13 th European Week of Regions and Cities Brussels October The OPEN DAYS 2015 branding guidelines

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Imogene McCormick
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13 th European Week of Regions and Cities Brussels 12-15 October 2015 The

1 13 th European Week of Regions and Cities Brussels October 2015 The OPEN DAYS 2015 branding guidelines Specific rules and applications in 2015

3 Introduction Why OPEN DAYS yearly-specific branding guidelines? Each yearly edition of the OPEN DAYS takes into account the political context. This is why the OPEN DAYS are held yearly under a specific slogan, alongside three renewed thematic priorities. To mark the new edition of the OPEN DAYS, its new focus and priorities, the organisers yearly define a new branding scheme, i.e. a new combination of two colours and, if relevant, a new branding image. In 2015, the OPEN DAYS are held under the overall slogan Europe s regions and cities: Partners for investment and growth, with the following three thematic priorities: Modernising Europe: The regions in the Energy Union and the Single Digital Market Regions open for business: SME development, innovation and job creation Places and spaces: Urban and rural development, urban-rural integration The OPEN DAYS 2015 branding guidelines define the rules applicable to the OPEN DAYS brand in They complement the rules defined in the general OPEN DAYS branding guidelines. 3

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5 Outline Combination of colours in Background colours 02. Text colours 03. Colour of the logo Slogan and branding image Typography 5

6 6 Combination of colours in 2015

7 01. Background colours 13 th European Week of Regions and Cities Brussels October 2015 C 27 M 100 Y 33 K 24 R 133 G 25 B 81 hexa: # C 42 M 15 Y 0 K 6 R 161 G 185 B 220 hexa: #a1b9dc 7

8 02. Text colours When used on the purple background, the text will be displayed in white. On the blue background, the headlines will be displayed in white and the small titles and the body text in black. Otherwise, it will be used with black color. Sed tempus cursus Donec pellentesque Mauris ut malesuada sem. Praesent porttitor euismod interdum. Curabitur pretium rhoncus enim, in ultrices nibh iaculis sit amet. Vivamus enim ligula, hendrerit sit amet faucibus quis, sollicitudin ut massa. Vivamus et tortor tortor, vel pretium lacus. Vestibulum felis elit, venenatis in faucibus id, pulvinar id ligula. Morbi luctus adipiscing enim eu vestibulum. Duis pretium elementum egestas. Aliquam eu sapien sit amet arcu lacinia porttitor a at dolor. Sed tempus cursus Donec pellentesque Mauris ut malesuada sem. Praesent porttitor euismod interdum. Curabitur pretium rhoncus enim, in ultrices nibh iaculis sit amet. Vivamus enim ligula, hendrerit sit amet faucibus quis, sollicitudin ut massa. Vivamus et tortor tortor, vel pretium lacus. Vestibulum felis elit, venenatis in faucibus id, pulvinar id ligula. Morbi luctus adipiscing enim eu vestibulum. Duis pretium elementum egestas. Aliquam eu sapien sit amet arcu lacinia porttitor a at dolor. Sed tempus cursus Donec pellentesque Mauris ut malesuada sem. Praesent porttitor euismod interdum. Curabitur pretium rhoncus enim, in ultrices nibh iaculis sit amet. Vivamus enim ligula, hendrerit sit amet faucibus quis, sollicitudin ut massa. Vivamus et tortor tortor, vel pretium lacus. Vestibulum felis elit, venenatis in faucibus id, pulvinar id ligula. Morbi luctus adipiscing enim eu vestibulum. Duis pretium elementum egestas. Aliquam eu sapien sit amet arcu lacinia porttitor a at dolor. 8

9 03. Colour of the logo In general (on the majority of the materials), the logo will be used on the purple background. In this case, the tagline should be displayed in white. positive version 13 th European Week of Regions and Cities Brussels October th European Week of Regions and Cities Brussels October 2015 negative version 13 th European Week of Regions and Cities Brussels October th European Week of Regions and Cities Brussels October 2015 black and white version gray version 13 th European Week of Regions and Cities Brussels October th European Week of Regions and Cities Brussels October th European Week of Regions and Cities Brussels October th European Week of Regions and Cities Brussels October

10 10 Slogan and branding image

11 13 th European Week of Regions and Cities Brussels October 2015 Europe s regions and cities Partners for investment and growth #euopendays 11

12 Typography Printed material (offset) Other written material On the web Myriad Pro should be used in all printed communication for a consistent image (promotional material, publications, events tools ). As a general rule, Myriad Pro Regular or Light is used for body text and Myriad Pro Semibold, Bold or Black for headings and subheadings. Italic may also be used according to the rules set in the OPEN DAYS style guide. Verdana should also be used for memoranda, fax transmittals, letters, speeches, presentations (i.e. material which is not necessary meant for offset printing). Verdana is the font for html. Headline 1 is invisible for web users and serves only the purpose of search engines (for web reference). Headline 2 designs the main titles, displayed in bold size 17 (17 px or 17 pt for Photoshop or word). Headline 3 designs the subheadings, displayed in size 15. The main text body is displayed in size

13 Myriad Pro Regular Myriad Pro Light Myriad Pro Italic Myriad Pro Condensed Verdana Regular Verdana Italic Verdana Bold Verdana Bold Italic Myriad Pro Bold Condensed Myriad Pro Semibold Myriad Pro Bold Myriad Pro Black 13

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16 February 2015 Edited by the Communication, Press and Events Directorate Rue Belliard/Belliardstraat 101 :: 1040 Bruxelles/Brussel :: Belgique/Belgïe Tel / :: Fax +32 2/

CONTENTS /10 11/

CONTENTS /10 11/ BRAND GUIDELINES CONTENTS The Brand Astley Project brand was commissioned by Staffordshire University. The Branding should only be used in conjunction with the Heritage Lottery Funded project and usage