Brand identity designed by JAVIER
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1 Brand identity designed by JAVIER
2 Logo conceptualization Concept 3 WOMEN is a Colombian brand creating a new brand identity and name to introducing their products to the American market. Before designing the logo, we researched to analyze other brands in the fashion industry attracting a similar audience. Shape If we look at the Gucci, Chanel and Kim Kardashian, the strategy was to design a symmetric and balanced concept by turning one of the letters included in the brand s name, after some different test we discovered that we could achieve a similar look but flipping the number 3 and use it as the letter E in the word WOMEN Typography We use the font Morva to write the brand name and to build the icon. Additionally, we added a small mark to separate the number 3 from the word women to facilitate reading Color The color was selected based on the client requirements. It should be soft and feminine without using a cliche appearance such as pink or purple 3 WOMEN 3 WOMEN 3
3 Color versions
4 Black and white versions
5 Online applications and icons
6 Color palette Use these values to maintain color consistency from digital to print applications. The CMYK values are for printed materials. Both Pantone spot colors and CMYK percentages have been provided. Every print technique is different and print proofs may be required to ensure color accuracy. The RGB values are for digital, on-screen materials. Both RGB values and HEX codes have been provided. Every display is different so there may be a slight variation across devices. Color #1 #00a8cc Color Hex RGB value is 0, 168, 204 CMYK process color value is 75, 13, 13, 0 Color #2 #4dc3db Color Hex RGB value is 77, 195, 219 CMYK process color value is 61, 1, 12, 0
7 Logo usage samples Correct Incorrect
8 Typography font family Typography paragraph metrics Open Sans Regular A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z Open Sans Italic A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z Open Sans Bold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z Titles Style Font: Open Sans Aligmed to the left Font Size from 25 to 30 points Leading from 30 to 35 points Color Black 100% Paragraph style Font: Open Sans Font size from 9 to 13 ponts Leading from 13 to 15 points Color Black 80% Donec non tortor in arcu mollis feugiat Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor. Maecenas vitae nulla consequat libero cursus venenatis. Nam magna enim, accumsan eu, blandit sed, blandit a, Quisque facilisis erat a dui. Nam malesuada ornare dolor. Cras gravida, diam sit amet rhoncus ornare, erat elit consectetuer erat, id egestas pede nibh eget odio. Proin tincidunt, velit vel porta elementum, magna diam molestie sapien. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam.
9 Correct typography usage DONEC NON TORTOR IN ARCU MOLLIS FEUGIAT Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper. DONEC NON TORTOR IN ARCU MOLLIS FEUGIAT Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper. DONEC NON TORTOR IN ARCU MOLLIS FEUGIAT Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper.
10 Incorrect typography usage DONEC NON TORTOR IN ARCU MOLLIS FEUGIAT Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper. DONEC NON TORTOR IN ARCU MOLLIS FEUGIAT Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper. DONEC NON TORTOR IN ARCU MOLLIS FEUGIAT Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper.
11 Application The following elements were created to present to maintain the brand identity across printed material and online applications Designed by JAVIER
12 App icon
13 Website
14 Facebook page Telegraph Escrow Inc.
15 Packaging By Colombian Tropics By Colombian Tropics By Colombian Tropics Deluxe Line Total Comfort By Colombian Tropics Deluxe Line Total Comfort Reduces your waist up to 2 sizes Reduces your waist up to 2 sizes immediately. immediately. Makes your curves stand out making Makes your curves stand out making you look and feel beautiful. you look and feel beautiful. Lifts up your buttocks naturally. Lifts up your buttocks naturally. Helps to correct your posture. Helps to correct your posture. Eliminates liquids due its effective Eliminates liquids due its effective high compression helping you reduce high compression helping you reduce sizes naturally. sizes naturally. No one will notice that you are No one will notice that you are wearing it due its special design and wearing it due its special design and fabrics. fabrics. Recomendation: Use daily to mold Recomendation: Use daily to mold your body effectively. your body effectively. Precaution: Consult with your Precaution: Consult with your Doctor before use if you have Doctor before use if you have respiratory or circulation problems. respiratory or circulation problems. Other Styles Other Styles SPORT LATEX High compression, Ideal for short torsos CLASSIC LATEX High compression, Recommended for long torsos CORSET LATEX Total coverage in the back with gradual strips SPORT LATEX High compression, Ideal for short torsos CLASSIC LATEX High compression, Recommended for long torsos CORSET LATEX Total coverage in the back with gradual strips VEST LATEX Maximum coverage on the torso with 4 rods to improve your posture GIRDLE CAPRIS Reduce the abdomen, lift the gluteus and mold your legs WAIST CORSET Reduce your waist comfortably, with rods to mold your figure VEST LATEX Maximum coverage on the torso with 4 rods to improve your posture GIRDLE CAPRIS Reduce the abdomen, lift the gluteus and mold your legs WAIST CORSET Reduce your waist comfortably, with rods to mold your figure CORRECTOR VEST Correct your position and Shape your figure comfortably GIRDLE STRAPLESS Highlight your curves, Ideal for low-cut clothing GIRDLE CONTROL Maximum coverage Shape your figure comfortably CORRECTOR VEST Correct your position and Shape your figure comfortably GIRDLE STRAPLESS Highlight your curves, Ideal for low-cut clothing GIRDLE CONTROL Maximum coverage Shape your figure comfortably Size Chart XS S M L XL 2XL 3XL 4XL 5XL Size Chart XS S M L XL 2XL 3XL 4XL 5XL Girdle Control Reduces your waist up to 2 sizes immediately Contour Contorno Waist Cintura Inches cm ,5 96,5-101,5 105,5-106,5 106,5-111,5 111,5-116,8 116,8-121,9 Inches 23, ,5 35,5-38,5 38,5-41,7 41, ,5 46,5-48,8 48,8-51 cm Girdle Strapple Reduces your waist up to 2 sizes immediately Contour Contorno Waist Cintura Inches cm ,5 96,5-101,5 105,5-106,5 106,5-111,5 111,5-116,8 116,8-121,9 Inches 23, ,5 35,5-38,5 38,5-41,7 41, ,5 46,5-48,8 48,8-51 cm Hips Cadera Inches 34, ,5 43,5-46,5 46,5-49,6 49, ,5 54,5-56,5 56,5-59 cm Hips Cadera Inches 34, ,5 43,5-46,5 46,5-49,6 49, ,5 54,5-56,5 56,5-59 cm
16 Packaging By Colombian Tropics By Colombian Tropics By Colombian Tropics Deluxe Line Total Comfort By Colombian Tropics Deluxe Line Total Comfort Reduces your waist up to 2 sizes Reduces your waist up to 2 sizes immediately. immediately. Makes your curves stand out making Makes your curves stand out making you look and feel beautiful. you look and feel beautiful. Lifts up your buttocks naturally. Lifts up your buttocks naturally. Helps to correct your posture. Helps to correct your posture. Eliminates liquids due its effective Eliminates liquids due its effective high compression helping you reduce high compression helping you reduce sizes naturally. sizes naturally. No one will notice that you are No one will notice that you are wearing it due its special design and wearing it due its special design and fabrics. fabrics. Recomendation: Use daily to mold Recomendation: Use daily to mold your body effectively. your body effectively. Precaution: Consult with your Precaution: Consult with your Doctor before use if you have Doctor before use if you have respiratory or circulation problems. respiratory or circulation problems. Other Styles Other Styles SPORT LATEX High compression, Ideal for short torsos CLASSIC LATEX High compression, Recommended for long torsos CORSET LATEX Total coverage in the back with gradual strips SPORT LATEX High compression, Ideal for short torsos CLASSIC LATEX High compression, Recommended for long torsos CORSET LATEX Total coverage in the back with gradual strips VEST LATEX Maximum coverage on the torso with 4 rods to improve your posture GIRDLE CAPRIS Reduce the abdomen, lift the gluteus and mold your legs WAIST CORSET Reduce your waist comfortably, with rods to mold your figure VEST LATEX Maximum coverage on the torso with 4 rods to improve your posture GIRDLE CAPRIS Reduce the abdomen, lift the gluteus and mold your legs WAIST CORSET Reduce your waist comfortably, with rods to mold your figure CORRECTOR VEST Correct your position and Shape your figure comfortably GIRDLE STRAPLESS Highlight your curves, Ideal for low-cut clothing GIRDLE CONTROL Maximum coverage Shape your figure comfortably CORRECTOR VEST Correct your position and Shape your figure comfortably GIRDLE STRAPLESS Highlight your curves, Ideal for low-cut clothing GIRDLE CONTROL Maximum coverage Shape your figure comfortably Size Chart XS S M L XL 2XL 3XL 4XL 5XL Size Chart XS S M L XL 2XL 3XL 4XL 5XL Girdle Deluxe Reduces your waist up to 2 sizes immediately Contour Contorno Waist Cintura Inches cm ,5 96,5-101,5 105,5-106,5 106,5-111,5 111,5-116,8 116,8-121,9 Inches 23, ,5 35,5-38,5 38,5-41,7 41, ,5 46,5-48,8 48,8-51 cm Girdle Invisible Reduces your waist up to 2 sizes immediately Contour Contorno Waist Cintura Inches cm ,5 96,5-101,5 105,5-106,5 106,5-111,5 111,5-116,8 116,8-121,9 Inches 23, ,5 35,5-38,5 38,5-41,7 41, ,5 46,5-48,8 48,8-51 cm Hips Cadera Inches 34, ,5 43,5-46,5 46,5-49,6 49, ,5 54,5-56,5 56,5-59 cm Hips Cadera Inches 34, ,5 43,5-46,5 46,5-49,6 49, ,5 54,5-56,5 56,5-59 cm
17 Printed Documents This page was created to give you a brief idea about how your logo may look on printed documents, in the mind time you can read about our story. In 2005 Javier moved from Bogota, Colombia to Los Angeles, since then he founded a studio specialing in design and marketing services. This venture has been an exciting learning process, sometimes going up like a rocket and others going down with the parachute closed, all the experience achieved through the years has been the keystone to understand the general and Hispanic Market in the United States. pportunity to work with a lot of small business and some recognized brands such as Nike, y's and more. This experience is the foundation to become a recognized rket. We have helped over Latino entrepreneurs to eral and Hispanic market in the US. We offer
18 Exteriors
19 Interiors
20 Duarte Insurance Bronze package Professional logo design + Basic brand identity This logo has been designed by JAVIER to help those developing creative content for DUARTE INSURANCE AGENCY to maintain the brand identity continuity and provide a consistent way to effectively communicate the brand messages. Thank you for your time Downloads Logo files for web and print EPS scaleable vector files for printing PDF vector file for printing JPG with a white background RGB for web PNG with no background for web Icon for social media profiles Favicon for website Logo vesions Full color logo Black and white logo Additionals Color palette Transfer of copyrights and ownership for unlimited usage
detroit Detroit Zoo Brand Identity Guidelines
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