Selected Portfolio. A Variety of Sample Work from Design Creation to Production

Transcription

1 Selected Portfolio A Variety of Sample Work from Design Creation to Production Sarah Heidebrecht Designer Artist Advocate sarah@sarahheidebrecht.com

2 Creative Women ADVERTISING & CREATIVE DESIGN Print, Website & Marketing

3 DESIGN 1 POSTER: POSTCARD: ront Importing hand-woven textiles; supporting sustainable jobs. To create marketing collateral for Creative Women's Annual Holiday Sale. To disseminate collateral to local & regional media sources. Importing hand-woven textiles; supporting sustainable jobs. Creative Women Can Paint Studio Holiday Sale Saturday, Nov. 23 rd, 10AM-6PM, 1-Day Only Creative Women Holiday Sale Saturday, Nov. 23rd, 10AM-6PM, 1-Day Only The Chace Mill, 1 Mill Street, Suite 318, Burlington, VT ( From Burlington turn right, before the Winooski River. ) ack PROCESS ROLES: A variety of Ethiopian, handmade textiles for tabletop, scarves for a special occasion alongside paintings & cards to bring some new color to your space. Holiday Sale Saturday, Nov. 23 rd, 10AM-6PM, 1-Day Only 1 Mill Street, Suite 318 Burlington, VT Ethiopian, handwoven tablecloths, napkins, runners, towels & scarves. The Chace Mill, 1 Mill Street, Suite 318, Burlington, VT ( From Burlington turn right, before Winooski River. ) Photography & Styling creativewomen.net jeancannon.com info@creativewomen.net Poster & Postcard Design Event Planning Media & Calendar Dissemination to Over 20 Sources ONLINE & PRINT ADS: Creative Women Holiday Sale Saturday, Nov. 23 rd, 10AM-6PM 1-Day Only EMMA Advertising Creation for Specific Requirements in Seven Days & VPR EMMA Marketing to Local Clientele Final Proof & Management of all Marketing Collateral A variety of Ethiopian, handmade textiles for tabletop & scarves for that special occasion. The Chace Mill, 1 Mill Street, Suite 318 Burlington, Vermont Creative Women Holiday Sale Saturday, Nov. 23 rd, 10AM-6PM 1-Day Only Ethiopian handwoven tablecloths, napkins, runners, towels, pillows & scarves. The Chace Mill, 1 Mill Street, Suite 318, Burlington, VT

4 DESIGN 2 To create marketing collateral for biannual NYNOW 365 Gift Show utilizing various formats. POSTER: ImportIng hand-woven textiles; supporting sustainable jobs. INTERACTIVE CATALOG: PROCESS ROLES: Media Introduction Poster Catalog Development with Hyperlink Qualities Advertising Generation for Nation-Wide Distribution Online Product Presentation & Merchandising Boards Press Kit Preparation EMMA Marketing to World-Wide Customers Registration & Follow-Up for New & Prospective Customers PRINT ADS: Women in Vermont, working with women around the world to bring you contemporary textiles for home & beyond. BROWSE OUR SELECTION OF PRODUCTS AT WHOLESALE PRICE OR BELOW FOR DISCONTINUED, NEW TEXTILE GOODS Booth 201 Galleria Beautiful Textiles, Made by Hand creativewomen.net Burlington, Vermont Phone: info@creativewomen.net Booth 201 Galleria Beautiful Textiles, Made by Hand creativewomen.net ONLINE PRODUCT BOARDS: 2014Feb_Pre-ShowPlanner_V.3.indd 10/29/ :56:30 AM

5 WEBSITE WEBSITE UPDATES (JOOMLA!): To update Creative Women website with new products, pricing, blog postings, media highlights & finetuning of copy editing. To photography new products & color correct for web. TREND: PHOTOGRAPHY:

6 J.K. Adams Co. TREND RESEARCH For Home & Kitchen Decor

7 RESEARCH & DEVELOPMENT 1 TREND BOARD: To research trend for J.K. Adams Co. in kitchen & home decor that characterizes a rustic mood, tone & feel. To focus on cast iron & wooden products. CAST IRON:

8 RESEARCH & DEVELOPMENT 2 To research trend for the kitchen that represents eclectic, modern, vintage & industrial decor. TRENDS IN KITCHEN: Natural wood is used to accent all types of decor. Vintage glass molds for storage, lighting & drinking receptacles. Overall colors & patterns are simplified to allow for unique product design. Furniture is sleek & refined, utilizing space wisely. Masculine & feminine touches brushed metal with rounded edges. Kitchen has moved to garden brick ovens, patio seating & outdoor utensils.

9 ADDITIONAL MATERIALS PRODUCT & WEBSITE DEVELOPMENT Product Design, Packaging, Website & Branding Creation

10 CASE STUDY 1 SPEC SHEET: To design an embroidery or print border design with abstract & geometric shapes which could be incorporated into kitchen textiles woven by producer, Mahaguthi. TREND: PRODUCTION: NEPAL DETAILS: Set of three silk-screened kitchen towels. Printed on handwoven, cotton material. Border print design available in blue, yellow & red. 100% Cotton; 29 L x 17 H

11 CASE STUDY 2 SPEC SHEET: To design an oversized ceramic mug utilizing a Tree of Life design theme. Ceramic is terracotta & glaze is limited by color palette of the producer, Mahaguthi. TREND: PRODUCTION: NEPAL DETAILS: Terracotta hand-painted mug with citrine green glaze & shine on exterior. Interior is natural terracotta with shine. Handle fits 2-3 fingers & provides a secure grip. Tree of Life design inspires the continual cycle of life. 4 W x 4 H, Not including handle; Cylindrical shape

12 CASE STUDY 3 SUMMARY SHEET: To design a multi-functional, medium-sized purse that uses materials accessible by the producer. Purse must utilize seatbelts, rubber & denim all recycled components. TREND: PRODUCTION: INDIA DETAILS: Adjustable seatbeat seatbelt strap & recycled rubber, waterproof base. Multiple zipper pockets on exterior; two interior bucket pockets. Variable gray shades recycled of gray denim recycled shade denim & assorted assortment printed of printed, cotton lining cotton fabric. lining fabric. 13 H x 10 3/4 W x 4 4 D; L; Strap: adjustable 52 L to 52 L.

13 TEXTILE PRINT DESIGN: To create two sleepwear prints in a warm & cool colorway with inspiration derived from Mexican mural shown below. Sleepwear silhouettes must have a solid top & printed bottom. TREND:

14 PACKAGING COLLECTION: To design three unique, fair trade coffee labels for the Hope & Justice brand with catalog appeal in bold, bright colors that illustrate a strong graphic message. PROCESS ROLES: Research Packaging Design Generate Sketches Produce Digital Imagery Create Multiple Colorways for Each Design Apply Design to Mock-Up Packaging with Branding Critiques by Co-Workers Finalize Design Prepare Artwork for Production

15 BRANDING WEBSITE DEVELOPMENT (TUMBLR): To establish a professional website & blog focusing on domestic manufacturing, apparel industry issues & fair trade advocacy. To create branding materials for business cards & letterhead. TREND: Sarah Heidebrecht Post Office Box 236 Barnard, Vermont USA Sarah Designer Artist Advocate SarahHeidebrecht.com sarah@sarahheidebrecht.com Post Office Box 236 Barnard, Vermont Sarah Heidebrecht Designer Artist Advocate P.O. Box 15 Sharon, Vermont sarah@sarahheidebrecht.com Profile Creative self-starter with a focus on design in the home & apparel industries Accomplished designer & manager of production for fair trade & commercial products Fair labor researcher & educational advocate for worker s rights & development policy Organized manager of grant & scholarship development, project oversight, lecture series planning, classroom teaching materials & social media creation International traveler with experience in Asia, SE Asia & Latin American culture Industry Creative Women Creative Designer Fair trade product development, graphic design, & advertising generation, Experience customer service, website maintenance, producer communication & production SERRV International Product Buyer & Developer Product development, catalog merchandising, producer assistance, sourcing, quality & management of 17 fair trade producers in India, Nepal, Palestine & Bangladesh PajamaGram for Vermont Teddy Bear Company Clothing & Textile Designer Product development, sourcing, designing textile prints, branded hangtags & packaging, trend direction, garment design, lab dip approvals, quality & overseas travel OshKosh B Gosh, Inc. Accessories Designer & Manager of Licensed Product Created multiple in-house accessory lines, managed licensee brand accounts, prepared trend forecasting presentations & completed technical product packages Wal-Mart Stores, Inc. Textile Designer Created computer-designed prints & graphics for clothing, hardlines & store sets 2013-Present Burlington, VT Madison, WI Shelburne, VT Oshkosh, WI Bentonville, AR Education Kansas State University Master of Science 2011 Apparel & Textiles, GPA: 3.9/4.0 Manhattan, KS Thesis: Dependency and development in the garment industry: Commonwealth of the Northern Mariana Islands Coursework focused on International Development, Social Welfare, Human Problems, International Policy Development & Economic Analysis of the Apparel Industry. University of Wisconsin at Oshkosh Spanish Language Studies Department of Foreign Languages (18 credits), GPA: 4.0/4.0 Kansas State University Bachelor of Science with Honors Apparel Design, Cum Laude, GPA: 3.9/ Oshkosh, WI 2001 Manhattan, KS

16 SKILLS OF THE TRADE Over Ten Years Experience Creating, Producing & Managing the Creative Process creative: Graphic Design Color Approval Advertising Marketing Merchandising Product Development Home Textiles Design Spec Packages Production Management Quality Control Catalog Proofing E-Commerce Platforms Photography Retouching Proficiency: Adobe Creative Suite U4ia Kaledo Web PDM Sugar CRM Microsoft Office Suite Sage Platinum Spanish Japanese (2 years abroad) International Travel Cultural Sensitivity Fair Trade Advocacy Social Media Personality: Resourceful Organized Innovative Professional Compassionate Responsible Patient Personable Practical Inquisitive Adventurous Nostalgic Kind Sarah Heidebrecht Designer Artist Advocate