Vision Now. Don t miss the boat. Call us on Connect Investment Club at Optrafair MARCH A National Eyecare Group Publication

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1 Vision Now A National Eyecare Group Publication MARCH 2016 Don t miss the boat Connect Investment Club at Optrafair Join the SPECTRALIS Connect Investment Club before it closes on the 11th April Members benefit from savings on the SPECTRALIS, with the added security of an expandable multi-modal imaging platform for improved patient care. Call us on UK.BE16 Heidelberg Engineering GmbH

2 9-11 APRIL 2016 B IRMINGHAM NEC With stimulating seminars, panel lead discussions and hands-on equipment workshops, peer discussions and the popular poster trail Optrafair 2016 is a great opportunity for practitioners to earn valuable CET points in the new cycle and the only show that covers the whole of the optical profession 100%. B OOK NO W REGISTER FREE NOW Call +44 (0) or Darren.Ward@markallengroup.com. U K OPTRAFAIR.CO.UK OUR SUPPORTERS *6,510 unique attendees, BPA Worldwide Compliance audited attendance includes visitors and exhibitors

3 Vision Now Comment Vision Now magazine is published by Peekay Publishing Ltd for The PK National Eyecare Group Ltd, the UK s largest purchasing group for independent opticians. CONTENTS News 2 Health minister addresses optical audience 5 Optical Workforce Survey published 7 ABDO renews ITN partnership 9 Heidelberg confirms conference keynote 11 App designed for digital lens dispensing % Optical delivers world class education 12 An independent view New programme for aspiring independents 14 Product profile Multi-modal imaging: a safe investment 17 Guest developing thoughts All the fun of the fair 19 Optrafair preview Offers and opportunities 26 Style spotlight Sunglasses with style and spirit 28 Suppliers directory EDITOR EDITORIAL PA FASHION EDITOR BUSINESS EDITOR DESIGNER PUBLISHER Nicky Collinson BA (Hons) nicola.collinson@nationaleyecare.co.uk Sharon Hicks s.hicks@nationaleyecare.co.uk Joan Grady jgparischats@wanadoo.fr Philip Mullins FBDO p.mullins@nationaleyecare.co.uk Rosslyn Argent BA (Hons) The PK National Eyecare Group Limited Managing Director: Michael Daunt Clermont House, Cranbrook, Kent, TN17 3DN Tel: Fax: P&P Litho Ltd Unit 4, Mount Road Ind. Estate, Mount Road, Feltham, Middlesex, TW13 6AR Tel: info@pplitho.co.uk Michael C Wheeler FCOptom DipCLP FSMC FAAO According to the results of a new analysis of optical workforce trends, in five years time there may not be enough optometrists in the UK to meet the eye healthcare needs of the population (see News page 5). The warning comes after the publication of the College of Optometrists latest Optical Workforce Survey, which found that there are currently 12,099 full-time equivalent optometrists in the UK, whereas 12,912 might be needed to meet the current needs of the population. As a result, a net undersupply is predicted. This, and several others identified trends, are to be the focus of a sector-wide response and investigation into the likely causal factors, such as a possible fall in remuneration, the potential disparity in women s pay and the apparently low numbers of clinical appraisals being carried out. The College is planning a roundtable discussion in the spring to discuss the issues, and we will be keeping members updated. As is customary, our March issue focuses on what NEG s preferred suppliers will be showing and promoting at Optrafair, this year being held from 7-9 April at the NEC Birmingham (see pages 19-25). NEG and Optinet will once again be sharing a stand with Lenstec and the SPECS network and is really looking forward to updating visitors on the latest group benefits, business services and supplier offers as well as discussing how your practice software requirements can be met with the brilliant Optinet FLEX. A dedicated stand barista will be at your service too, so make sure you drop in on your way round the show. We are delighted to welcome Eyespace joint managing director, Jayne Abel, as this month s guest Developing Thoughts contributor (page 17). In her timely slot, Jayne shares her top tips for getting the most out trade shows and with more than 25 years experience of buying and selling at trade exhibitions, she certainly knows a thing or two about it. Other features in this issue include an exploration of multi-model imaging with Christopher Mody of Heidelberg Engineering, and a look at sunglasses trends for spring/summer 2016 with Joan Grady. As always, please share your views and practice news with us by simply ing me at nicola.collinson@nationaleyecare.co.uk. Don t forget to Like our Facebook page and follow us on Twitter too, so you can keep up-to-date with NEG news and offers while you re on the go. Yours, Nicky Editor Vision Now The Editor welcomes letters, articles and other contributions for publication in the magazine and reserves the right to amend them. Any such contribution, whether it bears the author s name, initials or pseudonym, is accepted on the understanding that its author is responsible for the opinions expressed in it and that its publication does not imply that such opinions are those of The PK National Eyecare Group Ltd. Articles submitted for publication should be original, unpublished work and are accepted on the basis that they will not be published in any other journal. Acceptance of material for publication is not a guarantee that it will be included in any particular issue. Copyright 2016 for Peekay Publishing Ltd. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording, without the written permission of the publishers. Such written permission should also be obtained before any part of this publication is stored in a retrieval system of any nature.

4 2 NEWS NEWS Daniel 1 Optical Confederation Alistair Burt MP addresses an optical audience in London Health minister, Alistair Burt, told delegates at 100% Optical last month that patients shouldn t see GPs for every medical ailment, and that clinical commissioning groups (CCGs) need to use the whole range of health professionals, including those in eyecare, to innovate in health delivery. Speaking for the first time to an exclusively optical audience on the Saturday of the London show, the minister responsible for primary care services said that he was determined to ensure that the development of primary care was not centred solely around general practice and that all primary care professions were recognised and valued. The role of primary care in developing services for the future is crucial and it s vitally important that this includes eyecare professionals, shaping eyecare services so they are fit to meet the growing demand for the future, the minister said. He added that it was important that CCGs worked in partnership with the wider workforce in primary care when deciding what was best for patients. Radical change is required to realise our objectives for health and wellbeing, quality and efficiency and to simply be able to meet the challenges we are going to face with a growing population, and to meet the increasing needs of those with visual impairments. However, doing this is not just something for the CCG in isolation, but something in which the local health community has a shared interest and should involve a full range of healthcare professionals. Read more at 2 Silhouette This summer will see the launch of a new Made in Austria eyewear brand from Silhouette Neubau Eyewear. The inspiration for the collection comes from the hub of urban creativity that inhabits Vienna s 7th District. Presented for the first time at Opti Munich in January, the collection for men and women was also previewed at 100% Optical in London last month. Coming soon: Neubau Eyewear The worldwide launch will be in June with 12 models in six colours each, and the first Neubau sunglasses collection will follow in October. Silhouette CEO Daniel Rogger commented: The launch of Neubau Eyewear marks the perfect addition to the brand portfolio of our company. High quality spectacles made in Austria, perfectly suited to the requirements of discerning customers for whom both style and provenance matter. Head of brand, Liktor, added: In an authentically appealing way, Neubau Eyewear reflects the recent zeitgeist of eyewear fashion. It is inspired by young, creative and contemporary Vienna and can be seen as an homage to all thriving urban creative quarters around the world as well as the individuals who contribute to their vibrancy. 3 General Optical Council The General Optical Council has launched a guidance booklet for the CET cycle. It includes information about how to apply the new Standards of Practice competency, which come into force on 1 April. The booklet also provides guidance on how to make greater use of the Personal Development Plan (PDP), which allows registrants to reflect on their scope of practice, identify learning goals and further their professional development. GOC acting head of education and standards, Marcus Dye, said: We have taken on board feedback from registrants in making clearer some aspects of MyCET, and have included further guidance on how registrants can apply to provide peer review sessions through the system. I d particularly like to encourage registrants to make use of the personal development plans to plan their professional development and complete reflection statements as a way of considering how they can apply their CET in practice. All registrants will receive a hard copy of the booklet in the post next month, along with their 2016/17 retention certificate. 4 Lenstec Optical Group The new VerSport sports eyewear range is now available from Lenstec as a complete glazed package solution for children, teens VER and adults. VerSport Rx SPORTS PROTECTION goggles offer specific WHAT S YOUR features for sports as well GAME as general wear including:? Don t risk losing! impact resistant frames made from a high-yield polymer based material; dual locking with a raised rear bevel edge system for lens retention; an antishock and optimal air flow New sports Rx range available bridge; and a slightly deeper eye shape for best fit. VerSport children s frames come with a full head band fitted as standard in 46 and 49mm eye sizes, whereas the teens and adult ranges are available in three different models up to a 56 eye. The latter are supplied with soft sides, which can be removed and replaced with a full head band. A full Rx programme using polycarbonate lenses to a range of to with cylinders to 6.00 is available. With sports clubs now suggesting their members wear a sports goggle supplied with polycarbonate corrective lenses, there has never been a better time to enter the sports Rx arena, said Nigel Castle, Lenstec MD. 5 Heidelberg Engineering The Spectralis Connect Investment Club was launched for the second year running at 100% Optical in London last month, with the aim of bringing cost savings and better access to advanced eye scanning technology. Krysten Williams, Heidelberg Engineering director, said: By combining the orders for Spectralis systems and upgrades of many practices during the Investment Club period, we are able to offer more attractive pricing for each customer. We want to really promote the fact that we have not just a superb OCT, but also an expandable multi-modality platform for enhanced patient care; an investment for the future. The Club is open to new members until Monday 11 April when Optrafair 2016 closes. info-uk@heidelbergengineering.com for more information.

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7 NEWS 5 6 College of Optometrists 8 No7 Contact Lenses A new Optical Workforce Survey published by the College of Optometrists has identified a future under-supply of optometrists in the UK, and highlighted the continuation of a gender pay gap. Designed to measure changes in the optical workforce, with data collected from dispensing and contact lens opticians for the first time, the study was led by the College with support from a cross-sector advisory group. It found that 80 per cent of optometrists and 79 per cent of DOs questioned were satisfied with their job, but estimated that there were currently 12,099 full-time equivalent (FTE) optometrists in the UK, whereas 12,912 might be needed to meet the current needs of the population. As a result, there might be a net undersupply. Mike Bowen, director of research for the College of Optometrists, said: Workforce planning relates not just to the number of new recruits to the sector, but also how to develop new skills and working patterns for those who are already employed. Although this study did not directly aim to determine if there is an over or undersupply of optical professionals in the UK, the results, supplemented by additional data sources, can be used to identify trends that relate to current and future workforce patterns relative to demographic changes and changes to service provision. The data also raises other questions that require further investigation and a sector-wide response, including the factors contributing to oversupply and undersupply in certain regions, a possible fall in remuneration, the potential disparity in women s pay and the apparently low numbers of clinical appraisals being carried out. These issues, and a range of others highlighted in the report will be the subject of a roundtable event involving representatives from across the sector. The event will be hosted by the College of Optometrists in spring 2016, Mike added. Read the report at 7 CooperVision A new white paper commissioned by CooperVision contends that eyecare practitioners (ECPs) who focus on innovation are more likely to build customer loyalty and, in turn, their practice. Written by an independent author, the paper investigates the relationship between innovation, customer loyalty and business growth within the optometry industry, drawing comparisons from other relevant sectors. Taking insights from more than 70 sources, the paper is interspersed with quotes from personal interviews with ECPs representing national brands, small chains and independents. It also includes advice on how to put the theories into practice. Focus on innovation encouraged The paper suggests that loyal customers provide a reliable income and save the ECP time in trying to develop new business or delivering a hard sell. Mark Draper, head of marketing and professional services at CooperVision, said: Here at CooperVision we are extremely committed to helping eyecare practitioners to build patient loyalty and grow their business. Innovation is one way of providing a competitive advantage and we hope that this white paper will prove to be a valuable resource, offering practitioners useful insights into different approaches which can be used in practice to satisfy customer needs. View the white paper at No7 Contact Lenses is following up its recent specialist contact lens fitting days at the Contamac Training Centre with more events at world class sporting venues. The sessions cover Managing patients with irregular corneas (three CET points) and Ortho-k and myopia control (four CET points) and the venues include Gloucester Cricket Ground, St James Park FC, Newcastle, and the Oval Cricket Ground, London. For dates, venues and to book, visit 9 Zoobug London Zoobug London has launched three distinctive optical collections for all ages from 0-12 years. The acetate Fashion collection presents four new silhouettes in four colourways, including eye-catching brights and retroinspired classic tortoise. Designed for children aged five to 12, all frames are fitted with the OBE Flex-Uno hinge and are supplied, where required, with a state-of-the-art plug-in silicone nose pad for Asian and small nose fittings, a unique design by Dr Julie Diem Le. Rubber one piece glasses from the Active range 10 Essilor St James Park FC, Newcastle The TR90 Ultralight Everyday collection is for children aged up to three, and so are suitable for smaller, undeveloped noses and sensitive infant skin. There are two new shapes with more technical features in a TR90 frame that s lightweight and colourful. The new TR90 line extends for children aged four to 12 with seven new shapes in three colourways. In the Rubber Flex Active range, four ophthalmic styles bring a completely flexible, virtually indestructible option. Free from joints and metal parts with an adjustable ultra flexible hinge, these frames benefit from a detachable headband with earlock. Essilor has become the first UK spectacle lens manufacturer to be awarded the Institute of Customer Service ServiceMark Review Accreditation with Distinction. ServiceMark is a national standard recognising an organisation s achievement in customer service and its commitment to upholding those standards. We are delighted to have been achieved the Institute s customer service standard, said Mike Kirkley, Essilor managing director. Now in our third year, the dedication of the team continues to increase, and with guidance from the Institute of Customer Service, Essilor has completely transformed the way it deals with its customers. Mike Kirkley with the company s award

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9 NEWS 7 11 Association of British Dispensing Opticians 13 General Optical Council The General Optical Council (GOC) has agreed a new policy providing guidance for registrants and others in the optical sector on raising concerns about risks to patient safety, including where to go for advice and what protection is offered. The policy has undergone a period of consultation with stakeholders and the GOC will publish the final version shortly. It sets out the steps that registrants or others working in the sector should take if they believe that patient safety or care is being compromised by colleagues or the organisations in which they work or study. This might be, for example, because they are concerned about a colleague whose fitness to practise may be impaired, that record keeping or sight test processes are insufficient, fraud or false advertising, or that patient safety risks are being covered up and not addressed. Read more at 14 Safilo Incoming ABDO president, Fiona Anderson, being filmed at Optrafair 2015 The Association of British Dispensing Opticians (ABDO) and ITN Productions have announced that for the third year running, they will be entering into a partnership to produce a news and current affairs-style programme, which will explore the latest innovations and achievements in the profession of dispensing opticians. Introduced by national newsreader, Natasha Kaplinsky, the programme will feature key industry interviews and news-style reports along with sponsored editorial profiles of some of the leading organisations. The programme will aim to provide a greater understanding of the role of opticians examining the most important challenges and opportunities ahead, as well as capturing the very latest developments and best practice, particularly in the area of paediatric dispensing, lens technology and spectacle frames. Simon Shelley, head of industry news, ITN Productions, said: ITN Productions has enjoyed its partnership with the Association of British Dispensing Opticians, and we re keen to embark on another programme exploring the nation s eye health. By bringing new innovations and solutions to screen, and looking into the organisations and the passionate people behind them, we hope to spark new dialogue that could shape the future, he added. The first part of ABDO Insight 2016 will be premiered at Optrafair on Sunday 10 April, followed with another release to coincide with National Eye Health Week in September. 12 Dunelm Optical Dunelm has added 17 new ophthalmic styles to its premier Paul Costelloe range. The new collection is underpinned by a classic, contemporary dictum, based on quality and attention to detail. The acetate and metal styles come in a choice of fashionable shapes for both men and women, taking inspiration from Costelloe s clothing and accessory collections and experimenting with references from different eras. Peter Beaumont, Dunelm s managing director, said: This latest range from Paul Costelloe has everything in it to suit patients looking for superior quality and style in their everyday eyewear. The frames are highly saleable pieces that will High Street appeal of new Costelloe collection add a lot to independent practices, given Costelloe s Great British High Street appeal. Safilo and Swatch have signed a collaboration agreement for the creation of Swatch branded eyewear. Lifestyle oriented Swatch the Eyes will be launched in the spring supported by the, I always want more looks Swatch advertising campaign. Safilo and Swatch will co-design the eyewear collections while Safilo will develop and manufacture the eyewear in its European production network. 15 Safilens Safilens new Open 30 Presbyo monthly silicone hydrogel lens for presbyopia, like its predecessor Fusion 1day Presbyo daily, uses an innovative afocal design patented by Safilens: the lens is neither multifocal nor progressive but features a small hyper-refractive New contact lens for presbyopia central area that keeps paraxial optical rays out of the retinal image. After the excellent results obtained with Fusion 1day Presbyo we just had to develop a monthly that had the same standard of visual comfort and well-being, said Vincenzo Bruno, Safilens managing director. Afocal design offers multiple benefits: it prevents all the aberrations caused by stronger lenses, a reduction in the number of parameters, only 61, a simpler fitting process and easy adaptation also for the most demanding myopic patients. Open 30 Presbyo is available with an 8.70mm base curve, 14.10mm diameter and powers ranging from +6.00D to -6.00D. 16 Association of Optometrists Ireland Eyewear deal made Optometrists in Ireland have called on Election Groupings and Candidates to support community based services to improve eye health, in a General Election 2016 Manifesto. The Association of Optometrists Ireland (AOI) said that visual impairment and blindness were significantly on the increase in Ireland, with an estimated 75 per cent of eye disease preventable through regular eye examinations. AOI chief executive, Peter Coleman, said: Increased eyecare services in the community would reduce waiting times for hospital out-patient and treatment services. By providing more timely treatment, the level of vision impairment and blindness can be reduced. Investment in cost-effective community based eyecare interventions can save the state an estimated 76m in treatment costs.

10 VISIT US AT OPTRAFAIR, BIRMINGHAM NEC APRIL 9 th -11 th STAND M continental-eyewear.co.uk Continental Eyewear MODEL WEARS ZENITH ZEST 075

11 NEWS 9 17 Topcon (GB) Topcon (GB) is expanding the growth of its corporate sales by appointing another corporate accounts manager, who will focus on the north of the UK. Ian McGreavy joins Johanne Lazenbury with 23 years of optical experience spanning across account management, lab, store management and franchise ownership. His remit for Topcon is to grow and further expand the corporate team in the north, including Scotland. Ian said: I m thrilled to have joined one of the leading suppliers of optical instruments and am looking forward to sustaining its strong position in the marketplace. 18 Heidelberg Engineering Academy 20 Charmant Described as an eyewear collection for young urban men and women on the move, the brand new Ad Lib collection from Charmant is made of highquality titanium material that provides a light and comfortable fit and long-wearing comfort. The men s frame designs are inspired by street fashion trends, the world of track and motor sports and the latest architectural and interior designs. The ladies styles feature softer profiles in combination with a novel rendering of diamond cuts or colourful flowing lines. A new collection by Charmant Pearse Keane The Heidelberg Engineering Academy has confirmed its keynote speaker for the 5th Annual Retina Faculty Masterclass 2016 as Professor Giovanni Staurenghi from the University of Milan, alongside new Retina Faculty chairman, Pearse Keane, NIHR Clinician Scientist at the Institute of Ophthalmology, University College London. This year s Angiography Masterclass will explore the dynamic multi-modal approach to fluorescein, indocyanine green and OCT angiography. For the first time, the Masterclass will focus on angiography, including a thoughtful and rational look at the role of OCT angiography in the clinical decision making process, explained Pearse Keane. A highlight of this year s Masterclass will be an interactive Ask the angiography expert panel discussion, which will foster a lively debate. The Masterclass will be held on 24 May from 6-8pm at Austin Court near the Royal College of Ophthalmologists Annual Congress at the International Convention Centre Birmingham. Register by ing Academy-UK@HeidelbergEngineering.com 19 Hoya The European Academy of Optometry and Optics (EAOO) has announced Hoya as platinum sponsor of its annual conference for the second year running. The conference takes place at Beuth University of Applied Sciences, Berlin, from 19 to 22 May. Olga Prenat, director of Hoya faculty and education, said: We are delighted to be the platinum sponsor of the EAOO conference for the second year in a row. At Hoya Faculty we support eyecare professionals across Europe in their day-to-day work. We ensure they become leaders in the sector and have a full range of skills at their disposal, both in a scientific and a practical sense. The ultimate goal, of course, is to help people see well. By working closely together with those at the cutting edge of optometry and optics eyecare professionals and respected organisations such as the Academy the Hoya Faculty is playing an important role in promoting a lifelong learning strategy in our industry and life care. For more information about the conference visit Model AB3235U (pictured) is an eye-catching full rim frame in titanium featuring a feminine, curvy shape with an engraved front pattern and temple inspired by triangle geometrics. The design is further augmented by a contrasting interior/exterior colour scheme, which is also visible on the top edge of the temple. The colour style PU offers a striking chameleon colour effect. 21 AIO The Association for Independent Optometrists and Dispensing Opticians (AIO) has welcomed the move by the General Optical Council (GOC) to revise its standards in respect of business registrants alongside the revision for individuals on 1 April The Association had strongly encouraged the GOC to take this approach during its consultation on standards, to ensure that there was consistency in how the profession operated across the board and in what the public should expect on their eyecare provider. There is a clear difference in operating models between smaller independent practices and the larger corporate operators, and it is important that standards are consistent across different business models, particularly where a clear employer/employee model for professionals exists in larger companies, said AIO chairman, Peter Warren. We welcome the fact that standards for business registrants will be updated alongside and consistent with those for individual registrants. We are, however, disappointed that Standards for Students have been introduced, particularly when they have not been limited to patient interaction. It is not clear why the world of optics should be unique amongst other medical professions in requiring this. 22 Mondottica Mondottica has announced the signing of two new eyewear licenses for Cath Kidston and Le Coq Sportif. The license with the iconic Cath Kidston brand is worldwide and is targeted to major retailers initially in Europe and Asia. It will include optical frames, sunglasses and readers. It will also extend to designer prescription contact lenses for the Asian market. The licence with Le Coq Sportif is also targeted to key retailers initially in France and Switzerland. Group commercial director, Steve Tulba, said: We are delighted to partner with Cath Kidston and Le Coq Sportif to create the first eyewear collections for both brands. They both offer something very unique, adding even more diversity and global appeal to the current stable of Mondottica licensed brands.

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13 NEWS Ridgway Optical on the physical need, and psychological screening or therapy is not yet an integral part of rehabilitation. The study also found that of those who screened positive for depressive symptoms, almost three-quarters (74.8 per cent) were not receiving any treatment for their depression. Currently, just two low vision services in Britain regularly screen patients for depression. The three-year research trial, commissioned by the charity Guide Dogs and led by a team of researchers from Cardiff University, found that diagnosis and treatment for depression for people attending low vision clinics was routinely overlooked. Read more about the study at 26 Carl Zeiss Vision Fashionable styling at Fysh UK Combining key fashion influences with leading European eyewear trends, the new Fysh UK collection of frames come in an array of bold colours and intricate patterns to satisfy the 30+ woman who is looking for fashionable styling. Eye shapes are designed with a deeper B measurement, providing a modern look that is perfect for the progressive lens wearer. Despite its larger eye size, model F-3548 (pictured) is light and comfortable thanks to its stainless steel rimless construction. Combining a soft and feminine eye shape with a laser cut temple pattern, this frame comes in a sophisticated colour palette featuring two-tone options of black/champagne, chocolate/lime, fuchsia/purple and purple/turquoise. The Zeiss Digital Eye Strain app enables practitioners to identify possible eye strain and select the right patients for Zeiss Digital Lenses. Available from the Apple App Store and Google Play, the app is designed to be a powerful sales aid for eyecare professionals. Peter Robertson, Carl Zeiss Vision marketing and communications director, said: Zeiss Digital Lenses provide an effective visual solution for patients in their 30s and 40s. This modern Zeiss lens category provides opticians with the opportunity to target patients with an advanced lens solution earlier. 24 Waterside Labs Waterside s recently extended Sunactive range of photochromic lenses now come in six colours, including purple, pink, blue and green. Whilst coloured photochromics have been available for some while this is the first time that any company has offered fashion colours at the same pricing as the traditional grey and brown, said Waterside managing director, Bob Forgan. Frames are getting ever more colourful and adventurous, so what can be better than having photochromic lenses in fashion colours that either complement or contrast with the frames? Modern manufacturing techniques and freeform technology mean this is something that is also no longer just for single vision wearers and the full Sunactive range is now available in all our progressive lens designs. Eye strain app introduced William Morris sunglasses featuring Sunactive lenses 25 Guide Dogs Nearly half of people attending NHS low vision clinics for help with sight loss suffer from symptoms of clinical depression but they are not being diagnosed or given the treatment they need. According to the Depression in Visual Impairment Trial (DEPVIT), 43 per cent of people who lose their sight go on to battle depression, however, NHS low vision services focus only 27 Allison Italian frame manufacturer, Allison, has gone back to its roots by inaugurating its new headquarters in Volta Mantovana where the company was founded in 1959 and by changing its name to AVM 1959 with a new corporate logo. Situated at the foot of the Garda Lake hills, the new AVM headquarters contains the showrooms for the collections and offices in a total area of 18,000 square metres. AVM 1959 currently produces 19 eyewear collections, which are distributed in more than 85 countries.

14 12 NEWS 28 Association of Optometrists Professor Kovin Naidoo speaks about the global myopia crisis More than 7,000 people visited 100% Optical in London last month, a rise of 20 per cent compared to the 2015 edition. Held at ExCel London from 6-8 February, highlights included Department of Health minister, Alistair Burt, discussing the role of optometrists and dispensing opticians in delivering a sustainable NHS and Professor Kovin Naidoo covering the increase of myopia in his talk, Myopia: A growing clinical and public health challenge of our time. Association of Optometrists (AOP) chief executive, Henrietta Alderman, said: The AOP are delighted with our ongoing partnership with Media 10, and this year delivered a show that lived up to and beyond expectations. The show delivered world class education provided by the AOP, a fantastic exhibition and an opportunity to network and bring the whole sector together under one roof, continued Henrietta. This year s programme also provided plenty of opportunity for topical debate within the 90 plus sessions of CET, including hearing from the minister who is responsible for optics, Alistair Burt MP, who gave delegates his view of the challenges we face and the positive role he feels we should play within primary care. The AOP has committed to the event for another three years; the 2017 show takes place from 4-6 February Dunelm Optical Dunelm Optical will launch its annual suite of brochures and price lists at Optrafair next month, including its biggest ever frame catalogue featuring over 800 styles from brands such as Paul Costelloe, Janet Reger, Celine Dion, Retro, Julian Beaumont, Chantelle and WhizKids. More than 130 new ophthalmic and Rx sun styles are featured, including the two new ophthalmic collections OMG! for teenagers and Ascari, a range for adults balancing style and affordability. Also included are cases, accessories and point-of-sale material such as stands, posters and showcards. Peter Beaumont, managing director at Dunelm Optical, said: We have a carefully thought out brand portfolio, ensuring that independent opticians have a complete selection of products across all price points to meet the needs of their customers. This new suite of marketing collateral really brings that to life. We re always adding to our stock, with over 250 new styles per year and this spring release is always the most substantial of the year. 30 Essilor International Bumper catalogue will be available at Optrafair Essilor International has acquired the Vision Direct Group, one of Europe s leading online contact lens retailers with revenue of around 33m in Vision Direct does a majority of its business in the UK and Ireland, but is also active in several other European countries. In a statement, Essilor International said the move further strengthened its current positions in online optical retail in Europe, by complementing existing activities in the Nordic countries. Vision Direct s existing management team will remain in place. AN INDEPENDENT VIEW New programme for aspiring independents The AIO has long had the intent to provide help to optometrists and dispensing opticians who aspire to enter into independent practice. The Association has been in dialogue with a variety of different organisations as to how this help is best delivered, and in particular those suppliers to the optical profession that want to see a healthy and vibrant independent sector. The AIO council has now decided that it is time to take some positive action. In recent years, the AIO annual conference has grown into one of the go to events in the optical calendar. The event, which was formerly held for members only, is now open to all in the optical profession and delegate numbers have increased substantially as a result. As the conference has grown and the range of clinical and practical content expanded, the timing is right to introduce a special feature programme that is specifically tailored to inform and help aspiring independents. The new programme will include expert presentations on all aspects of setting up a new practice or acquiring an existing practice, and will feature presentations by professionals who have recently and successfully taken the step into independent practice. There will be specialist presenters talking about a range of subjects such as marketing, location, finance, use of technology and social media, as well as the practical aspects of acquiring state-of-the-art optical equipment. The prospect of becoming a business owner can be daunting and there is no doubt that this has been an inhibitor to growth in the independent sector in recent years. With the huge changes in the provision of optical services on the High Street, some may question the future viability of independent practice. However, there are literally thousands of independents who own successful and sustainable businesses, and there is clearly room for all optical service providers in the marketplace. It is a question of getting the basics of business right and letting the excellence of the clinical offering speak for itself. Whether newly qualified, working in an existing independent or indeed a multiple, the AIO conference in 2016 will offer a unique opportunity to help in the decision making process and making the move. For more information or to book a place at the conference, admin@aiovision.org or call

15 If only I had a Infrared Blue Peak Autofluorescence Anterior Segment Choroidal MultiColor Ultra Widefield Premium Glaucoma 55 o Widefield Fundus and OCT SPECTRALIS in space OCT OCT2 with OCT angiography* Upgrade your SPECTRALIS to OCT2, offering enhanced image quality and faster scan speed needed for advanced imaging technologies such as OCT angiography* and discover the security of investing in the expandable SPECTRALIS platform for life UK.BE15 Heidelberg Engineering GmbH *Work in progress, not for sale.

16 14 PRODUCT PROFILE MULTI-MODAL IMAGING: a safe investment The Spectralis multi-modal imaging platform continues to prove itself as a safe investment for eyecare practitioners (ECPs) Christopher Mody, director of clinical services at Heidelberg Engineering UK, discusses important considerations and new possibilities with two emerging OCT technologies: swept-source OCT and OCT angiography¹. Figure 2. Top: an image of the macular taken using Spectralis OCT; bottom: a follow-up image of the same eye taken in the same anatomic location using the Spectralis OCT2 and TruTrackActive Eye Tracking Next generation OCT Spectral domain OCT (SD-OCT) has become indispensable to ECPs for the diagnosis and follow-up of patients with diseases of the posterior segment, such as age-related macular degeneration (AMD), diabetic retinopathy and glaucoma. SD-OCT has been the gold standard in OCT imaging since its introduction in 2006, but new technologies have begun to emerge in recent years, such as next generation SD-OCT technology and Swept Source OCT. Swept-source OCT employs a fast scanning speed and longer wavelength than SD-OCT to allow for a deeper range of imaging of the retina and improved image acquisition time. Whilst these features may be desirable, it is important to consider the impact that using this long wavelength OCT has on image quality, clinical decision making and workflow. For example, using a long wavelength laser provides deep tissue penetration into the choroid; however, this is at the expense of resolution in the neurosensory (inner) retina 2. Whilst it has been suggested that the choroid thins in cases of neovascular AMD, and thickens in central serous retinopathy, there are many diseases in which the role of the choroid is not apparent or unknown. Therefore, trading off resolution in the inner retina for deeper choroidal penetration may not be clinically advantageous at this time. Furthermore, adopting a new imaging device in some cases renders historical patient data obsolete, removing the clinician s ability to monitor disease progression over time using images and data from their existing device. In short, it is important to balance the novelty of adopting a new imaging platform, with clinical relevance of the technology and the preservation of historical data. visualisation of the corneal structures and large scale architecture of the cornea, iris and crystalline lens. Heidelberg Engineering is at the forefront of swept-source OCT research 3 and will shortly introduce a new swept-source technology based platform to examine the anterior segment of the eye (Figure 1). This new platform integrates sophisticated imaging and measurement functions and will be the basis for a growing number of exciting analytical and imaging features in the future. SD-OCT technology has improved considerably since its debut with the introduction of faster scanning speeds, high resolution imaging and new imaging techniques emerging year on year, such as anterior segment imaging and OCT angiography. In 2015, Heidelberg Engineering introduced next generation SD-OCT technology for the Spectralis imaging platform, named OCT2, providing a high scan rate of 85,000Hz with Heidelberg Engineering s proprietary TruTrack Active Eye Tracking to provide excellent image quality and significantly improved acquisition speed (Figure 2). OCT2 allows the fast capture of high resolution OCT images from vitreous through to choroid. Crucially, OCT2 will be available as an upgrade to existing Spectralis devices, so patient data is preserved and it is possible to continue to scan existing patients in the same anatomic location, to within one micron, at every follow-up visit using the TruTrack Active Eye Tracking facility. OCT angiography: a new OCT application OCT documents differences in reflectivity within tissues such as the retina, whilst OCT angiography (OCT-A) analyses not only the intensity of the reflected Figure 1. Anterior segment axial length measurement with the Heidelberg Engineering Cataract and Refractive Imaging Platform 1 The specific characteristics of swept-source OCT do, in fact, make it particularly suited to the acquisition of the anterior portion of the eye. The long depth range of swept-source OCT improves upon existing anterior segment SD-OCT to provide detailed Figure 3. Simultaneous infrared scanning laser and OCT-A of the optic nerve head vasculature

17 PRODUCT PROFILE 15 signal, but also the time changes in the reflection caused by moving particles for example, erythrocytes flowing through vessels. The result is a three dimensional (3D) reconstruction of the perfused microvasculature within the retina and choroid (Figure 3). Although the clinical evaluation of OCT angiography is ongoing, the clinical potential of this new technology is tremendous. Compared with traditional fluorescence angiography, this new method offers both clinical and practical advantages, although it does come with physical limitations. One very significant advantage of OCT-A is that it does not require a contrast agent, so the associated risks of dye injection are eliminated. For this reason, OCT-A can be performed more frequently than fluorescence angiography. In addition, OCT-A makes it possible to visualise distinct vascular networks at different depths in the retina, whereas fluorescence angiography does not offer this kind of spatial resolution. Figure 4. Images show a patient with pseudoxanthoma elasticum with concomitant geographic atrophy (GA) and choroidal neovascularisation. The area of the GA is best identified in the BluePeak autofluorescence image. Fluorescein angiography and indocyanine green angiography show corresponding window effects in this area. OCT angiography clearly reveals the extent of the neovascularisation The development of OCT-A is a clear indication of the rising demand for diagnostic innovation. Early clinical investigations have confirmed that the combination of OCT- A with other diagnostic imaging modalities will offer an improved understanding of many clinical conditions (Figures 4 and 5). Eye Tracking (Figure 6), which detects eye movements during acquisition and only saves datasets that were definitely captured without any eye movements. Moreover, the TruTrack Active Eye Tracking system repositions the OCT scan at the correct location on the retina if an eye movement has occurred. This Figure 6. Spectralis TruTrack Active Eye Tracking patented technology ensures that the dense 3D volume scans required for OCT-A can be taken without motion artefacts that would otherwise diminish the clinical value of OCT-A. Accurate segmentation of the retinal layers poses an additional technical challenge in OCT-A imaging (Figure 7). OCT-A makes it possible to visualise distinct vascular networks at different depths in the retina. Speaking figuratively, OCT-A allows clinicians to move through the vascular network of the retina layer by layer. Therefore, the challenge of OCT-A is accurate segmentation of the OCT image slab. In order to generate an OCT-A image, the software segmentation algorithm must be able to identify the anatomic boundaries where the arterioles, venules, superficial and deep capillary plexus vascular structures are located. Segmentation artefacts will impact upon the visualisation of the vascular networks. OCT-A offers great diagnostic potential for ophthalmology, particularly in terms of identifying and classifying degenerative changes in the perfusion behaviour of the retinal vasculature, and following these changes over time. Many experts agree that the procedure offers new, treatmentrelevant information in a wide range of applications and in some cases could even replace fluorescence angiography. Consider, for example, the numerous follow-up examinations involved in the course of intravitreal anti-vegf therapy. There is huge potential for OCT-A to track how degenerated vessels respond to treatment. From a patient s perspective, the possibility of an earlier, more comprehensive diagnosis and the opportunity to avoid many fluorescent dye injections are both significant advantages. However, at present, more intensive clinical investigations are required before specific recommendations can be made. Important considerations Figure 5. Images of proliferative diabetic retinopathy taken with infrared, fluorescein angiography and OCT-A imaging modalities Despite the enthusiasm, it is important to recognise that OCT-A technology does have some limitations. Static or very slow flow phenomena such as capillary leakage and polyps are not well visualised. In such cases, it is not possible to generate sufficient motion contrast. With OCT-A, it is also not possible to differentiate between arteries and veins in the same way as with the in-flow of dye in fluorescence angiography. In addition, interpreting the 3D images may pose a challenge as this is still a relatively new technique. Eye movements pose one of the greatest technical challenges in ophthalmic OCT imaging. In OCT-A, reflection must be measured repeatedly at exactly the same point on the retina. In addition, a large number of densely spaced cross-sections need to be acquired to achieve a high-resolution 3D dataset. Even with the fastest commercially available OCT components, OCT-A datasets can suffer from motion artefacts unless effective eye tracking is used. This poses a real problem and risk from a diagnostic perspective. To avoid this, Heidelberg Engineering uses a technology called TruTrack Active At this time, OCT-A is still in a clinical evaluation phase. To achieve reliable outcomes that can later be transferred to the use of OCT-A by private practitioners, experience needs to be gained under trial conditions. For this reason, OCT-A is currently mostly used in clinical settings. As with all fundus imaging modalities, OCTA will most certainly be proven to offer additional information for accurate referrals and treatment at the right time. For years, the Spectralis multi-modal imaging platform has allowed a more targeted approach for individualised treatment. This flexible platform can be expanded and updated with state-of-the-art technology offering patients long-term solutions. The new OCT2 module, which serves as the basic platform for OCT-A, is not only available for new devices, but will be available as an upgrade on a range of existing devices in the future. Proving itself, once again, to be a safe investment. This article includes a contribution based on a Heidelberg Engineering interview published in German in Concept Ophthalmologie, June References and notes Figure 7. Automatic retinal layers segmentation using the Spectralis 1. The OCT Angiography Module for Spectralis and Cataract and Refractive Imaging Platform is under development and not yet for sale. 2. Giulio Barteselli, MD et al (2015) Real-time full-depth visualisation of posterior ocular structures. Comparison between full-depth imaging spectral domain optical coherence tomography and swept-source optical coherence tomography. Retina. Online access. 3. Heidelberg Engineering has exclusive rights to 77 basic patents and patent applications, which relate to swept-source OCT technology and its application in ophthalmology. The company is supporting research led by one of the inventors of the swept-source OCT technology, Brett E. Bouma, associate physicist in the Wellman Centre for Photomedicine at the Massachusetts General Hospital and Professor at Harvard Medical School, USA. The intent is to transfer future research results into clinically relevant concepts and products.

18 If only I had a Visit to see what SPECTRALIS owners really think. OCT MultiColor Autofluorescence Infrared FA ICGA Widefield Stereo Anterior Perimetry Topography UK.BE15 Heidelberg Engineering GmbH

19 Developing thoughts PRACTICE MATTERS 17 Jayne Abel ALL THE FUN OF THE FAIR This month we welcome Jayne Abel, joint managing director of Eyespace, as our guest Developing Thoughts contributor After 25 years of buying and selling at exhibitions globally, I'd like to think I m a dab hand at exhibition psychology but the honest truth is, I learn something new with every single one we attend and everyone does it differently. As the independent practice evolves in the UK marketplace, as do the suppliers and exhibitions. Optrafair is the largest and most established exhibition in the UK and the one in which the vast majority of companies decide to invest large sums of money to showcase their latest products. Optrafair is the perfect platform to progress the independent practice and keep your finger on the pulse with exactly what is happening on the High Street, and to find out what you can do personally to improve your business, clinical skills and patient experience. So how do I get the most out of an exhibition one may ask? The answer is simple: plan. Don t just turn up for a little browse and see what catches your eye. Plan, plan and plan. Before the show, do your homework. This starts with taking a look at what your practice actually needs and what you would like to achieve from visiting a show like Optrafair. Get to grips with your stock situation, equipment and suppliers and assess your requirements, formulating a shopping list of sorts. The show itself provides four specific areas which are key to the success of the independent practice: instruments; services; eyewear; and lenses/ contact lenses. I ll take a look at each in turn to explore how to get the most out of your visit Instruments Optrafair offers you an unrivalled and unique opportunity to compare, discuss and trial companies side by side before making a well informed decision on where to invest your hard earned money to enhance clinical procedures. It's always advisable to research the equipment desired beforehand either online, via colleagues, friends, literature or even a good old fashioned phone call to the companies involved. Many people don't realise that it's also a great chance to learn how to get more out of your existing equipment and ask about potential software updates which could easily further your knowledge and enhance the diagnosis procedure. Equipment is your largest single purchase, so invest wisely and do your homework. Services Surprisingly, many practices don't take advantage of this rapidly growing sector at all. Major chains employ a team of professionals to offer services to their franchisees, should it be marketing, training or even administrative such as insurance for example. The NEG is an extremely proactive group and a one-stop-shop for advising market leaders in most fields. Don t forget that advice is free so take advantage and ask around. There will also be specialist advisers in all areas at the show. Eyewear This is the most visual of all the categories and the sector that is most likely to draw your patients back time after time. The latest fashions, materials, colours and styles will be showcased at the UK s largest trade convention. It's also the easiest area to get carried away with, so beware and structure your shopping list carefully and think ahead. Many frame companies plan their new releases around Optrafair and launch their new marketing material and point-of-sale at the show. You will be surprised how much your suppliers can help you with your in-house marketing and social media. Visit your trusted suppliers to take advantage of any promotions they may offer but don't forget to view the latest products from new companies. Again, it s a great opportunity to see product side by side without any commitment to purchase. Lenses and contact lenses Not to be forgotten, lenses are a vital and integral part of the practice portfolio. It is possibly the single sector with the most current advancements taking place with the introduction of CAD and digital design edging machines pushing the boundaries in terms of sports wraps, rimless and other specialist frame mounting. So it's ideal to check out the latest information sources and speak to local and nationwide Rx houses at the show. Planning your time is key and cost-effective, and always allow plenty of time to optimise your visit. Print off floor plans from the Optrafair website and highlight the stands you have decided to visit, then work in a methodical way. Many visitors are wise to exhibitions and try to take in the show over a couple of days, allowing time to attend important lectures and attain valuable CET points along the way. Exhibitions can be fun and should be productive. It's astounding how many new ideas, information sources and innovations will inspire you and contribute to the positive development of your practice and its continued success. Keep up-to-date, keep inspired and keep ahead. Your next exhibition is just ahead, maximise your practice potential and hopefully we will see you at the show very soon. Turn to page 19 for our Optrafair preview and start planning your trip now

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21 OPTRAFAIR PREVIEW 19 OPTRAFAIR OFFERS AND OPPORTUNITIES Optrafair 2016 is just around the corner with a number of special offers for NEG members Following Optician s acquisition by the Mark Allen Group (MAG) last year, the Federation of Manufacturing Opticians (FMO) and Optician are promising that brand Optrafair will go from strength to strength as it harnesses the Group s expertise and experience in events and conferences. A visit to the 2016 show, which takes place at the NEC Birmingham from 9-11 April, is the ideal investment to grow your market insight, benefit from business advice and the education on offer, promises FMO chairman, Barry Dibble. For your support staff, it s the ideal opportunity to grow their understanding of the profession, check out the latest in frames fashion and pick up essential knowledge to help them service your customers to the highest standard, he added. There will be more than 100 CET points on offer this year via a varied education programme of seminars and workshops, including sessions being organised by the Association of British Dispensing Opticians and British Contact Lens Association. Business advice will be on offer too in areas such as marketing, finance and HR. As always, the stars of the show are the products, from OCT and topography instruments to digital lens products and technology, and from eyewear to contact lens products. We hear from NEG s Preferred Suppliers as to what they will be concentrating on this year Bondeye Spring range contains long, patented wraparound temples to keep the frame contoured to the child s head, resulting in stability, improved adherence and a comfortable fit. The temples also have a spring design close to the hinge to assist with comfort and to give greater flexibility. We will also be showing a brand new silicone retainer band perfect for children s frames, plus tools and accessories, and we ll be launching glazeable children s and adult s sunglasses. Children s eyewear display from Centro Style Continental Eyewear A plethora of new releases will be on display from the prestigious Jaeger collection, including the 2016 sunglass range, to the superb value for money Lazer collection. More than 30 new styles will be making their debut, and our open and inviting stand will ensure the new releases can be easily viewed. Also, there will be an opportunity to win your order for free. Yes, that s right place your order, spin the Wheel Deal and if you are lucky, your order will be supplied free of charge. Either way, everyone s a winner. No matter where the wheel stops you will walk away with a prize it could be a pair of Jaeger sunglasses, a box of chocolates or a cuddly toy. Mini Shades sunglasses from Bondeye Bondeye Optical is excited to be exhibiting at Optrafair 2016 after a very successful event in 2015 where we had our biggest and most interactive stand yet. We have recently extended our eyewear to include our new Mini Shades sunglasses for kids and additional lines to our ever-growing eye health range. There will be some fantastic special offers on many of our key products such as Keeler, lab equipment, merchandising and our famous scented lens cleaners. Our helpful team will be on hand to discuss any requirements you have and hopefully show you something new. NEG member orders will receive free delivery on anything purchased at the show. Centro Style Centro Style will be showing our unique range of frames for babies and young children, which are expertly designed and manufactured according to physiological needs, together with aesthetic and wearer demands. Our Active Dibble Optical See new season Jaeger sunglasses NEG members will be particularly welcomed at the Dibble Optical stand, where they will receive exclusive concessionary prices. We re looking forward to showing visitors a wide range of products from our three comprehensive catalogues, including B&S workshop consumables and tooling, B&S accessories and Miraflex paediatric frames with more models and colour options than ever. New workshop products include a range of

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23 OPTRAFAIR PREVIEW 21 and video look-books and to take advantage of some simply incredible promotions. NEG members will enjoy an exclusive 10 per cent discount and free P&P on all orders placed at Optrafair. Miraflex paediatric spectacle frames frame assembly tooling, technologically advanced frame heaters and associated machinery and much more. We will also be showcasing our ready-made or custom prescription swimming goggles for both children and adults, and other accessory products include reading glasses, children s and adult sunglasses, rimless eyewear, cloths and sprays and chains and cords. Dunelm Dunelm Optical is set to launch a new-to-market ophthalmic brand, as well as a new suite of brochures and more than 120 optical and sun styles across our full frames portfolio. Our major release reserved for Optrafair will be the new Ascari collection, an accessible, affordable brand for stylish adults, which comes hot on the heels of the recent launch of OMG, a new teenspecific range. The debut Ascari collection offers a comprehensive range of 14 optical frames for men and women that perfectly balances style and affordability. We will also launch our annual suite of brochures and price lists, including our biggest ever frame catalogue packed with new styles from best-selling brands such as Paul Costelloe, Janet Reger, Celine Dion, Retro, Julian Beaumont, Chantelle and WhizKids. Heidelberg Engineering Cocoa Mint by Eyespace 2016 The Specatrlis Connect Investment Club will be opened at Optrafair 2016, offering cost savings on the Spectralis Imaging Platform and facilitating access to advanced eye scanning technology. The scheme covers all methods of financing the purchase and gives practitioners not only a superb OCT, but also an expandable multi-modality platform for enhanced patient care: an investment for the future. The significant cost reduction is just one of the perks of the Specatrlis Connect Programme, which every practice is enrolled in when they become a Spectralis owner. The Investment Club is only open to new members until Monday 11 April when Optrafair closes. Dunelm will debut its new Ascari range Eyespace There will be more than 100 new Eyespace pieces to discover during the show. The premiere collections for Cocoa Mint and Jensen prescriptive sunwear will be a highlight, as will the Jensen Memory Metal selection, which will be exclusively showcased at Optrafair. Our Zips range now offers an even more complete budget solution, with more than 30 brand new TR90 and plastic models for men, women and children looking for superior quality and fashion-forward frames. Visitors are invited to join us for a drink on our stand while they view our latest product releases, 2016 s lifestyle imagery International Eyewear Focus on multi-modal imaging For Optrafair 2016 we will be refreshing our larger than life stand, showcasing our extensive product portfolio including the award winning brand TITANflex, the Brendel, Humphrey s and Episode fashion ranges and the Storm London

24 #!'"*( *%*$*&) *('&)

25 OPTRAFAIR PREVIEW 23 View the latest brands from International Eyewear collection. These will be accompanied further by our funky and fun Eyestuff range, the Zoffani collection and our trusted Hero, Puccini and the OK Frame Company core brands. We ll be introducing new releases into all of our collections, including 14 new must have Episode models. Preview our new mighty Marvel boys collection, our Disney Princess collection for girls featuring the much loved fairytale characters, three new Disney Frozen models and two new sunglass additions to the Star Wars Rebels collection. Lenstec sport ranges for swimming, cycling and other sporting activities. The full range of Briot and Weco edging systems for laboratories and practice workshops will also be available to view. Particularly exciting will be the first public showing of the Silmo d Or award-winning Briot Attitude edger system. For lenses, we will have on display our ReadEZ colour-specific contrast filters, Vista-Mesh reducing visual stress and our E-Scoop lens primarily for macular degeneration. Norville Eyewear At Optrafair we will be promoting our new Sports Wrap Glazing Service using MEI 641, with TBA blockless technology glazing machines and Nidek Xtrimer SE-1 available through our specially developed Sports Lab at Caerphilly. As well as supporting this specialist wrap glazing offer, we will be promoting a new protective sports goggle range from VerSport. These fantastic hard wearing, impact-resistant sports ranges are designed and suitable for children and adults. We will be distributing VerSport exclusively for the UK and Eire as a complete glazed package. The team will also be on hand to discuss our expanded digital progressive and single vision surfacing offer as well as other newly launched lens designs. Invu polarised sunglasses from Norville For designer frames, visit us within the Fashion Quarter where we will be showcasing more than 50 new 2016 releases from our quality designer frame ranges. These include our great British brands Barbour, Barbour International, Duck & Cover and Cecil Gee. Encompassing Swiss quality Invu, our ultimate polarisation sunspec range, offers quality UV400 glare-free vision and has proven desirable sell-through products. We look forward to welcoming old friends and new. Optinet Norville Autoflow All-in glazed sports packages available On the Norville Autoflow stand, we will display prescription lenses, practice and workshop equipment, as well as one of the most extensive prescription Optinet will be demonstrating the very latest edition of its popular FLEX practice management software. There will be something for everyone; optometrists will see how easy it is to set up and personalise the clinical assessment record, allowing them to work the way they want. Dispensing staff can easily create and track orders from dispense through to collection with the ability to schedule automated follow-ups by or SMS. Administration staff have all the tools in FLEX they need to ensure the smooth running of the practice including a multi-chair diary system, reconciliation of NHS payments, administration of patient loyalty schemes and an easy-to-use till system.

26 Order Till Stock Clinical Patient Manager Business Intelligence Advanced Practice Management Software A clearer way to manage For further information and to book your no obligation, in practice demonstration please call or sales@optinetuk.com sales@optinetuk.com

27 OPTRAFAIR PREVIEW 25 Practice managers will see how to access the information they need to make important business decisions; from dashboards containing key performance data through to a library of built-in popular searches allowing targeted marketing campaigns to be created and sent via , letter or SMS. We would relish the opportunity to speak to both new and existing Optinet customers about FLEX, and whilst we chat you can enjoy fresh coffee from our very own barista. Performance Finance Performance Finance will once again be working in conjunction with the major suppliers at Optrafair to provide a myriad of special offers designed to make acquisition of the latest equipment, technology and re-fits as easy and pain free as possible. Look out for our e-shot programme the week before the show detailing our special deals or visit our stand to find out the latest. We will have offers with all the leading equipment suppliers such as Topcon, Birmingham Optical, Carl Zeiss, Essilor, Heidelberg and Haag Streit. We will also be running Lens Rebate Schemes with Essilor, Carl Zeiss, Nikon, Shamir and Rodenstock. Pro-Optic Pro-Optic is an established, reputable family business that has been trading since 1998, based in Devon, supplying optical frames to opticians throughout the UK. We have recently added Oxibis to our portfolio, which is based on smaller eye sizes for adults with exciting colour combinations and a twoyear warranty. This along with our exclusive range of quality eyewear includes Airlight, Convertibles, Bugatti, Air-Pro, Maggy Rouff, Serge Blanco and 41 Eyewear. Please come and join us for a glass of champagne and a chance to enter a raffle and win some great prizes. to announce that we have been shortlisted for Lens Product of the Year at the Optician Awards 2016, for our Glacier premium lens coatings range. Silhouette Lenses and prizes at the Shamir stand Silhouette will be showcasing Silhouette, Adidas sports eyewear and Neubau. The highlight of our stand for Silhouette will be the TMA Pulse, launching at Mido The Pulse is the reincarnation of the TMA to celebrate 10 million wearers; brightly coloured end tips and plugs aimed at a slightly younger generation to show the versatility of the TMA design blueprint. We will be running one-to-one CET accredited rimless workshops on our stand worth three points; and serving Austrian wine and Austrian sweet treats and speciality chocolates from Vienna. Ridgway We are proud to be presenting our newly expanded in-house collection, Allegro, now consisting of four ranges, offering something for everyone at an affordable price with more than 100 models. We have retained the original Allegro with traditional, elegant styling and introduced Allegro Elite, hypoallergenic Allegro Titanium and now Allegro Trend, inspired by cutting edge design and style. We are the UK distributor for Fysh UK, Kliik Denmark, Evatik and Superflex collections, from world renowned Canadian manufacturer Wescan Optical. We look forward to welcoming existing and potential customers to our stand, where additional discounts will be available for NEG members. A new style from the Fysh UK collection Shamir Optrafair 2016 will offer be a great opportunity for us to demonstrate our outstanding range of award winning products, unique technologies and superior value. This year sees the return of our famous Shamir-Transitions prize draw competitions. We will be running three competitions a day with prizes such as 250 Shamir voucher, Apple watches, Xbox Ones and smart cameras where the winners will be drawn at random. We are also pleased Fashion editor Paula Goldstein models a style from the new TMA Pulse collection FOR THE LATEST SHOW NEWS AND TO REGISTER FOR THE CET PROGRAMME, VISIT

28 26 STYLE SPOTLIGHT SUNGLASSES with style and spirit BY JOAN GRADY, FASHION EDITOR I love classic sunglass forms with bolder lines, Tom Herrington Elegant and chic, romantic and mysterious, classic and cool, exotic and exaggerated sunglasses assume many roles. First and foremost, quality sunglasses protect vulnerable eyes from the harsh rays of sunlight. From childhood, cultivating the habit to shield eyes from potentially damaging rays is a positive step to take for life-long eye health care. With sunglasses, there is also the Fashion Factor. A striking pair of sunglasses have helped to create fashion legends think Grace Kelly, Audrey Hepburn, Michael Caine, Jack Nicholson and Anna Wintour. In his latest Mission: Impossible Rogue Nation film, Tom Cruise portrays a dashing, daring figure in his striking Comros frames by LGR Luca Gnecchi Ruscone the innovative Italian eyewear designer. As the 2016 sun season approaches, the newest selections by creative eyewear designers and quality brands ensure enthralling collections that men, women and children will enjoy wearing. Designer s viewpoint The allure and potential of sunglasses emboldens designers to experiment with unusual shapes, unconventional colours and expressive details. As British eyewear designer Tom Herrington points out: Due to the proliferation of the varied, talented and unique current crop of eyewear designers, I believe the consumer has never had such a great opportunity to express themselves, and project their personality through their sunglasses. Numerous design possibilities, plus merging contemporary and future fashion ideas, provide designers with perspective and scope for sunspecs. Paul Costelloe, who creates sun collections for Dunelm Optical, says: Sunglasses are as diverse as usual for 2016, catering for a whole range of interests, styles and face shapes. Trends are mainly continuations of what s been going on in 2015 and before. There are the staple shapes of cateyes, oversized rounds, squares, aviators and wayfarers. My sun collection has low-key luxe styles that stick to my contemporary classic dictum, and makes them I like sunglasses with a clean, streamlined look, Paul Costelloe accessible for many. I like the feeling of understatement sleek and minimalist, unobtrusive detailing and a clean, streamlined look. With all the technical aspects that have revolutionised eyewear, international designers are able to link into wonderful new developments that allow for better fit, wear and safety. Colin Redmond, designer at Niloca in Australia, commented: Our Exotic Fruit collection features new frames that will never again touch the cheeks, which can cause skin marks. We have a design patent pending with features that allow a simple adjustment of the frame angle, without compromising the aesthetic. Frames are individually laser etched to create a layered frosted finish, Colin Redmond The adjustment for pantoscopic tilt is via an integrated hinge and acetate connection, making it perfect for multifocal lens wearers. The Exotic Fruit collection features triple layered custom acetate that we design in house. Frames are individually laser etched to create a layered frosted finish, adds Colin. Creative approaches Combine unconventional approaches and unexpected characteristics in sunglasses, and the results are exceptional designs with intrigue. Designer It s so intriguing for me to adorn women s eyes! Paola Costantini

29 STYLE SPOTLIGHT 27 Classic British style Iconic Jaeger Lusciousness and Wings by Anna-Karin Karlsson French Flair at Elle Paola Costantini at Pollipo in Rome observes: Italian women experiment with style, and they do it very well, for example, choosing a pair of 1960s style sunglasses in wisteria, and accessorising with brown, like a colour of a rock that plunges into the sea. Often they choose less bold but more male shapes to play their role of workingwoman, with colour tones of greys, blacks, and Havana. Design and technical function must be in perfect mix and coexist harmoniously with a glance. It s so intriguing for me to adorn women s eyes! Contemporary shaping is the foundation for British brand Jaeger in both clothing designs and eyewear. The iconic brand founded in 1884 is synonymous with classic British style. The latest collection features bold shapes with subtle detailing. French joie de vivre at Elle eyewear, by Charmant, features neutral tones luscious shades of chocolate, sand, and cappuccino with stripe accents. Award winning Swedish designer Anna-Karin Karlsson relishes luxurious sunglasses: I hope the trend is individual style, that life does not have to be so serious. She endorses her concept with frames that are created with thoughtfulness, a love for fashion, and that allow women free to be who they are. Anna-Karin Karlsson shapes range from plain and simple, to lavish and exaggerated. Familiar favourites square shapes, aviators and rounds are often the starting point when designers create new styles. As Tom Herrington says: I love to take classic sunglass forms and strip them bare before redesigning with bolder, cleaner lines. Our factory in France then likes to show off their expertise at crafting acetate. We chamfer different planes and we manipulate the surface some rough, some buttery soft, others highly polished. This is why we create hand made glasses and makes RockOptika a genuine luxury brand. Contemporary style statements Sven Götti at Götti Switzerland combines innovation and artistry with his sunglasses. Frames in ultra-light titanium are crafted with slightly tinted and mirrored lenses a continuing fashion highlight and the retro/ panto shape elicits a contemporary interpretation. The frames feature Spin&Stow, technology that enables the glasses to be stowed away flat with a simple twist of the sides. Sunnies with sleek silhouettes by Eyespace The aviator shape has long been a sunglass favourite for men now women have discovered the charms of this silhouette. Eyespace crafts the aviator shape with sleek lines and mirrored lenses for spring/summer Children s eyes need sun protection too, and award-winning British brand Zoobug recently received the Junior Award/Best Travel Product for Children. They have launched Sqfarer a colourful, fun design with numerous safety features including polarised lenses, surgical grade silicone saddle and rounded temples for sun fit plus style status that kids will love. Innovation and artistry in Tamal by Sven Götti Nature s magnificence is the inspiration for Taft at Salt Optics California based Salt Optics harnesses inspiration from nature s magnificent artistry of the sea, air, light and timelessness. Designer David Rose loves to explore, and everything from a tiny flower to a raindrop on a leaf is inspiration for his creative endeavours. The peaceful Bamboo forests of Kyoto are the key to new vintage inspired sunglasses, with a unique combination of acetate and premium titanium. Sqfarer for youngsters by Zoobug (photo by Wanda Kujacz) Sunglasses allow the wearer to reflect their individuality and uniqueness. This concept also applies to the independent optician, and by offering your customers selection with style charisma, sunglasses are the ideal product to forge long-term client loyalty.

30 Vision Now PREFERRED SUPPLIERS DIRECTORY Preferred Suppliers are suppliers who, by prior arrangement, offer members of the PK National Eyecare Group preferential terms. For full details and terms offered to the membership, please call Directory listings are available free of charge to all preferred suppliers, with a larger listing available to Vision Now Advertisers. To make changes to the directory listings, please call Sharon Hicks on or s.hicks@nationaleyecare.co.uk ACCEPT CARDS Tel: Richard.west@acceptcards.co.ukww BRULIMAR OPTICAL GROUP Tel: Fax: COOPERVISION Tel: Fax: orders@coopervision.co.uk If only I had a ARENA EYEWEAR Tel: BRANDS DAILIES TOTAL1 DAILIES AquaComfort Plus DAILIES AquaComfort Plus Toric DAILIES AquaComfort Plus Multifocal Focus DAILIES All Day Comfort TM Focus DAILIES TORIC Focus DAILIES PROGRESSIVES AIR OPTIX COLORS AIR OPTIX AQUA AIR OPTIX for ASTIGMATISM AIR OPTIX AQUA MULTIFOCAL AIR OPTIX NIGHT & DAY AQUA FreshLook Colors FreshLook ColorBlends FreshLook ONE-DAY FreshLook Dimensions DAILIES FreshLook Illuminate TM OPTI-FREE PureMoist OPTI-FREE RepleniSH OPTI-FREE Express AOSEPT PLUS AOSEPT PLUS with HydraGlyde Systane Ultra Systane Balance Systane Gel Drops Systane Lid Wipes Call Customer Services www. myalcon.co.uk ASSOCIATED OPTICAL Tel: Fax: sales@assopt.co.uk Novartis AG. CENTRO STYLE LTD Tel: Fax: sales@centrostyle.com Charmant UK Co Ltd tel fax sales@charmant.co.uk DAVID THOMAS Tel: Fax: orders@davidthomas.com DIBBLE OPTICAL SUPPLIES Tel: Fax: barry@dibbleoptical.co.uk DUNELM OPTICAL Tel: Fax: dunelm@dunelmoptical.co.uk ESSILOR Tel: Fax: o Widefield Fundus and OCT (16.5mm) Telephone: HENRY BEAUMONT Tel: Fax: info@henrybeaumont.com HILCO EUROPE Tel: info@hilco.co.uk HOYA LENS UK Tel: Fax: enquiries@hoya.co.uk orders@hoya.co.uk UK.BE15 Heidelberg Engineering GmbH BAUSCH + LOMB UK Tel: BIB OPHTHALMIC INSTRUMENTS Tel: sales@bibonline.co.uk INTERNATIONAL EYEWEAR LTD Tel: Fax: JOHNSON & JOHNSON Tel: BONDEYE OPTICAL Tel: Fax: sales@bondeyeoptical.co.uk Tel: Fax: sales@continental-eyewear.co.uk LENSTEC Tel: Fax: office@lenstec.co.uk

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