Brand positioning. Julia Borrebaeck Karolina Sadlowska Vien Yeung Lisa Yang

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Brand positioning. Julia Borrebaeck Karolina Sadlowska Vien Yeung Lisa Yang"

Transcription

1 Brand positioning Julia Borrebaeck Karolina Sadlowska Vien Yeung Lisa Yang

2 Beat your yesterday We run the world Witness the Greatness

3 Competitive Landscape Multi-discipline: Nike, Under Armour Athleisure: Lululemon, Athleta Street Wear: Converse, Vans, New Balance

4 Key competitors and how they position themselves Multi-discipline Athleisure Streetwear Companies Nike, Under Armour Lululemon, Athleta Converse, New Balance, Vans Target People of any age who are hardcore about their workout and want durable, quality wear Predominantly for women between the age of who want to convey a healthy image Young adults who follow trends and want to be perceived as cool and hip Frame of Reference the best brands of sportswear the best fitness inspiration brands the best streetstyle brands Key Benefit with high quality technology with low impact stylish apparel with trendy design Reason to believe that professional athletes choose that you can wear everywhere and any day that makes you look confident

5 Alternative Positioning 1 Target People who want to wear powerful & stylish apparel and shoes. Frame of Reference Benefit Reasons to Believe Multi-discipline: Nike & Under Armour New approach to sportswear Fashion: Designer limited editions Authenticity: Respected history and heritage Interactivity: Internal culture: committed & Versatility: passionate whole outfits Empowering customer: miadidas, campaigns focused on customers different sports men and women

6 Alternative Positioning 2 Target People who want to wear powerful & stylish apparel and shoes. Frame of Reference Benefit Reasons to Believe Athleisure Centric: Lululemon, Athleta... The most versatile brand in athleisure Compared with other athleisure brands, adidas stands out by its versatility: Advanced Utility better quality with advanced material and functional designs exclusively for different sports One stop shop For all people men and women different body shape In all settings indoor, outdoor, water, land, urban, adventure

7 Alternative Positioning 3 Target People who want to wear powerful & stylish apparel and shoes. Frame of Reference Benefit Reasons to Believe Streetwear: Converse, Vans, NB... Cool and more functional Adidas is as cool as other popular streetwears, Converse vs Superstar But they are more functional because: People can wear them at gym/work/social Partnerships with trendy artists and professional players

8 Alternative positionings evaluation Evaluation criteria Multi-discipline: Nike & Under Armour Athleisure centric Streetwear Key benefit New approach to sportswear the most versatile brand in athleisure as cool but more functional CUSTOMER RESONANCE Strategic fit Differentiation Credibility Average score

9 Recommended positioning Target Frame of Reference Benefit Reasons to Believe People who want to wear powerful & stylish apparel and shoes. Multi-discipline: Nike & Under Armour New approach to sportswear Fashion: Interactivity: Authenticity: Designer limited editions Respected history and heritage Versatility: Internal culture: whole outfits committed & different sports passionate men and women Empowering customer: miadidas, campaigns focused on customers adidas Brand positioning statement: For powerful & stylish athletes, adidas is the best brand that offers a new approach to sportswear, because it combines fashion and performance instead of separating them. Competitive landscape Alternative positionings Evaluation Recommendations

10 Positioning recommendation rationale Evaluation criteria Score Rationale Key benefit recap New approach to sportswear - better than Nike & Under Armour Customer resonance Strategic fit Differentiation Credibility Nike and Under Armour are often considered as brands expressing pure athletic performance, clients are looking for alternatives to the usual sportswear choices Very good strategic fit: huge sportswear market in the US, constant increase of the athleisure segment (adidas fashion collaborations), America s fight with obesity, healthy lifestyle Our main differentiating points: emphasis on empowerment, collaborations (partnerships), and fashion; similar technology and offering Impossible to prove but very believable with correct marketing tools

11 Idea 1: Pro Athlete and Celebrity Partnerships Athletes Celebrities Profile Star rookies in basketball, football, and baseball Existing high-profile athletes (eg. Aaron Rogers, James Harden) Female role models with an eye for fashion and some street style Involvement Endorse the Performance line Standard athletic apparel marketing Give them a personality (eg. silly, nice guy, prankster, etc) and make them relatable Participate in causes that both parties care about Create apparel, shoes, and customizable miadidas templates for the Originals line Ideally a long-term partnership Benefits Appeals to American sports-lovers Appeals to women Supports inclusivity

12

13 Idea 2: Designer Limited Editions Designers Online Interactive Goal Collaborate with high-end designers (eg. Jimmy Choo, Louis Vuitton) to create new designs for the Originals line Increase visibility and prove product trendiness and versatility Implementation Have launches in-between fashion weeks to avoid conflict and build hype mid-season Designers create versatile athleisure outfits that can be used for day and weekend wear Customers upload what they did with the look via social media Social Media Challenge: Where was the most unique or absurd place you wore the outfits and got away with it? o Upload submissions to the Adidas website o o Customers vote for their favorites Winners receive trips to fashion week, gift cards, meet & greets Benefits Validates position as the authority for athleisure and street wear trends

14

15 Idea 3: Beat Your Yesterday Campaign Timeline Launch Daily Monthly Yearly Benefits Upload campaign videos to social media and official dedicated website Filmed in major metropolitan cities Follows participants of urban sports, performing arts, activities unique to the area Users upload videos or vlogs of how they beat their yesterday Sport achievements: eg. Won a championship, scored 5 touchdowns, etc. Social achievements: eg. Made a sports facility for the disabled, started a movement to end childhood obesity Personal achievements: eg. Reached your weight loss goal, overcame a fear Users vote on which videos were the most inspirational/impressive. Adidas gives back to that community depending on the achievement. Winners featured in ads and year Gives adidas a localized presence and fulfills noble purpose

16 Footage Credited to: devinsupertramp, lords of gravity, DC Shoes

17 Wrap-Up

18 Thank you!

Creative Brief Logic. Tiffany Clark J451 Winter 04

Creative Brief Logic. Tiffany Clark J451 Winter 04 Creative Brief Logic Tiffany Clark J451 Winter 04 Competition: Adidas currently holds 15 percent of the world s market share for sporting goods, including shoes, apparel and equipment. Our main competitors

More information

Case Study Example: Footloose

Case Study Example: Footloose Case Study Example: Footloose Footloose: Introduction Duraflex is a German footwear company with annual men s footwear sales of approximately 1.0 billion Euro( ). They have always relied on the boot market

More information

Al Nisa Designs. 2 nd Annual Islamic/Modest Fashion Weekend. December 14-17, Beverly Hills California USA

Al Nisa Designs. 2 nd Annual Islamic/Modest Fashion Weekend. December 14-17, Beverly Hills California USA Al Nisa Designs 2 nd Annual Islamic/Modest Fashion Weekend December 14-17, 2017. Beverly Hills California USA Table of Content OVERVIEW HISTORIC BEVERLY HILLS EVENT OUR MISSION & GOAL EXECUTIVE SUMMARY

More information

Case study example Footloose

Case study example Footloose Case study example Footloose Footloose Introduction Duraflex is a German footwear company with annual men s footwear sales of approximately 1.0 billion Euro( ). They have always relied on the boot market

More information

This report examines insights for the fashion. retailing industry in Australia. By compiling top. searches from , we are able to better

This report examines insights for the fashion. retailing industry in Australia. By compiling top. searches from , we are able to better This report examines insights for the fashion retailing industry in Australia. By compiling top searches from 2015-2016, we are able to better understand the consumer behavior during discovery and inspiration.

More information

Sephora Body Care Centers Marketing Plan 2011

Sephora Body Care Centers Marketing Plan 2011 Sephora Body Care Centers Marketing Plan 2011 Table of Contents Part One : STRATEGIC PLANNING 1. Analysis of the Current Situation 2. Achievable Marketing Objectives Part Two : ACTION PLAN 3. Yearly Action

More information

April 18th 2012 ADV 3300: Media Planning Instructor: Hyung-Seok Lee

April 18th 2012 ADV 3300: Media Planning Instructor: Hyung-Seok Lee April 18th 2012 ADV 3300: Media Planning Instructor: Hyung-Seok Lee SITUATIONAL ANALYSIS Company & Industry Industry global sales: $330 billion in 2008. CoverGirl was founded in 1958 by the Noxzema Chemical

More information

Blogger Overview. Emma Corrie Hill

Blogger Overview. Emma Corrie Hill MANAGEMENT Blogger Overview. Emma Corrie Hill Emma is one of our most glamorous influencers. With a background in styling, Emma used her fashion knowledge to create her beauty and fashion, travel and lifestyle

More information

FIVE COPIES OF STYLE BOUTIQUE

FIVE COPIES OF STYLE BOUTIQUE FIVE COPIES OF STYLE BOUTIQUE Nintendo Presents: Style Boutique is a new game which challenges players to run their own fashion store. It combines a love of fashion and creativity with a collection of

More information

INVESTOR DAY Brand Strategy Ingo Wilts Chief Brand Officer. Metzingen August 2, Investor Day 2017 Brand Strategy HUGO BOSS

INVESTOR DAY Brand Strategy Ingo Wilts Chief Brand Officer. Metzingen August 2, Investor Day 2017 Brand Strategy HUGO BOSS INVESTOR DAY 2017 Brand Strategy Ingo Wilts Chief Brand Officer Metzingen August 2, 2017 August 2, 2017 2 Agenda 1 B R A N D P O S I T I O N I N G 2 360 B R A N D E X P E R I E N C E 3 K E Y M E S S A

More information

John Lewis Fashion on the Front Row

John Lewis Fashion on the Front Row John Lewis Fashion on the Front Row Executive summary Through the brave use of a content partnership with a trusted newsbrand, the Guardian, John Lewis became a credible authority in fashion. By the end

More information

Fashion Design: Strand 5. Personal Fashion Characteristics

Fashion Design: Strand 5. Personal Fashion Characteristics Fashion Design: Strand 5 Personal Fashion Characteristics Standards Students will evaluate personal fashion characteristics. Standard 1: Aspects of personal appearance Standard 2: Identify and analyze

More information

Herbal Essences Strategic Message Planner. By Sara Prendergast

Herbal Essences Strategic Message Planner. By Sara Prendergast Herbal Essences Strategic Message Planner By Sara Prendergast Table of Contents 1. Product Summary.3 2. Target Audience. 4 3. Product Benefits.5 4. Current Brand Image 5 5. Ideal Brand Image......6 6.

More information

Ms. Wagemaker Video Worksheet: Swoosh-Inside Nike CRHS

Ms. Wagemaker Video Worksheet: Swoosh-Inside Nike CRHS Instructions: Using headphones, you will watch a video about Nike, and answer questions on this worksheet as you view the video. Read these questions before viewing the video so you know what to listen

More information

Part 5: Shift to fitness-inspired clothing: The athleisure boom in China

Part 5: Shift to fitness-inspired clothing: The athleisure boom in China In Depth China s apparel market Part 5: Shift to fitness-inspired clothing: The athleisure boom in China Asia Distribution and Retail October 2017 Key takeaways With sports activities and regular exercise

More information

Valid from 03/01/18 to 03/31/18. CALVIN KLEIN New Spring Arrivals Up To 40% Off Up to 40% Off. Valid from 03/07/18 to 03/13/18

Valid from 03/01/18 to 03/31/18. CALVIN KLEIN New Spring Arrivals Up To 40% Off Up to 40% Off. Valid from 03/07/18 to 03/13/18 AEROPOSTALE Aero Insider Rewards Buy More, Save More! Valid from 02/16/18 to 03/22/18 ANN TAYLOR FACTORY STORE 20% OFF WHEN YOU OPEN & USE YOUR ANN TAYLOR CARD* Open and use your Ann Taylor Card to enjoy

More information

Dove Communication Audit. In 1957, Unilever, a multinational consumer goods corporation started a new business

Dove Communication Audit. In 1957, Unilever, a multinational consumer goods corporation started a new business In 1957, Unilever, a multinational consumer goods corporation started a new business venture in the luxury personal care marketplace. The company began to distribute the Dove Beauty Bar, a revolutionary

More information

DESIGN-A-BAG ONLINE COMPETITION.

DESIGN-A-BAG ONLINE COMPETITION. DESIGN-A-BAG ONLINE COMPETITION 2017 www.designaccess-fa.com CONTENTS About us Our sponsor Eligibility Judging Prizes Partnership package Target audience Contact us ABOUT DESIGN-A-BAG Design-A-Bag (DAB)

More information

Strategic Message Planner: Kendra Scott Jewelry

Strategic Message Planner: Kendra Scott Jewelry 1) Advertising Goal Strategic Message Planner: Kendra Scott Jewelry Bayli Greer To develop and deliver an effective campaign that introduces the brand itself, by gaining customers that not only wear the

More information

FALL 2017 / SPRING 2018 Prices valid through 3/31/18

FALL 2017 / SPRING 2018 Prices valid through 3/31/18 SOCCER UNIFORMS FALL 2017 / SPRING 2018 Prices valid through 3/31/18 EVERY STYLE FOR EVERY PLAYER CUSTOMIZE YOUR TEAM S LOOK FROM HEAD TO TOE A. GENESIS JERSEY ADULT 8.99 / YOUTH 7.99 Adult sizes S-2XL

More information

New Trends in American Public Diplomacy

New Trends in American Public Diplomacy New Trends in American Public Diplomacy George P. Schultz National Foreign Affairs Training Center August 2003 Dr. R. S. Zaharna American University 9/11 Wake up Call for Public Diplomacy I m amazed that

More information

Color Analysis Color Solutions International

Color Analysis Color Solutions International TREND S/S 19 Color Analysis Color Solutions International The Lifestyle Issue FEATURING Photographer Shanna Dunlap SEASONAL STORIES INSIDE THIS ISSUE Relative Color Popularity A Validation Report MINDFULNESS

More information

Bringing 3D Printing and Innovative Materials to Office Wear

Bringing 3D Printing and Innovative Materials to Office Wear Source: MinistryOfSupply.com Ministry of Supply: Bringing 3D Printing and Innovative Materials to Office Wear Ministry of Supply is a fashion tech firm that creates performance dress shirts by combining

More information

Athleta: How Innovation Can Work With Marketing. Francesca Schorer. Graphic Communication Department. College of Liberal Arts

Athleta: How Innovation Can Work With Marketing. Francesca Schorer. Graphic Communication Department. College of Liberal Arts Athleta: How Innovation Can Work With Marketing Francesca Schorer Graphic Communication Department College of Liberal Arts California Polytechnic State University Winter 2017 i Contents Abstract.... iv

More information

TO STUDY THE RETAIL JEWELER S IMPORTANCE TOWARDS SELLING BRANDED JEWELLERY

TO STUDY THE RETAIL JEWELER S IMPORTANCE TOWARDS SELLING BRANDED JEWELLERY TO STUDY THE RETAIL JEWELER S IMPORTANCE TOWARDS SELLING BRANDED JEWELLERY Prof. Jiger Manek 1, Dr.Ruta Khaparde 2 ABSTRACT The previous research done on branded and non branded jewellery markets are 1)

More information

The Higg Index 1.0 Index Overview Training

The Higg Index 1.0 Index Overview Training The Higg Index 1.0 Index Overview Training Presented by Ryan Young Index Manager, Sustainable Apparel Coalition August 20 th & 21 st, 2012 Webinar Logistics The webinar is being recorded for those who

More information

Craft Photography * 101 E Michigan Ave * Marshall

Craft Photography * 101 E Michigan Ave * Marshall It s that time Your little girl is a senior. You knew this day would come, but are you ever really ready for it? You are going to miss the noisy outbursts, tripping over the shoes in the door way, the

More information

JAY CHIAT AWARDS 2017 #UNCOMMONTHREAD REGIONAL STRATEGY

JAY CHIAT AWARDS 2017 #UNCOMMONTHREAD REGIONAL STRATEGY JAY CHIAT AWARDS 2017 #UNCOMMONTHREAD REGIONAL STRATEGY SUMMARY What do you do when your new multinational retail client asks you to use their proven store launch strategy in Canada, and you determine

More information

S H A R E H O L D E R S M E E T I N G J U N E

S H A R E H O L D E R S M E E T I N G J U N E S H A R E H O L D E R S M E E T I N G J U N E 2 0 1 7 Safe Harbor Statement We caution readers that the forward-looking statements (statements which are not historical facts) in this release are made pursuant

More information

ABERCROMBIE OUTLET Entire Store Buy One, Get One 50% Off Entire Store BOGO 50%

ABERCROMBIE OUTLET Entire Store Buy One, Get One 50% Off Entire Store BOGO 50% ABERCROMBIE & FITCH OUTLET Entire Store Buy One, Get One 50% Off Entire Store BOGO 50% Valid from 02/08/18 to 02/22/18 ABERCROMBIE OUTLET Entire Store Buy One, Get One 50% Off Entire Store BOGO 50% Valid

More information

SMART FASHION EXPLORING HOW TRADITIONAL FASHION PLAYERS CAN ADOPT WINNING PARTS OF THE FAST FASHION MODEL WITHOUT THE FAST

SMART FASHION EXPLORING HOW TRADITIONAL FASHION PLAYERS CAN ADOPT WINNING PARTS OF THE FAST FASHION MODEL WITHOUT THE FAST SMART FASHION EXPLORING HOW TRADITIONAL FASHION PLAYERS CAN ADOPT WINNING PARTS OF THE FAST FASHION MODEL WITHOUT THE FAST Fast fashion has revolutionized apparel by delivering new, highly fashionable

More information

notable celebrities, Zara customers truly hold high opinions of the brand. Overall, Zara seeks to satisfy its consumers by way of providing top- of- t

notable celebrities, Zara customers truly hold high opinions of the brand. Overall, Zara seeks to satisfy its consumers by way of providing top- of- t Zara: Advertising Strategy Evaluation and Development Currently one of the largest retailers in the world, Zara is a fast- fashion retailer that provides moderately priced, yet exceedingly chic and luxurious

More information

Dressing a Brand. Be the Apparel Expert Your Customers Need!

Dressing a Brand. Be the Apparel Expert Your Customers Need! Dressing a Brand Be the Apparel Expert Your Customers Need! Fun Facts One piece of outerwear makes an average of 2,650 impressions! Up to 86% of consumers think more positively about a company after receiving

More information

METRO WASTE AUTHORITY

METRO WASTE AUTHORITY METRO WASTE AUTHORITY Contact: Caroline Arkesteyn, Business Marketing Coordinator APPLICATION SUMMARY To combat plastic bag contamination and pollution in Central Iowa, Metro Waste Authority created the

More information

About the Report. Booming Women Apparel Market in India

About the Report. Booming Women Apparel Market in India About the Report "Booming Women Apparel Market in India" is the new report by that give a rational analysis on the Indian women apparel industry. This report has been made to help the client in analyzing

More information

SAKAGUCHI M E D I A I N F O R M AT I O N

SAKAGUCHI M E D I A I N F O R M AT I O N M E D I A I N F O R M AT I O N CONTENTS contacts page 2 introduction 3 history 3 product range 4 product development 4 highlights 5 community relations 5 media coverage 6 12 CONTACTS SAKAGUCHI Fashion

More information

Score with Premium Athleticwear

Score with Premium Athleticwear Score with Premium Athleticwear Premium Athleticwear Goes Mainstream Up your game by selling fashionable premium athleticwear it s a $97 billion market at retail with crossover appeal for the promotional

More information

MEASURE BESPOKE TAILORED GATEWAY TO HAND GUARANTEE PERFECT FIT CREATE YOUR OWN TAILORING BUSINESS

MEASURE BESPOKE TAILORED GATEWAY TO HAND GUARANTEE PERFECT FIT CREATE YOUR OWN TAILORING BUSINESS GATEWAY TO BESPOKE MEASURE CREATE YOUR OWN TAILORING BUSINESS HAND TAILORED GUARANTEE PERFECT FIT STYLE, SERVICE AND A PERFECT FIT! It isn t until you have had a suit made to measure that you realise just

More information

Designing Systems for Impact. Amina Razvi, Vice President Membership Sustainable Apparel Coalition

Designing Systems for Impact. Amina Razvi, Vice President Membership Sustainable Apparel Coalition Designing Systems for Impact Amina Razvi, Vice President Membership Sustainable Apparel Coalition (SAC) Sustainable Apparel Coalition 1 Our vision is of an apparel, footwear and textile industry that produces

More information

We develop and distribute on international markets modern and sophisticated brands that originate from research and passion for our job.

We develop and distribute on international markets modern and sophisticated brands that originate from research and passion for our job. Company Profile We develop and distribute on international markets modern and sophisticated brands that originate from research and passion for our job. Index 1. Our Story 2. Ownership Storyboard 3. Our

More information

Change Threads is looking for a School

Change Threads is looking for a School Change Threads is looking for a School that is passionate about social justice and ready to make a big impact in the world. 3 Message From Director of Change Threads 4 What is OneSchool? 5 OneSchool Process

More information

ADVANCED DIPLOMA OF BUSINESS BSB60215

ADVANCED DIPLOMA OF BUSINESS BSB60215 ADVANCED DIPLOMA OF BUSINESS BSB60215 BSBADV602 Develop an Advertising Campaign A Johnson & Johnson case study The effectiveness of an advertising campaign Introduction Johnson & Johnson (J&J) is well

More information

INFLUENCE OF FASHION BLOGGERS ON THE PURCHASE DECISIONS OF INDIAN INTERNET USERS-AN EXPLORATORY STUDY

INFLUENCE OF FASHION BLOGGERS ON THE PURCHASE DECISIONS OF INDIAN INTERNET USERS-AN EXPLORATORY STUDY INFLUENCE OF FASHION BLOGGERS ON THE PURCHASE DECISIONS OF INDIAN INTERNET USERS-AN EXPLORATORY STUDY 1 NAMESH MALAROUT, 2 DASHARATHRAJ K SHETTY 1 Scholar, Manipal Institute of Technology, Manipal University,

More information

FOREWORD 04 MISSION 06 MANAGEMENT REPORT 11 SHARE 44 CORPORATE GOVERNANCE REPORT 46 MARKETING 49 CONSOLIIDATED FINANCIAL STATEMENTS 75

FOREWORD 04 MISSION 06 MANAGEMENT REPORT 11 SHARE 44 CORPORATE GOVERNANCE REPORT 46 MARKETING 49 CONSOLIIDATED FINANCIAL STATEMENTS 75 049 FOREWORD 04 MISSION 06 MANAGEMENT REPORT 11 Phase IV Start Better Than Expected 11 General Economic Conditions 12 Phase IV Strategy 13 Business Development in 2006 15 Results of Operations 29 Dividend

More information

BATTLEWIN Apparel and Workwear

BATTLEWIN Apparel and Workwear BATTLEWIN Apparel and Workwear BATTLEWIN Phone Toll Free: 1800 805 502 Fax: (02) 4348 7140 Email: sales@battlewin.com.au Web: OUR RANGE CORPORATE HOSPITALITY WORKWEAR FOOTWEAR HI-VISIBILITY WORKWEAR HEADWEAR

More information

EDITORIAL CATEGORIES. Culture - Restaurants/Bars/Cafes/Events/People/Films. Design - Industrial design/architecture/interiors

EDITORIAL CATEGORIES. Culture - Restaurants/Bars/Cafes/Events/People/Films. Design - Industrial design/architecture/interiors THE VERSATILE GENT ABSTRACT The Versatile Gent aims to become an online source and library for the quintessential modern man. The website will facilitate a bespoke view on current trends in men s style.

More information

bela&co. F A S HION EXPERIEN C E S Dare and book now your Personal Shop Experience in Barcelona from

bela&co. F A S HION EXPERIEN C E S Dare and book now your Personal Shop Experience in Barcelona from bela&co. F A S HION EXPERIEN C E S Dare and book now your Personal Shop Experience in Barcelona from 99 bela&co. 01 02 03 Shop Experience Visagism Study 699 Shop Experience Colour Test 99 Shop Experience

More information

Background. Proenza Schouler: New York based womenswear and accessories brand. Founded in 2002 by Jack McCoullough + Lazaro Hernandez.

Background. Proenza Schouler: New York based womenswear and accessories brand. Founded in 2002 by Jack McCoullough + Lazaro Hernandez. Background Proenza Schouler: New York based womenswear and accessories brand. Founded in 2002 by Jack McCoullough + Lazaro Hernandez. The two designers met while studying at Parsons. Their senior thesis

More information

AEROPOSTALE $5 off any pair of jeans Come shop our new Spring denim! Promotion code:

AEROPOSTALE $5 off any pair of jeans Come shop our new Spring denim! Promotion code: ADIDAS BOGO 50% Off Storewide Enjoy BOGO 50% off storewide through February 20th, 2018. Valid from 01/23/18 to 02/20/18 AEROPOSTALE $5 off any pair of jeans Come shop our new Spring denim! Valid from 01/22/18

More information

Objective THE JIMMY MCDANIELS FOUNDATION

Objective THE JIMMY MCDANIELS FOUNDATION freelancer This book is divided up into the different titles in which I have been labeled as a designer. So we start out with Jelise Roberts the Freelancer. Outside of my job, I have gained a lot of experience

More information

BALMAIN. By: Karine St-Amand. Nikita Yogeshkumar Shah. Jeanelle Perez. Kristen Larizza. Hiba Al-Zaidi. For: Anne Cramer FASH 119 ONC HUMBER COLLEGE

BALMAIN. By: Karine St-Amand. Nikita Yogeshkumar Shah. Jeanelle Perez. Kristen Larizza. Hiba Al-Zaidi. For: Anne Cramer FASH 119 ONC HUMBER COLLEGE BALMAIN H&M By: Karine St-Amand Nikita Yogeshkumar Shah Jeanelle Perez Kristen Larizza Hiba Al-Zaidi For: Anne Cramer FASH 119 ONC HUMBER COLLEGE PART A THE 4 P S BALMAIN 1) PRODUCT Good Balmain Paris

More information

YOUR PERSONAL STYLE AND IMAGE STATEMENT WORKSHEET

YOUR PERSONAL STYLE AND IMAGE STATEMENT WORKSHEET YOUR PERSONAL STYLE AND IMAGE STATEMENT WORKSHEET ello, I m Robin Fisher and I have loved fashion, image and style my entire life. I truly believe that any individual regardless of their size, shape or

More information

Inspired by the clean, geometric architecture within the city that never sleeps. Makeup United

Inspired by the clean, geometric architecture within the city that never sleeps. Makeup United ABOUT ABSOLUTE NEW YORK was founded in 2014 by Alex Chung, a seasoned entrepreneur with years of experience in multiple facets of the beauty industry. He had an atypically colorful upbringing that ultimately

More information

The Global Footwear Market: Athletic and non-athletic Shoes

The Global Footwear Market: Athletic and non-athletic Shoes The Global Footwear Market: Athletic and non-athletic Shoes August 2009 Packaged Facts 11200 Rockville Pike Rockville, Maryland 20852 800.298.5294 t 240.747.3095 f www.packagedfacts.com This page intentionally

More information

THIRD ANNUAL HAIR COLOR COMPETITION 20 ANNIVERSARY EDITION

THIRD ANNUAL HAIR COLOR COMPETITION 20 ANNIVERSARY EDITION 2018 THIRD ANNUAL HAIR COLOR COMPETITION 20 ANNIVERSARY EDITION TH COMPETITION OVERVIEW INTRO TO COMPETITION PRIZES Paul Mitchell invites you to Color Outside the Lines and show off your hair-coloring

More information

feel great, look great, play well

feel great, look great, play well feel great, look great, play well Game Clothing brings function, fashion & form to the uniform industry Nationwide for Uniform Co-ordinators, Sporting Organisations, Clubs, Associations, Private & Public

More information

MISS AUCKLAND CUSTOM CULTURE & TATTOO 2017 ENTRY FORM

MISS AUCKLAND CUSTOM CULTURE & TATTOO 2017 ENTRY FORM MISS AUCKLAND CUSTOM CULTURE & TATTOO 2017 ENTRY FORM The following information serves as an official application for entry into the third annual Miss Custom Culture and Tattoo competition. The Auckland

More information

CHEMICAL PEELS: UNDERSTANDING THE BASICS* SANITAS PRODUCT KNOWLEDGE TRAINING. Amy Roberts, LE, Director of Education - Sanitas Skincare

CHEMICAL PEELS: UNDERSTANDING THE BASICS* SANITAS PRODUCT KNOWLEDGE TRAINING. Amy Roberts, LE, Director of Education - Sanitas Skincare November 2017 11/6 CHEMICAL PEELS: UNDERSTANDING THE BASICS* 10:00 AM - 3:00 PM 11/7 SANITAS PRODUCT Amy Roberts, LE, Director of Education - Sanitas Skincare 10:00 AM - 3:00 PM 11/9 OPEN STUDENT DAY:

More information

FAST RETAILING a modern Japanese company and proud owner of the UNIQLO brand - inspires the world to dress casual.

FAST RETAILING a modern Japanese company and proud owner of the UNIQLO brand - inspires the world to dress casual. a modern Japanese company and proud owner of the UNIQLO brand - inspires the world to dress casual. I am Tadashi Yanai, the Chairman and CEO of. I would like to share with you my thoughts on where I see

More information

Natasha Janic, Jaymie Polet, Ashley Reynolds, Bria Smith

Natasha Janic, Jaymie Polet, Ashley Reynolds, Bria Smith Natasha Janic, Jaymie Polet, Ashley Reynolds, Bria Smith Public Relations Situation/Issue Analysis Made in America Luxury Eyewear Brand Awareness Craftsmanship Chicago Pride Chicago Pride Campaign Objectives

More information

Content Calendar & Strategy Plan

Content Calendar & Strategy Plan Content Calendar & Strategy Plan December 2016 Contents Luna Sandals Introduction... 3 Company Overview... 3 Audience... 3 Platforms... 4 Recommended Platforms... 4 Platform Demographics... 4 Calendar

More information

AEROPOSTALE $5 off any pair of jeans Come shop our new Spring denim! Promotion code:

AEROPOSTALE $5 off any pair of jeans Come shop our new Spring denim! Promotion code: ADIDAS BOGO 50% Off Storewide Enjoy BOGO 50% off storewide through February 20th, 2018. Valid from 01/23/18 to 02/20/18 AEROPOSTALE $5 off any pair of jeans Come shop our new Spring denim! Valid from 01/22/18

More information

Nike and Ford Caught in Crossfire Escrito por bouton02-25/01/ :42

Nike and Ford Caught in Crossfire Escrito por bouton02-25/01/ :42 Nike and Ford Caught in Crossfire Escrito por bouton02-25/01/2017 08:42 Nike and Ford Caught in Crossfire nike free 4.0 flyknit and Reebok in addition obviously our opponents which are trying to make the

More information

GRAPHIC DESIGN PORTFOLIO

GRAPHIC DESIGN PORTFOLIO GRAPHIC DESIGN PORTFOLIO an old friend from high school AcneFree hasn t changed their visual identity for quite some time, so it was a no-brainer for me and two of my classmates to give the packaging a

More information

THE MISSION. Natasha Pearlman, Editor-in-Chief

THE MISSION. Natasha Pearlman, Editor-in-Chief MEDIA PACK THE MISSION The most exciting, stylish, luxurious, innovative and agenda-setting brand, for the women changing it all. We re where you start your conversation, we re compulsive, we re suprising,

More information

My BASICS. Denim, Denim, Denim

My BASICS. Denim, Denim, Denim My BASICS Denim, Denim, Denim That s right this section is a big one for me! I love denim from the bottom of my heart. Growing up in Southern California, it was pretty much a given that denim was the fabric

More information

Conscious Actions Highlights 2015

Conscious Actions Highlights 2015 WELCOME Conscious Actions Highlights 2015 We think H&M s approach, which seeks to improve the lives of workers and their children across a comprehensive range of issues involving the supply chain and beyond,

More information

EXHIBITING AT THE WINTER ART & ANTIQUES FAIR, OLYMPIA 2016

EXHIBITING AT THE WINTER ART & ANTIQUES FAIR, OLYMPIA 2016 EXHIBITING AT THE WINTER ART & ANTIQUES FAIR, OLYMPIA 2016 The Winter Art & Antiques Fair, Olympia is considered one of the most important events in the autumn fair calendar and the only one of its calibre

More information

ERGO Styling Tools Education Curriculum

ERGO Styling Tools Education Curriculum ERGO Styling Tools Education Curriculum INTRO TO ERGO OUR STORY Since 1994, ERGO Styling Tools has been considered the first stop for stylists, salons and hair care companies seeking leading edge hairstyling

More information

The Professional Make-up Artists of Finland Suomen maskeeraajat ry, S.M.Y.

The Professional Make-up Artists of Finland Suomen maskeeraajat ry, S.M.Y. Greetings! The Professional Make-up Artists of Finland invites you to take part in the annual Finnish Make-up and Body Painting Championships. Here is the information package needed for the competition.

More information

OBJECTIVE & STRATEGY STRATEGY OBJECTIVE

OBJECTIVE & STRATEGY STRATEGY OBJECTIVE Kyle Rush VIS9 OBJECTIVE & STRATEGY STRATEGY OBJECTIVE will bring a bold and new experience to the music lover who enjoy exploring new music. will be engaging and unexpected. We want our site to stand

More information

Global Millinery Market Research Report 2021

Global Millinery Market Research Report 2021 Published on Market Research Reports Inc. (https://www.marketresearchreports.com) Home > Global Millinery Market Research Report 2021 Global Millinery Market Research Report 2021 Publication ID: QYR071608112

More information

Natural Fiber General Rules and Guidelines

Natural Fiber General Rules and Guidelines Natural Fiber General Rules and Guidelines OVERVIEW The 4-H Fashion Show is designed to recognize 4-H members who have completed a Clothing and Textiles project. The following objectives are taught in

More information

What if the products you buy could create social change?

What if the products you buy could create social change? What if the products you buy could create social change? Our mission TO DISRUPT THE CYCLE OF VIOLENCE THAT LIMITS AT-RISK YOUTH By creating cool handcrafted products that generate employment By developing

More information

COSMETICS EDITION MAY

COSMETICS EDITION MAY COSMETICS EDITION MAY ANALYSIS BY CHRISTINA GOSWILLER & MERISSA REN TRIBE DYNAMICS 2 EMV Earned Media Value EMV is Tribe Dynamics prescribed metric referring to the quantifiable dollar amount assigned

More information

Analysis of Magazines Summary Worksheet

Analysis of Magazines Summary Worksheet Title VOGUE May 2017 Background information publisher, genre etc. Publisher: Conde Nast; editor: Alexandra Shulman; published in the UK since 1917 Luxury fashion magazine; available as print and digital

More information

Global Handbags Market Report

Global Handbags Market Report Global Handbags Market Report ---------------------------------------------------- 2013 Executive Summary Premium handbags and accessories is one of the fastest growing segments in the overall luxury market.

More information

01/16/18 to 01/28/18. AEROPOSTALE $5 off any pair of jeans Come shop our new Spring denim! Valid from 01/22/18 to 03/04/18. Promotion code:

01/16/18 to 01/28/18. AEROPOSTALE $5 off any pair of jeans Come shop our new Spring denim! Valid from 01/22/18 to 03/04/18. Promotion code: VIP Savings Passport Enjoy premium savings at your favorite stores: The VIP Savings Passport is now digital! 02/01/17 to 01/31/18 BUY JCPENNEY GET A $10 VISA SIMON GIFTCARD Buy at least $50 worth of JCPenney

More information

HKTDC Hong Kong Gifts & Premium Fair April 2012 Interesting Products from Exhibitors

HKTDC Hong Kong Gifts & Premium Fair April 2012 Interesting Products from Exhibitors HKTDC Hong Kong Gifts & Premium Fair 2012 27 30 April 2012 Interesting Products from Exhibitors Photo download: http://202.64.102.92/hktdc/download.php?fid=_phpsmngrr Photo & Exhibitors Information Highlights

More information

Proenza Schouler. PR proposal

Proenza Schouler. PR proposal Proenza Schouler London Flagship Store Launch PR proposal Clemence GRELIER MA Public Relations Fashion PR Table of Content About Proenza Schouler I/Retail Concept 1. What 2. Where II/Target Audience 1.

More information

Hair Cuttery Class Descriptions

Hair Cuttery Class Descriptions Great Professional Stylist (GPS) GPS Hair Cuttery Class Descriptions This class is high energy and fast paced, so put on your seat belt and get ready for an exciting ride! Learn how to make money at Hair

More information

REACTION LO REACTION REFEREE OFFICIATING FOOTWEAR

REACTION LO REACTION REFEREE OFFICIATING FOOTWEAR REACTION LO (WIDTH D) 7335-0101 MSRP: $54.99 WEIGHT: 12.8 ounces WIDTH: D, EE With its wear-resistant, easily polished 100% genuine leather construction, the REACTION LO is a great call for the officiating

More information

Premium Detailing On The New Nike Roshe Two Leathe Escrito por bouton02-25/01/ :39

Premium Detailing On The New Nike Roshe Two Leathe Escrito por bouton02-25/01/ :39 Premium Detailing On The New Nike Roshe Two Leathe Escrito por bouton02-25/01/2017 09:39 Premium Detailing On The New Nike Roshe Two Leather The nike roshe run london Leather returns in a new colorway

More information

Motives Retail Brand Introduction2013 prepared by Patrice Hale RETAIL BRAND INTRODUCTION

Motives Retail Brand Introduction2013 prepared by Patrice Hale RETAIL BRAND INTRODUCTION Motives Retail Brand Introduction2013 prepared by Patrice Hale RETAIL BRAND INTRODUCTION MOTIVES Cosmetics Motives by Loren Ridinger, through revolutionary, cuttingedge technology, is a world leader in

More information

About Us. Since its launch in 2009 as the Middle East s first online magazine, Savoir Flair has stayed at the forefront of fashion in the region.

About Us. Since its launch in 2009 as the Middle East s first online magazine, Savoir Flair has stayed at the forefront of fashion in the region. 2016 MEDIA KIT About Us Since its launch in 2009 as the Middle East s first online magazine, Savoir Flair has stayed at the forefront of fashion in the region. Savoir Flair is the expert curator of style,

More information

2013 INVESTOR DAY JUNE 11, 2013

2013 INVESTOR DAY JUNE 11, 2013 Steve Rendle - VF Corporation - Group President - Outdoor & Action Sports Americas Good morning, everybody. How are you? I have noticed there's a lot of BlackBerry and iphone activity going on. So I'm

More information

The Sustainable Future of the Fashion Industry

The Sustainable Future of the Fashion Industry Dominican University of California Dominican Scholar Scholarly & Creative Works Conference 2017 Scholarly and Creative Works Conference 2017 Apr 20th, 5:35 PM - 6:00 PM The Sustainable Future of the Fashion

More information

INSPIRED BEAUTY HEADLINES. Ps 90:17

INSPIRED BEAUTY HEADLINES. Ps 90:17 INSPIRED BEAUTY HEADLINES Ps 90:17 and let the beauty of the Lord our God be upon us, and establish the work of our hands for us; yes, establish the work of our hands. Happy 2017!!! As we begin the New

More information

Global Breast Implants Market Analysis and Forecast

Global Breast Implants Market Analysis and Forecast Global Breast Implants Market Analysis and Forecast 2016 2022 Global Breast Implants Market Analysis and Forecast 2016 2022 BioPortfolio has been marketing business and market research reports from selected

More information

Defining a life of sport and style

Defining a life of sport and style MEDIA KIT 2017 Defining a life of sport and style The world s no.1 digital polo lifestyle magazine WWW.THEPOLOPROJECT.COM.AU Introduction The Polo Project presents polo as a vibrant luxury medium - modernizing

More information

ENTRY TERMS AND CONDITIONS 2017 CITY OF WHYLLA ART PRIZE

ENTRY TERMS AND CONDITIONS 2017 CITY OF WHYLLA ART PRIZE 2017 CITY OF WHYLLA ART PRIZE ENTRY TERMS AND CONDITIONS Established by the Whyalla Arts Council in 1972, the Whyalla Art Prize was initially designed to promote emerging artists; since this time the prize

More information

Clothesline Textile Diversion Program Opportunities for collaboration. diabetes.ca BANTING ( )

Clothesline Textile Diversion Program Opportunities for collaboration. diabetes.ca BANTING ( ) Textile Diversion Program Opportunities for collaboration diabetes.ca 1-800-BANTING (226-8464) Who we are and what we do Clothesline has been collecting gently used clothing in support of the Canadian

More information

The Growing Niche Market of Plus-Size Apparel. Topic Area: Other Areas of Social Science. Presentation Format: Poster

The Growing Niche Market of Plus-Size Apparel. Topic Area: Other Areas of Social Science. Presentation Format: Poster The Growing Niche Market of Plus-Size Apparel Topic Area: Other Areas of Social Science Presentation Format: Poster Delana Foster, Undergraduate Student Department of Marketing and Management The University

More information

An introduction to our most important customer the S.M.A.R.T. girl!!

An introduction to our most important customer the S.M.A.R.T. girl!! getting to know the S.M.A.R.T. girl An introduction to our most important customer the S.M.A.R.T. girl The S.M.A.R.T. girl is our filter for all decisions, so it is very important that every associate

More information

GO ALL OUT FOR YOUR GO- TO PERSON Go all out for your go-to person on Administrative Professionals Day with a SImon Giftcard

GO ALL OUT FOR YOUR GO- TO PERSON Go all out for your go-to person on Administrative Professionals Day with a SImon Giftcard BUCKLE Buckle Guest Loyalty Earning is Easier than ever! Valid from 08/30/16 to 02/28/19 GO ALL OUT FOR YOUR GO- TO PERSON Go all out for your go-to person on Administrative Professionals Day with a SImon

More information

From fiber to apparel: closing loops along the value chain Robert van de Kerkhof, Chief Commercial Officer. Fashion Summit HK, 7 th September 2017

From fiber to apparel: closing loops along the value chain Robert van de Kerkhof, Chief Commercial Officer. Fashion Summit HK, 7 th September 2017 From fiber to apparel: closing loops along the value chain Robert van de Kerkhof, Chief Commercial Officer Fashion Summit HK, 7 th September 2017 Fashion industry has a great growth potential Source: McKinsey

More information

FASHION MERCHANDISING AND DESIGN

FASHION MERCHANDISING AND DESIGN FASHION MERCHANDISING AND DESIGN CAREER OPPORTUNITIES ABOUND IN FASHION! The industry is large and growing because Americans spend a respectable amount of their budget on clothing. Fashion is everywhere,

More information