Refreshing COLOR. Travelers BEAUTY. Prom Easy. Brocato. Updo essentials & tips. Style & finish must-haves, beach-friendly basics and getaway minis
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1 BEAUTY Volume 3, Issue 3 May - June 2013 Prom Easy Updo essentials & tips Brocato Travelers Style & finish must-haves, beach-friendly basics and getaway minis Refreshing COLOR
2 Be Brocato Easy: Guests love to keep their styling options easy. Offer them products that allow them to create multiple looks, and can been added or subtracted. Whether taking it high with modern twists & updos or keeping the look fresh & casual, Brocato s stylers are the beautiful choice. Style Easy - Buy 1, Get 1 FREE! These are the easy-to-use, got-to-have prep & style products that make everyone s hair life easier (and more beautiful!) Detangle Conditioning Spray, 8.5 oz. Curlinterrupted Keratin Protein Spray, 4 oz. Saturation Leave-In Conditioner, 8.5 oz. Back to the Beach Texturizing Mist, 4 oz. Holdon Styling Gel, 8.5 oz. NOW BUY 1, GET 1 FREE SAVE 50%! SUGG. RETAIL: BUY 1, GET 1 OF EQUAL OR LESSER VALUE FREE Swim Easy Peppermint Scrub Purifying Shampoo, 10 oz. Detangle Conditioning Spray, 8.5 oz.
3 From Updo to Travel Updo Easy Powerfix Firm Holding Spray, 8.5 oz. Shimmer Gold Spray, 4.3 oz. Shimmer Platinum Spray, 4.3 oz. Brocato Updo Tips Guide Packed in a Brocato signature mesh tote. Prom Easy Cloud 9 Lip Gloss & Perfume Wand Shimmer Platinum Spray, 1 oz. Maximum Hold Hair Spray, 2 oz. Beautifully packed in our Brocato signature wristlet. Travel Easy Cloud 9 Miracle Repair Shampoo, 2 oz. Cloud 9 Miracle Repair Treatment, 2 oz. Back to the Beach Texturizing Mist, 4 oz. Actives Restorative Hair Infusion, 1 oz. Maximum Hold Hair Spray, 2 oz. Packed for a quick getaway in our Brocato signature mini tote.
4 2013 Updos... made easy! Preparation is the most important step in dressing long hair. Before attempting to create an updo, it is essential to make sure the hair has been properly cleansed and conditioned with your favorite Brocato shampoo and Brocato treatment. Select firm holding Brocato Styling products to set the hair, either a wet set, or curling iron set. Once the hair has been prepared, it is time to decide the style and shape that will provide the optimum fashion forward look for your client. Brocato Shimmer Spray adds the final touch of up-town glitz! As with any work of art, all the Principles of Design apply: Movement, Unity, Harmony, Variety, Balance, Emphasis, Contrast, Proportion, and Pattern. Movement is the path the viewer's eye follows throughout the design. Movement is caused by using all elements to guide the eyes throughout the design. It should flow. You control what is seen and how people see it, much like a path leading across the page to the item you really want to be the focal point. Is the hair flowing up, back, off to the side or down? Unity is the wholeness that is achieved through the effective use of the elements and principles of design. The arrangement of elements and principles creates a feeling of completeness. Harmony is achieved in a design by using similar elements throughout the design; Harmony gives an uncomplicated, visually satisfying look. Variety uses different forms, textures, and colors. The differences, which give a design visual and conceptual interest: notably use of contrast, emphasis, proportion and color. Balance is arranging elements so that no one part overpowers, or seems heavier than any other part. The three different kinds of balance are: 1. Symmetrical balance is when both sides of the design, if split down the middle, appear to be the same. 2. Asymmetrical balance is the balance that does not weigh equally on both sides. 3. Radial balance is equal in distance from the middle. Radial balance can be difficult to achieve depending upon the type of style and if not the same, will appear untidy. Emphasis is the point of attraction, dominance or focal point in the design. It s what draws the attention. The emphasis or focal point stands out among other shapes, lines, and details. There are 3 main areas to place the focal point on the head. 1. Top and/or frontal area center or off to one or both sides 2. Crown/above occipital center or off to one or both sides 3. Nape/below the occipital center or off to one or both sides Contrast uses elements that conflict with one another to create contrast. Often, contrast is created using texture, complementary colors or extremely light and dark values. Proportion is a measurement of the size and quantity of elements within a design. Is it proportionate to the person wearing it? The face shape and body size of the individual should enhance the design. Pattern and Rhythm is consistency and repetition with textures, colors, lines and shapes. Repetition with variation is interesting, too much variation is amateurish, lack of variation can become monotonous. BEAUTY NEWS & VIEWS Register on our Facebook page for the Brocato e-newsletter.
5 is finally here... and the Brocato Guest is going places! Light breezes, picture-perfect skies, and sunny days mean your guest is doing more. With prom night right around the 2013Spring corner and the great outdoors beckoning, she is looking for how to do it all easily. Now is the time to show her how to take her look to the next level with products that easily up the style quotient! Our Updo stylers offer your guests exceptional ways to enjoy Brocato favorites and... get a stylish bag at a beautiful price. 1) Guests love to show off their new do, upping the look with sparkle and keeping it perfect through the night. Show her how to shine brilliantly with Shimmer Sprays in Gold or Platinum! Help her keep the look with our non-aerosol Powerfix Firm Holding Spray. How to change up? Discuss tips that she can do at-home, and have her work it in your chair (our Updo Tips sheet will come in handy!) 2) The big day is finally here it s Prom Night! Our on-the-town trio, beautifully paired with our signature red wristlet, guarantees that prom night will be one where she ll shine softly with our Shimmer Platinum Spray. Her updo will keep from dusk to dawn with Maximum Hold Hair Spray. The added extra our Cloud 9 Lip Gloss and Perfume Wand is her perfect party companion. Your guest will look as beautiful as she feels. 3) Do your guests ask for products that can pack in-a-flash and take on the road? Are they looking for a can t-miss group to go from wash & wear to keeping hair looking its best? Show off our easy-does-it travelers our Cloud 9 Shampoo and Treatment, Back to The Beach Texturizing Mist, Actives Restorative Hair Infusion and Maximum Hold Hair Spray will all take her places beautifully. Brocato Network Education Webinar Schedule 2013 Monday, May 13, 1:00 pm Central Time Topic: Prom Easy, Updos Monday, June 10, 1:00 pm Central Time Topic: Color Refreshers Monday, July 8, 1:00 pm Central Time Topic: Brocato Supersilk If you are not receiving invitations to our Webinars, visit us on Facebook and select the Brocato News tab to register for our Newsletter and Webinar Annoucements.
6 A New Vision of Color It s Brocato Color Project Luminous. Alluring. Radiant. Featuring a phenomenal innovation that delivers ammonia-free brilliance and intense shine. AMP Technology zero-lift color that s gentle, vibrant and fresh. (Amino Methyl Propanol) 5 oz. BUY 12 DEMI, (your choice) GET 12 Color Refresher Bottles FREE BUY 8 DEMI, (your choice) GET 1 Constructor Deep Repair FREE 32 oz BROCATO Minneapolis, MN USA Brocato UK: Northampton, NN6 7PD, UK, Prices Subject to Change Brocato March-April 2013 Promotions Available While Supplies Last # Visit us on Facebook
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