KEVIN.MURPHY START ME.UP

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Melissa Preston
6 years ago
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1 KEVIN.MURPHY START ME.UP

KEVIN the session stylist To understand KEVIN.MURPHY is to understand our founder s career. A salon stylist will sit with a client for up to an hour, then the client leaves.

Unsatisfied with the performance of the products he was being given (the looks simply falling flat during a shoot), Kevin recognised the need for weightless products that provided performance,

Passionate about the importance of using products that do not harm yourself or the environment, Kevin realized there was not a product line that satisfied all of these needs.

Murphy s impressive career spans more than two decades, during which he has established himself as an industry icon and a hair master of fashion runway, editorial and film.

Vitamins and amino acids repair the outer surface of the hair, thickening the hair and reducing the formation of split ends.

2 KEVIN the session stylist To understand KEVIN.MURPHY is to understand our founder s career. A salon stylist will sit with a client for up to an hour, then the client leaves. A session stylist can be working with a model for hours at a time, and their career depends on delivering Vogue cover hair every time. Unsatisfied with the performance of the products he was being given (the looks simply falling flat during a shoot), Kevin recognised the need for weightless products that provided performance, strength and longevity. How was he to do this?... Skincare technology delivering weightless texture. And from this realization, KEVIN. MURPHY was born. Passionate about the importance of using products that do not harm yourself or the environment, Kevin realized there was not a product line that satisfied all of these needs. Now, Kevin Murphy is one of the worlds most respected and sought after hairstylists, with a long career spanning fashion, runway, editorial and film. Murphy s impressive career spans more than two decades, during which he has established himself as an industry icon and a hair master of fashion runway, editorial and film... skincare FOR HAIR Born from the same philosophy as skincare, KEVIN.MURPHY products are weightlessly designed to deliver performance, strength and longevity. Vitamins and amino acids repair the outer surface of the hair, thickening the hair and reducing the formation of split ends. Moisturisers from Mango butter and Murumuru butter smooth the cuticles and soften the hair. Extracts from Peruvian Bark, Bamboo and Orange Blossom infuse the hair with weightless moisture. Antioxidants from Kakadu Plum and Desert Lime reduce breakage and repair chemical damage naturally.all KEVIN.MURPHY hair products are sulphate free, paraben free and cruelty free. OUR CHOICES At KEVIN.MURPHY we care about the environment and recognise the seriousness of dangerous climate change. We make every effort to do our part to help the environment by utilising packaging that is recyclable or biodegradable. To ensure the KEVIN.MURPHY range is of the very highest natural quality, we use natural ingredients from sources that are sustainable and renewable and are harvested utilising methods that do not cause any harm to the environment. We choose to use paper packaging that is made from post consumer waste and all of our secondary packaging is paper or cardboard. We chose square packaging that holds more volume and uses 40% less plastic in an aim to take up less space, less space in landfill. Furthermore, KEVIN.MURPHY is proudly collaboratingwith Al Gore s climate change leadership program The Climate Reality Project. A non-profit global organization, The Climate Reality Project is dedicated to educating the public about the science and impacts of climate change and to work towards solutions at a grassroots level worldwide. People for Ethical Treatment of Animals (PETA), the largest animal rights organisation in the world has proudly accepted KEVIN. MURPHY to be listed asone of their recommended Cruelty Free companies.kevin.murphy will not harm nor test on animals. We test on models! We avoid the use of any ingredients that will damage or harm animals and the environment in any way.

3 THE THREE TRUTHS ABOUT KEVIN MURPHY PRODUCTS Perform #1 - Each formula must deliver. Taking cues from skincare, KEVIN.MURPHY products are weightlessly designed to deliver performance, strength and longevity. Be Emotional #2 - The way our products look and how they make you feel is an essential part of our DNA. Let s connect on another level. Remain Conscious #3 - Consider the environment. At KEVIN.MURPHY we recognise the seriousness of dangerous climate change and make every effort to do our part.

OUR RANGE washes ANGEL.WASH Moisture rich volumising shampoo for fine coloured hair. Contains Green Tea extracts and Lavender Rose Hip, rich in Vitamin C. BALANCING.

4 OUR RANGE washes ANGEL.WASH Moisture rich volumising shampoo for fine coloured hair. Contains Green Tea extracts and Lavender Rose Hip, rich in Vitamin C. BALANCING.WASH A fresh blend of botanicals makes this the perfect daily shampoo for hair strength and vitality. BLONDE.ANGEL.WASH Colour enhancing shampoo for blonde hair. Optical brighteners rescue dulled colour and restore shine. For blonde or grey hair. HYDRATE.ME.WASH Kakadu Plum infused moisture delivery shampoo for normal to dry hair. Vitamins A, E and C lock in moisture to create a silky feel. LUXURY.WASH Moisturising smoothing shampoo for thick, coloured hair. Contains extracts of Aloe and protein enzymes to prevent further colour fade. MAXI.WASH Deep cleansing and detoxifying shampoo. A botanical blend of Papaya and Tea Tree extracts stimulates and detoxifies stressed out scalps. PLUMPING.WASH Densifying shampoo for thinning hair with Ginger Root and Nettle Extracts to strengthen and densify fine hair, leaving the hair and scalp revitalised and refreshed. YOUNG.AGAIN.WASH Immortelle and Baobab infused restorative softening shampoo with antiageing extracts from Lotus flower and Orchid help to renew youthful lustre and shine to dry brittle hair. STIMULATE.ME.WASH Densifying shampoo for thinning hair with Peppermint and Nettle Extracts to strengthen and densify male fine hair, leaving the hair and scalp revitalised and refreshed. rinse ANGEL.RINSE Volumising conditioner for fine, coloured hair. Moisturisers from Mango, Cocoa Butter and essential oil of Tangerine, smooth dry coloured hair. HYDRATE.ME.RINSE Kakadu Plum infused moisture delivery system for normal to dry hair. Vitamins and Algae extracts add radiance and lustre. LUXURY.RINSE A rich conditioner for thick or coarse coloured hair. Peruvian bark extracts and Pink Grapefruit essential oils infuse and repair coloured hair with rich moisture. PLUMPING.RINSE Densifying conditioner for thinning hair. Lovely Hemsleya Root rich in Oleanolic acid, nourishes and restores for thicker, stronger hair. YOUNG.AGAIN.RINSE Immortelle and Baobab infused restorative softening conditioner to nourish and restore youthful lustre to dry, brittle or damaged hair. STIMULATE.ME.RINSE Densifying conditioner for thinning hair. Peppermint & Nettle extracts rich in Oleanolic acid, nourishes and restores for thicker, treatment ANGEL.MASQUE Strengthening and thickening conditioning treatment for fine, coloured hair. Contains Quinoa Proteins, Tripeptides, Lotus Flower and Bamboo extracts. BORN.AGAIN An antioxidant conditioning treatment for damaged hair. Bamboo extract prevents breakage, while Omega 3, 6 and 9 are powerful antioxidants that stop damage. BLONDE.ANGEL A treatment conditioner to moisturise and soften bleached, highlighted and grey hair. Colour enhancers refresh and repair brassy and yellowed blonde tones. For blonde or grey hair. HYDRATE-ME.MASQUE Moisturising and smoothing masque for frizzy or coarse, coloured hair. Contains Kakadu Plum, Seaweed and vitamin charged treatment capsules that explode on contact to deliver hydration and moisture. STAYING.ALIVE An instant leave-in treatment/conditioner to repair damaged or colour treated hair. Extracts of Ivy, Iceland Moss and silk proteins smooth out and repair damaged hair in a weightless mist. YOUNG.AGAIN An Immortelle infused treatment oil will Indulge yourself with intensely conditioned smooth, soft hair. YOUNG.AGAIN.MASQUE A deep conditioning restorative masque with a complex of 20 Amino Acids, Quinoa and Rice Proteins, Immortelle, Lotus Flower and Baobab Seed oils to renew youthful lustre to dry damaged or styling & treatment BODY.MASS A leave-in plumping treatment for thinning hair that uses eyelash thickening and lengthening technology to strengthen hair, making your hair appear thicker and fuller instantly, whilst improving the quality over time. SHIMMER.SHINE A repairing shine mist with dual purpose; to treat your hair as it shines. With vitamins A, C & E, Baobab, Immortelle and Bamboo extracts. SMOOTH.AGAIN A leave-in smoothing treatment for style control and to eliminate frizz for silky, more touchable hair. THICK.AGAIN A leave-in plumping treatment for thinning hair. Providing men instant, thicker & fuller hair.

5 styling tools OUR RANGE ANTI.GRAVITY An oil free volumiser and texturiser to produce bigger, thicker hair. Helps hold your style whether it is curled or blown out. Contains certified organic lavender. FULL.AGAIN Infused with essential oil of Amyris and Elemi, this weightless lotion will thicken hair, providing natural movement and body. Rayon particles create a thicker surface making fine hair act thicker. HAIR.RESORT A texturiser for a messy beach look that defines long and fine hair. An oil free texturiser for a sexy look that defies gravity MOTION.LOTION Frizz control and curl enhancer in a weightless absorbing lotion for a sexy look and feel, can be used to finish your style and define curls. EASY.RIDER Flexible hold anti frizz crème. De-frizz and activate curl with added Vitamins A, E, H, B6, B8, calcium and minerals that treat your hair as you style. GRITTY.BUSINESS A blend of Bentonite Clay and Kukui Nut oil with old fashioned bee s wax gives super support and a dry, gritty texture. NIGHT.RIDER A firm hold, matte texture paste. Use on wet or dry hair to provide a strong hold for short or choppy looks. ROUGH.RIDER A strong hold clay to create a matte defined look. Infused with Soya Bean Extracts and Golden Bamboo to seal ends and provide strength. SUPER.GOO A firm hold rubbery gel with a natural finish. With extracts from Green Tea, Bamboo and Nettle. UN.DRESSED A firm elastic fibre paste to create a loose, undone, natural look. Infused with Black Pepper, Honey & Ivy extracts for a matte texture. Flexible hold. DAMAGE.MANAGER A weightless and invisible instant heat shielding spray that contains Vetiver essential oil and Arnica Root extracts. Fully loaded with the KEVIN.MURPHY X-HP Complex, essential for heat protection. POWDER.PUFF Shake to create! Sprinkle onto damp or dry hair at the roots to create volume and texture. ANTI.GRAVITY.SPRAY A non-aerosol spray that adds weightless volume and reinforces shine. Infused with organic Lavender Hydrosol, to achieve body and hold to all hair types. HAIR.RESORT.SPRAY Get a day at the beach hair with this Honey, Citrus and Tangerine infused volumising beach hair spray. TEXTURE.MASTER Get massive with TEXTURE.MASTER. This strong hold texture mist transforms and creates a big base of hair without having to tease. COLOR.BUG Wipe on, wash out, intense colour in seconds. A safe, gentle colour pad that wipes on colour and washes out instantly. Available in pink, orange, purple, white, shimmer and neon. BODY.BUILDER Work that body and boost your hair with flexible fullness and hold with this lightweight volumising mousse. FRESH.HAIR A dry cleaner for the hair that gives body and texture, removes odors, excess oil, and all your sins from the night before. SESSION.SPRAY A strong hold finishing spray that provides weightless, lasting hold. Hydrolysed wheat proteins, styling resins, natural fragrance oils, and UV shield for colour protection. HAIR.CURLERS.MEDIUM These curlers have tiny hair like ridges that feed hair evenly onto the surface. They have circular vents that improve air circulation for even cooling and a smoother wave. HAIR.CURLERS.LARGE Create volume and a smooth finish with these large curlers. Use for long smooth sytles, or for short looks that require volume. Selffastening and snag free. Now packed into a box of 48. WAVE.CLIPS Create mermaid styel waves in an instant. These clips will reate waves on any hair type simply by clipping it onto the hair shaft. SMOOTHING.BRUSH Made for real mahogany hardwoord and pure boar bristles. This smoothing brush will control static and give hair a smooth shiny finish. TEXTURE.COMB Specially designed to keep texture and movement in your hair but give it control. For best results or to control an unruly style, use after styling on dry hair. ROUND.BRUSH Made from pure mahogany hardwoord with reinforced pure boar black bristles. Great results on all hair types withou damagin the hair structure. Creates volume, curl and movement, whilst providing a smooth and shiny finish when used with the heat of a blow-dryer. TAIL.COMB Specifically designed for strength and durability. The unique pick at the end of the TAIL.COMB alls ease of sectioning and faster manipulation of the hair. CURL.CLIPS Create modern movement with these clips. PIN.CLIPS This one prong clips stops the hair from getting marked and ruining the finish of your style. TEXTURE.NET This one prong clips stops the hair from getting marked and ruining the finish of your style. SEWING.KIT The kit includes 3 colours of thread and 2 sewing needles. To create the seamless hair up. CUTTING.COMB Designed to the highest standards of precision and quality, this comb is strong with stragiht edges to assist in a clean cut. SURFER.GIRL.KIT The kit contains all the tools you ll nee dot recreate the authentic surfer look. MERMAID.KIT This kit contains all you need for the real mermaid kit. SCREEN.SIREN.KIT Kit contains all the tools you need to recreate the screen siren kit. available in back bar ANGEL WASH & RINSE LUXURY.WASH & RINSE BALANCING.WASH MAXI.WASH BLONDE.ANGEL.WASH & TREATMENT HYDRATE.ME.WASH & RINSE STIMULATE.ME.WASH & RINSE BORN.AGAIN.WASH, TREATMENT & MASQUE YOUNG.AGAIN.WASH, RINSE & MASQUE PLUMPING.WASH & RINSE ANGEL.MASQUE HYDRATE.ME.MASQUE STAYING.ALIVE HAIR.RESORT ANTI.GRAVITY MOTION.LOTION

6 this is COLOR.ME COLOR.ME is an ammonia-free and ppd-free, honey-based hair color with pomegranate, as gentle as possible while meeting all expectations of a permanent hair color. COLOR.ME offers you tone-on-tone and darker color results, full coverage of un-pigmented hair, wide selection of fashion shades, high lifting colors, color balancing, color corrections & pastel coloration. MOLECULAR.COUPLE.GUARANTEE In the past, the composition of a hair color has been based on weight, rather than on the total number of molecules. COLOR.ME uses a new technology to count each molecule, ensuring that during the coloring process every molecule finds its partner. HAIR & SKIN-FRIENDLY COLOR.ME uniquely composed with counted molecules (colorants) ensures gentleness for hair and scalp. Through oxidation, all COLOR. ME molecules couple with a counterpart, forming a secure bond. No un-coupled molecules remain in the hair give less chance for skin irritation and / or allergic reaction. Protect colorist and client from possible inhaling. Protect of groundwater and environment. COLOR PERCEPTION A new interpretation of perceiving hair color: results are natural multitones, balanced, with unsurpassed shine. COLOR.ME respects the natural color pattern of virgin hair. The modern multi-tone effect of COLOR.ME is preferred to classic opaque color results. COLOR.ME PIGMENTS Micro-pigments penetrate deep into the hair shaft. They are the basis for gentleness and longevity COLOR.ME pigment delay function. The coupling of th color pigments starts only after being deposited deep inside the hair to ensure maximum durability and vibrancy.

7 OUR RANGE shades 54 DIFFERENT SHADES 6 BOOSTERS 3 TONERS 3 HIGHT LIFTING bleach BLEACHING POWDER POWDER LIGHTENER CREAM LIGHTENER cream PROTECTING SCALP CREAM peroxides 3,5 VOL 10 VOL 20 VOL 30 VOL 40 VOL accessories color chart bowls brushes aprons

8 the packs KEVIN.MURPHY

9 OUR HAIRCARE PACKS THE ESSENTIAL PACK 3 pieces of all washes, rinses & treatments for sales 3 pieces of all styling products for sales 1 texture.comb no tools, no kits, no COLOR.BUGS starts at 2556,09 euro (excl. tva) THE LUXURY PACK 3 pieces of all washes, rinses & treatments for sales 3 pieces of all styling products for sales 1 unit of all styling products for salon use 1 window sticker, flyers & 2 POS, poster starts at 3661,92 euro (excl. tva) THE EXCLUSIVE PACK 6 pieces of all washes, rinses & treatments for sales 6 pieces of all styling products for sales 2 window stickers, flyers, different POS, posters, selling bags, samples starts at 5216,52 euro (excl. tva) THE EXPERT PACK 12 pieces of all washes, rinses & treatments for sales 12 pieces of all styling products for sales Window stickers, personalized flyers, all POS, all posters, selling bags, samples, capes & towels starts at 7547,05 euro (excl. tva) THE GENTS PACK 3 pieces of all washes, rinses & treatments designed for men 6 pieces of all styling products for men 1 back bar bottle of all available washes, rinses & treatments for men cutting combs Flyers, poster & 1POS THE TOOLS & TRICKS PACK All tools All kits All COLOR.BUGS starts at 641,65 euro (excl. tva) starts at 1300,43 euro (excl. tva) OUR COLOR PACKS THE SMALL PACK 2 pieces of all 54 shades 2 pieces of all 6 boosters 2 pieces of all 3 high lifters 2 pieces of all 3 toners 1 piece of blue bleaching powder 1 piece of powder lightener 1 piece of cream ligthener 1 piece of protecting scalp cream 2 pieces of all 5 peroxides 3 bowls 3 brushes 1 apron starts at 1521,81 euro (excl. tva) THE MEDIUM PACK 3 pieces of all 54 shades 3 pieces of all 6 boosters 3 pieces of all 3 high lifters 3 pieces of all 3 toners 2 pieces of blue bleaching powder 2 pieces of powder lightener 2 pieces of cream ligthener 2 pieces of protecting scalp cream 3 pieces of all 5 peroxides 6 bowls 6 brushes 2 aprons starts at 2294,36 euro (excl. tva) THE LARGE PACK 4 pieces of all 54 shades 4 pieces of all 6 boosters 2 pieces of all 3 high lifters 2 pieces of all 3 toners 2 pieces of blue bleaching powder 2 pieces of powder lightener 2 pieces of cream ligthener 2 pieces of protecting scalp cream 4 pieces of all 5 peroxides 9 bowls 9 brushes 3 aprons starts at 3573,90 euro (excl. tva)

10 the packs KEVIN.MURPHY

11 OUR HAIRCARE PACKS THE ESSENTIAL PACK 3 pieces of all washes, rinses & treatments for sales 3 pieces of all styling products for sales 1 texture.comb no tools, no kits, no COLOR.BUGS starts at 2556,09 euro (excl. tva) THE LUXURY PACK 3 pieces of all washes, rinses & treatments for sales 3 pieces of all styling products for sales 1 unit of all styling products for salon use 1 window sticker, flyers & 2 POS, poster starts at 3661,92 euro (excl. tva) THE EXCLUSIVE PACK 6 pieces of all washes, rinses & treatments for sales 6 pieces of all styling products for sales 2 window stickers, flyers, different POS, posters, selling bags, samples starts at 5216,52 euro (excl. tva) THE EXPERT PACK 12 pieces of all washes, rinses & treatments for sales 12 pieces of all styling products for sales Window stickers, personalized flyers, all POS, all posters, selling bags, samples, capes & towels starts at 7547,05 euro (excl. tva) THE GENTS PACK 3 pieces of all washes, rinses & treatments designed for men 6 pieces of all styling products for men 1 back bar bottle of all available washes, rinses & treatments for men cutting combs Flyers, poster & 1POS THE TOOLS & TRICKS PACK All tools All kits All COLOR.BUGS starts at 641,65 euro (excl. tva) starts at 1300,43 euro (excl. tva) OUR COLOR PACKS THE SMALL PACK 2 pieces of all 54 shades 2 pieces of all 6 boosters 2 pieces of all 3 high lifters 2 pieces of all 3 toners 1 piece of blue bleaching powder 1 piece of powder lightener 1 piece of cream ligthener 1 piece of protecting scalp cream 2 pieces of all 5 peroxides 3 bowls 3 brushes 1 apron starts at 1521,81 euro (excl. tva) THE MEDIUM PACK 3 pieces of all 54 shades 3 pieces of all 6 boosters 3 pieces of all 3 high lifters 3 pieces of all 3 toners 2 pieces of blue bleaching powder 2 pieces of powder lightener 2 pieces of cream ligthener 2 pieces of protecting scalp cream 3 pieces of all 5 peroxides 6 bowls 6 brushes 2 aprons starts at 2294,36 euro (excl. tva) THE LARGE PACK 4 pieces of all 54 shades 4 pieces of all 6 boosters 2 pieces of all 3 high lifters 2 pieces of all 3 toners 2 pieces of blue bleaching powder 2 pieces of powder lightener 2 pieces of cream ligthener 2 pieces of protecting scalp cream 4 pieces of all 5 peroxides 9 bowls 9 brushes 3 aprons starts at 3573,90 euro (excl. tva)

The silkiest choice in haircolor

The silkiest choice in haircolor COLOR EMOTION Color evokes emotion, express it with Bacò, the perfect professional color by Kaaral. Bacò leaves the hair healthy, soft with unsurpassed shine. Enriched