European Market Natural Personal Care Products The market has been growing at a fast rate. - Growing consumers demand for natural/organic personal car
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1 Innovation Seminars April 14th, 2015 AMISOFT ECS-22W Amino Acid Based Surfactant for Natural Cosmetics & Sulfate-Free Personal Care Products In-Cosmetics 2015 Nana Haraya Cosmetic Group Ajinomoto Co., Inc.
2 European Market Natural Personal Care Products The market has been growing at a fast rate. - Growing consumers demand for natural/organic personal care products - New entrants and new product launches. 2
3 Natural Personal Care Product Claims Natural products feature a free from trend. Impression Harshness-Free Irritation-Free Gentle Skin Compatibility Free from Mildness DEA, preservatives, sulfates, PEG-derivatives silicones. Eco-friendly & Sustainable Green Natural 3
4 Sulfate-Free Cleansing Products Rate of Number of New Launch Claim with Sulfate-free (%) It has grown significantly and has spread to numerous regions in the last 3 years. Since 2007 Source: Mintel GNPD 4
5 Sulfate-Free Cleansing Products Similar concepts are pervading worldwide Sulfate-free / non-sulfate in North America Surfactant-free in Southeast Asia Amino acid shampoo in Japan Sulfate-free / non-sulfate Surfactant - free Amino acid shampoo 5
6 LES (AES, sulfate ) Alkyl Ether Sulfates The first choice for shower products / shampoos. Good foamer in a wide ph range Suitable for liquid products in terms of solubility and thickening property Developed as a soft mild surfactant against AS (SDS) Always contains certain amount of SDS as an impurity When SDS is absorbed into the skin, it is known to cause protein denaturation, inhibition enzymes. SDS 6
7 What You Want? By shifting to Sulfate-free formulations What You Expect Labels with Sulfate-free Claims Milder, more Gentle Products Natural / Sustainable Message What You DON T Want to Give up Easy Formulations: Viscosity & Transparent Cost increase Foamability Struggling to make sulfate-free products. 7
8 NEW AMINO ACID BASED SURFACTANT the desired properties as primary surfactant for sulfate-free products Mild with excellent conditioning effect R Eco-friendly N H & Sustainable AMISOFT AMISOFT ECS-22W INCI: Disodium Cocoyl Glutamate Natural Performance AJINOMOTO s Sulfate-Free Surfactant Solutions 8
9 AMISOFT is Derived from Natural Origins AMISOFT Vegetable-origin fatty acid H 2 N COO - Glutamic acid COO - H N COO - Na + O COO - Na + 9
10 AMISOFT is Derived from Natural Origins AMISOFT Vegetable-origin fatty acid H 2 N COO - Glutamic acid COO - AMISOFT ECS-22W is being produced in Indonesia, considering starting materials availability. 10
11 NEW Natural Foaming Surfactant Natural Extremely mild Eco-Friendly Rapid Biodegradation AMISOFT ECS-22W High skin compatibility Good performance at the skin-neutral ph (ph 5 ~ 6) Conditioning / moisturizing feel A comfortable and soft feeling to the skin during and after use with minimum tendency to cause skin dryness High performance Suitable for clear products Excellent lathering properties and creamy & dense luxurious foam Ideal as a primary surfactant of sulfate-free products 11
12 KNS W (wt%) AMISOFT ECS-22W (30%) 20.0 COCAMIDOPROPYL BETAINE (30%) 15.0 SODIUM LAUROAMPHOACETATE (32%) 4.7 GLYCERYL CAPRATE 2.0 SODIUM CHLORIDE 0.3 PEG-150 DISTEARATE 0.4 CITRIC ACID to ph5.8 PRESERVATIVES 0.3 WATER Guide Formulation : Sulfate-free Shower Gel By using AMISOFT ECS-22W, good viscosity and clarity can be achieved easily. Balance FRAGRANCE Clear appearance Suitable viscosity 7,700 mpa s 12
13 Foamability of Sulfate-free Formulation AMISOFT product outstrips the sulfate product in terms of foam value and stability. 5% as is, 35 o C, tap water (water hardness: 60ppm as CaCO 3 ) AMISOFT ECS-22W sulfate-free formulation TS Data Sheet No E 13
14 Foam Appearance of Sulfate-free Formulation Excellent lathering properties and creamy & dense luxurious foam Exhibits excellent performance as a primary surfactant of sulfate free products SLES AMISOFT ECS-22W 14
15 Summary AMISOFT ECS-22W Natural Eco-friendly & Sustainable Economical Mild with excellent conditioning effect Excellent foaming properties and luxurious creamy & dense foam Ideal as a primary surfactant can be utilized as main surfactants, or even as an additive. Exhibits excellent performance as a primary surfactant of sulfate free products 15
16 Thank you for listening! AMINO ACID BASED SURFACTANT R N H AMISOFT ECS-22W INCI: Disodium Cocoyl Glutamate 16
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