GREAT HAIR! GIVE THE GIFT OF NEWON NOVEMBER GET #REDKENREADY FOR THE HOLIDAYS Discover Redken this Holiday season!

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1 NEWON NOVEMBER TH GET #REDKENREADY FOR THE HOLIDAYS Discover Redken this Holiday season! CELEBRATE THE HOLIDAYS WITH A BREW! Give your male clientele what they need, a Redken Brews care package to give them the look they deserve WELCOME TO THE DARK SIDE With the new City Beats Electric Orchid and Jet Black LIFT TO HEAVEN With Redken lighteners and get the best blondes with iconic Redken Shades EQ HEAT STYLERS SALE Why Heat Stylers? THE DIRECTOR S CUT By Terry Ritcey, National Education Director GIVE THE GIFT OF GREAT HAIR!

2 GIVE THE GIFT OF GREAT HAIR! 25% HOLIDAY SALE! YOUR TIME TO RECRUIT NEW HAIRCARE CONSUMERS TO REDKEN CREATE YOUR HAIRCARE RENDEZ-VOUS WITH ALL PRESCRIPTIVE SOLUTIONS! NEW! ALL SOFT MEGA NEW! COLOR EXTEND BLONDAGE CLEAN MANIAC GLOW DRY COLOR EXTEND MAGNETICS FRIZZ DISMISS EXTREME COLOR EXTEND BEACH ENVY HIGH RISE CURVACEOUS ALL SOFT 24 REDKEN STOCKINGS QUICK DRY TRAVEL SIZE (LIMIT 1 PER CUSTOMER) ADDITIONAL DEAL LIMITED EDITION STOCKING AND TRAVEL SIZE QUICK DRY 18 WITH THE PURCHASE OF 800$ VALUE OF HOLIDAY HAIRCARE OR STYLING SETS. REDKEN CHALLENGES YOU TO CREATE THE BEST HOLIDAY EXPERIENCE FOR YOUR CLIENTS WITH OUR LIMITED EDITION HOLIDAY STOCKING AND MERCHANDISING KIT MERCHANDISING KIT 1 WINDOW CLING 3 SHELF TALKERS GIVE THE GIFT OF GREAT HAIR! 2 CEILING HANGERS GIVE THE GIFT OF GREAT HAIR!

3 REDKEN BREWS HOLIDAY PACKS JUST BECAUSE IT S THE HOLIDAYS, DOESN T MEAN YOU SHOULD GIVE UP ON YOUR LOOK. Give your male clientele what they need, a Redken Brews Holiday Care Package to give them the look they deserve OPEN UP A BREW THIS HOLIDAY SEASON IN STYLE WITH THE CUSTOM REDKEN BREWS BOTTLE OPENER! CHEERS & HAPPY HOLIDAYS! MOLDING PASTE Redken Brews Work Hard Paste Redken Brews Daily Shampoo SHAVE KIT Redken Brews Shave Cream Redken Brews Aftershave HAIRSPRAY Redken Brews Hairspray Redken Brews Extra Clean Shampoo CREAM POMADE Redken Brews Maneuver Redken Brews Mint Shampoo NYC CRAFTED. BARBER INSPIRED

4 l WELCOME TO THE DARK SIDE WITH THE NEW CITY BEATS ELECTRIC ORCHID AND JET BLACK WHY CHOOSE BETWEEN VIVID COLOR AND HEALTHY LOOKING HAIR WHEN YOU CAN HAVE BOTH? City Beats is the vivid color range that is powered by the acidic ph found in our iconic Shades EQ conditioning technology. Now with 2 new intermixable smokey shades: Jet Black and Electric Orchid. DARE TO HIGHLIGHT DARK HAIR DARK TONES & SHIMMERING HIGHLIGHTS INSPIRED BY #GALAXYMAKEUP Don t let blondes have all the fun! Brunettes can experience highlights like never before with the new Dark Lights highlighting technique from Redken. Inspired by the beautiful dark toned highlighting looks in makeup, Redken has reinvented highlights to create luminous dimension on dark bases. OFFER 1: VIVID AND HEALTHY DISCOVER CITY BEATS PURCHASE 3 NEW CITY BEATS JET BLACK 85ML 3 NEW CITY BEATS ELECTRIC ORCHID 85ML 1 CITY BEATS VILLAGE VIOLET 85ML 1 CITY BEATS CITY BALLET PINK 85ML 1 CITY BEATS INDIGO SKYLINE 85ML 1 CITY BEATS BROADWAY BLUE 85ML 1 CITY BEATS W VILLAGE SUNSET 85ML 1 CITY BEATS MIDTOWN MAGENTA 85ML 1 CITY BEATS YELLOW CAB 85ML 1 CITY BEATS HIGH LINE GREEN 85ML 1 CITY BEATS BIG APPLE RED 85ML 1 CITY BEATS TIME SQUARE TEAL 85ML 1 CITY BEATS BROOKLYN BLUE 85ML 1 CITY BEATS CHELSEA CORAL 85ML RECEIVE 1 TESTER FLASH LIFT 500G 1 REDKEN EDGING BRUSH 1 REDKEN SILVER BOWL 1 REDKEN WIDE LONG BRUSH 1 NEW CITY BEATS SWATCH RING 1 TECHNICAL GUIDE 1 CONSUMER MENU OFFER 2: THE DARK OFFER PURCHASE 2 NEW CITY BEATS JET BLACK 85ML 2 NEW CITY BEATS ELECTRIC ORCHID 85ML RECEIVE 1 CITY BEATS CLEAR 85ML 1 TECHNICAL GUIDE (PDF)* 1 CONSUMER MENU (PDF)* *ASK YOUR DSC TO SEND IT TO YOU! SAVE 19%

5 l WITH REDKEN LIGHTENERS AND GET THE BEST BLONDES WITH THE ICONIC REDKEN SHADES EQ! FLASH LIFT MAXIMUM POWER LIGHTENING POWDER The lightener of choice when speed and lift are priorities. Creamy formula with high adherence provides precise application. BLONDE DIMENSIONS DUST-FREE CONDITIONING LIGHTENER Our most conditioning lightener. Provides balanced lift for on or off scalp applications. A must for every corrective situation. SALON VALUE: $ SAVE 20% BLONDE ICING CONDITIONING CREAM LIGHTENER Customized mixing ratios allow for any preferred consistency. Protects the hair s lipidic layer for silky conditioning. THE BLONDE OPENER PURCHASE 36 MIX & MATCH OF SHADES EQ RECEIVE 1 TESTER FLASH LIFT 500G 1 PRO-OXIDE 20 VOL. 1L 1 BLONDE ESSENTIALS TECHNIQUE GUIDE SAVE 20% SAVE 12%

6 l HOLIDAY TRAVEL SIZE SALES BUY 3 DOZEN - GET 1 DOZEN FREE SUGGESTED ASSORTMENT NUMBER - 3 EACH PRODUCT ALL SOFT SHAMPOO ALL SOFT CONDITIONER SUGGESTED ASSORTMENT NUMBER - 8 EACH SUGGESTED ASSORTMENT NUMBER - 8 EACH PRODUCT PRODUCT FASHION WORK 12 SPRAY MINI NO BLOW DRY EASY CREME FINE FORCEFUL 23 MINI NO BLOW DRY EASY CREME COARSE WAX BLAST 10 SPRAY MINI NO BLOW DRY JUST RIGHT MEDIUM CONTROL ADDICT 28 MINI ROUGH PASTE 12 PILLOW PROOF BLOW DRY CREME GUTS 10 PILLOW PROOF CLEAR IRON SHAPE 11 ALL SOFT HEAVY CREAM MINI EXTREME ANTI SNAP EXTREME CONDITIONER EXTREME SHAMPOO COLOR EXTEND MAGNETICS SULFATE FREE SHAMPOO COLOR EXTEND MAGNETICS CONDITIONER CLEAN MANIAC SHAMPOO CLEAN MANIAC SHAMPOO CONDITIONER GLOW DRY OIL GLOSS SHAMPOO GLOW DRY CONDITIONER HOT IN HERE WHY HEAT STYLERS? BUY MIX & MATCH OF 15 AT 15% OFF RECEIVE FABRICATE 03 VERSATILE RE-TOUCH & RE-BLOWDRY SATINWEAR 04 LOTION FOR A POLISHED BLOW DRY HEAT DESIGN 09 GREAT FOR CREATING MOVEMENT IRON SHAPE 11 SOFT WAVES & STRAIGHT HAIR PERFECT FOR EASY CURLS HOT SETS 22 MAXIMUM CONTROL FOR HAIR THAT CAN T HOLD A CURL TESTER FABRICATE ML BACK BAR HOT SETS ML PLV MIRROR CLING SAVE 28% HELP YOUR CLIENTS! Heat Tool damage leads to weak, brittle color faded hair, Redken s Heat Styling line fights all of these and more! STYLING WITH HEAT? MEET YOUR TOOLS NEW BEST FRIEND GET THEM TODAY AT 15% OFF ASK YOUR STYLIST TODAY! MIRROR CLING All rights reserved. 2018

7 THE DIRECTOR S CUT BY TERRY RITCEY, NATIONAL EDUCATION DIRECTOR DARE TO HIGHLIGHT DARK HAIR. Dark tones & shimmering highlights inspired by #galaxymakeup Whisper with sweeps of golden balayage Talk with gradient glossing Shout with multi-toned vivid placement DARK LIGHTS FEATURING NEW CITY BEATS JET BLACK AND ELECTRIC ORCHID. Experience endless possibilities CITY BEATS JET BLACK MIXING GUIDE PURE BLACK WITH BLUE BACKGROUND. SUITABLE FOR ALL LEVELS. 1 part Jet Black 1 part Times Square Teal 1 part Jet Black 3 parts Clear 1 part Jet Black 2 parts Midtown Magenta 1 part Jet Black 2 parts Indigo Skyline 1 part Jet Black 2 parts East Village Violet 1 part Jet Black 2 parts Big Apple Red Want to learn more? Sign up for a Creative color class in your area. Contact your redken distributor. HAPPY COLORING 1 part Jet Black 4 parts West Village Sunset CITY BEATS ELECTRIC ORCHID MIXING GUIDE RICH VIOLET WITH HINTS OF BLUE. BEST USED ON LEVELS 6. YOUR ESSENTIAL TOOL FOR DARK LIGHTS: EDGING BRUSH Use this makeup-inspired brush to create precise shimmering highlights, or apply and blend bold sweeps of #GalaxyColor. THIN EDGING THICK EDGING BROAD EDGING 1 part Electric Orchid 3 parts Yellow Cab 1 part Electric Orchid 1 part Chelsea Coral 1 part Electric Orchid 3 parts City Ballet Pink 1 part Electric Orchid 1 part Broadway Blue 2 parts Electric Orchid 1 part Brooklyn Blue 1 part Electric Orchid 4 parts Chelsea Coral 2 parts Electric Orchid 1 part Jet Black