HAIR COLOR THE NEW STANDARD IN PROFESSIONAL BEAUTY CRAFT. P-to-P FOR PROFESSIONALS CREATED BY PROFESSIONALS

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1 BEAUTY CRAFT Partnering with professional salons and spas in the Midwest since 1928 march april 2017 THE NEW STANDARD IN PROFESSIONAL HAIR COLOR P-to-P CREATED BY PROFESSIONALS FOR PROFESSIONALS

2 Dear Salon Partners, We are very excited to introduce to you and the beauty industry a revolution in hair color. BIG haircolor will give salons a brand new outlook on how they approach color and run their businesses. BIG haircolor will allow colorists to process color in half the time. BIG hair color will provide the colorist and customer with the safest hair color available today. BIG hair color will be a tool to help salons become more profitable in 2017 by cutting your color costs up to 60% per year. We invite you to learn more about this new technology in hair color at one of our Intro to BIG Seminars or through one of our distributor salon consultants in your area. We look forward to the opportunity to share this exciting breakthrough that can transform your business. Sincerely, Adam Wexler and Ian Wexler Co-Owners of Beauty Craft PROFESSIONAL HAS RESPECT FOR 4 TIME EFFICIENCY Our products are created to achieve the best results in the least amount of time possible. 4 HEALTHINESS Enhancing the beneficial qualities while reducing to a minimum any adverse effects our products may have on the person or on the environment. 4 PROFESSIONALISM NO compromise on using the best ingredients to achieve superior professional results. 4 ECONOMY The average cost per salon application of our superior technology products is equal, if not less expensive, to market competitors of the same performance level. 4 SUSTAINABILITY Our large packaging formats do not equate to discount! Rather, our intention is Ecological, less waste, less environmental impact and more convenience with stock management beautycraft.com

3 TRY OUT THE SMALL BOX OF BIG 5NATURALS 1 Big Oxy Butter 10 Volume 3000ml / oz. 1 Big Super Sonic PRO.COLOR ml / 6.76 oz. 1 Big Super Sonic PRO.COLOR ml / 6.76 oz. 1 Big Super Sonic PRO.COLOR ml / 6.76 oz. 1 Big Super Sonic PRO.COLOR ml / 6.76 oz. 1 Big Super Sonic PRO.COLOR ml / 6.76 oz. PLUS 1 Big Super Sonic PRO.COLOR Brochure Complete with Photographic Color Chart How to Use Directions and Q&A Section 1 Brochure Big Oxy Butter 1 Brochure Big Color Direct 1 Brochure Big Blue & Cream Bleach 1 Brochure Big Backbar $99.00 Salon Value $ PROFESSIONAL TRY OUT THE SMALL BOX OF BIG 4BLONDES1RED 1 Big Oxy Butter 40 Volume 3000ML oz. 1 Big Super Sonic PRO.COLOR ml / 6.76 oz. 1 Big Super Sonic PRO.COLOR ml / 6.76 oz. 1 Big Super Sonic PRO.COLOR ml / 6.76 oz. 1 Big Super Sonic PRO.COLOR ml / 6.76 oz. 1 Big Super Sonic PRO.COLOR ml / 6.76 oz. PLUS 1 Big Super Sonic PRO.COLOR Brochure Complete with Photographic Color Chart How to Use Directions and Q&A Section 1 Brochure Big Oxy Butter 1 Brochure Big Color Direct 1 Brochure Big Blue & Cream Bleach 1 Brochure Big Backbar $99.00 Salon Value $ TRY OUT THE BIG BLUE BLEACH SUPER SONIC LIFT APPLICATIONS, BRIGHTLIGHTS, WHITELIGHTS, HIGHLIGHTS & PLATINUMS 1 Big Blue Bleach 5000gm / oz. 1 Big Oxy Butter 30 Volume 3000ml / oz. 1 Big Oxy Butter 40 Volume 3000ml / oz. PLUS 1 Big Super Sonic PRO.COLOR Brochure Complete with Photographic Color Chart How to Use Directions and Q&A Section 1 Brochure Big Oxy Butter 1 Brochure Big Color Direct 1 Brochure Big Blue & Cream Bleach 1 Brochure Big Backbar $ Salon Value $ BIG Professional is available in IA, IL, MN, NE, ND, SD, WI. MARCH APRIL

4 BRAND NEW TO BEAUTY CRAFT You re not allowed to smoke in the salon, so why would you perform a formaldehyde-based smoothing treatment? I have been waiting a long time for a formaldehyde-free keratin treatment that delivers high quality, beautiful results without any harmful ingredients and doesn t require the use of special ventilation or masks. Cezanne not only accomplishes that, but it actually improves the condition of the hair over time. Kattia Solano Owner of Butterfly Studio Salon NEW DOOR OPENER $ SALON VALUE $ PURCHASE 1 Classic Keratin Smoothing Treatment Liter 1 Express Keratin Smoothing Treatment 10 oz. 1 Clarifying Shampoo Liter 12 Perfect Moisture Shampoo 8.5 oz. 12 Perfect Moisture Conditioner 8.5 oz. 1 Perfect Moisture Shampoo Liter 1 Perfect Moisture Conditioner Liter 8 Root Blast 9 oz. 8 Working Hairspray 9 oz. RECEIVE FREE 4 Leave-In Crème Conditioner 4 oz. 4 Leave-In Spray Conditioner 4 oz. 4 Perfect Finish Thermal Protectant Spray 2 oz. 4 Root Blast 9 oz. 4 Working Hairspray 9 oz. 1 Merchandising Kit Like no other. We wanted to offer the safe alternative. We decided that our employees and clients health was most important. Scott Missad CEO of Gene Juarez AS SEEN IN CEZANNEHAIR.COM Cezanne is available in IA, IL, MN, NE, ND, SD, WI. 4 beautycraft.com

5 Get the Body You Really Want, Without the Workout. INTRODUCING LIQUID Dust A body-building spray that quickly dries into a weightless and workable hair elixir that continuously delivers volume, texture and hold like never before. PARAMOUNT BUSINESS 1 Enjoy two days of interactive management training led by industry veterans Andrew Dale, UNITE Founder & CEO, and David Drew, Business Consultant, with a focus on: Your Business as a Brand Building and Retaining a Strong Team Systems, Structures and Policies Creating Optimum Profitability And More Body Boot Camp Pack BUY 5, GET 1 FREE! * LIQUID Dust 4 oz. $67.50 *Includes Merch Kit Andrew Dale UNITE Founder & CEO David Drew Industry Business Consultant APRIL 30 TH & MAY 1 ST, AM - 5PM Both Days $400 Ticket Price APRIL ONLY SPEND $500 ON ONE ORDER GET 24 FREE 7SECONDS Detangler Promo* *1-oz. 7SECONDS Detangler One time offer. While supplies last. Unite is available in IA, MN, NE, ND, SD, WI. OR MAKE IT A DOUBLE Become A UNITE Diamond Salon & Receive Double the Perks GET 48 FREE + Earn 66% More Backbar Rewards Ask your salon coach for more details. Coffee, light breakfast, & lunch provided both days OLYMPIC HILLS GOLF COURSE The Olympic Room Mt Curve Rd, Eden Prairie, MN For more information or to reserve a seat please contact your DSC or visit UNITEHAIR.COM MARCH APRIL

6 SPRING 2017 Love is in the air with the newest promotion by Moroccanoil! Featuring bestselling Shampoo & Conditioner duos plus free travel products in a limited edition cosmetic case! REPAIR 1 Moisture Repair Shampoo 8.5 oz. 1 Moisture Repair Conditioner 8.5 oz. 1 FREE Moroccanoil Treatment.85 oz. 1 FREE Limited Edition Cosmetic Case $24.50 Salon Value $32.00 #7512 CURL 1 Curl Enhancing Shampoo 8.5 oz. 1 Curl Enhancing Conditioner 8.5 oz. 1 FREE Curl Defining Cream 2.53 oz. 1 FREE Limited Edition Cosmetic Case $28.50 Salon Value $35.00 #7514 HYDRATION 1 Hydrating Shampoo 8.5 oz. 1 Hydrating Conditioner 8.5 oz. 1 FREE Luminous Hairspray Strong 2.3 oz. 1 FREE Limited Edition Cosmetic Case $23.50 Salon Value $28.50 #7513 STYLIST PROMOS Moroccanoil is celebrating the passion and dedication of hairstylists with two new stylist-exclusive promos and fantastic product savings! Get your limited-edition bag and bundle while supplies last. *All products for professional use only CITY SLEEKER 1 Moroccanoil Treatment 6.8 oz. 1 Smoothing Lotion 10.2 oz. 1 Root Boost 8.5 oz. 1 Volumizing Mousse 8.5 oz. 1 Dry Texture Spray 5.4 oz. 1 Luminous Hairspray Medium 10 oz. 1 Heat Styling Protection 8.5 oz. 1 Titanium Ceramic Hairstyling Iron 1 Ceramic Paddle Brush 1 New Carryall Stylist Bag $ Salon Value $ #7515 OUTSHINE THE REST For a limited time, get 25% more Moroccanoil Treatment & Moroccanoil Treatment Light for free! (Special Edition 4.23 oz. for the price of 3.4 oz.) CHOOSE FROM #7119 Regular Treatment 4.23 oz. #71191 Treatment Light 4.23 oz. $22.00 ea TAILORED TEXTURE 1 Moroccanoil Treatment 3.4 oz. 1 Hydrating Styling Cream 10.2 oz. 1 Root Boost 8.5 oz. 1 Texture Clay 2.6 oz. 1 Dry Texture Spray 5.4 oz. 1 Luminous Hairspray Strong 10 oz. 1 New Carryall Stylist Bag $65.00 Salon Value $ #7516 Moroccanoil is available in IA, MN, NE, ND, SD, WI. 6 beautycraft.com

7 SIZE DOES MATTER FINISH YOUR BLOWDRY S 30% FASTER THE SHOWDOWN vs ACTUAL SIZE 3 ACTUAL SIZE KEY ERGO BENEFITS 1 20% Longer Barrel 2 More Tourmaline Bristles = More Tension 3 Silicone Handle = More Control + Fewer Rotations 4 No Snag Handle Assembly 5 No End Cap to Catch Hair 6 Ergo Brushes Not Available in Retail Supplies or Web Discounts GO24/7 is a professional men s grooming collection, expertly formulated, offering a range of hair care and skincare essentials to help every man create his own iconic style. Contact Beauty Craft for more information. Ergo is available in IA, IL, MN, NE, ND, SD, WI. GO24/7 is available in IA, MN, NE, ND, SD, WI. MARCH APRIL

8 NEXT GENERATION DAMAGE PROTECTION PLEX REBOOTED The System that Replicates & Rebuilds the Natural Structure of Hair A MAJOR BREAKTHROUGH IN BLEACHING TECHNOLOGY AMMONIA-FREE UP TO 8 LEVELS OF LIFT DELICATE ON HAIR SAFE ON SCALP CREATIVITY WITHOUT COMPROMISE A revolutionary biometric system that replicates & rebuilds the natural structure of the hair, allowing color & lift without compromising the integrity of the hair. WHY IS VITAPLEX DIFFERENT? During the coloring or lightening process the amino acid chains in the hair may be damaged or degraded by the chemical process. The Biomimetic technology in RAV19 is able to mimic not only the 19 amino acids found in human hair but also the EXACT sequence & quantity in which they are naturally present within the hair restoring hair to a virgin like state. Other plex products protect the bonds during the chemical process or focus on re-connecting the disulphide bonds. Vitaplex is unique by targeting the building blocks of the hair (Keratin molecule). NEW! PLATINUM ICE Vitaplex is Science mimicking nature. Vitaplex has been developed specifically for the professional hairdresser & unlike many other plex products key benefits to the regime are: No extra development time needed Easy application, no change in coloring routine Intensifies color & boosts lift without the need for stronger developer Can be used as a stand-alone treatment to repair previously damaged hair Mimics and repairs the exact natural structure of the hair Repairs, strengthens & protects hair during the colouring & lightening process Strengthens the internal structure of the hair improving elasticity & preventing breakage Hair looks & feels significantly healthier Compatible with all professional color & lightening systems Reduces cuticle damage AMMONIA-FREE LIGHTENING CREME VITAPLEX TRIAL KIT 1 VITAPLEX Pt.1 75ml 1 VITAPLEX Pt ml $64.00 Ideal for on scalp application, Lightening Foil Techniques, Balayage or Freehand Techniques Wheat & Rice Proteins help to protect and prevent damage Guar Gum provides soothing properties on the scalp Use with any AFFINAGE developer Active up to 60 minutes 8.5 oz. $15.00 ea #31405 Affinage is available in IA, IL, MN, NE, ND, SD, WI. 8 beautycraft.com

9 We are Verb. SALON RAISED. ONLY GOOD STUFF. PRICED RIGHT. AUSTIN BORN. DAILY CARE, DAILY RENEW 1 Hydrating Shampoo 12 oz. 1 Hydrating Conditioner 12 oz. 1 Ghost Oil 2 oz. $16.00 #79111 HYDRATING SHAMPOO Gently cleanses hair, replenishes moisture, preserves color and protects against heat styling. Leaves hair soft, smooth and tangle-free. HYDRATING CONDITIONER Repairs damage for touchably soft hair. Formulated to wash away clean while providing intense moisture and natural shine. Number 4 High Performance Hair Care delivers the highest quality products, with an extraordinary experience, creating a new standard of excellence. Innovative, Lightweight, Color Protecting Anti-Aging Formulas, 100% Vegan, Gluten Free Sulfate & Sodium Chloride Free, Paraben Free The Ultimate Hair Care Experience STYLE MESSY, STYLE EASY 1 Ghost Hairspray 7 oz. 1 Sea Spray 6.3 oz. 1 Dry Shampoo 2 oz. $16.00 #79113 SMART HAIR, SMART STYLE 1 Hydrating Shampoo 12 oz. 1 Ghost Oil 2 oz. 1 Sculpting Clay 2 oz. $16.00 #79112 GHOST OIL A vanishing daily restorative oil that revitalizes hair from roots to ends. SCULPTING CLAY Provides a medium hold, natural texture, and pliability to re-shape hair throughout the day. GHOST HAIRSPRAY Provides a weightless medium hold for natural-looking, workable styles. This vanishing spray gives all-day control and works well with styling and heating tools. SEA SPRAY Formulated with natural sea salt and smoothing moisturizers, this light mist infuses all hair types with oceanic waves for a breezy texture boost. DRY SHAMPOO Refreshes hair, removes oil, boosts body and prevents damage from washing and styling. FIRM HOLD GEL MINI DARLING PURCHASE Clarifying Shampoo 8.5 oz. RECEIVE FREE Banded Firm Hold Gel Mini Darling 1.5 oz. $16.00 Salon Value $20.25 LIGHT YEARS COLLECTION Styling Foam 6.7 oz. Pro Use Blow Dry Lotion 5.1 oz. Pro Use Thermal Styling Spray 5.1 oz. Pro Use Mighty Hair Spray 2 oz. Mini Darling $25.00 Salon Value $42.00 VOLUME BACKBAR SAVINGS SAVE 25% CHOOSE FROM Volumizing Shampoo 25 oz. $21.00 Salon Value $28.00 Volumizing Condition 25 oz. $21.75 Salon Value $29.00 Verb is available in IA, IL, MN, NE, ND, SD, WI. N4 is available in IA, IL, MN, NE, ND, SD, WI. MARCH APRIL

10 BUY B3 BOND BUILDER 7ML 12 PK., GET B3 SHAMPOO & CONDITION 12 OZ. DUO FREE! SALON VALUE $31.00 $59.00 BUY B3 DEMI PERMANENT CONDITIONER KIT, GET 3 B3 SHAMPOO & CONDITION 12 OZ. DUOS FREE! SALON VALUE $93.00 $ free free ANTI-FRIZZ SHAMPOO & CONDITIONER 12 OZ. DUO $28.00 SALON VALUE $35.00 free BUY A BRAZILIAN BLOWOUT SMOOTHING SOLUTION 12 OZ. $ OR BRAZILIAN BLOWOUT SMOOTHING SOLUTION 34 OZ. $ RECEIVE AN ANTI-RESIDUE SHAMPOO LITER SALON VALUE $95.00 FREE NEVER LET THEM SEE YOUR ROOTS SPRING TESTER REFRESH BUY 5, GET 1 FREE! Buy any 5 brunette beauty root concealers or root touch-ups and receive 1 tester for FREE! Mix and match your product or shades! WHILE SUPPLIES LAST. BEFORE AFTER Style Edit is available in IA, IL, MN, NE, ND, SD, WI. beautycraft.com

11 Buy 6 Volumizing Shampoo & Conditioner 9 oz., Get 3 Flex Light Hold Finishing Spray 10 oz. FREE! $ Salon Value $ Buy 6 Refresh Dry Shampoo 7 oz., Get 2 Volumizing Foam 6.75 oz. FREE! $65.88 Salon Value $85.84 Buy 6 Quench Leave in Conditioner 6 oz., Get 6 FREE! $50.88 Salon Value $ Onesta is available in IA, IL, MN, NE, ND, SD, WI. Buy 6 Nourishing Moisture Masque 7.5 oz., Get 6 Hydrating Conditioner 9 oz. FREE! $89.88 Salon Value $ BUY 2, GET 1 FREE * STYLING + FINISHING SUPER-SALE! CHOOSE FROM OUR TOP SELLERS Swell Volume Full Body Gel Mousse 5 oz. Swell Volume Styling Clay 2 oz. Swell Volume Fat Hair Cream 4 oz. Carve Texture Paste 2 oz. Moveable Hairspray 10 oz. Maximum Hairspray 10 oz. Powerfix Firm Hold Hairspray 8.5 oz. Volumizing Maximizer 8.5 oz. Back to the Beach Texturizing Mist 4 oz. Shine Drops Smoothing Serum 1.5 oz. Cloud 9 Conditioning Mousse 5.25 oz. Cloud 9 Hotshapes Heat Protector 8.5 oz. Cloud 9 Blowout Serum 8.5 oz. Shatter Chaos Paste 4 oz. Curl Karma Enhancing Cream 6 oz. Rootfix Root Lifter Mousse 5 oz. Mousse Volumizing Foam 8.5 oz. Holdon Sculpting Gel 8.5 oz. *OF EQUAL OR LESSER VALUE Brocato is available in IA, IL, MN, NE, ND, SD, WI. BEAUTY BIG COLOR DIRECT PURCHASE ANY 3 COLORS OF YOUR CHOICE ONLY $ SALON VALUE $ BIG Professional is available in IA, IL, MN, NE, ND, SD, WI. PROFESSIONAL COLORS BURSTING WITH PIGMENT BIG Color Direct is a ready-to-use direct color conditioning system with abundant color pigment that easily and quickly produces colorful results. Only imagination is the limit. MARCH APRIL

12 WE RE PROUD TO SERVICE: Minnesota, Wisconsin, Illinois, Nebraska, Iowa, South Dakota and North Dakota FIND US on facebook beautycraft_1928 STORE HOURS Monday thru Friday 8:30am to 4:30pm (except Minnetonka Location) Saturdays & Sundays CLOSED MINNETONKA STORE/OFFICE/DISTRIBUTION CENTER Monday thru Friday 8am to 4:30pm VISIT ONE OF OUR CONVENIENT LICENSE ONLY STORES SALON EXCLUSIVE BRAND PORTFOLIO MINNETONKA Bren Road West Minnetonka, MN COON RAPIDS Riverdale Drive NW Coon Rapids, MN BURNSVILLE Burnhaven Drive Burnsville, MN WE VE MOVED! MAPLEWOOD 2966 White Bear Avenue North Maplewood, MN NOW OPEN! ROCHESTER 4530 Maine Ave. SE, Suite 525 Rochester, MN OMAHA 2631 South 144th Street Omaha, NE NEXT DAY. NEXT LEVEL. Beauty Craft provides next day shipping for orders placed before 2pm central time. ONLINE ORDERING AVAILABLE 24/7 AT Call us at for your USERNAME and PASSWORD check out our website to learn more about educational opportunities store locations the latest products ordering online PROFESSIONAL VISIT OUR WEBSITE FOR MORE! BTC Please recycle this paper. Advertiser reserves the right to correct print or illustration errors and to limit quantities Williams Publications, Inc., Mpls., MN.