2015 PORTFOLIO L I F E

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Kory Lee
5 years ago
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1 P O R T F O L I O C R EAT IVE G UIDE B O O K LIFE LIVES HERE

2 WHO WE ARE 3 POSITIONING 4 PERSONALITY 5 TALENT 6 PHOTOGRAPHY 7 COLOR 8 ENERGY BARS 9 LOGO TRAIN 10 TYPOGRAPHY 11 EXAMPLES 12 WHAT S INSIDE

Cooking Channel, Travel Channel and Great American Country.

We are credible voices of expertise and authority.

3 W HO W E A RE Scripps Networks Interactive is a leading lifestyle entertainment brand group developing high-profile content for many media platforms including television, digital, mobile and publishing. The company s media portfolio includes popular lifestyle brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country. WE DON T JUST LEAD THE LIFESTYLE CATEGORY, WE DEFINE IT. We are credible voices of expertise and authority. We deliver trusted brands to an upscale audience through engaging brand ambassadors and inspiring, aspirational lifestyle programming. SCRIPPS NETWORKS INTERACTIVE offers advertisers an invaluable, lifelong partnership instilling instant credibility, unprecedented visibility and access to the hearts and homes of millions of loyal consumers. 3

4 POS IT IO NING LIFE LIVES HERE Our lifestyle brands thrill millions and millions of fans. We ignite creativity, inspire and entertain a wildly devoted audience, and unleash the joy of living a more vibrant life. LIFE IS CELEBRATED HERE. LIFE HAPPENS HERE. LIFE LIVES HERE. 4

5 PERSON A L I T Y Our brand personality lives and breathes lifestyle INSPIRING AUTHENTIC CONTEMPORARY SMART SURPRISING UNEXPECTED CONFIDENT PERSONAL ENERGETIC 5

6 TALEN T Our talent are the emotional link to our brands and consumers and key to our story. 6

7 PHOTOGRAPHY Our brands are active, full of life; our use of bold photography captures the energy of our content and the active spirit of our personalities. 7

8 COLOR PALETTE Vibrant color palettes exude life-flowing energy. 381U 340U 306U 290U 293U 292U C:33 M:0 Y:100 K:0 C:83 M:14 Y:68 K:0 C:73 M:7 Y:0 K:0 C:42 M:7 Y:0 K:0 C:90 M:60 Y:0 K:0 C:58 M:20 Y:0 K:0 R:185 G:215 B:56 R:24 G:141 B:102 R:26 G:166 B:221 R:123 G:190 B:227 R:0 G:103 B:177 R:82 G:151 B:207 HEX: b9d738 HEX: 188d66 HEX: 1aa6dd HEX: 7bbee3 HEX: 0067b1 HEX: 5297cf 2745U 254U 206U 672U 1795U 130U C:73 M:75 Y:8 K:0 C:40 M:80 Y:6 K:0 C:6 M:90 Y:47 K:0 C:3 M:42 Y:0 K:0 C:8 M:80 Y:65 K:0 C:0 M:47 Y:92 K:0 R:77 G:71 B:136 R:143 G:69 B:135 R:216 G:49 B:83 R:243 G:162 B:203 R:215 G:72 B:64 R:243 G:133 B:44 HEX: 4d4788 HEX: 8f4587 HEX: d83153 HEX: f3a2cb HEX: d74840 HEX: f3852c 8

gradient, opacity, blending mode and size

9 ENER GY BA RS Our energy bars suggest motion, moving the story forward. Below are just a few examples of the energy bars, using various color, gradient, opacity, blending mode and size combinations to achieve unique looks. LIFE LIVES HERE LIFE LIVES HERE 9

10 LOGO TRAIN Our logo train identifies all of our powerful brands as well as the Life Lives Here tagline. When all the logos are used together, choose an option below. The tagline can be used with or without the logo train. Horizontal (option 1) Horizontal (option 2) Vertical Scripps Networks Interactive / Life Lives Here Lockup 10

11 TYPOGRAPHY We chose a font that is welcoming, confident and contemporary. Headline text uses Gotham Bold or a combination of Gotham Bold and Book; all caps with open kerning. Body text uses Gotham Book; upper and lower case. GOTHAM BOOK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz GOTHAM BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz DISPLAY TEXT COLOR LIVES HERE LIFE LIVES HERE BODY TEXT Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras sed sem tincidunt, vehicula eros ac, tincidunt nisl. Nullam consequat purus urna. Fusce porttitor diam nec luctus hendrerit. Praesent rhoncus, erat sit amet hendrerit feugiat, ante massa vulputate odio, nec tincidunt nunc neque id metus. Fusce et nibh luctus, lobortis ante in, ullamcorper erat. Phasellus convallis mi dui, pharetra gravida metus interdum vel. Maecenas lectus magna, rhoncus ultricies orci in, scelerisque eleifend diam. Donec auctor neque volutpat odio dictum bibendum. Integer et egestas ligula, a euismod nunc. Aliquam erat volutpat. Aenean lacinia vitae nulla nec dictum. Maecenas sed velit nulla. 11

EXAMP L ES Elegant design with clean lines,

2015 UPFRONT EVENT ANDREW ZIMMERN Travel

Receptive Audience 2 Most Motivated Audience

The Vanilla Ice Project Audience with Highest

Index to Composite A/W25-54 Impressions. 2.

Experian Simmons Discretionary Spend Estimate

12 EXAMP L ES Elegant design with clean lines, bold colors and simple structure define our look. LIFESTYLE is our business. And business is good UPFRONT EVENT ANDREW ZIMMERN Travel Channel DREW & JONATHAN SCOTT HGTV 1 # GIADA DE LAURENTIIS Food Network Highest Concentration of Upscale Viewers 1 Most Ad Receptive Audience 2 Most Motivated Audience 3 VANILLA ICE Most Favored Network Group 4 The Vanilla Ice Project Audience with Highest Discretionary Income 5 ALISON VICTORIA Kitchen Crashers Sources 1. Nielsen via NPower, Live+SD % Comp HHI $125K+, HHI $100K+. HHI $75K (12/31/12-12/29/13). Prime M-Su 8p-12a. Index to Composite A/W25-54 Impressions. 2. Experian Simmons MME Study: Spring Past 7 Days Viewing. Top 2 Box Data. 8-attribute Ad Receptive average. Base= A Experian Simmons MME Study: Spring Past 7 Days Viewing. Top 2 Box Data. 3-attribute Motivation average. Base= A Experian Simmons MME Study: Spring Past 7 Days Viewing. Top 2 Box Data. 7-attribute Favorite average. Base=A Experian Simmons Discretionary Spend Estimate (DSE) Spring 2013, 12 Month Survey. Mean DSE. Base=A SNI1109_WSJ_Ad_v4.indd 1 9/4/14 10:37 AM 12

13 LIFE LIVES HERE

POOL IS RELEASING ITS FIRST BOOK

POOL IS RELEASING ITS FIRST BOOK a compilation of the first 12 issues of Pool Magazine and a lot more on Indian Design I never learnt to swim in the Ganga because I was afraid of drowning. Now I am learning