SEPTEMBER 2012 PROMOTIONS NEW. extra cleansing shampoo WITH MINI CLIENT KITS GET INSPIRED. BE PART OF IT. REDKEN.COM

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1 SEPTEMBER 20 PROMOTIONS 5TH NEW SUPPORT BREAST CANCER AWARENESS WITH MINI CLIENT KITS GET READY FOR THE HOLIDAYS WITH RED extra cleansing shampoo EDKEN HAIRCOLOR! GET INSPIRED. BE PART OF IT. REDKEN.COM

2 GET INSPIRED. SEE YOUR STYLIST. REDKEN.COM CLEAN BREW WASH AWAY A HARD DAY Get the grit out. NEW clean brew shampoo for extra dirty hair eliminates dirt, styling product buildup and oil while purifying the scalp. A premium blend of malt, brewer s yeast and orange zest delivers a rich foam and deep cleansing. A hard day of work or play is instantly washed away. ANTI-GRIT TECHNOLOGY MALT I HE & ITI N EWE YEAST STR GTH N & OOSTS ODY RAN EST U FIE CALP WHEN TO USE CLEAN BREW: To remove styling product buildup from clays or waxes For normal to oily hair For daily use SALON OFFER pack of clean brew shampoo Merchandising Kit extra cleansing shampoo Kit Includes clean brew shampoo liter 8 clean brew packettes pack glorifier clean brew brochure clean brew double sided poster set of clean brew mirror clings Salon salon value ( 7.25/32% savings) NEW extra CLEAN BREW cleansing shampoo

3 SALON/CLIENT OFFER U HAS AT A S NT Haircare Kit fro SEPTEMBER 20 / Promotions SEPTEMBER 20 / Promotions SUPPORT CITY OF HOPE & BREAST CANCER AWARENESS WITH MINI CLIENT KITS! Redken has joined the fight against breast cancer and you can too! In conjunction with this special haircare promotion, Redken is making a donation of 20,000 to City of Hope for breast cancer research, treatment and education. City of Hope raises funds to support medical research for the prevention, treatment and cure of cancer and other life-threatening diseases. For more information and to see how you can help, visit cityofhope.org LO ROTECTI KIT e r xte hamp. oz. r xte iti er oz. xtre Ant S eavetreatment. oz. Li ited Editi Travel Case S FTE KIT e Al Soft hamp. oz. Al Soft iti er oz. Al Soft avy re Soften n rinse- ut mask oz. Li ited Editi Travel Case STR GTH KIT e xtre hamp. oz. xtre iti er oz. xtre Ant S eavetreatment. oz. Li ited Editi Travel Case Salon. 5.7 va ( 0.7/ avi ) Client. 33 nt va ( 33/ avi )

4 quick tease 5 backcombing finishing spray.3 oz. GET INSPIRED. SEE YOUR STYLIST. REDKEN.COM Includes: fashion work versatile working spray oz. shine flash 02 glistening mist 2.oz. GET INSPIRED. SEE YOUR STYLIST. REDKEN.COM quick tease 5 backcombing finishing spray.3 oz. GET INSPIRED. SEE YOUR STYLIST. REDKEN.COM Includes: fashion work versatile working spray oz. shine flash 02 glistening mist 2.oz. GET INSPIRED. SEE YOUR STYLIST. REDKEN.COM GIVE YOUR CLIENTS THE SEASON S HOTTEST STYLES! Make it easy for your clients to create the latest trends seen on the runways with the Fashionable Finish prepacks. Also includes the latest edition of Redken s 5th Avenue style magazine, featuring the latest looks from Redken Creative Consultant Guido. SALON OFFER Fashionable Finish prepacks (mix and match) Recommended Mix 3 Fashion Work oz. with Shine Flash oz. 3 Forceful 23 oz. with Quick Tease 5.3 oz. Fall/Winter Fashion Kit CLIENT OFFER Fashionable Finish prepack includes a FREE travel size styling product! Choose from Fashion Work oz. with Shine Flash oz. Forceful 23 oz. with Quick Tease 5.3 oz. Kit Includes: 0 5th Avenue Style Magazines Magazine Holder FASHIONABLE FINISH FREE TRAVEL-SIZE QUICK TEASE 5! Includes: forceful 23 super strength finishing spray oz. FASHIONABLE FINISH FREE TRAVEL-SIZE SHINE FLASH 02! FASHIONABLE FINISH FREE TRAVEL-SIZE QUICK TEASE 5! Includes: forceful 23 super strength finishing spray oz. FASHIONABLE FINISH FREE TRAVEL-SIZE SHINE FLASH 02! Salon 5.00 * Client FASHION WORK OZ. WITH SHINE FLASH OZ 7.00 * salon value (.00/32% savings) *Based on recommended mix client value ( 8.50/33% savings) FORCEFUL 23 OZ. WITH QUICK TEASE 5.3 OZ *.50 client value ( 7.50/3% savings) *Duos are banded together

5 SEPTEMBER 20 / Promotions HOLIDAYS 20 BRING IN THE SAVINGS WITH REDKEN HAIRCOLOR! Take advantage of all the opportunities the holidays can bring and get ready to grow your service business and retail sales! SALON OFFER 8 Shades of any Redken Haircolor Brand (open stock, mix and match within same brand) DECK THE WALLS Holiday Kit Kit Includes: Guts oz. for stylist use Satinwear 02 5 oz. for stylist use 5 Holiday Service Menus 8 Client Service Offer Cards 3 Holiday Window Posters Holiday Business Planning Calendar 20 Redken branded holiday bags My Business Toolbox 25 Holiday Gift Card Mirror Clings Set of Holiday Wrapping Paper SALON PRICE: REDKEN HAIRCOLOR SALON PRICE Shades EQ 89.0 Color Gels Shades EQ Cream/Cover Plus Color/Cover Fusion Chromatics SALON VALUE SAVINGS % SAVINGS % % % % % *Value includes 25 My Business Toolbox Gift Card +.25 station products SALON OFFER Any Redken Lightener at 20% off HIGH PERFORMANCE LIGHTENERS FOR AMAZING RESULTS Whether you want to illuminate just a few strands or take a client from brunette to blonde, modern lightening requires more than good technical skills the right product is what makes the difference. Don t miss this opportunity! Choose from: Blonde Icing Power Lift Conditioning Cream Lightener 7. oz. Blonde Icing Conditioning Cream Lightener Ammonia Free 7. oz. Blonde Dimensions Dust Free Conditioning Lightener 8 oz. and 32 oz. Up to 7 De-Dusted Lightener oz. and 32 oz. Lift 5/5 Cream Highlighting System oz. and 2. oz. Average Salon salon value (4.7/20% savings) * may vary depending on products chosen

6 SAVE 20% ON VECTOR PLUS, INNER SECRET AND CREATIVE CURL TEXTURIZERS AT 20% OFF cartons of Inner Secret or Creative Curl (mix and match) Salon salon value (28.80/20% savings) AT 20% OFF cartons of Vector Plus or Vector Plus Extra Body (mix and match) Salon salon value (.00/20% savings) BOOST SALES OF NATURE S RESCUE WITH A SPECIAL GIFT WITH OFFER! SALON/STYLIST/CLIENT OFFER 2 Nature s Rescue retail-size products Choose from: Refreshing Detox Shampoo.8 oz. Cooling Deep Conditioner 4.2 oz. Refining Sea Polish 3.4 oz. Radiant Sea Spray 3.4 oz. Nature s Rescue GWP clutch* Salon 7.75 ** *While supplies last Client ** ** may vary depending on products purchased. PRICE LIST PRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY HAIRCARE SHAMPOOS (+) All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Color Extend Sun, Dandruff Control, Extreme, Fresh Curls, Hair Cleansing Cream, Real Control, Smooth Lock*, Time Reset.7 oz.** _ 0. oz.** _ Liters** _ Gallon** 4 N.A _ CONDITIONERS (+) All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Extreme, Fresh Curls, Real Control, Smooth Lock*, Time Reset oz.** _ ** _ Liter** _ Gallon** 4 N.A _ SAMPLING HAIRCARE DUO PACKETTES (BAGS OF 8) All Soft, Color Extend, Real Control.7 oz. 4 N.A _ TREATMENTS All Soft Heavy Cream softening rinse-out mask oz _ _ All Soft Argan- Oil 3 oz _ All Soft Supple Touch softening cream-spray 5 oz _ Blonde Glam Color Enhancer Perfect Platinum _ Body Full Instant Bodifier volumizing foam 5 oz _ Body Full Volume Amplifier thickening lift spray 5 oz _ Clear Moisture Instant Polishing Prep leave-in cutting and detangling lotion 4.2 oz _ Color Extend Rich Recovery protective treatment _ Color Extend Total Recharge inner hair fuel 5 oz _ Extreme Anti-Snap leave-in treatment.7 oz _ _ Extreme CAT Treatment protein reconstructing treatment 5 oz _ Extreme Strength Builder _ Extreme Strength Builder Plus _ Fresh Curls Spring Mousse leave-in anti-frizz activator for lazy curls 5.4 oz _ Fresh Curls Curl Refiner leave-in anti-frizz detangler _ Fresh Curls Curl Boost scrunching spray gel _ Real Control Intense Renewal super moisturizing mask oz _ _ Real Control Crema Care daily nourishing styling treatment _ Real Control Slim Supreme slimming serum 3.4 oz _ Real Control Overnight Treat night recovery 3.4 oz _ Real Control Thermal Resist inner hair repair 5 oz _ Smooth Lock Butter Silk intensive rinse-out treatment* _ Smooth Lock Heat Glide protective smoother* 5 oz _ Smooth Lock Stay Sleek leave-in cream* 5 oz _ Smooth Lock Step Smooth Activator* 3x 2 oz. N.A _ Smooth Lock Step 2 Smooth Sealer* N.A _ PRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY Time Reset Corrective Defense 3.2 oz _ Time Reset At-Home Porosity Filler Kit 4 x 0.5 oz _ Pre Art Liter ** N.A _ NATURE S RESCUE Nature s Rescue Refreshing Detox Shampoo.8 oz.** _ Liter** _ Nature s Rescue Cooling Deep Conditioner 4.2 oz.** _ ½ Liter** _ Nature s Rescue Refining Sea Polish 3.4 oz _ Nature s Rescue Radiant Sea Spray 3.4 oz _ Nature s Rescue Pump /2 Liter N.A. N.A N.A. _ INTRA FORCE SYSTEM NATURAL Shampoo 9.8 oz _ Liter _ Toner 8.3 oz _ Liter _ Scalp Treatment 5. oz _ Starter Kit _ SYSTEM 2 COLOR TREATED Shampoo 9.8 oz _ Liter _ Toner 8.3 oz _ Liter _ Scalp Treatment 5. oz _ Starter Kit _ TREATMENTS Micro Boost 2.8 oz _ Hair Advance. oz. x _ STYLING Hair Densifer Styling Foam _ IN SALON SERVICES Scalp Stimulate.85 oz. x N.A _ REDKEN CHEMISTRY All Soft Shot Phase.9 oz. N.A _ Clear Moisture Shot.9 oz. N.A _ Color Extend Shot Phase.9 oz. N.A _ Extreme Shot Phase.9 oz. N.A _ Real Control Shot Phase.9 oz. N.A _ Smooth Lock Shot Phase*.9 oz. N.A _ (CONTINUED)

7 PRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY PRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY PRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY PRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY Time Reset Filler Shot Phase 7. oz. N.A _ Shot Phix 3.5 phix phase sealer N.A _ Shot Phix 5.5 phix phase sealer N.A _ STYLING STRAIGHT Sheer Straight 0 lightweight straightening gel oz _ 3.4 oz.** _ Align protective straightening lotion oz _ 5 oz.** _ SHINE Glass 0 smoothing serum 2 oz.** _ Outshine 0 anti-frizz polishing milk oz _ 3.4 oz.** _ Shine Flash 02 glistening mist 4.4 oz.** _ VOLUME Thickening Lotion 0 all over-body builder 5 oz.** _ /2 Liter** N.A _ Rootful 0 root lifting spray ** _ Layer Lift 07 length elevating spray-gel 5.7 oz.** _ Full Frame 07 protective volumizing mousse ** _ Aerate 08 bodifying cream-mousse 2.3 oz.** _ Guts 0 root targeted volume spray foam 2 oz _ 0.58 oz _ TEXTURE Water Wax 03 shine defining pomade.7 oz.** _ Tousle Whip 04 soft texturing cream-wax 3.4 oz.** _ Rewind 0 pliable styling paste.75 oz.** _ 5 oz.** _ Wax Blast 0 high impact finishing spray-wax 2 oz.** _ 4.4 oz.** _ Rough Paste working material.75 oz.** _ 2.5 oz.** _ Hardwear super strong gel ** _ Structure Wax 7 classic styling wax.7 oz.** _ CURL Soft Spin 05 curl-enhancing gel 5 oz.** _ Ringlet 07 curl perfecting lotion oz.** _ oz.** _ Curl Wise 4 curl defining cream 5 oz.** _ HEAT STYLING Satinwear 02 prepping blow-dry lotion* 5 oz _ Iron Silk 07 ultra straightening spray _ Duo Shield 07 color protecting gel and cream* 5 oz _ Spray Starch 5 versatile ironing spray 5 oz _ Hot Sets 22 thermal setting mist 5 oz _ /2 Liter N.A _ HAIRSPRAYS Fashion Work versatile working spray 2. oz _ oz _ Pure Force non-aerosol fixing spray 2 oz _.7 oz _ Quick Dry 8 instant finishing spray 2 oz _ oz _ Forceful 23 super strength finishing spray 2. oz _ oz _ STYLE CONNECTION Matte Sponge 05 rugged texturizer.7 oz.** _ Velvet Gelatine 07 cushioning blow-dry gel 3.4 oz.** _ Wool Shake 08 gel-slush texturizer 5 oz.** _ Powder Grip 03 mattifying hair powder 0.5 oz _ Powder Refresh 0 aersol hair powder/dry shampoo.2 oz _ 3.4 oz _ Quick Tease 5 backcombing finishing spray*.3 oz _ 5.3 oz _ STYLING SINGLE PACKETTES (BAGS OF 8) Align protective straightening lotion Outshine 0 anti-frizz polishing milk Velvet Gelatine 07 cushioning blow-dry gel Satinwear 02 prepping blowdry lotion.35 oz. Single Packette 28 N.A _ REDKEN FOR MEN HAIRCARE Clean Brew extra cleansing shampoo _ Liter _ Clean Spice 2-in- conditioning shampoo 0 oz _ Liter _ Mint Clean invigorating shampoo 0 oz.** _ Liter** _ Cool Finish invigorating conditioner 0 oz _ Densify texturizing shampoo 0 oz.** _ Go Clean daily care shampoo 0 oz.** _ Liter** _ Finish Up daily weightless conditioner 0 oz.** _ Liter ** _ STYLING Stand Tough extreme gel 5 oz.** _ Grip Tight holding gel 5 oz.** _ Dishevel fiber cream 3.4 oz.** _ Get Groomed finishing cream 5 oz.** _ Work Hard molding paste 3.4 oz.** _ Outplay texture putty 3.4 oz.** _ Maneuver working wax 3.4 oz.** _ Shine Form defining wax 2.5 oz.** _ Polish Up pomade 3.4 oz.** _ Loose Ends liquid pomade 5 oz.** _ SKIN/BODY CARE Cleanse acid balanced cleansing bar 5.3 oz.** _ HAIRCOLOR Color Camo 2 oz.** 3 N.A _ Pro-oxide Cream Developer 0v Liter N.A _ HAIRCOLOR Shades EQ Gloss Equalizing Conditioning Color & Color Kickers 2 oz.** 3 N.A _ Shades EQ Cream Equalizing Conditioning Color 2. oz.** 3 N.A _ Shades EQ Cover Plus Brightening Conditioning Color Cream 2. oz.** 3 N.A _ Shades EQ Crystal Clear oz. N.A _ Liter N.A _ Color Fusion Advanced Performance Color Cream& Hi-Fusion 2. oz. 3 N.A _ Cover Fusion Low Ammonia 00% Coverage Color Cream** 2. oz. 3 N.A _ Color Gels Permanent Conditioning Haircolor & Fashion Gels 2 oz.** 3 N.A _ Chromatics Prismatic Permanent Color 2 oz. 3 N.A _ HAIRCOLOR COLLECTION KITS Shades EQ Gloss Salon Intro Kit N.A N.A. _ Stylist Trial Kit 4 N.A _ Shades EQ Cream/Cover Plus Salon Intro Kit N.A N.A. _ Stylist Trial Kit 4 N.A _ Color Fusion Salon Intro Kit N.A N.A. _ Stylist Trial Kit 4 N.A _ Color Gels Salon Intro Kit N.A N.A. _ Stylist Trial Kit 4 N.A _ DEVELOPERS Color Gels Developer 0v, 20v, 30v, 40v Liter N.A _ Pro-oxide Cream Developer 0v, 20v, 30v, 40v oz. (20v only) N.A _ Liter N.A _ Shades EQ Processing Solution Liter N.A _ Chromatics Oil in Cream Developer 0v, 20v, 30v* Liter N.A _ LIGHTENERS Blonde Icing Conditioning Cream Developer 20v, 30v, 40v Liter N.A _ Blonde Icing Power Lift Conditioning Cream Lightener Ammonia*** 7. oz. N.A _ Blonde Icing Conditioning Cream Lightener Ammonia-Free 7. oz. N.A _ Blonde Dimensions Dust-Free Conditioning Lightener 8 oz. N.A _ 32 oz. N.A _ Lift 5/5 Highlifting Cream oz. 72 N.A _ Lift 5/5 Highlifting Booster 2. oz. N.A _ Up To 7 De-Dusted Lightener oz. N.A _ 32 oz. N.A _ HAIRCOLOR MAINTENANCE Color Thickener 4 oz. N.A _ TEXTURE Acid Waves Creative Curl N.A _ Inner Secret N.A _ Alkaline Waves Vector Plus N.A _ Vector Plus Extra Body N.A _ Shape Control Reducer Neutralizer** Normal Reducer 250ml** 2 N.A _ Sensitized Reducer 250ml** 2 N.A _ Resistant Reducer 250ml** 2 N.A _ Shape Control Neutralizer** Smoothing Neutralizer Liters N.A _ SALON GEAR COLOR GEAR Salon Basics Tint Bowl N.A. N.A N.A. _ Chromatics Tint Bowl N.A. N.A N.A. _ Wide Brush/Long Bristles N.A. N.A N.A. _ Wide Brush/Short Bristles N.A. N.A N.A. _ Narrow Brush/Long Bristles N.A. N.A N.A. _ Narrow Brush/Short Bristles N.A. N.A N.A. _ Chromatics Double Row Tint Brush N.A. N.A N.A. _ Applicator Bottle N.A. N.A N.A _ Measuring Cup N.A. N.A N.A. _ Organizer Tray Cream N.A. N.A N.A. _ (Regular holds 42) Organizer Tray Cream (Mini holds 2) N.A. N.A N.A. _ Organizer Tray Liquid (Regular holds 3) N.A. N.A N.A. _ Tube Key N.A. N.A N.A. _ Chromatics Developer Stand* N.A. N.A N.A. _ Specialty Detailing Freehand Brush N.A. N.A N.A. _ (Angled Brush) Detailing Etching Wand N.A. N.A N.A. _ (Mascara Wand) Technique Board N.A. N.A N.A. _ Spray Water Bottle N.A. N.A..00 N.A. _ Mini-Spatula N.A. N.A N.A. _ Mini-Whisk N.A. N.A N.A. _ Clips (set of 8) N.A. N.A N.A. _ Magnetic Clip Wristband N.A. N.A N.A. _ Blonde Icing Scoop N.A. N.A N.A. _ Apparel Redken Favorite Cape N.A. N.A N.A. _ DuraSilk All Purpose Cape N.A. N.A N.A. _ Chromatics Cape N.A. N.A N.A. _ DuraSilk All Purpose Apron N.A. N.A N.A. _ Chromatics Apron N.A. N.A N.A. _ DuraSilk Client Wrap N.A. N.A N.A. _ Swatches & More Shades EQ Gloss Swatch Book N.A. N.A N.A. _ Shades EQ Cream & Cover Plus Swatch Book N.A. N.A N.A. _ Color Fusion/Cover Fusion Swatch Book N.A. N.A N.A. _ Color Gels Swatch Book N.A. N.A N.A. _ Chromatics Swatch Book N.A. N.A N.A. _ Chromatics Trifold Swatch Book N.A. N.A N.A. _ Color Camo Swatch Box N.A. N.A N.A. _ Swatch Cards N.A. N.A. N.A. N.A. _ Shade Charts N.A. N.A. N.A. N.A. _ Shade Stickers N.A. N.A. N.A. N.A. _ HAIRCARE/STYLING GEAR Redken Chemistry N.A. N.A N.A. _ Shot Shaker Pumps Liter (White) N.A. N.A N.A. _ Gallon (White) N.A. N.A N.A. _ BUSINESS TOOLS Reinventing Space Book N.A. N.A N.A. _ All retail prices are suggested only. * new product ** new price *** only offered in stores + not all sizes available for every product N.A. = Not Applicable. SEPTEMBER 20 \ Promotions 7

8 8 PUREOLOGY EXCLUSIVE PRICE LIST Product Case Qty. Retail* Salon Salon Case Product Case Qty. Retail* Salon Salon Case Product Case Qty. Retail* Salon Salon Case HYDRATE ESSENTIAL REPAIR COLOUR STYLIST Hydrate Shampoo.7 oz. 4.0 oz. Hydrate Condition.7 oz. 4.0 oz. Hydrate Light Condition.7 oz. Hydrate Hydra Whip 5.2 oz. Hydrate Hydra Cure 5.2 oz. Hydrate Shine Max 4.2 oz. PURE VOLUME Pure Volume Shampoo.7 oz. 4.0 oz. Pure Volume Condition.7 oz. 4.0 oz. Pure Volume Blow Dry Amplifier.7 oz. Pure Volume Thickening Spray.0 oz. 4.2 oz. SUPER SMOOTH Super Smooth Shampoo.7 oz. Super Smooth Condition.7 oz. Super Smooth Relaxing Hair Masque 5.2 oz. Super Smooth Relaxing Serum 2.0 oz. 5.0 oz. Super Smooth Smoothing Cream.0 oz..8 oz. Super Smooth Smoothing Elixer 2.5 oz. PURIFY Purify Shampoo Essential Repair Shampoo.7 oz. Essential Repair Condition.7 oz. Essential Repair Restorative Hair Masque 5.2 oz. Essential Repair Instant Repair.0 oz. Essential Repair Colour Max oz. Essential Repair Split End Correcting Treatment 0.5 oz. 3.2 oz. PERFECT 4 PLATINUM Perfect 4 Platinum Shampoo.7 oz. Perfect 4 Platinum Condition.7 oz. Perfect 4 Platinum Reconstruct Repair Masque.8 oz. Perfect 4 Platinum Miracle Filler Treatment 0.5 oz. 4.9 oz. NANO WORKS Nano Works Shampoo.7 oz. (w/pump) Nano Works Condition.7 oz. (w/pump) PRECIOUS OIL Precious Oil Shamp oil.7 oz. 8.5 oz Precious Oil Condition.7 oz. 8.5 oz Precious Oil Masque 5.2 oz. Precious Oil Versatile Caring Oil.0 oz. 4.2 oz COLOURISTS' SOLUTION BACKBAR SYSTEM Anti Drying Pre Treatment x.7 oz. Fiber Integrity Spray Neutralizing Colour Sealer Colour Stylist Fortifying Heat Spray 0.5 oz. 5.7 oz. Colour Stylist Silk Bodifier 2.2 oz. 8.4 oz. Colour Stylist Nourishing Nectar 5. oz. Colour Stylist Anti Split Blow Dry.5 oz. Colour Stylist Strengthening Control 2. oz.0 oz. Colour Stylist Cuticle Polisher 3.4 oz. Colour Stylist Illuminating Curl 5. oz. Colour Stylist Anti Breakage Twist 2.5 oz. Colour Stylist Root Lift 2.0 oz. 0 oz. Colour Stylist Radiance Amplifier 0.5 oz. 3.2 oz. Colour Stylist Supreme Control 2. oz..0 oz. 4.5 oz. Colour Stylist Control Twist Wax.0 oz. 3.4 oz. CLASSIC STYLERS Texture Twist 3.0 oz. InCharge 9.0 oz. InCharge Plus 9.0 oz ACCESSORIES & MERCHANDISING Pureology Cutting Cape Pureology Apron Pureology Purple Client Cape Mini Acrylic Promo Stand Acrylic Block Acrylic Permanent Shelf Talkers (set of 4) Pureology Reusable Large Bag Pureology Reusable Small Bag Pureology Bowl Pureology Brush Pureology Spoon Pureology Comb Colour Stylist Combs Set Pureology Liter Pump Pureology Banner Pureology Table Top Display Pureology Client Bags Pureology Paper Shelf Talkers (set of 9) Pureology Prescription Tear Pad (00 Sheets per pad) SEPTEMBER 20/ Promotions

9 PRECIOUS OIL SYSTEM COMPLETE OIL CARE SPECIALLY CREATED FOR BRITTLE, DULL COLOUR-TREATED HAIR Discover the NEW PRECIOUS OIL SYSTEM featuring the groundbreaking GREEN SEAL CERTIFIED PRECIOUS OIL Versatile Caring Oil. Created especially for rough, dull and brittle colour-treated hair, this conditioning system delivers 0X MORE REPLENISHED HAIR* with the first of its kind Shamp Oil an oil-infused ZERO SULFATE shampoo. Creates pliable definition with maximum hold. SALON OFFER Any Precious Oil retail products (mix and match) Recommended mix: 3 Precious Oil Shamp Oil 3 Precious Oil Softening Condition 3 Precious Oil Softening Hair Masque 3 Precious Oil Versatile Caring Oil SALON PRICE Precious Oil Salon Launch Kit salon value (78.52/3% - 2% savings) KIT INCLUDES Precious Oil Shamp Oil liter Precious Oil Softening Condition liter 9 Precious Oil Shamp Oil & Softening Condition Duo packettes 9 Precious Oil Versatile Caring Oil packettes 9 Precious Oil Softening Hair Masque packettes Precious Oil Poster 2 Liter Pumps Sampling Sticker Sheet Precious Oil Technique Brochure CLIENT OFFER Precious Oil Client Kit KIT INCLUDES Precious OilShamp Oil Precious Oil Softening Condition Precious Oil Versatile Caring Oil petite oz. 4 Precious Oil Softening Hair Masque packettes Sunflower Planter SALON PRICE salon value (7.00/9% savings) INCLUDES FREE SUNFLOWER PLANTER This special gift includes a biodegradable pot and an eco pellet that grows into a plantable sunflower just add water! CLIENT PRICE client value (3.00/8% savings) 4

10 0 PURE VOLUME BREAST CANCER AWARENESS KIT WITH FREE GIFT Pureology has joined the fight against breast cancer and, in conjunction with this promotion, is making a donation of 20,000 to City of Hope for breast cancer research, treatment and education. Pure Volume helps fine, colour-treated hair retain its fresh-from-the-salon vibrancy with our ZeroSulfate shampoo containing the exclusive AntiFadeComplex. The 00% vegan, volume-boosting formulas offer extraordinary colour protection and voluminous body. SEPTEMBER 20 / Promotions City of Hope raises funds to support medical research for the prevention, treatment and cure of cancer and other life-threatening diseases. Use the FREE Pureology Organic Bamboo Body Sponge included in this kit daily and let it be your reminder to perform a breast self-exam once a month. For instructions on how to perform a breast self-exam and more information on breast health visit cityofhope.org/bcaexam. SALON/CLIENT OFFER Pure Volume Breast Cancer Awareness Kit KIT INCLUDES Pure Volume Shampoo Pure Volume Condition Pure Volume Blow Dry Amplifier packette Pureology Limited Edition Organic Bamboo Body Sponge Breast Cancer Awareness Pin SALON PRICE salon value* (3.25/% savings) *Does not include the value of Body Sponge valued at 5.00 CLIENT PRICE client value* (.25/% savings) *Does not include the value of Body Sponge valued at

11 COLOUR STYLIST EXPRESSIONS & EXPERTISE ENHANCE YOUR CLIENTS HAIRCOLOUR & INCREASE SALES OF COLOUR STYLIST Discover the latest edition of Colour Stylist s EXPRESSIONS & EXPERTISE collection of styles that spotlight the beauty of colour-treated hair. This kit allows you to create an exciting salon promotion that showcases these beautiful looks to clients and entices them to choose any 2 Colour Stylist products to purchase and receive a FREE lacing brush. Visit Pureology.com/expressions to learn more about Colour Stylist s EXPRESSIONS & EXPERTISE! SALON OFFER Colour Stylist products (mix and match) Salon Bonus Kit KIT INCLUDES Expressions & Expertise Client Kits Expressions & Expertise Lookbook Expressions & Expertise Technique Guide Expressions & Expertise Prescription Tearpad Colour Stylist Lacing Brushes 9 Anti Split Blow Dry styling cream packettes 9 Nourishing Nectar sculpting gel packettes 9 Illuminating Curl hour shaping lotion packettes 9 Antibreakage Twist shine-texturizer packettes 9 Cuticle Polisher shine serum packettes 9 Control Twist high hold liquid wax packettes SALON PRICE salon value (33.0/20% average savings) CLIENT/STYLIST OFFER 2 Colour Stylist Products Colour Stylist Lacing Brush STYLIST PRICE salon value (3.25/3% average savings) CLIENT PRICE salon value (.50/3% average savings) CHOOSE ANY 2 PRODUCTS TO CREATE YOUR PERSONALIZED BOX 2

12 PUREOLOGY EXCLUSIVE SEPTEMBER 20 PROMOTIONS COLOUR STYLIST EXPRESSIONS & EXPERTISE Sharing hope for a cure for breast cancer with Pure Volume All rights reserved. U /20

NEW ICE & SMOKE NEW ON FROM CHROMATICS AND SHADES EQ CREAM PROMOTIONS STOCK UP ON STYLING FAVORITES BOOST REVENUE WITH IN-SALON SERVICES AUGUST 2012

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