scott patt studio Creative Consultancy

Transcription

1 scott patt studio Creative Consultancy

2 scott patt studio is a creative consultancy focused on providing industry leading design solutions that ensure profitability, defendability and scalability. We achieve this through connecting with the heart of every company s story to lead authentic communication and innovative product solutions that connect to a brand s rightful audience. Scott Patt has been a professional visual artist and designer for over 20 years. His commercial brand and product design work spans across notable industry pioneers such as Giorgio Armani, Nike Inc., Converse and Hurley. Scott has exhibited his visual art work around the world and most recently in 2012 celebrated solo art exhibitions in New York City and Aspen, CO. He was also named the 2012 Design Alumni of the Year from Penn State University in State College, Pennsylvania.

3 partner services Brand & Product Strategy Global Creative Direction & Brand Storytelling Seasonal Brand & Product Initiatives Product Design (franchise development) Brand Identity Design Product/Brand Graphic Design

4 From Scott Patt helped lead Converse Inc. as the Global Creative Director of Footwear and Sr. Director of Visual Arts Marketing. Notably while at Converse Scott helped to re-ignite Converse and grow the brand from $600M to over $2 billion in 3.5 years. This was was achieved through focused Global Creative Direction, the rebirth of multiple Converse franchises, lead by the Chuck Taylor All Star sneaker and the creation of a Converse Design culture and community of 35 designers who were the brand.

5 In 2008 Converse celebrated it s 100 year anniversary. A Century of stories then til now... FOOTWEAR CREATIVE DIRECTION

6 We focused on Basketball and Rock & Roll. FOOTWEAR CREATIVE DIRECTION

7 We told stories about Music and decades of rebellion. FOOTWEAR CREATIVE DIRECTION

8 And stories about Basketball and boundaries broken. FOOTWEAR CREATIVE DIRECTION

9 We celebrated old rivalries in new ways. (Weapresent campaign created by Anomaly.) FOOTWEAR CREATIVE DIRECTION

10 and we partnered with influencers, collectors and contrarians. FOOTWEAR CREATIVE DIRECTION

11 And made new toys for racqueted rebels. FOOTWEAR CREATIVE DIRECTION

12 Converse x Robert Indiana Where Art has been made Converse was there. We celebrated Genres of Visual Arts and our partnership with iconic Pop Artist Robert Indiana lead the way. FOOTWEAR CREATIVE DIRECTION AND PROJECT LEAD

13 We gave new energy to energy itself. FOOTWEAR CREATIVE DIRECTION

14 Ultimately, The Converse Century Project inspired Connectivity globally (Converse Connectivity campaign created by Anomaly and Converse Brand Design.)

15 1HUND(RED) ARTISTS The worlds largest commercial artist partnership to date. 1HUND(RED) ARTISTS was born to support Project (RED) and help the fight against AIDS, Malaria and Tuberculosis in Sub Saharan Africa. We saved lives through the power of creativity on the most iconic blank canvas in world. The Chuck Taylor All Star. CONCEPT CREATION AND FOOTWEAR CREATIVE DIRECTION

16 It started with 400 artists, a white Chuck, a black Sharpie and a question... What does (RED) and 100 (Converse Century) mean to you? CONCEPT CREATION AND FOOTWEAR CREATIVE DIRECTION

17 It became 1HUND(RED) ARTISTS. Amazing Stories from 100 of the most influential Artists, Musicians, Designers & Creatives from around the globe. CONCEPT CREATION AND FOOTWEAR CREATIVE DIRECTION

18 1HUND(RED) ARTISTS lived in Galleries, Museums, Boutiques and Clubs and it showed up on the feet (and hands) of some pretty attractive people. But most important, 1HUND(RED) ARTISTS saved lives! CONCEPT CREATION AND FOOTWEAR CREATIVE DIRECTION

19 a Scott Patt spent 15 years with innovation leader & Sport pioneer, Nike Inc.. It was Nike s relentless focus on the power of story, invention, and product excellence that helped to shape Scott s personal art and design ethos. From 1997 to 2005 Scott worked across the disciplines of Footwear Design, Apparel Graphics and Brand design within Nike Sportswear, Image Design, Nike Training and Nike Team Sports.

20 Nike Team Sports American Football (Professional and Collegiate) Seasonal Art Direction, concept and creation for game day and Licensed Apparel. DESIGNER

21 Nike Team Sports Brand Identity and Team apparel branding system. The Nike Jock tag branding system is applied across all multi-gender professional and collegiate sports for Nike Branded Apparel. DESIGNER

22 Miscellaneous Nike Global Cross Training Footwear Designs. DESIGNER

23 Air Max Contact designed as off-field trainer for american football. Design featured in American Streamlined design: The World of Tomorrow DESIGNER

24 Fight Club: Nike women s hand crafted martial arts inspired footwear collection. DESIGNER

25 Shox NZ women s and men s winter boot. Durable double weight premium leather with welt seam speed lacing for adjustable fit. DESIGNER

26 The Nike Women of Russian Tennis- Creative Direction and Collection Identity for women s footwear celebrating Nike s relationship with the new era of Russian Tennis stars. DESIGNER

27 The Evolution of Max celebrating the 20th anniversary of Air Max air max 1 air max 180 air max 95 air max 360 The Evolution of Max: Collection Identity and Graphics for limited edition pack celebrating 20 years of Air Max. Exclusively sold at top 25 energy retailers globally. Pack highlights the evolution of the Nike Air Max parodied against the evoltuion of man. Last figure is Nike icon and muse Steve Prefontaine. DESIGNER

28 The Evolution of Max pack: Lasered synthetic and leather Air Max 1, Air Max 180, Air Max 95, and the Air Max 360. DESIGNER

29 The Evolution of Max collection: Epic bag, windbreaker, tee, hat. ( evolution advertising on right. agency unknown) DESIGNER

30 Urban Park: Collection Identity celebrating environmental awareness, it s influence in urban areas and fashion. Recreation of 16th Century Toile pattern using Nike icons. DESIGNER

31 Urban Park: Recreation of Toile pattern using Nike icons John McEnroe, Mia Hamm, Bill Bowerman, Phil Knight and Michael Jordan. DESIGNER

32 Urban Park Toile applied on Classic Nike blazer. DESIGNER

33 At Hurley Scott focused on the Nike Maxim of edit to amplify focusing Hurley s Commercial art & graphics franchise opportunities connected to the brand tenants of Surf, Art & Music as well as its interconnected Visual Arts program.

34 Further dimensionalized, diversified and iterated the Hurley One & Only brand logo for more looks, feels and profit. CREATIVE DIRECTION PRODUCT GRAPHICS

35 Everyone Surfs in their own way. Surf America is a global celebration of the stoke, energy and California dream that is surfing. CREATIVE DIRECTION PRODUCT GRAPHICS

36 Seasonal Printables (apparel graphics) Creative Direction- Established and leveraged foundational brand tenants of surf, music & art for focused seasonal storytelling and inspiration. Identified and drove seasonal big idea merchandising and new franchise opportunities throughout product process. Worked closely with brand creative for holistic aesthetic connectivity. CREATIVE DIRECTION PRODUCT GRAPHICS

37 Established creation of Hurley Seasonal Brand Graphics packages for usage across product and brand applications for cohesive, fresh and relevant commercial opportunities. The seasonal graphics package supplemented existing Hurley corporate branding to create and extend revenue opportunities across genders. (above: innovation explorations of seasonal graphics) CREATIVE DIRECTION PRODUCT GRAPHICS

38 Creative Direction - Select Men s and Women s apparel graphics representing Surf, Music, Art and Style. (SP11-FA12 ) CREATIVE DIRECTION PRODUCT GRAPHICS

39 Exlusive limited edition collection celebrating Surf Art icon Rick Griffin. Unique partnership with Hurley and Converse CREATIVE DIRECTION PRODUCT PARTNERSHIPS

40 Partner and Manager of seasonal art from James Dalek Marshall across select apparel, product, retail and brand applications. CREATIVE DIRECTOR ART PARTNERSHIPS

41 Director and co-curator of H Space Gallery representing Hurely s presence in the visual arts. (pictured clockwise L to R - Dalek s Psyopticblacklightfuzz featuring the Melvins, The Awesome show with Skinner, Bwana Spoons, Martin Ontiveros and Scrappers, Bigfoot and Brandon Boyd s H20 water awareness exhibition.) CREATIVE DIRECTOR ART PARTNERSHIPS

42 Boom is an audio brand dedicated to the action & lifestyle culture of the year old. As a part of the parent company Sound United (Polk Audio, Definitive and BOOM) BOOM s hardware innovation is unparalleled in quality and sound design. Scott Patt Studio was engaged to concept, design and execute a global Ad campaign for the inaugural launch of the BOOM Urchin Bluetooth Speaker in August 2013.

43 The BOOM Urchin Bluetooth Speaker Campaign was created to highlight the innovation and functional benefits of the speaker using irreverent double entendres. The Campaign was executed across print & digital (VICE, Complex, Transworld Skate & Moto) as well as Audio Ads on Spotify and Pandora. SCOTT PATT STUDIO CREATIVE

44 PROJECT 7 (products for good) everyday products that give back to 7 areas for good around the globe.

45 Hired by Project 7 to reimagine their brand & products under the existing mission of everyday products that give back to seven areas for good around the globe Repurposed their products for good slogan as the Brand name. CHIEF CREATIVE OFFICER

46 scott patt studio product partnerships p

47 WEAPONS OF MASS PRODUCTION- Nike x Scott Patt - WOMP Nike seamless lasered dunk collection. Pictured with misc. editorial coverage

48 1HUND(RED) ARTISTS CONVERSE 1HUND(RED) ARTISTS- Converse x Scott Patt ripples of hope.

49 scott patt studio all work copyright scott patt 2013