HUGO BOSS at a glance

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2 HUGO BOSS at a glance CAGR Net sales EUR 1,496 million EUR 461 million 11% EBIT EUR 184 million EUR 60 million 11% Net income EUR 129 million EUR 30 million 14% Market capitalization EUR 2,815 million EUR 391 million 20% 10th German Corporate Conference - Deutsche Bank HUGO BOSS 2 / 32

3 HUGO BOSS at a glance HUGO BOSS products value at retail level EUR 4.2 billion (thereof cosmetics > EUR 1 billion) Market presence in 106 countries with 3,900 customers and more than 5,700 points of sale (apparel only) 8,441 employees (full-time equivalents) in 2006 Market leadership in high-end men s fashion Fast growing in high-end women s fashion Fast growing with shoes and leather accessories Cultural shift from a business-outfit-driven menswear company to a lifestyle company with menswear, womenswear, accessories, and a strong focus on casualwear Cultural shift from wholesaling to retailing 10th German Corporate Conference - Deutsche Bank HUGO BOSS 3 / 32

4 Fashion as dynamic phenomenon international phenomenon visual phenomenon lifestyle phenomenon HUGO BOSS stands for product leadership market intimacy operational excellence 10th German Corporate Conference - Deutsche Bank HUGO BOSS 4 / 32

5 Net Sales Share By Business Region 1995 Net Sales: EUR 461 Mill. CAGR 11% 2006 Net Sales: EUR 1,496 Mill. Americas 18% Asia-Pacific 6% Royalties 4% Germany 38% Asia Pacific / Americas 18% Africa 10% Royalties 3% Other European Countries 34% Other European Countries 46% Germany 23% 10th German Corporate Conference - Deutsche Bank HUGO BOSS 5 / 32

6 Net Sales Share By Product Area 2006 Net Sales: EUR 1,496 Mill. Casualwear 40% Shoes & Leather Accessories 10% Businesswear 50% 10th German Corporate Conference - Deutsche Bank HUGO BOSS 6 / 32

7 Net Sales Share By Line 2006 Net Sales: EUR 1,496 Mill. BOSS Green 1% BOSS Selection 2% HUGO 9% BOSS Orange 21% BOSS Black 67% 10th German Corporate Conference - Deutsche Bank HUGO BOSS 7 / 32

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13 Strategic Growth Areas Directly Operated Stores BOSS Womenswear Shoes and Leather Accessories Net sales EUR 192 m Growth +39% Net sales EUR 162 m Growth +69% Net sales EUR 151 m Growth +28% 10th German Corporate Conference - Deutsche Bank HUGO BOSS AG 13 / 32

14 Directly Operated Stores 210 own stores (+65 versus previous year) in 16 countries, thereof - 67 freestanding Stores (+20 versus previous year) shop-in-shops (+45 versus previous year) 13% share of total net sales Franchising 841 stores/shops (+ 109 versus previous year) in 75 countries, thereof freestanding Stores (+20 versus previous year) shop-in-shops (+89 versus previous year) 23% share of total net sales 10th German Corporate Conference - Deutsche Bank HUGO BOSS AG 14 / 32

15 BOSS Womenswear Market presence in 69 countries with more than 1,200 points of sale (apparel only) BOSS Stores achieve 63% of net sales 11% share of total net sales Q Net sales in EUR million (Development in %) (24) Net income in EUR million (18.1) (3.0) th German Corporate Conference - Deutsche Bank HUGO BOSS AG 15 / 32

16 Shoes and Leather Accessories Shoes and leather accessories complement all our fashion lines Sales split - Menswear 81% - Womenswear 19% 10% share of total net sales 10th German Corporate Conference - Deutsche Bank HUGO BOSS AG 16 / 32

17 Royalties The licensed out product groups fragrances, eyewear and watches achieve EUR 43 million in 2006 Procter&Gamble is the license partner for fragrances and cosmetics, Safilo SpA for eyewear, and the Movado Group, Inc. for watches Jewelry will be launched with the Swarovski Group in th German Corporate Conference - Deutsche Bank HUGO BOSS AG 17 / 32

18 HUGO BOSS Extension of Core Competences Core Competence Extension of Core Competence Key Value Factor Businesswear Casual- & Sportswear Youth Clothing Clothing related Accessories Branding BOSS Lifestyle World HUGO Lifestyle World Trend Menswear Womenswear Competence Clothing Shoes & Leather Accessories Style 10th German Corporate Conference - Deutsche Bank HUGO BOSS AG 18 / 32

19 Outlook 2007 Currency-adjusted sales should increase by 8-10% for 2007 as a whole in comparison to additional DOS; sales of DOS should increase by 25% on a currencyadjusted basis Sales of BOSS Womenswear should increase by 25% on a currency-adjusted basis Income before taxes should grow by 12-15% Global fashion market is supposed to grow by 3% 10th German Corporate Conference - Deutsche Bank HUGO BOSS AG 19 / 32

20 Dramatizing the Lifestyle World Marketing Tools Effects on Brand Image Fashion Shows Monobrand Stores/Shops Formula 1 Tennis, Golf, Sailing Arts Celebrities Events Press Coverage Concept Stores Fashion Competence Brand Showcase Dynamics Sportiness Art of Living Glamour Fun Desirability Innovation 10th German Corporate Conference - Deutsche Bank HUGO BOSS AG 20 / 32

21 Berlin Fashion Show Fashion Competence 10th German Corporate Conference - Deutsche Bank HUGO BOSS AG 21 / 32

22 Shanghai HUGO BOSS Store, Three on the Bund Brand Showcase 10th German Corporate Conference - Deutsche Bank HUGO BOSS AG 22 / 32

23 Formula One Dynamics 10th German Corporate Conference - Deutsche Bank HUGO BOSS AG 23/ 32

24 Madrid Tennis Masters Sportiness 10th German Corporate Conference - Deutsche Bank HUGO BOSS AG 24 / 32

25 Vendée Globe Sportiness 10th German Corporate Conference - Deutsche Bank HUGO BOSS AG 25 / 32

26 New York Guggenheim Museum Art of Living 10th German Corporate Conference - Deutsche Bank HUGO BOSS AG 26 / 32

27 Cate Blanchett 10th German Corporate Conference - Deutsche Bank Philip Seymour Hoffman HUGO BOSS AG Glamour 27 / 32

28 Split HUGO BOSS A Touch of Gold 10th German Corporate Conference - Deutsche Bank HUGO BOSS AG 28 / 32 Fun

29 Vogue Australia GQ Germany Desirability 10th German Corporate Conference - Deutsche Bank HUGO BOSS AG 29 / 32

30 Berlin BOSS Orange Concept Store Innovation Berlin BOSS Orange Concept Store Innovation 10th German Corporate Conference - Deutsche Bank HUGO BOSS AG 30 / 32

31 Stockholm HUGO Concept Store Innovation 10th German Corporate Conference - Deutsche Bank HUGO BOSS AG 31 / 32

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