Bausch + Lomb, ocular specialists in eyecare for over 160 years, are inviting Optrafair visitors to their stand for a trial of Ultra and Ultra for Presbyopia contact lenses designed for the digital age. Ultra with MoistureSeal technology contact lenses are said to provide an exceptional combination of comfort, vision and health for patients. Also discover new developments within the company s OTC range with the Dry Eye Kit, and find out about its Speciality Vision Products. Company representatives will also be keen to discuss ways in which Bausch + Lomb can work with eyecare practitioners to help grow the practice through tailored clinical training, sales support and a diverse range of business and marketing tools. Contact lenses for the digital age BIB OPHTHALMIC INSTRUMENTS BIB will be launching many new products including the Revo NX by Optopol, which it describes as the world s fastest OCT. The company will be hosting five 30-minute presentations each day entitled, The benefits of high speed OCT scanning and full automation, delivered by Mathew Thomas, an ophthalmic imaging scientist. The New Righton MW50D LED slit lamp, boasting the widest field of view and the highest mag available at 50x, will also be available to test drive. range includes an automated phoropter, a wavefront aberometer-refractor/ keratometer, an auto lensmeter with a Hartman sensor system measuring multiple points combined with new green light measurement technology. The latter is said to offer unsurpassed accuracy and Super-fast OCT with the Revo NX an LED projector providing a razor sharp refraction display. As a Keeler partner, BIB will be joining the company in celebrating its 100th anniversary with some special offers exclusively available at Optrafair. BONDEYE Enjoy a slice of cake and a coffee at the Bondeye stand while browsing 300 new lines across its complete portfolio. There will be special show offers for established products, and the chance to view a new merchandising range by Caloptix, which Bondeye has just gained exclusive distribution rights for. As part of this year s new catalogue launch, many new lines have been added to Bondeye s merchandising, lens cleaner and eyewear ranges. Richard Harvey, Bondeye operations director, said: The new lines will not only enhance and strengthen our merchandising range but continue to help secure us as a genuine onestop-shop to the optical industry. OPTRAFAIR BIB will also be showcasing a new, state-of-the-art automated refraction range of products branded Osma by Huvitz. The Visit Bondeye s one-stop-optical-shop Vision Now MARCH

24 OPTRAFAIR PREVIEW BRULIMAR OPTICAL GROUP Brulimar will be showcasing its new manufacturing division, explaining to visitors how its factory-direct-toretail service enables optical practice groups of all sizes to save on core models. The company claims that purchasing directly from the production source, via Brulimar, could save practices around per cent of the amount they re currently paying for their stable products. Brulimar s new division also offers practices the means to create bespoke eyewear collections. All aspects of the frames are customisable from the basic sizes, shapes and colours to more detailed components like the acetate and metal plating, spring hinges, bridge types and finishes. Forty-five generic models have been pre-selected to act as a reference point. Find out more at the show. extra focus has been placed on the ever-popular Cameo collection. The Jacques Lamont classic collection will feature hand-made acetate and diamanté detailing on three elegant ladies releases, as well as high quality plating and robust manufacturing techniques used on the men s collection. The Lazer Plus and Lazer Junior ranges will also be on show, along with new releases in the Matrix budget range. All NEG members will benefit from their Preferred Supplier discounts at the show. OPTRAFAIR CENTROSTYLE Frames for active kids from Centrostyle A customisable Brulimar frame If you re looking for children s and adult s frames, bespoke cloths and sprays, accessories, ready readers or workshop tools and frame parts, then look no further than Centrostyle s stand. The company will be showing the very latest in ophthalmic frames, sunglasses and protective goggles from the Active Spring and Light & Flexible collections to Active Sport, all of which aim to offer a great and consistent fit, comfort, durability and protection. The company s focus is on quality, functionality and meeting the optician s requirements and the team will be on hand to meet established and new customers to show new products and discuss the requirements of practices, workshops and labs. CONTINENTAL EYEWEAR Get set for the return of Continental s Wheel Deal and the chance to view new releases in all of the company s collections. X-eyes and the premium Jaeger Pure Titanium collections will have several new additions to view, while New X-eyes model 173 New Janet Reger model 4164 DUNELM OPTICAL Dunelm will be unveiling more than 60 new frame styles offering a mix of striking contemporary and classic designs for male, female, teenagers and children, to suit all budgets. There will be some stunning new styles from designers Paul Costelloe and Janet Reger with Aliza Reger, owner of luxury lingerie brand Janet Reger, on the stand on Sunday 2 April to meet with visitors and discuss the collection. The company s largest selection of cases and accessories will also be on display and all visitors can enjoy music from a live DJ, plus free cocktails and mocktails over the three days. EYESPACE Eyespace is launching more than 100 new models at the show, and giving visitors a first-look at its new FluidFlex hinge technology, which will be introduced on 10 new Jensen Black models. The Jensen Black collection is designed and developed exclusively in the UK, incorporating Japanese performance titanium, stainless steel and titanium memory metal. With six modern and intrinsically Jensen Black model JN Vision Now MARCH 2017

25 OPTRAFAIR PREVIEW British collections blending fashion with form, Eyespace prides itself on its passion for eyewear, extremely competitive pricing, designer-led merchandising and unparalleled quality contemporary designs. HEIDELBERG ENGINEERING Heidelberg Engineering is bringing its popular OCT Live format to the show on Sunday 2 April. The CET accredited sessions, entitled A day in the life of a Birmingham Optometrist, will take place on its stand, and will feature three patients who local optometrist Peter Waite has invited from his practice, OCT Live comes to Optrafair K.G. Miles Optometrists. Additional OCT Live sessions will take place in the same location on the Saturday and Monday featuring patients with retinal pathology and glaucoma. Participants will be guided through the patient journey, from how multimodal imaging can be used to assess eye disease to interpreting the images and making a decision on patient management, explained Christopher Mody, director of clinical services. The live format adds a more realistic and interesting dimension to the session in comparison to printed case studies. All sessions are CET accredited with three peer discussion points and participant numbers will be capped at 10 people. Register via HOYA Hoya will be offering demonstrations of Yuniku described as the world s first vision-centric 3D eyewear. Yuniku creates 3D tailored eyewear designed around the patient s vision and face shape using a revolutionary vision-centric approach to lens and frame fitting. Advanced software calculates the ideal position of the lenses in relation to the patient s eyes and then 3D prints the frame based on those unique parameters. The system is the result of a 3D tailored eyewear with Yuniku partnership between Hoya and Materialise, a leading provider of 3D printing software and services, and the Hoet design studio, a pioneer in innovative eyewear designs. INTERNATIONAL EYEWEAR Optrafair 2017 will see International Eyewear s new shop style stand come to life, showcasing its products in a Gain window dressing insights from International Eyewear unique environment, as well as giving visitors an insight into the world of merchandising and ideas on how to dress practice windows to best effect. As the sole sponsor of this year s Window Dressing Feature, visitors can also gain lots of handy hints and tips on how to make the best of practice display space and increase customer interaction. The latest models from the company s 15 in-house and branded collections will be on display offering a comprehensive mix of emerging and established product to suit all ages, genres and budgets. OPTINET Optinet will be demonstrating the latest edition of the Flex practice management software which all NEG members can have a free 12-month trial of. There have been a lot of new developments over the past 12 months, bringing new features and integrations to Flex to save staff time and make the business more profitable, said Chris Smith, Optinet sales manager. Some of the latest integrations that Flex users can benefit from include: NHS Scotland eophthalmic Payment System; Optical Payment Services; Eyeplan integration; and an updated dispensing system. Visitors will be able to see how easy it is to set up and personalise the clinical assessment record, allowing them to work the way they want, Chris continued. Dispensing staff can easily create and track orders from dispense through to collection with the ability to schedule automated follow ups by or SMS, while admin staff have all the tools they need to ensure the smooth running of the practice. Practice managers will see how to access See the latest Flex features from Optinet OPTRAFAIR Vision Now MARCH

26 OPTRAFAIR PREVIEW OPTRAFAIR the information they need to make important business decisions from dashboards containing key performance data through to a library of built-in popular searches allowing for targeted marketing campaigns. In addition, Flex opens the practice up to cost savings by sending recalls by and SMS and time savings by automating jobs such as reminding patients of their appointments, by SMS. Visit the Optinet stand for an eye-opening demonstration. PERFORMANCE EYEWEAR Visit Performance Finance to find out what financial promotions are available to NEG members. The company has teamed up with some major manufacturers to offer low start finance, lens rebate schemes and zero per cent APR on specific pieces of equipment. Its partners include BIB Ophthalmic, Birmingham Optical, Heidelberg Engineering, Optos, Zeiss, Topcon and Essilor. Fully authorised and regulated by the Financial Conduct Authority, our reputation for completing arrangements with speed, efficiency and flexibility backed by a friendly service is unmatched in our market, said managing director, Stuart Burn. That s probably why we have a Trust Pilot rating of 9.6 out of 10. We are also very proud to be recommended by NEG. POSITIVE IMPACT Positive Impact will be exhibiting dry eye products as well as Glasklar, offering up to 10 per cent savings on the latter and the chance to obtain a free dispenser. Visitors will be able to see the new wooden Glakslar dispenser range, and enter a competition to win a practice start-up system worth more than 800. The Dry Eye Zone of the stand will have a range of BVI punctual plugs and InflammaDry tests, with a show offer on InflammaDry sets just for NEG members. Don t forget, NEG members also receive an ongoing discount on Glasklar and dry eye products. Shamir will also be explaining how its Spark Mi system can transform a business. Acting as a stylish table top mirror, Spark Mi captures the patient s image, which is then immediately shown on the optician s screen along with an accurate PD reading. The optician can then access all measurements including fitting heights, frame box, DBL, BVD, face form angle and pantoscopic tilt. SILHOUETTE New lens business to launch See how the Spark Mi works Silhouette will be launching its new lens business called Silhouette Vision Sensation, which sees the company transform this spring into a complete optical supplier offering frames and lenses from a single source. We are expanding our concept of the best possible vision even further and setting a new milestone for our company, said a spokesperson. The optical lenses are produced at our headquarters in Linz to the highest technical specifications and tailor-made for the Silhouette eyewear collections. This means that their functionality is perfectly attuned to the Silhouette eyewear model, the needs of Silhouette customers and requirements of the partner opticians. The premium lenses Silhouette Panorama include single-vision and premium progressive lenses for rimless and full-rimmed spectacles, with a focus on progressive lenses and optimising vision right to the very edge of the lens. View the new Glasklar wooden dispensers (seen far left) SHAMIR UK Shamir UK is inviting NEG members to its stand for a friendly chat, refreshments and the chance to win a great prize. Whatever optical need is identified, Shamir has the answer from all-purpose progressive and occupational lenses to sophisticated lifestyle designs for sport and fashion use, said general manager, Phil Bareham. Our lens consultants will be on hand to show you this and answer all your queries but predominately, ready to answer the question: why choose Shamir? The show offers the chance to discuss new technology Register for Optrafair 2017 at 26 Vision Now MARCH 2017

27 OPTI 2017 Positive vibe at Opti Munich Joan Grady reports on this year s Opti Munich trade fair in Germany Busy and buoyant mood at Opti 2017 A positive, enlightening ambience prevailed at Opti Munich, the yearly show that launches the eyewear season. Excellent attendance, a relaxed, happy atmosphere and an international representation of fine eyewear companies resulted in top reviews for the January event. Hundreds of exhibitors from 35 countries confirmed that the fascination for eyewear continues in the spotlight. Y-Not sunglasses by Oliver Goldsmith The UK was well represented and the exhibitors were enthusiastic about the show. Dunelm Optical has been a regular exhibitor at Opti for many years. Oliver Beaumont of the company commented: The weekend was very successful with massive interest being shown by delegates, and many enquiries. We were rushed off our feet all three days, and we are delighted with the event. Retro styling: Carter by Walter & Herbert Louise Brunton at Charmant observed: We see this Munich show as growing in stature each year, with an increasing number of visitors, especially from the UK. As this show is at the beginning of the year, it is a great opportunity to show visitors all of our new collections. Opti is well organised, easy to navigate, and has great facilities. I would definitely recommend UK visitors to brave the Munich cold and visit. We will offer them a warm welcome! NEW OPPORTUNITIES Among the positive feedback from UK companies was the possibility of making new contacts, and writing welcome orders. Jason Kirk at Kirk & Kirk noted: Opti Munich is increasingly important as a venue to meet international buyers. We have noticed an increase in orders year on year, and the quality of contacts made. It is also a great environment in which to do business. David Strathie at Continental Eyewear remarked: We have exhibited at every Opti since it started in its present location at the Messe. An exhibition that started life as a predominately domestic show has now become a truly international optical fair. Over the three days, we met a huge amount of customers and distributors from all over Europe, as well as several from the Middle East and Northern Africa. UPBEAT AND EFFICIENT Exhibitors particularly noted that the show organisation, information available to visitors, the upbeat atmosphere and amenities all contributed to the success of the event. Georgina Thomas at Walter and Herbert said: Opti Munich was a great experience for us. We had visitors from all over the world. People love our story and the history of our brand, and that our product is made Victor by Kirk & Kirk in England. The layout of the show was easy to walk around, and the vibrant atmosphere made it a very pleasant experience for everyone visiting. Claire Goldsmith at Oliver Goldsmith remarked: The Opti show was super busy once again; it seems to get busier every year. The halls were full, and the audience was really international. I also find that the efficiency of the show is excellent. It s very well organised, and one of the easier shows to manage logistically. Even the food was massively improved this year. I think next year we may invest more in the show, and take a larger space if we can get it. Mark your calendars now for Opti Munich in 2018 on January at Fairground Messe München. Vision Now MARCH

28 STYLE SPOTLIGHT Timeless design By Joan Grady Oops by Oliver Goldsmith The good design you make will be the emissary of your marque, Paul Gauguin Certain designs whether in watches, bags, furniture, jewellery and eyewear live through trends and transitions. Timeless design is usually based on simplicity. Jewellery designer Elsa Peretti declared: Style is to be simple. This echoes in all designs that have stood the test of time. Peretti started creating jewellery for Tiffany & Co in 1974, and today her organic, sensual forms are as relevant now as they were more than 40 years ago. Another example is the Hérmes Kelly bag, which was designed in the 1930s, and then became memorable in the 1950s when Princess Grace of Monaco purchased several variations. Nowadays, vintage Kelly bags sell at auction for thousands of pounds. Last year at Sotheby s in New York, the auction Wyeth: the Art of Timeless Design featuring furniture and objects d art, realised more than $US3m at the sale. The spirit of Bauhaus continues to influence architecture, sculpture, painters and eyewear designers. Timeless design is not a cliché, declares Philippe Starck, the French designer of everything from chairs to eyewear, and timeless is the only way that is really ecological. THE PAST MAKES A LOVELY PRESENT This slogan appears on a shopping bag from the Wien Museum in Vienna, Austria. Increasingly, this concept past to present applies to eyewear, as established designers re-introduce frames that were in their collections 20 or 30 years ago. Claire Goldsmith, director at Olivier Goldsmith, believes that the demand for vintage eyewear and other products stems from 20th century events. It s said that out of adversity comes innovation, and the war years brought about huge adversity. What came off the back of that were decades of huge innovation in many walks of life. In the design world, everything from eyewear to car design to furniture to architecture it s all remained relevant from that period. There was a post war optimism and a feeling that anything was possible; quite unlike how we feel today. Olivier Goldsmith has recently re-introduced a frame worn by Audrey Hepburn the elegant actress who remains a timeless personality. We have just launched a new Oops, once worn by Audrey and now available in custom split colour lamination. Lens technology has come a long way to Audrey Hepburn wearing the original Oops by Oliver Goldsmith improve designs. But Olivier Goldsmith is about clean and classic styling, and I don t see us straying from that. The old saying, They don t make em like they used to, does not apply to Oliver Goldsmith. SENSE OF TRADITION When Charmant UK first started in 1995, the company launched a men s frame style CH8105. Twenty-two years later, the design remains a constant in the Charmant Titanium Perfection collection. This is because although trends have moved on, there is still a place for a strong, dependable and comfortable frame for men, explains CH8105 from the Charmant Titanium Perfection collection Burbank by Barbara McReynolds and Gai Gheradi at l.a.eyeworks 28 Vision Now MARCH 2017

29 STYLE SPOTLIGHT Genie by Lafont Paris Louise Brunton at Charmant. I think that CH8105 has become iconic and will continue to sell well in the future. This reliable and familiar design appeals to many consumers with a sense of tradition. Across the pond at l.a.eyeworks in Los Angeles, Gai Gherardi and Barbara McReynolds created a frame in 1988 that astonished eyewear followers. Minimalist construction and daring, eloquent geometry heralded Burbank, which was first made in metal alloy. Now the frame is crafted in cobalt and beta titanium, with dramatically angled flat base lenses. The first edition of the Burbank was a runaway success, embraced by fashion pioneers and design enthusiasts alike. The frame is named after the imaginative horticulturalist Luther Burbank ( ), whose unorthodox methods and radical development of more than 800 strains and varieties of plants have become a botanical legend. With its right angles and striking flatness, Burbank was a challenging notion from an optician s perspective, not to mention the difficulties of production at that time, says Barbara McReynolds, co-designer at l.a.eyeworks with Gai Gherardi, and it pushed against the boundaries of what you were supposed to do in frame design. It was the bumblebee of eyewear it wasn t supposed to fly, but it did fly, and we ve always been very proud of Burbank. RETRO PASSION Lafont Paris, who has been creating fine frames for almost a century, debuted a design called Genie in the early 1980s. The frame was designed by my mother, explains Matthieu Lafont, and it was a super best seller. We withdrew it from the collection in 1987, and reintroduced it in 2015, and it is still a super best seller, and in our children s collection too. There are subtle changes in the frame now; it is never exactly the same. Some shapes last a long time, and others get lost. However, retro will never really look old. Sven Götti has been creating beautiful eyewear for more than 20 years. The Swiss designer has always advocated thin and filigree glasses, with a desire to reinvent the design language. Götti s latest frame Darcy draws on a retro silhouette, incorporating his passion for beautiful shapes and new technical solutions. The award-winning designer likes to rethink style to create something new, yet timeless. In sunny Marseille in the south of France, Jean-François Rey recently celebrated his 30th anniversary designing distinguished and revered eyewear. To note the occasion, the French designer reissued several frames that 30 years on are still current and a time-honoured testimony to JF Rey s avant-garde spirit. Rey recalls: In the 1980s, artists like David Bowie, Andy Warhol and Karl Lagerfeld were honoured, and had a great deal of freedom to create without limits, without constraints. They took risks, they were daring. Anything was possible. Dynamic design in the re-launch highlights the Angel from the JR Rey 1985 Collection unrestrained spirit of the 1980s, while modern technology has enabled improvements, and adapted them to the present day. Timeless eyewear design never goes out of style but continues to represent inherent classical styling and concepts, as well as a proven success record. The slogan: The past makes a lovely present becomes an ageless, yet contemporary style statement for eyewear collections. Genie by Lafont Paris Magneto from the JF Rey 1985 collection Vision Now MARCH

30 VV V Preferred Suppliers Directory Preferred Suppliers are suppliers who, by prior arrangement, offer members of the PK National Eyecare Group preferential terms. For full details and terms offered to the membership, please call Directory listings are available free of charge to all preferred suppliers, with a larger listing available to Vision Now Advertisers. To make changes to the directory listings, please call Sharon Hicks on or s.hicks@nationaleyecare.co.uk ACCEPT CARDS Tel: Richard.west@acceptcards.co.uk wwwww.acceptcards.co.uk ARENA EYEWEAR Tel: ASSOCIATED OPTICAL Tel: Fax: sales@assopt.co.uk BIB OPHTHALMIC INSTRUMENTS Tel: sales@bibonline.co.uk BONDEYE OPTICAL Tel: Fax: sales@bondeyeoptical.co.uk BRULIMAR OPTICAL GROUP Tel: Fax: BRANDS DAILIES TOTAL1 DAILIES AquaComfort Plus DAILIES AquaComfort Plus Toric DAILIES AquaComfort Plus Multifocal Focus DAILIES All Day Comfort TM Focus DAILIES TORIC Focus DAILIES PROGRESSIVES AIR OPTIX COLORS AIR OPTIX AQUA AIR OPTIX for ASTIGMATISM AIR OPTIX AQUA MULTIFOCAL AIR OPTIX NIGHT & DAY AQUA FreshLook Colors FreshLook ColorBlends FreshLook ONE-DAY FreshLook Dimensions DAILIES FreshLook Illuminate TM OPTI-FREE PureMoist OPTI-FREE RepleniSH OPTI-FREE Express AOSEPT PLUS AOSEPT PLUS with HydraGlyde Systane Ultra Systane Balance Systane Gel Drops Systane Lid Wipes Novartis AG. CENTRO STYLE LTD Tel: Fax: sales@centrostyle.com CLEARLAB Tel: Fax: ordersuk@clearlab.com DAVID THOMAS Tel: Fax: orders@davidthomas.com DIBBLE OPTICAL SUPPLIES Tel: Fax: barry@dibbleoptical.co.uk DUNELM OPTICAL Tel: Fax: dunelm@dunelmoptical.co.uk Ocular specialists & trusted innovators for over 160 years A complete range of LENSES & SOLUTIONS Order online: T F ESSILOR Tel: Fax: HENRY BEAUMONT Tel: Fax: info@henrybeaumont.com HILCO EUROPE Tel: info@hilco.co.uk HOYA LENS UK Tel: Fax: enquiries@hoya.co.uk orders@hoya.co.uk INTERNATIONAL EYEWEAR LTD Tel: Fax: LENSTEC Tel: Fax: office@lenstec.co.uk LOUIS STONE OPTICAL LTD Tel: Fax: info@louisstone.co.uk LUXOTTICA (UK) LTD Tel: MARK ENNOVY Tel: Fax: mkservices@markennovy.com MID-OPTIC Tel: Fax: orders@midoptic.com NATIONWIDE FRAME REPAIRS Tel: Fax: Info@nfr.co.uk No7 CONTACT LENSES Tel: Fax: info@no7contactlenses.com J U N I O R Call Customer Services www. myalcon.co.uk Tel: Fax: sales@continental-eyewear.co.uk 30 Vision Now MARCH 2017

31 A refreshing perspective To help you enhance your contact lens practice, CooperVision offers an extensive product range designed to meet the needs of even more of your patients. Only one comment, WOW! Alisdair Buchanan, Buchanan Optometrists VV V For more information * *Calls cost 2p per minute plus your phone company s access charge. T eyespace-eyewear.co.uk Telephone: UK.BE16 Heidelberg Engineering GmbH ORANGE EYEWEAR Tel: Fax: info@orange-eyewear.co.uk PERFORMANCE FINANCE Tel: Fax: POSITIVE IMPACT Tel: glasklar@positiveimpactsales.co.uk PRACTICE BUILDING Tel: andy@practicebuilding.co.uk PRO-OPTIC Tel: sales@pro-optic.com PURE EYEWEAR LTD Tel: / mark@pure-eyewear.co.uk support@pure-eyewear.co.uk RAWDON OPTICAL LTD Tel: Fax: enquiries@rawdonoptical.co.uk RODENSTOCK Tel: sales@rodenstock.co.uk SEIKO OPTICAL UK Tel: Fax: orders@seiko-optical.co.uk info@seiko-optical.co.uk SERIOUS READERS Tel: sales@seriousbrands.co.uk SHAMIR UK Tel: Fax: info@shamirlens.co.uk SILHOUETTE UK LTD Tel: Fax: office@uk.silhouette.com SPEC-CARE LTD Tel: info@speccareservices.co.uk STEPPER UK Tel: sales@stepper.co.uk TANT LABORATORIES Tel: THEA PHARMACEUTICAL Tel: Fax: THREE SIXTY Tel: Fax: Kieran@calotherm.co.uk TOP VISION UK Tel: Fax: ULTRAVISION Tel: Fax: info@ultravision.co.uk XACT Tel: IMcGleish@xact.uk.com YOUNGER OPTICS EUROPE UK Tel: UK Mobile: julian.wiles@youngereurope.com Suppliers directory Open your eyes to VV V The Norville Group Limited, Magdala Road, Gloucester GL1 4DG Tel: sales@norville.co.uk sales@optinetuk.com Vision Now MARCH

32 My. My way. Thanks to the SPECTRALIS we Niall O Kane SPECTRALIS owner since 2009 with Anterior Segment Module, MultiColor and more UK.BE17 Heidelberg Engineering GmbH Vision Now MARCH 2017